Different Places, One Shared Commitment: The First Responses to KUBS 120 MARCH      An alumnus who extended a group donation into a personal contribution, a current student who expressed gratitude to the University even while serving in the military, and a high school student aspiring to study at Korea University Business School—participants who began from different moments and circumstances have come together naturally within a single campaign.   Launched to prepare for the next 120 years of Korea University Business School, the “KUBS 120 MARCH” fundraising campaign aims to raise KRW 12 billion and engage 12,000 participants. Every great march begins with small individual choices, and the three individuals who helped set this campaign in motion took their first steps from a shared desire to connect with the School in ways that felt meaningful to them at this moment in their lives.    To explore these beginnings, this feature brings together three participants in the “KUBS 120 MARCH” campaign to hear what inspired their decision to give and what “participation” means to each of them. Their stories invite us to see giving not as something reserved for a select few, but as a natural choice that can emerge within everyday life. Together, these individual choices form the first steps of a long march toward the next 120 years of Korea University Business School.    “Adding a Sense of Responsibility to 120 Years of History”  Junghee Kim | 17th President, Women Alumni Association, KUBS Executive MBA (E-MBA)    Q1. Could you briefly introduce yourself and share how you became connected to the E-MBA program?  A1. Hello, my name is Junghee Kim, an alumna of the Korea University Executive MBA program and currently the 17th President of the Women Alumni Association. I work in the IT industry. As I continued my professional career, my desire grew to engage with people from diverse fields and to keep learning. That motivation led me to enroll in the Korea University E-MBA program. Today, I am giving back to the Women Alumni Association, drawing on the energy and inspiration I received from this community.    Q2. After making a group donation, you also chose to contribute under your own name. What inspired that decision?  A2. During the donation ceremony held by the Women Alumni Association, I had the opportunity to meet the Dean in person and hear about the current situation of the School and its future direction. While the group donation expressed our collective commitment, it prompted me to reflect separately on my own personal role. As I learned more about the realities and challenges facing my alma mater, I felt it was important to add a sense of responsibility under my own name as well. I have always practiced giving at the end of each year, regardless of the amount, so this personal donation felt less like a special decision and more like a natural continuation of that habit.    Q3. What has stayed with you most, or what personal change has this donation brought about?  A3. When I was younger, I believed that everything I achieved was solely the result of my own efforts. Over time, however, I have come to realize how much support and good fortune from others played a role in shaping who I am today. Since then, I have become more attentive to those around me and have tried to live with the intention of being a small stepping stone for someone else’s growth whenever I can. This donation, too, is simply a natural extension of that way of life.    Q4. Is there a message you would like to share with students and the Business School?  A4. Rather than creating a dramatic change, I hope this donation reaches students who are doing their best in their own circumstances with the message that they are not alone. I wanted it to serve as a small source of support, so that no one has to give up their studies or dreams for financial reasons. I also hope this act of giving does not end here, but eventually continues as a cycle in which today’s students support the next generation. I wish for Korea University Business School to continue fulfilling its role as a community that connects people to one another.  Finally, I would like to express my sincere gratitude to the executive members of the Women Alumni Association, who trusted an imperfect president and quietly stood by me, making this donation possible. I would also like to extend my deepest thanks to Hyung-Woo Kim (Class of the 14th cohort) for his unwavering support and warm encouragement at every event.      “Making a Meaningful Choice as a Student, Even While Serving in the Military”  Junhyuk Jang | Class of 2024, Korea University Business School (Currently in Military Service)    Q1. Could you briefly introduce yourself?  A1. Greetings! My name is Junhyuk Jang, a member of the Class of 2024 at Korea University Business School, currently fulfilling my mandatory military service in the Republic of Korea Air Force. Although I am temporarily away from campus, I chose to participate in the KUBS 120 MARCH campaign to contribute in a small way after resonating with its purpose.    Q2. What motivated you to make a donation as a student currently serving in the military?  A2. Above all, I wanted to give back, even in a small way, for the experiences I have gained at the Business School. Although my time at KUBS has not been long, I feel that I have learned a great deal through my professors’ lectures and through interactions with fellow students, including both upperclassmen and underclassmen.  