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As the birthplace of business education in Korea, KUBS has pioneered its development over the course of modern history.

KUBS Won the 'CEMS Business Project of the Year Award 2022'

Korea University Business School won the 'CEMS Business Project of the Year Award 2022', and the award was given at CEMS Graduation Ceremony in Egypt on December 2, 2022. KUBS became one and only business school in Korea to obtain full membership of CEMS in 2015, a prestigious global network of business schools that only accepts one top business school from each country.

Korea University Business School (KUBS) Achieves EQUIS 5-years accreditation for 3 consecutive years

After achieving Korea’s first EQUIS accreditation, continues its success for 3 consecutive years... prove its world-class education level through business education accreditation...

KUBS Receives AACSB Accreditation For the 4th Consecutive Time

Korea University Business School (Dean=Jae Wook Kim) has been certified as “Business Accreditation” school for the fourth consecutive time by the AACSB (The Association to Advance Collegiate School of Business).

CEO of top 500 companies, Korea University managem

Korea University's business school, Kim Jae-wook, has the largest number of CEOs at the top 500 companies. According to a survey conducted on July 10 by CEO Score (CEO Park Joo-geun), a corporate evaluation site, which surveyed 676 CEOs from 495 of the nation's top 500 companies.

Korea University MBA tops the national MBA evaluation for 7 consecutive years

Korea University's Graduate School of Business (Chairman: Kim Jae-wook) has emerged as the top business school in the "2019 National MBA Evaluation" conducted annually by Korea Security Zenith. He is an MBA from Korea University, which has been holding the top throne for as many as seven years.

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Korean Companies Must Utilize Entrepreneurial Spirit for Innovative Growth in the AI Era… Korea Univ

Korean Companies Must Utilize Entrepreneurial Spirit for Innovative Growth in the AI Era… Korea University Business School 2024 Global Business Forum Ended Renowned Global Scholars Visit Proposes K-Management Development Model from a Global Perspective From July 1st to July 8th, Korea University Business School (Dean=Sangyong Kim) hosted the '2024 Global Business Forum' (hereinafter referred to as the Forum) at the LG-POSCO Business Hall. Organized by the KUBS Global Business major, the forum was themed 'Sustainable Global Entrepreneurship and Innovation,' sharing insights into the challenges and future development strategies for Korean companies. The forum was held over four days—on the 1st, 3rd, 4th, and 8th. Before the official start of the forum, Dean Sangyong Kim emphasized the important role of the Business School in addressing key issues faced by Korean companies and society in his welcome speech. Dean Kim said, “The KUBS boasts the largest faculty in the country with 90 world-class full-time professors and leading programs, and we are dedicated to nurturing the next generation of leaders in both industry and academia.” Dean Sangyong Kim continued, “This forum features a panel of renowned scholars who will share their insights on career development and the creation of impactful academic papers. I hope this forum will inspire new ideas and foster collaborations that will be practically beneficial to the participants’ careers and studies.” Next, the forum’s keynote address was delivered. The keynote speaker was Sharon Alvarez, President of the Academy of Management and a distinguished scholar in the field of entrepreneurship. Sharon Alvarez is also a professor at the University of Pittsburgh. In her keynote, Professor Sharon Alvarez emphasized, “Despite limited land and resources, Korean companies have achieved technological advancement and innovative growth through swift decision-making and proactive global market entry.” However, she expressed concerns about the weakening potential for economic growth and structural issues faced by Korean companies, underscoring the necessity of ‘entrepreneurship.’ Following the keynote address, there was a discussion on enhancing corporate competitiveness. Distinguished scholars such as Professor Jay Barney from the University of Utah, Professor Curba M. Lampert from Florida International University in the field of technology management, Professor Minyoung Kim from Ohio State University, Professor Brian S. Park from Georgia State University, and Professor Duckjung Shin from Korea University Business School conducted academic workshop panel sessions for domestic and international master’s and doctoral students. About 50 faculty members and graduate students from prestigious domestic and international universities participated in the workshop, receiving in-depth advice on developing paper ideas and future career development plans. On July 3rd, Professor Dana Minbaeva from King's College London, a fellow of the Academy of International Business, delivered a lecture titled "From Publications to Visibility: What's More?" She introduced strategies for not only conducting world-class business research but also disseminating it practically. Following her lecture, junior scholars including Professor Hyeyeon Park from the University of Surrey, Professor Jiwon Song from the University of Edinburgh, and Professor Zibang Chen from the University of Manchester provided information to domestic graduate students about job opportunities in the United Kingdom and successful employment strategies. On July 4th and 8th, respectively, Professor Saeed Samiee from the University of Tulsa, a fellow of the Academy of International Business, and Yan Anthea Zhang, President of the Strategic Management Society and a professor at Rice University, were invited to present their research papers. They also shared their strategies and experiences in submitting papers with faculty members and students from the KUBS. Meanwhile, Professor Duckjung Shin from Korea University Business School, the planner of the forum, emphasized, "This academic event provided a valuable opportunity to share meaningful insights on enhancing the competitiveness of Korean companies and economic growth." He added, "We will continue to invite and engage with world-renowned scholars to elevate the academic standing of Korea University Business School."

