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KUBS 120 MARCH
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KUBS PROGRAMS

UNDERGRADUATE

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Executive Education

THE FIRST & THE BEST

As the birthplace of business education in Korea, KUBS has pioneered its development over the course of modern history.
Korea University · Stanford University Joint Research Team Develops World’s First Quantitative Water Sustainability Index (WSI)

Korea University · Stanford University Joint Research Team Develops World’s First Quantitative Water Sustainability Index (WSI)

Korea University–Stanford Team Develops World’s First Quantitative Water Index (WSI)

Korea University, Stanford University, and the International ESG Association have developed WSI, a data-driven metric to quantify and compare corporate water management for ESG disclosure.
KUBS Earns 5-Year EQUIS Reaccreditation — Only Business School in Korea to Achieve Five Consecutive Accreditations

KUBS Earns 5-Year EQUIS Reaccreditation — Only Business School in Korea to Achieve Five Consecutive Accreditations

Since becoming the first business school in Korea to earn EQUIS accreditation in 2007, Korea University Business School has successfully secured consecutive reaccreditations in 2010, 2015, 2021, and again in 2026, consistently demonstrating its world-class competitiveness in business education and research.
Korea University Ranks No. 1 in Korea in the 2026 THE Business and Economics Subject Rankings

Korea University Ranks No. 1 in Korea in the 2026 THE Business and Economics Subject Rankings

According to the Business and Economics University Rankings 2026 released on the 21st by Times Higher Education (THE), a UK-based higher education ranking organization, Korea University ranked 57th worldwide, reclaiming the No. 1 position in Korea for the first time in eight years.
Korea University Ranks No.1 in CPA Pass Rate for 10 Consecutive Years with Outstanding Results

Korea University Ranks No.1 in CPA Pass Rate for 10 Consecutive Years with Outstanding Results

orea University (President Dong-One Kim) announced on the 5th that it produced the highest number of successful candidates in the 60th Certified Public Accountant (CPA) Examination, maintaining its position as the nation’s top university for ten consecutive years.
KUBS Renews AACSB Accreditation for the Fifth Consecutive Term

KUBS Renews AACSB Accreditation for the Fifth Consecutive Term

Korea University Business School (KUBS) has renewed its Business Accreditation from the Association to Advance Collegiate Schools of Business (AACSB) for the fifth consecutive time.

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오늘의 아이디어가 내일의 비즈니스 - 2026 Summer Season Startup Express 창업경진대회 개최

