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‘2021 Fall CHOO CHOO DAY’ successfully held, full with student entrepreneurs’ ideas

  ‘2021 Fall CHOO CHOO DAY’ successfully held, full with student entrepreneurs’ ideas ‘2021 Fall CHOO CHOO DAY,’ hosted by KUBS(Dean = Bae, Johngseok), Startup Station(Director = Hojung Shin), Crimson Startup Support Center, and KU Holdings was held at the Media hall SBS studio of on November 12th. CHOO CHOO DAY is a Demo Day in which the public can examine the business models and visions that the five startups of the KUBS Startup Station have developed during the past year. This event marked the 10th anniversary of CHOO CHOO DAY and was broadcasted live on the Startup Station’s Youtube channel, where investors, future entrepreneurs, and startup personnel could participate via live chat messages. KUBS dean Bae, Johngseok delivered a welcoming speech. “The growth process of a startup is in line with the ultimate goal of business management, which is contributing to a better life for all humanity. I support the five teams who aim to contribute to the common good of humanity.” Next, Professor Jungbien Moon, the director of Iljin Center for Startup Incubation, gave an opening speech. Director Moon mentioned that the total valuation of startups that graduated from the Center has surpassed 110 billion KRW, and said “this achievement is the result of the hard work and dedication of all youths who have been with the Startup Station.” “I applaud the five teams who have worked hard to change the world amidst the COVID-19 pandemic.” Before beginning the presentations of the five teams, CEO Park Sang Joon of D&I Fabis, serviced as Brunnel (3rd class of KUBS Startup Station and Iljin Center for Startup Incubator), gave a speech. Mr. Park said, “I realized that startups must understand the customer and find ways to strengthen teamwork.” He cheered the teams and said, “please welcome the five teams, who have worked hard for today.” This CHOO CHOO DAY consisted of five teams: △ ‘Kilo(CEO = Oh Hyung Jun)’ servicing ‘Miligram,’ a convenient diet recording service for healthy weight loss △ ‘Tingle(CEO = Nam Gyung Bin)’ servicing a child-tailored English learning platform for homes △ ‘EnoughYou(CEO = Lim Seung Hyuk)’ running a mobile healthcare platform for nutrition management of infants/toddlers △ ‘Mealing(CEO = Lee Su Bin)’ running a meal lifestyle sharing platform that allows users to easily imitate meals in photos △ ‘FitNavi(CEO = Lim Dae Hyun)’ operating a tailored weight-training program service based on scientific evidence and on-field experience. Each participating team was given a short introduction time of one minute along with their main presentation. Teams held Q&A sessions by receiving questions from on-site panel speakers and live chatting. The event was concluded with a closing speech from the Director of KUBS Startup Station, Hojung Shin. Director Shin introduced himself as the stationmaster of the Startup Station and explained that “CHOO CHOO DAY was aimed to become the benchmark of university incubation that develops the precious ideas of students into companies.” “Thank you to all of the five teams who enabled us to maintain this reputation,” he said. Lastly, director of Iljin Center for Startup Incubation Jungbien Moon gave closing remarks. “I still remember how I stood at the podium wearing a tie on the very first CHOO CHOO DAY. While organizing this event, I was grateful and relieved to learn that our future depends on smart, passionate entrepreneurs.” He thanked all participants and said, “I will temporarily be absent due to my sabbatical year, but my heart will be with you.”   Editor | Jung Young Hee (Media and Communication ‘20) Photographer | Cho Eun Bi (Business ’20)  

2021.11.30 Views 10

[2021 Startup Station Lecture on Demand #2] ‘Basics of Business and Manners for Early new Startup Re

[2021 Startup Station Lecture on Demand #2] ‘Basics of Business and Manners for new Startup CEOs’ The second special lecture of the 2021 Lecture on Demand hosted by Korea University Business School (Dean = Johngseok Bae) and Startup Research Institute (President = Hojung Shin) was held on November 2nd (Tuesday). Lecture on Demand is part of the Entrepreneurship Academy of the Seung Myung-Ho Entrepreneurship Education Center (Director = Lee Dongseop), an educational institution within the Startup Station, whose goal is to impart practical knowledge necessary for startups in areas such as promotion, legal issues, and UX/UI. This special lecture, held online due to COVID-19, was conducted by Jae-sang Kang, co-CEO of PathfinderNet, under the topic of “Basics of Business and manners for new startup CEOs.” CEO Kang started the lecture by saying that he would tell what seems to be basic yet, hard to hear regarding work ethics and business manners. CEO Kang, who introduced the direction of the lecture by saying, “At your current level, skills are important, but business manners and problem-solving skills must be acquired to be competent.” He also emphasized the importance of reputation in the Start-up industry and advised, “I think that a person who is truly strong is someone who recovers quickly even in the face of hardships.” Then, talking about the technical and conscious competence at work, he emphasized, “Right now, many may be hung up on technological competence, but in the long run, it is important to develop conscious competence, especially for start-up CEOs.” In addition, he mentioned that fighting spirit, luck, insight, success experience, human relations and human resources management, and job performance ability are necessary competencies for managers and that “Do not try to get all these at once, but try to take steps of progress.” Lastly, CEO Kang explained the appropriate business manners for different situations, saying, “Especially, the younger generation often show lack of business manners due to lack of experience.” CEO Kang emphasized the importance of reputation and image by giving detailed examples assuming various situations such as △communication through e-mail and messenger △manners in business meeting △first greeting and business card exchange △investment meeting and examination. Afterwards, the lecture ended with a brief question-and-answer session.   Editor | Sang-bong Jeong(College of economics and politics 17)  

