“Start up from Scratch” - Park Joon-hye, CEO of Woot   The seventh lecture of the Lecture Series, organized by Korea University Business School (Dean=Johngseok Bae) and KUBS Startup Station (Director= Hojung Shin), was held on December 1 (Tue). The Lecture Series is a lecture given by startup mentors currently active in the field as a part of the Entrepreneurship Academy hosted by Seung Myung-Ho Center for Entrepreneurship Education - the education institution in the Startup Station.   Under the title of "Start up from Scratch," the special lecture was delivered by Park Joon-hye, a graduate of Korea University's business school and CEO of "Woot," a networking platform based on interest. The lecture was transmitted online in real time due to the COVID-19 situation.   Taking advantage of her experience, CEO Park Joon-hye listed what one should know when starting a business as a student. To start a business, △experience △technology △capital are needed, but most university students cannot gain all three of these. Then how can one overcome the absence of these factors? Park proposed three ways. △If you don't have experience, don't try to gain experience in advance, but rather jump into the business and go through trial and error △test the technology in a way that minimizes costs and use the same technology when converting business items, △apply for various funding sourcesfrom various institutions such as the KUBS Startup Station.   Based on this information, Park also offered practical tips and psychological advice to university student founders. In particular, he emphasized the spirit of challenge, saying that they should start their business in the field where there are no competitors rather than a business model with a good marketability. He also concluded his lecture by stressing that one should reflect on “why” he or she wants to start a business.    

  KUBS, Still on Top of HanKyung Business National Business School Ranking   KUBS (Dean Johngseok Bae) has earned the first place in ‘2020 National Business School Ranking – by Hankyung Business’. Consequently, KUBS has been on top of the ranking for thirteen consecutive years since 2008, securing its reputation as the best business school in South Korean higher education.   For this assessment, Hankyung conducted surveys with HR managers from 300 domestic companies. Fifty business schools – with more than 100 undergraduate admission quota– were subject to the assessment, and the survey result was analyzed by Global Research. The 9 survey items are as follows: △Fit between education and profession △Adaptability of profession △Organizational Fit △Growth potential △Creative Education △Internalization △Responsibility Education △Preferences from HR manager △Recommendation for higher education. The final score was calculated as a weighted average rank of each item.   KUBS has won 4 items out of 9 and took the first place in total rank; in △Adaptability of profession △Organizational fit △Growth potential △Responsibility Education. In particular, the score gaps with the second place in two items were remarkable, exceeding 150 score gaps in Organizational fit (score: 821) and Responsibility Education (score: 811).   (source=Hankyung Business)     Hankyung Business noted: “The key strengths of Korea University Business School are the best educational infrastructure and curriculum. KUBS has been continuously dedicating in their advantages and challenging for new values every year”.   Dean Johngseok Bae addressed his vision through an interview with Hankyung Business, saying “The reason why KUBS could maintain its static position is because we have been pursuing a mutual goal between the school and students for 115 years. In 2020, which is a significant time of transformation, KUBS will strive to foster new leaders who can understand the root of business studies and develop creative goals”.   This year, Hankyung Business School Ranking made its 13th assessment for Korean business schools. The core feature of Hankyung’s assessment is that the ratings are made from the demand’s perspective, the corporates who are looking for talents to hire. Therefore, Hankyung’s aim is on evaluating how the graduates from business schools are actually performing as employees after finishing their MBA courses. Above all, Hankyung values leadership capabilities that can quickly adapt into new environments and motivate others as team-workers.    

