TOP

KUBS News

Total 1417

[Entrepreneurship Academy Lecture On-Demand] “Coding Now Done by ‘Vibe’”

“Coding Now Done by ‘Vibe’”... Special Lecture on AX-Based Startup Insights   On March 17, the Entrepreneurship Academy Lecture On-Demand was held, hosted by Korea University Startup Institute. The session featured Malacca, an AX strategist and AX builder, who delivered a hands-on lecture titled “Vibe Coding Practice: From Planning to MVP Deployment (Gemini & Firebase),” combining AI-based development methods with real-world startup experience.    The lecture drew strong interest from students and was held across two classrooms in the Hyundai Motor Hall. Approximately 170 participants attended, reaching maximum capacity. Although each classroom accommodates around 100 people, attendance exceeded seating capacity, with even stair areas being utilized. To accommodate all participants, a live Zoom broadcast was conducted simultaneously, allowing students to join from both classrooms.      Participants were highly engaged in the hands-on session, following along with coding exercises during the lecture. Students had the opportunity to build simple programs in real time, gaining practical experience with AI-based development processes.    During the lecture, AI-based processes were introduced, emphasizing that AI is not merely a tool but a key driver of AX (AI Transformation), transforming corporate workflows and organizational culture. While highlighting the high productivity of AI “vibe coding,” Malacca also noted the need for safeguards such as “context engineering” and “harness” to address the challenges of maintaining complex systems. He further emphasized that the essence of entrepreneurship lies not in technology-driven thinking, but in validating hypotheses through customer interviews. He advised that “starting quickly, failing, and learning fosters a virtuous cycle of growth driven by execution.”      During the session, Malacca utilized “Jjap Slack,” a tool he personally developed using vibe coding, to facilitate real-time interaction through live comments, enabling participants to ask questions and receive feedback instantly. The session was particularly meaningful in that it was conducted using the same harness template provided to students, allowing them to work with programs at a level applicable to real-world practice.    This “Entrepreneurship Academy Lecture On-Demand 1” highlighted both the evolving role of developers in the AX era and the practical capabilities required for entrepreneurship, offering students integrated insights that bridge technology and business perspectives. The Korea University Startup Institute plans to continue expanding hands-on, practice-oriented startup education programs. 

2026.04.14 Views 40

ESG Research Institute hosts ESG Management Colloquium with Public Institutions 

  ESG Research Institute hosts ESG Management Colloquium with Public Institutions    Introduction of ESG management to public institutions is a societal demand…Expansion of K-ESG is necessary      On May 12th, a colloquium on ESG management, hosted by the Korea University Business School (Dean=Sangyong Kim) ESG Research Institute (Director=Jay Hyuk Lee) and the Korean Association for Governance Studies (KAGS), took place at the LG-POSCO Hall. With the growing emphasis on the importance of ESG management and the need to expand it to the public sector, the colloquium focused on the theme of "Public Institutions and ESG Management" and a total of 200 participants attended. The event was held in conjunction with the 2023 KAGS Spring Academic Conference, which centered on the topic of "Public Performance and Innovation during the Era of Transition: Public Institutions K-ESG and Governance."      The colloquium began with congratulatory remarks by KAGS President Choi Hyunseon and ESG Research Institute Director Jay Hyuk Lee. President Choi expressed his anticipation for the rich discussions that would take place in the twelve sub-sessions under the theme of "Public Performance and Innovation during the Era of Transition" and mentioned that in-depth discussions on various fields such as depopulation, safety, regional issues, local finance, and culture, along with alternative solutions, would be held. He also expressed gratitude to Korea University and Director Lee for providing the venue for the academic conference and announced that a draft of "Public Institutions' K-ESG" tailored to the characteristics of public institutions would be presented.    Director Jay Hyuk Lee then explained that ESG management, which seeks sustainability in terms of the environment, society, and governance, is increasingly demanded by public institutions responsible for the well-being of the nation and its people. He stated, "These societal demands necessitate systematic discussions on activating ESG management in public institutions" Also he mentioned the sessions on K-ESG public institutions sections, guideline indicators, and guideline applied sessions and expressed his hope that public institutions as the foundation of the nation would become more sustainable through these discussions      Following the opening remarks, Acting Minister Han Chang-seop of Ministry of the Interior and Safety delivered a congratulatory message via video. Then, Deputy Minister Yoo Jae-cheol of the Ministry of Environment, President Choi Sang-han of the Korea Institute of Public Administration, President Kim Il-jae of the Korea Research Institute for Local Administration, Chairman Kim Wan-hee of the Management Evaluation Team in the Ministry of Economy and Finance, Director Na Sung-woong of the Korea Childcare Promotion Institute, President Lee Jae-won of the Korean Association for Local Finance, and Director Cho Hyun-rae of the Korea Creative Content Agency shared their expectations and reflections on the colloquium.    Among the twelve parallel sessions held during the colloquium, the special round table on public institutions’ K-ESG" focused on discussions regarding the guideline for public institutions’ K-ESG. President Choi Hyunseon and Director Jay Hyuk Lee each made presentations and President Choi explained the definition of the guideline, the need for its development, and the methodology. He stated, "Given the recent global emphasis on ESG management, it is inevitable," and added, "However, to ensure efficient management of ESG performance indicators without excessive burdens, we have developed the guideline for public institutions’ K-ESG, taking into account the unique characteristics of public institutions."     Director Jae Hyuk Lee further stated, "We utilized the developed guideline for public institutions’ K-ESG and conducted pilot evaluations targeting 54 public institutions," and emphasized the need for discussions on the correlation between ESG-related indicators in the performance evaluation criteria for public institutions and the guideline indicators for public institutions’ K-ESG. He also highlighted the importance of responding to international standard changes through the dissemination of public institutions' K-ESG.      This colloquium holds significant meaning as it followed the "ESG Colloquium: 2023 Outlook on Public Institutions and ESG Management," which took place on February 21st. Various discussions were held to promote ESG management in public institutions. The Korea University ESG Research Institute which hosted the colloquium, was recently promoted from research center to research institute to conduct a wider range of ESG research. 

