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THE FIRST & THE BEST

As the birthplace of business education in Korea, KUBS has pioneered its development over the course of modern history.
Korea University · Stanford University Joint Research Team Develops World’s First Quantitative Water Sustainability Index (WSI)

Korea University · Stanford University Joint Research Team Develops World’s First Quantitative Water Sustainability Index (WSI)

Korea University–Stanford Team Develops World’s First Quantitative Water Index (WSI)

Korea University, Stanford University, and the International ESG Association have developed WSI, a data-driven metric to quantify and compare corporate water management for ESG disclosure.
Korea University Ranks No. 1 in Korea in the 2026 THE Business and Economics Subject Rankings

Korea University Ranks No. 1 in Korea in the 2026 THE Business and Economics Subject Rankings

According to the Business and Economics University Rankings 2026 released on the 21st by Times Higher Education (THE), a UK-based higher education ranking organization, Korea University ranked 57th worldwide, reclaiming the No. 1 position in Korea for the first time in eight years.
Korea University Ranks No.1 in CPA Pass Rate for 10 Consecutive Years with Outstanding Results

Korea University Ranks No.1 in CPA Pass Rate for 10 Consecutive Years with Outstanding Results

orea University (President Dong-One Kim) announced on the 5th that it produced the highest number of successful candidates in the 60th Certified Public Accountant (CPA) Examination, maintaining its position as the nation’s top university for ten consecutive years.
KUBS Renews AACSB Accreditation for the Fifth Consecutive Term

KUBS Renews AACSB Accreditation for the Fifth Consecutive Term

Korea University Business School (KUBS) has renewed its Business Accreditation from the Association to Advance Collegiate Schools of Business (AACSB) for the fifth consecutive time.
KU Ranked 28th in Marketing, and 42nd in Business & Management in the QS World University Rankings

KU Ranked 28th in Marketing, and 42nd in Business & Management in the QS World University Rankings

In the QS World University Rankings by Subject 2025, published by the UK-based higher education evaluator Quacquarelli Symonds (QS), Korea University once again demonstrated its global competitiveness by ranking 28th in ‘Marketing’, 42nd in ‘Business & Management Studies’, and 50th in ‘Accounting & Finance’.

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‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion

‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion Three major large-scale pledges secured within four months of launch … Campaign continues through May 31     Korea University Business School’s KRW 12 billion fundraising campaign, “KUBS 120 MARCH,” has secured approximately KRW 4.6 billion in pledged donations within just four months of its launch, nearing 40% of its goal.   Since the campaign’s launch in January, when pledged donations stood at around KRW 2 billion, the total has more than doubled in just three months. From December 1, 2025, to March 29, 2026, total pledges reached KRW 4,652,317,231, with 324 participants, including corporations, alumni, faculty, staff, and students.       | Three major pledges secured … Alumni and corporations join forces    One of the most notable achievements is the securing of three major pledges. An anonymous donor pledged support for the research fund, Eugene Investment & Securities Co., Ltd. for the development fund, and Samyang Tongsang for scholarships. Alumni account for approximately 62% of total pledges, while corporations represent about 35%, jointly driving the campaign forward.   Group donations have also continued. Following the participation of the Class of ’81 alumni association, the Business School Class of ’79 Scholarship Committee (28 members), the KUBS Class of ’98 Alumni Night (126 participants), as well as faculty and staff, have also joined the campaign.     | Expanding participation across classes, generations, and professions    The donor base is highly diverse. Participation spans from alumni who entered in the 1970s to current students from the Class of ’26, as well as members of EMBA, DBA, and AMP programs, undergraduate alumni, and even alumni from the College of Medicine. From individual research labs and faculty bands to student councils, all corners of the Business School are actively engaging with the campaign, further broadening its base of participation.   This campaign is particularly meaningful in that it places value not only on the total amount raised but also on participation itself. From small contributions starting at KRW 10,000 to major gifts reaching KRW 1 billion, every act of giving becomes part of the shared legacy of KUBS’s 120-year history.    | Investing in the future campus… Advancing the 3C Trading Zone and 4Tech strategy    The funds raised are being used to realize the Business School’s future vision. Alongside the advancement of the “4Tech Strategy,” centered on AI, semiconductors, energy, and robotics, spatial innovation projects are also taking shape.   The Business School is already operating AI-focused tracks and 4Tech micro-degree programs, and continues to expand its educational and research capabilities with its largest-ever full-time faculty body of 95 members.   On the basement level of Hyundai Motor Hall, the “3C Trading Zone (tentative name)” is currently under development, with a trading demo day scheduled for early May. The space will also include an Art & Culture Room. Artist Uhm Jung-soon’s installation piece, K, the Noseless Elephant, has already been installed in the building.   Construction has also begun on an LED display in the lobby of LG-POSCO Hall, which will serve as a large-scale digital donor wall. An opening ceremony is scheduled following the conclusion of the campaign in May.   Dean Eonsoo Kim stated, “We have come this far thanks to the collective support of each and every member,” adding, “We hope more people will join us on this journey as we prepare for the next 120 years of the Business School.”   The “KUBS 120 MARCH” campaign will continue through May 31, 2026. Donations can be made via the official sponsorship page (box.donus.org/box/koreauniversity/KUBS120march).   As of December 1, 2025 – March 29, 2026 | Total pledged amount: KRW 4,652,317,231