“Board the Train to Success in Startup” KUBS holds Startup Demo Day ‘2020 Fall Online CHOO CHOO DAY’   “2020 Fall CHOO CHOO Day” was held at Business School Main Hall Startup Institute ‘The Stage’ on November 13 (Fri)   The “2020 Fall CHOO CHOO Day (hereinafter CHOO CHOO Day)” hosted by Korea University Business School (Dean=Johngseok Bae), and organized by KUBS Startup Institute (Director=Hojung Shin) and KU Crimson Start-up Support Foundation, was held on November 13 (Fri) at Business School Main Hall Startup Institute ‘The Stage’. CHOO CHOO Day is a demo day event in which companies that moved into the business school's startup incubation platform "KUBS Startup Station" and went through a six-month to one-year incubation program present their business models and achievements. The event was broadcast live on Korea University's YouTube channel and the KUBSstartup station's YouTube channel due to the COVID-19, and the enthusiastic participation was made by investors, investment parties and students interested in startups.   Johngseok Bae, Dean of KUBS, delivering his congratulatory speech   Prior to the start of the event, Johngseok Bae, Dean of KUBS, expressed his gratitude in a congratulatory speech and expressed his expectation, saying, "I am very much looking forward to hear the five teams' story participating in today's event."   Jungbien Moon, head of the Iljin Center for Startup Incubation, delivering his welcoming speech    The event then began with a welcoming speech by Jungbien Moon, head of the Iljin Center for Startup Incubation, saying, "We ask for a lot of attention and reaction to those who watch the event in their rooms and offices."   Park Ji-soo, delivering his keynote speech   Before starting the presentation of the participating companies, Park Ji-soo, CEO of Blockchain Security Platform "SOOHO" one of the Startup Institute graduates, delivered a keynote speech. Along with the company's introduction, Park offered words of encouragement to the companies that participated that day.   Q&A session: Chung Hyun-kang, CEO of Silver Lining   On this CHOO CHOO Day, five startups participated including △"Silver Lining (CEO=Chung Hyun-kang)," which provides silver close-range walking service to expand jobs for senior citizens △"Gochin (CEO=Son Jiyoun)," a high school student learning mentoring service △"Team Roots (CEO=Kim Myung-won)," which uses can sealing technology to develop heat management technology △"AILO(CEO=Jeehyun Lyu), a digital stationery platform for tablet PC planner and notebook" △”SNACAT (CEO=Hwang Yu-jin)”, a pet premium snack curation subscription service Each team replaced the presentation with a pre-recorded video in the studio and communicated with viewers through real-time Q&A in the form of a talk show. Hojung Shin, Director of KUBS Startup Institute delivering his closing speech   After all the presentations were made, Hojung Shin, Director of KUBS Startup Institute, concluded the event with a closing speech, saying, "Startup is not only an economic phenomenon but a cultural phenomenon," and "We will help students solve the problems they wanted to solve in a fun way." "We needed a place to share our business results so far, and it was beneficial to receive a lot of feedback as well as share performance through CHOO CHOO Day," said Chung Hyun-kang, CEO of Silver Lining. Jeehyun Lyu, CEO of AILO, also said, "It was an honor to introduce to many people the business we had prepared for a year, and I am grateful to wrap up our time at the KUBS Startup Station well."  

2020 Fall Semester Social Value Forum and Research Competition Awards Ceremony   ‘2020 Fall Semester Social Value Forum’ and ‘Social Value Research Competition Awards Ceremony’ was held at Supex Hall, LG-POSCO Building on November 6th(Fri).   The ‘2020 Fall Semester Social Value Forum’ and ‘Social Value Research Competition Awards Ceremony’ was held at Supex Hall, LG-POSCO Building on November 6th(Fri). The ceremonies were hosted by KUBS(Dean=Johngseok Bae) and KUBS Institute for Business Research and Education(IBRE) (Director=Jaehwan Kim), and sponsored by SV committee of SK SUPEX Pursuit Council and Happynarae Co.,Ltd.   The Social Value Forum is an event to enhance exchange of knowledge related to the pursuit of social value and its specific methods. Around 50 people including △KUBS Dean Johngseok Bae △IBRE Director Jaehwan Kim and guest speaker, Prof. JaeGu Kim (Myongji University), and preregistered students attended the event. All participants wore masks and sat while keeping social distancing policies to prevent the spread of COVID-19.   Dean Johngseok Bae giving an opening speech   The ceremony began with the opening speech of Dean Johngseok Bae. “Sustainable business management and social value are important values,” he began. “We must take action, not simply be content with knowing.” He encouraged the teams that participated in the research competition by saying “Thank you for your efforts in research and preparation. I hope this opportunity was a valuable learning experience.”   IBRE Director Jaehwan Kim giving a congratulatory message   Next, IBRE Director Jaehwan Kim gave his congratulatory message and said “contemplating about social value as ends, not simply means, is valuable work that must be a part of KUBS history.”   Professor JaeGu Kim (Myongji University) giving a lecture   Next, Professor JaeGu Kim (Myongji University) gave a lecture on ‘Sustainable business management and impact investing.’ “Due to the COVID-19 pandemic, fundamental change in society has begun,” he said. “We must work together to build a more sustainable society.” Professor Kim introduced companies such as Enuma, Super Bean, and Donggubat that are fulfilling social values. “Stability-oriented Korean companies need risk-taking entrepreneur spirit, and social value is at the heart of this entrepreneurship,” Professor Kim said. He explained impact investing is “investment that focuses on social value, but also considers financial returns.” Professor Kim told students who participated in the Social Value Research Competition that “you all may take pride in the fact that you are individuals with entrepreneur spirits.” He finished the lecture with an encouragement to students by saying, “with a profitable business model and sincerity, you will be able to receive huge investments.”   2020 Social Value Research Competition Awards Ceremony was held   The ‘2020 Social Value Research Competition Awards Ceremony’ was held after the lecture. Twelve teams that passed strict evaluation chose among categories of Research, Case Study, and Start-up, selected a topic, and presented outcomes of their research they conducted since May. The judges were Professor Jungbin Moon, DaeSoo Kim and Soongsoo Han. The evaluation process was delayed due to the participating teams’ fervor and superb work. Judges contemplated and had heated discussions. △Participation Awards for two teams △Honor Awards for two teams △Excellence Award for one team △Grand Prize for one team were awarded. The grand prize winning team receives the right to participate in an international case competition.   Judge and Professor Soongsoo Han(center), and Participation Award winners YooJin Lee(Business ’18), EunJi Lee(Business ’18), YeonSu Cho(Business ’18), and Hae Min Cho(Business ’19)  (in Korean alphabetical order)   Judge and Professor Soongsoo Han(center), and Participation Award winners JiHyun Ryu(Business ’18), SeoYoung Park(Business ’18), HaeJu Bang(Business ’17), and JungHyun Seok(English Language and Literature’17, Business double major)  (in Korean alphabetical order)   Participation awards went to △YooJin Lee(Business ’18) △EunJi Lee(Business ’18) △YeonSu Cho(Business ’18) △Hae Min Cho(Business ’19) who presented on the topic of ‘Enhancing Communication with Consumers through Social Value Measurement - Stakeholders Perspective Assessment System’(Research) and △JiHyun Ryu(Business ’18) △SeoYoung Park(Business ’18) △HaeJu Bang(Business ’17) △JungHyun Seok(English Language and Literature’17, Business double major) who presented about ‘Correlation between Social Value Pursuit and Foundation Motives – focusing on Young Social Venture Founders’(Research).   Judge and Professor Soongsoo Han(center), and Honor Award winners JiYoung Park(Business ’17), YooJin Shin(Business ’17), IlGyu Shin(Business ’15), and JuYoung Lee(Business ’17)  (in Korean alphabetical order)   Judge and Professor Soongsoo Han(center), and Honor Award winners EunJung Shin(Business ’18), Hanna Yoo(Business ’18), SangYeon Lee(Business ’18), and HyunJi Lee(Business ’18)  (in Korean alphabetical order)   Honor awards went to △JiYoung Park(Business ’17) △YooJin Shin(Business ’17) △IlGyu Shin(Business ’15) △JuYoung Lee(Business ’17) who presented on the topic of ‘An Analysis on the Socio-Economic Effect of Financial Inclusion - How did FinTech Secure the Social Value of Financial Inclusion in Kenya?’(Case Study) and △EunJung Shin(Business ’18) △Hanna Yoo(Business ’18) △SangYeon Lee(Business ’18) △ HyunJi Lee(Business ’18) who presented on the topic of ‘Proposal of Subleasing Contract Intermediating Platform to Fulfill Social Value’(Start-up)   Judge and Professor DaeSoo Kim (center), and Excellence Award winners SeonHo Kim(Chinese Language and Literature’18, Business double major), JuYeon Oh(Chinese Language and Literature’18, Business double major), JiWon Yoo(Business ’18), and YeonJu Choi(Business ’19)  (in Korean alphabetical order)   The Excellence Award went to △SeonHo Kim(Chinese Language and Literature’18, Business double major) △JuYeon Oh(Chinese Language and Literature’18, Business double major) △JiWon Yoo(Business ’18) △YeonJu Choi(Business ’19) who presented on the topic of ‘How to Measure Social Value – an Actual Case of Applying IMM on Domestic Social Ventures’(Research).   Judge and Professor DaeSoo Kim (center), and Grand Prize winners MinKyeong Kim(Business’19), SangYoon Kim(Business ’19), HyunSong Kim(Business ’19), and SeongHyun Baek(Business ’19)  (in Korean alphabetical order)   Lastly, △MinKyeong Kim(Business’19) △SangYoon Kim(Business ’19) △HyunSong Kim(Business ’19)△SeongHyun Baek(Business ’19) who presented on the topic of ‘D&A Recycling art supplies for the Enjoyment of the Arts among the Disadvantaged’(Start-up) received the honor of the Grand Prize.   