Social Value and Sustainability Management Center x CDTB Collaborated Colloquium held... ‘Business Ethics in the Age of Artificial Intelligence – Corporationss Ethical Responsibility’   A Colloquium co-hosted by Korea University Business School (Dean = Johngseok Bae) Center for Digital Transformation & Business (Co-Director: Baeho Kim, Byeong Cho Kim, hereafter CDTB) and Center for Social Value and Sustainability (Centre Director: Jungbien Moon) was held online on Friday, October 29th. The CDTB Colloquium is a program to examine a company's digital transformation strategy, form a consensus among school members, and to secure cooperation between the industry and related external organizations. In this special lecture, Professor Tae-wan Kim of Carnegie Mellon University was invited as a speaker and covered the topic of ‘Business Ethics in the Age of Artificial Intelligence – Corporations’ Ethical Responsibility.’ The event was held online due to Covid-19 with Professor Kim, who gave the lecture from the United States.   The lecture began with the greeting of Dean Johngseok Bae, who said, “I hope this will be an opportunity to understand the impact of companies on social values.” Professor Kim emphasized, “Ethics is becoming a trend among companies to the point where we have to worry about using ethics strategically.” Then he introduced several issues regarding artificial intelligence ethics saying, “Thinking about artificial intelligence is the same as thinking about who we, human beings, are.”   Professor Kim continued his explanation of artificial intelligence ethics by dividing it into three main topics: △Value Alignment, △Algorithmic Fairness, and △XAI (Explainable Artificial Intelligence). Regarding Value Alignment, Professor Kim mentioned examples of domestic and foreign chatbots such as ‘Yiruda’ and emphasized, “As artificial intelligence learns by imitating humans, the wrong sides of our society had been revealed in artificial intelligence.” He also expressed, “Forming ethics is not possible with machine learning alone. A learning method based on logic and mathematics must be combined.” Then, he introduced overseas cases such as when the hiring process was entrusted to AI, the hiring ratio of men increased, or when the sentencing standards suggested by AI were different for each race, etc. He explained that “The issue of algorithmic fairness has emerged as a major issue as AI started to reveal prejudices and discrimination due to the reflection of Society’s hegemony and filter bubble.” Lastly, Professor Kim said, “The current AI is high in accuracy, but there are many cases in which people do not accept it because of lack of explanation.” He mentioned that many companies have begun to realize the need for XAI. Afterwards, the lecture ended with a brief question-and-answer session.   Meanwhile, Korea University Business School established CDTB in 2019 to lead the era of digital transformation in education and research area and to serve as a platform for industry-university-research connection. Various special lectures are being conducted.   Editor | Sang-bong Jeong(College of economics and politics 17)

