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‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion

‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion Three major large-scale pledges secured within four months of launch … Campaign continues through November 30 Korea University Business School’s KRW 12 billion fundraising campaign, “KUBS 120 MARCH,” has secured approximately KRW 4.6 billion in pledged donations within just four months of its launch, nearing 40% of its goal. Since the campaign’s launch in January, when pledged donations stood at around KRW 2 billion, the total has more than doubled in just three months. From December 1, 2025, to November 30, 2026, total pledges reached KRW 4,652,317,231, with 324 participants, including corporations, alumni, faculty, staff, and students. | Three major pledges secured … Alumni and corporations join forces One of the most notable achievements is the securing of three major pledges. An anonymous donor pledged support for the research fund, Eugene Investment & Securities Co., Ltd. for the development fund, and Samyang Tongsang for scholarships. Alumni account for approximately 62% of total pledges, while corporations represent about 35%, jointly driving the campaign forward. Group donations have also continued. Following the participation of the Class of ’81 alumni association, the Business School Class of ’79 Scholarship Committee (28 members), the KUBS Class of ’98 Alumni Night (126 participants), as well as faculty and staff, have also joined the campaign. | Expanding participation across classes, generations, and professions The donor base is highly diverse. Participation spans from alumni who entered in the 1970s to current students from the Class of ’26, as well as members of EMBA, DBA, and AMP programs, undergraduate alumni, and even alumni from the College of Medicine. From individual research labs and faculty bands to student councils, all corners of the Business School are actively engaging with the campaign, further broadening its base of participation. This campaign is particularly meaningful in that it places value not only on the total amount raised but also on participation itself. From small contributions starting at KRW 10,000 to major gifts reaching KRW 1 billion, every act of giving becomes part of the shared legacy of KUBS’s 120-year history. | Investing in the future campus… Advancing the 3C Trading Zone and 4Tech strategy The funds raised are being used to realize the Business School’s future vision. Alongside the advancement of the “4Tech Strategy,” centered on AI, semiconductors, energy, and robotics, spatial innovation projects are also taking shape. The Business School is already operating AI-focused tracks and 4Tech micro-degree programs, and continues to expand its educational and research capabilities with its largest-ever full-time faculty body of 95 members. On the basement level of Hyundai Motor Hall, the “3C Trading Zone (tentative name)” is currently under development, with a trading demo day scheduled for early May. The space will also include an Art & Culture Room. Artist Uhm Jung-soon’s installation piece, K, the Noseless Elephant, has already been installed in the building. Construction has also begun on an LED display in the lobby of LG-POSCO Hall, which will serve as a large-scale digital donor wall. An opening ceremony is scheduled following the conclusion of the campaign in May. Dean Eonsoo Kim stated, “We have come this far thanks to the collective support of each and every member,” adding, “We hope more people will join us on this journey as we prepare for the next 120 years of the Business School.” The “KUBS 120 MARCH” campaign will continue through November 30, 2026. Donations can be made via the official sponsorship page (box.donus.org/box/koreauniversity/KUBS120march). As of December 1, 2025 – November 30, 2026 | Total pledged amount: KRW 4,652,317,231

2026.04.17 Views 2011

”A good class makes students think" ... Session held

”A good class makes students think" … How does the professor in the next classroom teach? Session held ‘How does the professor in the next classroom teach?’ session for the KUBS faculty was held on April 27th(Wed) by the KUBS Teaching Committee (Chairman= Professor Chan Su Park). KUBS has been operating a teaching method program every semester since 2021 with the aim of developing or discovering teaching methods specialized in business to improve the quality of courses and sharing and spreading them with teachers and general graduate students. This session was held to share the difficulties and know-how of hybrid classes, and faculty members of KUBS attended online to discuss effective teaching methods. In this session, Professor Eonsoo Kim of Strategic Management presented his teaching methods and know-how, and discussions were held on the pros and cons of rapidly conducted non-face-to-face and hybrid classes due to COVID-19, know-how, and enhancing student participation. Professor Kim Eon-soo said, "A good class is something that makes students think," adding, "I am conducting classes with the aim of listening to my thoughts on the class, saying, "This class changed my life." Professor Eonsoo Kim said, "A good class makes students think," and also shared his philosophy on education saying, "I am conducting classes with the aim of listening to students saying after the class, ‘This class changed my life.’” Meanwhile, Professor Eonsoo Kim has contributed to improving the quality of education at KUBS with excellent teaching methods, winning the Seoktap Lecture Award, which is only given to courses with the top 5% score in course evaluation, more than 20 times.