Interview of the Social Value Research Competition Best Award Winner   1. Please tell us about how you decided to participate in this Social Value Research Competition. Hello, I'm Kim Sang-yoon (Business School ’19), representative of the team D&A who won the best award of the 2020 Social Value Research Competition. All of our team members graduated from the same high school and entered Korea University Business School as a freshman in 2019. When we were in high school, we had a lot of interest in people as well as our society, and we believe this has led us to the interest towards social values even after entering our university. In 2019, we were selected for the Social Value Research Competition and conducted our research, but it was regrettable that we failed to create the actual social value by putting our research into practice. In 2020, we wanted to carry out in-depth research with a new theme to produce results that lead to creating actual social values. I'm very happy to achieve this excellent result through our effort. I would like to thank Professor Soongsoo Han for giving us great motivation and also for providing appropriate advice and support to us.   2. Please introduce your project which won the Best Award. D&A focused on small instruments (recorder, Danso, ocarina, etc.) and art supplies (color pencils, markers, paints, crayons, etc.) that most people haven't used since high school. By linking these abandoned and neglected resources to children in underdeveloped countries under poor educational conditions, we have set up missions and looked for solutions to ensure that children have hope as well as the right to feel the beauty of art. The key to the solution was to procure sterilization and transportation costs that would occur if the uncontrolled or discarded art instruments were to be delivered to children on the other side of the globe. Thus, D&A has created a system to pay for the costs of reprocessing and delivering art instruments by acting on behalf of the client’s CSR (Corporate Social Responsibility) and winning projects to promote the company in various methods in the art education process. Our goal is to cast local music teachers to carry out systematic music education, hold community recorder contests using our client’s display, and operate a touring music education volunteer group using buses produced by the client to realize sustainable virtuous cycle of art education through various activities related to the client. It promotes CSR projects of the clients by recording and transparently disclosing these education content through text and video sources. This will ensure the joy of sharing to donators, the beauty of art to children in underdeveloped countries, and effective CSR activities and corporate promotion to partner companies.   3. What is the social value which D&A tries to pursue through this project. D&A offers new opportunities for children in underdeveloped countries who lack artistic experience due to social conditions. It is already self-evident in pedagogics that children with experience in culture and arts education are less aggressive and hostile than those without experience in culture and arts education. According to a survey of children who received art education through our project, most of the respondents showed positive emotional response, such as strengthened ties with their friends through playing musical instruments. In addition, the goal of saving and recycling resources is achieved by delivering the unused and neglected art tools which has the value of the remaining lifespan to those who need them. The last thing we had in mind was the continuous creation of social values. We wanted to create a business model that could draw voluntary and continuous participation from all members across the whole process; a sustainable social value-creating business model rather than a one-time event. Children not only receive education, but also deliver the beauty of music that they experienced to other students as educational services, enabling them to create a series of continuous social values.   4. Are there any memorable episodes which happened during your research. The preparation process was hard, but I was able to overcome it delightfully because I participated as a team with my close friends. Among several methods of collecting recorders, I remember selecting one apartment near the university and collecting them around 782 households to verify the collection of home visits with my team members. Also, there were many unexpected situations because all institutions and daily life were almost paralyzed by the COVID-19 incident. Particularly, only the most expensive EMS premium delivery service was available due to the paralysis of logistics. I was glad to be able to carry out the research at the expense of high shipping charges since I thought that the worst-case scenario would be the cancel of delivery. Although there were times during the preparation process when we couldn't find the solution and didn't know how to solve it, but we always had meetings pleasantly with a creed of one team member's words, "It's not that there's no hope at all”. It was an experience that will be very helpful in the future.   5. What can be some aspects that we could do together to create a culture that emphasizes social values. I think the starting point for creating social values is the interest towards people and our society. Social values are ultimately created by solving social problems, and we need to be able to see social discomfort in order to create such values. The theme of this research is the idea which I came up with while organizing my desk. If I had thrown away the recorder rolling around the drawer without thinking, it would have been impossible to create such values. Also, I believe the starting point of this study is that we've always been interested in the poor educational environment of children in other countries and constantly thinking about what we can do. I think this competition is very meaningful in that sense because everyone has different ideas, experiences, and interests; therefore, they can share their ideas and perspectives on social issues and solutions through competitions and forums. I would like to thank the Business School and SK for supporting us and providing this great opportunity to participate in the competition.

