At the 119th Commencement Ceremony of Korea University Business School, the President’s Award was presented to Jisoo Jeong (Korea MBA) and Juhyun Park (Undergraduate), while the Dean’s Award was awarded to Soontaek Jeon (Korea MBA), Kyungcheon Choi (Executive MBA), and Subin Chae (Finance MBA). We present the stories of these outstanding individuals who achieved the highest distinction in their respective programs.       | Undergraduate President’s Award Recipient  Valedictory Address by Juhyun Park (Business Administration, Class of 2023)    Hello, my name is Juhyun Park from the Business Administration Class of 2023, and I am honored to deliver this valedictory address.  First, on behalf of all graduating students, I would like to express my sincere gratitude to the Dean, professors, parents, seniors and juniors, and distinguished guests who have joined us today to celebrate this occasion.    When I first entered the university, I vividly remember the campus just after a graduation ceremony held by our seniors. Perhaps because that memory closely resembles today, it feels especially meaningful to now stand here as one of the graduates on this beautifully prepared campus. Beginning my university life at the threshold of spring and graduating with the arrival of another spring breeze feels like a poetic symmetry of beginnings and farewells.    From the passionate joint cheering event at Hwajeong Gymnasium, to eating jajangmyeon at the Central Plaza on April Fools’ Day, and to the unforgettable moments of the Daedong Festival and Ipselenti, the crimson spirit of Korea University has gradually and deeply taken root in our hearts.    I would like to share a line from our cheering song, “Ode to Youth”:  “Ah, beautiful love—become romance. Shoulder to shoulder, our united youth shines.”    One of the reasons I truly love Korea University is that we see one another not as competitors to overcome, but as companions who move forward together. Now, I believe it is time to carry this spirit of unity into the wider world.    As time passes, the physical hardships we endured may fade, but the emotions and warmth of those moments remain. Wherever life takes you, I hope you will continue forward while remembering the carefree joy of your undergraduate days.    To be honest, the word “graduation” once felt daunting to me. However, the word “farewell” carries not only a sense of parting, but also a wish for well-being and peace. Just as every moment we spent here has shaped who we are today, I hope our memories of Korea University will remain with us as warm and cherished ones.    Finally, I would like to sincerely thank my professors, seniors and juniors, dear classmates, and my family who have always supported me. And to all my fellow graduates—congratulations. I wish you all the very best.    Thank you.      | Korea MBA President’s Award Recipient  Graduation Reflection by Jisoo Jeong    Hello, I am Jisoo Jeong, and I am deeply honored to receive the President’s Award upon completing the Korea MBA program.    Although I did not begin this journey with the goal of receiving this award, I am truly grateful to be able to conclude these two years in such a meaningful way. Balancing work and study was by no means easy. There were moments of physical exhaustion and times when the demands felt overwhelming. Yet, I made a conscious effort not to lose sight of the passion and aspirations I had when I first applied. Looking back, I believe that the consistency of those efforts has led to this meaningful outcome. Above all, I would like to applaud all my fellow classmates who have persevered and given their best in their respective roles.    When I reflect on my time here, what stands out most is the people. Even amid busy professional lives, we engaged in passionate discussions and shared our thoughts and experiences. These moments will remain with me for a long time. Spending many years in one field can naturally limit one’s perspective, but the peers I met in the Korea MBA broadened and deepened my view of the world. Conversations with individuals from diverse backgrounds and experiences were always opportunities for learning, both inside and outside the classroom. Along the way, I also met many inspiring individuals who made me think, “I hope to become someone like that.” More than any extraordinary moment, it is the simple conversations and shared laughter before and after class that I will cherish most.    The most valuable takeaway from this program was not merely an expansion of knowledge. More than anything, it was the opportunity to better understand myself. During my undergraduate years, I did not fully understand what I enjoyed or what my strengths were. However, through the Korea MBA program, I came to see more clearly what kinds of work interest me and in what situations I feel both joy and a sense of accomplishment. Through team projects and various activities, I was able to better recognize the roles I can play and the strengths I can contribute. At the same time, interactions with peers who hold different perspectives helped me develop a more flexible and broader view of the world.    To those who will follow, I would like to encourage you not to give up too easily on the experiences that can only be found in school. Balancing work and study will inevitably bring challenging moments, but in those times, I hope you will revisit the motivation that first led you to apply. Two years may seem long, but they pass more quickly than you expect. I hope you will allow yourselves to be a little more ambitious—to learn, to connect, and to fully embrace student life. I believe that this time will come to hold far greater meaning than you might anticipate.    The past two years have been a time in which I was able to grow by learning new things and gaining diverse experiences. Now, as I return to my daily life, I hope to carry forward the strengths I discovered here and apply them meaningfully in my professional work, continuing to grow further. Above all, I feel deeply grateful to have built meaningful relationships—connections through which we can share memories, stay in touch, and reconnect at any time, even if we may not meet as often as we do now. Continuing to cherish and sustain these relationships is another goal I hope to carry with me after graduation.      | Korea MBA Dean’s Award Recipient  Graduation Reflection by Soontaek Jeon    I remember the day we first met.  It was a damp winter day—hazy, cold, and filled with a sense of unfamiliarity.  I also remember the last day.  Despite the bitter cold of that winter, it was a warm and clear day, and we exchanged our final greetings and congratulations.    Two years passed more quickly than I expected. Some of us came here in pursuit of a new degree, others to seek business opportunities, and still others simply to learn. Along the way, we met many people and gained countless experiences. For many of us, this was a time to build new relationships—and through them, to discover new opportunities, insights, and growth.    The most meaningful realization I had during these two years was this:  the world is far wider than I had imagined, and there are many more things I can do, learn, and aspire to. I came to understand that I do not need to remain confined within my own familiar environment or be defined solely by my industry or existing relationships.    Many who pursue an MBA have already achieved a certain level of success in their respective fields. Yet even then, it is easy to become enclosed within one’s own world and surroundings, losing sight of how vast the world truly is—and how many possibilities remain unexplored. Through conversations and relationships with peers from diverse fields and backgrounds, I was reminded of just how expansive and full of opportunity the world is. Even if I return to my daily life, this experience has allowed me to continue seeing beyond the boundaries of my original world. For that alone, I feel truly grateful.    To those who will follow, I would like to share one piece of advice:  meet as many people as you can, with an open mind. Listen, and engage in meaningful conversations.  A space where professionals gather without a specific agenda—simply to share thoughts, exchange ideas, and inspire one another—is incredibly rare. You have been given that opportunity. I hope you fully embrace it and make the most of your time here. And above all, I hope you leave with your own meaningful realizations.      | Executive MBA Dean’s Award Recipient  Graduation Reflection by Kyungcheon Choi    Hello, I am Kyungcheon Choi, and I am honored to receive the Dean’s Award upon completing the Executive MBA program at Korea University.    “The entrepreneurial spirit of a startup met the intellectual rigor of Anam—bringing management to its full realization.”    Two years ago, as I walked up the hill of Anam, I made a commitment to reinterpret the management theories I learned in the classroom and apply them directly to the realities of the startup world. The academic insights of my professors, combined with the practical expertise of fellow students across diverse industries, became a critical foundation for building a management system optimized for startups. My efforts to translate daily learning into tangible outcomes ultimately led to graduating at the top of my class with straight A+ grades. I believe this recognition goes beyond a personal achievement—it reflects how the teachings of Korea University’s Executive MBA can be effectively applied in real-world business settings.    One of the most memorable experiences during my time in the program was the global management program at Yale University. Through lectures by world-renowned scholars, I was able to broaden my perspective on global business and envision greater possibilities as a business leader. What made this experience especially meaningful was sharing it with my family. Conversations and moments of connection with my spouse and children allowed my learning to extend beyond knowledge into deeper insight about life. That time remains one of the strongest foundations of my personal growth.    The most valuable asset I gained from this program was the network and relationships that extended beyond the classroom. Serving as Vice President of the student council, I helped create opportunities for meaningful exchange, and through business clubs and CEO gatherings, we shared our experiences and challenges. The collective intelligence formed by leaders from diverse industries was itself a powerful asset that significantly broadened my perspective. In particular, forming a band and performing on stage was a memorable experience that allowed me to truly experience the essence of management—empathy and harmony.    To those who will follow, I encourage you to embrace bold challenges. The Executive MBA at Korea University offers limitless potential, but turning that potential into real outcomes ultimately depends on your willingness to take initiative. Do not remain within the comfort of familiarity—challenge yourself to go beyond your limits. Also, remember that success in business is not achieved alone, but together. Within the strong network of peers and alumni lies the potential for even greater possibilities.    Currently, I continue to take on new challenges as the CFO of a physical AI humanoid startup. Drawing on the strategic thinking and financial insight I developed during this program, I successfully led our first institutional investment. Looking ahead, I aim to grow the company into a globally competitive enterprise and ultimately achieve an IPO. In addition, I plan to write a Startup MBA Guidebook to provide a practical roadmap based on real-world experience and learning. I will continue to demonstrate the power that emerges when the intellectual rigor gained in Anam is combined with hands-on experience.      | Finance MBA Dean’s Award Recipient  Graduation Reflection by Subin Chae   Hello, I am Subin Chae, and I am honored to receive the Dean’s Award upon completing the Finance MBA program at Korea University.    I am truly grateful to receive this meaningful recognition in the rigorous academic environment of the Korea University Finance MBA program. Over the past two years, balancing work and study often pushed me to my limits, yet the process itself made me stronger. More than any exceptional talent, I believe it was the accumulation of consistent effort and dedication in every moment that led to this humbling achievement.    