2024.07.19국제실

Love for Korea University Continues Overseas: Alumni Couple Hyungyeop Choi (Business `86) and Jiyoun

Love for Korea University Continues Overseas: Alumni Couple Hyungyeop Choi (Business '86) and Jiyoung Lim (Business '88) Donate 100 million won in Scholarships Graduates of Korea University's Business School are making their mark globally. Notably, they are providing scholarships for their juniors while running business abroad. On June 26th, a donation ceremony by KU alumni couple Hyungyeop Choi (Business '86) and Jiyoung Lim (Business '88) was held in Auckland, New Zealand. The ceremony was graced by the presence of KU President Dongwon Kim, adding to its significance. About 20 KU alumni residing in Auckland attended the dinner and ceremony and celebrated together. The reason Hyungyeop Choi (Business '86) and Jiyoung Lim (Business '88) couple, who run a trading company in New Zealand, donated 100 million won in scholarships to KUBS is for their own experiences. Both received scholarships during their time at the KUBS and even after 35 years, they have not forgotten the support they received. To help their juniors, they generously donated 100 million won. The donation highlights the strong alumni network of KUBS. Meanwhile, President Dongwon Kim expressed his gratitude to Hyungyeop Choi (Business '86) and Jiyoung Lim (Business '88) couple, saying, "Thank you for your support for the juniors. We will use this valuable donation to nurture talented individuals who will shine at Korea University's Business School."

2024.07.11국제실

Love for Korea University Continues Overseas: Alumni Couple Hyungyeop Choi (Business `86) and Jiyoun

Love for Korea University Continues Overseas: Alumni Couple Hyungyeop Choi (Business '86) and Jiyoung Lim (Business '88) Donate 100 million won in Scholarships Graduates of Korea University's Business School are making their mark globally. Notably, they are providing scholarships for their juniors while running business abroad. On June 26th, a donation ceremony by KU alumni couple Hyungyeop Choi (Business '86) and Jiyoung Lim (Business '88) was held in Auckland, New Zealand. The ceremony was graced by the presence of KU President Dongwon Kim, adding to its significance. About 20 KU alumni residing in Auckland attended the dinner and ceremony and celebrated together. The reason Hyungyeop Choi (Business '86) and Jiyoung Lim (Business '88) couple, who run a trading company in New Zealand, donated 100 million won in scholarships to KUBS is for their own experiences. Both received scholarships during their time at the KUBS and even after 35 years, they have not forgotten the support they received. To help their juniors, they generously donated 100 million won. The donation highlights the strong alumni network of KUBS. Meanwhile, President Dongwon Kim expressed his gratitude to Hyungyeop Choi (Business '86) and Jiyoung Lim (Business '88) couple, saying, "Thank you for your support for the juniors. We will use this valuable donation to nurture talented individuals who will shine at Korea University's Business School."