오늘의 아이디어가 내일의 비즈니스로… 2026 Summer Season Startup Express 창업경진대회 개최 고려대학교 경영대학 KUBS Startup Station은 지난 6월 5일 LG-POSCO관 432호 글로벌강의실에서 「2026 Summer Season Startup Express 창업경진대회」를 개최했다. 이번 대회에는 예선·면접 심사를 통과한 12개 팀이 참가해 창업 아이디어를 발표했다. 심사에는 황준현 동화기업 스마트워크팀장, 김영신 한국일보 미디어사업부문장, 김현수 일진글로벌 전략투자본부 이사, 최경희 소풍커넥트 대표, 강성진 커버링 대표(츄츄 11기)가 참여했다.   박진규 센터장은 KUBS Startup Station을 "아이디어와 비즈니스가 실현되는 인큐베이션 공간"이라고 소개하며, 선발 팀에게는 입주 공간·교육·멘토링 등 창업 지원 프로그램이 제공된다고 설명했다. 남대일 부학장은 참가자들에게 협력과 리더십의 중요성을 강조했고, 심사위원 강성진 대표는 "많은 실패 속 몇 번의 성공이 성장을 이끈다"며 도전을 응원했다.   본격적인 발표에서는 AI, 데이터 분석, 관광, 뷰티, 스포츠, 콘텐츠, 헬스케어 등 다양한 분야의 아이디어가 제시됐다. 참가팀별 주요 내용은 다음과 같다.   △가치매치 — 30문항 가치관 테스트와 AI 리포트 기반 관계 형성 매칭 서비스. 테스트 참여자 3천 명·매칭 신청자 750명 확보.  △COGNITO — 소형 카메라와 AI로 프랜차이즈 오프라인 고객의 성별·연령대·주문 시간 등을 비식별 분석하고 POS 데이터와 결합하는 서비스.  △WITHOUT — 미팅·통화·메일·메신저 등 멀티채널 업무 대화를 인물별로 정리하는 AI 비서.  △나드리 — 외국인 관광객이 숏폼에서 발견한 한국 장소를 지도로 연결하는 AI 관광 플랫폼.  △지느러미 — 119 신고 기반으로 AED를 자율주행 6족 보행 로봇이 환자에게 전달하는 서비스. △트리니티 — 뷰티 릴스를 DM으로 보내면 제품·구매처·후기를 한 페이지로 정리해주는 '뷰카이브'. △글램나우랩 — 지역·날짜·무드 조건으로 네일 디자인을 탐색하고 예약까지 연결하는 플랫폼 '스네일'.  △KUNNECT — 대학생 성취·스킬셋을 포트폴리오화하고 AI가 장학금·공모전·인턴십을 추천하는 커리어 GPS 플랫폼.  △LUCID — 피부 진단 데이터와 화장품 성분 데이터를 결합한 맞춤형 제품 추천 플랫폼. 더현대 서울 팝업에서 900여 명 만나 진단-구매 전환율 30% 달성.  △OHA — 은퇴 엘리트 선수와 성인 수강생을 AI로 매칭하는 운동 과외 플랫폼. △LIVETOON — 사용자 입력 기반 세계관을 그래프 구조로 구축하는 인터랙티브 스토리텔링 플랫폼.  △하루 — 청소년과 AI 캐릭터의 비언어적 상호작용 데이터를 통해 정서 상태를 조기 감지하는 서비스.   질의응답에서는 기존 플랫폼·대기업 솔루션과의 차별성, 사용자 유입·리텐션, 수익모델의 지속 가능성, 데이터 처리 문제, 현장 적용 가능성 등이 집중적으로 논의됐다. 심사 결과 총 6개 팀이 수상했다. 고대 경영 79동기회상에는 지느러미·트리니티·가치매치, 츄츄기업가상(참관객 투표)에는 하루, 일진창업가상에는 WITHOUT, 승명호앙트프러너십상에는 LIVETOON이 선정됐다.   폐회사에서 황준호 스타트업연구원장은 AI가 창업 진입장벽을 낮추는 동시에 경쟁을 심화시키고 있다고 짚으며, "중요한 것은 열정"이라고 강조했다. 그는 창업을 정해진 답을 찾는 과정이 아닌 문제를 발견하는 과정으로 설명하며 참가팀들의 도전을 격려했다.     학생기자단 1기_이채우(취재), 김다진(촬영)  

