Korea University Business School

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[Undergraduate] Graduation Requirement Change


As the birthplace of business education in Korea, KUBS has pioneered its development over the course of modern history.

Research & Institutes

Research & Institutes has grown
together with KUBS,
accumulating expertise in business research.


Completion Ceremony of the 91st Advanced Management Program (AMP) Held

Completion Ceremony of the 91st Advanced Management Program (AMP) Held The 91st KUBS (Dean=Jongseok, Bae) Advanced Management Program (AMP) Ceremony was held at the SUPEX Hall of the LG-POSCO Building on Monday, September 6th. The event was held under strict social distancing guidelines. KUBS Dean Jongseok Bae, AMP Association President Moonchan Kim, AMP Chair Professor Bokyung Bae, and other AMP Alumni Association executives also attended the meeting.   The event began with the Dean’s commencement speech. Dean Jongseok Bae said, “Congratulations to the students who have completed the AMP successfully even under the difficult situation involving the 4th wave of COVID-19.” He further mentioned, “We wish you will become respectful alumni who can contribute to improving the life of humanity, especially in this era where we lack a decent leader.”   Next, a congratulatory speech from AMP Association President Moonchan Kim followed. “You have now become our proud members of Korea University AMP Alumni Association,” he said, “We will do our best to become the global Korea University AMP.”   AMP Chair Professor Bokyung Bae mentioned that “Gaining knowledge about the constantly changing environment is the key ability to become a leader,” and that “Your efforts to create and share new knowledge will become role model for other students in the future.”   Subsequently, the valedictorian, AMP 91st Gwangseok Kim gave a speech. Then, the certificate of completion, the plaque of honor, and the achievement plaque from the alumni association were given. Hwagu Kang received the certification of completion as a representative, and students were awarded in various categories, including the Dean Award, the Achievement Award, and the Exemplary Award. The ceremony ended with a marimba play from the Pulse Percussion, a team with 133K Youtube subscribers, granting of the scholarly fund, singing the school song, throwing the graduation cap, and taking commemorative photos.   Meanwhile, Korea University AMP was founded in 1975 for the first time in Korea and has a 46-year-old tradition. The program has cultivated more than 4,800 CEO alumni and has been widely known for educating the newest business theories and providing human networks, which is essential for businesspersons working in various areas such as companies, the government, and state-owned enterprises.


 Lotte Members – KUBS signs a ‘business analytics’ industry cooperation contract 

 Lotte Members – KUBS signs a ‘business analytics’ industry cooperation contract    KUBS (Dean Johngseok Bae) and Lotte Members (CEO Hyung Sik Jeon) signed an industry cooperation contract for the ‘Business Analytics Capstone Project’ on August 26th(Thu). The agreement ceremony was held online due to COVID-19, with KUBS Dean Johngseok Bae, KUBS Associate Dean Joon Ho Hwang, KUBS CDTB Director Byung Cho Kim, KUBS CDTB Director Baeho Kim and Lotte Members CEO Hyung Sik Jeon and Lotte Members Data Strategy Director Ran Sook Jung etc. attending the ceremony.   KUBS Dean Johngseok Bae expressed his appreciation of the business analytics-based industry cooperation and said, “We think this cooperation will be very meaningful for the growth of both parties.” Lotte Members CEO Hyung Sik Jeon said, “We thank KUBS for cultivating talented data business personnel that contribute to innovations in business management. We hope the research of this industry cooperation project will provide useful in the field.”   This is not the first occasion where Lotte Members and KUBS have cooperated. KUBS has been the first in Korea to establish a single-year business analytics major in master’s degree, and it consists of a field-oriented capstone project by utilizing corporate data and collaborating with corporate personnel. In 2020, the first industry cooperation between Lotte Members and KUBS yielded a data marketing strategy and statistic algorithms that contributed to Lotte Group. The participants of the 2021 Capstone Project have doubled compared to the previous year, and both institutions expect a more diverse insight.   Editor | Yoon Seon Woo (Media ’18) Photography | KUBS Management Support Team


“The 11th KUBS Teen Mentoring Day” for Future KUBS Students

“The 11th KUBS Teen Mentoring Day” for Future KUBS Students Korea University Business School (Dean= Johngseok Bae) held “The 11th KUBS Teen Mentoring Day” for high school students who wish to apply for KUBS. Many students signed up for the event, and 120 of them were selected by evaluating applications. Even under the emergence of Delta Variant and stricter social distancing guidelines, the event was held online successfully with the support of KUBS student ambassador KUBE and 10 other student mentors.   The event began with a congratulatory speech from the Associate Dean for Faculty and Academic Affairs, Jae Uuk Chun. Following lectures covered an introduction to KUBS, briefing of seven majors and three tracks in business administration, business practice, online campus tour, and lectures by KUBS students. Associate Dean Jae Uk Chun welcomed the students by saying, “We hope this event will help you choose your career paths,” and professor Weon Ssang Yoo gave a lecture on the topic “If I Were a Marketer,” which covered the basic theory of marketing on 4P.   KUBS student mentors gave a lecture on study methods. A junior student from Sejong City stated, “Before the lecture, I thought business administration was a vague field of study. But through the lecture, I could get specific information about the branches of business administration.” President of KUBE, Junhee Ji (KUBS 17) mentioned, “I was happy to share this meaningful experience with many high school students who wish to come to KUBS. We will do our best to provide other helpful and fun events,” and fostered active interaction between high school students and KUBS mentors.   In the satisfaction survey, the student participants gave positive responses regarding the event. Satisfaction for the overall program (93.75%) was the highest, followed by Q&A session (90.2%), lectures by mentors (84.9%), and business administration lecture and practice (78.57%).   “KUBS Teen Mentoring Day” is an annual event held by KUBS to enhance high school students’ academic abilities and to guide their career paths. The next KUBS Teen Mentoring Day will be held in January 2022. Moreover, “KUBS Regular Campus Tour and Meeting Day for High School Students” is expected to be held in mid-October.