KUBS traditions and events, such as the Korea–Yonsei Games, allowed me to naturally experience the strong sense of pride and energy that define the KUBS community. In addition, while preparing for my military enlistment and facing important decisions regarding my unit assignment, I received valuable guidance and support from a KUBS alumnus. Reflecting on these moments, participating in this campaign felt like the most natural way to express my gratitude.    Q3. How did it feel to participate in the campaign through a donation at the occasion of the Business School’s 120th anniversary?  A3. It felt meaningful to know that, in a very small way, I became part of the 120-year history of KUBS. Rather than being simply a student of the past, I felt as though I had become one of the members who will continue to be connected to the School in the years ahead. That sense of responsibility, combined with pride, made the experience especially memorable.    Q4. What does this donation mean to you personally?  A4. To me, making a donation is one way of expressing gratitude. It gave me an opportunity to reflect on how the education and environment I have benefited from were made possible through the participation and support of many people. Being able to contribute—however modestly—to that ongoing cycle was deeply meaningful. More than the amount itself, what stayed with me most was the feeling of remaining connected to the School. I see this act as part of the value of KUBS, built over the past 120 years through the dedication of its faculty, the achievements of its alumni across diverse fields, and the shared experiences of students learning and growing together. As a member of the Business School community, I hope to continue fulfilling my role so that this tradition and sense of pride will carry on into the future.      “I May Still Be a High School Student, but My Heart Is Already Reaching the Business School”  Gyeongyong Cho | First-Year Student, Cheonan High School    Q1. Could you briefly introduce yourself?  A1. Hello, my name is Gyeongyong Cho, and I am a first-year student at Cheonan High School in Cheonan, Chungcheongnam-do. I currently lead a team called PACM, which supports young people in planning and carrying out self-directed projects. Through small projects with my peers, I am growing with the goal of becoming someone who can contribute, even in a small way, to making the world a better place.    Q2. What motivated you to donate to the KUBS 120 MARCH campaign, even as a high school student?  A2. I first developed an interest in business when I was in the second grade of elementary school. Over time, I learned that Korea University Business School is regarded as one of the leading business schools in Korea, and I began to hope that I might one day have the opportunity to study there. After entering high school, I was able to participate in a regular campus tour of KUBS through my school. Walking around the campus in person, I found myself thinking, “I want to come here someday,” and “I want to be someone who can contribute in some way.”  As a high school student, there were limited ways for me to act on those feelings. When I learned about the KUBS 120 MARCH campaign, however, I realized that I, too, could participate. Although the amount was small, I decided to donate as a way of turning my respect and admiration into action.    Q3. Was there a particular thought or moment that most influenced your decision to donate?  A3. Whenever I thought about Korea University Business School, I felt a sense of excitement. I cannot be certain whether my academic record will ultimately allow me to study there, but that uncertainty made me want to challenge myself even more. Those feelings had been building over time, and this campaign provided the moment for them to naturally turn into action. For me, making a donation was also a kind of challenge—one that I wanted to take on.    Q4. Is there a message you hoped to convey through this donation?  A4. I did not intend to send a particular message. What I did realize through this experience, however, is that age limits fewer things than we might expect. Many of my peers are unfamiliar with the idea of donating, but I believe that anyone who has the intention can participate in their own way. I hope this donation can serve as a small example of that possibility.      The individuals standing at the starting line of the KUBS 120 MARCH campaign do not share the same background or circumstances. What they do share is a common choice: each thought of the School and decided to participate in the way that was possible for them at this moment.   From a donation initiated in the name of an organization, to a current student’s contribution made while serving in the military, to the participation of a high school student still seated in a classroom but already responding to the future—these stories demonstrate that KUBS 120 MARCH is not confined to a single form of giving. Rather, it is a campaign that embraces diverse ways of participation. As Korea University Business School looks toward its next 120 years, the march of KUBS 120 MARCH continues—here and now—through choices both large and small. 

