Korea University Business School

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[Undergraduate] Graduation Requirement Change


As the birthplace of business education in Korea, KUBS has pioneered its development over the course of modern history.

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"Enjoy this occasion freely!"... 2022 Fall CHOO CHOO Day, the final blossom of Student Start

"Enjoy this occasion freely!"... 2022 Fall CHOO CHOO Day, the final blossom of Student Start-ups, ends in great success      The 2022 Fall CHOO CHOO DAY, hosted by Korea University Business School (Dean = Sangyong Kim) and organized by KUBS Startup Station (Director = Hojung Shin) and Korea University LINC 3.0 Project Group (Director = Kwanyoung Lee), was held on November 11th (Fri) at Dongdaemun Design Plaza (DDP) Conference Hall.     "Choo Choo Day" is a Demo Day in which young entrepreneurs fostered through KUBS Startup Station's startup incubation program disclose their visions and services to the market. This event means that the residents of Startup Station will take a strong leap forward by borrowing the term "Choo Choo," the sound of a train starting, and is held twice a year in spring and autumn. In the 12th Fall Choo Choo Day, 6 teams △ Haechuri △ Novella Studio △ Pharmakon Health △ Ourtube △ Gardner’s Club △ Dongjoo participated.   The event began with the opening speech of Dongseop Lee, Director of Seung Myung-ho Entrepreneurship Education of KUBS Startup Station, and the welcoming speech of Sangyong Kim, Dean of KUBS. Director Dongseop Lee said, "I would like to thank everyone for helping to host this event," adding, "Please support the six startups that have started taking a leap forward." Dean Sangyong Kim said, "We ask for attention from talented people who will strive for the common good of our society and provide new solutions. Korea University will continue to open a window of opportunity for young entrepreneurs."   Prior to the presentation, the open microphone of Judge Inyeop Park from Fast Ventures, who is a graduate of the 4th class of Startup Station Iljin Startup Support Center, was held. Judge Inyeop Park said, "Starting a business is a process of repeatedly worrying with people who believe in you in the open sea without an answer," adding, "I know that you all put in a lot of hard work and effort." He then delivered a message of encouragement, saying, "I hope the representatives of each team will enjoy this occasion called 'Demo Day' freely." In addition to the Inyeop Park, the panel included Professor Jaeho Jung of Startup Station, Professor Jinkyu Park, Heeyoon Lee, Managing Director of SparkLab, Jinyoung Park, Senior Manager of Murex Partners, and Seunghyun Kim, General Manager of Shinhan Venture Investment. The event was held with five-minute presentations and ten-minute Q&A sessions for each team.      The first presentation was made by Dogeun Kwon, CEO of the data-based agricultural product analysis and distribution startup < Haechuri >. < Haechuri > is a service that collects and analyzes data on agricultural products to predict prices, manage risks, and connect demand and supply sources. CEO Dogeun Kwon said, "Despite the large scale of Korea's agricultural market, we are still sticking to the traditional distribution method," adding, "We will bring innovation to the agricultural product distribution market."   The second presentation was made by Joonhyuk Bang, CEO of , an all-in-one writing tool for web novel writers. provides a platform that can easily write manuscripts, exchange feedback, and store and manage existing materials. CEO Joonhyuk Bang said, "We are still at an early stage, but there were writers who became fans of our service," adding, "We will focus more on product development and try various business models in the future."   Joobin Park, CEO of " Pharmakon Health," which provides a non-face-to-face Counseling follow-up solution, called ‘Prooof’, continued the presentation. Through "Prooof," counseling experts can find and manage more clients steadily, and clients can keep the sessions and advice they have shared while conducting video couseling. CEO Joobin Park said, "We are focusing on the 'aftercare' service after counseling with the agenda of recovering our daily lives," adding, "We will expand into a psychological counseling platform in the future."   The fourth presentation was given by Joonyoung Choi, CEO of the creator fractional share platform . Users can purchase advertising revenue claims by investing in YouTube channels through Ourtube, and creators can secure funds to expand their channels. CEO Joonyoung Choi said, "Creators and users will create content together through investment, and more contents will be created actively."   The fifth presentation was made by Wonjae Seo, CEO of the gardening community and schedule management service . Gardner’s Club provides various services such as a scheduler that reflects real-time weather conditions and manages gardening schedules, a plant dictionary, and a gardening community. CEO Wonjae Seo expressed his ambition to fully convey the value of gardening he experienced himself to the users.   The final presentation was made by Kwangsik Yoon, CEO of , which provides the webtoon free serial platform "SPINNOFF." SPINNOFF provides webtoon artists with a place to showcase their works and recommends webtoons to users according to their taste. CEO Kwangsik Yoon said, "We are showing a significant retention rate according to the recommendation algorithm," adding, "We will become YouTube of the webtoon industry by upgrading our algorithm."     After the presentation of six teams, the closing address of Startup Station Director Hojung Shin continued. Director Hojung Shin said, "Choo Choo Day is a very important event for student start-ups," adding, "We will continue to work hard to overcome prejudice against startups." He thanked the participants and added, "I hope to see you again on more ingenious topics next time." The event ended with a commemorative photo shoot. Meanwhile, the 2022 Fall CHOO CHOO Day event was held as a part of “COMEUP 2022,” the global startup festival. 