2023.06.09 Views 2768

"We Will Achieve It, Carrying on the Spirit of Restoration"... Scholarship Certificate Award

  "We Will Achieve It, Carrying on the Spirit of Restoration"... Scholarship Certificate Award Ceremony for the 2023 Spring Semester Held    On May 18th, the scholarship certificate award ceremony for the 2023 spring semester of the KUBS (Dean: Kim Sang-yong) was held at the LG-POSCO Building. The ceremony was attended by around 70 recipients, including Mr. Heo Chun-gu, Chairman of KOSAC Co., Ltd., Seo Kwang-su, Auditor of Cheongpyeonghwa Market Operation Committee, Professor Bae Jong-seok of the business school, Executive Director Lee Chang-hoon of KPMG Samjong Accounting Corporation, Lee Kyu-won, CEO of Lee Do-gomtang and President of the 1995 Alumni Association of the KUBS, Yang Sung-il, Executive of KCC Corporation, and Dean Kim Sang-yong, as well as other guests and scholarship students.      The ceremony began with an opening address by Dean Kim Sang-yong. He expressed his gratitude to the recipients, saying, "The KUBS aims to ensure that no student gives up their studies due to difficult financial circumstances. Thanks to the warm hearts and dedication of our donors, we are able to continue the scholarship program this year." He further stated, "Over 600 donors have participated in the KUBS Dream Scholarship, enabling 381 students to pursue their studies diligently. We are genuinely pleased and grateful for this." He also emphasized the impact of generous contributions, stating, "Through the generous support of donors, students of the business school are becoming talents who shine not only in Korea but also globally. I hope that you, the students, will express your gratitude and contribute back to society and our alma mater with a greater sense of purpose."    Following the opening address, the awarding of scholarship certificates took place. This semester, a total of 163 students received scholarships through 13 different programs, including the △Heo Chun-gu Dream Scholarship, △Seo Kwang-su Dream Scholarship, △Eunmin Dream Scholarship, △KPMG Samjong Accounting Corporation KU Alumni Association Scholarship, △M&J Culture and Welfare Foundation Scholarship, △KUBS Dream Scholarship, and △95 Dreamcare Dream Scholarship. The donors and Dean Kim Sang-yong presented the scholarship certificates to the students and took commemorative photos together.      After the awarding ceremony, the recipients and scholarship students enjoyed a relaxed atmosphere during dinner. The event continued with speeches from the donors and a word of thanks from a student representative. Chairman Heo Chun-gu advised, "As responsible leaders, even if it means incurring losses, we should pursue in the right direction considering future generations and the overall well-being. Beyond supporting and maintaining the present-day prosperous South Korea in this complex world, we should strive to further develop ourselves and become dignified and capable leaders." He also expressed his heartfelt encouragement and kind words to the students, saying, "For me, a man who has reached the age of 85, my only hope is in you all."    Next, Auditor Seo Kwang-su shared his philosophy, stating, "If I have developed my own philosophy in life, it is that the world has two sides." He advised, "Always remember that in the world we live in, there are never only good things or bad things. Even if it seems like the world is cornering you, believe that there will always be at least one solution to the problem."      Professor Bae Jong-seok emphasized that “Our main goal is to nurture social leaders who generate new ideas and knowledge and transform society.” He expressed his hope, saying, "I hope that you become leaders who pursue inclusiveness and consider the world in your thoughts." Finally, Executive Director Lee Chang-hoon conveyed his encouragement, saying, "Congratulations to all scholarship recipients. Even if you sometimes feel impatient on your journey of continuously achieving something, think of life as a marathon and never give up on your goals."      Choi Yoo-hyun (business administration ‘22), the student representative, shared his gratitude, saying, "There have been times when I had to get through a day with just a packet of instant noodles in difficult circumstances. Thanks to the scholarship, I can let go of the psychological burden and find happiness in my daily life." He further expressed his aspiration, saying, "I am truly grateful for the sincerity of the donors, and I hope to become a wonderful adult who also shows unconditional love." Another student representative, Jeong Ye-seo (business administration ‘22), stated that "It is an honor to express my gratitude to the donors on behalf of the scholarship recipients who are passionately running towards the future. My dream is to inherit the spirit of restoration learned from the donors and become an adult who realizes that spirit in society."      The award ceremony concluded with the attendees and recipients singing the school anthem together and taking group photos.     

