Executive MBA 17th Alumni Donation Ceremony and Alumni Presidency Transfer/Inauguration Ceremony   On December 27(Mon), the 17th class of EMBA alumni Donation ceremony and the inauguration ceremony of the alumni president were held. The above event was held online in accordance with the quarantine rules, and 15 alumni members including Bae Johngseok, Dean of Business School, Ahn Jeong-hwa, President of the 12th Alumni Association, and Lee Kun-soo, the 13th president of the Alumni Association, attended.     Bae Johngseok, dean of the Business School, said, “This year, KUBS was ranked 20th in the ‘2021 World’s Top 100 Executive MBA Rankings’ announced by the Financial Times in the UK.” Then, Dean Bae expressed his gratitude to all those who attended. He added, “Even though it is a difficult time in many ways, the scholarships that have been delivered with meaningful hearts will be used for the development of the E-MBA.” Afterwards, President Bae finished his congratulatory speech by giving thanks to the President of the Alumni Association, Ahn Jeong-hwa, and congratulations to the next president of the Alumni Association, Lee Kun-soo.     The event ended with the chanting of the school hymn and the closing declaration.

Lee Sae Rom (Business ’19): the youngest successful candidate to pass the 2021 CPA exam (Business ’19 Lee Sae Rom)   A total of 152 students of Korea University have passed the CPA exam in 2021, making Korea University the most successful university for this exam. Since 2016, Korea University produced the highest number of successful candidates for six years. This year, the youngest successful candidate to pass the exam was a student enrolled in KUBS. KUBS interviewed Lee Sae Rom, the youngest student to pass the 56th CPA exam.   Q. Congratulations on being the youngest successful CPA candidate of the 2021 exam! What were your motives to prepare for the CPA exam? Thank you. It’s an honor to be interviewed. I chose the CPA exam because I thought I should become an expert in my major while pondering about my future career. If I could focus wholeheartedly on one field and be successful, I believed that this experience would help to overcome future obstacles. I started without much hesitation. At first, I started to prepare for the exam because I was interested in accounting and finance. While studying, I got to know what accountants do in detail, which made me even more eager to pass the exam. Q. How was it when you heard you were the youngest to pass? How did those around you react to the news? I received a call that informed me about the news two days before the results were announced. I was extremely nervous when receiving the call, and I was thankful about the fact that I have passed rather than being the youngest. My parents, grandparents and other family members were extremely happy and proud when they heard the news. I received a lot of congratulations from my friends and fellow schoolmates, which just amazed me, and I was filled with gratitude. Jungjincho, the press, and accounting firms also called to congratulate, which made me bewildered but happy at the same time.   Q. How did you continue your studies while preparing for the exam? I took courses at university until my first semester as a sophomore, then I took a leave of absence for two semesters. I started preparing for the exam during regular semesters, so I did not study much until summer break. I focused on preparing for the CPA exam since late August. Before that, I focused on regular courses during the semester during exam periods. Two of six courses that I took during my last semester were CPA related courses, which made it easier to prepare for the CPA exam. In my first year of preparing for the CPA, I took basic courses in the first semester, and I could take regular university courses. However, I had to cover various subjects and practice problem solving in the second semester, which makes it difficult to study while taking regular university courses. I began studying a bit late in 2021, so it was my strategy to take all basic courses as quickly as possible, then I jumped in to take problem solving courses. If one finished all courses in November to December and got used to problem solving, I believe January and February is enough to increase the speed and accuracy of problem solving. So do not rush and try to study weak areas one at a time. It’s especially important to mark questions that one has got wrong. There is not enough time to solve all questions, so it helps to focus on questions I previously got wrong.   Q. How did KUBS lectures help in preparing for the CPA exam? I took Financial Management and Intermediate Accounting. The professors taught the courses well so that students who are new to the subject can fully understand, practice, and become interested. These two subjects felt easy because I already got accustomed to them through lectures provided by the school. The professors repeatedly emphasized basic but core concepts of the subjects, which helped in understanding difficult concepts while studying for the CPA exam.   Q. Were there any difficulties caused by COVID-19 and how did you overcome them? I usually studied at home and sometimes went to study cafes to give a change. I was sometimes lonely since I seldom met my friends while preparing for the exam, but my family encouraged me and helped me through this journey. The hardest part of this exam was when I felt unprepared to pass the exam. I fell down many times, but I always stood up and studied. In the days when I couldn’t study well, I took a break and studied harder the next day.   Q. How do you want to spend your remaining days at university? What lectures are you interested in? I have a lot of courses I am interested in, so I want to focus on my studies during the semester and travel now and then. I think I will do a part-time job at an accounting firm during winter break. I’m interested in Business Analytics related courses among business lectures. I became interested in the BA track thanks to ‘Business for Society’ that I took in my first semester. I became interested in analyzing data with programming and statistics. I’m now an accountant that analyzes data so I believe the BA track will be even more important to me. I’m especially interested in Financial Analytics and Operations Analytics.   Q. Anything you want to tell fellow students who are preparing for the CPA exam? It is difficult to focus on studying one thing for a long time. My respect and support to those who are studying for this exam! Don’t compare yourself with others, trust yourself and carry on. We all have different methods and speeds of studying. If you feel anxious, believe in yourself, and do your best to follow your daily schedules. These days will accumulate to prepare you for the exam. It is difficult to study for the exam and regular courses at the same time, but if you decided to pass the CPA exam, I recommend you study without delay.      