’MBA Lounge’ Opened for MBA students

’MBA Lounge’ Opened for MBA students   The opening ceremony of ‘MBA Lounge’, a rest area for MBA students and its alumni, was held on October 31st. 『MBA 30-30 Alma School Development Committee』 along with previous KUBS Dean Johngseok Bae and the previous faculty attended the ceremony.     ‘MBA Lounge’ built in Hyundai Motor Hall Room 413, would be opened as a rest area for MBA students and its alumni. The lounge, around 69 square meters wide, is well-prepared with a table, sink, and kitchen utensils. The lounge is accessible to all MBA students and alumni with the approval of the student council of each MBA course. Especially there are two artworks exhibited in the lounge: 『Variable Consciousness』 by Hur Hwang, well known as ‘white artist’ and 『Fliessend』 by German famous artist Günther Uecker. These artworks were donated by MBA Alumnus Eunsuk Kim (78th K-MBA Class) on last October, celebrating the completion of ‘MBA Lounge’.   The ‘MBA Lounge’ was built thanks to donations from 『MBA 30-30 Alma School Development Committee』. A signboard with the names of 28 donators had been set up inside the lounge, after about 3 months of interior construction. Guests who attended the ceremony had a signboard unveiling event holding scissors together. There had been applause when the shade fell off and the names of donators were unveiled.     Yongkeun Yoo, previous KUBS Associate Dean, who hosted the ceremony said “Thanks to 『MBA 30-30 Alma School Development Committee』 members and staff who helped successful completion on opening”. Furthermore, previous KUBS Dean Bae said “KUBS will not settle on present achievements as ‘MBA Lounge’ opening, but will step forward towards bigger goals” and “We will provide more support to mark the 60th anniversary of MBA more meaningful next year”.


[Interview with Sang Yong Kim, Dean of KUBS] "In the post-COVID-19 era, our task is to transform

