Publications - International

“The Volunteering Dilemma,” Administrative Science Quarterly, 1993, Vol.38, No.4, with J. Keith Murnighan and A. Richard Metzger
“The Effect of Connectedness and Self-Interest in the Organizational Volunteer Dilemma,” The International Journal of Conflict Management, 1997, Vol.8, No.1, with J. Keith Murnighan
“Relationship Support Activities, Relationship Commitment, Voluntary Behaviors in Online Communities,” International Journal of Internet Marketing and Advertising, 2004, Vol. 1, No. 4, with J. H. Choi and K. S. Han
“The Impact of CRM on Firm- and Relationship- Level Performance in Distribution Networks,” Communications of the Association for Information Systems, 2004, Vol. 14, 632-652, with J.H. Choi, W. Qualls, and J.S. Park
“It takes a marketplace community to raise brand commitment: the role of online communiteis,” Journal of Marketing Management, 2008, VBol. 24, No. 3-4, 409-432, with Jiho Choi, Willam Qualls, and Kyesook Han
"Interaction effect of formal and social controls on business-to-business performance,” 2014, Journal of Business Research, (online, http://www.sciencedirect.com/science/article/pii/S0148296314001659)  with Jinwha Rhee and Jongho Lee

Publications - Domestic

“The Effect of EDI on Logistics and Corporate Performance,” Korean Management Review, 1996, Vol.25, No.4, with M. S. Park
“Quick Response System: Present and Future Research Agenda,” Korean Journal of Logistics, 1996, Vol.4, No.1, with E. J. Ko
“The Effect of Discount Information and Consumer Purchase Intention on Consumer’s Perception of Bundle Product Utility,” Business Review, 1996, Vol. 30, No.1, with S. H. Lee
“Restructuring of Korean Steel Product Logistics System,” Korean Journal of Logistics, 1997, Vol.5, No.1 with D. K. Kim
“Restructuring of Medical Supply Distribution and Logistics System,” Korean Journal of Logistics, 1997, Vol.5, No.2 with B. W. You.
“Corporate Downsizing: An Interpretation from Strategic Management Perspective,” Korean Management Review, 1997, Vol.26, No.3, with E. S. Kim
“Assessing a Model of Cross Cultural Consumer Behavior," (1997) Association for Consumer research Annual Conference, Denver, Colorado. With Julie Lee 
“The Effect of Environmental Uncertainty and opportunism on Distribution Channel Structure,” Business Review, 1998, Vol.32, No.1, with S. Chey
“The Effect of Warehouse Automation on Logistics Performance,” Business Review, 1998, Vol.42, No.1, with K. H. Chun
“Volunteering Behavior under Downsizing Situations,” Korean Personal Administration Journal, 1999, Vol.23, No.1, with E. S. Kim
“Empirical Study on Nurturing Third-Party Logistics,” Korean Journal of Logistics, 1999, Vol.7, No.1, with K. T. Park
“The Influence of Inter-department Communication on the Performance,” Korean Journal of Logistics, 1999, vol.7, No.2, with J. H. Choi
“Information Technology and Competitive Advantage in Global Environment: A Comparative Study of Korean, American, and European Manufacturing Firms,” The Journal of Information Strategy, 1999, Vol.2, No.1, with E. S. Kim
“The Impact of SCM Strategy on Logistics Service Activities and Logistics Performance,” Korean Journal of Logistics, 2000, Vol.8, No.1, with S. K. Lee
“Measuring Parcel Service Quality,” Korean Management Review, 2001, with J. H. Choi and S. K. Lee
“The Effect of Market Orientation on Performance of Channel Relationships: Distributors' Perspective,” 2002, Korean Marketing Review, Vol. 31, No. 2, with S. K. Lee and K. H. Chun
“The Relationship between Online Community-based Marketing Activities and Community Citizenship Behavior: The Mediating Role of Commitment,” Korean Marketing Review, 2002, vol.17, No.4, with J. H. Choi and K. s. Han
