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‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion

‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion Three major large-scale pledges secured within four months of launch … Campaign continues through November 30 Korea University Business School’s KRW 12 billion fundraising campaign, “KUBS 120 MARCH,” has secured approximately KRW 4.6 billion in pledged donations within just four months of its launch, nearing 40% of its goal. Since the campaign’s launch in January, when pledged donations stood at around KRW 2 billion, the total has more than doubled in just three months. From December 1, 2025, to November 30, 2026, total pledges reached KRW 4,652,317,231, with 324 participants, including corporations, alumni, faculty, staff, and students. | Three major pledges secured … Alumni and corporations join forces One of the most notable achievements is the securing of three major pledges. An anonymous donor pledged support for the research fund, Eugene Investment & Securities Co., Ltd. for the development fund, and Samyang Tongsang for scholarships. Alumni account for approximately 62% of total pledges, while corporations represent about 35%, jointly driving the campaign forward. Group donations have also continued. Following the participation of the Class of ’81 alumni association, the Business School Class of ’79 Scholarship Committee (28 members), the KUBS Class of ’98 Alumni Night (126 participants), as well as faculty and staff, have also joined the campaign. | Expanding participation across classes, generations, and professions The donor base is highly diverse. Participation spans from alumni who entered in the 1970s to current students from the Class of ’26, as well as members of EMBA, DBA, and AMP programs, undergraduate alumni, and even alumni from the College of Medicine. From individual research labs and faculty bands to student councils, all corners of the Business School are actively engaging with the campaign, further broadening its base of participation. This campaign is particularly meaningful in that it places value not only on the total amount raised but also on participation itself. From small contributions starting at KRW 10,000 to major gifts reaching KRW 1 billion, every act of giving becomes part of the shared legacy of KUBS’s 120-year history. | Investing in the future campus… Advancing the 3C Trading Zone and 4Tech strategy The funds raised are being used to realize the Business School’s future vision. Alongside the advancement of the “4Tech Strategy,” centered on AI, semiconductors, energy, and robotics, spatial innovation projects are also taking shape. The Business School is already operating AI-focused tracks and 4Tech micro-degree programs, and continues to expand its educational and research capabilities with its largest-ever full-time faculty body of 95 members. On the basement level of Hyundai Motor Hall, the “3C Trading Zone (tentative name)” is currently under development, with a trading demo day scheduled for early May. The space will also include an Art & Culture Room. Artist Uhm Jung-soon’s installation piece, K, the Noseless Elephant, has already been installed in the building. Construction has also begun on an LED display in the lobby of LG-POSCO Hall, which will serve as a large-scale digital donor wall. An opening ceremony is scheduled following the conclusion of the campaign in May. Dean Eonsoo Kim stated, “We have come this far thanks to the collective support of each and every member,” adding, “We hope more people will join us on this journey as we prepare for the next 120 years of the Business School.” The “KUBS 120 MARCH” campaign will continue through November 30, 2026. Donations can be made via the official sponsorship page (box.donus.org/box/koreauniversity/KUBS120march). As of December 1, 2025 – November 30, 2026 | Total pledged amount: KRW 4,652,317,231

2026.04.17 Views 2011

The 5th HBS+ Class Completion Ceremony Takes Place … “Chance to Prepare for the Future”

The 5th HBS+ Class Completion Ceremony Takes Place … “Chance to Prepare for the Future” The program completion ceremony of the 5th HBS+(Halla Business School Plus) class took place on Friday April 30 at Ahn Young Il Hall on the 6th floor of LG-POSCO building. KUBS Dean Johngseok Bae, Associate Dean Yong Keun Yoo, Academic Director Eonsoo Kim, and other KUBS authorities attended the event. Mong-won Chung(Business ’74), Chairman of the Halla Group, and the key executives of the group also came for the ceremony. Halla HBS+ curriculum, a 7-month KUBS distributive research program for Halla Group executives, aims to nurture market leaders with business insight for sustainable development. The 5th HBS+ completion ceremony had been intended to be held at the year-end of 2020 but was delayed due to COVID-19 until it was finally held on April 30. The completion ceremony started with Dean Johngseok Bae’s congratulatory address. He said, “Finishing the curriculum during difficult times is not only honorable to KUBS, but also a big investment from the company’s perspective . . . We are going through difficult times but the program was an important chance for us to prepare for the future together.” After thanking the professors for their lectures, the dean added, “I wish you came to discover new things from a different perspective, instead of simply accumulating knowledge, and I hope you form new relationships via Korea University and develop them into long lasting ones.” Next, Chairman Mong-won Chung delivered his speech. He said he wanted to deliver two things: “The most trustworthy investment outlet is oneself, so it is important to be willing to learn new things throughout one’s life. For a corporation’s development, stability, and sustainable innovation, people are the most important. Therefore, I believe that we must be democratic and open about people and have liberal mind and leadership just as the Americans.” The speech was followed by graduates expressing their thoughts about the program. The graduates said: “It was hard but worthwhile” (Executive Director In Myung Choi); “I feel like I earned a flashlight to tide over difficulties. I will get through the new normal era using what I learned from the program.” (Executive Director Jae Yeong Lee) Article | Sang Bong Jeong (College of Political Science and Economics, Political Science and Diplomacy ’17) Photo | Chae Won Park (Business School, Business ’18)

