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KUBS 120 MARCH
KUBS × CAIA Academic Partnershi
EQUIS Re-accreditation
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KUBS PROGRAMS

UNDERGRADUATE

MS/PhD

MBA

Executive Education

THE FIRST & THE BEST

As the birthplace of business education in Korea, KUBS has pioneered its development over the course of modern history.
Korea University · Stanford University Joint Research Team Develops World’s First Quantitative Water Sustainability Index (WSI)

Korea University · Stanford University Joint Research Team Develops World’s First Quantitative Water Sustainability Index (WSI)

Korea University–Stanford Team Develops World’s First Quantitative Water Index (WSI)

Korea University, Stanford University, and the International ESG Association have developed WSI, a data-driven metric to quantify and compare corporate water management for ESG disclosure.
KUBS Earns 5-Year EQUIS Reaccreditation — Only Business School in Korea to Achieve Five Consecutive Accreditations

KUBS Earns 5-Year EQUIS Reaccreditation — Only Business School in Korea to Achieve Five Consecutive Accreditations

Since becoming the first business school in Korea to earn EQUIS accreditation in 2007, Korea University Business School has successfully secured consecutive reaccreditations in 2010, 2015, 2021, and again in 2026, consistently demonstrating its world-class competitiveness in business education and research.
Korea University Ranks No. 1 in Korea in the 2026 THE Business and Economics Subject Rankings

Korea University Ranks No. 1 in Korea in the 2026 THE Business and Economics Subject Rankings

According to the Business and Economics University Rankings 2026 released on the 21st by Times Higher Education (THE), a UK-based higher education ranking organization, Korea University ranked 57th worldwide, reclaiming the No. 1 position in Korea for the first time in eight years.
Korea University Ranks No.1 in CPA Pass Rate for 10 Consecutive Years with Outstanding Results

Korea University Ranks No.1 in CPA Pass Rate for 10 Consecutive Years with Outstanding Results

orea University (President Dong-One Kim) announced on the 5th that it produced the highest number of successful candidates in the 60th Certified Public Accountant (CPA) Examination, maintaining its position as the nation’s top university for ten consecutive years.
KUBS Renews AACSB Accreditation for the Fifth Consecutive Term

KUBS Renews AACSB Accreditation for the Fifth Consecutive Term

Korea University Business School (KUBS) has renewed its Business Accreditation from the Association to Advance Collegiate Schools of Business (AACSB) for the fifth consecutive time.

Research & Institutes

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KUBS NEWS+

Turning Financial Data into Research - Special Lecture on Exploring Bloomberg Data for Academic Rese