International Scholar Invitation Forum held with Professor Alex Edmans of London Business School

International Scholar Invitation Forum held with Professor Alex Edmans of London Business School From the left, KUBS professors Dr. Kim Joonghyuk, Dr. Jungbien Moon, Dr. Kim Woochan, Dr. Na Hyun Seung, Dr. Kyung Suh Park   The forum was held both offline and online while abiding to guidelines to prevent the spread of COVID-19.   On July 6th(Tue), the ‘ESG International Scholar Invitation Forum,’ hosted by KUBS Asian Institute of Corporate Governance (AICG) and sponsored by ‘KUBS-SK business for Society project,’ was held both online(Zoom) and filmed in studio. The event began with the welcoming words of Professor Kyung Suh Park, head of KUBS Asian Institute of Corporate Governance (AICG), followed by a presentation from Professor Alex Edmans of London Business School and a panel discussion between KUBS professors Kim Joonghyuk(host), Kim Woochan, Jungbien Moon, and Na Hyun Seung.   Professor Alex Edmans, a globally renowned expert in ESG management, mentioned he was aware that ESG became an important topic in Korea. He emphasized the importance of financial elements in ESG management. He explained that financial elements are ‘profit’ for investors and ‘fair prices’ for society and individuals, and ESG management is ‘dividing the whole pie even more effectively.’   How can companies implement ESG management? Professor Edmans asked ‘How a purposeful business makes decisions’ and said, “it is unrealistic to serve customers, employees, suppliers, the environment and the community while providing profit to investors at the same time.” Since it is difficult to satisfy everyone, a company’s goal for ESG management should be determined by ‘Comparative Advantages’ and ‘Principle of Materiality.’ He cited “Corporate Sustainability: First Evidence on Materiality” by Khan, Serafeim, Yoon(2016) and explained that firms should contemplate what value they can deliver by utilizing their current capabilities and focus on specific issues that can be tackled rather than try to solve every problem of their ESG.     Professor Edmans introduced his book, 「Grow The Pie: How Great Companies Deliver Both Purpose and Profit」 and emphasized that ESG is ultimately a helpful value to firms and highlighted the role of shareholders for the responsibility of ESG management. He concluded the session by giving his thanks to KUBS Asian Institute of Corporate Governance for the opportunity to participate in this forum and the participants for their keen attention.   Editor | Yoon Seon Woo (Media & Communication ’18) Photography | Shin Se Rim (College of Political Science and Economics, Economics ‘18)  


[2021 Summer FMBA Special Lecture] ‘Understanding ESG Management and Implementation Strategy’ – Sam-

[2021 Summer FMBA Special Lecture] ‘Understanding ESG Management and Implementation Strategy’ – Sam-il PWC Partner Yun Young Chang Sam-il PWC partner Yun Young-Chang   At Korea University Business School (Dean= Johngseok Bae) Finance MBA summer semester’s ‘Special lecture’ - Practices in Finance,’ Sam-il PWC partner Yun Young-Chang was invited as a lecturer and covered the topic of ‘Understanding ESG management and implementation strategy’. The lecture was held both online and offline, strictly following COVID-19 guidelines to prevent infections.   Partner Yun Young Chang defined what ESG management is before dealing with the details of establishing an ESG strategy. While CSR focuses on the relationship between corporate-society by ‘firms voluntarily assuming various social responsibilities’, ESG is focused on ‘the evaluation of a company’s nonfinancial capabilities(environmental, social, governance) for the purpose of the stakeholders’ investment decision’.   Partner Yun introduced the current situation where ESG regulations are being reinforced, citing examples such as the movement to expand various environmental regulations led by the US president Biden, BMW’s demand for eco-friendly energy use from its business contractors, etc. He then emphasized that when implementing an ESG strategy companies should keep in mind ‘how to build∙implement an ESG strategy in accordance with the companies features while minimizing impairment in one’s business competitiveness’. Intel’s ‘RISE Strategy’, Hyundai Motor’s ‘Promotion of Eco-friendly vehicle vision alignment throughout its affiliates’, SK group’s ‘Social value measurement’ were particularly introduced as systematically well formed ESG strategies and implementation plans.   Among the three agendas of ESG management, ‘Environmental’, ‘Social’, ‘Governance’, confrontation toward carbon-neutrality was mainly dealt for the ‘Environmental’ factor during the lecture. Partner Yun introduced carbon neutral goal plans of global firms such as the use of renewable energy, technological development and achievement in economic feasibility through R&D, etc. Then emphasized the need for domestic companies’ strategic responses on carbon neutrality. In addition, human rights management, BoD composition, etc. were the focuses of ‘Social’ and ‘Governance’ factors. Partner Yun stated that it is necessary to prepare evaluation criteria suitable for the situation of Korea rather than to apply global ESG governance evaluation indicators directly.   Korea University Business School FMBA hosts ‘Practices in Finance-Special Lectures’, during the summer semester, invites practical experts from various fields in the financial sector to give special lectures on their field’s current status, prospects, major issues, and cases. It is to provide practical knowledge and convey experience in the financial field. It will be held in the form of a special lecture on individual topics such as ESG, Private Equity, IB, Venture Capital, and FinTech etc.     Article·Photo | Management Support Team



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