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2026. 05+

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[Entrepreneurship Academy Lecture On-Demand] “Coding Now Done by ‘Vibe’”

Department of Business Administration, Graduate School, Korea University Recruiting New Students

[March 2026 SK Awards] Research Summary by Professor Thummim Cho

‘Elephant Without Trunk K’ installation… Embodying the 3C Educational Philosophy

Bringing New Energy to the Business School… Three New Faculty Members Join KUBS

Korea University Business School to Host ‘CEMS Annual Events 2026 in Korea’ — First Ever in Asia

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“Coding Now Done by ‘Vibe’”... Special Lecture on AX-Based Startup Insights On March 17, the Entrepreneurship Academy Lecture On-Demand was held, hosted by Korea University Startup Institute. The session featured Malacca, an AX strategist and AX builder, who delivered a hands-on lecture titled “Vibe Coding Practice: From Planning to MVP Deployment (Gemini & Firebase),” combining AI-based development methods with real-world startup experience. The lecture drew strong interest from students and was held across two classrooms in the Hyundai Motor Hall. Approximately 170 participants attended, reaching maximum capacity. Although each classroom accommodates around 100 people, attendance exceeded seating capacity, with even stair areas being utilized. To accommodate all participants, a live Zoom broadcast was conducted simultaneously, allowing students to join from both classrooms. Participants were highly engaged in the hands-on session, following along with coding exercises during the lecture. Students had the opportunity to build simple programs in real time, gaining practical experience with AI-based development processes. During the lecture, AI-based processes were introduced, emphasizing that AI is not merely a tool but a key driver of AX (AI Transformation), transforming corporate workflows and organizational culture. While highlighting the high productivity of AI “vibe coding,” Malacca also noted the need for safeguards such as “context engineering” and “harness” to address the challenges of maintaining complex systems. He further emphasized that the essence of entrepreneurship lies not in technology-driven thinking, but in validating hypotheses through customer interviews. He advised that “starting quickly, failing, and learning fosters a virtuous cycle of growth driven by execution.” During the session, Malacca utilized “Jjap Slack,” a tool he personally developed using vibe coding, to facilitate real-time interaction through live comments, enabling participants to ask questions and receive feedback instantly. The session was particularly meaningful in that it was conducted using the same harness template provided to students, allowing them to work with programs at a level applicable to real-world practice. This “Entrepreneurship Academy Lecture On-Demand 1” highlighted both the evolving role of developers in the AX era and the practical capabilities required for entrepreneurship, offering students integrated insights that bridge technology and business perspectives. The Korea University Startup Institute plans to continue expanding hands-on, practice-oriented startup education programs.

2026.04.14국제실

Department of Business Administration, Graduate School, Korea University Recruiting New Students for Fall 2026… Applications Open Until April 9 A new opportunity is opening for those seeking to advance both their research direction and career development. The Department of Business Administration at the Graduate School of Korea University has begun accepting applications for domestic students for the Fall 2026 intake, with the application deadline set for 5:00 PM on Thursday, April 9. As the business environment continues to evolve rapidly, the criteria for selecting a graduate program are also shifting. Beyond the name of the major, the strength of the research environment and academic network has become an increasingly important factor. ▲ A group of full-time faculty members at Korea University Business School pose for a commemorative photo. Korea University Business School boasts one of the largest research infrastructures in the country, supported by 95 full-time faculty members. This is considered a key strength, as it enables applicants to choose academic advisors who closely align with their research interests and topics. The faculty’s diverse expertise, spanning a wide range of subfields and research areas, provides a strong foundation for graduate students to conduct rigorous and advanced research. As a research-oriented graduate school, Korea University Business School is also strengthening its interdisciplinary research environment to reflect rapidly evolving industries and societal needs. With a focus on the so-called “4Tech” fields—AI, semiconductors, robotics, and energy—the school is expanding the scope of business research beyond traditional boundaries and fostering the exploration of emerging challenges. Through this approach, students are able to analyze business phenomena from a more multidimensional perspective and develop their research questions into independent scholarly work. Its research infrastructure is another key strength. Graduate students are provided with dedicated research spaces, including offices, seminar rooms, and lockers, along with access to data analysis software such as SAS, SPSS, STATA, and MATLAB. In addition, Korea University Library houses approximately 3.31 million volumes and 86,000 non-book materials, offering a comprehensive foundation for academic research. In particular, students have access to major databases such as Bloomberg, Compustat, CRSP, WRDS, and LSEG Workspace. Recently, thanks to a donation from Eugene Investment & Securities, the number of Bloomberg terminals has been expanded to 12, further enhancing the research environment in finance and related fields. Korea University Business School also offers a range of scholarship programs to support students in focusing on their research. These include full tuition coverage through research and teaching assistantships, as well as research scholarships under the BK21 program and merit-based scholarships. Approximately KRW 2.3 billion in scholarships are awarded annually, along with programs that encourage research activities, such as support for participation in international academic conferences. For the Fall intake, the department will admit students to master’s, doctoral, and integrated master’s–doctoral programs in the following fields: Management, Global Business, Strategy, Finance, Information Systems (IS), and LSOM. The Marketing field will recruit only for doctoral and integrated programs, while Accounting and Business Analytics are excluded from this round of admissions. The Fall admissions cycle is particularly meaningful as it provides another opportunity for applicants who have reassessed their academic or career paths following the Spring admissions cycle. For those who have further refined their research interests or career goals, this can serve as a strategic opportunity to select a research environment that best fits their needs. Daeil Nam, Associate Dean for Research at Korea University Business School, stated, “As business studies become increasingly interconnected with industry, the importance of research environments and networks continues to grow,” adding, “We support our students in expanding their research and connecting it to real-world applications.” ▶ Apply for Fall 2026 Domestic Graduate Admissions at Korea University ◀