2026.04.09국제실

Bringing New Energy to the Business School… Three New Faculty Members Join KUBS

Bringing New Energy to the Business School… Three New Faculty Members Join Korea University Business School     In the first semester of the 2026 academic year, three new faculty members have joined Korea University Business School. With diverse specializations in accounting, finance, and global business, they are contributing to the expansion of business studies through their research and teaching.    Korea University Business School has welcomed three new faculty members this semester: Professor Jae-Young Kim (accounting), Professor Ji Yeol (Jimmy) Oh (finance), and Professor Hee-Chan Song (global business). Although they have different research areas and approaches, they share a common goal of advancing business education that bridges theory and practice.    (From left) Professor Jae-Young Kim, Professor Ji Yeol Jimmy Oh, Professor Hee-Chan Song    Professor Jae-Young Kim views accounting as the “language of business,” emphasizing the ability to interpret a company’s condition and decision-making through numbers and financial statements. Drawing on extensive teaching experience, she aims to create a learning environment shaped collaboratively by both instructor and students, focusing on helping students understand accounting in a more intuitive and engaging way.    Professor Ji Yeol Jimmy Oh views financial markets not merely as price fluctuations, but as systems shaped by underlying capital providers and market structures. By analyzing investor behavior and capital flows, he provides a more comprehensive understanding of financial markets.    Professor Hee-Chan Song explores new directions in business by focusing on human desire and meaning. His research, which integrates Buddhism and organizational studies, goes beyond traditional performance-centered approaches to examine both individual reflection and organizational relationships. This is regarded as an effort to revisit the fundamental questions that business studies should address.    The addition of these three new faculty members reflects the direction of education and research at Korea University Business School. Their practical approaches to education, structural understanding of financial markets, and reflective perspectives on individuals and organizations represent distinct yet interconnected efforts to expand the scope of business studies.    A representative of the Business School stated, “The addition of faculty members with diverse research areas and educational philosophies will deepen academic excellence while providing students with richer learning experiences,” adding, “We will continue to expand the possibilities of business studies going forward.”      Related Interview Articles    “Accounting is the Language of Business”  — Professor Jae-Young Kim on Reading the Meaning Behind Numbers    “Look Beneath the Surface of Business Administration”  Professor Hee-Chan Song, Questioning the Essence of Business Through Desire and Reflection    “Understanding the Capital Providers Behind the Market”  Professor Ji Yeol Jimmy Oh’s Research and Perspective on Financial Markets 