2023.06.09 Views 1912

"I really want to get admitted!"... `2023 Spring Regular Campus Tour and Youth Meeting Day`

  "I really want to get admitted!"... '2023 Spring Regular Campus Tour and Youth Meeting Day' with Prospective KUBS Students (a.k.a. Ko-Kyung-in)    On May 20th, the '2023 Spring Regular Campus Tour and Youth Meeting Day' event, organized by the KUBS (Dean: Kim Sang-yong), was held. The regular campus tour is a program that provides mentoring to high school students from across the country, along with KUBE (Korea University Business Administration Student Ambassadors), to explore the Korea University campus, introduce university life, and provide information about the 7 majors and 3 tracks in the KUBS.      Held every spring and autumn, the tour accepts around 100 high school students. However, for this regular campus tour, over 600 high school students applied, showing a competition rate of more than 6:1. This indicates that many high school students have a desire to enter the KUBS.    The regular campus tour began with a welcoming speech by Vice Dean Kwon Sung-woo. Vice Dean Kwon encouraged students who came from Jeju Island across the sea, saying, "The KUBS values the spirit of collaboration, which is why we refer to each other as 'KyoWoo' (school friend)." Referring to the student ambassadors, he also stated, "We will not only provide a campus tour that simply introduces the school but also offer diverse and valuable advice." Lastly, Vice Dean Kwon expressed his hope that the students would strive to fulfill their dreams with the support of the student ambassadors, who could become their seniors in the future.      Following the welcoming speech, the regular campus tour proceeded with △the introduction of the student ambassadors (KUBE), △introduction of KUBS, △introduction of the 7 majors and 3 tracks in Business Administration major, △the campus tour, and △mentoring programs with the student ambassadors. After the introduction of the KUBS and the 7 majors and 3 tracks in the Business Administration major, the students participated eagerly in a quiz, and those who answered correctly were awarded prizes.      Subsequently, the high school students had a meaningful time exploring the main buildings of the KUBS: the KUBS Main Building, LG-POSCO building, and Hyundai Motor Hall. During the mentoring session, the student ambassadors answered questions that the students had written on sticky notes. The questions varied from romantic aspects of campus life to practical aspects of pursuing a major in Business Administration. When a high school student expressed concern about English, which they found challenging despite excelling in Korean and mathematics, the student ambassador kindly offered advice based on their own experience.        After completing all the mentoring activities, the students, divided into 10 groups, took commemorative photos with the student ambassadors who led their respective groups, looking forward to meeting seniors and juniors in the Department of Business Administration. Park Jae-hyun, a student from Sehwa High School in Jeju, said, "I found out about this regular campus tour through my school and decided to apply. It was great to have the opportunity to hear various stories and have an interest in Business Administration." Koh Na-yeon, a student from Sinseong Girls' High School in Jeju, said, "I learned about the regular campus tour through posters. I had expectations because it was Korea University, and I applied because I was curious about Business Administration." In particular, Goh Na-yeon made a resolution, saying, "I really want to get admitted to the Department of Business Administration."      There were also significant encounters with alumni of the KUBS. Song Young-moon, a member of the Class of '64 in Business Administration, visited the regular campus tour while holding his grandson's hand. Song Young-moon explained that his grandson was interested in the department, and although he himself found out about it late, he said, "I would be proud and deeply moved if my grandson gets admitted to the Department of Business Administration."    Song Seong-hyun, a student from Bae Myung High School and Song Young-moon's grandson, shared, "Both my grandfather and father graduated from Korea University, so I had curiosity about the school. During the winter vacation, I decided on Business Administration as my career path, and I applied to gain more information about it. It was great to be able to obtain various information about Business Administration." Lastly, Song Seong-hyun expressed his desire to meet his grandfather as a senior in the department.      Meanwhile, the regular campus tour and youth meeting day at KUBS is held once every semester (May and November). Therefore, in November, it is scheduled to recruit participants and proceed with the program for high school students. 

