2021 Fall Semester’s 4th Career Week    2021 Fall Semester’s 4th Career Week, hosted by KUBS (Dean= Bae, Johngseok) Career Development Center was held on December 3rd(Friday). The event was composed of two sessions, first a special lecture on corporates and second on employment, while students who signed up for the event could watch the lecture broadcasted live on Zoom.     The first special lecture on corporates was given by the Manager of Naver, Jinwook Hwang. Manager Hwang focused on the introduction of Naver throughout the lecture. The lecture proceeded in the order of ‘Naver General Status’, ‘Story of Naver Growth’, ‘Naver as a workplace’, and ‘Q&A’.  Manager Hwang introduced the start of Naver’s ‘Global Expansion’ from 2010 and mentioned Naver Webtoon which entered the global market in 2014. With the example of a Naver employee who carried forward the webtoon service in 2004, he said, “In a company, boldness is necessary,” and “Don’t be afraid to fail, but carry on with it if you feel certain.” Also he mentioned the Naver Webtoon ‘Sweet Home’ and ‘Hellbound(Jiok)’ as the example of becoming a drama series by Netflix and explained the revenue model through ‘One Source Multi Use’ in which one piece of work is created in multiple different types of contents.    Next, Manager Hwang talked about another successful business model, Naver Shopping. He explained the reason why Naver Shopping currently has high market share with the ‘Smartstore service’ where SME(Small and Medium Enterprise) can create their own online shopping mall easily and low commission rate compared to other companies.    Finally, Manager Hwang introduced the detailed jobs of Naver through the interviews of 5 current Naver employees. He emphasized that “The common ground for the most critical ability at work was communication skills.” Also, he said “A flexible attitude and the understanding of the company and the job objective is critical.” He ended the lecture by saying useful tips when preparing to join Naver and mentioning contents of interviews done by 5 people currently working at other platforms.      The second special lecture on employment was given by the CEO and Chairman of ‘Lee Woo Gon HR Research Center’ Woogon Lee. Mr. Lee focused on the topic of ‘Preparing for AI Recruitment Process’ and ‘Occasional Recruitment Preparation Strategies’.    Mr. Lee said “AI Recruitment Process brought the algorithm of Person-Environment Correspondence Theory,” and “It analyzes how well one’s characteristics and job description reasonably fit together.” He mentioned Howard Gardner’s theory of multiple intelligences and Career preference test as ways to predict the correspondence.     Furthermore, Mr. Lee said “the different types of motivation algorithm which divides into achievement or stability are also part of the AI Recruitment Process.” He said that “the satisfaction from the job affects the employment period and work accomplishment greatly,” and emphasized that “You should think about whether you feel satisfied when you accomplish something, or when you feel stable.” Chairman Lee commented that “AI Recruitment Process is currently just at the launching stage, so it is used for reference for evaluation,” and “it serves the purpose of saving time by eliminating the bottom 30%.”    Lastly, chairman Lee introduced the evaluation guidelines during AI interviews. ‘V4’ means the △Vision Analysis △Voice Analysis △Verbal Analysis △Vital Analysis and he encouraged students to consider these points when preparing for the interview. Chairman Lee also emphasized that “It is important to practice taking a breath between sentences and fixing your gaze at the camera,” before ending the lecture. Editor | Do Kyung Moon (Media ’21)