2026.04.13국제실

Professor Thummim Cho of Korea University Business School received the SK Award for research examining how expectations of a firm’s future market power are reflected in stock prices and firm value. Acceptance Remarks by Professor Thummim Cho I am honored to receive the SK Award for this paper. This research was conducted in collaboration with young scholars in the United States and the United Kingdom and was made possible through the strong research support of Korea University Business School. I will strive to repay the school’s generous support with even deeper and more rigorous research in the future. Research Overview Paper Title : Present Value of Future Market Power Journal : Review of Financial Studies Publication Date : February 16, 2026 Summary of Key Findings : This paper demonstrates that a firm’s future market power is not easily captured by current profitability alone, and that stock prices reflect expectations about how strong that market power will become over time. In other words, the study bridges research on market power in industrial organization and firm valuation in finance. For example, in Korea, assessing which firms are likely to gain greater market power or market share in the future requires looking beyond current profits or market share to also consider how the stock market evaluates each firm’s potential for expanding its future dominance. The empirical approach is relatively straightforward. First, the Campbell–Shiller identity is modified to derive a decomposition of firm value into several components, including expected future market power, growth, investment, and discount rates. The study then uses firm-level data and stock prices to infer the market’s expectations about the future. The results show that, among U.S. firms, expectations of future market power account for a substantial portion of firm value increases. This process is accompanied by a reallocation toward firms with stronger market shares, as well as an intensification of dominance within firms. ▶ View the original paper: Present Value of Future Market Power