2021.11.29 Views 15

Social Value and Sustainability Management Center x CDTB Collaborated Colloquium held... ‘Business E

Social Value and Sustainability Management Center x CDTB Collaborated Colloquium held... ‘Business Ethics in the Age of Artificial Intelligence – Corporationss Ethical Responsibility’   A Colloquium co-hosted by Korea University Business School (Dean = Johngseok Bae) Center for Digital Transformation & Business (Co-Director: Baeho Kim, Byeong Cho Kim, hereafter CDTB) and Center for Social Value and Sustainability (Centre Director: Jungbien Moon) was held online on Friday, October 29th. The CDTB Colloquium is a program to examine a company's digital transformation strategy, form a consensus among school members, and to secure cooperation between the industry and related external organizations. In this special lecture, Professor Tae-wan Kim of Carnegie Mellon University was invited as a speaker and covered the topic of ‘Business Ethics in the Age of Artificial Intelligence – Corporations’ Ethical Responsibility.’ The event was held online due to Covid-19 with Professor Kim, who gave the lecture from the United States.   The lecture began with the greeting of Dean Johngseok Bae, who said, “I hope this will be an opportunity to understand the impact of companies on social values.” Professor Kim emphasized, “Ethics is becoming a trend among companies to the point where we have to worry about using ethics strategically.” Then he introduced several issues regarding artificial intelligence ethics saying, “Thinking about artificial intelligence is the same as thinking about who we, human beings, are.”   Professor Kim continued his explanation of artificial intelligence ethics by dividing it into three main topics: △Value Alignment, △Algorithmic Fairness, and △XAI (Explainable Artificial Intelligence). Regarding Value Alignment, Professor Kim mentioned examples of domestic and foreign chatbots such as ‘Yiruda’ and emphasized, “As artificial intelligence learns by imitating humans, the wrong sides of our society had been revealed in artificial intelligence.” He also expressed, “Forming ethics is not possible with machine learning alone. A learning method based on logic and mathematics must be combined.” Then, he introduced overseas cases such as when the hiring process was entrusted to AI, the hiring ratio of men increased, or when the sentencing standards suggested by AI were different for each race, etc. He explained that “The issue of algorithmic fairness has emerged as a major issue as AI started to reveal prejudices and discrimination due to the reflection of Society’s hegemony and filter bubble.” Lastly, Professor Kim said, “The current AI is high in accuracy, but there are many cases in which people do not accept it because of lack of explanation.” He mentioned that many companies have begun to realize the need for XAI. Afterwards, the lecture ended with a brief question-and-answer session.   Meanwhile, Korea University Business School established CDTB in 2019 to lead the era of digital transformation in education and research area and to serve as a platform for industry-university-research connection. Various special lectures are being conducted.   Editor | Sang-bong Jeong(College of economics and politics 17)

