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THE FIRST & THE BEST

As the birthplace of business education in Korea, KUBS has pioneered its development over the course of modern history.

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KUBS NEWS+

Meaningful Memories for Future KUBS Students…The 16th Youth Mentoring Day Successfully Ended

The 16th Youth Mentoring Day of Korea University Business School (Dean=Sangyong Kim) was held on January 27th at LG-POSCO Hall and Hyundai Motor Hall. This event was planned by KUBE (Korea University Business School Student Ambassadors) and enrolled student mentors for high school students nationwide.  The event proceeded as follows: △ Introduction of KUBS, △Introduction of 7 majors and 3 tracks (Professor Jungbien Moon), △ Campus Tour, △ Business Practical Exercise, and △ Conversation with KUBS seniors. KUBE introduced the Korea University Business School building, scholarship system, career support programs, etc. After the introductions, high school students who answered correct answers on quizzes about Korea University Business School received souvenirs.  Professor Jungbien Moon delivered a lecture on 'East Asia and Global Management in the 21st Century.' Professor Moon stated, "Korea's national power is currently surpassing a historical peak," and emphasized the need to enhance the resilience of Korean companies and the entire economy. He particularly mentioned the necessity of diversifying the global supply chain to the Indo-Pacific region in response to the US-China conflict. After lunch, students explored the campus with KUBE. The campus tour mainly covered the KUBS Main Building, LG-POSCO Hall, and Hyundai Motor Hall.  In the following 'Business Practical Exercise’ session, students have experienced formulating business strategies. They worked as daily consultants for a dessert company with mentors to develop strategies for overseas expansion, especially analyzing the Indo-Pacific region emphasized in Professor Moon's lecture. After the exercise, questions about university life including IPSELENTI and the Ko-Yeon Games were discussed during the group mentoring session.  Inseong Song (18 years old, Okcheon High School), who participated in the event, stated, "Attending lectures at Korea University and being on campus motivated me academically," and added, "It was beneficial to have meaningful conversations with current KUBS students." Wonseo Jung (19 years old, Sagok High School) expressed, "It was my first time in Seoul, so everything was new, and it was especially great to explore inside the KUBS building," and added, "I'm very happy to receive the Korea University mascot doll 'Hoi' after answering the quiz."  Korea University Business School's Youth Mentoring Day is held every summer and winter vacation. Applications can be made through the Korea University Business School Student Ambassadors KUBE homepage (biz.korea.ac.kr/kube). 

2024.02.07국제실

“Entrepreneurship is a continuous process of questioning"... Entrepreneurship Academy Special Le

