KUBS Academic News   Professor Sangyong Kim   Professor Sangyong Kim published Principles of Marketing ABC: Artificial Intelligence, Big Data, Customer Value (Hakjisa, 022.9., ISBN 97889-997-2746-7) with 9 junior professors from KAIST and Korea University.     Professor Woochan Kim   Professor Woochan Kim won the grand prize on the academics field of the 1st Korea Corporation Governance Award. Korea Corporation Governance Forum (KCGF) and KCGI awards once a year to an individual or organization that made a meaningful contribution to capital market development and corporation governance improvement .    Also Professor Woochan Kim awarded ‘KAFA-The Shinhan Bank Best Paper Award’ by Korea America Finance Association, (KAFA) and Shinhan Bank. This award is given to paper published by member of association that has been most citated in last 10 years counted by Google Scholar service. Prof. Kim won this award for “The Effect of Board Structure on Firm Value: A Multiple Identification Strategies Approach using Korean Data” published in Journal of Financial Economics in 2012.     Professor Yujeong Ahn   Professor Yujeong Ahn won the ‘2022 Korean Society of Strategic Management Rising Scholar Award’ at the last Korean Society of Strategic Management fall academic conference. Korean Society of Strategic Management is awarding rising scholars awards through strict annual evaluation.     Professor Hansang Lee   Professor Hansang Lee was appointed as a macroeconomics consultant on National Economic Advisory Council. National Economic Advisory Council is an organization established based on the constitution to provide presidential consulting regarding national economic policy.     Professor Changwha Jung Professor Changwha Jung, head of the Korean Society of Strategic Management academic conference committee, hosted the fall academic conference on the theme of ‘Korean major transition on capitalism’ on November 12th. Korean Society of Strategic Management is a society of professors and experts in the fields of strategies and discusses studies and examples on strategies and entrepreneurship of domestic corporations through spring and fall academic conferences. This conference discussed a strategy to improve corporate competitiveness through coexistence in environmental change as a ‘Major transition of capitalism’, which is a major talking point in the ESG period. Large company (Hyundai Motors)-Public enterprise (Korea Hydro & Nuclear Power Co)- Investing Firm (KB Financial Group) presented and discussed implications of coexistence.

  KUBS Ladies 10th Anniversary Event Held     Korea University KUBS Ladies (hereinbelow KUBS Ladies) held the commemorative event, marking its 10th anniversary on November 11th (Fri) at Ahn Young Il Hall of LG-POSCO Building. KUBS Dean Sangyong Kim, KUBS Associate Dean for Academic Affairs Seungwoo Kwon, Former Dean Donwon Kim, KUBS Alumni Acting President Sungho Jo, Sunyong Lee, and newly elect 809 President Kyungmo Jung attended to celebrate the 10th anniversary of KUBS Ladies. In addition, 68 members including female alumni and undergraduates also attended the event. The event was held by the order of △Opening speech △Guests introduction and congratulatory speech △ Appreciation plague award △ Report on annual activities and donation △Closing speech. KUBS Ladies President Chungjin Lee (Business 81) said “KUBS Ladies has continuously grown up for 10 years thanks to all the love and care from many alumni” and said, “We ask you to look forward to KUBS Ladies development”.  KUBS Ladies is an organization for KUBS female alumni, established in 2012 seeking to expand the female network and educate future female leaders. KUBS Ladies aims to build a network and an active exchange between KUBS undergraduates and female alumni through KUBS female undergraduate executive branch “Blossom”.