2021.11.29 Views 16

 2021 Fall Semester’s 3rd Career Week

 2021 Fall Semester’s 3rd Career Week   The 2021 Fall Semester’s 3rd Career Week was held on November 12th(Friday) and was hosted by KUBS(Dean= Bae, Johngseok) Career Development Center. Due to COVID-19, the event was broadcasted live on Zoom for students who applied and was composed of two sessions – first a special lecture on corporates and second on employment.  The first special lecture on corporates was given by the senior director of ‘Yogiyo’ Jaehyuk Yoo. Director Yoo focused on the objectives of working in a company and realistic advice for job seekers. He said, “the reason you are working in a company shouldn’t be for money, but to fulfill the ‘mission’ of the company.” Also, he emphasized that “’mission’ is the reason for which the company stands, and should be distinguished from the ‘vision’ which is the process to fulfill it,” and asked students to look for the ‘mission’ of the company. Director Yoo also introduced the story of how the delivery app came in to place, explaining “Startups start from forming ideas about the existence of the company.”   Furthermore, Director Yoo gave 5 tips for job seekers. First, he recommended having a person who has a lot of experience and gone through the rise and fall as a mentor. He explained that “this person will be able to provide deep insight compared to people who got through in a short amount of time or those who have only succeeded.” Second, he emphasized the importance of not going “all-in.” He told students “It’s not easy to tell if the work suits your aptitude at first,” and “it’s good to keeping the old job while working in the new company, and transition when you have the confidence that the new job fill suit you.” Next, he recommended students to find growing parts of the industry and to make “Elevator Speech” a habit. He underscored “practicing delivering the main points and conclusion first to the decision-making person.” Finally, he asked students to say things clearly and simply so that middle school students would be able to understand. The special lecture concluded with a Q&A session.   In the second session, the CEO and Chairman of ‘Lee Woo Gon HR Research Center’ Woogon Lee gave a special lecture on employment. The lecture focused on ‘Strategies on joining Public Enterprises’ in the order of △recruitment trends on Public Enterprises △Public Enterprises from a numerical perspective △the recent shift in trend of NCS based recruitment process △strategies for Public Enterprises and building Job Portfolio. Chairman Lee commented that "the recent recruitments of public enterprises are similar to early decision in college admission process." about 'recent recruitment trends of Public Enterprises.’  Chairman Lee explained the several routes of joining public enterprises in ‘Public Enterprises from a numerical perspective.’ He mentioned three routes, ‘Full-time open recruitment’, ‘Recruitment type Internship’ and ‘Experiential Internship,’ and said, “In times where quantitative approach is used more than the qualitative one, the ‘Experiential Internship’ becomes a quantitative indicator” and emphasized that “’Experiential Internship’ can prove to be advantageous in recruitment.”   In addition, Chairman Lee expanded on the topic of ‘the recent shift in trend of NCS based recruitment process,’ and stressed the importance of preparation time for debate interviews. He told students that “you need to ready for a number of possible cases at the time of debate, and debate interview is crucial to public enterprises.” He gave the example of the Health Insurance Review and Assessment Service not considering math area in evaluation for administrative office and evaluation office, advising “It is a strategy to find areas that you can avoid your weaknesses while taking advantage of your strengths.”    Finally, Chairman Lee ended the special lecture with words of advice on ‘strategies for Public Enterprises and building Job Portfolio.’ He emphasized that “Not only the content, but the structure of essay such as introduction, body, and conclusion is also important” and “It is important to practice writing an essay with the necessary components in limited time.”   Editor | Do Kyung Moon (Media ’21)

2021.11.29 Views 15

‘Focus on your experience’ - 2021 Fall Semester’s 2nd Career Week

‘Focus on your experience’ - 2021 Fall Semester’s 2nd Career Week The 2021 Fall Semester’s 2nd Career Week was held on October 29th(Friday) and was hosted by KUBS(Dean= Bae, Johngseok) Career Development Center. Due to COVID-19, the event was broadcasted live and was composed of two sessions – a special lecture on employment and another on corporations. Any KUBS student could choose a lecture that suited their career interests.   The first special lecture on employment was given by the Link Company CEO Kim Tae Jong. Mr. Kim lectured about “Interview strategy by interview type” and focused on general personal interviews and interviews specifically focusing on job characteristics. He mentioned employment trends such as △wider implementation of open recruitment △changes due to untact hiring △reinforcing management skills, and explained methods to respond to each trend. He emphasized that the essence of interviews does not change because of the interview method and said, “online interview is a another good chance to prepare for.” Mr. Kim encouraged students to ‘set direction in an inside out manner and first focus on one’s own self.’ He explained the STAR (Situation, Task, Action, Result) method to analyze oneself efficiently and effectively. He ended his lecture by saying, “I hope this lecture had been useful in finding what you need to prepare yourself.” The second special lecture on corporations was given by Nomura investment director Kim Tae Gu and manager Lee Hyun Dong on the topic of ‘Finance and Employment Trend in financial firms.’ The lecturers mentioned the recent recruiting trends of financial firms of Korea and abroad and explained about the relative importance of factors that interviewers focus on, such as ‘internship in related fields and job-related majors or licenses.’ They emphasized that applicants should understand the characteristics of jobs and firms. They held a Q&A session at the end of the lecture, where students asked questions about financial firms and interviews. The Q&A session was meaningful for actual intern/job preparation as students asked for detailed advice in preparing for internship in finance such as the requirements or experience needed to be accepted   Editor | Jung Young Hee (Media ’20)

