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Business Analytics Major ‘BA_IDEA’ Team Wins the President’s Award from the KFTC Institute

Business Analytics Major ‘BA_IDEA’ Team Wins the President’s Award from the Korea Financial Telecommunications & Clearings Institute at the 2025 FSC D-Testbed      The Financial Services Commission (FSC) and the Fintech Center Korea, in collaboration with the Financial Supervisory Service, the Korea Financial Telecommunications & Clearings Institute (KFTC), the Financial Security Institute, and the Korea Credit Information Services, held the “2025 D-Testbed Outstanding Participant Awards Ceremony and On-site Roundtable” on December 23. The event was held to recognize six teams that achieved outstanding results through their participation in the D-Testbed program over the past year, and to gather feedback and suggestions from participating teams to help inform the future operation of the program.    The D-Testbed is a support program that provides financial and non-financial data and analytical environments to enable fintech startups and prospective entrepreneurs to validate innovative ideas prior to full-scale commercialization. In 2025, a total of 40 teams participated in the program across the first and second halves of the year. In addition, an “AI Specialized Track” was newly introduced in 2025 to support the development and advancement of artificial intelligence by providing high-performance computing resources (GPUs). A total of 10 teams participated in this track, undertaking proof-of-concept projects on highly complex tasks such as the development of MyData-based AI agents and the advancement of AI-based financial fraud detection.    Beginning in 2025, institutional and technical frameworks were established to allow participating teams to bring portions of their own data into the testbed environment for testing and validation. As a result, teams developing alternative credit scoring models were able to combine their proprietary data with data provided by the D-Testbed to conduct more comprehensive validation, thereby expanding the scope of data utilization. Through this approach, participating teams successfully enhanced the accuracy of their alternative credit scoring models.      In this context, the BA_IDEA team—comprising Kim Jong-hwan, Jung Hye-yoon, and Lee Dong-hoon from the 6th cohort of the Business Analytics (BA) major at Korea University Business School, under the supervision of Professor Baeho Kim—won the KFTC President’s Award (Excellence) for developing a “Personalized Loan Demand Forecasting Model.” Outstanding teams were selected based on a comprehensive evaluation of criteria including task feasibility, effectiveness of results, consumer benefits, and level of detail. A total of six teams were selected, and awards including the FSC Chairman’s Award were presented.   The BA_IDEA team developed a multi-horizon loan demand forecasting model by progressively accumulating learning periods and distinguishing forecasting horizons from short-term to long-term. Through this approach, the team demonstrated that both model performance and the influence of individual variables varied depending on the forecasting horizon. In addition, the team constructed an extended model incorporating alternative data such as telecommunications usage and card spending and behavioral data, statistically verified improvements in predictive power, and estimated the expected economic effects from a marketing perspective. The team stated that they participated in the D-Testbed to test data-driven financial models in a real-world environment, building on research questions that originated from a course taught by Professor Baeho Kim.      Team leader Kim Jong-hwan commented, “Thanks to the invaluable guidance of Professor Baeho Kim and the close collaboration among our team members, we were able to achieve meaningful results.” He added, “The Business Analytics program at Korea University Business School enables students to develop quickly under the guidance of outstanding faculty, and provides access to diverse opportunities through its strong peer and alumni network. I hope many will take interest in and consider participating in the program.”    The organizers noted that the participating teams clearly demonstrated how advanced AI technologies, such as unstructured data analysis and machine learning, can be applied in real-world financial settings. For example, proof-of-concept projects included the detection of delinquent borrowers using network (graph) analysis, as well as the identification of potential voice phishing risks by combining transaction patterns with demographic data.    During the on-site roundtable following the awards ceremony, participating teams shared their experiences from the testing process and offered various suggestions for the further development of the program. The teams remarked, “Access to high-quality data that would be difficult for small and medium-sized startups to obtain independently was extremely helpful,” and expressed hope that the scope of data provision and infrastructure support, including cloud services and GPUs, would be further expanded. 