One of the most memorable experiences during my studies was conducting an independent research project and preparing for its final presentation. From selecting a topic and gathering data to analyzing it and deriving meaningful insights, every stage required continuous discussion and a significant investment of time. Although it was not an easy process, the dedication of my teammates and the thoughtful guidance of our professor helped us stay on track. While receiving positive feedback at the final presentation was rewarding, what mattered even more was that the process itself became a valuable experience that deepened my academic understanding.    What supported me most throughout the program was my effort to continuously connect practical work experience with the theories learned in class. I sought to interpret challenges I encountered at work through academic frameworks, and in particular, concepts from corporate governance courses helped me understand commercial law reforms and market responses with much greater depth. This theoretical foundation not only strengthened my professional performance but also enabled me to explain tasks more clearly and effectively when mentoring junior colleagues.    To future students, I encourage you to gain the most valuable asset of all during your MBA journey—the people. An MBA is not merely a place to acquire knowledge, but also an opportunity to broaden your perspective through interactions with individuals you would not typically encounter in your professional life. Looking back, the moments of active engagement with others remain more vivid than the time spent focusing solely on studying. While learning can continue individually, the relationships and networks you build here are rare and irreplaceable opportunities.    The greatest asset I gained from the Finance MBA program was an expanded perspective. Through meeting peers from diverse backgrounds, I developed a deeper understanding of different roles and viewpoints—even within the financial industry. The theories I learned in class also enabled me to approach real-world practice with greater breadth and depth. Moving forward, I aspire to grow into a leader who can offer practical solutions grounded in this broadened perspective. I will continue to move forward steadily, striving to one day return as a proud senior and a reliable mentor to future generations.

Korea University Business School Holds Retirement Ceremony for Professors Jongwon Park and Gil S. Bae Celebrating the next chapter of two professors after decades of dedication to research and teaching   Korea University Business School held a retirement ceremony for Professors Jongwon Park and Gil.S Bae, providing an opportunity to reflect on the distinguished careers of two scholars who have long contributed to the school and the academic community. Colleagues and former students expressed their deep gratitude and warm congratulations to the professors, who devoted decades to teaching, research, and mentoring future generations.     The ceremony began with opening remarks by Associate Dean for Academic Affairs Hyunseung Na. This was followed by presentations highlighting the retiring professors’ careers by Professors Song Oh Yoon and G-Song Yoo, area chairs of marketing and accounting, who reflected on the depth and impact of the professors’ contributions to the Business School. Dean Eonsoo Kim then delivered a commemorative address, followed by the presentation of plaques of appreciation, gold medals, and bouquets in recognition of the professors’ long-standing dedication.   At the heart of the event were the retirement remarks delivered by the two professors. While their tones differed, both reflected on their years with a shared sense of gratitude. Their words conveyed sincere appreciation for colleagues with whom they collaborated and engaged in scholarly discussions, students who supported them over the years, and the academic community they were part of.     Professor Jongwon Park described his years at the university as “a great honor and a stroke of luck,” expressing deep affection for the time spent in research and teaching alongside colleagues and students. He added that although he is stepping down from his formal role, his passion for research will continue—reflecting his unwavering commitment to scholarship.     Professor Gil S. Bae calmly reflected on the past 30 years in a composed tone, speaking about finding meaning in one’s work and the importance of relationships. His remark that he realized it was time to move on when time in the classroom began to feel unusually slow carried a quiet yet profound resonance—one that could only come from someone who has devoted many years to a single place.    Following the retirement remarks, a group photo session was held, and during the subsequent dinner and congratulatory speeches, warm wishes were shared for the professors’ future endeavors. After the formal closing, a farewell gathering continued in the hallway of Ahn Young Il Hall, where attendees saw the professors off with a mix of gratitude and bittersweet farewell.        The years built by a generation that has steadfastly held its place become part of an institution’s history. This retirement ceremony was not only a tribute to the academic journeys and educational dedication of the two professors, but also a moment to celebrate and support their new beginnings. Korea University Business School expressed its deep gratitude to the professors, who have long been part of the institution, and wished them continued fulfillment and peace in the years ahead.    The following are the full texts of the retirement speeches delivered by the two professors.     Retirement Speech by Professor Jongwon Park    First of all, I would like to sincerely thank everyone who has taken the time to be here today, despite it being the academic break.    As I prepared this retirement speech, I gave much thought to what I should say. In the process, I was deeply moved by a remark from a senior professor who once said, “It has been a great honor and a stroke of luck to spend my entire career at Korea University.” I stand here today with the very same sentiment.    I joined the Business School in 1992 at the age of 31 and have served here for 33 and a half years. Looking back, I lived a diligent and fulfilling life—and I was truly happy. I was able to conduct research freely and to my heart’s content, and I had the privilege of receiving the Seok-Top Excellence in Teaching Award while teaching courses I was passionate about. I trained many doctoral students and contributed to the development of the Business School through various administrative roles. Above all, I was able to enjoy a deeply rewarding professional life through meaningful interactions and a strong sense of camaraderie with my colleagues.    