Shaping the Future of Business with Doosan – CEMS Skill Seminar Concludes Successfully      Korea University Business School (KUBS) successfully hosted the 2025 Spring CEMS Global MIM Skill Seminar, a practical, hands-on program designed to strengthen the global business competencies of 17 incoming CEMS students. The seminar focused on career development and immersive corporate visits to Korean companies, while offering participants valuable hands-on learning experiences.  The program consisted of △ a career development lecture held on Friday, May 23; △ a visit to the Doosan Heritage Museum in Bundang on Saturday, May 24; and △an overnight trip from Friday, May 30 to Saturday, May 31 to Doosan Enerbility’s headquarters and manufacturing facilities in Changwon. It was conducted as a practice-oriented program that combined various forms of learning and hands-on experiences.      The career development lecture focused on global strategy and sustainable management, exploring various case studies centered on Doosan’s history and vision. At the Doosan Heritage Museum in Bundang, Professor Tae-Won Park provided a guided tour of exhibits that visually trace the major milestones of Doosan Group from its founding to the present day. It was a meaningful opportunity to reflect on the company’s philosophy and values, as well as the changes it has undergone in response to the times—prompting participants to revisit the stories of the people embedded within its history and culture.      The visit to Changwon was carefully organized to provide participants with an in-depth understanding of Doosan Enerbility’s business strategy and manufacturing operations. On the first day, participants attended a lecture at the company’s Changwon headquarters on corporate strategy and HR practices. This was followed by a tour of the Changwon plant, where they experienced firsthand the production of world-class power generation facilities. In the evening, a dinner and Q&A session with Vice Chairman Tae-Won Park offered a valuable opportunity for direct engagement with the company’s leadership.      This seminar was particularly meaningful in that it focused on case studies from companies within the Doosan Group, including Doosan Bobcat, which recently joined as a KUBS CEMS Corporate Partner. Although Doosan Bobcat did not participate in the program directly, students were able to deepen their understanding of the Doosan Group as a whole by experiencing firsthand the history, technological capabilities, and sustainable management strategies of Doosan Enerbility, another company within the group.      Professor Tae-Won Park (Vice Chairman of Hancom Group and Board Member of Chung-Ang University), who planned and led the program, explained, “This Skill Seminar was designed to vividly illustrate to students how a company adjusts its strategies and continues to survive and grow over time by tracing Doosan’s 129-year business history in the context of changing eras and technologies. The emphasis was on enhancing students’ practical understanding by exposing them to real business environments and the language of business used in the field.”   He also emphasized, “The opportunity to witness advanced technologies—such as small modular reactors (SMRs) and gas turbines—that only a few countries in the world are capable of manufacturing was a valuable experience for students, allowing them to truly grasp the essence of global industrial competitiveness.”      Above all, he noted that “beyond plant tours and lectures, the evening gatherings and overnight stay during the two-day, one-night program fostered natural interaction and strengthened the bonds among students.” Professor Park added, “I believe that the accumulation of such experiences has ultimately served as the foundation for Korea University Business School to rank first among all 33 CEMS member schools worldwide in the Skill Seminar category.”  Lastly, he expressed his hope that “the CEMS Skill Seminar will continue to serve as a vibrant learning platform that bridges theory and practice, as well as domestic and global perspectives. Education grounded in real-world experience, I believe, will play a vital role in equipping students with practical insight and a global business mindset.”      Meanwhile, the CEMS Global MIM is a joint master’s program offered by more than 30 leading business schools worldwide, and Korea University Business School is the only CEMS member school in Korea, taking a leading role in fostering global talent.   