2026.04.09국제실

[March 2026 SK Awards] Research Summary by Professor Thummim Cho

  Professor Thummim Cho of Korea University Business School received the SK Award for research examining how expectations of a firm’s future market power are reflected in stock prices and firm value.      Acceptance Remarks by Professor Thummim Cho    I am honored to receive the SK Award for this paper. This research was conducted in collaboration with young scholars in the United States and the United Kingdom and was made possible through the strong research support of Korea University Business School. I will strive to repay the school’s generous support with even deeper and more rigorous research in the future.    Research Overview    Paper Title : Present Value of Future Market Power  Journal : Review of Financial Studies  Publication Date : February 16, 2026  Summary of Key Findings :    This paper demonstrates that a firm’s future market power is not easily captured by current profitability alone, and that stock prices reflect expectations about how strong that market power will become over time. In other words, the study bridges research on market power in industrial organization and firm valuation in finance.    For example, in Korea, assessing which firms are likely to gain greater market power or market share in the future requires looking beyond current profits or market share to also consider how the stock market evaluates each firm’s potential for expanding its future dominance.    The empirical approach is relatively straightforward. First, the Campbell–Shiller identity is modified to derive a decomposition of firm value into several components, including expected future market power, growth, investment, and discount rates. The study then uses firm-level data and stock prices to infer the market’s expectations about the future. The results show that, among U.S. firms, expectations of future market power account for a substantial portion of firm value increases. This process is accompanied by a reallocation toward firms with stronger market shares, as well as an intensification of dominance within firms.    ▶ View the original paper: Present Value of Future Market Power   

2026.04.09국제실

Artist Oum Jeongsoon’s ‘Elephant Without Trunk K’ installed… Embodying the 3C Educational Philosophy

As part of the KUBS 120 MARCH campaign, the ‘3C Trading Zone’ (tentative name) has been established in Hyundai Motor Hall.  Artist Oum Jeongsoon’s ‘Elephant Without Trunk K’ Installation… Embodying the 3C Educational Philosophy   Korea University Business School has established the ‘3C Trading Zone’ within Hyundai Motor Hall and installed artist Oum Jeongsoon’s work, Elephant Without Trunk K. This installation is part of the ‘KUBS 120 MARCH campaign’ commemorating the university’s 120th anniversary and was made possible through a donation from SJG Holdings.      The ‘3C Trading Zone’ is a key project that brings to life the 3C strategy (Curiosity, Collaboration, Contribution), an educational vision proposed by Dean Eonsoo Kim. It goes beyond a simple learning space and is designed as an ‘open platform’ where students can ask questions, engage in discussions, and expand their thinking.    Installed at the center of this space, Elephant Without Trunk K is a sculpture that symbolically embodies the philosophy of the 3C Trading Zone. By removing the elephant’s most defining feature—the trunk—the work conveys a message that encourages viewers to question familiar assumptions and rethink problems from new perspectives.    In particular, this work is closely connected to the 3C strategy. Its unfamiliar, trunkless form naturally prompts questions and stimulates Curiosity, while diverse interpretations and exchanges of ideas become the starting point for Collaboration. Ultimately, the expansion of such discussions and thinking leads to Contribution by creating new value for society and organizations. In this sense, the sculpture itself functions as a “learning device.”    In addition, the ‘3C Trading Zone’ is aligned with the Business School’s future strategy, 4Tech (AI, semiconductors, energy, and robotics). In a rapidly changing technological environment, the ability to redefine and reinterpret problems is becoming more important than relying on existing methods or fixed answers. Elephant Without Trunk K serves as an educational device that symbolically represents the shift in thinking and flexibility required in such an environment.    This installation is also meaningful in that it was made possible through a donation from SJG Holdings. Beyond simply creating a space, it represents a meaningful example of philanthropy intersecting with educational philosophy by creating an environment where students can naturally reflect and ask questions in their daily lives.      Regarding this work, artist Oum Jeongsoon stated, “It is not common to see artworks like this on a business school campus, but I hope this project sparks new ways of thinking at the intersection of art and business,” adding, “I am also curious to see what questions this piece will raise for Korea University students and how it will influence them.”    She added, “I hope the work does not remain merely an object to be viewed, but becomes something students can naturally approach, touch, and engage with. Through this process, I hope art can serve as a catalyst for everyday questioning and reflection.”    It has recently come to light that RM of BTS owns a work from Oum Jeongsoon’s Elephant Without Trunk series, further enhancing the symbolic significance of the piece. According to Maeil Business Newspaper, RM purchased a small ceramic Elephant Without Trunk at Kiaf Seoul last September, and another work from the series has been installed at Hyundai Motor Hall of Korea University Business School. His choice underscores how the philosophical message and formal strength of the work resonate at the intersection of popular culture and contemporary art. The Elephant Without Trunk K installed on the Business School campus also gains added significance within this context, serving as a symbolic presence that connects art and business, as well as inquiry and reflection.    Through the establishment of the ‘3C Trading Zone’ and the installation of Elephant Without Trunk K, Korea University Business School is shaping a new educational model for the future built upon its 120-year tradition. This space, where art and business intersect, is expected to become a starting point for students’ thinking—one that leads to questioning, collaboration, and the creation of social value. 