2021.11.22 Views 51

GO GO GO Together! Welcome Night for 19th EMBA Held

GO GO GO Together! Welcome Night for 19th EMBA Held     ‘2021 Executive MBA 19th Welcome Night’ ceremony was held on November 5th, at 4 p.m. through live broadcasting by the KUBS (Dean=Johngseok Bae) Executive MBA (below E-MBA) Alumni Association. The ceremony was held in the order of △Guest Greetings △E-MBA V-log Contest and Award Ceremony △Celebration ceremony △Team Bonding Time. With the catchphrase ‘Let’s overcome these lonely, difficult, and hard times and “GO, GO, GO!”’ and videos made by KUBS fellows added liveliness to the online ceremony. Dr. Bae, Dean of KUBS presented 3C as the ideal image of MBA, saying “Through E-MBA I hope you can all contribute to the society.” Also, he ended his words of congratulations saying, “Even though the event is held online, I believe this event will carry on the tradition of E-MBA.” Next Jeong Hwa Ahn, Alumni Association President, encouraged fellows saying that ”I hope you will stay closely with your alumni and carry on the tradition through E-MBA.” The 18th President of Business Fellows, Taeseung Kwak said in his words of congratulations, “We spent a sad year due to COVID-19.” and “so through today’s event I hope the 19th E-MBA will become stronger and livelier.” After the guests spoke, the E-MBA V-log where the 18th and 19th E-MBA participated together were watched and was followed by Award Ceremony. The E-MBA V-log had different missions for each club to create a sense of unity. The contest award was awarded as △Flex Award – Club for Students’ Welfare △Comical Award – Public Relations Club △Seasons Award -Management Team 3 △Activity Award – Club for Academic work △Kkanbu Award – Event Clubt. Furthermore, fellows had time bonding with each other. The 18th E-MBA performed dance, along with online Squid Game, exciting Cheering with Korea University Cheerleaders, FM and Sabalsik delivered by fellows themselves. This event was a special opportunity for everyone to feel together even in social distancing situations, and ended in cheerful spirits where all participants were able to have fun. Editor | Yeong Hee Jung (Media ’20)

2021.11.22 Views 17

Entrance Ceremony of KUBS-KB Small and Medium Enterprise Management Academy (K-SMA Program) Held

Entrance Ceremony of KUBS-KB Small and Medium Enterprise Management Academy (K-SMA Program) Held   The entrance ceremony of the KUBS(Dean=Johngseok Bae) KUBS-KB Small and Medium Enterprise Management Academy (hereinbelow K-SMA Program) was held on October 20th(Wed) at 6:30 pm at Lecture Room 432 of Korea University LG-POSCO Building. Johngsoek Bae, Dean of KUBS, Seungwoo Kwon, K-SMA Head Professor, Bokyung Bae, Director of Executive Education Center (hereinbelow EEC) and other small and medium enterprise executives participating in the K-SMA Program also attended the meeting.   First Dr. Bae congratulated participants, saying “The ultimate purpose of business management lies in helping humankind live a good life together” and “We hope that K-SMA Program contributes to humankind having a good life together through your business management, and that our program is a time for envisioning the common good of our society.” Also, he ended his greetings saying, “Through this program, we wish that your organization is motivated to grow once more.”   Furthermore, Bokyung Bae, Director of EEC and Seungwoo Kwon, K-SMA Head Professor spoke words of congratulations and greetings with the introduction of the program. KUBS-KB Small and Medium Enterprise Management Academy (K-SMA Program) is a program created through a business agreement between KUBS and KB Kookmin Bank targeting executives of small and medium enterprises that aims to prepare for Post Corona era. The program is provided by KUBS faculty who voluntarily contributed free education courses and was made as part of ESG Management practice. The above program starts from October 10th for 8 weeks and provides 16 hours of education in total 4 modules.   Editor | Management Support Team

2021.11.08 Views 62

Korea University Achieves Highest Pass Rate on 56th CPA Examination for 5th Consecutive Years