2023.06.09 Views 2450

“We Cheer for the Powerful Leap of Entrepreneurs!” … Successful Completion of the 2023 Spring CHOO C

  “We Cheer for the Powerful Leap of Entrepreneurs!” … Successful Completion of the 2023 Spring CHOO CHOO DAY    The event ‘2023 Spring CHOO CHOO DAY’, hosted by the Korea University Business School (Dean= Sang Yong Kim) Startup Research Institute (Director= Jungbien Moon) and organized by the Korea University LINC3.0 Project Team, KU Campus Town Development Team among others, was held on May 12th at the International Remote Conference Room of the Korea University Centennial Memorial Samsung Hall.       ‘CHOO CHOO DAY’ is a startup demo day where young entrepreneurs fostered by the startup institute program of the Korea University Business School present their visions and services to the market. ‘CHOO CHOO’ of CHOO CHOO DAY symbolizes the sound of a train powerfully departing, representing the enthusiastic leap of the participating startups and takes place every spring and fall. CHOO CHOO DAY which was held offline in Korea University, for the first time in three years due to Covid-19, there were six teams participating △TimeBomb, △BuddyPie △PickFlea △Geurrillas △CalBack △Geotz.     The event began with the opening remarks of Jaeho Jung, Director of the Iljin Startup Support Center and welcoming remarks of Sang Yong Kim, Dean of the Business School. Director Jaeho Jung stated, “I ask for your support encouragement for these six teams who have just embarked on their challenge.” Dean Sang Yong Kim said, “We applaud the passion and efforts of these startup teams who aim to change the future and contribute to a better life for humanity with new challenges and innovative ideas.” He added, “The Business School will more actively strive to open doors of opportunity for many young entrepreneurs.       Before the official presentations, there was an open mic session of Sungjin Kang, CEO of ‘Covering’, who participated in the 11th CHOO CHOO DAY. ‘Covering’ is a platform that provides a garbage collection mobile service. Sungjin Kang adviced “The success of entrepreneurship depends on how well you manage failure and difficulties”. He added, “It is important to structure your own routine for dealing with failures and recovering.” He also delivered a message of encouragement saying, “I hope that everyone can enjoy their own journey through entrepreneurship meaningfully.” As panels, Jaeho Jung, Director of the Iljin Startup Support Center, Jingyu Park, Director of the Seungmyeongho Entrepreneurship Education Center, Yoonkyung Choi, Partner from Mashup Angels and Yoonjung Kim, team leader of BluePoint attended. Each team presented for five minutes followed by a ten-minute Q&A session.       The first presentation was given by Myungeun Lee, CEO of , a short distance real time communication social platform. TimeBomb enables users to easily arrange offline meetings with friends in a 30-minute walk distance and local merchants to utilize hyper-local services such as real-time local advertisements. Myungeun Lee said, “We will grow as the only location based SNS in Korea optimized for scheduling meetings, due to the UX·UI optimized for appointment setting and the ability to use it without concerns about privacy. We will explosively grow as the core SNS in the areas of social gatherings, building relationships and information sharing and acquisition.”    The second presentation was given by Gyuhyun Kim, the CEO of , a local travel curating platform. ‘BuddyPie’ is a platform that offers foreign travelers travel information content and experiential products directly curated by locals. CEO Gyuhyun Kim said, “We have surpassed 6000 self-produced travel content and as a clear global positioning, we have secured users from over 110 countries”. He also said, "Please look forward to the innovation of the paradigm not only in domestic travel market but in the global travel market as well.      The third presentation was delivered by Dongho Kim from R2C company, the CEO of the personalized date collection and generation platform .  ‘PickFlea’ connects the data consumer and suppliers directly based on voluntary user participation, to quickly collect and generate high quality data. CEO Gongho Kim said, “We are able to achieve more than a 50% cost reduction and collect data twice as faster compared to other research firms.” He also expressed his ambition saying, “We aim to become a platform with the potential to be a database and datahub beyond the statistics office.”     The fourth presentation was given by Jeongeop Yeom, the CEO of the nomadic life platform . ‘Geurrillas’ provides online and offline solutions for medium to long term residency by utilizing abandoned accommodations nationwide. CEO Jeongeop Yeom said “We provide solutions that cover everything from regenerating abandoned accommodations to improving the accommodation operation process through loT. We plan to expand our services to urban regeneration and unpopulated areas to promote regional revitalization.”      The fifth presentation was delivered by Hyunjun Lee, the CEO of , an interest-based subscription service platform. Through ‘CalBak’, users can easily select and manage their desired schedules using a subscription and keyword-based curation system and AI-based recommendation system. CEO Hyunjun Lee said “By using CalBak, you can reduce the average schedule management time from approximately 1 hour to around three minutes. We will become the world’s first schedule shopping platform.”       The last presentation was given by Island Heecheol Jung, the CEO of a data-driven team training fitness service. Through ‘Geotz’, users can enjoy team based athletic training to enhance physical abilities at offline training centers and record real-time exercise performance with the application. CEO Heecheol Jung said “Geotz has systemized and popularized athletic training systems that were limited to elite athletes in the past.” He also expressed his ambition saying, “We aim to create a new paradigm in the sports industry.”       The event concluded with the closing remarks of Jeongbin Moon, Director of the Startup Research Institute. Director Moon delivered encouraging remarks saying, “I hope all the teams that presented today will grow into unicorn startups and become beloved companies by the public by growing alongside with senior companies.”  