2026.04.09국제실

Korea University Business School to Host ‘CEMS Annual Events 2026 in Korea’ — First Ever in Asia

Korea University Business School to Host ‘CEMS Annual Events 2026 in Korea’ — First Ever in Asia    Korea University Business School will host ‘CEMS Annual Events 2026’, the largest annual gathering of the global alliance in management education, CEMS, in Seoul, South Korea. This event is particularly significant as it marks the first time the Annual Events will be held in Asia in CEMS history.    The event will take place over four days, from November 25 to 28, bringing together representatives and alumni from CEMS member schools worldwide. As a flagship event hosted on a rotating basis by member schools each year, the Annual Events serve as a key platform for discussing the future of global business education, strengthening collaboration, and strengthening the CEMS community.    During the event period, from November 25 to 27, various committee meetings and operational discussions involving representatives from member schools will be held at Korea University Business School, along with official networking dinners. On November 27, a pre-graduation party for graduating students will take place, followed by the CEMS MIM (Master’s in International Management) graduation ceremony on November 28.     Beyond logistical preparations, Korea University Business School has gone further by developing symbolic content that reflects both Korean values and the philosophy of CEMS. One of the key outcomes of this effort is the official logo for the Annual Events. The logo is designed to capture both the nature of the event and the identity of its host location by incorporating elements that blend traditional and modern aspects of Korea.      The central motif of the logo, the Eosahwa—a traditional flower awarded to those who passed the state examination during the Joseon Dynasty—symbolically represents graduation and celebrates the achievements of outstanding graduates. The roofline of a traditional Korean palace symbolizes graduates stepping into society and taking on meaningful roles. The Taegeuk symbol, inspired by the Korean national flag, represents harmony and balance—core virtues expected of future leaders—while further reinforcing Korean identity throughout the design.     At the base of the logo, traditional cultural heritage elements such as Bangasayusang, Seokgatap, and Bosingak are integrated with modern Seoul landmarks including Namsan Tower, the 63 Building, and the Han River. This juxtaposition illustrates the coexistence of tradition and modernity in Korea. At the center, Korea University is depicted as a bridge connecting the past and the present, highlighting the pivotal role of education in driving societal change and progress. The background incorporates text from the preface to the Hunminjeongeum, reflecting the original purpose of Hangul—to enable accessible learning and communication for all—while also emphasizing the importance of social responsibility and action among graduates.    Korea University Business School has also created an official promotional video for the Annual Events. The video features a butterfly symbolizing the 33 member schools, traveling across various locations in Korea over the course of a day, tracing the daily lives of graduates while simultaneously depicting Korea’s transformation from past to present. The video begins with scenes of traditional temples, serene natural landscapes, and tea culture, before moving along fortress walls to the Korea University campus, illustrating how tradition and modernity are connected through education. The narrative then continues through spaces that showcase Korean cultural identity—such as traditional markets, hanbok experiences, and Gyeongbokgung Palace—before expanding into modern cityscapes, including Namsan Tower, urban environments, and contemporary lifestyle hubs such as Seongsu and Gangnam.     As the video progresses, the number of graduates on screen gradually increases, illustrating growing interaction and connection. This reflects the formation of a unified global network of CEMS members in Korea. This sense of collective engagement is further brought to life through Korea University’s cheering culture and K-pop performances. In the final scene, butterflies representing the 33 member schools rise into the sky and spread out like stars, symbolizing a shared moment of celebration and the bright future that lies ahead. The video was created using a combination of AI-generated imagery and live-action footage, offering an experimental and innovative approach to portraying Korea’s diverse landscapes and the CEMS message.    ▶ CEMS Annual Events 2026 Korea [Watch Official Video] ◀    Dean Eonsoo Kim of Korea University Business School stated, “It is a great honor to host the 2026 CEMS Annual Events in Korea. It is especially meaningful that Korea University Business School will be the first institution in Asia to host this event.” He added, “Today, Korea is actively engaging with the world through K-pop, cultural arts, and innovative industries. We hope this event will provide an opportunity to showcase Korea’s culture and education, as well as the creative and artistic appeal of our campus.”    Meanwhile, approximately 1,000 alumni and representatives attended the 2025 CEMS Annual Events held in Brazil, and the 2026 event in Korea is also expected to attract a large global audience. Hosting the event in Korea is expected to reaffirm Korea University Business School’s central role within the global network, while also serving as a turning point for expanding CEMS geographically and culturally as its first host institution in Asia. More details can be found on the official CEMS Annual Events website (https://annualevents.cems.org/).  