Korea University Achieves Highest Pass Rate on 56th CPA Examination for 5th Consecutive Years  Korea University achieved the highest pass rate on 56th CPA Examination. Korea University had the greatest number of 152 CPA successful applicants passing ‘2021 56th CPA Exam for Certified Public Accounts’ held on June 26 (Sat) – 27 (Sun), recording the highest cumulative numbers for 6 consecutive years since 2016.    Korea University has produced a total of 152 successful CPA candidates in the 56th CPA exam, which was followed by Yonsei University with 118, Chung-Ang University with 104, Sungkyunkwan University with 102 and Kyung Hee University with 91. (Source: Korean University Newspaper's September 10th press release)    Korea University has been showing outstanding results producing total 599 successful applicants for 5 years and 120 in annual average. Furthermore, Korea University reaffirmed its status as the strongest institute for CPA by widening the gap between second place in the final exam by more than 30.   The reason for which Korea University stands out in CPA Exam lies in the efficient CPA Prep Program “Jeongjincho (精進礎, Advisor=Professor Jinhan Pae).” Jeongjincho conducts entrance exams three times a year and selects 69 students in order of exam scores, which anyone can apply for regardless of their major. Jeongjincho provides separate spaces, monthly mock exams, online lecture fees, and mentoring programs with senior successful applicants so that students can focus on CPA study.     Introduction of Jeongjincho>>

2021.11.08 Views 44

2021 2nd KUBS DT DAY completed

2021 2nd KUBS DT DAY completed   The 2nd KUBS DT Day 2021, hosted by Korea University Business School (Dean = Johngseok Bae) and organized by Center for Digital Transformation & Business (hereafter CDTB), was held on October 15 (Fri). KUBS DT Day, which was held as part of the National Research Foundation's University Innovation Support Project, was conducted through real-time online streaming service to increase participation of various experts, industry officials, and students who want to develop their digital capabilities. The event included panel discussion, an interim presentation of the Capstone project in which students from the Graduate School of Business Administration (MSBA) students are participating, the final presentation of the DTB Data Utilization Contest, introduction of CDTB by the Joint Center Director Kim Byungcho, and a general review and awards ceremony. In his opening remarks, Dean Johngseok Bae of Business School explained the purpose of the event, “We will conduct a colloquium in the form of a panel discussion to help students understand digital transformation and promote cooperation with the industry,” and added, ¨I hope it will be a meaningful event for the attendees.” At the Colloquium following the opening remarks, Professor Baehoo Kim (CDTB co-director) held a panel discussion on the theme of ‘Digital Leadership in Business’ as a moderator, and vividly delivered how works in the real field get done, which is difficult to hear in classrooms. First, Jeong Ran-suk, head of the data strategy division at Lotte Members, talked about 'various changes and innovations attempted by Lotte Members'. “It has become very important to understand customer needs based on data,” said Jeong, adding, “Currently, companies are carrying out their work according to the direction of DT innovation.” In addition, she noted that “Companies are contemplating for investment and development in innovation trends using data.” Next, Seung-hyeon Yoo, professor at Korea University School of Medicine, continued the discussion on ‘research using data in the field of diabetes’. Professor Yoo said, “We are considering an optimized treatment model based on patient data.” He said, “After the COVID-19 pandemic, patient data is collected based on Naver Cloud and customized treatment projects are underway.” He also added, “In this rapidly changing era, people with the ability to embrace different values ​​will become the talents of the digital age.” Thirdly, Baek Chul, head of data strategy team at the Korea Credit Information Service, spoke about ‘digital leadership in line with the era of big data’. Team leader Baek Cheol said, “The data finance industry should move toward to data openness, data exchange, and my data system and its combination.” He added, “You could become an expert in the field of finance data of you excavate your strengths keeping in mind the four fields to approach the field of data as aforementioned.” Next, Park Hyung-il, head of GS Retail's AI division, continued the discussion. “The latest topic of discussion at GS Retail is convergence DT,” and he emphasized, “It is important to melt the know-how of long-time workers and new trends together in the field.” In addition, he said, "I hope that there will be more opportunities to exchange opinions on this topic while educating DT in educational institutions." Lastly, Se-Hoon Min, Executive Vice President of Deloitte Consulting, talked about 'specific DT consulting cases and key sources of digital leadership'. Executive Vice President Min said, “We are moving to the stage of considering which business entities to link in order to develop the business” and “We need to also think about how our organization culture should change according to trend.”   The afternoon session began with an interim presentation of the MSBA Capstone Project. The Capstone Project is the most important course in the MSBA program, and it is a project developing a business model with a partner institution instead of writing a graduation thesis. Advisors from partner organizations such as Lotte Members, Deloitte Consulting, GS Retail, and Korea Credit Information Service attended for feedback. In this Capstone project, a total of seven teams participated with the following topics: △CLV LTV prediction model △Product recommendation using review data and text mining △Recommendation algorithm improvement through correlation analysis between products △Personalized financial product recommendation and credit evaluation △Change trajectory cluster of prediabetes indicators △ Villa house valuation using big data △ Credit evaluation modeling to distinguish between low-credit and medium-credit users. Each team identified a business problem and presented solutions and strategies using real data, and each presentation was followed by feedback from advisors after the presentation.   Next, the final presentation of the DTB data utilization contest was held. The data utilization contest, held for the second time, is a contest to discover creative business models and ideas using public data or data provided by companies. In this data utilization contest, a total of seven teams participated: △HANUL (psychological indicators and quantitative trading) △Subscriptions and likes (customized recommendations based on card consumption analysis) △How about these drinks (recommended models for non-popular alcoholic consumers in Korea) △Daily life (multiple sclerosis diagnosis and monitoring utilizing patient data and AI) △Food chart (prediction of food trends using deep learning) △KU (ku)reungi (model for resolving disparity in “Ttareungi”) △SSakTrio (Placement of Untact Smart vending machine). After each team's presentation, the advisors' feedback and Q&A followed.   After the presentations, Professor Byung Choo Kim (co-director of CDTB) briefly introduced CDTB and shared his thoughts on the presentations. Director Kim encouraged the participants by saying, “It was impressive how the Capstone presenters intensively worked on the problems, not confining themselves to textbook solutions.” Moreover, he commented on the Data Utilization Competition, mentioning that “All seven teams showed meaningful outcomes in business and came up with unique ideas by collaborating with students from various departments.” He added, “It has been upgraded than before.”   Finally, the winners of the Data Utilization Competition were announced. After fierce competition, ‘Food Chart’ (Hyejin Won from Department of Computer Science of Engineering and four others) and ‘KU-reung-i’ (Saeyeon Lim from Department of Sociology and four others) won the Participation Award. The Excellence Award went to ‘NANUL’ (Taewoon Han from Business School and two others) and ‘Ssac-trio’ (Yeseul Yoon from Business School MSBA and four others). Lastly, the team ‘What About This Drink?’ won the Grand Prize, and the event ended with the Vice President of CDTB, Professor JoonHo Hwang, awarding the winning teams.   Article | Sangbong Chung (College of Political Science and Economics, Department of PSIR 17), Yeonghee Chung (School of Media & Communication 20) Photo | Serim Shin (College of Political Science and Economics, Department of Economics 18)