2022.04.29 Views 3354

Korea University Business School CDTB expands industry-academic cooperation

Korea University Business School CDTB expands industry-academic cooperation Korea University Business School Center for Digital Transformation & Business (CDTB, Center Director = Professor Kim Byung Cho) is expanding industry-academic cooperation based on MSBA (MS in Business Analytics) capstone project. As one of the main roles of CDTB, the Capstone Project is an industry-academic cooperation project that uses real data provided by companies to solve corporate problems and explore models, and is an alternative to a master's thesis in Business Analytics (BA from below) major (Head professor=Baeho Kim). In 2022, a total of seven companies △ LG Household & Health Care, △ LG CNS, △ GIIR (participating customers: LG Display, E-duk I&C-Allerman), △ Korea Credit Information Services, and △ Hanmi Pharmaceutical (in order of Korean), have agreed to participate as Capstone Project cooperating companies, while agreement is under way for smooth mutual exchange. The fact that the MSBA Capstone project has expanded cooperation to seven companies in two years since it began as two companies in 2020 can be evaluated as proof that external interest and evaluation in DT education and research at KUBS have increased significantly. What is particularly notable this year is that more than half of its partners are LG affiliates. A total of four companies are LG affiliates, including LG Display Co., Ltd. in electronics, LG Household & Health Care Co., Ltd. in chemical, LG CNS Co., and GIIR Co., Ltd. in telecommunications and services. Especially at the Capstone Project Theme Seminar held on April 13th, 2nd class of BA graduates employed at LG CNS attended and promoted the company, and other partner companies have suggested the possibility of conducting industry-academic research projects after the Capstone project. This shows that the Capstone project is not a one-time cooperation, but a mutually beneficial cooperation project that can be expanded to further employment of talented students and industry-academic research projects. Moreover, in order to find advanced industry-academic cooperation plans, CDTB will invite officials from Capstone project partner companies as speakers to hold a colloquium. Byung Cho Kim, director of the center, said, "Starting with Lee Hyun-jung, head of CXM Center of HS Ad Co., Ltd., a subsidiary of GIIR, on April 28th, we are preparing a colloquium for LG CNS Co., Ltd. and LG Household & Health Co., Ltd. in June," adding, "We look forward to the participation of Korea University members interested in DT." Meanwhile, CDTB was established in December 2019 and is playing a large role in supporting the MSBA Capstone project as an industry-academic Open Connected Platform, operating a DAB competition (formerly DTB data utilization competition), and holding Colloquium and KUBS DT Day.