“Entrepreneurship is a continuous process of questioning"... Entrepreneurship Academy Special Lecture by Salady CEO Ahn Sangwon   On December 5th, the Entrepreneurship Academy for the second semester took place at the Business School (Dean=Kim Sang Yong) Startup Research Institute (Director=Moon Jung Bin). As the fourth speaker of the Entrepreneurship Academy Lecture series, CEO of Salady, Ahn Sang Won spoke on the topic of ‘F&B Entrepreneurship and Sustainability,’ providing insights and advice on the process of starting a F&B franchise business. Salady is a dining brand that started the market of salad, focuses on healthy fast food, and has expanded to operate over 300 locations nationwide since its opening in October 2013.        Ahn Sang Won, the CEO of Salady, who is an alumnus of Korea University, nurtured his dream of becoming a CEO from a young age and actively engaged in entrepreneurship activities while participating in the joint entrepreneurship society 'Insiders' of Korea University and Yonsei University. Through a program organized by Insiders called 'Entrepreneur of Misunderstanding,' he initiated a business using disposable utensil hygiene products, laying the foundation for his firm passion for entrepreneurship. Reflecting on that time, Ahn mentioned, "Although I didn't achieve success back then, it was a moment that gave me great enjoyment and energy for entrepreneurship,” and “it greatly contributed to founding and leading Salady.”    Later, Ahn dove into entrepreneurship with Lee Geon-ho, co-CEO of Salady, whom he met through his society activities. Ahn explained, "We connected well in terms of our values regarding entrepreneurship," and “we began ideation on various entrepreneurial concepts without limiting ourselves to a specific field.” The experience of visiting a salad restaurant during Lee Geon-ho's trip to the United States became the foundation for crystallizing their business idea. Ahn remarked, "Hearing about the active presence of salad specialty shops in the United States sparked a vision in my mind," describing the inspiration behind starting a salad restaurant.      Despite lacking specialized culinary knowledge, the two CEOs ventured into the restaurant business, attending cooking academies and working part-time at McDonald's to personally learn the ins and outs of the food service industry. In October 2013, they opened the first Salady branch near Seolleung Station. Ahn explained, "We aimed to create a brand that felt like the imported shops from the United States. We adopted the ambiance and feel of American brands from the exterior design to the domain.” Facing initial low sales, Ahn immersed himself in customer feedback, actively seeking improvements by visiting customers and making adjustments.     Ahn said, "Sales quickly increased as we modified menu composition and ordering methods based on customer feedback.” He also said, “I realized that considering customer demands delicately is important for survival in the restaurant business.” Building on the success of the first branch, Salady has grown into a franchise brand operating over 300 stores.    Ahn introduced the background of Salady’s growth, highlighting how the brand found unexpected breakthroughs during the COVID-19 pandemic. With the surge in health-related demand and the expansion of the delivery market, Salady was able to accelerate its growth. Ahn stated, "Before COVID-19, delivery orders accounted for 20% of sales, but after COVID-19, it grew to around 50%.” He explained, “Franchise business became more active, leading to rapid growth in profits of both the head office and franchise stores.”      Furthermore, Ahn provided realistic advice for those interested in F&B entrepreneurship. He noted that predicting customer reactions is the most challenging aspect of the F&B entrepreneurship process. Ahn shared cases where a menu created by chance became the top-selling item for the brand, while a menu crafted by experts recorded the lowest sales. Additionally, he pointed out that the unclear boundaries of the target market and low added value make success in F&B entrepreneurship not easily achievable. Ahn mentioned, "The F&B industry is a very challenging and competitive business, but at the same time, the difficulty presents numerous opportunities, making it attractive for entrepreneurship."     