  5 KUBS Professors won the 2022-1 Seoktap Lecture Award     5 KUBS professors wwon the 2022-1 Seoktap Lecture Award and the winners are △Sangyong Kim △Yongkeun Yoo △Hyunseok Lee △Jinwook Chang △Wooseok Choi (in Korean alphabetical order).  The awarded lectures are △ ‘DISTRIBUTION CHANNEL MANAGEMENT’ by Sangyong Kim, △ ‘BUSINESS VALUATION’ by Yongkeun Yoo, △ ‘BUSINESS STATISTICS’ (ENG) △ ‘SERVICE OPERATIONS MANAGEMENT’ (ENG) △ ‘INTRODUCTION TO OPERATIONS MANAGEMENT’ (ENG) by Hyunseok Lee, △ ’ORGANIZATIONAL BEHAVIOR’ (ENG) by Jinwook Chang, △ ‘INTERMEDIATE ACCOUNTING’ (ENG) by Wooseok Choi. Seoktap Lecture Award has been operating as part of the ‘Lecture Evaluation Incentive System’ since the first semester of 2004 to improve the quality of lectures and improve the educational environment. At the end of each semester, the winners will be selected with the average score of the Course Survey taken by the students who were enrolled in the course. Major classes are awarded to full-time faculty in the top 5% of the number of courses opened by each college, liberal arts courses in the top 5% of the total number of courses opened, and English lectures in the top 5% of the number of courses opened by each category. 

 [New book introduction at Korea University's Publishing Culture Center]   Universities are enterprises, and university management is in line with corporate management     Author: John V. Lombardy Title: How Universities Work Translation: Yoon Youngseop    《How Universities Work is a book about university management. In particular, in addition to the original function of research university, that is, education, it focuses on universities that make research another main mission. The business management techniques of research-oriented universities that lead the direction of high-level education today, presented in this book, are also applied to other types of universities. In Korea, when talking about university management, it is called university administration rather than university management. While administration focuses on the allocation of resources, management has an essential difference in that it goes further from the allocation of resources and values, but gives great meaning to its performance and consequent compensation. In the United States, which has the world's best research-oriented universities, universities are enterprises from the beginning, that is, academic companies and research companies, so university management is in line with corporate management.   Universities can be largely divided into academic organizations in charge of teaching and research and management organizations that support them. Management should not only apply to management organizations, but also to academic organizations, the book says. In other words, it is said that management principles should be applied to teaching and research. Just as the purpose of a company is to maximize corporate value, the purpose of a university should be to maximize university value, and for this purpose, universities should increase the quality and productivity of teaching and research as much as possible. Among them, because maximizing quality is of utmost importance, this book calls universities a quality engine, and presents specific standards and methods without saying the purpose of these universities in a declarative sense. In order to evaluate the quality and productivity of research and teaching, it is said that it must be measured with objective data and its performance must be compensated.    It is said that the university manager understanding the finance and budget of the university is essential and introduces several models. In addition, it emphasizes the role of other issues of affiliates of the university, namely governance and regulation, the importance of leadership, changes in libraries, the importance of non-degree courses, and the importance of intellectual property management with fundraising.  The author speaks firmly. "This book follows the money." Although it is in a different history, a different environment, it is the same issues and problems that universities face. Quality and productivity should be measured to manage revenues and costs and invest in improved performance, and means of analysis and action should be developed.  At a time when our universities are facing a period of destructive change due to population decline, insufficient finances, the emergence of new technologies, and international competition, this book could help universities pursue qualitative change and expansion of efficiency.   John V. Lombardy  He is a college executive who has served as vice president and president of several famous universities in the United States. During his ten-year tenure as president of the University of Florida, he emphasized measurement and reward of university performance, showed interest in student-athletic welfare, academic achievement, and college sports, and repeated conflicts and cooperation with the state government over the continuing decline in university finance. He served as vice president of Johns Hopkins University from 1987, president of Amherst Campus at the University of Massachusetts for five years from 2002, and president of the University of Louisiana University System, which oversees five campuses until 2012. Starting with his Ph.D. in philosophy at Columbia University in 1968 at the age of 26, he served as a professor of history at Indiana University for 20 years, especially writing a number of papers and books on Latin American history and university management.     Yoon Youngseop (Honorary Professor of KUBS, former Vice President of Korea University) He graduated from Seoul National University with a degree in economics and studied business administration at the University of Michigan and Ohio State University graduate schools. After that, he taught financial management and finance for more than 30 years at U.S. universities and Korea University Business School, and gained many years of experience in university administration in fundraising, international exchange businesses, and public relations. After retirement, he worked for several years as the head of a school corporation that manages middle and high schools and (professional) universities, and became more interested in education in general, especially high-level education. In particular, he is carefully examining how American universities came to the top of the global university rankings.     ❖ Korea University Publishing Culture Center Editorial Office 02-3290-4231 | Fax 02-923-6311  

