Published Papers:

7. Angela A. Choi, Wangyu Heo, and Wonseok Oh, "Consumption-based analytics: Implications for sales and promotional strategies for digital content" - Forthcoming, Decision Science

6. Hyunji So, Angela A. Choi, and Jui Ramaprasad, “Influencer Authenticity Cues, Connectedness, and Purchase Decisions” – Forthcoming, Information Systems Research

5. Heeseung Lee, Angela A. Choi, Tianshu Sun, and Wonseok Oh “To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content” – Information Systems Research (2025), 36 (4), 2170–2190, DOI:10.1287/isre.2022.0568

4-b. Yoonseock Son, Angela A. Choi,  Kaitlin Wowak, and Corey Angst, “Gender Mismatch and Bias in People-centric Operations: Evidence from a Randomized Field Experiment” –Journal of Operations Management (2024), 70(5), 686-711. DOI:10.1002/joom.129

4-a. Yoonseock Son, Angela A. Choi,  Kaitlin Wowak, and Corey Angst, "Gender Mismatch and Bias in People-centric Operations: Evidence from a Randomized Field Experiment", Registered Report, Stage 1. Journal of  Operations Management (2023), 1-17. DOI:10.1002/joom.1249 

3. Angela A. Choi, KiEun Rhee, Chamna Yoon, and Wonseok Oh “The Cost of Free: The Effects of “Wait-for-Free” Pricing Schemes on the Monetization of Serialized Digital  Content” – MIS Quarterly (2023), 47(3), 1073-1100. DOI:10.25300/MISQ/2022/17196

2. Heeseung Lee, Angela A. Choi (Corresponding author), Tianshu Sun, and Wonseok Oh “Reviewing Before Reading? An Empirical Investigation of Book Consumption Patterns and Their Effects on Reviews and Sales” –Information Systems Research (2021), 32(4),1368-1389. DOI: 10.1287/isre.2021.1029

1. Angela A. Choi, Daegon Cho, Dobin Yim, Jae Yun Moon, and Wonseok Oh, “When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases” − Information Systems Research (2019), 30(4), 1164-1183. DOI: 10.1287/isre.2019.0857

Under Review:

1.Angela A. Choi, Yoonseock Son, Yi-Chun (Chad) Ho, and Yong Tan “Do Superstars Always Shine? The Economic Impact of Influencer Marketing and Online Consumer Reviews” ‒ Invited Revision (Minor), MIS Quarterly

2.Angela A. Choi, Hai Che, Yi-Chun (Chad) Ho, and Sangseok You “Understanding Self-Presentation in Influencer Commerce: Bodily Cues, Viewer Perceptions, and Sales Outcomes” ‒  Invited Revision, MIS Quarterly

3.Chaofan Zhai, Xuan Bi, Angela A. Choi, and Yi-Chun (Chad) Ho “Embedding the Crowd: A Customer-Aware Recommendation Framework for Influencer-Driven Commerce” ‒ Invited Revision, Management Science

4.Angela A. Choi, Anindya Ghose, Heeseung Lee, and Wonseok Oh “When AI Transparency Backfires: The Economic Consequences of Labeling AI-Generated Review Summaries” ‒  Invited Revision, Journal of Marketing Research

5. Suyeon Olivia Yang, Keeyoung Michael Kim, Wonseok Oh, and Angela A. Choi (Corresponding Author), "From Doctors to Dr.GPT: Evidence from a Natural Experiment on Patient Diagnosis and Treatment Decisions" - Under Review, MIS Quarterly