Ahn emphasized the importance of decision-making and sustainability throughout the entrepreneurship process. He stated, "Sustainability is not limited to simple environmentally friendly elements," and “bold verification and challenges in sustainability are encouraged.” Ahn also underscored the significance of decision-making in entrepreneurship, comparing the process to the game of Baduk, where countless moments require decisions.      Closing his lecture, Ahn sincerely advised aspiring entrepreneurs among the university attendees. He said, "When facing numerous challenges during the entrepreneurship journey, one may start questioning oneself and feel the desire to give up. You need to continuously question yourself about the reasons for pursuing entrepreneurship.” Ahn concluded, "Entrepreneurship is a dream that anyone can try and achieve," expressing his hope that individuals won't be discouraged by those who are ahead or have already achieved their goals. Lastly, he stressed the importance of having confidence while being humble. The lecture concluded with a Q&A session. 

2024.01.18국제실

Data Analysis as Seen by Data Experts… DTB Colloquium

Data Analysis as Seen by Data Experts… DTB Colloquium     The Korea University Business School (Dean=Sang Yong Kim) Center for Digital Transformation & Business (Head=Kyung Sam Park, referred to as CDTB), hosted a colloquium on December 8, 2023, at LG-POSCO Hall Room 432. The keynote speaker for this event was Dong-Kyu Park, a managing director at PwC (PricewaterhouseCoopers), who delivered a lecture on ‘Data Scientists with both Business Understanding and Data Analysis Skills.’    Dong-Kyu Park has worked as a consulting service partner focusing on manufacturing, banking, and capital markets for over 22 years since 2001. He has been involved in a wide range of consulting tasks, including business and IT implementation, possessing specialized knowledge not only in business intelligence but also in IT technology, Corporate Performance Management (CPM), and analysis services. He has also implemented a social data mining system in collaboration with the Korean government agency ETRI in the field of analysis. PwC has been a collaborating institution for the Business Analytics program in the university’s graduate school of business, providing significant assistance in capstone projects.      During the lecture, Park explained △ the role and importance of data analysts △ real cases and importance of data analysis △ and practical applications of data analysis for enhancing competitiveness. He highlighted the essential qualities for data analysts, including △ proficiency in various areas such as data analysis, coding, and architecture, △ a mindset for business and statistics and analysis, △ and the ability to empathize with others. He mentioned, “The utility of the profession of a data analyst itself is becoming increasingly extensive, and the extent to which an individual analyst can contrite to a company varies more based on their capabilities and characteristics rather than the identity of the profession.”    Regarding real cases of data analysis, Park emphasized the importance of ‘human psychology’ in data analysis, stating that “Since people are not always logical, even if statistical figures are presented, they might not consider them if they are not persuasive.” He added, “More important than data analysis itself is the ability to empathize with people and utilize their psychology.” For instance, he cited insurance enrollment, mentioning that “When people enroll in insurance, they tend to decide to purchase based not just on information gathering but on the recognition of the necessity, following the recommendation of an insurance planner.”      Park continued by highlighting the gap between theoretical target marketing and understanding customer psychology, stressing the importance of understanding the context and comprehending human-to-human behavior in data analysis situations.    Finally, as qualities of a data analyst, Park stressed the importance of always possessing common sense and cultivating the habit of questioning to become a good data analyst. He conveyed that for data analysis to drive decisions such as purchases, it is crucial for data analysts to approach with a high level of empathy and a business mindset. He concluded the lecture by stating, “Organization takes precedence over data analysis,” and advised not to forget that understanding people and accurate situational understanding should be prioritized in data analysis.    