 [Interview with the Institute for Business Research and Education]   “We will continue to support all members of KUBS to promote the research environment."   Professor Kim Joonghyuk took office as the 34th president of the Institute for Business Research and Education in last September. The met with President Kim Joonghyuk, who will become a new head and lead the performance of Institute for Business Research and Education for about two years, and heard his thoughts on his inauguration, including his vision and philosophy of operation.     1. Congratulations on the inauguration of the 34th President of the Institute for Business Research and Education. Please tell us how you feel. The Institute for Business Research and Education (hereinafter referred to as IBRE) was established in 1958, and this year alone has been 64 years. Knowing the great status of IBRE at the time when I was attending KUBS, it is very meaningful and an honor for me to be the president of IBRE. However, on the other hand, as the history is long, it is true that the responsibility and burden come to a great extent. I think I spent time constantly thinking about the status and projects of IBRE because I thought I shouldn’t stop at the given task.      2. The Institute for Business Research and Education, founded in 1958, can be said to be the beginning of the Korean Business Management Research Institute. I think the role of corporate management researchers in the past and present may have changed a lot. What has changed in status and role so far? In the mid-to-late 1980s, there were many doctor-level researchers belonging to IBRE, and their status and social contributions were significant enough to receive exemption from military service. When there was no consulting firm in Korea, a lot of corporate consulting was conducted through IBRE, which was the first management research institute in Korea. IBRE was also in charge of the electricity bill calculation project of the Korea Electric Power Corporation. There was a great influence not only in terms of the size of the institution but also in terms of its role, and beyond research, various activities were conducted in practical terms through frequent interactions with companies. But now, IBRE is focused on research naturally according to the trend, so it usually focusses on academic research support. Compared to its past status and scale, it has been considerably reduced and has many limitations, but we should try to secure its status through practical research support or educational programs.      3. If you have any goals or major tasks you are planning during your tenure in the philosophy of operation of the Institute for Business Research and Education, please tell us. First of all, I would like to continue 'Brownbag Seminar' and 'Joint Data Construction Support for KUBS Collaborative Research' among the recent business contents.  First of all, the Brownbag Seminar was designed to meet the need for interdisciplinary research rather than independent research by detailed major within the business administration. As the corporate environment rapidly changes, there was a need for researchers to expand rather than be limited to specific areas, and we decided to hold a Brownbag seminar to create this atmosphere within KUBS. Twice a month, we have a session to present the research of the faculty regardless of the major. From the presentation of very light ideas to the in-depth content of which analysis has been completed, seminars including everything will be held regardless of the completeness. Open to all majors, you can share what research you do in other majors or what theories or phenomena are highly related to your research topic, and it provides time to look at them from various angles. About 20 faculty members participates each time these days, and it is now quite active and should continue. Another project that supports interdisciplinary collaboration and research is 'Joint Data Construction Support for KUBS Collaborative Research.' We provide support for when a researcher wants to build data in various major fields, not just in specific major fields. During my term of office, I will try to revitalize these two projects further. In addition, we would like to expand the scope of future projects to research support including graduate students and undergraduates as well as teachers. Outstanding universities abroad also have many opportunities for undergraduate students to research, and during the vacation, they often hold various promotions related to research, such as providing programs for students to assist professors in research. As a result, naturally, students hold high value for research, and students are interested in "going to graduate school" as well as getting a job unconditionally after graduation. I am also thinking about how to provide research opportunities to undergraduates as the President of IBRE.  And as we've been in the midst of a major shift in the Fourth Industrial Revolution for years, there's a lot of need for data analytics. It will be able to expand into multiple businesses in collaboration with CDTB in the business. In addition, we are considering support measures to share and collaborate with various centers such as the KUBS ESG Research Center.     4. In the post-COVID-19 era, what direction do you think the Institute for Business Research and Education should move in?  It is true that COVID-19 had a great impact on society, economy, and culture, but I don't think it was enough to change the role or direction of IBRE. Through the COVID-19 situation, the conservative and difficult-to-change "university system" has been forced to change due to external shocks. There have been many changes, such as non-face-to-face classes and video conferences, and IBRE has been able to use them well to accelerate the progress of the project. In the case of the Brownbag Seminar I mentioned earlier, the participation rate have increased by conducting it online. If universities actively utilize the changes that they were forced to accept in the COVID-19 era, I think it will play a positive role in expanding the role of the foundation.  