2021.05.17 Views 3340

First Outdoor Event of 15th G-MBA Class, “Highly Satisfying” Campus Tour and Program

First Outdoor Event of 15th G-MBA Class, “Highly Satisfying” Campus Tour and Program KUBS(Dean=Johngseok Bae) 15th Global MBA (hereinafter G-MBA) class student council hosted ‘ON CAMPUS EVENT’ (hereinafter Campus Event) on Friday 23rd April 3pm. Campus Event is the first outdoor event since the admission of the 15th G-MBA class last August. Students strictly followed COVID-19 guidelines while bonding, participating in various missions and recreation programs at many locations on campus. The 15th G-MBA class students gathered on the lawn in front of Business School Main Hall and took a group picture. Dean Johngseok Bae greeted the students saying “[I am] happy that G-MBA students finally have the opportunity to meet each other on such a good day” and “[hoped] the students to stick to COVID-19 guidelines and spend a meaningful day”. Due to the COVID-19 administrative order to ban gatherings, students were grouped into 10 teams of 3~4 people for group activities. They did not get together in one place at once. Rather, the students were scattered to various places on campus such as Business School Main Hall, Law School Building, Central Square, and Inchon Memorial Hall. The 15th G-MBA student council arranged missions and games such as ‘capital city quiz’, ‘famous people photo quiz’, and ‘learning KU cheers’ and gave out presents. The 7 G-MBA 15th student council members each supported or hosted group activities and games. The 15th Student President Eunjin Kim said, “we did not have an opportunity to learn about our campus since our admission last august so [today’s event] was very meaningful”. The student president also said “I feel proud because students found the campus beautiful and showed high satisfaction to the overall program.” Article·Photo | KUBS Management Support Team

2021.05.10 Views 3273

2021 2nd Career Week, “Follow changes in employment trends in the New Normal era”

2021 2nd Career Week, “Follow changes in employment trends in the New Normal era” The 2021 2nd Career Week, hosted by KUBS(Dean = Bae Johngseok) Career Development Center, was held on April 16th (Fri). Career Week consists of special lectures on employment to aid students in their career search and corporate guest lecture session. The special lectures on employment were held online this time due to COVID-19. Link Company director Kim Tae Jong gave a lecture on “Industry, company, job analysis methodology and strategy on business communication.” Director Kim introduced employment trends of 2021 and emphasized the understanding and application of changed standards such as △expansion of frequent recruitments △recruitment changes in the untact era △reinforcement of management capabilities. He also mentioned the necessity to strengthen digital competency in the New Normal era that came due to COVID-19. Tips to analyze industry, companies and job positions were also provided to students. Various methodologies and sources to analyze companies were provided, such as PEST analysis that covers politics, economy, sociocultural factors and technology, and websites like DART and Career Catch. Director Kim added that “it is important to continuously update information using many platforms.” Director Kim Tae Jong said that in business communication, “it is important to productively create contents than fancifully talking about it.” He emphasized that one should be able to precisely communicate what the company intended in terms of content structuring and its appropriateness. Also, he introduced tools for logical thinking such as MECE(Mutually Exclusive, Collectively Exhaustive), logic tree, logic expansion method etc. and advised students to apply them in their letter of self-introduction. Author: Yoon Seon Woo (Media & Communication ’18) Photo: KUBS Career Development Center

2021.05.04 Views 3248

Entrance ceremony of the 91th AMP class held, “Applause for their new challenges in tough times…”

Entrance ceremony of the 91th AMP class held, “Applause for their new challenges in tough times…” The entrance ceremony of the 91st AMP (Advanced Management Program) class in the Korea University Business School (Dean = Dr. Bae, Johngseok) was held at 5 p.m. on the 19th (Monday) at the Supex Hall of LG-POSCO Building. Several AMP faculty executives, including Dr. Bae, Johngseok (Dean of KUBS), Yong Keun Yoo (Associate Dean of MBA programs), and Bae Bokyung (AMP Academic Director) attended the ceremony. The event was held under strict quarantine guidelines such as wearing masks and sitting at a distance to prevent COVID-19. "The ultimate purpose of management is to help mankind live a good life together," said Dr. Bae, Johngseok (Dean of KUBS), and congratulated by saying, "As the Dean of Korea University Business School, we want to help our 91st AMP class become leaders in accordance with the demands of our generation." Lee Ki-joon (Vice president (General Affairs) of AMP Alumni Association), said through his congratulatory speech, "I sincerely applaud the 91st AMP class who are starting new challenges in tough times". He added his words of support by saying, "I hope you enjoy the romance of your youth as students while studying." It was followed by the introduction of the alumni association and clubs by the secretary general of the Alumni Association, Jeon Hyung-sik. 42 incoming students can participate in each club's activities after completing the AMP program. The entrance ceremony ended with a commemorative photo shoot after singing the school anthem in silence to prevent COVID-19. First established in 1975, Korea University Business School's AMP program has 46 years of tradition and a strong network of renowned alumni in each field. Article | Park Hye-jung (Department of Korean Language and Literature ‘19) Photo | Korea University Business School

