Korea University Business School

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As the birthplace of business education in Korea, KUBS has pioneered its development over the course of modern history.

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‘2021 Fall CHOO CHOO DAY’ successfully held, full with student entrepreneurs’ ideas

  ‘2021 Fall CHOO CHOO DAY’ successfully held, full with student entrepreneurs’ ideas ‘2021 Fall CHOO CHOO DAY,’ hosted by KUBS(Dean = Bae, Johngseok), Startup Station(Director = Hojung Shin), Crimson Startup Support Center, and KU Holdings was held at the Media hall SBS studio of on November 12th. CHOO CHOO DAY is a Demo Day in which the public can examine the business models and visions that the five startups of the KUBS Startup Station have developed during the past year. This event marked the 10th anniversary of CHOO CHOO DAY and was broadcasted live on the Startup Station’s Youtube channel, where investors, future entrepreneurs, and startup personnel could participate via live chat messages. KUBS dean Bae, Johngseok delivered a welcoming speech. “The growth process of a startup is in line with the ultimate goal of business management, which is contributing to a better life for all humanity. I support the five teams who aim to contribute to the common good of humanity.” Next, Professor Jungbien Moon, the director of Iljin Center for Startup Incubation, gave an opening speech. Director Moon mentioned that the total valuation of startups that graduated from the Center has surpassed 110 billion KRW, and said “this achievement is the result of the hard work and dedication of all youths who have been with the Startup Station.” “I applaud the five teams who have worked hard to change the world amidst the COVID-19 pandemic.” Before beginning the presentations of the five teams, CEO Park Sang Joon of D&I Fabis, serviced as Brunnel (3rd class of KUBS Startup Station and Iljin Center for Startup Incubator), gave a speech. Mr. Park said, “I realized that startups must understand the customer and find ways to strengthen teamwork.” He cheered the teams and said, “please welcome the five teams, who have worked hard for today.” This CHOO CHOO DAY consisted of five teams: △ ‘Kilo(CEO = Oh Hyung Jun)’ servicing ‘Miligram,’ a convenient diet recording service for healthy weight loss △ ‘Tingle(CEO = Nam Gyung Bin)’ servicing a child-tailored English learning platform for homes △ ‘EnoughYou(CEO = Lim Seung Hyuk)’ running a mobile healthcare platform for nutrition management of infants/toddlers △ ‘Mealing(CEO = Lee Su Bin)’ running a meal lifestyle sharing platform that allows users to easily imitate meals in photos △ ‘FitNavi(CEO = Lim Dae Hyun)’ operating a tailored weight-training program service based on scientific evidence and on-field experience. Each participating team was given a short introduction time of one minute along with their main presentation. Teams held Q&A sessions by receiving questions from on-site panel speakers and live chatting. The event was concluded with a closing speech from the Director of KUBS Startup Station, Hojung Shin. Director Shin introduced himself as the stationmaster of the Startup Station and explained that “CHOO CHOO DAY was aimed to become the benchmark of university incubation that develops the precious ideas of students into companies.” “Thank you to all of the five teams who enabled us to maintain this reputation,” he said. Lastly, director of Iljin Center for Startup Incubation Jungbien Moon gave closing remarks. “I still remember how I stood at the podium wearing a tie on the very first CHOO CHOO DAY. While organizing this event, I was grateful and relieved to learn that our future depends on smart, passionate entrepreneurs.” He thanked all participants and said, “I will temporarily be absent due to my sabbatical year, but my heart will be with you.”   Editor | Jung Young Hee (Media and Communication ‘20) Photographer | Cho Eun Bi (Business ’20)  


Social Value and Sustainability Management Center x CDTB Collaborated Colloquium held... ‘Business E

