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Turning Financial Data into Research - Special Lecture on Exploring Bloomberg Data for Academic Rese

"Turning Financial Data into Research" Special Lecture on Exploring Bloomberg Data for Academic Research The Bloomberg Terminal contains one of the world's most comprehensive collections of financial market data. However, transforming that information into meaningful research variables requires multiple steps, from exploring available data and verifying variable definitions to extracting data and constructing research datasets. To help students navigate this process, Korea University Business School (KUBS) held a special lecture titled "Financial Data Exploration and Research Applications Using Bloomberg" on Friday, May 15, at the LG-POSCO Building. The session was led by Dr. Ha-yeon Park of the Korea University Business Administration Education and Research Group for BK21 FOUR and was attended by KUBS graduate students. The Bloomberg Terminal is a widely used financial data platform that provides access to real-time market information, company data, and financial analytics. During the lecture, students learned how to search for and extract financial data using both the Bloomberg Terminal and its Excel Add-in, while also exploring how Bloomberg data can be effectively applied to academic research. Dr. Park introduced the basic structure of the Bloomberg Terminal and demonstrated practical methods for exploring financial data. She guided students through the process of identifying research variables and verifying their definitions, emphasizing that carefully confirming variable names, definitions, and available options before downloading data is essential for ensuring research accuracy. She then explained how to extract data using the Excel Add-in and organize Bloomberg data into structured datasets suitable for empirical research. In the latter part of the lecture, Dr. Park demonstrated how Bloomberg data can support academic research by drawing on several case studies, including examples from her own work. She explained how ETF-related data can be identified, extracted, and organized according to different research objectives. She also advised students not to rely exclusively on Bloomberg, noting, "Rather than using Bloomberg as a single data source, I recommend using it for the types of data in which it has particular strengths." She emphasized the importance of cross-checking Bloomberg data with other databases whenever appropriate. The lecture provided students with a practical overview of how financial data can be translated into research—from developing research questions and selecting appropriate variables to constructing reliable datasets. By following the entire workflow, participants gained a clearer understanding of how Bloomberg data can be explored, evaluated, and incorporated into academic research. The lecture also reflects Korea University Business School's recent expansion of its Bloomberg Terminal infrastructure. As part of a financial data hub established through a KRW 1 billion donation from Eugene Investment & Securities, KUBS increased the number of Bloomberg Terminals from one to twelve—the largest Bloomberg Terminal installation among universities in Korea. Nine terminals have been installed in the Sudang CLC Lounge, while the remaining three are available through remote-access accounts. The Bloomberg Terminal is one of the most widely used financial data platforms in investment banking, asset management, equity research, and other finance-related fields. Hands-on experience with the platform provides students with valuable practical skills that can help them transition into careers in the financial industry. Students who complete the Bloomberg Market Concepts (BMC) certification may also find it beneficial when preparing for the CFA examination or applying for internships in finance. With the expanded infrastructure significantly improving access throughout the semester, more students now have the opportunity to work directly with real-time market data in their coursework, research projects, and academic studies. KUBS Student Press Reporting by Chaewoo Lee Photography by Jinyoung Park

2026.07.22 Views 293

‘Board on the train of successful startups!’ 2020 Startup Express Winter Season held