2023.06.09 Views 2129

“Please Enjoy!”… ESADE International Study Tour in KUBS Successfully Completed 

  “Please Enjoy!”… ESADE International Study Tour in KUBS Successfully Completed     The Korea University Graduate School of Business Administration (Dean= Sang Yong Kim) Executive Education Center (Director= Seok Gyun Kim) successfully conducted the 2023 ESADE International Study Tour: Digital Transformation & Business Analytics in Asia Program (hereinafter referred to as the program) in collaboration with ESADE Graduate School of Business Administration (hereinafter referred to as ESADE) students from April 17th to 21st.        ESADE, which visited the Korea University Graduate School of Business Administration is the business school affiliated with Ramon Llull University, located in Spain, Barcelona and is one of the leading business schools in Spain along with IESE and IE. ESADE is a member of the association of prestigious business schools worldwide ‘CEMS (CEMS Global Alliance in Management Education)’ and actively collaborates with more than 100 education institutions around the world.   CEMS members schools, which can only be joined by the top business schools in each country, include Korean University Graduate School of Business Administration, Cornell University in the United States, The London School of Economics and Political Science in the United Kingdom, HEC Paris in France etc. totaling 34 schools.     The ESADE students that participated in this program were 49 master students majoring in Digital Transformation and Business Analytics, along with two faculty members, totaling 51 individuals visiting the Graduate School of Business Administration.        ESADE students attended 5 lectures on Digital Transformation held in Hyundai Motor Hall room 202. They also interacted with graduate students majoring in Business Analytics with special lectures given by guest speakers. On the 17th, which was the first day of the program, the welcome dinner was held in the Cuckoo Hall in the LG-POSCO Building. The welcome dinner was attended by ESADE students, MBA Vice-Dean Janghyuk Lee, Department Chair Byung Cho Kim, Professor Hyun Seok Lee, Professor Kihoon Kim, Professor Jeunghyun Kim and others. Vice-Dean Janghyuk Lee expressed his welcoming remarks saying, “It is a honor to spend special time with you” and “we hope you can create many memories during your stay”. Students and faculty members enjoyed dinner, sitting around tables, and engaging in conversations.       ESADE students also experienced our country’s culture and local companies. On the 18th, they visited the National Museum of Korea for a guided tour of various cultural relics. They also were able to look around the operations of global companies, visiting LG CNS and Ostem Implant, Hyundai Motors Studio Goyang. One shared their impression after the trip saying, “The scale of the National Museum of Korea was grand and the advanced development of the companies were impressive.”    On the last day, they marked the end of the program with a farewell dinner at a Korean restaurant in Anam-dong. Professor Byung Cho Kim and Professor Hyun Seok Lee among others, attended the farewell dinner. Professor Byung Cho Kim expressed his farewell remarks saying, “I hope that this program has been a meaningful time for students” and Professor Irene from ESADE responded, “Thank you to all the professors, staff and teaching assistants of Korea University who prepared this program for us. Both ESADE students and faculty members were able to have a fantastic five days in Korea thanks to you.”    Furthermore, after becoming a regular member of CEMS in 2015, the Graduate School of Business Administration at Korea University has also won the CEMS Business Project of the Year Award 2022 (hereinafter the Business Projects of the Year Award). The Business Project of the Year Award is part of the core program of CEMS MIM, ‘Business Project’. This award is given to the best project among those submitted by the 34 CEMS member schools each year and it is noteworthy that Korea University’s G-MIM program is the first non-European member school to receive this award. ESADE 대학교 Youtube 