Social Value and Sustainability Management Center x CDTB Collaborated Colloquium held... ‘Business Ethics in the Age of Artificial Intelligence – Corporationss Ethical Responsibility’   A Colloquium co-hosted by Korea University Business School (Dean = Johngseok Bae) Center for Digital Transformation & Business (Co-Director: Baeho Kim, Byeong Cho Kim, hereafter CDTB) and Center for Social Value and Sustainability (Centre Director: Jungbien Moon) was held online on Friday, October 29th. The CDTB Colloquium is a program to examine a company's digital transformation strategy, form a consensus among school members, and to secure cooperation between the industry and related external organizations. In this special lecture, Professor Tae-wan Kim of Carnegie Mellon University was invited as a speaker and covered the topic of ‘Business Ethics in the Age of Artificial Intelligence – Corporations’ Ethical Responsibility.’ The event was held online due to Covid-19 with Professor Kim, who gave the lecture from the United States.   The lecture began with the greeting of Dean Johngseok Bae, who said, “I hope this will be an opportunity to understand the impact of companies on social values.” Professor Kim emphasized, “Ethics is becoming a trend among companies to the point where we have to worry about using ethics strategically.” Then he introduced several issues regarding artificial intelligence ethics saying, “Thinking about artificial intelligence is the same as thinking about who we, human beings, are.”   Professor Kim continued his explanation of artificial intelligence ethics by dividing it into three main topics: △Value Alignment, △Algorithmic Fairness, and △XAI (Explainable Artificial Intelligence). Regarding Value Alignment, Professor Kim mentioned examples of domestic and foreign chatbots such as ‘Yiruda’ and emphasized, “As artificial intelligence learns by imitating humans, the wrong sides of our society had been revealed in artificial intelligence.” He also expressed, “Forming ethics is not possible with machine learning alone. A learning method based on logic and mathematics must be combined.” Then, he introduced overseas cases such as when the hiring process was entrusted to AI, the hiring ratio of men increased, or when the sentencing standards suggested by AI were different for each race, etc. He explained that “The issue of algorithmic fairness has emerged as a major issue as AI started to reveal prejudices and discrimination due to the reflection of Society’s hegemony and filter bubble.” Lastly, Professor Kim said, “The current AI is high in accuracy, but there are many cases in which people do not accept it because of lack of explanation.” He mentioned that many companies have begun to realize the need for XAI. Afterwards, the lecture ended with a brief question-and-answer session.   Meanwhile, Korea University Business School established CDTB in 2019 to lead the era of digital transformation in education and research area and to serve as a platform for industry-university-research connection. Various special lectures are being conducted.   Editor | Sang-bong Jeong(College of economics and politics 17)


