Information Systems
Choi, Angela Aerry 최앤젤라애리
- IS
- Assistant Professor
- Business analytics, economic of IS
- Room 505 in Hyundai Motor bldg
- TEL : 02-3290-1953
- Email : aachoi@korea.ac.kr
- Fax :
- Homepage :
- Office Hour :
Education
Ph.D. Korea Advanced Institute of Science and Technology (KAIST), 2019
M.S. Korea Advanced Institute of Science and Technology (KAIST), 2014
B.S. Korea Advanced Institute of Science and Technology (KAIST), 2013
Career
Assistant Professor of Information Systems, Business School, Korea University Business School, Sept. 2025 - Present
Assistant Professor of Information Systems, College of Business, Sungkyunkwan University, Feb. 2022 - Aug. 2025
Assistant Professor of Business Analytics, Information Systems & Supply Chains, College of Business, The Florida State University, Aug. 2019 - Dec. 2021
Publications
Published Papers:
6. Angela A. Choi, Jui Ramaprasad, and Hyunji So (Authors by alphabetical order), “Fake or Real? The Impact of Authenticity in influencer Marketing” – Conditional Accept, Information Systems Research
5. Heeseung Lee, Angela A. Choi, Tianshu Sun, and Wonseok Oh “To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content” – Information Systems Research (2025), 36 (4), 2170–2190, DOI:10.1287/isre.2022.0568
4-b. Yoonseock Son, Angela A. Choi, Kaitlin Wowak, and Corey Angst, “Gender Mismatch and Bias in People-centric Operations: Evidence from a Randomized Field Experiment” –Journal of Operations Management (2024), 70(5), 686-711. DOI:10.1002/joom.129
4-a. Yoonseock Son, Angela A. Choi, Kaitlin Wowak, and Corey Angst, "Gender Mismatch and Bias in People-centric Operations: Evidence from a Randomized Field Experiment", Registered Report, Stage 1. Journal of Operations Management (2023), 1-17. DOI:10.1002/joom.1249
3. Angela A. Choi, KiEun Rhee, Chamna Yoon, and Wonseok Oh “The Cost of Free: The Effects of “Wait-for-Free” Pricing Schemes on the Monetization of Serialized Digital Content” – MIS Quarterly (2023), 47(3), 1073-1100. DOI:10.25300/MISQ/2022/17196
2. Heeseung Lee, Angela A. Choi (Corresponding author), Tianshu Sun, and Wonseok Oh “Reviewing Before Reading? An Empirical Investigation of Book Consumption Patterns and Their Effects on Reviews and Sales” –Information Systems Research (2021), 32(4),1368-1389. DOI: 10.1287/isre.2021.1029
1. Angela A. Choi, Daegon Cho, Dobin Yim, Jae Yun Moon, and Wonseok Oh, “When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases” − Information Systems Research (2019), 30(4), 1164-1183. DOI: 10.1287/isre.2019.0857
Under Review:
1.Angela A. Choi, Yoonseock Son, Yi-Chun (Chad) Ho, and Yong Tan “Do Superstars Always Shine? The Economic Impact of Influencer Marketing and Online Consumer Reviews” ‒ Invited Major Revision, MIS Quarterly
2.Angela A. Choi, Hai Che, Yi-Chun (Chad) Ho, Sangseok You “Understanding Self-Presentation in Influencer Commerce: Bodily Cues, Viewer Perceptions, and Sales Outcomes” ‒ Invited Major Revision, MIS Quarterly
3.Chaofan Zhai, Xuan Bi, Angela A. Choi, Yi-Chun (Chad) Ho “Embedding the Crowd: A Customer-Aware Recommendation Framework for Influencer-Driven Commerce” ‒ Invited Major Revision, Management Science
4.Angela A. Choi, Wangyu Heo, and Wonseok Oh “Reading Minds from Reading Patterns: A Field Experiment on the Effectiveness of Consumption-based Targeting in E-book Markets” – Invited Major Revision, Decision Science
5.Angela A. Choi, Anindya Ghose, Heeseung Lee, Wonseok Oh “When AI Transparency Backfires: The Economic Consequences of Labeling AI-Generated Review Summaries” ‒ Under Review, Management Science