2023.06.09 Views 3088

Father of `Working Woo Young Woo`... Bear Better CEO Kim Jung-ho`s Special Lecture at Entrepreneursh

  Father of 'Working Woo Young Woo'... Bear Better CEO Kim Jung-ho's Special Lecture at Entrepreneurship Academy    On Tuesday, May 16th, the Entrepreneurship Academy Special Lecture (hereinafter referred to as the "special lecture") for the 2023-1 semester, organized by the Startup Research Institute (Director: Moon Jung-bin) of the KUBS (Dean: Kim Sang-yong), was held at LG-POSCO SUPEX Hall. The special lecture was delivered by Kim Jung-ho, the CEO of Bear Better, who is a co-founder of the search portal Naver and currently serving as the CEO of Brian Impact. Kim Jung-ho, who graduated from the Department of Trade in 1985, spoke as a senior to his juniors in the business administration department after a gap of four years.      First, CEO Kim Jung-ho introduced his own life story. After graduating from Korea University, he joined Samsung and worked there for 10 years before resigning. In response to the question of why he worked for 10 years, Kim Jung-ho explained, "After working for 10 years, they added one month's salary to the severance pay." He revealed that he saved all his monthly salaries to accumulate as much money as possible. In addition to living on overtime pay, business trip expenses, and award money, Kim Jung-ho received the Presidential Award four times and was promoted twice during his 10 years at Samsung, showing that he was a recognized talent within the company.    As of June 1999, having saved up a total of one billion won, Kim Jung-ho fully committed to the startup Naver. Despite fully dedicating himself to the entrepreneurship for 4 years, sleeping and eating on a makeshift bed, the situation at that time was that there were about 130 search service companies. However, Naver gained an advantage in the search portal market through mergers and acquisitions (M&A), and only Yandex in Russia, Yahoo! in Japan, Baidu in China, and Naver in Korea has survived up to this day.      Afterward, Kim Jung-ho invested in startups through stock investments and venture capital (VC) and has a close connection with sharing donations. Since 1995, he has been donating funds for construction and scholarships to Korea University. During the recent expansion of the April 18 Memorial Hall, he donated 1.5 billion won to install elevators for students visiting the Disability Student Support Center and Career Development Center. Regarding these donations, Kim Jung-ho expressed his pride, saying, "I used to support a Malaysian student who entered Korea University with tuition and etc., until he graduated with a master's degree. I felt proud when I heard the news that he is now teaching students as a professor in Malaysia after obtaining a Ph.D. in the UK."    A Q&A session followed. Students and aspiring entrepreneurs asked CEO Kim Jung-ho questions about investment, entrepreneurship, the value of startups, and social enterprises, which are organized and introduced below.        Q. The current situation in the real economy is difficult. What strategies are recommended for the venture industry and startups?    A. Would anybody be able to answer that question accurately? (Laughs) I think that question is from a macro-level perspective, and startups are more micro-level, so there may not be a need to worry too much about the global environment. Instead of worrying about that, it's better to focus on questions like "What am I offering?", "What is the purpose of my business?", "What is my competitive advantage?", and "How can I survive?". If you pay too much attention to the global environment, it might not be helpful. It's simple. A company is like a restaurant. You need to provide what is in line with the trends. So, it would be better not to be too sensitive to capital or investment sentiment.      Q. You worked at Samsung for 10 years and were a co-founder of Naver. Do you think it is better to work for a company for a long time before starting a venture, or is it better to start immediately if you have money and ideas?    