"Turning Financial Data into Research" Special Lecture on Exploring Bloomberg Data for Academic Research     The Bloomberg Terminal contains one of the world's most comprehensive collections of financial market data. However, transforming that information into meaningful research variables requires multiple steps, from exploring available data and verifying variable definitions to extracting data and constructing research datasets. To help students navigate this process, Korea University Business School (KUBS) held a special lecture titled "Financial Data Exploration and Research Applications Using Bloomberg" on Friday, May 15, at the LG-POSCO Building. The session was led by Dr. Ha-yeon Park of the Korea University Business Administration Education and Research Group for BK21 FOUR and was attended by KUBS graduate students. The Bloomberg Terminal is a widely used financial data platform that provides access to real-time market information, company data, and financial analytics. During the lecture, students learned how to search for and extract financial data using both the Bloomberg Terminal and its Excel Add-in, while also exploring how Bloomberg data can be effectively applied to academic research. Dr. Park introduced the basic structure of the Bloomberg Terminal and demonstrated practical methods for exploring financial data. She guided students through the process of identifying research variables and verifying their definitions, emphasizing that carefully confirming variable names, definitions, and available options before downloading data is essential for ensuring research accuracy. She then explained how to extract data using the Excel Add-in and organize Bloomberg data into structured datasets suitable for empirical research. In the latter part of the lecture, Dr. Park demonstrated how Bloomberg data can support academic research by drawing on several case studies, including examples from her own work. She explained how ETF-related data can be identified, extracted, and organized according to different research objectives. She also advised students not to rely exclusively on Bloomberg, noting, "Rather than using Bloomberg as a single data source, I recommend using it for the types of data in which it has particular strengths." She emphasized the importance of cross-checking Bloomberg data with other databases whenever appropriate. The lecture provided students with a practical overview of how financial data can be translated into research—from developing research questions and selecting appropriate variables to constructing reliable datasets. By following the entire workflow, participants gained a clearer understanding of how Bloomberg data can be explored, evaluated, and incorporated into academic research. The lecture also reflects Korea University Business School's recent expansion of its Bloomberg Terminal infrastructure. As part of a financial data hub established through a KRW 1 billion donation from Eugene Investment & Securities, KUBS increased the number of Bloomberg Terminals from one to twelve—the largest Bloomberg Terminal installation among universities in Korea. Nine terminals have been installed in the Sudang CLC Lounge, while the remaining three are available through remote-access accounts.     The Bloomberg Terminal is one of the most widely used financial data platforms in investment banking, asset management, equity research, and other finance-related fields. Hands-on experience with the platform provides students with valuable practical skills that can help them transition into careers in the financial industry. Students who complete the Bloomberg Market Concepts (BMC) certification may also find it beneficial when preparing for the CFA examination or applying for internships in finance. With the expanded infrastructure significantly improving access throughout the semester, more students now have the opportunity to work directly with real-time market data in their coursework, research projects, and academic studies. KUBS Student Press Reporting by Chaewoo Lee Photography by Jinyoung Park

2026.07.22홍보팀

KUBS Career Development Center - Expands Career Support for the AI Era and a Growing Global Student

Korea University Business School Career Development Center Expands Career Support for the AI Era and a Growing Global Student Community Korea University Business School's Career Development Center (CDC) is restructuring its organizational framework and program operations to respond to two major shifts: the rapid advancement of AI technologies and the growing number of international undergraduate students. At the core of this transformation is a redefinition of the CDC's role—from a support office into an organization that independently designs and leads career and employment programs tailored to the needs of KUBS students. Two key factors are driving this change. First, the AI era demands career support that goes beyond conventional job-preparation programs. Second, the increasing number of international students calls for a more comprehensive support system to help them succeed in the global job market. Through this transition, the CDC aims to take a more proactive role by developing new programs in anticipation of evolving educational and employment environments, rather than simply responding to them. Going forward, the CDC plans to use the KUBS Trading Zone, which opened in May, as a new hub for career and employment support. Leveraging this interdisciplinary space, where the humanities, arts, and business converge, the center will develop new programs that cultivate broader perspectives, practical competencies, and fresh insights. By independently operating career and employment programs tailored to KUBS students, the CDC aims to respond flexibly to changes in the external environment while establishing itself as KUBS's dedicated career support hub.

2026.07.21홍보팀

Listening More Closely, Supporting More Thoughtfully - KUBS Holds Listening Session with Internation