[Interview] Professor Sang Yong Kim, the new Dean of Korea University Business School   "In the post-COVID-19 era, our task is to transform into exciting and dynamic KUBS."   Professor Sang Yong Kim (Marketing major) was appointed as the new Dean of Korea University Business School. Professor Sang Yong Kim was selected as a Dean candidate at the recommendation of President Jin Taek Chung according to the dean's appointment and dismissal procedure and was elected as Dean through vote on the appointment of Dean at the faculty meeting held in October. Professor Sang Yong Kim will lead KUBS for about two years from November of 2022 to August of 2024. We met with Dean Sang Yong Kim, who will lead new changes of Korea University Business School, to hear his thoughts on his inauguration and future plans.       1. Congratulations on your inauguration as Dean of KUBS. How do you feel? It is a great honor but considering the changes and expectations that KUBS faces in the post-COVID-19 era, a great sense of responsibility comes first. Due to the long-term COVID-19 pandemic, many people began to prefer personal activities, and the importance of social activities has decreased relatively. The disconnection of relationships and personalization have become a daily routine, but now I am carefully hoping for the end of COVID-19. At this turning point where the daily life that we had lost is being reconnected and restored, I became the Dean of KUBS, which is a mixture of great responsibility and infinite honor. I think it is the task of the Dean to restore broken relationships and daily life at the time of transition to a new era. I will do my best to make KUBS exciting, lively, and dynamic again.   2. What kind of vision and philosophy do you have as the head of KUBS for the next two years? There is a motto that I always emphasize. “Liberal, but Disciplined”, that is, free, but stick to the principle. It means to be flexible while keeping the principles. I would also like the team spirit of the KUBS members to be active and exciting, while following the principles.   In the meantime, when we talked about Korea University Business School, we focused only on 'Business School'. Now, I would like to keep in mind that it is a business school of Korea University, and I would like to envision a future of moving forward together as a leader of KU while harmonizing well with the entire members of Korea University. To this end, we will actively lead research and education by trying to merge with various studies. We would like to establish Business School as a leader in bringing various areas of study together and develop it into a school that can explore truth based on a free spirit and a just sense of mission. I think this is the way to practice the eternal values 'Libertas', 'Justitia', and 'Veritas' that make Korea University KU.       3. What do you think of the current position and evaluation of KUBS at home and abroad? The position of KUBS as the 'No. 1 in Korea' is not an absolute position. In fact, currently KUBS is now seen as a 'huge dinosaur.’ While the world was changing fast and trying to fuse different areas together, we may be like a slow-moving dinosaur. Now is the time to actively combine various academic fields and research to create synergy. For example, one of the biggest issues in the world is the "K-Industry," which leads the Korean Wave. Despite the endless number of businesses related to this phenomenon, it is difficult to find anyone who is conducting specific research at KUBS. Combining business and other areas such as social science, humanities, engineering, and natural science is desperately needed in the market, but I think our response to this is neither quick nor sufficient. When we're moving slowly like a giant dinosaur, there must be other schools that are coping quickly. In order to achieve our goal of 'No. 1 in Asia and No. 30 in the world by 2030’, we will have to make efforts to keep pace with the rapid change in the market environment and widen the gap with followers and challengers. So, in the long run, I think the best thing to do is to produce a world-class researchers at our KUBS, and the faculty actively conducting world-class research with those researchers, and thus creating World-class Knowledge ourselves. The Ph.D Graduates from our KUBS should become scholars in the world's leading universities and also lead the academic world. To realize this ideal, we would need full support from our alumni.     4. In the development of KUBS, there were great efforts and support from our alumni. Is there anything special you want to say to our alumni? Compared to the KUBS when I was assigned to Korea University 22 years ago, the current KUBS has grown remarkably thanks to the efforts and support of our alumni. However, it is true that until recently, the development of KUBS has been centered on the 'hardware'. The facilities are already the best in the world just by having three great buildings: the Business Main Building, the LG-POSCO Building, and the Hyundai Motor Hall. Support for 'software' is critical now. It is important to secure the quality of research and educational content. Investment in important areas should be actively made in the future so that faculty can conduct research more stably and KUBS can become the center of global research. To add to the "K-Industry" in the previous example, many overseas scholars actually ask a lot of questions to Korea University when they want to study the "Korean Wave." If KUBS pays a little attention to this trend, I think we can be a leader in research on the Korean Wave industry. In fact, there will be many alumni who are active in the industry. I would like to create a structure in which our alumni and KU communicate with each other by building a network centered on KUBS, inviting them to special lectures, and providing internship opportunities to students.    5. Lastly, is there anything you want to say to the members of KUBS? First of all, I don't want our students to be buried in business administration only. I hope they build a wide academic foundation so that they can do integrated thinking and challenge various fields to develop new hobbies or talents. Companies prefer people who can act as leaders in society based their talents. I hope they expand their knowledge through various activities. Also, if you are a member of a KUBS I would like you to think about "how to make it possible" rather than "no." Please actively think about how to do well at a given task and what will lead to better results. I don't want you to be afraid to change the parts that can make a difference and try new things. If it doesn't work well after trying to make a change, I will be responsible as the head of KUBS. As the beginning of the change, I also adjusted the term of the management team, which was uncomfortable because it did not fit the academic schedule, and I also adjusted the position. Rather than following the existing practices, I want to fix the inconveniences or irrationalities. Like my motto of “Liberal, but Disciplined,” I will move on to KUBS that evolves quickly with flexibility.      Professor Sang Yong Kim's bio        Professor Sang Yong Kim graduated from Seoul National University's Department of Western History and received a M.S. in Industrial Administration from Carnegie Mellon University in the U.S. and a Ph.D. in Business Administration from Duke University. He has been a professor at Hallym University and KAIST and has been working at Korea University since 2001. He served as the president of the Service Marketing Association in 2015, the president of the Korea Marketing Association for two years from 2017, and the president of the Korea Consumer Association in 2019. At Korea University, he served as vice president of the Institute of Corporate Management, vice president of the Graduate School of KUBS, head professor of AMP, head of Corporate Relations Office, and head of the Publishing Culture Center. In 2017, he won the Academic Contribution Award at the JoongAng Ilbo Customer Emotional Brand Awards and the Best Paper Award at the American Marketing Association Conference, and in 2019, he was awarded the Best Educator Award at the 5th Academy of Asian Business International Conference. His books include the recently published 『Marketing Principle ABC - Artificial Intelligence, Big Data, Customer Value』, 『Management Keyword 101』, 『Marketing Keyword 101』, 『Management Learning in a Day: Marketing Introduction』, and 『Marketing Research for Business Analytics』.