[Talk with KUBS Students]   "My college life" of four KUBS students            From drinking with fellow students, on-campus relationships, exciting meetings, and GPA management… Prospective students who are just before admission at KUBS will be excited with fantasies and expectations about university. To solve their questions about their dream of "university life," we met four colorful KUBS students Kim Minsung (Business ‘18), Kim Gahyun (Business ‘19), Karimova Marbelyuda (Business ‘20), and Jung Jaekyung (Business ‘22) to hear about their "real" college life.   Q Please introduce yourself briefly and tell us why you chose the business department. Jung Jaekyung (Business ‘22, hereinafter referred to as Jaekyung) | I'm a freshman in the class of 2022.During my first year of high school, I found the job of a brand marketer attractive, which naturally led me to dream of entering the business department. Karimova Marbelyuda (Business ’20, hereinafter referred to as Marbelyuda) | I'm Karimova Marbelyuda from Turkmenistan. I am interested in business and management, so I chose the business department. Before I came to Korea University, I worked in the marketing department of a company and also worked at a startup. I also like to talk to various people, so I learned many languages, and I chose this department because I thought I could use all the languages and abilities I have in the business department.  Kim Gahyun (Business ‘19, hereinafter referred to as Gahyun) | I'm Kim Gahyun, and I’m in the class of 2019. I graduated from a high school overbroad and was able to take a course called 'Business Management' at middle school, and I chose the business department because it suited my aptitude. Kim Minsung (Business ‘18, hereinafter referred to as Minsung) | I am Kim Minsung, a third-year student in the class of 2018. Even though I am a liberal arts student, I like math, so I vaguely thought that business would suit my aptitude and chose the business department because I wanted to work in the financial sector.   Q Was there any difference between your dream of college life in high school and your actual college life after coming to KUBS? Jaekyung | The college I dreamed of when I was in high school had a lot to do with 'freedom', 'romance' and so on. So, I thought I would travel a lot and study a lot less when I entered college. But in reality, there are more assignments than I imagined, and the amount of study during the exam period seems to exceed that of high school students. Of course, it is different from high school in that I study only the fields I am interested in and like, but there is a difference in that college does not leave you to play. Minsung | It was rather the opposite for me. I don't know if it's because I entered KUBS before COVID-19, but I was surprised that everyone was playing much more than I thought. So, when I saw some of my friends, I wondered, "How did they get accepted to this school?” But on the other hand, seeing them try hard to achieve their goals once they set their minds, I think I also tried harder not to fall behind.   Q What was the most helpful thing in your KUBS life? Gahyun | I think internal and external activities were the most helpful. Especially, I think for me especially the experience of academic conference helped me very much, and I think I was able to grow a lot from it. Since I entered the conference in the second grade, I didn't really know anything, but I learned a lot and had a really good time while working on projects with actual companies. In addition, outside of school, the Dream Scholarship, a scholarship for living expenses at business schools, was very helpful. I used to not have enough time to study because of tutoring, but with the support of living expenses, I was able to concentrate on studying because the burden was greatly reduced. KUBS has an exceptionally good scholarship system, so you can get it easily if you meet the conditions. Marbelyuda | I'd like to pick 'Free Curriculum'. It is to helpful that I can focus on the areas I am interested in because I can take the classes I want to take and choose my major.  Minsung | I think it's 'Relationships'. As I did various activities such as working in KUBS class, a band, and a KUBS ambassador, I naturally became to know more people. Thanks to these people, there are many things to laugh about at school. I am preparing for CPA now, and I think I gain a lot of confidence and enjoy studying because of them.         