E-MBA Class of 1 Alumnus Kyungjoo Shin, CEO of Media Gallery Co., Ltd., Donates to “KUBS 120 MARCH” Development Fund      As Korea University Business School continues to build momentum and expand alumni participation through the “KUBS 120 MARCH” campaign, a development fund donation ceremony was held on December 30, 2025, honoring Kyungjoo Shin, an alumnus of the first cohort of the Executive MBA (E-MBA) and CEO of Media Gallery Co., Ltd. During the ceremony, the Business School presented a donation certificate and a plaque of appreciation to express its gratitude for his generous support.    Mr. Shin shared, “What I learned during my graduate studies was immensely helpful in running my business. Although the academic journey was not easy, the experience became a valuable foundation for the work I do today.” He added, “I hope this donation can serve as a spark that encourages fellow alumni to participate in the campaign as part of a much larger wave.”   He also noted, “When I shared the news with my family, they responded by expressing their willingness to support the cause as well, which made me even more grateful.” He continued, “I plan to maintain my interest in the campaign and make additional pledges through May, as the campaign continues.”      Mr. Shin is the CEO of Media Gallery Co., Ltd., where he operates a business specializing in the digitization, restoration, and preservation of analog media. His work involves converting materials that were recorded in the past but have become difficult to view—such as old wedding videos—into digital formats so they can be accessed and appreciated again. A major part of the company’s activities also includes cultural heritage restoration projects, in which records originally captured on projector film are digitized for long-term preservation. In addition, Mr. Shin has carried out projects to restore and preserve historical archives held by corporations.    Mr. Shin noted that the knowledge he gained during his studies proved directly applicable to his professional work, particularly while undertaking projects for public-sector institutions. “I found the lessons extremely helpful in practical, on-the-ground situations,” he said, explaining that his academic experience informed real-world decision-making and problem-solving. He also highlighted the value of the alumni network, adding that it has served as a strong and reliable foundation as he continues to grow his business.      During his remarks at the presentation of the plaque of appreciation, Dean Eonsoo Kim stated, “The support shown through participation in the KUBS 120 MARCH campaign serves as an important driving force as the Business School prepares for its next 120 years.” He added, “Building on this encouragement, we will continue our efforts to cultivate talents who contribute to future society, while advancing innovative research and delivering leading-edge education.”    Meanwhile, just one month after its launch, the “KUBS 120 MARCH” fundraising campaign marked a stable and promising start, securing pledged contributions of KRW 890 million for the Development Fund and approximately KRW 1.11 billion for the Scholarship Fund, for a total of around KRW 2 billion. The campaign will continue through May 2026, and KUBS plans to further broaden participation through ongoing engagement and communication with members of the campus community, alumni, and institutional partners. 

“KUBS 120 MARCH” Fundraising Campaign Marks a Successful Start.. Approximately KRW 2 Billion Pledged in December Alone Campaign Gains Momentum as Preparations Begin for Educational and Cultural Spaces During Winter Break    Korea University Business School (KUBS) has achieved a strong early milestone in its fundraising campaign, “KUBS 120 MARCH,” launched to commemorate the University’s 120th anniversary. In December 2025 alone, the campaign secured approximately KRW 2 billion in pledged donations.     Of the total pledged amount, KRW 890 million was committed to the Development Fund and approximately KRW 1.11 billion to the Scholarship Fund, signaling a stable and promising start to the campaign. Contributions have come not only from corporate partners such as Samyang Trading and SJG Holdings, but also from alumni class groups including the Class of ’79, ’81, and ’98, as well as the Executive MBA Alumni Association, the Women Alumni Association, and individual alumni donors.    Participation has continued to expand, with contributions from faculty members, staff, faculty research groups, current students, and even high school students, underscoring the campaign’s inclusive and open nature beyond any single group or constituency.    More than a celebration of the past 120 years, “KUBS 120 MARCH” is a forward-looking fundraising initiative designed to prepare KUBS for the next 120 years. Funds raised through the campaign will be used to expand scholarship support, enhance educational and research infrastructure, and develop integrated spaces that foster learning, collaboration, and cultural exchange, ensuring the Business School’s sustainable growth and future development.    | Full-Scale Implementation of the 4Tech Strategy... Investing in the Development of Future-Ready Business Leaders    Building on the momentum of the campaign, Korea University Business School is actively advancing its 4Tech strategy, supported by the funds raised through the initiative, to respond proactively to rapid changes in future industries and the technological landscape. The 4Tech strategy identifies artificial intelligence, semiconductors, energy, and robotics as the School’s core strategic focus areas and aims to cultivate future-ready business leaders equipped with the ability to understand and leverage advanced technologies.     