Tenure Tracks
Choi, Jinhee 최진희
- Marketing
- Professor
- Consumer Behavior, Consumer Psychology, Judgment and Decision Making
- Room 412 in LG-POSCO bldg.
- TEL : 02-3290-2620
- Email : jinheechoi@korea.ac.kr
- Fax :
- Homepage :
- Office Hour :
Education
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Ph.D., Behavioral Science, University of Chicago Booth School of Business, 2009
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M.A., Social Psychology, Seoul National University, 2003
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B.A., Psychology, Seoul National University, 2001
Career
- Professor of Marketing, Korea University Business School, 2021
- Associate Professor of Marketing, Korea University Business School, 2014
- Assistant Professor of Marketing, Korea University Business School, 2009
Publications
Kim, B. Kyu, Jinhee Choi, and Cheryl Wakslak (2019), “The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising,” Journal of Advertising, 48, 251-270.
Cho, Eunhee and Jinhee Choi (2017), “The Bright Side of Copycat: The Effect of Perceived Fairness on Copycat Evaluation in Ethical Consumption,” Korean Journal of Consumer Studies, 28(6), 75-95.
Lee, Hyejin and Jinhee Choi (2015), “Event Valence Matters: Investigating the Moderating Role of Event Valence on Event Markers’ Systematic Effect,” Asia Marketing Journal, 16(4), 59-73.
Lee, Hyejin, Yoosun Kim, and Jinhee Choi (2014), “The Positive Effect of Possession Mimicry: The Role of Mimicker’s Perceived Competence and Mimickee’s Approval Motive,” Journal of Korean Marketing Association, 29(1), 133-148.
Fishbach, Ayelet and Jinhee Choi (2012), “When Thinking about Goals Undermines Goal Pursuit,” Organizational Behavior and Human Decision Processes, 118(2), 99-107.
Choi, Jinhee and Ayelet Fishbach (2011), “Choice as an End versus a Means,” Journal of Marketing Research, 48(3), 544-554.
Choi, Jinhee, B. Kyu Kim, Incheol Choi, and Youjae Yi (2006), “Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes,” Journal of Consumer Research, 32(4), 590-595.
Choi, Jinhee, Minkyung Koo, and Incheol Choi (2002), “The Effect of Relationship-Serving Perceptions on Relationship Satisfaction: In Case of Marriage Relationship and Parent-Child Relationship,” Korean Journal of Social and Personality Psychology, 16(3), 53-74.