2024.07.11국제실

Taking the First Step Toward Entrepreneurship…2024 Startup Express Summer Season

Taking the First Step Toward Entrepreneurship…2024 Startup Express Summer Season On June 7th, the '2024 Startup Express Summer Season' (hereafter 'Startup Express'), hosted by the Korea University Business School (Dean: Kim Sang-yong) and the Startup Research Institute (Director: Moon Jung-bin), was successfully held at the LG-POSCO Business Hall. 'Startup Express' is an annual student entrepreneurship competition held every summer and autumn by the Seung Myungho Entrepreneurship Education Center. The purpose of this competition is to propose creative business ideas based on entrepreneurial spirit and innovation and to discover promising startup teams with excellent business potential. This year's event featured △Moon Jungbin, Director of the Startup Research Institute △Kim Youngkyung, Director of the Iljin Startup Support Center △Park Jingyu, Director of the Seung Myungho Education Center, along with △Lee Seungpyo, Director of the Iljin Global R&D Center △Yoo Wonkyung, Team Leader of the Business Planning Team at the Korea Times △Hwang Junhyun, Team Leader of the Online Service Team at Donghwa Enterprise △Shin Myungcheol, Partner at Kingsbay Capital and Professor at KUBS △Baek Jiseung, Senior Manager at LG Energy Solution △Kim Ikjung, Co-founder of Taling, who participated as judges. Particularly, Kim Ikjung, a co-founder of Taling and an alumnus of the 1st batch of resident companies at the Startup Research Institute, added significance by judging the 10 teams to be selected through this Startup Express. First, Director Moon Jungbin of the Startup Research Institute stated, “I sincerely welcome all of you who are here to select the 17th team to join the Startup Research Institute.” He expressed his gratitude to the judges for their fair evaluations to discover excellent teams every time. Director Moon also encouraged the participants by saying, “I hope you will fully showcase your startup ideas here today.” Then, Director of Seung Myungho Entrepreneurship Education Center, Park Jingyu introduced the Startup Research Institue, and the presentations of the 13 teams began in earnest. In the first session, 6 teams, and in the second session, 7 teams presented their startup ideas. Among the numerous teams that applied for this Startup Express, the team names and startup ideas of the 13 finalists are as follows. ▶A one-on-one learning matching service for children with borderline intelligence. (Nuruing) ▶A high-end traditional Korean liquor manufacturer restoring and mechanizing the brewing techniques of Korean nobility artisans. (Woori) ▶A platform for verifying the reliability of hiring foreign workers. (Filter Match) ▶A smart transportation solution platform. (Handy Bus) ▶A B2B platform for predicting agricultural product sales and distribution. (Daebong) ▶A customized digital education service (Tech is Life).▶ A feedback platform for improving the products and services of small business owners. (Feedbacker) ▶Personalized AI photo services. (Genti) ▶An AI-based chat learning assistant platform. (Flick) ▶A personalized AI social robot that sees, hears, and speaks. (ATLO) ▶An AI service for streamlining the process of pattern design. (Astis) ▶An AI music platform that allows users to choose the voice for their desired songs. (Homebrew) ▶An AI service that simplifies the process of patent filing by patent attorneys. (Patent Go) After the presentations, which were conducted with a 5 minute presentation and a 5 minute Q&A, the judges evaluated each team on △problem definition △business model △capabilities and determination, and selected the resident teams. The Seung Myungho Entrepreneurship Award was given to 'Homebrew' for its AI music platform, and the Iljin Startup Award went to 'Patent Go' for its AI service that simplifies the patent filing process by patent attorneys. The 'ChuChu Entrepreneur Award' presented by Kim Ikjung, co-founder of Taling, to his juniors, was awarded to 'Daebong' for its B2B platform for predicting agricultural product sales and distribution. The Encouragement Awards went to ▶FilterMatch for its platform verifying the reliability of hiring foreign workers ▶Flick for its AI-based chat learning assistant platform ▶ATLO for its personalized AI social robot that sees, hears and speaks. Concluding, Director Moon Jungbin encouraged the participants by stating, “Recently, there is talk about the 'drying up of startup funds' due to the shrinking venture capital investments, making the startup environment challenging. However, challenging means that there is only room to improve in the future.” He also observed, “Looking at the teams presenting today, many have utilized generative AI. This suggests that the emergence of generative AI is creating a more favorable environment for startups.” Meanwhile, all the teams, including those who received the Encouragement Awards, will be given the opportunity to reside at the Iljin Startup Support Center at the Startup Research Institute. The Startup Research Institute will select a total of 10 teams and hold the 17th Startup Research Institute residency ceremony on July 2nd.