 2021 Fall Semester’s 3rd Career Week

 2021 Fall Semester’s 3rd Career Week   The 2021 Fall Semester’s 3rd Career Week was held on November 12th(Friday) and was hosted by KUBS(Dean= Bae, Johngseok) Career Development Center. Due to COVID-19, the event was broadcasted live on Zoom for students who applied and was composed of two sessions – first a special lecture on corporates and second on employment.  The first special lecture on corporates was given by the senior director of ‘Yogiyo’ Jaehyuk Yoo. Director Yoo focused on the objectives of working in a company and realistic advice for job seekers. He said, “the reason you are working in a company shouldn’t be for money, but to fulfill the ‘mission’ of the company.” Also, he emphasized that “’mission’ is the reason for which the company stands, and should be distinguished from the ‘vision’ which is the process to fulfill it,” and asked students to look for the ‘mission’ of the company. Director Yoo also introduced the story of how the delivery app came in to place, explaining “Startups start from forming ideas about the existence of the company.”   Furthermore, Director Yoo gave 5 tips for job seekers. First, he recommended having a person who has a lot of experience and gone through the rise and fall as a mentor. He explained that “this person will be able to provide deep insight compared to people who got through in a short amount of time or those who have only succeeded.” Second, he emphasized the importance of not going “all-in.” He told students “It’s not easy to tell if the work suits your aptitude at first,” and “it’s good to keeping the old job while working in the new company, and transition when you have the confidence that the new job fill suit you.” Next, he recommended students to find growing parts of the industry and to make “Elevator Speech” a habit. He underscored “practicing delivering the main points and conclusion first to the decision-making person.” Finally, he asked students to say things clearly and simply so that middle school students would be able to understand. The special lecture concluded with a Q&A session.   In the second session, the CEO and Chairman of ‘Lee Woo Gon HR Research Center’ Woogon Lee gave a special lecture on employment. The lecture focused on ‘Strategies on joining Public Enterprises’ in the order of △recruitment trends on Public Enterprises △Public Enterprises from a numerical perspective △the recent shift in trend of NCS based recruitment process △strategies for Public Enterprises and building Job Portfolio. Chairman Lee commented that "the recent recruitments of public enterprises are similar to early decision in college admission process." about 'recent recruitment trends of Public Enterprises.’  Chairman Lee explained the several routes of joining public enterprises in ‘Public Enterprises from a numerical perspective.’ He mentioned three routes, ‘Full-time open recruitment’, ‘Recruitment type Internship’ and ‘Experiential Internship,’ and said, “In times where quantitative approach is used more than the qualitative one, the ‘Experiential Internship’ becomes a quantitative indicator” and emphasized that “’Experiential Internship’ can prove to be advantageous in recruitment.”   In addition, Chairman Lee expanded on the topic of ‘the recent shift in trend of NCS based recruitment process,’ and stressed the importance of preparation time for debate interviews. He told students that “you need to ready for a number of possible cases at the time of debate, and debate interview is crucial to public enterprises.” He gave the example of the Health Insurance Review and Assessment Service not considering math area in evaluation for administrative office and evaluation office, advising “It is a strategy to find areas that you can avoid your weaknesses while taking advantage of your strengths.”    Finally, Chairman Lee ended the special lecture with words of advice on ‘strategies for Public Enterprises and building Job Portfolio.’ He emphasized that “Not only the content, but the structure of essay such as introduction, body, and conclusion is also important” and “It is important to practice writing an essay with the necessary components in limited time.”   Editor | Do Kyung Moon (Media ’21)


[2021 Startup Station Lecture on Demand #2] ‘Basics of Business and Manners for Early new Startup Re

[2021 Startup Station Lecture on Demand #2] ‘Basics of Business and Manners for new Startup CEOs’ The second special lecture of the 2021 Lecture on Demand hosted by Korea University Business School (Dean = Johngseok Bae) and Startup Research Institute (President = Hojung Shin) was held on November 2nd (Tuesday). Lecture on Demand is part of the Entrepreneurship Academy of the Seung Myung-Ho Entrepreneurship Education Center (Director = Lee Dongseop), an educational institution within the Startup Station, whose goal is to impart practical knowledge necessary for startups in areas such as promotion, legal issues, and UX/UI. This special lecture, held online due to COVID-19, was conducted by Jae-sang Kang, co-CEO of PathfinderNet, under the topic of “Basics of Business and manners for new startup CEOs.” CEO Kang started the lecture by saying that he would tell what seems to be basic yet, hard to hear regarding work ethics and business manners. CEO Kang, who introduced the direction of the lecture by saying, “At your current level, skills are important, but business manners and problem-solving skills must be acquired to be competent.” He also emphasized the importance of reputation in the Start-up industry and advised, “I think that a person who is truly strong is someone who recovers quickly even in the face of hardships.” Then, talking about the technical and conscious competence at work, he emphasized, “Right now, many may be hung up on technological competence, but in the long run, it is important to develop conscious competence, especially for start-up CEOs.” In addition, he mentioned that fighting spirit, luck, insight, success experience, human relations and human resources management, and job performance ability are necessary competencies for managers and that “Do not try to get all these at once, but try to take steps of progress.” Lastly, CEO Kang explained the appropriate business manners for different situations, saying, “Especially, the younger generation often show lack of business manners due to lack of experience.” CEO Kang emphasized the importance of reputation and image by giving detailed examples assuming various situations such as △communication through e-mail and messenger △manners in business meeting △first greeting and business card exchange △investment meeting and examination. Afterwards, the lecture ended with a brief question-and-answer session.   Editor | Sang-bong Jeong(College of economics and politics 17)  