Boosting confidence in job search … Career Development Center holds Career Week   KUBS Career Development Center held the 1st Career Week.   The 1st Career Week was held on October 30th (Friday), hosted by KUBS (Dean= Bae, Johngseok) and organized by KUBS Career Development Center. The 1st Career Week invited career consultant for special lectures on job preparation strategies, ways to write letters of self-introduction, developing strategies by types of interviews. Various corporate personnel were also invited to introduce industries, job functions, and current issues.   In the morning, consultant Kim Tae Jong gave a special lecture on the topic of ‘Big Picture of Employment: understanding employment by the essence and changing trend’. Due to COVID-19, the lecture was held online and 40 students participated, showing high interest.   Mr. Kim began by saying, “I will introduce the essence of employment and changing trend based on my experience as a career consultant for various types of positions in companies.” He said, “finding a job is like matching a puzzle.” He explained that “improving overall capability, not just in one area, is important.”   He mentioned that “there has been widespread changes in various areas related to efficacy and efficiency, such as AI interviewers” but said that “an objective understanding of yourself is still very important.” Therefore, he emphasized that “analysis on industry, companies, job functions, yourself, and the system is needed to clearly show the reason of why you applied.”   Also, he pointed out △diversity △new interview tools △AI △data as the big 4 that will hugely change the job market. According to Mr. Kim, companies prefer people who have △clear opinions and evidence △excellent communication skills △alignment with organizational culture and management philosophy. To be qualified, “one must be suited to the job and organization and have suitable personality.”   In the afternoon, Terra Fintech director Shin Kyeong Min gave a special lecture titled ‘Human resources in the untact era, organizational culture and employment.’ Fifty students actively participated in this event that was held both online and offline.   Director Shin introduced changes in leadership, communication, work management in the untact era and emphasized the importance of “collaboration, trust, and agile mindset.” Also, he pointed out the positive sides of change such as “various opportunities thanks to online employment process.”   The audience actively asked questions during the events. Asked about the opinion on the interview through AI, he replied: “I do not prefer AI interviews because there are aspects such as leadership and personal characteristic that are hard for AI to catch, but there are benefits in efficiency in comprehending one’s job suitability.” To a question about the features of a competent applicant, director Shin further answered △positivity △expertise △global capability △team work △understanding trends △integrity as important features.   KUBS runs its own Career Development Center to help students in searching for jobs and planning their career paths. Career Development Center organizes career related seminars, special lectures based on student needs and provides essential aid in job search and career paths. The 2nd special lecture, out of total four events of Career Week, will be held on November 20th.

Completion Ceremony of the 89th Advanced Management Program (AMP) Held   The 89th completion ceremony of the Korea University Business School’s Advanced Management Program (AMP) was held at the Supex Hall of LG-POSCO Building on October 26th (Monday).   The 89th completion ceremony of the Korea University Business School’s (Dean = Bae, Johngseok) Advanced Management Program (hereinafter AMP) was held at the Supex Hall of LG-POSCO Building on October 26th (Monday). 40prospective graduates attended this event while wearing masks and sitting at a distance due to the COVID-19. In order to celebrate the completion of the 89th class, former Associate Dean for MBA Weon Sang Yoo, AMP Association President Kim Moon-chan, AMP Chair Professor Bokyung Bae and other AMP Alumni Association executives also attended the meeting.   Completion ceremony speech:  Dr. Weon Sang Yoo (former Associate Dean for MBA)   "This 89th class overpassed strict selection criteria, completed the program for six months, and was fiercer and brighter than anyone else in this difficult circumstance due to the COVID-19," said Dr. Yoo Weon Sang Yoo (former Associate Dean for MBA). He finished his completion ceremony speech by adding, "I would like to applaud everyone who worked hard and bore the fruit of today." "From now on, I hope you will interact as a new member of the alumni association and give consistent interest and support to the school."   Congratulatory speech: Kim Moon-chan (AMP Alumni Association President)   AMP Alumni Association President Kim Moon-chan said through his congratulatory speech, "Today is not the end but is another beginning, I hope you will actively continue your alumni association activities in the future with the ‘Korea University spirit’ of Libertas, Justitia, Veritas."   Bokyung Bae (AMP Chair Professor)   AMP Chair Professor Bokyung Bae said, "We are living in an era when it has become important to see what innovation creates new values under uncertainty" and added, "This class withstood the unprecedented situation of COVID- 19, and I am relieved from sorrow of the completion ceremony with the anticipation towards the future of our 89th class."   89th AMP alumni students cheering by throwing their graduation caps after finishing the six-month course.   The certificate of completion, the plaque of honor, and the achievement plaque of alumni association followed. Winners were awarded in various categories, including the Dean’s Award, the Achievement Award, and the Exemplary Performance Award. The event ended with singing the school song, throwing the graduation cap and taking commemorative photos.   Meanwhile, Korea University Business School's AMP program, which was founded in 1975 for the first time in Korea and has a 45-year-old tradition, boasts a strong network of renowned alumni in each field.