2022 KUBS Challenge Case Competition Held

2022 KUBS Challenge Case Competition Held     The final presentation ‘2022 KUBS Challenge Case Competition (hereinbelow KUBS Challenge)’, hosted by KUBS (Dean= Sangyong Kim) was held in Room 303 of Hyundai Motor Hall on November 11th (Fri). KUBS Challenge is a contest in which a team of 4 KUBS undergraduate students analyze and give presentations about given business management examples within 24 hours. A total of 9 teams of 36 students participated in this contest.     In this KUBS Challenge, participants were tasked to analyze NIKE's business management examples, find NIKE's metaverse market strategy and technology essential for that. In the first round, the weekend before the final round, 9 teams submitted video and presentation slides with results of analysis within 24 hours. Among them following 4 teams went to the final round with excellent results: △ExtraMile △Kukey △Young Tigers △Lee&Square.   The final round held on 11th consisted of 10 minutes presentation on analysis by each team and a Q&A session for 7 minutes after that. KUBS △ Professor Tony Garrett △ Professor Junghyun Kim △ Professor Kyuhong Han attended as judges. Before the opening of the competition, Professor Tony Garrett said “We chose metaverse as this theme to focus on technology” and “We hope you give a clear explanation about metaverse”.   After all presentations were finished and through additional discussion time, the bronze award went to Lee&Square, the sliver award to Young Tigers, and the gold award went to Kukey. The winning team Kukey was qualified to participate in ‘CaseIT 2023’ held by Simon Fraser University on February 2023. And Young Tigers was qualified to participate in ‘UW Global Business Case Competition’ held by the Univeristy of Washington on April 2023. Bronze award Lee&Square was qualified to participate in ‘33rd Annual Scotiabank International Case Competition’ held by Western University on March 2023. All training opportunities prior to the contest along with all flight and accommodation expenses will be provided to awarded teams.  


“Enterprise itself will soon be referred to as social enterprise” ∙∙∙ Lecture from Donggubat Soonho

“Enterprise itself will soon be referred to as social enterprise” ∙∙∙ Lecture from Donggubat Soonho Noh   The special lecture of ‘2022-2 Entrepreneurship Academy Lecture Series’, hosted by KUBS Startup Station (Director=Hojung Shin), was held at The Stage, the second floor of Business School Main Hall on November 8th. This lecture was given by Soonho Noh, the CEO of the social venture ‘Donggubat Factory’ (hereinbelow Donggubat) and a total of 59 students attended. ‘Donggubat’ led by CEO Noh, is conducting business focused on solid cosmetics & daily necessities and seeks to find solutions for people with developmental disorders.        Prior to the main lecture, CEO Noh started with a question . He pointed out the problem on the employment of disabled people in real life, saying “We are focusing only on employment rate when we talk about the independence of grown-ups with developmental disorders in Korea”. He said, “The process to find an answer to the question above is our goal and value” and “Donggubat seeks for business that allows people with developmental disorders to work for a long time”. There are currently 27 employees with developmental disorders working in ‘Donggubat’. ‘Donggubat’ was started from a project in a social innovation club that he was in when undergraduate. The project aimed to allow people with developmental disorders and non-disabled people, to do farming together in the city. The name ‘Donggubat’ which means ‘a small garden on the entrance of a village”, also came from that. ‘Donggubat’ was first started in Gangdong-gu and officially launched business managing 22 gardens in Seoul in 2015. After that, ‘Donggubat’ went through ‘Pivoting’ along with re-organizing team members and some business items. CEO Noh explained “We chose natural soaps as our new business item. considering the low entry barrier as well as the convenience for people with developmental disorders to handle.      Sustainable business based on trust and essence was able to make achievements. Today, ‘Donggubat’ continues to be the best in the field of solid cosmetics, keeping pace with the eco-friendly trend. CEO Noh emphasized the capabilities and value of a company, saying “We have considered a lot to prevent failure, rather than aiming for success.” In conclusion, he said, “As e-mail has become a representative of mail nowadays, the term ‘enterprise’ itself should be referred to as social enterprise in the future.” He expressed his view on the social enterprise model saying “This trend would become reality since start-ups and commercial enterprises are also now dealing with social issues.



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