However, I believe that none of this was due solely to my own abilities, but rather to the exceptional environment provided by Korea University Business School. Simply having had the opportunity to work here—and to retire here—is, in itself, a great honor and a stroke of luck. I would therefore like to take this opportunity to express my sincere gratitude.    First, I would like to thank the many senior professors who guided, supported, and encouraged me over the years. In particular, I would like to express my deepest gratitude to my late mentor, Professor Dong Ki Kim. I also extend my sincere thanks to former Dean Sang Koo Nam and former Dean Hasung Jang.    I am also grateful to my colleagues in the marketing field, with whom I shared challenges and worked through them together—including Professor Song Oh Yoon, the area chair, and all faculty members in marketing. In addition, I would like to thank the many colleagues across the school with whom I shared both professional collaboration and personal camaraderie—especially Professor Kwangtae Park of PJP, the “Four Rebels,” the “Four Wagol,” and the “BGS Band Seven.” Every moment I spent with you is a cherished memory, and thanks to you, my time here was always filled with joy.    I would also like to express my deepest gratitude to my beloved students, with whom I formed lasting academic bonds and who have devoted themselves to research—especially the members of the B.E.S.T. group. It is because of you that I am able to stand here today.    In particular, I would like to extend special thanks to Professor Jinyong Lee of Chung-Ang University, who is with us here today. Despite being at another institution, he has shared a deep passion for research and has attended my Weekly BEST Seminar almost every Friday for the past 30 years, with remarkable consistency. Together, we discussed research, mentored graduate students, and led the B.E.S.T. group. We also co-authored two SK-level papers.    Finally, I would like to express my love and gratitude to my lifelong partner, my wife Seoyoung, who has always believed in and supported me throughout my journey. Although we lived apart for some time while she pursued her doctoral studies in New Zealand and later served as a faculty member there, she continued to support me wholeheartedly.    What I enjoyed most as a professor was discussing research topics with my students and colleagues. The process of developing ideas, constructing theoretical models and hypotheses, conducting experiments, and working through challenges—often with more discarded experiments than successful ones—was itself a great source of joy. As novelist Han Kang once said about writing fiction, research too often begins with uncertainty and can take unexpected turns. Yet the joy of finally reaching completion after a long journey is indescribable.    Although I am now leaving Korea University, my passion for research remains as strong as ever. If we consider the limit of research capability to be around the age of 70, I still have about five years ahead of me. During this time, I hope to complete the projects currently in my pipeline, as well as new research, and publish at least three or four SK-level papers. I am especially grateful for the opportunity to continue this journey at a university abroad, where I will be working alongside my wife as fellow faculty members—making this next chapter all the more meaningful.    Once again, I would like to express my deepest gratitude to the proud Korea University Business School and my dear colleagues. I sincerely wish for the continued growth and success of the school and all of you.    Thank you.      Retirement Speech by Professor Gil S. Bae    Thank you very much for being here today to celebrate this occasion.    As I reflect on the past 30 years I have spent at Korea University, many thoughts come to mind. It would be nice if life were filled only with good things, but that is not how the world works. Over the years, I too have experienced both good moments and difficult ones—as a professor and, more broadly, as an individual. Many of you shared in my joys during good times and offered comfort and support during more difficult ones. I believe it is because of that support that I have been able to come this far. I sincerely thank those who have already left the university, as well as those who are here today.    Professors do not have bosses. Of course, there is a dean, but the dean does not directly intervene in our work. As such, how well a professor performs is entirely their own responsibility. Since our primary duties are teaching and research, I cannot say that I have no regrets about not having worked harder.    When you spend a long time in a stable environment, you tend not to think about what comes next when it all comes to an end. I was advised to make plans, but how can one plan for something that has not yet arrived? So for the time being, I think I will spend my time working on a few papers I have yet to complete.    I was asked to share some advice for junior faculty, but nothing particularly special comes to mind. If I were to offer one thought, it would be advice I once received from a senior colleague: “Find value in your primary work.” No matter how well one performs outside of their main field, it is difficult to move beyond a secondary level, and it is hard to create meaningful value or contribute to society in that way. And as we all know, we tend to reap what we sow—an obvious principle, yet one we often forget.    At some point, time in the classroom began to feel unusually slow, and I came to realize that it was time to leave. It is only natural that one generation steps aside as another takes its place. My time at Korea University was enjoyable, but it was also not without its challenges. And so, I feel a certain lightness in knowing that the journey allotted to me has come to an end.    I would like to thank everyone who shared both the joys and hardships with me. I sincerely wish that all of you here today will be blessed with continued happiness and good fortune.    Thank you.