2021.11.08 Views 35

[Metaverse Colloquium] The future, culture and data that will captivate the MZ generation

[Metaverse Colloquium] The future, culture and data that will captivate the MZ generation The Metaverse Colloquium hosted by KUBS(Dean=Johngseok Bae) Startup Station(Director= Hojung Shin) and the Center for Digital Transformation & Business (CDTB; Head= Baeho Kim and Byung Cho Kim) was held on October 22(Fri). The main theme of the colloquium was “Culture and Data that will captivate the MZ generation.” Galaxy Corporation CEO Choi Yong Ho, director of Hana Financial Investment Park In Gyu, and director of Hilstone Partners Cho Sung Yeon participated as the speakers of the colloquium. Due to COVID-19, the colloquium was held online via Zoom with those who signed up for the event in advance. KUBS Dean Johngseok Bae welcomed the participants and said, “KUBS is doing a lot of research and industry-university collaboration based on digital platforms and is running a startup station rooted on entrepreneur mindset. We have prepared three sessions that will interest the MZ generation. Thank you to all the speakers and participants of this event.”   Galaxy Corporation CEO Choi Yong Hoi conducted the first session on the topic of ‘Metaverse in the entertainment industry.’ Starting from his own magazine publishing company at 23, Mr. Choi entered the media sector. He later developed algorithms used by Naver and commercialized more than 200 brands and started his business with a dream of becoming a ‘unicorn.’ He emphasized the importance of the metaverse and suggested Mamison’s sub-character (부캐) as an example. “sub- characters are endlessly reproduced within metaverse, as well as business models,” he said. He defined the goal of the metaverse era as generating IP and digital data from sub-characters, satisfying fandoms and artist management firms, and diversifying contents with artists. The 2nd session was led by director of Hana Financial Investment Park In Gyu on the topic of ‘The 4th Industrial revolution and Real estate metaverse.’ Mr. Park defined the 4th Industrial revolution as the fusion of reality and virtual worlds to benefit humans. He emphasized that we must predict and adjust to the virtual world to optimize the real world. Regarding AI and 12 TECH, he said that “the 4th Industrial revolution will be an age that information of real and virtual worlds exchange in a virtuous cycle with blockchain as a medium.” He also explained about the relation between the industrial revolution and Maslow’s hierarchy of needs and predicted new higher-level needs that surpass self-actualization in the age of the 4th Industrial revolution. He concluded the session by explaining the concept of smart city. The last session led by the director of Hillstone Partners Cho Sung Yeon was conducted with ‘metaverse expanding into industries’ as the topic. Mr. Cho explained metaverse and general-purpose technology and emphasized that the core technology to metaverse is ‘a compound of general-purpose technology.’ He mentioned the uncanny valley theory and emphasized the incremental publicization and development of related technology as a strategy. He mentioned Maslow’s hierarchy of needs that was introduced in the previous session and explained that metaverse satisfies the four higher level needs (self-actualization, esteem, love and belonging, and safety needs). Mr. Cho introduced the virtual workplaces and virtual interviews by presenting videos of metaverse companies ‘NVIDIA’ and ’EXP’ as examples. Lastly, he concluded his session by explaining the applications of metaverse in medicine.   After the three sessions, head of CDTB Baeho Kim thanked everyone for participating, and the Metaverse Colloquium hosted by the CDTB and Startup Station was concluded.   Editor | Yoon Seon Woo (Media and Communication ’18)