2024.07.01국제실

The First & The Best: Leading Global Business Schools Choose Korea University`s Business School IRP

The First & The Best: Leading Global Business Schools Choose Korea University's Business School IRP (International Residence Program) Korea University Business School (Dean=Sangyong Kim) is tirelessly striving to elevate its status beyond Korea's No. 1 to a Global Top 30 and Asia's No. 1 business school under the mission of "Business for Society – Inspiring Next Leaders" and the vision of being a "World-Class Knowledge Hub in Business.” The Business Newspaper will highlight various achievements over the past two years, including the globalization aspect, startup ecosystems, advanced business management such as ESG, and the newly launched Crimson Global Leader Program (CGLP) under close alumni network and Management Studies Program (MSP) rebranded as MINI MBA. Korea University Business School (Dean=Sangyong Kim) runs the International Residence Program (IRP), a short-term training program where top international universities can visit to experience lectures using the latest business techniques, explore global companies, and engage in cultural activities. The IRP was paused due to COVID-19 but has been reactivated since 2023. Five universities and institutions visited in the past year, with Belgium & Lithuania scheduled to visit in October. Notably, ESADE Business School from Barcelona, Spain, visited in 2023 and 2024 and plans to return in 2025, marking three consecutive years of participation in the IRP at Korea University Business School. ESADE Business School, accredited by EQUIS, AACSB, and AMBA, is a member of the prestigious CEMS Global Alliance. "CEMS" only allows one business school per country, signifying the best business school in each nation. Korea University Business School became a full member in 2015 and remains an active participant. Other notable visitors include Xiamen University in Fujian Province, China, and Fudan University in Shanghai. Xiamen University visited alongside FGV Sao Paulo School of Business Administration, one of the leading business schools in Brazil. The most recent visitor, SKOLKOVO Moscow School of Management, is located on the western outskirts of Moscow. The Russian government has invested in developing the Skolkovo area into a hub for venture companies to compete with Silicon Valley. Such visits from leading business schools enhance Korea University Business School’s reputation as a sought-after institution even among top global business schools. The choice of Korea University Business School's IRP by these prestigious institutions is due to its excellent curriculum and top-notch faculty. Courses like Digital Transformation & Business Analytics, which utilize the latest business techniques in response to the rapidly changing industrial environment post-4th Industrial Revolution and the emergence of AI, stimulate intellectual curiosity. Students learn about integrating "new technologies" from the 4th Industrial Revolution into business management, such as Big Data applications in marketing and Big Data Analytics. Networking opportunities with graduate students majoring in Business Analytics (BA) at Korea University Business School are also a highlight of the IRP. The IRP provides practical business education opportunities by visiting Korean companies that have grown into global corporations. Companies visited in 2023 and 2024 include Hyundai Motor Group (Hyundai Motor Studio Goyang), Samsung Electronics (Samsung Innovation), and LG Group (LG CNS). Participants also explored Korean culture and museums, visiting the National Museum of Korea. Depending on the visiting university's focus, healthcare and medical management themes led to visits to hospitals such as Bundang Seoul National University Hospital and Yonsei Severance Hospital. In 2023 and 2024, ESADE Business School visited the National Museum of Korea, where they experienced docent-led tours and viewed various cultural artifacts. They also visited LG CNS, Osstem Implant, and Hyundai Motor Studio Goyang, gaining insights into global business operations. An ESADE Business School MBA student remarked, "The scale of Korea's national museum was impressive, and the advanced companies were remarkable." Professor Irene praised the IRP program, stating, "We had a fantastic five days in Korea." Such selections by top global universities for short-term training at Korea University Business School underscore its excellent faculty, outstanding lectures, and the superb operation of the Executive Education Center. With the reputation of "The First & The Best," Korea University Business School’s IRP continues to be chosen by leading global universities.