Roar to the World with the Spirit of the Red Tiger” …119th Commencement Ceremony of Korea University Business School    Korea University Business School held their 119th Commencement Ceremony on February 25 at Inchon Memorial Hall. Degree recipients, along with their families, faculty, and guests from within and beyond the university, attended the ceremony to celebrate the graduates’ new journey. Even amid the solemn atmosphere, the ceremony was filled with anticipation for the future and a sense of joy.      The commencement ceremony began with an academic report delivered by Vice Dean for Academic Affairs and Chair of the Department of Business Administration, Hyun Seung Na. This was followed by a commencement address by Dean of the Business School, Eonsoo Kim, who shared words of encouragement and advice with the graduates. Dean Kim highlighted several recent achievements of the Business School and emphasized pride in their alma mater. The Business School ranked first in Korea in the Business and Economics category in the 2026 World University Rankings by THE, while also further demonstrating its global competitiveness by ranking 28th globally in Marketing and 42nd in Business and Management Studies in the QS World University Rankings by Subject.    Dean Kim emphasized the importance of the ability to “learn how to learn” as a key competency needed in a rapidly changing era. He stated, “What matters more than the amount of knowledge is learning how to learn on one’s own,” and advised graduates, saying, “In this rapidly changing world, I hope you will maintain the attitude of ‘Learn how to Learn,’ going beyond simply acquiring knowledge to mastering the ability to learn independently.”      Next, Youngseok Cheon, CEO of Twinny and a Business School alumnus (Class of 2000), delivered the congratulatory speech, sharing a sincere message as a senior business leader. Reflecting on his journey, he said, “What brought me to where I am today was not extraordinary genius, but the attitude of never stopping asking questions.” He added, “I hope you will lead this era of change by making decisions based on your own standards, rather than the standards set by the world.”      He remarked, “Although business is a field that values efficiency, your life does not always have to be efficient,” and encouraged graduates by saying, “I hope you will discover your own ‘algorithm of happiness’—what truly brings you joy.” He concluded with a message of encouragement: “I hope you will roar toward the world with the spirit of the red tiger,” which drew great applause from the graduates and attendees.    ▶ View the full text of the congratulatory addresses by the Business School Dean and Twinny CEO Youngseok Cheon, as well as the valedictorian speech. (Click)   Representing the graduates, valedictorian Juhyun Park (Business Administration, Class of 2023) reflected on her university life by quoting “Ode to Youth,” a Korea University fight song. She said, “We regarded one another not as competitors, but as companions moving forward shoulder to shoulder,” and expressed deep gratitude to her fellow students, professors, and family members.      The ceremony then continued with the presentation of the President’s Award and the Dean’s Award. This year’s President’s Award was presented to Jisoo Jeong (Korea MBA) and Juhyun Park (Business Administration), while the Dean’s Award was presented to Soontaek Jeon (Korea MBA), Kyungcheon Choi (Executive MBA), and Subin Chae (Finance MBA).    Following the award presentation, a celebratory string quartet performance took place. Coldplay’s “Viva La Vida,” performed by the string quartet, filled the commencement hall with a brighter and more vibrant atmosphere. In particular, the return of the celebratory performance, which had not been held for some time, added greater richness to the meaning of the graduation ceremony. The performance, which brought a sense of celebration and joy to the traditional solemnity of the ceremony, was warmly received by graduates and their families.   Diplomas were conferred upon graduates in the following order: the Graduate School (MS/PhD), Korea MBA, Executive MBA, Finance MBA, and the undergraduate program in Business Administration. As graduates received their degrees directly from the dean and faculty, the ceremony became a meaningful moment recognizing their years of effort. Faculty members exchanged handshakes and congratulatory remarks with the graduates, offering encouragement for their new beginnings.    The graduates’ faces reflected both nostalgia for the time that had passed and excitement for the journey ahead. Graduate Minseong Kim (Business Administration, Class of 2018) said, “When I first entered the university, graduation felt so far away, but standing here now is truly overwhelming,” adding, “The friends and professors I met at the Business School will remain a great asset throughout my life.” Another graduate, Jisoo Jeong (Korea MBA Class of 2024, recipient of the President’s Award), shared her thoughts: “Balancing work and study was not easy, but thanks to my classmates who studied alongside me, I was able to make it to the end,” adding, “I believe the network and knowledge I gained here will be a great strength in my future career.”      Toward the end of the ceremony, a special celebration honoring the graduates took place. The graduates celebrated the completion of their studies and the beginning of a new chapter through a “Cap Toss,” throwing their mortarboards high into the air. Amid cheers and laughter filling Inchon Memorial Hall, they congratulated one another and embarked on their new journey as Korea University business leaders.      The singing of the university anthem concluded the commencement ceremony. Led by a staff member of the Business School Administration Office, graduates, faculty, and families joined together in singing, reflecting their pride in their alma mater and their sense of community. This moment, shared by students, faculty, and staff alike, further highlighted the spirit of the Business School community. The ceremony concluded with graduates sharing the lingering emotions of the day and taking commemorative photos together.      On this day, a celebratory atmosphere marking graduation could also be felt across the Business School campus. In particular, large inflatable figures of Korea University’s mascot characters, HOI and KUI, were installed, drawing the attention of graduates and their families. Many graduates took commemorative photos in front of the figures, capturing memories of their final moments of university life.   HOI, known for appearing whenever students need help, and KUI, loved for its cheerful and innocent charm, became another highlight of the campus that day. Long lines of graduates and their families formed to take commemorative photos with the characters, and many shared smiles as they turned the final moments of their university life into special memories.     