2026.06.15홍보팀

‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion

‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion Three major large-scale pledges secured within four months of launch … Campaign continues through November 30     Korea University Business School’s KRW 12 billion fundraising campaign, “KUBS 120 MARCH,” has secured approximately KRW 4.6 billion in pledged donations within just four months of its launch, nearing 40% of its goal.   Since the campaign’s launch in January, when pledged donations stood at around KRW 2 billion, the total has more than doubled in just three months. From December 1, 2025, to November 30, 2026, total pledges reached KRW 4,652,317,231, with 324 participants, including corporations, alumni, faculty, staff, and students.       | Three major pledges secured … Alumni and corporations join forces    One of the most notable achievements is the securing of three major pledges. An anonymous donor pledged support for the research fund, Eugene Investment & Securities Co., Ltd. for the development fund, and Samyang Tongsang for scholarships. Alumni account for approximately 62% of total pledges, while corporations represent about 35%, jointly driving the campaign forward.   Group donations have also continued. Following the participation of the Class of ’81 alumni association, the Business School Class of ’79 Scholarship Committee (28 members), the KUBS Class of ’98 Alumni Night (126 participants), as well as faculty and staff, have also joined the campaign.      | Expanding participation across classes, generations, and professions    The donor base is highly diverse. Participation spans from alumni who entered in the 1970s to current students from the Class of ’26, as well as members of EMBA, DBA, and AMP programs, undergraduate alumni, and even alumni from the College of Medicine. From individual research labs and faculty bands to student councils, all corners of the Business School are actively engaging with the campaign, further broadening its base of participation.   This campaign is particularly meaningful in that it places value not only on the total amount raised but also on participation itself. From small contributions starting at KRW 10,000 to major gifts reaching KRW 1 billion, every act of giving becomes part of the shared legacy of KUBS’s 120-year history.    | Investing in the future campus… Advancing the 3C Trading Zone and 4Tech strategy    The funds raised are being used to realize the Business School’s future vision. Alongside the advancement of the “4Tech Strategy,” centered on AI, semiconductors, energy, and robotics, spatial innovation projects are also taking shape.   The Business School is already operating AI-focused tracks and 4Tech micro-degree programs, and continues to expand its educational and research capabilities with its largest-ever full-time faculty body of 95 members.   On the basement level of Hyundai Motor Hall, the “3C Trading Zone (tentative name)” is currently under development, with a trading demo day scheduled for early May. The space will also include an Art & Culture Room. Artist Uhm Jung-soon’s installation piece, K, the Noseless Elephant, has already been installed in the building.   Construction has also begun on an LED display in the lobby of LG-POSCO Hall, which will serve as a large-scale digital donor wall. An opening ceremony is scheduled following the conclusion of the campaign in May.   Dean Eonsoo Kim stated, “We have come this far thanks to the collective support of each and every member,” adding, “We hope more people will join us on this journey as we prepare for the next 120 years of the Business School.”   The “KUBS 120 MARCH” campaign will continue through November 30, 2026. Donations can be made via the official sponsorship page (box.donus.org/box/koreauniversity/KUBS120march).   As of December 1, 2025 – November 30, 2026 | Total pledged amount: KRW 4,652,317,231

2026.04.17국제실

[Entrepreneurship Academy Lecture On-Demand] “Coding Now Done by ‘Vibe’”

“Coding Now Done by ‘Vibe’”... Special Lecture on AX-Based Startup Insights   On March 17, the Entrepreneurship Academy Lecture On-Demand was held, hosted by Korea University Startup Institute. The session featured Malacca, an AX strategist and AX builder, who delivered a hands-on lecture titled “Vibe Coding Practice: From Planning to MVP Deployment (Gemini & Firebase),” combining AI-based development methods with real-world startup experience.    The lecture drew strong interest from students and was held across two classrooms in the Hyundai Motor Hall. Approximately 170 participants attended, reaching maximum capacity. Although each classroom accommodates around 100 people, attendance exceeded seating capacity, with even stair areas being utilized. To accommodate all participants, a live Zoom broadcast was conducted simultaneously, allowing students to join from both classrooms.      Participants were highly engaged in the hands-on session, following along with coding exercises during the lecture. Students had the opportunity to build simple programs in real time, gaining practical experience with AI-based development processes.    During the lecture, AI-based processes were introduced, emphasizing that AI is not merely a tool but a key driver of AX (AI Transformation), transforming corporate workflows and organizational culture. While highlighting the high productivity of AI “vibe coding,” Malacca also noted the need for safeguards such as “context engineering” and “harness” to address the challenges of maintaining complex systems. He further emphasized that the essence of entrepreneurship lies not in technology-driven thinking, but in validating hypotheses through customer interviews. He advised that “starting quickly, failing, and learning fosters a virtuous cycle of growth driven by execution.”      During the session, Malacca utilized “Jjap Slack,” a tool he personally developed using vibe coding, to facilitate real-time interaction through live comments, enabling participants to ask questions and receive feedback instantly. The session was particularly meaningful in that it was conducted using the same harness template provided to students, allowing them to work with programs at a level applicable to real-world practice.    This “Entrepreneurship Academy Lecture On-Demand 1” highlighted both the evolving role of developers in the AX era and the practical capabilities required for entrepreneurship, offering students integrated insights that bridge technology and business perspectives. The Korea University Startup Institute plans to continue expanding hands-on, practice-oriented startup education programs. 