Listening More Closely, Supporting More Thoughtfully  Korea University Business School Holds Listening Session with International Students On May 19, Korea University Business School held a listening session between the Associate Dean and its international undergraduate students. As the number of international students continues to grow, the session was organized to better understand their academic and daily life experiences and gather direct feedback on ways to improve their campus experience. Students from various countries—including Kazakhstan, China, Mongolia, Türkiye, Japan, and Colombia—gathered to share their experiences and perspectives on studying and living in Korea. The session opened with remarks from Associate Dean Hyeonseung Na. He outlined the support measures currently in place, including a dedicated staff member for international students, a separate email account for international student inquiries, and a faculty advising program. He also introduced upcoming initiatives, including ▲ Instagram content for international students, ▲ an orientation for incoming international freshmen, ▲ career-related lectures for international students, ▲ networking events, ▲ a Korean language coaching program, and ▲ an academic guidebook, saying, "Our goal is to help international students naturally mix with Korean students and enjoy campus life together as members of the business school."   During the session, students shared their experiences adapting to campus life. Several students said they were impressed by Korea's high level of public safety and secure living environment, while others spoke about challenges such as the competitiveness of course registration. Students also noted that senior students and fellow international students from their home countries had been a great help in adjusting to school life, and suggested the need for an information channel for international students and a network connecting graduates.   The meeting also marked the Business School's first official communication event focused on strengthening support for international students. A staff member involved said, "It was a meaningful opportunity to hear directly from international students," adding, "We will continue developing various support programs so that international students can feel a sense of belonging and take an active part in the KUBS community." Korea University Business School plans to use the feedback gathered during the session to further shape its support measures for international students.

2026.07.20홍보팀

KUBS and USC Marshall Co-Host International Conference on the Digital Economy

KUBS and USC Marshall Co-Host International Conference on the Digital Economy     Korea University Business School (KUBS) co-hosted the annual International Conference on the Digital Economy with the Initiative on Digital Competition at the USC Marshall School of Business. The conference was held at Korea University Business School on March 16–17. The conference was organized as part of the Consortium, a collaborative research network bringing together leading business schools across the Asia-Pacific region. Consortium members include the Hong Kong University of Science and Technology (HKUST), the Korea Advanced Institute of Science and Technology (KAIST), Korea University, Monash University, the National University of Singapore (NUS), Seoul National University, and USC. Together, these institutions form a collaborative research network dedicated to advancing research on the digital economy.   Research Highlights: Generative AI, Digital Platforms, and More On the first day, March 16, the conference featured a series of research presentations focusing on key issues in the digital economy, including generative AI, intellectual property and competition law, AI and labor markets, user behavior on digital platforms, and the evolution of autonomous driving services. Researchers from Consortium member institutions—including Seoul National University, HKUST, Korea University, NUS, and Monash University—participated as presenters and discussants, fostering in-depth discussions throughout the sessions.   Day Two: Keynote by Vice Chair Moonyoung Lim, Panel Discussions on AI and Digital Competition Regulation The second day, March 17, opened with a keynote address by Moonyoung Lim, Vice Chair of the Presidential Council on National Artificial Intelligence Strategy, followed by two panel discussions focusing on AI regulation and digital competition regulation and enforcement. Representing regulatory bodies, academia, law firms, and industry, the panelists included experts from organizations such as KT, Kim & Chang, and Covington & Burling LLP (U.S.). Together, they provided diverse perspectives on the key issues shaping today's digital economy.

2026.07.16홍보팀

“Insight Over Technology”: Pallet CEO Jongkeun Lee Discusses Survival Strategies in the Era of AI Ma