2024.06.28국제실

KUBS International Symposium of Marketing 2024 with International Scholars

KUBS International Symposium of Marketing 2024 with International Scholars On May 24th, KUBS International Symposium of Marketing (hereinafter Marketing Symposium) was held in Room 432 of LG-POSCO Hall. Marketing Symposium began in 2005 as part of the celebrations for Korea University’s 100th anniversary and has been conducted every year since then, featuring presentations and discussions with international scholars. This year’s speakers were Professor Tat Chan from Washington University in St. Louis, Professor Ryan Dew from Pennsylvania University, and Professor Kanishka Misra from University of California, San Diego. Professor Tat Chan gave a presentation on the topic “The Impact of Recommendations on Consumption and Creation on Online Content Sharing Platforms.” Professor Chan explained that online content sharing platforms like Tik Tok and Facebook rely heavily on advanced algorithms to recommend user-generated content (UGC) to users. The contents recommended by these algorithms significantly impacts users’ consumption, and these recommendations provide insights into the works of other content creators, generating peer effects that also influence users’ motivation to create content. He shared the results of a randomized field experiment conducted on one of the world’s largest online video-sharing platforms to study the impact of recommendations on both consumption and production. This experiment manipulated the popularity of videos recommended with lower popularity (measured by the number of followers of the creator), their video viewing time decreased. Through this, he emphasized that if both content consumption and production are important factors for the platform, recommending videos with high popularity is not always the optimal strategy. Instead, it is necessary to adjust the algorithm to recommend videos with varying levels of popularity based on individual users’ consumption and production preferences. Next, Professor Ryan Dew gave a presentation on “Adaptive Preference Measurement Using Unstructured Data.” Professor Dew explained that unstructured data, which describes products using photos and text rather than a standardized set of attributes, is commonly found in e-commerce. He introduced a frame work for a real-time adaptive survey design that uses Bayesian optimization to measure preferences for unstructured data. He further explained that this approach operates based on the embedding of unstructured data, eliminating the need to manually code product attributes. It can be effectively used to measure preferences for clothing and can be applied to both general marketing tasks and specific tasks such as designing customer onboarding surveys to mitigate cold start recommendation issues. Therefore, it allows for the reconstruction of consumer evaluations of discrete attributes, even for attributes that could not be considered or used a priori. Lastly, Professor Kanishka Misra from University of California, San Diego, presented on "Algorithmic Collusion with Multi-Product Firms." Professor Misra highlighted that retail businesses are increasingly adopting AI-based automated pricing algorithms for price determination. These algorithms provide scalability and ease of implementation, incorporating automated price discovery capabilities through real-time experimentation. However, according to recent theoretical and empirical research, there is a possibility of generating anti-competitive outcomes, raising policy concerns. It has been pointed out that simulation experiments have revealed that these algorithms often lead to equilibria that are less competitive (below Nash equilibrium). In contrast, companies using uniform markups across their products can achieve competitive equilibrium prices. We introduced that if a company's products exhibit demand independence, a constant markup model can support strategies similar to multiple market contact. Therefore, this study improves the understanding of potential algorithm collusion and provides policymakers with insights into which algorithms can lead to competitive pricing. After the paper presentation sessions concluded, a free-form comprehensive discussion ensued between international scholars and the audience. Various questions and issues regarding marketing and consumer behavior research were raised, and international scholars generously shared their experiences, insights, and advice.

2024.06.25국제실