2022.04.29 Views 3380

KUBS MBA Admission Guide for Fall 2022

KUBS MBA Admission Guide for Fall 2022 Global MBA program that aims to nurture practical talents with global sense … Customized programs such as double degree and exchange programs available Upon completion of Global MIM, receive ‘CEMS MIM’ ranked 15th globally KUBS MBA(Dean= Johngseok, Bae) is recruiting new students for the upcoming 2022 MBA program. Two programs will be open, including △Global MBA (G-MBA) and △Global MIM (G-MIM). The Global MBA program, which fosters the next-generation leaders that read well global trends, is a one-year intensive program available for customization. Students may choose either a one-and-a-half-year program in which they can study abroad in one of 65 overseas universities or a two-year program in which they can earn multiple degrees by taking one year in ESCP(France) or EBS(Germany). ▶G-MBA Admission Guide(Click) G-MIM is a program unique to KUBS that allows students to first study one semester at KUBS and complete the second semester overseas at a CEMS Partner School. CEMS is a global alliance of leading business schools, with only one university per country selected for membership. Major CEMS Partner Schools include △Cornell University, △The London School of Economics and Political Science, △HEC Paris, and △National University of Singapore. G-MIM program students must have certification in 3 languages and participate in an overseas internship of 8 weeks. When all conditions are satisfied, CEMS MIM may be obtained. ▶G-MIM Admission Guide(Click) The application will be conducted in three rounds, and for each round, a separate admission information session will be provided for detailed descriptions. The information session for the 1st round was held on January 19. Internet documents application was conducted until Friday, February 11. on the 2d round will be held on Saturday, March 12, the application deadline will be conducted until Friday, April 1. The 3rd round for Global MBA applicants only will be held on Thursday, April 7, and will receive applications until Friday, April 29. ▶Apply for the online admissions briefing session(Click) ▶Start application (Click) Admissions for Fall 2022 MBA can be found on the KUBS MBA homepage(https://bizapply.korea.ac.kr), and any inquiries can be processed through the administrative office(02-3290-5365).

2022.04.29 Views 5886

Joint domestic training for 93rd Class of AMP and 1st class of ESG-AMP

Joint domestic training for 93rd Class of AMP and 1st class of ESG-AMP The KUBS(Dean=Johngseok Bae) Advanced Management Program (AMP from below) and ESG Advanced Management Program(ESG-AMP from below) conducted joint domestic training from April 14 (Thu) to 16 (Sat). The training was held in Jeju Island, and 53 members of the 93rd class of AMP and the 1st class of ESG-AMP, including AMP head professor Bokyung Bae and ESG-AMP head professor Kwon Sung-woo, participated. AMP Domestic Training is a training program that visits domestic management sites and lifestyle innovation sites in person and holds lively discussions to explore new era-changing signals. The operation has been reduced due to COVID-19, but this semester was able to be conducted conducted as a joint training between AMP and ESG-AMP. AMP and ESG-AMP students who participated in this domestic training visited Jeju's "hot places" for two nights and three days and explored trendy lifestyles , including Jeju Island's △ Arario Museum △original center of Jeju △ Tamnara Republic △ Four Seasons Life and Jaeju firm △Cociety Village. On the first day of training, students visited the Arario Museum in the original city center of Jeju, representative brands of upcycling, "D&D Apartment" and "Frytak," and "ABC Bakery," full of trendy foods, to follow the sense of the MZ generation, which leads recent social, economic and cultural trends. On the second day, students visited the ‘Tamnara Republic’ and looked around the eco-friendly site where recycled items were created as new form of art and life. In addition, the training did not to miss the opportunity to network between students by adding team-building activities such as carrying out life-shot missions on the coastal trail. On the last day, the domestic training came to an end with encountering various idea products and spaces that combine Jeju's local culture and the latest trends through visits such as ‘Four Seasons Life’ and ‘Cociety Village.’ "It was a really valuable time," said one AMP student, who participated in the domestic training, adding, "It was an opportunity to change my thoughts by gaining various insights from Jeju."

2022.04.25 Views 3423

[2022 Startup Station Lecture Series #1] “These Startups are bound to fail!”