2021.11.08 Views 43

Korea University Business School Ranks 20th in the World by the FT E-MBA Rankings

Korea University Business School ranks 20th in the world by the FT E-MBA Rankings   KUBS ranks 20th by the Financial Times World’s Top 100 E-MBA Rankings 2021   KUBS maintains first place in Korea for 11 consecutive years, moving up seven steps from 27th in 2019 to 20th this year   Korea University (President=Chung, Jin Taek)  Business School Executive MBA (E-MBA) program ranked 20th in the world by Financial Times (FT) the Top 100 EMBA Programmes. According to the report published by the FT on October 18, 2021, KUBS E-MBA entered the Top 20 business school rankings last year by ranking 19th and has been maintaining the status for two consecutive years. In addition, KUBS has been maintaining first place in Korea for 11 consecutive years.   KUBS has ranked higher than many of the world’s prestigious universities including the University of Pennsylvania: Warton (38th), National University of Singapore Business School (22nd), and Columbia Business School (34th). This year’s first place was taken by HEC Paris International EMBA. Of all other universities in Korea, Yonsei University ranked 40th following KUBS. Photo by Financial Times Business School Rankings   The FT E-MBA rankings are for universities that have been accredited by AACSB or EQUIS, which are international business education institutions. The evaluation criteria include ▲salary ▲salary increase ▲career progress ▲aims achieved ▲female faculty/students ▲international faculty/students and ▲FT research rank.   The ranking of KUBS E-MBA is noticeable because it has entered the Top 20 solely with its exclusive business program. While most high-ranked Asian universities run their program with partner universities in the United States or Europe, Korea University was able to rank 20th with its exclusive program. Thus, KUBS has proven that its curriculum, which aims to develop students’ skills as CEOs by focusing on hands-on experiences, is one of the world’s best programs.

2021.10.25 Views 123

Korea University Business School and KB Bank signed 「Memorandum of Understanding for Mutual Cooperat

Korea University Business School and KB Bank signed 「Memorandum of Understanding for Mutual Cooperation in Social Contribution」 Korea University Business School (Dean Jong-Seok Bae) signed a business agreement for mutual cooperation in social contribution with KB Bank (President Heo In) on the 15th.   The signing ceremony, which was held on the same day, was attended by key officials from both institutions, including Bae Jong-seok, dean of Korea University Business School and Dean of Business School, Yoo Yong-geun, vice president of Graduate School of Business, and Kim Woon-tae, representative of KB Bank's Small and Medium Business Customer Group.   Through this agreement, KB Bank decided to recommend executives and employees of small and medium-sized enterprises as students for the business administration education program provided free of charge by the faculty of Korea University Business School as part of talent donation. In addition, Korea University Business School plans to promote mutual development with KB Bank, strengthen social contribution by nurturing small and medium-sized business management and innovation, and practice ESG management.   At the signing ceremony, Bae Jong-seok, dean of Korea University Business School and Dean of Graduate School of Business, said, “We welcome the signing of business agreement for social contribution mutual cooperation with KB Bank, an institution that represents Korean finance. We look forward to becoming a partner in the future,” he said.   Kim Woon-tae, CEO of KB Bank's Small and Medium Business Customer Group, also said, "We will provide the best financial services to become 'The people's lifelong financial partner' by strengthening social contribution in addition to providing financial support." He also added, “We will strive to accomplish a win-win development and become a more trusted institution.”