Q What course do you recommend for KUBS students? Jaekyung | I'm still a freshman, so I'm taking major and liberal arts courses. The subjects I take in the first grade consist of subjects that help me draw a big picture of the business administration, and among them, I recommend Professor Park Kyungsam's . I usually had a vague difficulty with statistics subjects, but the professor instructs in a very easy way, so I can understand them well. Marbelyuda | I liked Professor Hwang Junho's . The professor is very fluent in English, and especially, I'm the only foreign student in class, so he contacted me separately to tell him if there are any difficulties, so it was very helpful. Minsung | I recommend Professor Na Hyunseung. The Topic Course lecture is a class where the instructor changes every time, and I took the class when Professor Na Hyunseung gave the lecture. Professor Na's Topic Course Lecture is about how to analyze the synergy between mergers and acquisitions and the resulting synergy and evaluation of the company value. During the semester, I was able to learn a lot by doing individual and team tasks to analyze four cases. And the cases required us to not only use what we learned in class, but also all the accounting and financial knowledge I had learned in the business department while considering the social and economic aspects at the time, so it was a great opportunity to think in various aspects during analysis. Gahyun | Professor Yoo Sijin's . When I was in class, I learned how to write a program called SPSS for the first time, and it was very helpful. The professor uses SPSS as a team project to solve questions that can be asked in real business, and it felt very difficult during the project, but there was a lot that I learned after I completed it.   Q. Do you have any resolutions or challenges for your future college life? Jaekyung | I'd like to participate in the Startup Express, a business start-up competition that I’ve been interested in, and achieve excellent results. Since Korea University Business School does not spare support for startups, I would like to win the award for my own business and move into the Startup Station and fulfill my dream of starting a business. Marvelous | I would like to participate in a case competition called 'KUBS Challenge' held by the International Office of Business Administration. If you win a prize, you will be greedier because you are qualified to participate in an international case analysis competition as a representative of Korea University. Marbelyuda | I would like to participate in a case competition called 'KUBS Challenge' held by the International Office of KUBS. If you win a prize, you are qualified to participate in an international case analysis competition as a representative of Korea University, so I feel much more motivated to win.  Gahyun | I want to do everything I can. Especially this vacation period and next year, I'd like to try a contest. Outside of studies, I don't want to miss things that I can only do when I'm an undergraduate student, such as Ypsilenti, Koyonjeon, and MT. Minsung | I'm currently studying for CPA and I'm going to take an exam in February next year. I want to pass the exam next year and get rid of my anxiety!   Q Lastly, what are the tips for "Wise College Life" to newcoming students who are about to start college life next year? Jaekyung | When you enter a university, you can get away from your long life of studying and start to think deeply about yourself. I think it would be good to spend the first year thinking about and exploring what you want to do. Marbelyuda | I would like to say the same. I think it would be good to think deeply about what you want to get from KUBS and make your own plan. There's so much you can do here, but you can't do everything. Knowing in advance what you want to get makes it easier to choose. And if you are a foreigner, please approach other Korean students first. Korean students won’t come to you first. Gahyun | I hope you experience it all. Play hard, but don't miss out on studying too. Just because you're a freshman, I hope you give up the idea that "even if I take a challenge now, I won't be able to do it anyway because I’m in lower grades," and try various things and find out what's right for you and gain experience. Minsung | Most of all, I want you to play a lot. When I was in 1st and 2nd grade, I belonged to various organizations, hung out with people, and attended all the events. These memories seem to be a great comfort in hard times. When I had a hard time in the army, I was comforted by the pictures of my happy times, and even when I meet my friends after a long time, I feel refreshed when I share my old memories.