2022 Information session for students accepted by early admission   The 2022 KUBS(Dean= Bae, Johngseok) Information session for students accepted by early admission was held on December 19th (Sun).  Following the current COVID-19 guidelines, the event was held through live streaming on KUBS YouTube channel, while Johngseok Bae, Dean of KUBS, Jaeuk Chun, Associate Dean of KUBS and KUBS Ambassador KUBE participated in the event.     Dean Bae welcomed students saying, “On the beautiful KUBS campus, you will create with the spirit of freedom, cooperate with the spirit of justice for the coexistence of humanity, and uncover the unknown with an unwavering pursuit for the truth. You will start your journey as a proud member of KUBS.”    Also, Dean Bae expressed the determination of KUBS, saying “The dream and mission of KUBS is to let world-changing leaders that has both humanity and skills grow, thus contributing to the humankind living a better life together. We will support you strongly so that you can grow and go change the world.”      Next, associate dean Chun introduced KUBS, and undergraduate representatives shared their experiences of activities within and outside of university. KUBE student ambassador introduced various activities and benefits that KUBS students can enjoy such as KUBS life and culture.     Lastly, the event concluded with the KUBS Building Tour clip and Q&A Session held by staffs. The 2022 list of successful candidates of early admission was announced on 17 th (Fri) 8 pm, and students can register from 18 th (Sat) to 21 st (Tue) 4 pm.     Editor | KUBS Management Support Team

“Take a train to success!” 2021 Startup Express Winter Season Ends in Success   Korea University Business School (Dean=Johngseok, Bae) Startup Station (Director=Hojung, Shin) completed this season’s startup competition. Amid the passion and unique ideas from future entrepreneurs, the “2021 Startup Express Winter Season” was held at the LG-POSCO SUPEX Hall on Friday, December 3. The event was held offline for the first time in two years, in compliance with the COVID-19 quarantine guidelines.   Hosted by KUBS Startup Station, organized by Seung Myung-ho Entrepreneurship Education Center, and sponsored by ▲Iljin Group ▲Dongwha Group ▲SK SUPEX Social Value Committee and ▲Happynarae, the “2021 Startup Express Winter Season” is a startup competition where students propose creative business items based on entrepreneurship and innovation.   In this season’s competition, △Director Hojung Shin △Managing Director Dongseop Lee △Managing Director Jungbien Moon △Professor Jaiho Chung, and △Professor Jinkyu Park of Station participated as judges, along with △Director Seungpyo Lee of Iljin Global R&D Center △Manager Wonkyung Yoo of the Hankook Ilbo Business Planning Team △Manager Joonhyun Hwang of Donghwa Group Online Service Team △Manager Jinyoung Kim of Happynarae Social Venture Team and △Professor/Partner Myungcheol Shin of KUBS and Kingsbay Capital. The event began with an introductory speech from Director Dongseop Lee of KUBS Startup Station. Director Lee welcomed the participating teams by saying, “We welcome our young entrepreneurs to the platform of innovation.” He further introduced Startup Express alumni such as and , which became successful businesses.   Next, Dean Johngseok Bae encouraged the participating teams with a congratulatory speech. Dean Johngseok Bae mentioned, “KUBS will continue to support startups so that they can contribute to the betterment and the common good of society.” He added, “We always support the talents of KUBS, who will lead a new society with an entrepreneurial mindset.” Out of 30 teams that applied to the “2021 Startup Express Winter Season,” 11 teams that passed the preliminary round were invited to the session to present their business items. The 11 teams consisted of △big data-based psychological counseling solution (Maum Wing) △local-based P2P travel platform (Budify) △investment crowdfunding platform that links individuals and small businesses (Hatchery) △hobby kit that protects the seniors and the environment (Know-how) △swipe-based webtoon recommendation platform (Dongju) △space-based short-form video platform (Anam Valley) △copyright trading platform for creators (OurTube) △upcycling store that sells clothing and miscellaneous goods by connecting future designers (Closeup) △data-driven integrated commerce platform for lovers (Lovable) △online collector space community for collectors (Soozip) and △fruit distribution platform that connects small farmers and single-person households (Fruiting). Each team was given five minutes to present their ideas and another five minutes for a Q&A session. The judges selected the teams based on criteria such as △problem identification △business model and △competence and passion.   