2024.01.18국제실

Proud alumni gathered in one place... The 41st KUBS Alumni Night

Proud alumni gathered in one place... The 41st KUBS Alumni Night    On December 1st, the 41st KUBS (Dean=Kim Sang Yong) Alumni Night took place at COEX Convention Grand Ballroom. The Alumni Night is an event where graduates and current students of the business school come together, and this year's event was attended by many faculty members from KUBS, including Dean Kim Sang Yong, President Kim Dong-One, Director Shin Hojung of the External Cooperation Office, Vice Dean Lee Janghyuk, and newly appointed professors Lee Jaemin and Lee Kyuhan. The cocktail reception, held before the main event, provided an opportunity for alumni to mingle and share stories. The event officially began with the entrance of various flags such as the Korean national flag, the KUBS flag, and the alumni association flag. Dean Kim Sang Yong and KUBS Alumni Association President Lee Dong-seop energetically waved the KUBS flag, igniting the atmosphere at the COEX Convention Grand Ballroom.      Following the national anthem, Lee Dong-seop, the president of the alumni association, expressed, "The 41st KUBS Alumni Night marks a celebration of the unity and solidarity of KUBS alumni. KUBS alumni have not only excelled in the domestic business and political arenas but have also made significant contributions on the global stage."    Subsequently, KUBS Alumni Association President Seung Myung-ho and President Kim Dong-One delivered speeches. Seung Myung-ho stated, "KUBS Alumni Night, which began in 1982, has become a splendid tradition of fostering beautiful harmony and friendship among alumni. Through consistent scholarship contributions, KUBS has demonstrated its commitment to the development of the business school and love for junior colleagues." He also introduced the remarkable progress of the KUBS, expressing gratitude toward faculty members who devoted themselves to education and research, and to alumni who granted generous donations to their alma mater.       President Kim Dong-One introduced the new aspiration of Korea University with the school approaching its 120th anniversary, stating that “KUBS is a college that has evolved since the inception of Korea University.” He highlighted the construction of the Science campus’ central square through an anonymous donation of 630 billion won, substantial contributions from Alumni President Seung Myung-ho and Chairman Koo Ja-yeol of Korea University's Development Committee, employment of assistant professorships, multicultural talent scholarships, and the establishment of the K-CLUB, a research network for world scholars. He expressed his aspiration for Korea University to evolve into a world-renowned institution contributing to global society beyond being the nation’s university, especially as it approaches its 120th anniversary.      Next, Dean Kim Sang Yong delivered a speech and provided an overview of the current academic status of KUBS. He mentioned that KUBS boasts the largest and most esteemed faculty in Korea with 83 full-time professors. Additionally, KUBS actively engages in research and academic activities through research institutes and centers such as the Corporate Management Research Institute, Corporate Governance Structure Research Center, Startup Research Institute, Center for Digital Transformation & Business (CDTB), and ESG Research Institute.    Dean Kim also highlighted various scholarships available at KUBS, including KUBS Talent Scholarships (KUBS Future Business Leader Scholarship, KUBS Future Talent Scholarship), Ko-kyeong Academic Pursuit Scholarship (Scholarship for Academic Support in KUBS/Individual and Corporate Donations), and KUBS Dream Scholarship (Scholarship for Living Expenses in KUBS/Individual and Corporate Donations). These scholarships aim to support students in their academic pursuits.    Dean Kim Sang Yong discussed KUBS achievements, mentioning that Korea University produced 164 successful candidates for the 2023 Certified Public Accountant (CPA) exam, achieving the highest number of successful candidates for eight consecutive years. Additionally, KUBS secured top rankings in various indicators such as the 2023 QS Academic Area Ranking for Accounting & Finance (1st among private universities in Korea), 2023 UN NEWS & World Report for Economics & Business (1st in Korea), and the 2022 Academic Ranking of World Universities (ARWU) for Business Administration (1st in Korea).      Following Dean Kim's speech, Lee Dong-seop, president of the alumni association, presented a token of appreciation to the president of the ‘95 alumni association. The ‘95 alumni demonstrated a strong alumni network by donating 60 million won in scholarships to KUBS. Scholarship donations have become a tradition during the Alumni Night, reflecting the warm sentiments of senior colleagues.      In addition, alumni awards were presented to Choo Kyung-ho (Business '79), Deputy Prime Minister for Public Service, Jung Eui-sun (Business '89), Chairman of Hyundai Motor Group, and Son Jae-il (Business '84), CEO of Hanwha Aerospace, in the public sector, business sector, and professional management sector, respectively. Choo Kyung-ho, the recipient in the public sector, has dedicated over 40 years to public service and politics, serving as a member of the 20th and 21st National Assembly. Under the administration of Yoon Seok-yeol, he concurrently holds the positions of Deputy Prime Minister for Economic Affairs and Minister of Planning and Finance, overseeing the nation's economic policies.      Jung Eui-sun, the recipient in the business sector, assumed the position of Chairman of Hyundai Motor Group in 2020, following roles as President of Kia Motors and Vice Chairman of Hyundai Motor. Under Chairman Jung's leadership, Hyundai Motor Group is actively pursuing innovation based on a philosophy of human-centered progress for humanity. Chairman Jung was also the first Korean to receive the Honorary Commander of the Most Excellent Order of the British Empire (CBE) after the ascension of King Charles III in the United Kingdom.    Son Jae-il, the recipient in the professional management sector, has been with Hanwha Group since 1990, contributing to the growth of the group's defense business. He also served as the president of the Korea Aerospace Technology Institute, contributing to the successful launch of the 3rd launch of Nuriho satellite and the country's ascent as one of the world's seven leading space powers.    The award ceremony was attended by Deputy Prime Minister Choo Kyung-ho and CEO Son Jae-il, while Chairman Jung Eui-sun was represented by Choi Jun-young, CEO of Kia Motors and also an alumnus from the class of '82.      The night continued with toasts, a banquet, and celebratory performances by the KUBS dance group "BROADEN" and the KUBS rock band "You and Me." The 41st KUBS Alumni Night concluded with a prize draw, performances, singing of the school song and chants.   

2023.12.21국제실

Celebrating the 60th Anniversary of the Establishment of the Graduate School of Business... 2023 KU