2025.12.29국제실

Solidarity and Giving Across Generations…KUBS Alumni Night Celebrates 120 Years of Legacy

Solidarity and Giving Across Generations… Korea University Business School Alumni Night Celebrates 120 Years of Legacy    Korea University Business School maintains active engagement and networking through its alumni association, composed primarily of graduates. The “43rd Alumni Night,” a signature event celebrating this spirit of connection, was held on Thursday, December 4, at the Grand Ballroom on the fifth floor of the Grand InterContinental Seoul Parnas. This year’s event was particularly meaningful as it took place during the 120th anniversary of the Business School’s founding, bringing together intergenerational exchange and philanthropic engagement. The evening began with a cocktail reception, followed by a pre-opening performance, an opening declaration and ceremonial entrance of the flags, the introduction of distinguished guests, greetings and congratulatory remarks by alumni association leaders, academic reports, scholarship presentations and award ceremonies, a toast and dinner, and celebratory performances. A large number of alumni, university officials, and current students attended, filling the venue.      Opening and Introduction of Distinguished Guests  The opening ceremony was hosted by alumni Jong-wook Ahn (Business ’89) and Ina Jung (Home Economics Education ’08). The Korean national flag, the Business School flag, and the Alumni Association flag were carried in by alumni Seung-hyun Shin, Kyung-tae Kim, and Kyung-sun Han from the Class of 1998. Notably, Kyung-sun Han carried the Alumni Association flag as the female alumni representative, adding special significance to the moment. This was followed by the national anthem and the introduction of distinguished guests. Applause filled the hall as the names of symbolic figures, including the oldest alumnus, were announced.     Greetings and Congratulatory Remarks  In his welcoming remarks, Dong-Seop Lee, President of the Business School Alumni Association, expressed his gratitude, saying, “Thanks to the participation of many alumni from across generations in the various events organized by the Alumni Association this year, we were able to continue fostering opportunities for communication and exchange.” He added, “I hope today’s gathering will be a meaningful occasion for all alumni.”    In the congratulatory remarks that followed, Myung-Ho Seung, President of the Korea University Alumni Association, said, “Since its first event in 1982, Alumni Night has served as a forum for sharing the traditions and pride of the Business School,” adding that “the experiences and achievements of senior alumni have also become a benchmark for younger generations.”    In a video message, Korea University President Dong-One Kim stated, “As we celebrate the University’s 120th anniversary, we have been carrying out commemorative initiatives across education, research, and infrastructure,” and expressed his hope that “the Business School will continue to play a vital role as a central pillar of the University in the years ahead.”      Presentation of the Business School’s Achievements and Vision  Dean Eonsoo Kim shared the Business School’s major achievements and outlined its future vision. He highlighted a range of accomplishments, including ranking first nationwide in the number of successful Certified Public Accountant (CPA) examinees and maintaining the highest number for ten consecutive years; achieving an average global ranking in the top 40 across major fields in the QS World University Rankings; ranking 4th globally in the QS Master’s in Management (CEMS MIM) program; and placing 61st worldwide in the Financial Times Executive MBA rankings. He also reported the continued maintenance of AACSB and EQUIS accreditations, sustained membership in CEMS, and a cumulative enterprise value of KRW 274.5 billion generated by companies housed in the Startup Research Institute.    This was followed by an overview of the faculty profile and an introduction of newly appointed faculty members for the 2025 academic year, along with a detailed report on scholarships established through alumni donations and their disbursement. The presentation also covered internationalization outcomes, including exchange student programs, and concluded with an introduction to the KUBS 120 MARCH campaign and guidance on participation in giving initiatives.    Dean Kim stated, “Building on our current QS global ranking in the top 40, we aim to reach the global top 30 by 2030,” adding that “we will pursue further growth centered on the 3C and 4Tech strategies.” He continued, “Your participation plays a vital role in nurturing outstanding management talent and in laying a strong foundation for national and social development,” and called for active engagement.      Alumnus of the Year and Special Awards  The Alumnus of the Year Awards were presented to Yong-hoon Lee, Chief Executive Officer of InTimes Inc. (Business ’84); Hyung-geun Bae, President and Chief Executive Officer of Hyundai Motor Securities (Business ’84); and Ji-young Choi, Director-General for International Economic Affairs at the Ministry of Economy and Finance (Business ’89). Each recipient was recognized for outstanding achievements in global education, corporate finance and ESG management, and international finance, respectively.    In addition, the Class of 1979 Alumni Group received a Special Award in recognition of its contribution to upholding a meaningful tradition between senior and junior alumni by pledging annual scholarship donations of KRW 35 million beginning in 2024, totaling KRW 175 million. This symbolic moment demonstrated Korea University’s long-standing traditions of devotion to one’s alma mater and classmate solidarity, as 46 years of deep friendship among classmates were extended to support current students.    A Special Donation by the Class of ’98 That Illuminated the 120th Anniversary  The collective donation made by the entire Class of 1998 stood out as one of the most symbolic moments of this year’s Alumni Night. A total of 126 classmates took part, raising approximately KRW 79 million, which was formally presented at the event. This initiative was voluntarily carried out by the entire class and was particularly meaningful in that many alumni participated wholeheartedly despite their busy professional lives.    The donation will be used to support scholarships for younger students and to enhance the educational environment of the Business School, with particular emphasis on programs designed to strengthen students’ global competencies. Reflecting on the contribution, the Class of 1998 Alumni Group stated, “We all shared the belief that the learning and friendships we gained at Korea University formed an important foundation in our lives, and we wished to pass those precious experiences on to future generations.” This donation has been recorded as the collective footprint of an entire generation that joined the Business School on its 120-year journey.      At the End of a Night Where Tradition Met the Future  Following the presentation of special awards, the event drew to a close with a celebratory toast, dinner, performances, and the singing of the university anthem. This year’s Alumni Night went beyond a simple social gathering, serving as an occasion for alumni to collectively reflect on the 120-year history of Korea University Business School and to reaffirm its vision for the next 120 years.  Warm solidarity connecting generations, unwavering pride in the alma mater, and wholehearted support for younger generations came together to once again reinforce the stature of the Business School. It is hoped that the warmth and shared commitments of this night will continue to serve as a driving force in further advancing the Business School’s development and strengthening the bonds of its alumni community. 