2026.04.09국제실

KUBS Strengthens Practical-Oriented Education, Introduces New Microdegrees and Concentration Tracks 

Korea University Business School Strengthens Practical-Oriented Education, Introduces New Microdegrees and Concentration Tracks    Korea University Business School is introducing a new curriculum beginning in the spring semester of 2026 to respond to the rapidly changing landscape of the Fourth Industrial Revolution and to cultivate future-ready talent. This initiative aims to deepen disciplinary expertise and strengthen practical skills, enabling students to proactively respond to the evolving business environment.      ■ Introducing Two Microdegree Programs for Intensive Skill Development    A Microdegree is a compact certification program that allows students to complete focused coursework in a specific field. Students who complete at least 12 credits, including designated courses, will automatically receive a certificate upon meeting the requirements, without the need for a separate application. Completion will also be recorded on their academic transcript.    Korea University Business School is introducing the following two Microdegrees :    [4Tech Business: AI Value Chain]  This program aims to cultivate interdisciplinary talent capable of understanding key future technology industries such as AI, robotics, semiconductors, and energy, and applying this knowledge to corporate strategy and business models. Beyond basic technical understanding, the program focuses on analyzing the impact of technological advancement on industrial structures and value chains, as well as developing capabilities in planning new technology-based businesses and formulating strategies.    The program consists of eight courses offered in collaboration with the School of Smart Mobility and the Department of Integrative Energy Engineering.    [Startup Business Leader]  This program provides a systematic understanding of the entire startup process, including idea generation and validation, market analysis, business model design, and the development of execution strategies. It aims to strengthen problem-solving and decision-making skills required in real-world startup environments, while also fostering an entrepreneurial mindset.   The program consists of ten courses offered in collaboration with the University College and the Interdisciplinary Program in Technology Entrepreneurship.    ■ Introducing the ‘AI and Business’ Concentration Track to Deepen Disciplinary Expertise    Korea University Business School has introduced a new ‘AI and Business’ track to its existing concentration track system. A concentration track is an advanced program within the major that grants a certificate upon completion of at least 18 credits of track-specific courses, enabling structured and in-depth learning in a particular field.   With this addition, the Business School now offers a total of five concentration tracks, in addition to existing tracks in Business Analytics, Entrepreneurship and Innovation, Social Value and Sustainability in Business, and Financial Analysis and Investment.    The ‘AI and Business’ track aims to cultivate professionals capable of applying artificial intelligence technologies to managerial decision-making and business strategy. Students will progressively develop practical, interdisciplinary skills that integrate technology and business, including data analysis, algorithm-based problem solving, and AI-driven strategy development. Through this program, students are expected to grow into future business leaders capable of navigating digital transformation and AI-driven decision-making environments.    ■ Educational Innovation for the Future Industrial Landscape    The Business School has continuously refined its curriculum based on a student-centered educational philosophy to reflect changes in the corporate and broader social environment. The introduction of these new programs is part of this strategy to support students in developing into interdisciplinary leaders equipped with practical competencies.   Students are also expressing strong interest in the new curriculum. A student majoring in Business Administration commented, “As AI technologies are rapidly spreading across industries, I think it is very timely to introduce a curriculum that reflects these changes,” adding, “It will be very helpful in preparing for future careers, as it allows us to develop competencies that integrate both technology and business.”    Detailed information on requirements and program structure for the new programs can be found on the Business School website (https://biz.korea.ac.kr) or by contacting the administrative office (02-3290-2702).

2026.04.08국제실

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