Korea University Business School ranked 1st in Hankyung Business National Business School Evaluation for 14 Consecutive Years KKorea University Business School (Dean = Johngseok Bae) took first place in the '2021 National Business School Evaluation' conducted by Hankyung Business. As a result, Korea University Business School has taken the first place for 14 consecutive years since 2008, when the evaluation began, and has firmly maintained its top position in Korea.   KUBS took the first place in the overall ranking by taking the lead in four categories out of 9 evaluation items: work adaptability and practical ability, organizational harmony, sincerity and responsibility, and preference for new employees. In particular, it overtook Seoul National University and ranked first in the preference for hiring new employees selected by personnel in charge of major companies, establishing itself as the best training center for human resources in South Korea.   Hankyung Business said, “Korea University’s unrivaled education and research capabilities are the secret to its success.” They added that “Its strength comes from the fact that they do not slow down the pace of innovation to respond to changes in the business environment and the demands of the times, rather than being complacent with the best titles.”   KUBS is nurturing 'creative leaders who can contribute to society' in line with the needs of companies. In an interview with Hankyung Business, the Dean of Business School, Bae Johngseok, said, "KUBS is pursuing various educational innovations to not only transfer business knowledge, but to add 'humanistic imagination' and cultivate the ability to solve practical problems.” Revealing the educational innovation and talents pursued by the Business School, he also added, "In fact, it is when you encounter a real problem in the real business environment that you truly can understand what the 'essence' of the problem is. The ability to 'communicate' these problems clearly in your own language and collaborate with others to 'find a practical solution' is important,"   In addition, Dean Bae said, “The purpose of management is to help people enjoy a good life together,” and emphasized the importance of imagination for social leaders that want to pursue a better future for humankind. At the same time, revealing the characteristics of students pursued by KUBS, he said, “Korea University Business School aims to create a virtuous circle where better talents can grow into 'social leaders'.”   To achieve this goal, Dean Bae said, “At the business school level, ‘5 strategies, ▲15 core tasks, and ▲30 practical tasks’ have been selected and are currently being implemented.” We are building a problem-based learning (PBL) infrastructure and trying a teaching method for smooth communication.”   Meanwhile, KUBS was the first in Korea to receive the accreditation from AACSB in 2005 and the accreditation from EQUIS in 2007 for all degree programs including undergraduate, graduate, and MBA programs. In 2015, it also acquired full membership of the CEMS Global Alliance, an association of world-class business schools. In addition, it has been firmly holding “the CPA throne” for six consecutive years in the CPA exam, establishing its place as the first and best business school in Korea.   In addition, KUBS has responded to changes in the times through detailed track certification system, which has been in effect since May of this year, and rolled up its arms to nurture creative convergence talents who will lead the future society. In addition, KUBS is taking the lead in social contribution by supporting the start-up of students from other majors and other colleges as well as students from KUBS through Startup Station, contributing to the revitalization of start-up activities of Korea University and society as a whole.   Hankyung Business’s ‘National Business School Evaluation’ evaluates universities from the perspective of companies that are the real users of talent. Personnel managers of the top 300 domestic companies can select schools from 1st to 10th in each evaluation category. The questionnaire consisted of a total of nine items, including △work suitability of major and liberal arts education △work adaptability △organizational harmony △development potential △creative work solution △internationalization system △conscientiousness and responsibility △recruitment preference for new employees △recommendation for admission to college. In order to give equal weight to all nine evaluation categories, the rankings of each category were summed to give the final ranking.    See other related articles>>   Korea University, elected as ‘The best business school’ for 14 consecutive years by HR personnel Korea University’s relentless run.. its secret is its matchless education and research capability “We need to raise ‘social leaders’ capable of adjusting to changes… Merely having business knowledge is not enough”

KUBS-KB Small and Medium Enterprise Management Academy (K-SMA) Completion Ceremony    Organized by Korea University Business School and KB Kookmin Bank, “KUBS-KB Small and Medium Enterprise Management Academy (K-SMA)” Completion Ceremony was held at the LG-POSCO Building Lecture Hall 432 on December 8, 2021. On this day, Dean Johngseok Bae of Korea University Business School, Academic Director Seungwoo Kwon of K-SMA, Director Bokyung Bae of Executive Education Center (EEC), and all executives and employees who participated in the K-SMA program attended the event. The event was held both online and offline, and some of the graduates participated in the event through ZOOM.    Dean Johngseok Bae of KUBS congratulated the participants by saying, “Throughout the past eight weeks, I am sure all of you here have grown one step further as important business leaders of this era.” “What you learned in the K-SMA program will be the beginning of your career as influential business leaders, who can build a healthy and competent organization by utilizing abilities meaningfully,” he added.         Followingly,  Seungwoo Kwon, K-SMA Academic Director and Director Bokyung Bae of EEC gave a congratulatory speech. The event ended by delivering certificates and souvenirs to a total of 30 K-SMA graduates.   K-SMA is a program based on KUBS and KB Kookmin Bank’s “Business Agreement for Mutual Cooperation on Social Contribution,” which aims to △promote mutual development △cultivate SME management △strengthen social contribution through management innovation △and practice ESG management. For eight weeks, executives and employees from SMEs recommended by KB Kookmin Bank participated in a education program, which was provided free of charge by KUBS professors as talent donations.   Editor | KUBS Management Support Team

Students Share Their Career Issues and Daily Life Through the “Fall 2021 Faculty-Student Mentoring Day” Korea University Business School (Dean= Bae, Johngseok) “Fall 2021 Faculty-Student Mentoring Day” was held for three days from November 24 to 26. The Faculty-Student Mentoring Day began in the year 2007, to help KUBS students meet with their advisors to listen to various advice related to their studies and careers. Furthermore, it aims to foster networking among KUBS students and alumni.   Before the event, Dean Johngseok Bae mentioned the objective of the event by saying, “Today, at times where immediate job openings outnumber traditional open recruitment, KUBS continues to monitor changes in employment trends. We thereby suggest ‘Faculty-Student Mentoring Day’ as an alternative measure for students to find careers in the future.” He added, “We hope this event becomes an opportunity for KUBS students to learn wisdom from their advisors.”   The event was held through an online platform, using breakout rooms to assign professors and students into different rooms. Students started the conversation by sharing their reason for participating in the event. Professors advised the students by saying, “Even it is not necessarily a business school, you should look for areas where you can show your talent,” “You shouldn’t lose interest in the subject just by taking basic courses,” and “If you knock on the door to various activities such as academic societies, external activities, and interns to explore your career, you will be able to live a college life without regrets.”   Moreover, professors shared their undergraduate experiences with their students. Professors mentioned, “It is natural to lose direction as a student.” They encouraged the students by saying that “It is important to listen carefully to the words of others who know me well.”   Furthermore, professors advised students about the importance of experiences. They gave a realistic guideline such as “Rather than blindly studying CPA or going to a law school, you can grow further by developing your perspective on the world through experiences such as taking various lectures and going on an exchange student.” They further added, “Utilizing the alumni network can be helpful,” and that “There is no fixed answer, and every way has its potential.”   Finally, the event ended with a comfortable conversation, where students built rapport with their advisors by sharing their daily lives during the semester and their vacation plans. A KUBS student who participated in the event mentioned, “I had a vague anxiety about exploring a new path, but hearing from the professor about how there are various life paths had me relaxed and motivated.” Another student who answered that he gained confidence through mentoring said, “Before applying to the program, I thought I should be prepared with my position or attitude,” he continued, “but the atmosphere was comfortable, and I felt closer to my advisor.”   Editor | Younghee Chung (School of Media & Communication 20th)