 2021 Fall Semester’s 3rd Career Week   The 2021 Fall Semester’s 3rd Career Week was held on November 12th(Friday) and was hosted by KUBS(Dean= Bae, Johngseok) Career Development Center. Due to COVID-19, the event was broadcasted live on Zoom for students who applied and was composed of two sessions – first a special lecture on corporates and second on employment.  The first special lecture on corporates was given by the senior director of ‘Yogiyo’ Jaehyuk Yoo. Director Yoo focused on the objectives of working in a company and realistic advice for job seekers. He said, “the reason you are working in a company shouldn’t be for money, but to fulfill the ‘mission’ of the company.” Also, he emphasized that “’mission’ is the reason for which the company stands, and should be distinguished from the ‘vision’ which is the process to fulfill it,” and asked students to look for the ‘mission’ of the company. Director Yoo also introduced the story of how the delivery app came in to place, explaining “Startups start from forming ideas about the existence of the company.”   Furthermore, Director Yoo gave 5 tips for job seekers. First, he recommended having a person who has a lot of experience and gone through the rise and fall as a mentor. He explained that “this person will be able to provide deep insight compared to people who got through in a short amount of time or those who have only succeeded.” Second, he emphasized the importance of not going “all-in.” He told students “It’s not easy to tell if the work suits your aptitude at first,” and “it’s good to keeping the old job while working in the new company, and transition when you have the confidence that the new job fill suit you.” Next, he recommended students to find growing parts of the industry and to make “Elevator Speech” a habit. He underscored “practicing delivering the main points and conclusion first to the decision-making person.” Finally, he asked students to say things clearly and simply so that middle school students would be able to understand. The special lecture concluded with a Q&A session.   In the second session, the CEO and Chairman of ‘Lee Woo Gon HR Research Center’ Woogon Lee gave a special lecture on employment. The lecture focused on ‘Strategies on joining Public Enterprises’ in the order of △recruitment trends on Public Enterprises △Public Enterprises from a numerical perspective △the recent shift in trend of NCS based recruitment process △strategies for Public Enterprises and building Job Portfolio. Chairman Lee commented that "the recent recruitments of public enterprises are similar to early decision in college admission process." about 'recent recruitment trends of Public Enterprises.’  Chairman Lee explained the several routes of joining public enterprises in ‘Public Enterprises from a numerical perspective.’ He mentioned three routes, ‘Full-time open recruitment’, ‘Recruitment type Internship’ and ‘Experiential Internship,’ and said, “In times where quantitative approach is used more than the qualitative one, the ‘Experiential Internship’ becomes a quantitative indicator” and emphasized that “’Experiential Internship’ can prove to be advantageous in recruitment.”   In addition, Chairman Lee expanded on the topic of ‘the recent shift in trend of NCS based recruitment process,’ and stressed the importance of preparation time for debate interviews. He told students that “you need to ready for a number of possible cases at the time of debate, and debate interview is crucial to public enterprises.” He gave the example of the Health Insurance Review and Assessment Service not considering math area in evaluation for administrative office and evaluation office, advising “It is a strategy to find areas that you can avoid your weaknesses while taking advantage of your strengths.”    Finally, Chairman Lee ended the special lecture with words of advice on ‘strategies for Public Enterprises and building Job Portfolio.’ He emphasized that “Not only the content, but the structure of essay such as introduction, body, and conclusion is also important” and “It is important to practice writing an essay with the necessary components in limited time.”   Editor | Do Kyung Moon (Media ’21)

‘Focus on your experience’ - 2021 Fall Semester’s 2nd Career Week The 2021 Fall Semester’s 2nd Career Week was held on October 29th(Friday) and was hosted by KUBS(Dean= Bae, Johngseok) Career Development Center. Due to COVID-19, the event was broadcasted live and was composed of two sessions – a special lecture on employment and another on corporations. Any KUBS student could choose a lecture that suited their career interests.   The first special lecture on employment was given by the Link Company CEO Kim Tae Jong. Mr. Kim lectured about “Interview strategy by interview type” and focused on general personal interviews and interviews specifically focusing on job characteristics. He mentioned employment trends such as △wider implementation of open recruitment △changes due to untact hiring △reinforcing management skills, and explained methods to respond to each trend. He emphasized that the essence of interviews does not change because of the interview method and said, “online interview is a another good chance to prepare for.” Mr. Kim encouraged students to ‘set direction in an inside out manner and first focus on one’s own self.’ He explained the STAR (Situation, Task, Action, Result) method to analyze oneself efficiently and effectively. He ended his lecture by saying, “I hope this lecture had been useful in finding what you need to prepare yourself.” The second special lecture on corporations was given by Nomura investment director Kim Tae Gu and manager Lee Hyun Dong on the topic of ‘Finance and Employment Trend in financial firms.’ The lecturers mentioned the recent recruiting trends of financial firms of Korea and abroad and explained about the relative importance of factors that interviewers focus on, such as ‘internship in related fields and job-related majors or licenses.’ They emphasized that applicants should understand the characteristics of jobs and firms. They held a Q&A session at the end of the lecture, where students asked questions about financial firms and interviews. The Q&A session was meaningful for actual intern/job preparation as students asked for detailed advice in preparing for internship in finance such as the requirements or experience needed to be accepted   Editor | Jung Young Hee (Media ’20)