Celebrating the 60th Anniversary of the Establishment of the Graduate School of Business... 2023 KU MBA Alumni Night   On November 28th, the '2023 KU MBA Alumni Night' event took place at the Alumni Association Hall of Korea University, with the participation of over 200 MBA alumni, including President Kim Dong-One, Dean Kim Sang Yong, and KU MBA Alumni Association President Kwon Yongjun. Notably, Korea University pioneered the establishment of the first graduate school of business in Korea in 1963, continuing its legacy as the Graduate School of Business (Dean = Kim Sang Yong). In light of its 60th anniversary this year, this special MBA Alumni Night held particular significance, serving as a moment to reflect on the commemorative events that represented Korean MBA over the past 60 years.      During this MBA Night, the prestigious KU MBA Management Award was presented to alumni who have demonstrated outstanding managerial abilities, contributing to societal development and bringing honor to their alma mater. This year's recipient of the KU MBA Management Award was Ms. Eun Kyeong A, CEO of CeraArt Co.,Ltd., a female venture entrepreneur excelling on the global stage. Ms. Eun KyeongA founded CeraArt Co.,Ltd., developing and producing zirconia ceramic materials and components together with Global luxury brand clients, achieving 100% export. CeraArt has been consecutively recognized as a world-class product and manufacturing company for seven years, establishing itself as a global leader in luxury/healthcare ceramics.    Ms. Eun KyeongA, an MBA graduate, has been actively involved as the Vice President of the MBA Alumni Association for a long time and has served as an advisory board member of the KUBS. Since 2022, she has been contributing to the development of her alma mater as a member of Korea University's Development Committee, showcasing positive influence, such as donating 100 million won to the development fund of the KUBS.      Furthermore, the 'Proud MBA Alumni Award' was jointly awarded to Dr. Bae Dongjoo, CEO of Keystone F&B Co.,Ltd., a management Ph.D. and coffee expert acquiring 'Wouldulike Coffee,' and Mr. Yang Seunghyo, CEO of BDC Korea Co.,Ltd., the first Korean partner of Ipers Co.,Ltd., which pushes businesses related to intellectual property and content IP and Global Scope Partners, which comprises 55 partners in 46 countries.     Additionally, the 'KU MBA Frontier Award,' presented to alumni who have demonstrated exceptional managerial capabilities in their respective fields, was awarded to Dr. Kim Seongcheol, a pharmaceutical Ph.D. and academic committee member of the Korean Pharmaceutical Society in the pharmaceutical field; Mr. Hwang Hyunseong, CEO of Energizer Korea in the global professional management field; and Mr. Lee Kanghyun, CEO of Honor Partners in the construction industry field.      Meanwhile, the Graduate School of Business has been an only Korean member of the CEMS Global Alliance, the world-renowned business school consortium, since 2015, and jointly operates the Master in International Management (MIM) program with 33 prestigious universities worldwide, including Cornell University in the United States and the University of Cologne in Germany. The CEMS MIM program ranked 11th globally in the 2023 QS Business Master category. 

2023.12.12국제실

"Wish to Become a Global Talent to Make Our Alma Mater Proud" - Chairman Seo Youngryul of Pr

"Wish to Become a Global Talent to Make Our Alma Mater Proud" - Chairman Seo Youngryul of Pratama Abadi Donates 200 Million Won!    On November 23rd, a donation ceremony for the "Seo Youngryul Chairman Scholarship Fund" took place at Korea University's Sudang Samyang Faculty House. The event was attended by Chairman Youngryul Seo and his wife Myungsook Cho, along with President Dongwon Kim, former President Yoondae Uh, Dean Sangyong Kim, Vice President for Student Affairs Hyunsook Park, Vice President for Development and External Affairs Hojeong Shin, Vice President for Admissions Hwan Jung and Vice President for International Affairs Sanggi Song and with participation of 80 Indonesian students studying at Korea University enjoyed the donation ceremony with lunch. Chairman Seo hosted this event to cheer Indonesian students who are studying abroad.      Chairman Youngryul Seo, who graduated from the KUBS in 1969 and is the Chairman of Pratama Abadi (PT. PRATAMA ABADI INDUSTRI). He donated 100 million won each in both 2017 and 2018. The donation from Chairman Seo served as the basis for the creation of the "Geumcheon Scholarship" by Korea University Business School. The Geumcheon Scholarship, commemorating the 30th anniversary of the company's establishment, is a scholarship donated to support fellow students in their academic pursuits. Since 2018, KUBS has been selecting and awarding the Geumcheon Scholarship to four students each semester.    Through this recent donation ceremony, Chairman Seo additionally contributed a total of 200 million won. He said, "Although it has been over 30 years since I founded a company in Indonesia, I always carry Korea University, my alma mater, in my heart." He further stated, "I hope my proud alma mater's juniors will dedicate themselves to their studies and actively play a role on the global stage," while personally presenting commemorative gifts that he had prepared.    In response, President Dongwon Kim expressed gratitude, saying, "I appreciate the active support you have provided for several years, ranging from international internship programs to scholarships for juniors." He added, "I hope that Indonesian students can not only pursue their studies but also have diverse experiences here, and I wish that this scholarship will be a stepping stone toward their future."      Of the 200 million won donated by Chairman Seo, 100 million won will be used for scholarships for Indonesian students currently enrolled at Korea University, and the remaining 100 million won will be allocated for the Geumcheon Scholarship to KUBS students. 

2023.12.05국제실

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