2025.12.29국제실

The 17th E-MBA Women Alumni Association Makes Its First Group Scholarship Donation to KUBS 120 MARCH

The 17th E-MBA Women Alumni Association Makes Its First-Ever Group Scholarship Donation to KUBS 120 MARCH     On Wednesday, December 3, a “KUBS 120 MARCH” donation ceremony was held at the Dean’s Office of Korea University Business School. The donation was made through the collective efforts of members of the 17th Executive MBA (E-MBA) Women’s Alumni Association, who presented a KRW 10 million scholarship contribution to the Business School. The ceremony was attended by Kim Jung-hee, President of the 17th E-MBA Women’s Alumni Association, Choi Shin-hye, Vice President, and Lee Jung-ah, a regular member alumnus, who represented the donors. The funds were raised through a bazaar organized for the first time by E-MBA women alumni, and the donation was recorded as the first group contribution to the KUBS 120 MARCH campaign.   The bazaar that marked the beginning of the fundraising effort was organized around alumni donating personal belongings and collecting proceeds from their sale. The initiative began when Kim Jung-hee, President of the 17th E-MBA Women’s Alumni Association, contributed personal items she had kept at home, encouraging other alumni to join voluntarily. At the event, even small contributions—such as KRW 10,000 or KRW 20,000—were pooled together and ultimately formed the final donation.       Alumni members discussed various possibilities for how to use the bazaar proceeds. After considering several alternatives—including donations with social significance, such as support for wildfire-affected areas—they ultimately agreed that contributing to the development of the MBA program and the Business School they belong to was the most appropriate direction.   The decision was driven by concerns about students’ academic circumstances. A representative of the E-MBA Women’s Alumni Association explained, “We understand that many students at the Business School continue their studies while working part-time due to financial constraints,” adding, “In seeking a form of donation that could provide more practical support, we decided to contribute to the KUBS 120 MARCH scholarship.”     At the appreciation plaque presentation ceremony, Eonsoo Kim, Dean of Korea University Business School, presented a certificate of donation and a plaque of appreciation to the 17th E-MBA Women’s Alumni Association. Dean Kim remarked, “We are deeply grateful for the warm support you have shown for the ‘KUBS 120 MARCH’ campaign, launched in celebration of the School’s 120th anniversary,” adding, “The donation will be used with great care as a scholarship to support our students’ futures.” Associate Dean Hyun Seung Na of the Business School also attended the ceremony to express his appreciation.   Members of the 17th E-MBA Women’s Alumni Association shared their hope that this donation would help strengthen their connection with future generations of students. The Business School expressed its expectation that, as the first group contribution to the KUBS 120 MARCH campaign, this case will serve as a catalyst for broader awareness of and participation in the campaign.   