[Interview] Campus CEO Startup Competition Winner ‘Ourtube’ – A Challenge Born from the ‘Strategic Technology Commercialization’ Course    Starting a business is an excellent way to learn how to manage failure. The journey of Team Ourtube, which began in Professor Jinyoung Kim’s entrepreneurship course Strategic Technology Commercialization, is a prime example. Their innovative idea—a recommendation platform designed to break the filter bubble effect of YouTube’s algorithm—won them first place in the Campus CEO Startup Competition. Behind this achievement was a classroom environment that embraced trial and error, along with team dynamics fueled by strong engagement. KUBS News sat down with the team to hear how their entrepreneurial idea became a powerful platform for learning and growth.        ■ Interview with Professor Jinyoung Kim (Special Lecturer)  Q1. Was there anything particularly noteworthy about the winning team’s development during the course?  A1. Entrepreneurship courses are more like juggling practice than traditional lectures. The instructor isn’t the only one tossing balls in the air—each student must learn to juggle their own. Some start the semester already holding a ball, while others don’t even know how to make one. By the end, my goal is for every team to put on its own juggling performance. Rather than simply delivering knowledge, this course placed a greater focus on cultivating the ability to manage failure.  In that sense, Team Ourtube was especially memorable. Their dedication and focus were evident right through to the end of the semester, and their passion truly stood out. I hope that this hands-on “juggling” experience will help them pursue their own ideas with confidence in the future.  Q2. What kind of support do you think is still needed for student entrepreneurship?  A2. KUBS offers a robust entrepreneurial infrastructure, including the Startup Station. Of course, not all students aim to become entrepreneurs, but an increasing number are wondering how successful founders achieve what they do. I believe we need more accessible opportunities for students to try their hand at entrepreneurship in a low-pressure setting. If on-campus programs—such as the Crimson Startup Support Group—continue to diversify and lower their entry barriers, they can serve not only as platforms for launching startups, but also as spaces where students can safely practice managing failure.  Q3. Any advice for students aspiring to start their own ventures?  A3. Failure should be experienced repeatedly on a small scale, quickly, and within a manageable scope. Just as you build muscle at the gym, the ability to manage failure can also be developed through practice. At KUBS, we offer a range of entrepreneurship courses taught by faculty members who bring both academic expertise and real-world experience. I encourage any students interested in startups to take advantage of these opportunities to strengthen their mental muscles.      ■ Interview with the Winning Team ‘Ourtube’  The participants were Hyunjoon Koh (Class of 2019), Jaewook Shim (Class of 2021), and Kiyong Choi (Class of 2021). Team member Byeongchan Kim (Class of 2021) was unable to attend the interview due to personal reasons.  Q1. What led you to participate in the startup competition?  A1. Hyunjoon Koh: Taking Professor Kim’s entrepreneurship course was the biggest reason. I remember giving an elevator pitch during midterms, and then the class voted for team leaders. In the next session, we had a casual “happy hour” with snacks, where we interviewed classmates on the spot to form our teams. That spontaneous and interactive process really strengthened our team chemistry, and we were proud of the result. When the professor recommended the competition, we naturally decided to take on the challenge.  Jaewook Shim: The team leader’s idea aligned closely with my own concerns about the “filter bubble” problem. I was intrigued and wanted to help bring the concept to life. Since we were already proud of what we had produced in class, joining the competition was a natural next step for us.  Kiyong Choi: I joined the team a bit later. I had been studying software development on my own and was interested in service design, so when Jaewook invited me to help on the technical side, I agreed—even though I didn’t feel fully confident in my skills. With the team’s encouragement, I decided to participate.  Q2. What was the core idea behind your winning startup concept?  A2. Hyunjoon Koh: Ourtube is a platform that identifies and reduces bias in YouTube’s recommendation algorithm. It promotes more balanced viewing by leveraging algorithm scores and MBTI analysis to recommend a wider variety of content, addressing the filter bubble problem. The name “OurTube” reflects our aim to shift from “YOU” to “OUR,” thereby creating a shared experience rather than an isolated one.  Q3. What was the biggest challenge during preparation process?  A3. Hyunjoon Koh: As a senior preparing for job hunting, it was challenging to juggle both the competition and job applications. Initially, our idea focused on political content, but after receiving feedback about its limited profitability, we decided to broaden the scope, which required a lot of careful consideration.  Jaewook Shim: It was my first time pitching, and conveying an idea clearly within a short time was more difficult than I expected. I studied various pitch examples on YouTube and practiced extensively. I eventually presented for our team at the Campus CEO Startup Competition, and through that experience, my presentation skills improved significantly.  Kiyong Choi: Since all of us were business majors, we were concerned about the technical feasibility of our concept. To address this, we sought technical advice from a friend in computer engineering and also researched possible legal risks.  Q4. What are your plans moving forward after winning the competition?  A4. Hyunjoon Koh: I hope to apply for other government support programs, such as the Pre-Startup Package. We are building on the feedback we received—especially regarding feasibility and profitability—as we prepare for the next stage.  Jaewook Shim: The most valuable part of the competition was receiving feedback from industry professionals. I would like to continue participating in other competitions and startup support programs whenever the opportunity comes up.  Kiyong Choi: While I don’t yet have the technical skills to immediately implement our idea, I’m refining my personal portfolio based on the team leader’s concept. Even at our post-competition team dinner, we talked about regrouping and making another serious attempt. I’m still very optimistic about collaborating again in the future. 