KUBS has already developed a dedicated AI track and a 4Tech Microdegree curriculum, and is moving forward with expanding related courses and research while strengthening its faculty. In particular, the number of full-time faculty members is expected to exceed 100 for the first time in the School’s history by 2026, reflecting a strategic expansion designed to structurally enhance educational and research competitiveness in the 4Tech fields. Through the 4Tech strategy, KUBS seeks to broaden students’ understanding of technology and further extend that understanding into inquiry, collaboration, and practice through the 3C Trading Zone, creating an integrated ecosystem for learning and innovation.    | Development of the Hyundai Motor Hall “3C Trading Zone (Working Title): A Space Where the Essence of Business Education Is Experienced in Everyday Life   Supported by the funds raised through the “KUBS 120 MARCH” fundraising campaign, Korea University Business School plans to establish the “3C Trading Zone (working title)” on the basement level of the Hyundai Motor Hall. The space is designed to allow students and members of the KUBS community to directly experience the School’s core values—3C: Curiosity, Collaboration, and Contribution—in their daily academic lives. Beyond the traditional classroom setting, the initiative seeks to create an environment where curiosity, critical thinking, and a deeper understanding of people and society can be cultivated organically. Construction of the space is scheduled to take place during the academic break.   △ Proposed Plan for the Development of the 3C Trading Zone   The 3C Trading Zone is conceived as a place where the essence of business education—examining assumptions, asking questions, and forming the rationale behind decisions—can be experienced naturally in everyday contexts. Students from diverse academic backgrounds, together with faculty, staff, and external partners such as industry professionals, will engage in dialogue, exchange perspectives, and collaborate to transform ideas into outcomes that contribute meaningfully to society.    The Zone will include an Art & Culture Room, featuring the artwork “The Trunkless Elephant” by artist Jeong Soon Oum. While each element of the space serves an independent function, together they contribute to bringing the principles of 3C to life within a shared environment.     △ (From left) Rendering of the Art & Culture Room and a Proposed Plan for Installing "The Trunkless Elephant"   The Art & Culture Room serves as the starting point of Curiosity, providing a venue where questions are shared and ideas are explored through music, dance, and other forms of expression. By articulating their perspectives and encountering those of others, students and community members will experience how curiosity naturally evolves into collaboration.    “The Trunkless Elephant,” which begins with the question, “What if an elephant lacked the trunk that is essential to its existence?”, challenges familiar assumptions and stimulates curiosity. By provoking numerous questions and inviting diverse interpretations and dialogue, the artwork encourages students and members of the community to view problems from new and unconventional perspectives.    Through the 3C Trading Zone, students will engage in dynamic, real-world learning while reflecting on their career paths, while companies will benefit from opportunities to address real challenges and connect early with top talent—creating a mutually reinforcing ecosystem of education, collaboration, and social contribution.    | Installation of an LED Display in the Lobby of the LG–POSCO Hall   An LED display is scheduled to be installed in the lobby of the LG–POSCO Hall. The display will serve as a communication platform for sharing updates on donor participation in the “KUBS 120 MARCH” campaign and will become a focal point where visitors can gain an at-a-glance overview of the Business School’s present achievements and future vision.      | Comprehensive Recognition and Appreciation for Donors    Korea University Business School will also implement a range of donor recognition initiatives for participants in the “KUBS 120 MARCH” campaign. Depending on the purpose and scale of each contribution, these initiatives will include dedication ceremonies, letters of appreciation and donation certificates, public acknowledgment through on-campus and online platforms, and invitations to major events and programs, among other forms of recognition.    Notably, the campaign places greater emphasis on the act of participation itself rather than the size of the donation. Designed to lower barriers to entry, the initiative encourages individuals to contribute in ways that are accessible and meaningful to them, ensuring that every act of participation becomes part of the collective record commemorating the 120th anniversary of the Business School.    Dean Eonsoo Kim emphasized, “The pledges made over the course of December represent the collective commitment and goodwill of each member of our community. We hope that many more individuals will join us, each in their own way, on this journey to prepare for the next 120 years of the Business School.”    The “KUBS 120 MARCH” campaign will continue through May 2026, and KUBS plans to further expand participation through ongoing engagement and communication with faculty, students, alumni, and institutional partners.    Total Pledged Amount (Dec. 1–31, 2025): KRW 2,096,997,231    *List of donors to be announced (to be continued) *   [KUBS 120 MARCH] Make a Donation ▶ Make a Donation