2025.12.18국제실

KUBS Young Scholars’ Conference Concludes

KUBS Young Scholars’ Conference Concludes,  Expanding Academic Exchange Through Cross-Disciplinary Research Sharing      The 2nd KUBS Young Scholars' Conference 2025 took place on Friday, November 28, at the LG-POSCO Hall. The event, held simultaneously in Ahn Young-Il Hall and Rooms 216 and 217, was organized as part of the BK21 Four - stage Business Administration Education and Research Program and featured both mini conference sessions and roundtable sessions.   In the mini conference sessions, graduate students who had recently presented at major international academic conferences shared their research findings. In the roundtable sessions, participants freely exchanged ideas with fellow attendees over refreshments at tables dedicated to various topics, including research themes, opportunities for interdisciplinary and joint research, job market trends, and graduate school admissions. The event was open to all members of the university, including Korea University graduate students.       The event began with a welcoming address by Professor Woochan Kim, Director of the Business Administration Education and Research Group. He remarked, “Academic achievements are refined through the advice and cooperation of many people,” adding, “I hope today serves as a meaningful step in strengthening each of your research endeavors”   In the mini conference sessions, attendees chose presentations of interest based on the pre-published program and moved freely between rooms. Each presentation included a 10-minute talk followed by a 5-minute Q&A.    As research from various disciplines was presented, participants were exposed to a broad range of academic perspectives. This year’s conference featured 19 graduate students presenting on 20 topics. With a wide array of majors and themes represented, participants could engage selectively in sessions aligned with their interests and explore diverse research areas. Many students commented that the ability to tailor their experience made the program feel as rich and intensive as that of an international academic conference.      Presentation Titles and Speakers  △ Heo, Yerim — “Betting Big, Backed by Hedging: How Subsidiary Networks Reshape CEO Risk Perceptions in CBA”  △ ZHANG, YEXUAN — “Third-Party ESG Ratings and the Green Innovation Dilemma: The Moderating Role of Executive Green Awareness”  △ JAWARA FAKULIE ALFRED — “The Impact of Managerial Ties on the Relationship Between Institutional Voids and Firm Performance”  △ Kim, Yerim — “Market Maker Short Selling: A Necessary Evil?”  △ Park, Jungwoo — “Understanding the Concepts of Proactive Quality Management and Its Profitability: The Event Study Method”  △ HONG, TONGTONG — “Foreign Exchange Reserves and Corporate Leverage: A Credit Risk Spillover Channel”  △ Lee, Juhyun — “Does NAS Affect CAM Quality? – Evidence from Korea”  △ ZHOU, YUNXIAO — “Beyond Tier-1: How MNCs Shape Indirect Suppliers’ Sustainability via Institutional Pressures”  △ Jang, Jongik — “Is CSR Always a Buffer? Reinterpreting Its Role under Political Uncertainty: Evidence from a Natural Experiment in South Korea”; “Navigating Climate Regulatory Diversity: How MNEs Learn from Cumulative Experience”  △ Lee, Seungjun — “Multi-Period Stochastic Programming for Location-Inventory Decisions in Closed-Loop Supply Chains”  △ Jeon, Injae — “When Elephants Fight: How Nonmarket Strategy Helps Third-Country MNEs Cope with Geopolitical Rivalry”  △ Sun, Jongin — “What Sets Resilient Firms Apart in Times of Global Disruption: Lessons from the COVID-19 Pandemic”  △ Song, Minki — “From Attention to Advantage: The Market Spillovers of Live Streaming Commerce in Digital Retail Ecosystems”  △ JIN, XUANTING — “Beyond Mere Distance: How Intra- and Inter-Brand Proximity Shape Omnichannel Performance”  △ Son, Bongjin — “Impact of Financial APIs on the Trade Outcome of Foreign Investors”  △ Eum, Sangwon — “A Conjoint Analysis Model with Attribute Groups: Focused on Music Streaming Services”  △ CHEN, MENGTING — “Consumers’ Privacy Awareness and Trust: Impacts on Regional Courier Services”  △ Oh, Jaeyoung — “How the Association Between Pet and Self-Construal Shapes Marketing Effectiveness and Consumer Mindsets”  △ SARI DOROTTYA — “Coordination of Confusion?: An Examination of Boundary Objects and Semantic Drift on ‘Agility’”        A selection of the presentations is introduced below  In Ahn Young-Il Hall, Heo Yerim delivered the first presentation.  