KUBS Partners with Leading Global Universities to Advance on the World Stage      Korea University Business School (KUBS) is rapidly strengthening its global competitiveness by establishing a series of new exchange agreements with leading universities across the United States, Europe, and Asia. From September 2024, KUBS has signed or is in the process of negotiating a total of nine new international partnerships. Notably, many of these agreements are with universities ranked among the top 20 undergraduate business schools in the United States, drawing particular attention.  KUBS has recently forged a variety of exchange agreements with prestigious U.S. institutions. For undergraduate exchange programs, it has entered into agreements with the University of Virginia and Michigan State University. In addition, comprehensive MOUs for broader academic collaboration have been signed with Carnegie Mellon University and the University of California, San Diego (UC San Diego). At the MBA level, exchange agreements have been established with Emory University and Georgetown University. KUBS is also expanding partnerships with universities in Europe and Asia, including Université Paris Dauphine-PSL in France and the City University of Hong Kong. Negotiations with the University of Washington are also progressing smoothly.  These new agreements encompass a range of meaningful collaborations—including undergraduate, graduate, and MBA student exchanges, as well as joint research—providing students with broader opportunities for global learning experiences. A particularly notable agreement is with The Johns Hopkins University, which offers KUBS undergraduate students admitted to its graduate programs through the Global +1 Program up to 50% in scholarship support.  A representative from the KUBS International Office stated, “The fact that KUBS has signed so many agreements with leading international institutions in such a short period demonstrates the school’s growing global reputation and educational excellence. We will continue to expand top-tier partnerships worldwide.”  As of now, Korea University Business School maintains active international exchange partnerships with 114 universities in 33 countries.   