E-MBA 21st Cohort and AMP 99th Cohort Donate to Advance Their Alma Mater and Support Future Students  Alumni of the Korea University Business School have put their generosity into action to support their alma mater and future students. The 21st Cohort of the Executive MBA (E-MBA) donated KRW 30 million, and the 99th Cohort of the Advanced Management Program (AMP) contributed KRW 15 million, bolstering academic excellence and the cultivation of future talent.  This donation was made to enhance the learning environment at Korea University Business School (KUBS) and to support students’ academic pursuits and personal growth. The alumni’s heartfelt gifts reflect their deep affection for their alma mater and their commitment to nurturing the next generation of students.  The E-MBA is a flagship program at Korea University Business School (KUBS), and its alumni continue to support their alma mater after graduation through robust networks and engagement. Each cohort has made a class gift upon graduation, and the 21st Cohort’s gift of KRW 30 million was designated for the Development Fund to help students focus on their studies in an enhanced learning environment. The gift presentation was held during the E-MBA Unity Gathering in June.  Likewise, the 99th Cohort of the Advanced Management Program (AMP) at Korea University Business School (KUBS) demonstrated its strong ties to its alma mater with a generous gift of KRW 15 million. The AMP is a premier executive education program where leaders from diverse sectors in Korea and abroad convene to exchange knowledge and experience. Drawing on what they have gained through the program, AMP alumni actively give back to society and the University. This gift will be directed to scholarships to support the next generation of students.  The sustained engagement and support of E-MBA and AMP alumni are a powerful driver of KUBS’s evolution into a world-class institution. Together, these generous gifts help cultivate more talented students, who in turn give back to society—reinforcing a virtuous cycle of giving and growth. 

KUBS Class of 79 Scholarship Committee Pledges KRW 175 Million in Donations to KUBS      The KUBS Class of 79 Scholarship Committee, established by graduates of the KUBS Class of 1979, has pledged a KRW 175 million donation to Korea University Business School (KUBS). The donation will support scholarships and research funds aimed at fostering globally competitive talent and advancing entrepreneurship research.    The 79 Scholarship Committee will contribute the donation over a five-year period, with KRW 35 million donated annually. Of this amount, KRW 15 million will be allocated to the ‘79 Global Scholarship,’ which supports KUBS alumni admitted to master’s or doctoral programs at prestigious international universities. The remaining KRW 20 million will fund activities at the Ijin Center for Startup Incubation.    The donation ceremony took place on Friday, December 6, during the 42nd KUBS Alumni Night. The event was attended by donors, including Sanghyun Lee (Business 79), Chair of the 79 Scholarship Committee, adding significance to the occasion. Expressing his hopes for the initiative, Sanghyun Lee stated, "We hope this donation provides outstanding students with the opportunity to focus on research and entrepreneurship, ultimately helping them grow into leaders who will drive both academia and industry forward." 

Sewon Group’s Deokwoon Scholarship Foundation and Alumnus Min Yong Kim Hold Donation Ceremonies    On October 11, Korea University Business School (KUBS, Dean: Eonsoo Kim) hosted a donation ceremony for Deokwoon Scholarship Foundation organized by Sewon Group, in the Dean’s Office. The event was attended by Dean Eonsoo Kim, Professor Weon Sang Yoo, Deokwoon Scholarship Foundation Chairperson Ji Eun Lee, Sewon Group CEO Do Hyun Kim, Executive Director Jong Tae Lee, and key managers Chan Young Sung, Soo Geun Lee, and Jun Sung Kim.      The ceremony began with welcoming greetings between Dean Eonsoo Kim, Chairperson Ji Eun Lee, and representatives of Sewon Group and the Deokwoon Scholarship Foundation. Dean Kim expressed his gratitude, stating, “I deeply appreciate Chairperson Ji Eun Lee and the Sewon Group representatives for their meaningful contribution. This scholarship will be used to nurture future business leaders.” Following the greetings, participants watched a promotional video detailing the foundation’s mission and Sewon Group’s vision. Chairperson Ji Eun Lee then presented the donation letter, and Dean Kim awarded a donation certificate and a plaque of appreciation. The ceremony concluded with a commemorative photo session.    On the same day, a separate Alumnus Min Yong Kim Development Fund Donation Ceremony was held. Alumnus Min Yong Kim, from the Class of 1990, donated KRW 10 million, emphasizing that giving back to his alma mater was a meaningful way to support the development of KUBS and aid future students. The event was attended by Dean Eonsoo Kim and Professor Weon Sang Yoo, who expressed their heartfelt thanks for his generosity.      Both ceremonies highlighted the importance of philanthropy in fostering educational excellence and supporting future generations of leaders.