2021.05.03 Views 3449

E-MBA ’16 donates 30 million won, “We determined to donate in order to give back the joy given from

E-MBA ’16 donates 30 million won, “We determined to donate in order to give back the joy given from the Business School…” On March 22nd, Executive MBA ‘16 (hereinafter referred to as E-MBA) of Korea University Business School (Dean = Dr. Bae, Johngseok) donated 30 million won as development funds of Business School. Previously, Park Joong-yang, president of the 16th E-MBA class alumni association, participated in the ‘E-MBA Alumni Association New Year’s Eve Night’ event and presented the development fund directly to the Business School. The New Year’s Eve Night event was held at Ahn Young Il Hall, in the LG-POSCO Building on December 14th 2020. The event was attended by Dr. Bae, Johngseok, Dean of Business School, Chun, Jae Uk, Associate Dean for Faculty and Academic Affairs, and Yoo, Yong Keun, Associate Dean of MBA Programs, as well as the 16th E-MBA class alumni. Due to COVID-19, some of the alumni participated through a real-time conference room of Zoom. Dr. Bae Johngseok, Dean of Business School, expressed his words of gratitude by saying "We will use the scholarships that have been delivered in a meaningful way for the development of E-MBA during the current difficult times", and said “Korea University MBA can stand firm in the rapidly changing situation and times thanks to all of you who have been with us” during his congratulatory speech on the ‘E-MBA Alumni New Year’s Eve Night’. Park Joong-yang, president of the 16th E-MBA class alumni association, also expressed his warm feelings toward his juniors through an interview. President Park said, "In the past, the school has developed through donations from alumni, and all of our alumni at Korea University have been able to devote ourselves to our studies in a good environment and take a step further”. He revealed the reason for the donation by saying, “The 16th E-MBA class alumni decided to give back the joy we received with thanks and determined to raise funds for the development of the Business School." President Park remarked, "It was not easy to study while working, but it was a time of joy and happiness looking back after graduation" and added his words of advice, "I hope you build good relationships, develop every day, and live a pleasant life." He lastly thanked the alumni of 16th E-MBA class for raising the donation. Meanwhile, development funds of Korea University Business School is the foothold of a widespread support for △student tuition fees and living expenses △research and academic seminars △construction and remodeling etc. Article·Photo | Management Support Team

2021.04.26 Views 4406

2021-1st Semester KUBS Student Ambassador KUBE Closing & Starting Ceremony

2021-1st Semester KUBS Student Ambassador KUBE Closing & Starting Ceremony The closing ceremony and starting ceremony of 2021 1st Semester KUBS(Dean=Johngseok Bae) Student Ambassador KUBE took place on April 5 at LG-POSCO Bldg. Ahn Young-Il Hall. KUBS Dean Johngseok Bae, KUBS Associate Dean Jae Uk Chun, and KUBE members participated. The hosts, 13th President Junhee Ji(Business ’17) and Vice-President Kyulee Moon(Business ’19) started the event by expressing their resolution to raise internal and external status of KUBS through various events and legwork. The hosts presented about last semester’s activities and this semester’s activity plans. The last semester’s main activities include △Campus Tour Video △2021 Orientation for Early Admission Successful Candidates △social media contents △KUBS Journal △KoManSa (People KUBS Met) Interviews, through which KUBE tried to deliver KUBS news to teenagers, graduates, and all members of the campus. In addition, ‘The 10th Teenage Mentoring Day’, which had been postponed due to COVID-19, has resumed in one year and KUBE was able to provide high school students all over the country with △KUBS introduction △Business courses △cooperative education △academic mentoring from enrolled students. For 2021-1st semester, there are plans to promote online actively through Youtube, social media, and KUBS Journal. Moreover, regular campus tour, which has been suspended due to COVID-19, will be resumed online and ‘2021 Spring Regular Campus Tour for Teenagers’ ‘The 10th Teenage Mentoring Day’ are being organized. KUBS Dean Johngseok Bae stated that KUBS, having 115 years of rich history, has led business studies in Korea and was described to be ‘the first’ on many occasions. He asked the students to “take pride and be active in promoting [our school].” Associate Dean Jae Uk Chun said, “happiness starts from loving one’s given task” and that he hopes the students enjoy their duties of promotion. Dean Johngseok Bae awarded the students who have finished their 1-year △Wonsung Kim (Business ’19) △Jeongwook Park (Business ’20) △Jongho Seo (Business ’17) △Jeonghyun Lee (Business ’19) △Daeun Jung (Business ’20) △Jimin Ha (Business ’19) with certificate of activity and prizes through 12th KUBE closing ceremony. The ceremony for presentation of appointment certificate for 14th members and scholarship certificate for 13th and 14th members succeeded. KUBS has created ‘Business School Student Ambassador Scholarship’ since 1st semester of 2019 to praise KUBE members for their contribution and hard work. Article | Management Support Team Photo | Chaewon Park (Business ’18)

2021.04.19 Views 3179