“Insight Over Technology”  Pallet CEO Jongkeun Lee Discusses Survival Strategies in the Era of AI Marketing   Korea University Startup Institute operates the Entrepreneurship Academy Lecture on Demand to help students develop practical competencies that can be applied in the startup field. The program invites industry professionals to deliver a lecture series centered on the year’s most important business and technology issues. This year, the series is being offered as a continuing program centered on AI.   As the third session of the series, a special lecture on AI-based marketing was held on Tuesday, May 12, in Rooms B307 and B308 of Hyundai Motor Hall. The lecture featured Jongkeun Lee, CEO of Pallet, a global AI advertising agency that won the HankookIlbo Digital Innovation Award in the generative AI advertising video production category. Lee delivered a lecture focused on practical insights from the field under the theme “Marketing Strategies in the Era of AI Marketing.” A graduate of Korea University’s Department of Chemical and Biological Engineering, Lee previously led global B2B marketing and new business development at global companies. He is also an entrepreneur and hands-on expert who co-founded Wishary, an India-based O2O and content platform, and led it through a successful M&A deal. Now leading Pallet, an AI advertising company, Lee drew on his unique career spanning global corporations and startups to present the core competencies marketers need in the AI era.   In his lecture, Lee defined communication as the foundation of marketing and emphasized that the essence of marketing lies in the ability to extract the core message to be delivered to customers. This point was vividly demonstrated through advertising cases for brands such as the National Credit Union Federation of Korea, Spyder, and Kyungdong Navien, all produced by Pallet using only AI, drawing admiration from students. In particular, Lee stressed that the key is not simply to produce content faster and at lower cost through AI, but to create differentiated messages and value.   Another key focus of the lecture was the collapse of traditional job boundaries caused by the adoption of AI, and the conditions for survival within that shift. Lee noted that the boundaries among copywriters, art directors, and producers are breaking down, giving rise to an era in which individuals can use AI to become all-rounders capable of overseeing entire campaigns. “Even without hands-on technical skills, anyone with an eye for insight can create outstanding work,” he said. He emphasized that marketers must now become “communicators” with insight, rather than mere technicians. He also predicted that the ability to give clear instructions to AI and refine its output with precision will become a core competency in the future. Toward the end of the lecture, Lee introduced the slogan “AI empowers Human Intelligence,” encouraging students to continuously experiment with AI, as it is not a threat that replaces humans but the most powerful tool for expanding human intelligence. Taeyoon Kim, a Business Administration student from the Class of 2021 who attended the lecture, expressed strong satisfaction with the session. “Even though new AI technologies continue to emerge, it has been difficult for students to understand how they are actually being used in the field,” he said. “Through this lecture, I was able to see how AI is being used in real marketing practice and think about how I could apply it myself.”   The third session of the Entrepreneurship Academy Lecture on Demand provided an opportunity to examine how AI is being used in actual marketing practice and to explore marketing strategies for the AI era. Korea University Startup Institute plans to continue expanding practice-oriented entrepreneurship education programs that utilize AI.   KUBS Student Press Reporting by Yeontae Kim Photography by Woojin Shin

2026.07.15홍보팀

Korea University Business School Ranks No. 1 in Korea for Marketing and No. 2 in Business & Manageme

Korea University Business School Ranks No. 1 in Korea for Marketing and No. 2 in Business & Management Studies in QS Subject Rankings Korea University Business School (KUBS) has once again demonstrated its standing as a leading global institution for business education, achieving strong results in the 2026 QS World University Rankings by Subject. In the 2026 QS World University Rankings by Subject, released by UK-based global higher education analytics firm QS (Quacquarelli Symonds), KUBS ranked No. 1 in Korea and 33rd globally in Marketing, and No. 2 in Korea and 50th globally in Business & Management Studies. In Marketing, KUBS retained the top position in Korea despite significant shifts among other Korean universities, including Yonsei University’s new entry into the rankings and Seoul National University’s 16-place drop. In Business & Management Studies, KUBS rose to No. 2 in Korea, surpassing Yonsei University, which ranked 51st globally. In addition, KUBS ranked 57th globally in Business and Economics in the 2026 THE World University Rankings by Subject, released by UK-based Times Higher Education (THE). This marked a 63-place rise from the previous year and placed KUBS first among Korean universities in the category. The results reflect international recognition of the school’s core strengths across education, research, and academia-industry collaboration. Commenting on the results, Dean Eonsoo Kim of Korea University Business School said, “This achievement is the outcome of the collective efforts of our faculty, staff, and members of the KUBS community, who have remained focused on the fundamentals of education and research. Building on our 3C (Curiosity, Collaboration, Contribution) and 4Tech (AI, Semiconductors, Energy, Robotics) strategy, KUBS will continue striving to become a leading global business school, with the goal of ranking among the world’s top 30 by 2030 and top 20 by 2040.”

2026.07.10홍보팀

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