IBRE – CDTB Integrated Colloquium, “Overview of Applied AI Research” Korea University Business School (Dean=Bae, Johngseok) Center for Digital Transformation & Business (CDTB; Co-Directors=Dr. Baeho Kim and Dr. Byung Cho Kim) and Institute for Business Research and Education (IBRE; Director=Jaehwan Kim) held an online integrated colloquium on Friday, November 26. This time, Professor Chaehan So from Yonsei University gave an English lecture on the topic “Overview of Applied AI Research.” The lecture began with Director Jaehwan Kim’s greeting. He mentioned, “Korea University Business School has been thinking a lot about the kind of people the world wants today.” “I hope today’s colloquium strengthens our effort,” he added.   Then, Professor So explained Applied AI by dividing the concept into four agendas: △Deepfakes △Neural style transfer △Virtual Characters △ and Virtual Beings. Professor So showed the demo code for his deepfake model and presented an actual deepfake model, saying that “In the future, by the time your children begin a new generation, deepfake technology will be more advanced than now. It will be difficult to tell what is real and what is not.” Next, Professor So introduced Neural Style Transfer, which is a technique that changes the texture of image content to make it look like a painting. While introducing research on the aesthetic perspective of Neural Style Transfer, he mentioned, “Design, in the future, must differentiate itself according to different targets.” He also said, “Neural Style Transfer will be used in many different fields to create a variety of designs.”   Furthermore, Professor So explained Virtual Beings in Metaverse, which make it possible for Virtual Characters to come to life. He demonstrated an experiment where his demo Virtual Being talks with Professor Eonsoo Kim. Afterward, the lecture ended with a Q&A session. Closing the event, Co-Director Byung Cho Kim said, “Thank you for Professor So, who gave a very insightful and interesting lecture on Artificial Intelligence.” “It is an honor that CDTB collaborated with IBRE to hold an integrated colloquium, and I hope there would be more opportunities like this in the future,” he added.   Editor | Younghee Chung (School of Media & Communication 20)

2021 KUBS Challenge – “A Fierce Competition of Ideas”   Korea University Business School (Dean=Johngseok Bae) held the “2021 KUBS Challenge” on Friday, November 12, at the LG-POSCO Building. KUBS Challenge is a contest where teams, each consisting of four business school undergraduate students, analyze a business case in a limited amount of time and make a presentation. In this year’s competition, 48 students from 12 teams participated and showed their case analysis skills. In this year’s KUBS Challenge, the participants were to analyze the case of the Australian business Zip, which is a BNPL (Buy Now, Pay Later) company. Their mission was to analyze the factors that make the BNPL industry attractive and to suggest a strategy for Zip to compete with major competitors in the BNPL and the credit card industry. During the preliminary round, the 12 teams spent 24 hours analyzing the business case and then submitted a recorded video of the presentation and their presentation slides. Out of the 12 teams, four teams advanced to the finals: △Kkanbu △KU Tigers △Crimson & Company(Crimson & Co.) and △Asya Consulting. In the final round of the contest, each team was given 10 minutes to present the results of their analysis and 7 minutes for Q&A. △Professor Tony Garrett △Professor Youngkyu Kim and △Professor Sunwoo Hwang participated as judges of the contest. After the presentations, the judges made their final decisions – the third prize went to teams “Kkanbu” and “Asya Consulting,” the second prize went to team “KU Tigers,” and the first prize went to team “Crimson & Company.” Team “Crimson & Company,” which won the first prize in the competition, was given the opportunity to participate in the “UW Global Business Case Competition 2022” hosted by the University of Washington in 2022. Team “KU Tigers,” which won the second prize, will be participating in the “32nd Annual Scotiabank International Case Competition” hosted by the Western University of Canada. Lastly, team “Kkanbu” will be participating in the “2022 RSM STAR Case Competition” hosted by the Erasmus University of Netherlands. The three teams will be subsidized with participation fees, airline tickets, and accommodations, and will be given special training before the international competition. Meanwhile, team “Crimson & Company,” the winner of the first prize, commented that “Although it was tiring due to the lengthened competition period, we were able to invest a lot of time.” “We are proud that our efforts paid out well and achieved a good result,” they added. They expressed their determination to participate in the international competition by saying that “We will do our best to win the international competition.”   Aritlce | Sangbong Chung (College of Political Science and Economics, Department of PSIR 17th)