A doctoral student in Global Business, Heo introduced her study, “Betting Big, Backed by Hedging: How Subsidiary Networks Reshape CEO Risk Perception in Cross Border Acquisition,” which she previously presented at the Strategic Management Society Annual Conference 2025.    Her research examines how CEOs’ personal risk perceptions influence decisions regarding cross-border acquisitions (CBA), and how the structure of a firm’s subsidiary network moderates this relationship. She categorizes subsidiary networks into “breadth,” referring to geographic dispersion across countries, and “depth,” indicating concentration in specific countries, and develops hypotheses based on these distinctions. The empirical analysis shows that greater perceived CEO risk leads to reduced CBA investment. Moreover, network breadth mitigates this negative effect, whereas network depth amplifies it.    Jang Jongik, also a doctoral student in Global Business, introduced his research, “Is CSR Always a Buffer? Reinterpreting Its Role under Political Uncertainty: Evidence from a Natural Experiment in South Korea,” which he presented at the Strategic Management Society Annual Conference 2025. He explained how he developed his research idea on the relationship among Corporate Social Responsibility (CSR), political crises, and firm value. Building on prior studies examining the “CSR–political crisis–firm value” relationship, he employed South Korea’s presidential declaration of martial law as a natural experiment to test the “insurance effect” of CSR. The findings showed that firms more active in CSR experienced even more negative market reactions following the political crisis. Jang noted that in emerging or state-led economies like South Korea, CSR often serves as a means of cultivating ties with the government rather than responding to civil society, suggesting that its positive effects may not hold under conditions of governmental instability.    Oh Jaeyoung, a doctoral student in Marketing, introduced his study, “How the Association between Pet and Self-Construal Shapes Marketing Effectiveness and Consumer Mindsets,” which he previously presented at the American Marketing Association (AMA) Conference 2025. The study examines the hypothesis that images of dogs and cats activate different types of self-construal, thereby shaping preferences for advertising messages and influencing consumer judgments.   The experimental results showed that participants exposed to dog images preferred interdependent messages, whereas those shown cat images tended to favor independent messages. The study further revealed that even brief exposure to such images can alter consumers’ price perceptions and evaluations.      The presentations proceeded smoothly, with active exchanges of ideas during the Q&A sessions that contributed to further developing each study. Participants shared brief words of encouragement with the presenters, helping maintain a supportive atmosphere. Several presenters noted that the event helped them plan the next steps in their research.    After all presentations had concluded, participants reconvened in Ahn Young Il Hall for the roundtable sessions. Seated at tables organized by research themes, attendees freely exchanged views on research challenges, preparation processes, and personal insights. At the “Sustainability Governance” table, Jang Jongik and Choi Wonjin discussed upcoming conference deadlines and preparation strategies. Choi noted, “The deadline is about a month away, so I was seeking some advice.”    This year’s event provided an important opportunity for researchers from various disciplines to gather and share their research experiences. The Management Education and Research Group plans to continue supporting programs that promote research exchange among graduate students. Through future Young Scholars’ Conference initiatives, the foundation for collaboration among young scholars is expected to grow even further. 