A. Both options have their pros and cons. What I advise my children is that I would recommend working for a large company for about five years. That's because, in my case, I also worked for 10 years and then started a venture, and during your time at a large company can provide valuable opportunities with regards to working on significant projects. Of course, it may not be the work you desire, but in my opinion, it is necessary to experience the responsibility of managing large scale projects. I don't recommend staying for an extended period. If you have an undergraduate degree, gaining experience for about 7 to 10 years is advisable, and if you have a master's or Ph.D. degree, around 5 to 7 years of experience might be beneficial.    However, if my children have good ideas and capital and ask me about starting a venture, I think I would encourage them to do so. By starting a business, they can experience generating revenue, paying salaries, and observing the market's response to their ideas. It's like experiencing a "project" in itself. So, I don't think I can give a definitive answer on which option to choose.      Q: Did you brand Bear Better with any particular interest or appeal to consumers?    A: First of all, I see the business models of non-profit social enterprises and for-profit ventures as the same. If the business model of a non-profit social enterprise falls behind, it cannot survive. People will think ‘How pitiful?’ but they won’t buy the products. Therefore, Bear Better has a solid economic business model and currently has contracts with 600 major companies.    In Korea, there is a mandatory law for employing people with disabilities for companies with 50 or more employees. They must employ disabled individuals, which should account for 3.1% of the total workforce. If they fail to meet this requirement, they must pay a penalty, which is around 60% of the minimum wage. So, I came up with a business model.    It's called the "Bravo Beaver," which is a standard workplace for people with disabilities funded by corporations. Bear Better directly employs people with disabilities, while the Bravo Beaver is operated through investments from companies to establish standard workplaces for people with disabilities. From the perspective of large corporations, even though Bravo Beaver's products seem more expensive than conventional ones, they can purchase them without paying penalties. In fact, it turns out to be more cost-effective. It's a win-win business model for both companies and us.    Q. Did your experiences during your undergraduate years help you?    A. I would say it helped me "a lot." Let me give you an example. I had experience working part-time at a draft beer pub. Since a glass of draft beer is 500ml, you can pour 50 glasses from 20L. If you calculate simply, you would need 40 glasses, or to pour 50 glasses, you would need 25L. But there's foam in the beer, and that part of it goes away. So, I could pour an additional 10 glasses. At that time, I was paid 500 won per hour, and I thought, if I could increase my value-added by more than twice, I should try pouring 50 glasses. I tried pouring a maximum of 15 glasses more than the initial 40 glasses.    So, I demanded that they increase my hourly wage by more than double. From the owner's perspective, if they hired me, they could save the cost of the original beer extract, so they would have more money left. That's how you increase your competitiveness and value-added. I learned a lot of these things during my undergraduate years, and I applied them in my entrepreneurship. I would like to encourage students to gain diverse experiences through part-time jobs or other activities while attending university.      Q. Do you have any advice for your juniors?    A. Nowadays, 1 out of 4 newly hired employees in large companies leave within 1 to 2 years. The reason is that they feel the work doesn't suit them after studying hard, graduating from university, and getting a job. Based on my experience and observing my junior colleagues, if you only think about what benefits you personally and calculate everything based on that, you may miss out on values that would be more beneficial to yourself.    For me, even though i started my part-time job due to a difficult situation, it ended up becoming an asset because of the various experiences I gained. The people I worked with and the tasks I experienced while working in the company ultimately helped me reach where I am today. When facing any situation, I would advise approaching it with the mindset of thinking that the current experience could benefit you in the future, even if it may seem challenging or not suitable for you at the moment.   

2023.06.09 Views 3513

  • 첫페이지로
  • 61
  • 62
  • 63
  • 64
  • 65
  • 마지막페이지로