A Joint Research Team from Korea University and Stanford University Develops the World’s First Quantitative Indicator for Water Resource, ‘WSI’  — Published in 「Nature Water」… Enhancing the Precision of ESG Water-Related Disclosures     In corporate ESG disclosures, water resources have long been considered an area that is difficult to compare and verify despite their importance. To address this gap, Korea University, Stanford University, and the International ESG Association have jointly developed the world’s first data-driven index capable of quantitatively evaluating corporate water resource management. The research findings will be published in February 2026 in the prestigious journal Nature Water, and are expected to draw significant attention from both academia and industry.   This achievement is the result of a collaborative study conducted by Professor Yong Sik Ok of the Division of Environmental Science and Ecological Engineering at Korea University (President of the International ESG Association), Dr. Yura Cho (Director of the International ESG Association), Professor Jay Hyuk Rhee of Korea University Business School (Director of the Korea University ESG Research Institute and President of the International ESG Association), and Professor William Mitch of the Stanford Doerr School of Sustainability at Stanford University (Fellow of the International ESG Association).    The Water Sustainability Index (WSI) proposed by the research team was designed to assess corporate water-related activities based on data rather than qualitative descriptions or general commitments. In the past, differences in the methodologies and assumptions used by rating agencies limited comparability among companies. By clearly defining core indicators, WSI has been recognized for significantly enhancing the transparency, consistency, and reproducibility of ESG disclosures.    The research team also highlighted imbalances in the current disclosure framework. An analysis of data from the London Stock Exchange Group (LSEG) found that among 3,107 companies that received ESG ratings, approximately 40% disclosed greenhouse gas (GHG) emissions, whereas only 26% disclosed total water withdrawal, the most fundamental indicator of water use. Disclosure of recycled water usage was even more limited, empirically demonstrating that water-related information remains a blind spot in corporate evaluation.    Professor Yong Sik Ok explained, “While greenhouse gas emissions have relatively similar impacts on a global scale, water is a local issue that varies by watershed.” He added, “Evaluation methods that rely on opaque algorithms can produce different results across institutions and may increase concerns about greenwashing.”    The Water Sustainability Index (WSI) developed by the research team is calculated based on four key water flow indicators: groundwater and surface water withdrawals, wastewater discharge, water consumption, and water reuse. The index also incorporates the ‘water stress’ criteria of the World Resources Institute (WRI), applying double weighting to facilities located in water-stressed regions. This approach provides a practical mechanism that encourages companies to reassess site selection and operational strategies from a water risk perspective.    This research represents a synergistic collaboration among Professor Yong Sik Ok and Dr. Yura Cho in environmental and ecological engineering, Professor Jay Hyuk Rhee in ESG management and evaluation, and Professor William Mitch of Stanford University, who contributed engineering expertise to the study. It is being recognized as a successful model of global interdisciplinary research, demonstrating how diverse academic disciplines can create meaningful synergy.    The study also aligns with Korea University’s broader research trajectory of viewing ESG as a core element of strategic decision-making. Korea University Business School has expanded its research base grounded in issues of sustainability management, while the Korea University ESG Research Institute, directed by Professor Jay Hyuk Rhee, has strengthened collaboration with domestic and international academic institutions and organizations to enhance the rigor of disclosure and evaluation frameworks. The development of WSI is particularly significant in that these efforts have converged with environmental and engineering research teams, as well as international collaborators, to produce tangible outcomes.    Professor Jay Hyuk Rhee stated, “WSI will serve as a standard that enables companies to demonstrate their water management responsibilities to investors and other stakeholders through data-driven metrics.” He added, “Through follow-up research that quantifies and manages water risks across supply chains, including suppliers, we aim to further develop WSI into a global disclosure standard.”    By shifting the discussion of water issues from narrative-based explanations to data-driven evaluation, this research is expected to serve as a key framework in the development of future global ESG standards. 