2025.12.10국제실

KUBS, Pioneer of Korean Business Education, Moving Beyond 120 Years into the Future

KUBS, Pioneer of Korean Business Education, Moving Beyond 120 Years into the Future      In 2025, Korea University Business School (KUBS) celebrated the 120th anniversary of its founding. At a time when the very concept of “business administration” was still unfamiliar in Korea, the school planted the earliest seeds of Korean business education and, over the past 120 years, has grown into a pioneering institution that has nurtured leaders across the nation’s corporate, academic, and policy sectors. The 120th anniversary not only commemorates this legacy but also marks an important turning point for redefining the school’s identity and future vision.  In 2021, the Committee on History and Culture was established to shift the school’s development beyond external expansion and toward deeper academic and cultural enrichment. The committee has since carried out various projects to strengthen KUBS’s historical, cultural, and artistic identity, and to enhance members’ sense of pride. Its first initiative was the planting of plum trees, pagoda trees, and Korean pines across the KUBS campus. The plum tree—bearing blossoms that symbolize Bosung College, the predecessor of Korea University—the pagoda tree that once stood on the site of the early school buildings, and the Korean pine, now the university’s official tree, were planted to infuse the campus with its historical roots. This has created a symbolic landscape that evokes the Korea University spirit for members while allowing visitors to experience the heritage of KUBS in a natural and meaningful way.  In 2022, artist Lee Ufan’s work Relatum–The Location was installed in front of the Business School building. Aimed at adding an emotional dimension to Korea University’s traditional image—defined by intellect and a bold, spirited character—the piece, which invites contemplation through its restrained aesthetic, visually expresses KUBS’s identity as a “campus of reflection.”  Published in the same year, 120-Year History of KUBS Through Oral Testimonies holds particular significance as it transforms major events and experiences—once preserved only through oral tradition—into an accurate written record based on vivid accounts from senior faculty, enabling future generations to revisit the school’s history. Building on this foundation, Korea University Business School: 120 Years and Beyond was released in May 2025, followed by Professor Cho Young-hun’s The Path of Business Administration: A Civilization-Historical Reflection on 120 Years of Korea University Business School in September. Together, these publications form a comprehensive collection of the school’s key historical records, systematically organizing 120 years of intellectual legacy.  At the 120th anniversary ceremony held on May 23, 2025, KU President Dong-One Kim stated in his congratulatory address, “The 120 years of the Business School represent the very history of the growth and innovation of Korean business education.” Dean Eonsoo Kim then presented the school’s vision, “Spearheading Next Intelligence,” outlining the future direction of business studies through the convergence of human and artificial intelligence and the integration of scholarship and technology. Emphasizing the philosophy of 3C and 4Tech, he announced plans for establishing a “Trading Zone”—an open platform where students, corporations, and startups can share knowledge and engage in experimentation. The highlight of the ceremony was an intergenerational message exchange. Alumnus Jae-bong Seo (Class of 1965) presented a letter of hope to a freshman, while Hyun-ho Lee (Class of 2025) wrote a message addressed to a student entering in 2085—creating a symbolic moment that connected the spirit of the past 120 years with the future. The letters were sealed in a time capsule along with that day’s issue of the Business School Newspaper and stored in the History Center of the Hyundai Motor Business Hall, to be opened in 2085.  In August, students envisioned society and the business world 60 years into the future through the “KUBS Imagination Contest,” and their ideas later served as key discussion material for the September forum. In September, a public talk titled “Mapping the Future: Business Society in 60 Years” was held, along with the student-led festival “Hosang Daedong Festival: PANTHERA.” At the forum, students’ visions of the future intersected with expert insights, generating diverse perspectives on what the business environment may look like six decades from now. The public talk also explored the central question: “What role should business administration play in future society?” Meanwhile, the festival PANTHERA—a combination of the traditional name Hosangje and Panthera tigris, the scientific name of the tiger symbolizing Korea University—presented a new form of community celebration where tradition and innovation coexisted.  The year’s journey was not merely a reflection on the past, but a pledge toward the next 120 years. Upholding its core values amid an era of change and pioneering new paths in business scholarship that serve people and society—this is the promise KUBS makes for the next century, built upon the foundation of its 120-year legacy. The final chapter of the 120th-anniversary initiatives culminates in the “KUBS 120 MARCH” fundraising campaign, dedicated to cultivating the next generation of business leaders. 