2026.04.09국제실

As part of the KUBS 120 MARCH campaign, the ‘3C Trading Zone’ (tentative name) has been established in Hyundai Motor Hall. Artist Oum Jeongsoon’s ‘Elephant Without Trunk K’ Installation… Embodying the 3C Educational Philosophy Korea University Business School has established the ‘3C Trading Zone’ within Hyundai Motor Hall and installed artist Oum Jeongsoon’s work, Elephant Without Trunk K. This installation is part of the ‘KUBS 120 MARCH campaign’ commemorating the university’s 120th anniversary and was made possible through a donation from SJG Holdings. The ‘3C Trading Zone’ is a key project that brings to life the 3C strategy (Curiosity, Collaboration, Contribution), an educational vision proposed by Dean Eonsoo Kim. It goes beyond a simple learning space and is designed as an ‘open platform’ where students can ask questions, engage in discussions, and expand their thinking. Installed at the center of this space, Elephant Without Trunk K is a sculpture that symbolically embodies the philosophy of the 3C Trading Zone. By removing the elephant’s most defining feature—the trunk—the work conveys a message that encourages viewers to question familiar assumptions and rethink problems from new perspectives. In particular, this work is closely connected to the 3C strategy. Its unfamiliar, trunkless form naturally prompts questions and stimulates Curiosity, while diverse interpretations and exchanges of ideas become the starting point for Collaboration. Ultimately, the expansion of such discussions and thinking leads to Contribution by creating new value for society and organizations. In this sense, the sculpture itself functions as a “learning device.” In addition, the ‘3C Trading Zone’ is aligned with the Business School’s future strategy, 4Tech (AI, semiconductors, energy, and robotics). In a rapidly changing technological environment, the ability to redefine and reinterpret problems is becoming more important than relying on existing methods or fixed answers. Elephant Without Trunk K serves as an educational device that symbolically represents the shift in thinking and flexibility required in such an environment. This installation is also meaningful in that it was made possible through a donation from SJG Holdings. Beyond simply creating a space, it represents a meaningful example of philanthropy intersecting with educational philosophy by creating an environment where students can naturally reflect and ask questions in their daily lives. Regarding this work, artist Oum Jeongsoon stated, “It is not common to see artworks like this on a business school campus, but I hope this project sparks new ways of thinking at the intersection of art and business,” adding, “I am also curious to see what questions this piece will raise for Korea University students and how it will influence them.” She added, “I hope the work does not remain merely an object to be viewed, but becomes something students can naturally approach, touch, and engage with. Through this process, I hope art can serve as a catalyst for everyday questioning and reflection.” It has recently come to light that RM of BTS owns a work from Oum Jeongsoon’s Elephant Without Trunk series, further enhancing the symbolic significance of the piece. According to Maeil Business Newspaper, RM purchased a small ceramic Elephant Without Trunk at Kiaf Seoul last September, and another work from the series has been installed at Hyundai Motor Hall of Korea University Business School. His choice underscores how the philosophical message and formal strength of the work resonate at the intersection of popular culture and contemporary art. The Elephant Without Trunk K installed on the Business School campus also gains added significance within this context, serving as a symbolic presence that connects art and business, as well as inquiry and reflection. Through the establishment of the ‘3C Trading Zone’ and the installation of Elephant Without Trunk K, Korea University Business School is shaping a new educational model for the future built upon its 120-year tradition. This space, where art and business intersect, is expected to become a starting point for students’ thinking—one that leads to questioning, collaboration, and the creation of social value.

2026.04.09국제실

Bringing New Energy to the Business School… Three New Faculty Members Join Korea University Business School In the first semester of the 2026 academic year, three new faculty members have joined Korea University Business School. With diverse specializations in accounting, finance, and global business, they are contributing to the expansion of business studies through their research and teaching. Korea University Business School has welcomed three new faculty members this semester: Professor Jae-Young Kim (accounting), Professor Ji Yeol (Jimmy) Oh (finance), and Professor Hee-Chan Song (global business). Although they have different research areas and approaches, they share a common goal of advancing business education that bridges theory and practice. (From left) Professor Jae-Young Kim, Professor Ji Yeol Jimmy Oh, Professor Hee-Chan Song Professor Jae-Young Kim views accounting as the “language of business,” emphasizing the ability to interpret a company’s condition and decision-making through numbers and financial statements. Drawing on extensive teaching experience, she aims to create a learning environment shaped collaboratively by both instructor and students, focusing on helping students understand accounting in a more intuitive and engaging way. Professor Ji Yeol Jimmy Oh views financial markets not merely as price fluctuations, but as systems shaped by underlying capital providers and market structures. By analyzing investor behavior and capital flows, he provides a more comprehensive understanding of financial markets. Professor Hee-Chan Song explores new directions in business by focusing on human desire and meaning. His research, which integrates Buddhism and organizational studies, goes beyond traditional performance-centered approaches to examine both individual reflection and organizational relationships. This is regarded as an effort to revisit the fundamental questions that business studies should address. The addition of these three new faculty members reflects the direction of education and research at Korea University Business School. Their practical approaches to education, structural understanding of financial markets, and reflective perspectives on individuals and organizations represent distinct yet interconnected efforts to expand the scope of business studies. A representative of the Business School stated, “The addition of faculty members with diverse research areas and educational philosophies will deepen academic excellence while providing students with richer learning experiences,” adding, “We will continue to expand the possibilities of business studies going forward.” Related Interview Articles “Accounting is the Language of Business” — Professor Jae-Young Kim on Reading the Meaning Behind Numbers “Look Beneath the Surface of Business Administration” Professor Hee-Chan Song, Questioning the Essence of Business Through Desire and Reflection “Understanding the Capital Providers Behind the Market” Professor Ji Yeol Jimmy Oh’s Research and Perspective on Financial Markets