‘Board on the train of successful startups!’ 2020 Startup Express Winter Season held KUBS (Dean= Bae Johngseok) Startup Station (Head= Dr. Shin, Hojung)’s 10th teams were selected. ‘2020 Startup Express Winter season,’ held online on December 4th (Friday) 2pm, was filled with passionate and brilliant ideas of pre-entrepreneurs. KUBS Startup Station hosted ‘2020 Startup Express Winter season’ with Seung Myeong Ho Entrepreneurship education center supervising, sponsored by Korea University Management Research Association and the Social Value Committee of SK SUPEX Pursuit Council. ‘2020 Startup Express Winter season’ is a startup competition in which participants propose creative business items based on entrepreneurship and innovation. Dean Bae Johngseok began his opening speech by saying “I can’t predict which team will board on the ‘Startup Express,’ but I send my applause to all the teams who have worked passionately night and day for this moment.” “This day will be the first step of our entrepreneurs who will glorify Korea University and Korea. Please join us today,” he told the judges and viewers. Director of Seung Myung-Ho Center for Entrepreneurship Education, Dr. Shijin Yoo, introduced successful companies such as , , that have been on the Startup Express. “I hope all of you presenting today can lead your company successfully with passion and brilliant ideas,” he said in his welcoming speech. A total of twelve teams that passed prior evaluation attended ‘2020 Startup Express Winter Season’ and introduced their business items. △Open market platform for Chinese online present-giving (EUZEN), which aims to be a global kakao present-giving platform △New platform for all license exams (Pro-pass) △Sustainable English education taught by mothers (Tingle) △A friendly, easily accessible vegetarian meal-kit (Ham bat Kkot) △Online personal construction service for simple self-interior decorating: ByJieun (Jung Han) △Meal managing service (Kilo) △Region-based pet care service (Come Me) △Platform for easily comparing convenience food (SJB) △Service that provides core values for citizens preparing for law suits by themselves (Mimisbrunnr) △AI Interior curating service based on color (Cowus) △Wedding guest management service (8K) △Content saving service using AI classification technology: stack (Journisome) were the teams that presented. In ‘2020 Startup Express Winter season,’ each company was given five minutes to present their business items and five minutes of Q&A session. The jury selected teams based on △problem defining △business model △ability and willingness. Among fierce competition, seven teams including △Kilo (Seung Myung-Ho Entrepreneurship award) △ Tingle (Iljin startup incubator award) △ Mimisbrunnr (SK Social Value award) were permitted on board the ‘Startup Express,’ the key to becoming a successful startup. The teams awarded with △Seung Myung-Ho Entrepreneurship award △Iljin startup incubator award △SK Social Value award are given operating expenses, and all seven teams including △Participation award winners can move into the Startup Institute’s Iljin Center for Startup Incubation. They will also receive systematic enterprise education and support as well as continuous consultation and support from mentors composed of senior entrepreneurs, industry experts and venture capitalists. Head of the Startup Station, Dr. Shin, Hojung, concluded the event by saying “I’m so sorry that we could not meet offline, but it was a great pleasure and meaningful to meet all of you.” Korea University Business School’s Startup Station hosts various events such as ‘Startup Express (Startup competition),’ ‘Choo Choo Day (Demo day)’ and has fostered 71 companies until today and total enterprise value of all companies that have moved in is 45 billion KRW, making the KUBS Startup Station a successful university startup supporting institute.

2021.01.11 Views 3601

[Obituary] Kim Dong Ki Emeritus Professor, a pioneer in Korean business administration

[Obituary] Kim Dong Ki Emeritus Professor, a pioneer in Korean business administration Korea University Business School Emeritus Professor Kim, Dong Ki passed away at 6:58 p.m. on December 15, 2020. After graduating from Korea University College of Commerce, he received a master's degree in business administration from New York University and PhD in business administration from Korea University. He taught and studied marketing for 34 years from 1965 to 1999, a pioneering role in introducing marketing studies in America to Korea in the 1960s. In addition, he led and developed Korean business administration by serving as the Dean of Korea University Business School, president of Korean Marketing Association, president of The Korean Academic Society of Business Administration, president of Korean Academy of Commodity Science & Technology, president of Korea Logistics, and vice president of the National Academy of Sciences, Republic of Korea. He also received the "Sangnam Business Scholar Award of the Year", Order of Civil Merit Seogryu Medal, and the President's Commendation. He published a number of books including "Modern Marketing Principles", "Modern Distribution Organization Theory", "Consumer Credit System Theory", and "International Management Strategy". From 2018 until recently, the Kim continued to serve as the 37th and 38th (second term) chairman of the National Academy of Sciences, a national institution established to encourage academic research and promote international exchanges; but passed away at the age of 87 due to sudden deterioration in health.