GO GO GO Together! Welcome Night for 19th EMBA Held

GO GO GO Together! Welcome Night for 19th EMBA Held     ‘2021 Executive MBA 19th Welcome Night’ ceremony was held on November 5th, at 4 p.m. through live broadcasting by the KUBS (Dean=Johngseok Bae) Executive MBA (below E-MBA) Alumni Association. The ceremony was held in the order of △Guest Greetings △E-MBA V-log Contest and Award Ceremony △Celebration ceremony △Team Bonding Time. With the catchphrase ‘Let’s overcome these lonely, difficult, and hard times and “GO, GO, GO!”’ and videos made by KUBS fellows added liveliness to the online ceremony. Dr. Bae, Dean of KUBS presented 3C as the ideal image of MBA, saying “Through E-MBA I hope you can all contribute to the society.” Also, he ended his words of congratulations saying, “Even though the event is held online, I believe this event will carry on the tradition of E-MBA.” Next Jeong Hwa Ahn, Alumni Association President, encouraged fellows saying that ”I hope you will stay closely with your alumni and carry on the tradition through E-MBA.” The 18th President of Business Fellows, Taeseung Kwak said in his words of congratulations, “We spent a sad year due to COVID-19.” and “so through today’s event I hope the 19th E-MBA will become stronger and livelier.” After the guests spoke, the E-MBA V-log where the 18th and 19th E-MBA participated together were watched and was followed by Award Ceremony. The E-MBA V-log had different missions for each club to create a sense of unity. The contest award was awarded as △Flex Award – Club for Students’ Welfare △Comical Award – Public Relations Club △Seasons Award -Management Team 3 △Activity Award – Club for Academic work △Kkanbu Award – Event Clubt. Furthermore, fellows had time bonding with each other. The 18th E-MBA performed dance, along with online Squid Game, exciting Cheering with Korea University Cheerleaders, FM and Sabalsik delivered by fellows themselves. This event was a special opportunity for everyone to feel together even in social distancing situations, and ended in cheerful spirits where all participants were able to have fun. Editor | Yeong Hee Jung (Media ’20)


‘Focus on your experience’ - 2021 Fall Semester’s 2nd Career Week

‘Focus on your experience’ - 2021 Fall Semester’s 2nd Career Week The 2021 Fall Semester’s 2nd Career Week was held on October 29th(Friday) and was hosted by KUBS(Dean= Bae, Johngseok) Career Development Center. Due to COVID-19, the event was broadcasted live and was composed of two sessions – a special lecture on employment and another on corporations. Any KUBS student could choose a lecture that suited their career interests.   The first special lecture on employment was given by the Link Company CEO Kim Tae Jong. Mr. Kim lectured about “Interview strategy by interview type” and focused on general personal interviews and interviews specifically focusing on job characteristics. He mentioned employment trends such as △wider implementation of open recruitment △changes due to untact hiring △reinforcing management skills, and explained methods to respond to each trend. He emphasized that the essence of interviews does not change because of the interview method and said, “online interview is a another good chance to prepare for.” Mr. Kim encouraged students to ‘set direction in an inside out manner and first focus on one’s own self.’ He explained the STAR (Situation, Task, Action, Result) method to analyze oneself efficiently and effectively. He ended his lecture by saying, “I hope this lecture had been useful in finding what you need to prepare yourself.” The second special lecture on corporations was given by Nomura investment director Kim Tae Gu and manager Lee Hyun Dong on the topic of ‘Finance and Employment Trend in financial firms.’ The lecturers mentioned the recent recruiting trends of financial firms of Korea and abroad and explained about the relative importance of factors that interviewers focus on, such as ‘internship in related fields and job-related majors or licenses.’ They emphasized that applicants should understand the characteristics of jobs and firms. They held a Q&A session at the end of the lecture, where students asked questions about financial firms and interviews. The Q&A session was meaningful for actual intern/job preparation as students asked for detailed advice in preparing for internship in finance such as the requirements or experience needed to be accepted   Editor | Jung Young Hee (Media ’20)



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