2026.04.09국제실

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Korea University Business School to Host ‘CEMS Annual Events 2026 in Korea’ — First Ever in Asia Korea University Business School will host ‘CEMS Annual Events 2026’, the largest annual gathering of the global alliance in management education, CEMS, in Seoul, South Korea. This event is particularly significant as it marks the first time the Annual Events will be held in Asia in CEMS history. The event will take place over four days, from November 25 to 28, bringing together representatives and alumni from CEMS member schools worldwide. As a flagship event hosted on a rotating basis by member schools each year, the Annual Events serve as a key platform for discussing the future of global business education, strengthening collaboration, and strengthening the CEMS community. During the event period, from November 25 to 27, various committee meetings and operational discussions involving representatives from member schools will be held at Korea University Business School, along with official networking dinners. On November 27, a pre-graduation party for graduating students will take place, followed by the CEMS MIM (Master’s in International Management) graduation ceremony on November 28. Beyond logistical preparations, Korea University Business School has gone further by developing symbolic content that reflects both Korean values and the philosophy of CEMS. One of the key outcomes of this effort is the official logo for the Annual Events. The logo is designed to capture both the nature of the event and the identity of its host location by incorporating elements that blend traditional and modern aspects of Korea. The central motif of the logo, the Eosahwa—a traditional flower awarded to those who passed the state examination during the Joseon Dynasty—symbolically represents graduation and celebrates the achievements of outstanding graduates. The roofline of a traditional Korean palace symbolizes graduates stepping into society and taking on meaningful roles. The Taegeuk symbol, inspired by the Korean national flag, represents harmony and balance—core virtues expected of future leaders—while further reinforcing Korean identity throughout the design. At the base of the logo, traditional cultural heritage elements such as Bangasayusang, Seokgatap, and Bosingak are integrated with modern Seoul landmarks including Namsan Tower, the 63 Building, and the Han River. This juxtaposition illustrates the coexistence of tradition and modernity in Korea. At the center, Korea University is depicted as a bridge connecting the past and the present, highlighting the pivotal role of education in driving societal change and progress. The background incorporates text from the preface to the Hunminjeongeum, reflecting the original purpose of Hangul—to enable accessible learning and communication for all—while also emphasizing the importance of social responsibility and action among graduates. Korea University Business School has also created an official promotional video for the Annual Events. The video features a butterfly symbolizing the 33 member schools, traveling across various locations in Korea over the course of a day, tracing the daily lives of graduates while simultaneously depicting Korea’s transformation from past to present. The video begins with scenes of traditional temples, serene natural landscapes, and tea culture, before moving along fortress walls to the Korea University campus, illustrating how tradition and modernity are connected through education. The narrative then continues through spaces that showcase Korean cultural identity—such as traditional markets, hanbok experiences, and Gyeongbokgung Palace—before expanding into modern cityscapes, including Namsan Tower, urban environments, and contemporary lifestyle hubs such as Seongsu and Gangnam. As the video progresses, the number of graduates on screen gradually increases, illustrating growing interaction and connection. This reflects the formation of a unified global network of CEMS members in Korea. This sense of collective engagement is further brought to life through Korea University’s cheering culture and K-pop performances. In the final scene, butterflies representing the 33 member schools rise into the sky and spread out like stars, symbolizing a shared moment of celebration and the bright future that lies ahead. The video was created using a combination of AI-generated imagery and live-action footage, offering an experimental and innovative approach to portraying Korea’s diverse landscapes and the CEMS message. ▶ CEMS Annual Events 2026 Korea [Watch Official Video] ◀ Dean Eonsoo Kim of Korea University Business School stated, “It is a great honor to host the 2026 CEMS Annual Events in Korea. It is especially meaningful that Korea University Business School will be the first institution in Asia to host this event.” He added, “Today, Korea is actively engaging with the world through K-pop, cultural arts, and innovative industries. We hope this event will provide an opportunity to showcase Korea’s culture and education, as well as the creative and artistic appeal of our campus.” Meanwhile, approximately 1,000 alumni and representatives attended the 2025 CEMS Annual Events held in Brazil, and the 2026 event in Korea is also expected to attract a large global audience. Hosting the event in Korea is expected to reaffirm Korea University Business School’s central role within the global network, while also serving as a turning point for expanding CEMS geographically and culturally as its first host institution in Asia. More details can be found on the official CEMS Annual Events website (https://annualevents.cems.org/).

2026.04.09국제실