2020.12.21 Views 3971

[Startup Station Lecture Series #6] - `Success in the Global Market` – Jongkap Kim, Chief Executive

[Startup Station Lecture Series #6] 'Success in the Global Market' – Jongkap Kim, Chief Executive Director of Born2Global Centre The sixth lecture of the Lecture Series, organized by Korea University Business School (Dean=Johngseok Bae) and KUBS Startup Station (Director= Hojung Shin), was held on November 17 (Tue). The Lecture Series is a lecture given by startup mentors currently active in the field as a part of the Entrepreneurship Academy hosted by Seung Myung-Ho Center for Entrepreneurship Education - the education institution in the Startup Station. The special lecture was conducted under the title of "Success in the Global Market" by Jongkap Kim, Chief Executive Director of Born2Global Centre, a consulting center that helps Korean startups enter overseas markets. The lecture was sent online in real time due to the COVID-19 situation. According to Jongkap Kim, Korea has invested a lot in Research & Development (R&D) that it ranked first in the Bloomberg Innovation Index in 2019, but has failed to produce global startups. Then how can Korean startups enter the global market? Kim stressed the importance of consulting on Product Market Fit (PMF). It is crucial to connect the customers that best match the ideas that startups are trying to implement. Therefore, the first step in the consulting process is to ask "what value does the startup offer to customers?" and define the target customer accordingly. Afterwards, depending on the type of business, the company will find potential partners or receive feedback through hands-on experiences. Kim concluded the lecture by saying that startups must make plans thoroughly in order to succeed. He introduced the formula for startup success: "Idea + Timing + Planning x Execution," and emphasized that not only ideas, but also the right timing, setting hypothesis about potential customers, implementing and accepting feedback are important.

2020.12.17 Views 3269

KUBS Career Hub holds the 2nd Career Week

KUBS Career Hub holds the 2nd Career Week Hosted by KUBS (Dean = Bae, Johngseok), the 2nd Career Week was held on November 20th(Fri) by the KUBS Career Development Center. The 2nd Career Week was composed of two sessions – a special lecture on employment and another on corporations, the same way as the 1st Career Week. The special lecture on employment is a time to get practical assistance from job consulting experts regarding the strategies of preparing for employment, writing self-introduction letters, and how to respond in interviews; while the special lecture on corporations is a time to mainly focus on introducing industries and jobs as well as dealing with recent issues by inviting corporate personnel who are working in various fields. Due to the COVID-19, both lectures were conducted as an online untact format. In the morning, university business mentor Kim Tae-jong gave a special lecture with the subject of "Industry and Company-based Job Analysis." He presented specific methodologies for analyzing trends and prospects in certain industries and methods for analyzing the roles and positions of certain companies within the industry. He advised that industry/corporate analyses help students to shape the reason of application when they write self-introduction letters. Mr. Kim also introduced how to gather information on job competencies and job experiences required to prepare for employment through various websites, adding that these industry/business/job analysis experiences will help answer the questions given by companies. He then stressed that employment is a "process of persuading interviewers why I am a person with competitive talent" and is part of business communication. To that end, he prepared a meaningful time by conducting practical activities with students who participated in the special lecture. In the afternoon, CEO of Franklin Templeton Jun Yongbae gave a lecture on corporations in English. He spoke about a new industry in the 4th industrial revolution and changes in the asset management market. CEO Jun explained that existing industries are being replaced by more simple models with a new form in the 4th industrial revolution. Such changes have already occurred as we can see that the car-sharing industry has substituted taxi and car-rental industries, and the core of distribution has moved from markets to e-commerce like Amazon. He concluded his lecture by emphasizing the importance of thinking what kind of changes will happen while moving towards the 2020s, just as much have changed while carrying out from the 2000s to 2010s. Korea University Business School manages the Career Development Center to support students with their employment and career-setting. It provides practical assistance to students regarding their employment and career by holding career-related seminars, special lectures and etc. according to Business School students’ demand. The 3rd Career Week (planned for a total of 4 times) will be held on December 18th(Friday). Mentor Kim Tae-jong will be providing a special lecture on employment with the subject of ‘Strategies of writing your letter of self-introduction’, and Jo Hyunsoo (HR Team Leader of L'Oreal) will be giving a lecture on corporations.