[2022 Startup Station Lecture Series #1] “These Startups are bound to fail!” Co-representatives of Chunmyung & Company, Jaehyun Jeon and Hyeonjae Yu The first round of the 2022 Startup Station Lecture Series, hosted by KUBS (Dean=Johngseok Bae) Startup Station (Director=Hojung Shin), was held on April 12th(Tue). The Lecture Series is a program organized by the Entrepreneurship Academy of Seung Myung-ho Entrepreneurship Education Center(Director=Dongseop Lee, the educational department of Startup Station. Startup mentors currently in business are invited to give lectures themselves in this program. Jaehyun Jeon and Hyunjae Yu, co-representatives of ‘Chunmyung & Company’, gave the lecture, broadcasted online due to COVID-19, on the topic of ‘3 things that are good to prepare for Startup.’ Co-representatives Jaehyun Jeon and Hyunjae Yu are currently running ‘Chunmyung,’ which provides intermediary service platform for fortune-telling. The lecture was given in a comfortable atmosphere, and rather than giving advice on how to make a startup successful, the topic focused on "This will inevitably ruin the startup!" Through the three main questions of "Are we making what customers like?" "Can your team members make the best of a bad bargain together with you?" and "Are we proving it, not claiming it?" they continued to share vivid experiences, including the hardships they suffered to get seed money from the preliminary start-up package after quitting work. After the lecture, there was a time to exchange questions from participants dreaming of actual startups, such as the initial process of verifying hypotheses and difficulties in customer sales. To the question "It is really difficult to find a team member, but is there a solution to this?", CEO Jeon advised, "If you are a student, it is better to experience various groups and organizations such as academic societies and studies." Finally, CEO Yoo advised, "Even if what you are doing now does not win awards at competitions, it is important to go beyond that idea and take on various challenges in a broader perspective." Meanwhile, "Chunmyung & Company Co., Ltd." is a graduate of the "2019 Fall CHOO CHOO Day" organized by a Startup Station in 2019, and moved into the Startup Station Institute of KUBS in the summer of 2019. It is a startup that provides a fortune-telling intermediary service platform called "Chunmyung," which connects shaman and fortune-tellers, tarot card readers, and customers. It provides fortune-telling services in cooperation with top fortunetellers and uses brokerage fees as its main profit model.

2022.04.25 Views 3478

<2022 Spring Semester KUBS Student Ambassador KUBE Closing & Starting Ceremony Ends in success>

The closing ceremony and starting ceremony of 2022 Spring Semester KUBS(Dean=Johngseok Bae) Student Ambassador KUBE took place on April 5th at Sudang CLC Lab of LG-POSCO Building. KUBS Dean Johngseok Bae, KUBS Associate Dean Jae Uk Chun, and 18 KUBE members participated. The hosts, 15th President Jonghyun Lee(Business ’20) and Vice-President Yeongin Choi(Business ’21) started the event by expressing their resolution to raise internal and external status of KUBS through various events and legwork. The hosts presented the activities of last semester and future plans for this semester. The main activities of last semester include △Campus Tour Video Shoot △2022 Orientation for Early Admission Successful Candidates △Social media content creation △KUBS Journal Contents plan △KoManSa (People KUBS Met) Interviews, through which KUBE endeavored to deliver KUBS news to teenagers, graduates, and all members of the campus. In addition, through ‘Regular Campus Tour’ and ‘The 12th Teenage Mentoring Day’, which were conducted online due to COVID-19, KUBE was able to provide high school students all over the country with △KUBS introduction △Business courses △hands-on experience of business △academic mentoring from enrolled students. For 2022 Spring semester, KUBE plans to promote online actively through Youtube, social media, and KUBS Journal contents. Moreover, ‘Regular Campus Tour for Teenagers’ and ‘Teenage Mentoring Day’ which has been conducted online due to COVID-19, will be resumed face-to-face as quarantine guidelines are reformed. KUBS Dean Johngseok Bae stated that “We are to have many events this year” and “We ask you to actively engage in our KUBS events with pride including the art installation.” Associate Dean Jae Uk Chun said “Due to the change in the Covid-19 status, we will have many new events” and “We believe that you will successfully lead the face-to-face events together with the 15th members who have prior experience of non-face-to-face events.” Dean Johngseok Bae awarded the students who have finished their 1-year △Yoojin Park (Business ’18) △Jinah Park (Business ’20) △Hyojin Park (Business ’20) △Seokjun Oh (Business ’21) △Taeuk Jung (Business ’21) △Donghoon Cha (Business ’18) with certificate of activity and prizes through 14th KUBE closing ceremony. The ceremony for presentation of appointment certificate for 16th members and scholarship certificate for 15th and 16th members succeeded. KUBS has created ‘Business School Student Ambassador Scholarship’ since the Spring semester of 2019 to praise KUBE members for their contribution and hard work.

2022.04.20 Views 3061