2025.12.08국제실

“KUBS 120 MARCH” — Fundraising Campaign for the Next 120 Years

“KUBS 120 MARCH” — Fundraising Campaign for the Next 120 Years   ▲ Photo = A virtual rendering of the Digital Brick installation plan  The generous support of all participants will be displayed on the large LED screen in the lobby of the LG-POSCO Hall. Your name will be preserved as a “Digital Brick” that illuminates the future of the Business School, leaving a lasting legacy that will help shape the next 120 years. We warmly invite you to join us in building the future of the Business School together.    As it continues its 120-year tradition, the Business School has taken a major step toward innovating future business education. Guided by its ‘3C (Curiosity, Collaboration, Contribution)’ and ‘4Tech (AI, Semiconductors, Energy, Robotics)’ strategies, the school has set forth mid- to long-term goals of becoming a global Top 30 business school by 2030 and a Top 20 business school by 2040.    The core driving force for achieving these goals is the “KUBS 120 MARCH” fundraising campaign. Created to build on the Business School’s 120-year history and tradition as the foundation for the next 120 years of growth, the campaign is composed of major initiatives that advance innovation across education, research, and student support.    Six Key Investment Areas of KUBS  The funds raised through the campaign will be strategically invested in the following six areas to strengthen the Business School’s future competitiveness:  Strengthening Technology-Integrated Business Education Programs  Expanding Student Scholarship Support  Recruiting and Retaining World-Class Faculty  Establishing the 3C Trading Zone  Creating an Art & Culture Room  Developing an AI-Based Educational Administration System  Each of these areas aligns closely with the Business School’s mid- to long-term strategy and is considered essential for building sustained global competitiveness.    Even Small Contributions Can Shape KUBS’s Future  Dean Eonsoo Kim remarked, “The tradition KUBS has built over the past 120 years is the result of the participation and contributions of countless individuals,” emphasizing that “now is the time for us to design the next 120 years of KUBS.”  He continued, “The KUBS 120 MARCH campaign is not simply a fundraising initiative, but the most meaningful way to help build the future education and research environment for the next generation.”  He added, “Although KUBS may not be able to offer donors immediate, direct benefits, it will cultivate outstanding business leaders who form the very foundation of society and, in turn, benefit many people indirectly. Through this process, we aim to elevate the name of KUBS and return that value to our supporters in the form of pride.”      The Value of Contribution Preserved as a Digital Brick  In particular, the names of donors who participate in the KUBS 120 MARCH campaign will be displayed as Digital Bricks, the Business School’s new donor recognition system.  This system is implemented through a large LED wall installed in the lobby of the LG-POSCO Hall, creating a symbolic space where the names of donors who carry forward KUBS’s 120-year legacy come together to form a growing digital wall of appreciation.      Make Your Donation Instantly with a QR Code  The Business School has designed the donation process to be as simple and accessible as possible so that every member of the community can participate with ease.  Just follow three quick steps:   - Scan the campaign QR code.   - Enter your pledge amount and provide the required information.   - Complete your donation via credit card or bank transfer.  The process takes only three minutes—but its impact lasts far longer. Each donor plays a meaningful role in illuminating the future of the Business School.  In addition to the mobile QR option, participants can also submit a photo of a paper pledge form via text message or transfer funds directly to the designated account, offering multiple convenient ways to take part.      A Future Built Together by the Entire KUBS Community  To prepare for the next 120 years, the Business School looks forward to the participation of all members of its community—including students, alumni, corporations, and parents. The KUBS 120 MARCH campaign is not a one-time fundraising effort, but a shared commitment and a long-term investment in the future, designed to build a stronger environment for education, research, and innovation for the next generation of Korea University Business School.      ▶ Support the KUBS 120 MARCH Campaign (Click)   

2025.12.08국제실