“Building the Future on the Weight of Tradition”… Korea University Business School Holds 2026 KMBA and FMBA New Student Orientation     The 2026 off-campus orientation for new students of Korea MBA (K-MBA) and Finance MBA (F-MBA) at the Korea University Business School was held on Saturday, February 7, at the Grand Walkerhill Hotel in Seoul. The event was organized to help newly enrolled students understand the history and educational direction of Korea University’s MBA programs and to prepare for their upcoming academic journey.      The ceremony began with the national ceremony and the introduction of guests. Associate Dean Gangseog Ryu, K-MBA Academic Director Professor Kwanghyun Kim, and F-MBA Academic Director Professor Taejin Kim, along with faculty members, student representatives, and alumni mentors, attended the event to welcome the new students.    In a congratulatory video message, Dean Eonsoo Kim referred to K-MBA as the first MBA program in Korea and stated, “Balancing work and study is by no means easy, but the trust built through that shared experience becomes one of the greatest assets of Korea University’s MBA.”    The new students then recited the Student Code of Ethics, pledging their commitment to academic responsibility and a strong sense of community.      During the program briefing session, the practice-oriented curriculum of K-MBA designed to strengthen professional competencies, as well as systems aimed at expanding professional networks, were introduced. The course registration bidding system, overseas field trips, and the Renaissance Program designed to meet global standards were explained, while F-MBA also shared details about its finance-specialized curriculum and program structure. Both programs emphasized an educational structure that balances theory with practical experience.    In the student council and alumni association session, the extensive alumni network was highlighted. Beommoo Hur, President of the K-MBA Alumni Association, remarked, “We find it especially meaningful to welcome the new semester alongside the achievement of ranking No. 1 in Korea in the THE Business and Economics category in 2026,” adding, “I hope that the decision you make at this moment will become an important turning point in your long professional journey.”    Secretary General Jungkwon Kim and Executive Director Inwoo Lee then introduced the current status of approximately 10,000 alumni active across various fields since the program’s launch in 1963, as well as the ‘Alumni Directory’ system, explaining practical ways to leverage the network.      In the special lecture session, Professor Younghun Cho of the Department of History Education at Korea University delivered a talk titled “The Path of Management.” Professor Cho connected the historical transformations surrounding the founding of Boseong College in 1905 with today’s transition into the era of generative AI, reflecting on the role business education has played during periods of major transformation.    He emphasized, “In times when a new order is taking shape, it becomes even more important to ask fundamental questions.” Referring to the pioneering role Boseong College played during the introduction of modern academic disciplines, he encouraged the new students to grow into leaders with a balanced perspective in a time of rapid change.      During the subsequent Q&A session, members of the Class of 2025—Jongsu Jang, Haein Lee, and Hyojin Park—participated as mentors and shared practical advice. Specific examples drawn from real experiences—such as balancing work and study schedules, managing childcare alongside coursework, and handling academic responsibilities during business trips—helped new students better understand the realities of the program.    The mentors emphasized, “Korea University’s MBA is an environment where members inspire and challenge one another, enabling individuals to expand their capabilities.”    The event concluded with a signature Korea University tradition. New students came up to the stage in groups to share their personal goals and participated in a traditional “sabal” toast using personalized makgeolli bowls engraved with their names. Under the guidance of the university cheering squad, they learned the university’s cheer songs and enjoyed a performance by the student council band, filling the venue with vibrant energy.      This orientation provided an opportunity for the Class of 2026 to share in the history and vision of Korea University’s MBA programs and to reaffirm the meaning of balancing academic study with professional responsibilities. Meanwhile, Korea University Business School continues to foster an environment where students can focus on their studies through well-structured academic programs and diverse networking opportunities. 