By the end of the event, three teams, which include △OurTube (Seung Myung-ho Entrepreneurship Award) △Hatchery (Iljin Entrepreneur Award), and △Fruiting (SK Social Value Award), were awarded and were given a chance to take the “Startup Express” train to success. Four other teams, including △Dongju △Closeup △Soozip and △Maum Wing, were awarded the Participatory Award. The three teams that won △the Seung Myung-ho Entrepreneurship Award △the Iljin Entrepreneur Award and △the SK Social Value Award will be supported with operating expenses in the future, while other teams, including those who won △the Participatory Award, will be given an opportunity to move into the KUBS Startup Station Iljin Startup Support Center. After moving in, each team will receive continuous advice and sponsorship from mentors consisting of senior entrepreneurs, industry experts, and venture capitalists, along with systematic start-up education.   In the closing speech, Director Hojung Shin of KUBS Startup Station mentioned, “Startups exist not to earn money but to make a better world. You have taken your first step today as startup leaders.” He ended the speech by saying, “We hope you become great business leaders who positively contribute to society.”   Editor | Sangbong Chung (College of Political Sciences & Economics, Department of PSIR 17th)           Yunghee Chung (School of Media & Communication 20th) Photo | Eunbee Cho (Business School 20th)  

 2021 Fall Semester’s 4th Career Week    2021 Fall Semester’s 4th Career Week, hosted by KUBS (Dean= Bae, Johngseok) Career Development Center was held on December 3rd(Friday). The event was composed of two sessions, first a special lecture on corporates and second on employment, while students who signed up for the event could watch the lecture broadcasted live on Zoom.     The first special lecture on corporates was given by the Manager of Naver, Jinwook Hwang. Manager Hwang focused on the introduction of Naver throughout the lecture. The lecture proceeded in the order of ‘Naver General Status’, ‘Story of Naver Growth’, ‘Naver as a workplace’, and ‘Q&A’.  Manager Hwang introduced the start of Naver’s ‘Global Expansion’ from 2010 and mentioned Naver Webtoon which entered the global market in 2014. With the example of a Naver employee who carried forward the webtoon service in 2004, he said, “In a company, boldness is necessary,” and “Don’t be afraid to fail, but carry on with it if you feel certain.” Also he mentioned the Naver Webtoon ‘Sweet Home’ and ‘Hellbound(Jiok)’ as the example of becoming a drama series by Netflix and explained the revenue model through ‘One Source Multi Use’ in which one piece of work is created in multiple different types of contents.    Next, Manager Hwang talked about another successful business model, Naver Shopping. He explained the reason why Naver Shopping currently has high market share with the ‘Smartstore service’ where SME(Small and Medium Enterprise) can create their own online shopping mall easily and low commission rate compared to other companies.    Finally, Manager Hwang introduced the detailed jobs of Naver through the interviews of 5 current Naver employees. He emphasized that “The common ground for the most critical ability at work was communication skills.” Also, he said “A flexible attitude and the understanding of the company and the job objective is critical.” He ended the lecture by saying useful tips when preparing to join Naver and mentioning contents of interviews done by 5 people currently working at other platforms.      The second special lecture on employment was given by the CEO and Chairman of ‘Lee Woo Gon HR Research Center’ Woogon Lee. Mr. Lee focused on the topic of ‘Preparing for AI Recruitment Process’ and ‘Occasional Recruitment Preparation Strategies’.    Mr. Lee said “AI Recruitment Process brought the algorithm of Person-Environment Correspondence Theory,” and “It analyzes how well one’s characteristics and job description reasonably fit together.” He mentioned Howard Gardner’s theory of multiple intelligences and Career preference test as ways to predict the correspondence.     Furthermore, Mr. Lee said “the different types of motivation algorithm which divides into achievement or stability are also part of the AI Recruitment Process.” He said that “the satisfaction from the job affects the employment period and work accomplishment greatly,” and emphasized that “You should think about whether you feel satisfied when you accomplish something, or when you feel stable.” Chairman Lee commented that “AI Recruitment Process is currently just at the launching stage, so it is used for reference for evaluation,” and “it serves the purpose of saving time by eliminating the bottom 30%.”    Lastly, chairman Lee introduced the evaluation guidelines during AI interviews. ‘V4’ means the △Vision Analysis △Voice Analysis △Verbal Analysis △Vital Analysis and he encouraged students to consider these points when preparing for the interview. Chairman Lee also emphasized that “It is important to practice taking a breath between sentences and fixing your gaze at the camera,” before ending the lecture. Editor | Do Kyung Moon (Media ’21)