2026.04.14국제실

Department of Business Administration, Graduate School, Korea University Recruiting New Students

Department of Business Administration, Graduate School, Korea University Recruiting New Students for Fall 2026… Applications Open Until April 9   A new opportunity is opening for those seeking to advance both their research direction and career development. The Department of Business Administration at the Graduate School of Korea University has begun accepting applications for domestic students for the Fall 2026 intake, with the application deadline set for 5:00 PM on Thursday, April 9.   As the business environment continues to evolve rapidly, the criteria for selecting a graduate program are also shifting. Beyond the name of the major, the strength of the research environment and academic network has become an increasingly important factor.    ▲ A group of full-time faculty members at Korea University Business School pose for a commemorative photo.    Korea University Business School boasts one of the largest research infrastructures in the country, supported by 95 full-time faculty members. This is considered a key strength, as it enables applicants to choose academic advisors who closely align with their research interests and topics. The faculty’s diverse expertise, spanning a wide range of subfields and research areas, provides a strong foundation for graduate students to conduct rigorous and advanced research.    As a research-oriented graduate school, Korea University Business School is also strengthening its interdisciplinary research environment to reflect rapidly evolving industries and societal needs. With a focus on the so-called “4Tech” fields—AI, semiconductors, robotics, and energy—the school is expanding the scope of business research beyond traditional boundaries and fostering the exploration of emerging challenges. Through this approach, students are able to analyze business phenomena from a more multidimensional perspective and develop their research questions into independent scholarly work.    Its research infrastructure is another key strength. Graduate students are provided with dedicated research spaces, including offices, seminar rooms, and lockers, along with access to data analysis software such as SAS, SPSS, STATA, and MATLAB. In addition, Korea University Library houses approximately 3.31 million volumes and 86,000 non-book materials, offering a comprehensive foundation for academic research.    In particular, students have access to major databases such as Bloomberg, Compustat, CRSP, WRDS, and LSEG Workspace. Recently, thanks to a donation from Eugene Investment & Securities, the number of Bloomberg terminals has been expanded to 12, further enhancing the research environment in finance and related fields.    Korea University Business School also offers a range of scholarship programs to support students in focusing on their research. These include full tuition coverage through research and teaching assistantships, as well as research scholarships under the BK21 program and merit-based scholarships. Approximately KRW 2.3 billion in scholarships are awarded annually, along with programs that encourage research activities, such as support for participation in international academic conferences.    For the Fall intake, the department will admit students to master’s, doctoral, and integrated master’s–doctoral programs in the following fields: Management, Global Business, Strategy, Finance, Information Systems (IS), and LSOM. The Marketing field will recruit only for doctoral and integrated programs, while Accounting and Business Analytics are excluded from this round of admissions.    The Fall admissions cycle is particularly meaningful as it provides another opportunity for applicants who have reassessed their academic or career paths following the Spring admissions cycle. For those who have further refined their research interests or career goals, this can serve as a strategic opportunity to select a research environment that best fits their needs.    Daeil Nam, Associate Dean for Research at Korea University Business School, stated, “As business studies become increasingly interconnected with industry, the importance of research environments and networks continues to grow,” adding, “We support our students in expanding their research and connecting it to real-world applications.”      ▶ Apply for Fall 2026 Domestic Graduate Admissions at Korea University ◀ 