GO GO GO Together! Welcome Night for 19th EMBA Held     ‘2021 Executive MBA 19th Welcome Night’ ceremony was held on November 5th, at 4 p.m. through live broadcasting by the KUBS (Dean=Johngseok Bae) Executive MBA (below E-MBA) Alumni Association. The ceremony was held in the order of △Guest Greetings △E-MBA V-log Contest and Award Ceremony △Celebration ceremony △Team Bonding Time. With the catchphrase ‘Let’s overcome these lonely, difficult, and hard times and “GO, GO, GO!”’ and videos made by KUBS fellows added liveliness to the online ceremony. Dr. Bae, Dean of KUBS presented 3C as the ideal image of MBA, saying “Through E-MBA I hope you can all contribute to the society.” Also, he ended his words of congratulations saying, “Even though the event is held online, I believe this event will carry on the tradition of E-MBA.” Next Jeong Hwa Ahn, Alumni Association President, encouraged fellows saying that ”I hope you will stay closely with your alumni and carry on the tradition through E-MBA.” The 18th President of Business Fellows, Taeseung Kwak said in his words of congratulations, “We spent a sad year due to COVID-19.” and “so through today’s event I hope the 19th E-MBA will become stronger and livelier.” After the guests spoke, the E-MBA V-log where the 18th and 19th E-MBA participated together were watched and was followed by Award Ceremony. The E-MBA V-log had different missions for each club to create a sense of unity. The contest award was awarded as △Flex Award – Club for Students’ Welfare △Comical Award – Public Relations Club △Seasons Award -Management Team 3 △Activity Award – Club for Academic work △Kkanbu Award – Event Clubt. Furthermore, fellows had time bonding with each other. The 18th E-MBA performed dance, along with online Squid Game, exciting Cheering with Korea University Cheerleaders, FM and Sabalsik delivered by fellows themselves. This event was a special opportunity for everyone to feel together even in social distancing situations, and ended in cheerful spirits where all participants were able to have fun. Editor | Yeong Hee Jung (Media ’20)

Entrance Ceremony of KUBS-KB Small and Medium Enterprise Management Academy (K-SMA Program) Held   The entrance ceremony of the KUBS(Dean=Johngseok Bae) KUBS-KB Small and Medium Enterprise Management Academy (hereinbelow K-SMA Program) was held on October 20th(Wed) at 6:30 pm at Lecture Room 432 of Korea University LG-POSCO Building. Johngsoek Bae, Dean of KUBS, Seungwoo Kwon, K-SMA Head Professor, Bokyung Bae, Director of Executive Education Center (hereinbelow EEC) and other small and medium enterprise executives participating in the K-SMA Program also attended the meeting.   First Dr. Bae congratulated participants, saying “The ultimate purpose of business management lies in helping humankind live a good life together” and “We hope that K-SMA Program contributes to humankind having a good life together through your business management, and that our program is a time for envisioning the common good of our society.” Also, he ended his greetings saying, “Through this program, we wish that your organization is motivated to grow once more.”   Furthermore, Bokyung Bae, Director of EEC and Seungwoo Kwon, K-SMA Head Professor spoke words of congratulations and greetings with the introduction of the program. KUBS-KB Small and Medium Enterprise Management Academy (K-SMA Program) is a program created through a business agreement between KUBS and KB Kookmin Bank targeting executives of small and medium enterprises that aims to prepare for Post Corona era. The program is provided by KUBS faculty who voluntarily contributed free education courses and was made as part of ESG Management practice. The above program starts from October 10th for 8 weeks and provides 16 hours of education in total 4 modules.   Editor | Management Support Team

Korea University Achieves Highest Pass Rate on 56th CPA Examination for 5th Consecutive Years  Korea University achieved the highest pass rate on 56th CPA Examination. Korea University had the greatest number of 152 CPA successful applicants passing ‘2021 56th CPA Exam for Certified Public Accounts’ held on June 26 (Sat) – 27 (Sun), recording the highest cumulative numbers for 6 consecutive years since 2016.    Korea University has produced a total of 152 successful CPA candidates in the 56th CPA exam, which was followed by Yonsei University with 118, Chung-Ang University with 104, Sungkyunkwan University with 102 and Kyung Hee University with 91. (Source: Korean University Newspaper's September 10th press release)    Korea University has been showing outstanding results producing total 599 successful applicants for 5 years and 120 in annual average. Furthermore, Korea University reaffirmed its status as the strongest institute for CPA by widening the gap between second place in the final exam by more than 30.   The reason for which Korea University stands out in CPA Exam lies in the efficient CPA Prep Program “Jeongjincho (精進礎, Advisor=Professor Jinhan Pae).” Jeongjincho conducts entrance exams three times a year and selects 69 students in order of exam scores, which anyone can apply for regardless of their major. Jeongjincho provides separate spaces, monthly mock exams, online lecture fees, and mentoring programs with senior successful applicants so that students can focus on CPA study.     Introduction of Jeongjincho>>