2021.10.25 Views 87

[2021 Startup Institute Lecture Series #7] “Overcoming a crisis to create a Healthy Organization” Di

[2021 Startup Institute Lecture Series #7] “Overcoming a crisis to create a Healthy Organization”  Director Seo Hyun-sun of Ginger Tea Project The 7th lecture of the 2021 Lecture Series hosted by Korea University Business School (Dean = Jong-Seok Bae) and Startup Institute (President = Shin-Jeong Shin) was held on September 28 (Tue). The Lecture Series is a part of the Entrepreneurship Academy of the Seungmyeongho Entrepreneurship Education Center (Director = Dongseop Lee), an educational institution within the Startup Research Institute. This special lecture, held online due to COVID-19, was conducted by Seo Hyun-sun, director of Ginger Tea Project, under the theme of ‘Creating a Healthy Organization: Overcoming the Founder’s Internal Crisis and Shaky Organizational Culture’. Director Seo Hyun-sun is a founding member of Ginger Tea Project, a non-profit organization consulting firm founded in 2014. After working as a team leader and co-representative, she is currently in charge of various tasks such as organization operation and research as a director. “Through my personal stories, I wanted to solve the internal crises that came to me when I actually started the business,” said the director. She gave a lecture on two topics, ‘Entrepreneur’s internal crisis’ and ‘Shaky Organizational Culture,’ and the discussion regarding worries coming along with starting a business followed. Regarding ‘the entrepreneur’s internal crisis’, the director introduced three keywords: fear, burden, and instability, along with anecdotes from her own process of starting and managing her business. Director Seo said, “I decided to do the things I wanted to do until the end because it was okay to fail,” When women with career interruptions gathered and decided to start a business together, they decided “to do the things they wanted to do until the end because it was okay to fail,” and such words helped them to accept fear. Also, after the co-founder left the organization and Director Seo felt the fear of failure, she felt that “she would not regret going down this road after thinking about it” and that “it would be nice to look inside the heart to see what worries lie in there.” Talking about the financial instability of non-profit organization, she especially emphasized that you look at the business as a whole and acknowledge the time lag that comes with the business. Regarding the organizational culture, he said, “Our own handicap, such as women who have lost their careers or receive little investment, has created a creative organizational culture.” Director Seo explained, “Financial sustainability is also important, but focusing on sustainability that enables growth and provides experiences has become our unique DNA,” explaining the background of forming Ginger Tea Project’s unique organizational culture. Finally, after discussing the importance of colleagues and family in a difficult situation, Director Seo emphasized that even a small decision at a small scale can make a significant difference, saying, “I believe that an organization with a healthy inside has a high potential to develop into a good organization.” The lecture ended with a question-and-answer session.   Written | Jeong Sang-bong (College of Economics and Economics, Political Science 17)  

2021.10.18 Views 85

[2021 Startup Station Lecture series #5] ‘Global corporations are focusing on ESG-Innovation’ PNP Se

[2021 Startup Station Lecture series #5] ‘Global corporations are focusing on ESG-Innovation’ PNP Seoul office CEO Song Myeong Soo           The 5th special lecture of the 2021 Lecture series hosted by KUBS(Dean=Bae Johngseok) Startup Station(Director = Hojung Shin) was held on September 14th(Tue). The Lecture series is part of the Entrepreneurship Academy program of the Seung Myeong-Ho Center for Entrepreneurship Education (Director=Dongseop Lee), an education institution within the Startup Station. Lectures are given by startup mentors who are working in the field. PNP Seoul office CEO Song Myeong Soo gave an online lecture, due to COVID-19, on ‘Global corporations are focusing on ESG-Innovation.’    PNP is one of the world’s largest investing organizations that foster new startups by supporting their finances and resources. It introduces around 520 starts to global corporations and venture capitals and acts as an intermediary or investor by annually attracting an average of 250 investments or directly investing. Also, PNP functions as an open innovation platform that uses startup/educational institutes/outside institutions and other resources for corporate innovation. It boosts investment and collaborative activities among companies. PNP has shown its strengths in FinTech such as Paypal and LendingClup, among the 17 sectors and has contributed to the making of 22 unicorn enterprises.    Mr. Song emphasized ‘positioning’ based on the investment patterns of corporations. Mr. Song gave various examples to state that “positioning based on your strengths, efficient resource management and knowledge of what clients want can lead to new findings.” He introduced a case where MONARCH, the first firm to produce 100% electricity running tractors, received investments from Walmart. Mr. Song said “it might seem peculiar but it is understandable if you knew that Walmart has been interested in farming business and farming,” and said that one must be interested in the client’s situation and demands.   Also, Mr. Song said that “it is important to meet good investors and partners,” and encouraged the students to look globally rather than only domestically. He introduced investment programs and open innovations such as ‘AEPW(Alliance to End Plastic Waste)’ that invests in eco-friendly startups and ‘Benz Startup Autobahn.’ Lastly, Mr. Song hoped that the students “recognize the importance of ESG innovation and positioning” and concluded the lecture after a Q&A session.     Editor | Jung Sang Bong (College of Political Science and Economics, Political Science & International Relations ‘17)  

2021.10.05 Views 117

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