2026.04.13국제실

Bringing New Energy to the Business School… Three New Faculty Members Join KUBS

Bringing New Energy to the Business School… Three New Faculty Members Join Korea University Business School     In the first semester of the 2026 academic year, three new faculty members have joined Korea University Business School. With diverse specializations in accounting, finance, and global business, they are contributing to the expansion of business studies through their research and teaching.    Korea University Business School has welcomed three new faculty members this semester: Professor Jae-Young Kim (accounting), Professor Ji Yeol (Jimmy) Oh (finance), and Professor Hee-Chan Song (global business). Although they have different research areas and approaches, they share a common goal of advancing business education that bridges theory and practice.    (From left) Professor Jae-Young Kim, Professor Ji Yeol Jimmy Oh, Professor Hee-Chan Song    Professor Jae-Young Kim views accounting as the “language of business,” emphasizing the ability to interpret a company’s condition and decision-making through numbers and financial statements. Drawing on extensive teaching experience, she aims to create a learning environment shaped collaboratively by both instructor and students, focusing on helping students understand accounting in a more intuitive and engaging way.    Professor Ji Yeol Jimmy Oh views financial markets not merely as price fluctuations, but as systems shaped by underlying capital providers and market structures. By analyzing investor behavior and capital flows, he provides a more comprehensive understanding of financial markets.    Professor Hee-Chan Song explores new directions in business by focusing on human desire and meaning. His research, which integrates Buddhism and organizational studies, goes beyond traditional performance-centered approaches to examine both individual reflection and organizational relationships. This is regarded as an effort to revisit the fundamental questions that business studies should address.    The addition of these three new faculty members reflects the direction of education and research at Korea University Business School. Their practical approaches to education, structural understanding of financial markets, and reflective perspectives on individuals and organizations represent distinct yet interconnected efforts to expand the scope of business studies.    A representative of the Business School stated, “The addition of faculty members with diverse research areas and educational philosophies will deepen academic excellence while providing students with richer learning experiences,” adding, “We will continue to expand the possibilities of business studies going forward.”      Related Interview Articles    “Accounting is the Language of Business”  — Professor Jae-Young Kim on Reading the Meaning Behind Numbers    “Look Beneath the Surface of Business Administration”  Professor Hee-Chan Song, Questioning the Essence of Business Through Desire and Reflection    “Understanding the Capital Providers Behind the Market”  Professor Ji Yeol Jimmy Oh’s Research and Perspective on Financial Markets 

2026.04.09국제실

[March 2026 SK Awards] Research Summary by Professor Thummim Cho

  Professor Thummim Cho of Korea University Business School received the SK Award for research examining how expectations of a firm’s future market power are reflected in stock prices and firm value.      Acceptance Remarks by Professor Thummim Cho    I am honored to receive the SK Award for this paper. This research was conducted in collaboration with young scholars in the United States and the United Kingdom and was made possible through the strong research support of Korea University Business School. I will strive to repay the school’s generous support with even deeper and more rigorous research in the future.    Research Overview    Paper Title : Present Value of Future Market Power  Journal : Review of Financial Studies  Publication Date : February 16, 2026  Summary of Key Findings :    This paper demonstrates that a firm’s future market power is not easily captured by current profitability alone, and that stock prices reflect expectations about how strong that market power will become over time. In other words, the study bridges research on market power in industrial organization and firm valuation in finance.    For example, in Korea, assessing which firms are likely to gain greater market power or market share in the future requires looking beyond current profits or market share to also consider how the stock market evaluates each firm’s potential for expanding its future dominance.    The empirical approach is relatively straightforward. First, the Campbell–Shiller identity is modified to derive a decomposition of firm value into several components, including expected future market power, growth, investment, and discount rates. The study then uses firm-level data and stock prices to infer the market’s expectations about the future. The results show that, among U.S. firms, expectations of future market power account for a substantial portion of firm value increases. This process is accompanied by a reallocation toward firms with stronger market shares, as well as an intensification of dominance within firms.    ▶ View the original paper: Present Value of Future Market Power   

2026.04.09국제실

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