Korea University Business School ranked 1st in Hankyung Business National Business School Evaluation for 14 Consecutive Years KKorea University Business School (Dean = Johngseok Bae) took first place in the '2021 National Business School Evaluation' conducted by Hankyung Business. As a result, Korea University Business School has taken the first place for 14 consecutive years since 2008, when the evaluation began, and has firmly maintained its top position in Korea.   KUBS took the first place in the overall ranking by taking the lead in four categories out of 9 evaluation items: work adaptability and practical ability, organizational harmony, sincerity and responsibility, and preference for new employees. In particular, it overtook Seoul National University and ranked first in the preference for hiring new employees selected by personnel in charge of major companies, establishing itself as the best training center for human resources in South Korea.   Hankyung Business said, “Korea University’s unrivaled education and research capabilities are the secret to its success.” They added that “Its strength comes from the fact that they do not slow down the pace of innovation to respond to changes in the business environment and the demands of the times, rather than being complacent with the best titles.”   KUBS is nurturing 'creative leaders who can contribute to society' in line with the needs of companies. In an interview with Hankyung Business, the Dean of Business School, Bae Johngseok, said, "KUBS is pursuing various educational innovations to not only transfer business knowledge, but to add 'humanistic imagination' and cultivate the ability to solve practical problems.” Revealing the educational innovation and talents pursued by the Business School, he also added, "In fact, it is when you encounter a real problem in the real business environment that you truly can understand what the 'essence' of the problem is. The ability to 'communicate' these problems clearly in your own language and collaborate with others to 'find a practical solution' is important,"   In addition, Dean Bae said, “The purpose of management is to help people enjoy a good life together,” and emphasized the importance of imagination for social leaders that want to pursue a better future for humankind. At the same time, revealing the characteristics of students pursued by KUBS, he said, “Korea University Business School aims to create a virtuous circle where better talents can grow into 'social leaders'.”   To achieve this goal, Dean Bae said, “At the business school level, ‘5 strategies, ▲15 core tasks, and ▲30 practical tasks’ have been selected and are currently being implemented.” We are building a problem-based learning (PBL) infrastructure and trying a teaching method for smooth communication.”   Meanwhile, KUBS was the first in Korea to receive the accreditation from AACSB in 2005 and the accreditation from EQUIS in 2007 for all degree programs including undergraduate, graduate, and MBA programs. In 2015, it also acquired full membership of the CEMS Global Alliance, an association of world-class business schools. In addition, it has been firmly holding “the CPA throne” for six consecutive years in the CPA exam, establishing its place as the first and best business school in Korea.   In addition, KUBS has responded to changes in the times through detailed track certification system, which has been in effect since May of this year, and rolled up its arms to nurture creative convergence talents who will lead the future society. In addition, KUBS is taking the lead in social contribution by supporting the start-up of students from other majors and other colleges as well as students from KUBS through Startup Station, contributing to the revitalization of start-up activities of Korea University and society as a whole.   Hankyung Business’s ‘National Business School Evaluation’ evaluates universities from the perspective of companies that are the real users of talent. Personnel managers of the top 300 domestic companies can select schools from 1st to 10th in each evaluation category. The questionnaire consisted of a total of nine items, including △work suitability of major and liberal arts education △work adaptability △organizational harmony △development potential △creative work solution △internationalization system △conscientiousness and responsibility △recruitment preference for new employees △recommendation for admission to college. In order to give equal weight to all nine evaluation categories, the rankings of each category were summed to give the final ranking.    See other related articles>>   Korea University, elected as ‘The best business school’ for 14 consecutive years by HR personnel Korea University’s relentless run.. its secret is its matchless education and research capability “We need to raise ‘social leaders’ capable of adjusting to changes… Merely having business knowledge is not enough”