Sowing Time and Weaving Stories – The Past and Future of the Korea University Business School’s 120th Anniversary Projects      Korea University Business School (KUBS) is marking its 120th anniversary in 2025 with a series of commemorative initiatives. First launched in 2022, the anniversary project is currently led by the 120th Anniversary Project Committee, chaired by Professor Hojung Shin, and encompasses a wide range of academic and cultural programs with lasting significance.  The first initiative took place in April 2022, with the creation of a symbolic green space in front of the KUBS main building. Trees such as wild plum, pagoda, and Korean pine were planted, transforming the KUBS campus into a space that evokes its historical legacy and identity. In May of the same year, the sculpture Relatum – The Location by renowned artist Lee Ufan, was installed in front of the KUBS main building, bringing greater artistic depth to the campus. Then in November, 120 Years of KUBS: An Oral History—featuring the recorded voices of honorary professors—was published, contributing to the preservation and enrichment of the school’s historical record.      In 2025, a series of academic and cultural projects are being carried out to further commemorate this historic milestone. In May, Korea University Business School: 120 Years and Beyond, a special commemorative pictorial book, was published. What makes this publication unique is its artistic reinterpretation of key moments in KUBS history through watercolor illustrations—offering a creative and emotionally resonant perspective on the school’s 120-year legacy.  KUBS traces its origins to 1905 as the Department of Commerce at Bosung College and is the only college that has shared Korea University’s 120-year journey since its founding. As the first institution to offer business education in Korea, KUBS has played a pioneering role in advancing the field of business studies nationwide. The commemorative pictorial book is organized into four balanced chapters—△Bosung College (1905–1945), △College of Commerce and Economics (1946–1976), △KUBS (1977–2004), and △Global KUBS (2005–present)—featuring 120 key events and scenes illustrated in watercolor.      The main illustrations were created by Professor Youngsun Jin, an honorary professor  in School of Art & Design, while select scenes were digitally illustrated by the 120th Anniversary Pictorial Student Committee using AI tools. The content of the book is based on records from A Centennial History of KUBS by Professor Emeritus Soosik Shin, and was planned and reviewed by the 120th Anniversary Project Committee to ensure editorial and historical accuracy. Going beyond a simple retrospective, KUBS: 120 Years and Beyond serves as a foundation for imagination and insight toward the next 120 years. The book is currently on public display at the KUBS History Hall on the first floor of the Hyundai Motor Hall.  In August, The Path of Business: A Civilizational History of Korea University Business School’s 120 Years will be released. Also in August, the KUBS Imagination Contest will be held, offering total prizes of 6 million KRW. Under the theme “Mapping the Future: Business Society in 60 Years,” the contest invites students to unleash their imagination and creativity by envisioning the world 60 years from now. The selected entries will serve as foundational material for discussions at the 120th Anniversary Forum on Friday, September 26, where invited experts will explore “The Future of Business and Business Studies.” All Korea University students are eligible to participate and may apply via the KUBS website by Friday, August 15.  September will feature a wide range of engaging events. Beginning on Thursday, September 25, the student-led KUBS festival Hosang Daedongjae will take place, followed by the official 120th Anniversary Forum – The Future of Business and Business Studies hosted by the business school on Friday, September 26. A panel of young entrepreneurs, corporate HR executives, and academic leaders will freely discuss the future direction of business and business education, drawing on student-generated visions of the world 60 years from now. The forum will feature a keynote lecture by Professor Youngheon Cho, historian and author of The Path of Business, along with the final round of the Imagination Contest, panel discussions, and a garden party. In the evening, a celebration hosted by the K-MBA Student Association will conclude the day’s festivities.      The 120th anniversary project goes beyond a mere retrospective; it serves as a platform to solidify KUBS’s identity and articulate its vision for the future. This was symbolically demonstrated during the 120th Anniversary Ceremony in May, where Dean Eonsoo Kim presented the school’s academic road map and development strategy. At the event, Dean Kim introduced the “Next Intelligence” vision, which aims to lead the future by integrating Human Intelligence and Artificial Intelligence. A key space for realizing this vision is the soon-to-be-established “3C 4Tech Trading Zone” within the KUBS campus.  Dean Kim emphasized that “a creative convergence space that dismantles the boundaries between technology, business, and art is essential for nurturing future talent,” adding that “the Trading Zone will be an open platform where students, companies, startups, and artists can freely collaborate, experiment, and grow together.”      The Trading Zone will feature a 3C Café offering refreshments, transparent whiteboards for open ideation, an Open Theater showcasing cultural content every Friday, an Art Sculpture that fuses technology and visual art, and art–multimedia studios. This space will serve as an Experiential Learning Place where students from business, engineering, and design collaborate in teams to identify and solve real-world challenges, working alongside startups and companies. Dean Kim emphasized that the Trading Zone will become a springboard for positioning KUBS as a hub for cultivating creative talents grounded in 4Tech innovation, expressing a strong commitment to driving innovation in future-oriented education.  Marking a significant turning point, Korea University Business School is leveraging its 120th anniversary as a springboard for sustainable change and innovation, collectively driven by its members, as it sets its sights on a bold leap into the next century. 