“Giving Back to Our Alma Mater… Hoping to Be a Guiding Light for Future Generations”  Interview with Bae Hong-gi, CEO of PKF Seohyun Accounting Corporation,  who is Representative Donor of the Class of 1981 for the KUBS 120 MARCH Campaign    [Photo] From left: Song Jaehyun (alumnus), Bae Hong-gi (alumnus), Dean Kim Eonsoo, Kim Young-min (alumnus), Hong Heung-seok (alumnus)    As Korea University Business School celebrates its historic 120th anniversary, it is embarking on a new chapter toward the future. At the heart of this milestone is the Class of 1981 alumni group, who made a collective donation totaling KRW 1 billion out of their deep affection for their alma mater. We met Bae Hong-gi, CEO of PKF Seohyun Accounting Corporation and representative donor of the Class of 1981, who played a key role in facilitating this collective contribution and embodied the spirit of giving. In our conversation, he shared candid reflections on the future the Class of 1981 envisions for the Business School and the meaning behind their donation.    Q1. Thank you for taking the time for this interview despite your busy schedule. Could you briefly introduce yourself to our readers?  A. I am a member of the Class of 1981 at Korea University Business School. While still a student, I passed the Certified Public Accountant examination and have since spent my entire career in accounting firms. After working at Samjong Accounting Corporation, I am currently serving as the CEO of PKF Seohyun Accounting Corporation. Following my undergraduate studies, I earned a master’s degree in Business Administration from Korea University and completed the doctoral program coursework. I later received my PhD from Dongguk University in February 2018. Maintaining my connection with my alma mater, I have been serving as a Non-Executive Auditor of Korea Central Academy since August 2020, supporting the continued development of the university.    Q2. What led the Class of 1981 to decide to participate together in KUBS 120 MARCH?  A. The turning point came on May 22, 2025, when I was invited by Dean Eonsoo Kim to deliver a special lecture titled “Global CEO Talk” for Business School students. I was deeply impressed by the passion I saw in the students that day. The depth of their questions and their academic enthusiasm moved me greatly. After the lecture, during a conversation with the dean, he suggested that the Class of 1981 take a leading role in supporting the 120th anniversary campaign. Having received so much from my alma mater and serving as an executive member of the university foundation, I felt it was a meaningful opportunity to give back. I readily accepted the proposal.    Q3. We’re also curious how you encouraged your classmates to participate.  A. I was able to reach about 150 classmates. From the outset, we set an ambitious goal—KRW 1 billion. To achieve it, I first invited around 25 classmates to join a group chat and briefly shared the purpose of the campaign. We then arranged a dinner gathering where I explained the initiative in person and worked to rally support. Participation requires financial capacity, but ultimately, I believe it also requires generosity of spirit. What left a particularly deep impression on me was that some classmates pledged their support—regardless of the amount—even while battling serious illness. Another classmate even said, “If we’re doing this, let’s reach one billion,” and contributed additional funds to help us achieve the goal. We hoped that the KRW 1 billion raised by the Class of 1981 would serve as a catalyst for further participation and inspire others to join the campaign.    Q4. What kind of memories does the Business School hold for the Class of 1981?  A. More than 40 years ago, many of us chose the school based on entrance exam results and other practical considerations at the time. However, once we began our professional careers, we experienced firsthand the credibility and trust associated with the name “Korea University Business School.” At the time, newly appointed professors who had completed their studies abroad introduced us to the latest global trends. That experience was a great source of inspiration for me and greatly supported my preparation for the CPA examination. Even after graduation, I remained connected to the school through various alumni and outreach activities, taking on different leadership roles over the years. Each time, Korea University has been a tremendous source of pride for me. Even today, the Business School remains the proud foundation of who I am.    Q5. Where do you hope this donation will be used, and what kind of changes do you expect?   A. I believe the true purpose of giving is to support the school’s strategic priorities. As alumni, we are not always fully aware of the school’s internal circumstances. Therefore, I believe the most meaningful approach is to support Dean Kim’s vision for the school’s development. I understand that he is placing particular emphasis on enhancing the research environment for faculty and strengthening educational support. I firmly believe that outstanding research achievements will ultimately elevate the school’s reputation and translate into high-quality education for future generations of students. In addition, I hope that the example set by Dean Kim—who personally donated KRW 100 million—will inspire and spread throughout the entire university community.    Q6. Is there a message you would like to share with other alumni?  A. I believe the strength of Korea University lies in the unity and active participation of its members. The university’s reputation is sustained when its community remains actively engaged, and for the Business School to continue its stable growth, ongoing support is essential. I have recently heard that participation in certain events and fundraising efforts is not as active as it once was. I hope younger alumni will take a greater interest in the school. That said, what matters most is not the amount, but the willingness to take part. If you feel that graduating from Korea University has positively shaped your life and career, then contributing sincerely—according to your circumstances—is more than enough. I hope the 120th anniversary serves as an opportunity for everyone to participate comfortably and in their own way. When organizing events such as “Business School Night,” the school may also consider innovative approaches that help bridge generational gaps within the alumni community. I sincerely hope that younger alumni will take pride in the strong foundation and network of KUBS and pursue their dreams with confidence. Above all, I hope they never lose their pride in the name Korea University Business School.    Q7. Finally, could you share a message for alumni who are considering joining the campaign?  The reason we are able to live confidently and fulfill our roles in society today is because of the education and opportunities provided by our alma mater. As the university marks the historic milestone of its 120th anniversary, I hope this moment encourages many to reflect on that foundation. What matters is not the amount, but the willingness to participate. I hope each person will join joyfully, according to their circumstances, guided simply by their affection for the university. When those heartfelt contributions come together, the future of Korea University Business School will shine even brighter.    The KRW 1 billion donation from the Class of 1981 is expected to play a pivotal role in the 120th anniversary fundraising campaign, extending beyond the significance of a single contribution. In particular, this act of giving—initiated through the special bond shared among classmates, including Dean Eonsoo Kim—was made possible by the collective commitment of the entire Class of 1981. It is our hope that their example will serve as a catalyst that inspires other classes and alumni to participate, becoming the starting point of a meaningful ripple effect.