“Key Success Factors of Korea CATV Homeshopping Industries: Relationship Marketing Strategy Perspective,” Journal of Channel and Retailing, 2003, vol.7, No.2, with S. K. Lee, J. H. Choi and J. K. Kim
“A Study on Antecedents of Salesforce Turnover Intention: Relationship Theory Perspective,” Korean Marketing Review, 2003, Vol.18, No.2, with K. H. Chun and S. R. Mo
“The Factors that Influence the Decision of Participation in B2B E-marketplaces,” Journal of Channel and Retailing, 2003, Vol.8, No.2, with S. K. Lee and J. H. Choi
“Asiana Airlines’ Customized Service to Satisfy Customers’ Various Needs,” Journal of Consumption Culture, 2004, Vol. 7, No. 2, with M.S. Kim, Y.S. Kim
“The Influence of Firm Trust and Salesperson Trust on Commitment and Relational Citizenship Behavior,” Journal of Channel and Retailing, 2004, Vol. 9, No. 2, with S.K. Lee, J.H. Choi, K.S. Han
“The Influence of the Nature of Trust on Commitment and Relational Citizenship Behavior in BtoB Exchange Relationships,” Journal of Channel and Retailing, 2004, Vol. 9, No. 3, with J.H. Choi, S.K. Lee, and K.S. Han
“A Study on the Nonlinear Relationship between Asymmetric Interdependence and Conflict,” Journal of Channel and Retailing, 2005, Vol. 10, No. 2, with J.K. Kim
“Segmentation by Benefit Sought in Marketing Channel: A Sequential Approach,” Journal of Channel and Retailing, 2005, Vol 10, No. 3, with S. K. Lee, S. K. Lee
“The Relationship Between the Supplier Network and Customer Orientation toward a Manufacturer,” Journal of Channel and Retailing, 2006, vol. 11, No. 3, with K. S. Han, J. Choi
“Relationship Between Business Network Characteristics and Benefits in Industrial Cluster Backgrounds,” The Korea Small Buinsess Review, 2007, Vol. 29, No. 1, with K. S. Han, J. Choi
"The influence of Trust on Retailers and Manufacturers on the Purchase Intention of Private Brands,” Journal of Channel and Retailing, 2008, with Hyunmi You and Jongchul Park
"Study on Research Trend and Knowledge Structure of Relationship Marketing through Authors Co-Citation Analysis: Social Network Analysis approach to identify Authors Relationship," Korean Marketing Review, 2008, with Hyungmi Kim, Soyoung Lee and Jinwha Rhee
“Transfer of Retailer Trust to Trust on Private Label Products and Their Manufacturers,” Journal of Channel and Retailing, 2009, with Hyungmi Kim and Jongho Lee
“The Effect of Value-Added Promotion and Retailer Uncertainty on Customers’ Perceived Value of the Product,” Journal of Channel and Retailing, Vol.16, No. 1, 117-140, with Hyangmi Kim and Soyoung Lee
“The influence of Regrets due to PAD(Pennies-a-Day) on Satisfaction for Purchase Decision and Attitude toward Product,” Korean Management Review, 2012, with Hyangmi Kim and Soyoung Lee
"Evolution and Development Process of Customer Value Research Using Network Analysis In Marketing : Focusing on SSCI Rank 20 Journals Using Author Co-Citation Analysis," Journal of the Korean Operations Research and Management Science Society, 2013, Vol. 38, No. 2, 1-24, with Kyungok Yoo and Hyang-mi Kim

“Effect of the Perception of Partner’s Win-Win Growth Effort on Relationship Value and Relationship Performance : Focusing on Difference between Large and Small/Medium-Sized Company” Korean Journal of Marketing, (2015), Vol. 30, No. 3, 1-21 (with HyangMi Kim and KyungOk Yoo)

 

“Increasing the Share of Business in Multiple Relationships: The Mediating Role of Value” Journal of Channel and Retailing, (2016), Vol. 21, No. 1, 1-30 (with HyeonMi Yoo)

 

“Strategic Customer Satisfaction Management : Does Focusing on Weakness Really Work?” Journal of Channel and Retailing, (2017), Vol. 22, No. 4, 79-100 (with HyeonMi Yoo)