2020.12.17 Views 3430

[Startup Institute Lecture Series #7] “Start up from Scratch” - Park Joon-hye, CEO of Woot

“Start up from Scratch” - Park Joon-hye, CEO of Woot The seventh lecture of the Lecture Series, organized by Korea University Business School (Dean=Johngseok Bae) and KUBS Startup Station (Director= Hojung Shin), was held on December 1 (Tue). The Lecture Series is a lecture given by startup mentors currently active in the field as a part of the Entrepreneurship Academy hosted by Seung Myung-Ho Center for Entrepreneurship Education - the education institution in the Startup Station. Under the title of "Start up from Scratch," the special lecture was delivered by Park Joon-hye, a graduate of Korea University's business school and CEO of "Woot," a networking platform based on interest. The lecture was transmitted online in real time due to the COVID-19 situation. Taking advantage of her experience, CEO Park Joon-hye listed what one should know when starting a business as a student. To start a business, △experience △technology △capital are needed, but most university students cannot gain all three of these. Then how can one overcome the absence of these factors? Park proposed three ways. △If you don't have experience, don't try to gain experience in advance, but rather jump into the business and go through trial and error △test the technology in a way that minimizes costs and use the same technology when converting business items, △apply for various funding sourcesfrom various institutions such as the KUBS Startup Station. Based on this information, Park also offered practical tips and psychological advice to university student founders. In particular, he emphasized the spirit of challenge, saying that they should start their business in the field where there are no competitors rather than a business model with a good marketability. He also concluded his lecture by stressing that one should reflect on “why” he or she wants to start a business.

2020.12.17 Views 3624

KUBS, Still on Top of HanKyung’s Domestic Business School Ranking

KUBS, Still on Top of HanKyung Business National Business School Ranking KUBS (Dean Johngseok Bae) has earned the first place in ‘2020 National Business School Ranking – by Hankyung Business’. Consequently, KUBS has been on top of the ranking for thirteen consecutive years since 2008, securing its reputation as the best business school in South Korean higher education. For this assessment, Hankyung conducted surveys with HR managers from 300 domestic companies. Fifty business schools – with more than 100 undergraduate admission quota– were subject to the assessment, and the survey result was analyzed by Global Research. The 9 survey items are as follows: △Fit between education and profession △Adaptability of profession △Organizational Fit △Growth potential △Creative Education △Internalization △Responsibility Education △Preferences from HR manager △Recommendation for higher education. The final score was calculated as a weighted average rank of each item. KUBS has won 4 items out of 9 and took the first place in total rank; in △Adaptability of profession △Organizational fit △Growth potential △Responsibility Education. In particular, the score gaps with the second place in two items were remarkable, exceeding 150 score gaps in Organizational fit (score: 821) and Responsibility Education (score: 811). (source=Hankyung Business) Hankyung Business noted: “The key strengths of Korea University Business School are the best educational infrastructure and curriculum. KUBS has been continuously dedicating in their advantages and challenging for new values every year”. Dean Johngseok Bae addressed his vision through an interview with Hankyung Business, saying “The reason why KUBS could maintain its static position is because we have been pursuing a mutual goal between the school and students for 115 years. In 2020, which is a significant time of transformation, KUBS will strive to foster new leaders who can understand the root of business studies and develop creative goals”. This year, Hankyung Business School Ranking made its 13th assessment for Korean business schools. The core feature of Hankyung’s assessment is that the ratings are made from the demand’s perspective, the corporates who are looking for talents to hire. Therefore, Hankyung’s aim is on evaluating how the graduates from business schools are actually performing as employees after finishing their MBA courses. Above all, Hankyung values leadership capabilities that can quickly adapt into new environments and motivate others as team-workers.

2020.12.17 Views 4888