A Day of Shared Knowledge, Experience, and Connection – Successful Conclusion of the DBA Summer Special Lecture     KUBS-DBA (Doctor of Business Administration) program successfully held its 2025 Summer Session Special Research Seminar on Saturday, July 26. This meaningful event featured alumni from the Euro-Asia DBA program, which was jointly operated with France’s KEDGE Business School and Hong Kong Polytechnic University from 2016 to 2019. These alumni were invited as guest lecturers to share insights from their research fields and foster academic exchange.      The first speaker was Professor Taewon Park, currently Vice Chairman of Hancom and a board member of Chung-Ang University. Professor Park focused on the shift from B2C (Business to Customer) to B2B (Business to Business) models, and delivered an in-depth lecture on how to write research papers, using Doosan Heavy Industries’ portfolio strategy and various research materials. His session included a dynamic Q&A with current KUBS-DBA students, creating a warm and engaging atmosphere.      The second session was led by Hee Ok Kang, CEO of GAIAHOK and a current advisory board member of KUBS. Kang's lecture explored the impact of LMX (Leader-Member Exchange) on employee turnover, while incorporating the concept of organizational commitment. She examined the distinct impacts of these factors on office-based and field-based employees.      The final session was delivered by Dr. Youngha Lee, former president of LG Electronics and an experienced executive active across diverse industries. Drawing from both his extensive leadership background and academic insights gained during his DBA studies, Dr. Lee presented compelling case-based strategies that demonstrated how LG Electronics, as a latecomer, successfully penetrated and gained a competitive edge in mature markets. His engaging delivery and grounded analysis resonated strongly with the audience and received an enthusiastic response.  Spanning a diverse spectrum of industries and research disciplines, this year’s Special Research Seminar served as a meaningful platform for scholarly exchange and intellectual growth. It also deepened the bond of mutual respect and academic kinship between current students and alumni of the DBA program. 

Ask the Tiger About Your Career!… AI Career Chatbot “HORANG2” Officially Launched      To commemorate its 120th anniversary, the Career Development Center at Korea University Business School (KUBS) has officially launched HORANG2, an AI-powered career exploration chatbot built on Large Language Model (LLM) technology. The initiative was designed to help students explore their career paths more efficiently and in a personalized way, and is particularly meaningful as it was developed with the active participation of current KUBS students.  HORANG2 combines the latest GPT language model with KUBS’s internal database to provide personalized job information tailored to each student’s major, interests, and career goals. The platform is also integrated with more than 4,000 LinkedIn profiles of KUBS alumni, offering broader networking opportunities and allowing students to directly request coffee chats (1:1 mentoring sessions). In addition, HORANG2 supports academic exploration by enabling students to search the research areas of KUBS faculty members.    The chatbot was developed in collaboration with 'Absent', a startup team formed by KUBS students Yongseok Lee and Gyuri Kwon (Business ‘20). After approximately five months of planning, development, and testing, HORANG2 was officially launched on May 5, coinciding with Korea University’s founding day.      Students can access HORANG2 through various channels, including:  △ Clicking the main banner on the KUBS homepage △ Visiting the official website: https://horang2.co.kr △ Scanning the QR code on the KUBS official Instagram account  To enhance user convenience, the platform now offers improved accessibility for English-speaking users. It also includes updated features such as multilingual responses and international job postings based on input in foreign languages—specifically designed to support international students.    A representative from the Career Development Center remarked, “We hope HORANG2 will serve as a truly helpful career navigation platform for our students. Moving forward, we plan to build a closely connected career ecosystem that links students, employers, and the university by continuously expanding job information, improving response accuracy, and upgrading our database.” Meanwhile, HORANG2 is set to evolve based on ongoing user feedback, with upcoming feature enhancements including improved job-matching algorithms, a strengthened alumni network, and integrated recruitment event information.