2024 MSBA 5th Cohort Capstone Project Final Presentation Successfully Concludes     The 2024 MSBA Capstone Project Final Presentation, hosted by the Center for Digital Transformation & Business (CDTB, Director: Professor Kyung Sam Park) at Korea University Business School (Dean: Professor Eonsoo Kim), took place on Friday, January 17, in Rooms 432 and 433 of the LG-POSCO Hall. The capstone project participants were Master’s students majoring in Business Analytics within Korea University Business School. A total of 11 teams collaborated with corporate partners, analyzing business data provided by the companies and proposing innovative business models. The event brought together presenters, corporate representatives, and faculty members, who assessed the students' year-long projects and confirmed their eligibility for graduation. This year, seven corporate partners participated in the 5th Capstone Project: LG CNS, Hyundai Motor Company, Samil PwC, E-Land Group, Korea Credit Information Services (KCIS), Woori Card, and LG H&H.      Team 1 (Minkyu Kim, Jungmin Lee, Yoon Young Lee) presented on ‘Loyalty Program Activation Strategies: Increasing Response Rates through Effective Partnership Proposals and Target Selection.’    Team 2 (Siyeon Shin, Hyeshin Park, Seungjung Lee) conducted a study on ‘Digital Marketing Strategies through Woori Card Customer Segmentation: Focusing on Customers in Their 20s to Early 30s.’    Team 3 (Youngjae Ham, Kiah Lee, Hyunah Ji) analyzed ‘Consumption Patterns of Target Groups for Profitability Enhancement and Development of a Credit Card Recommendation Algorithm.’ This team received Honorable mention.    Team 4 (Minsik Shin, Donghyun Kim, Seungjoo Lee) developed a ‘Deep Learning-Based Time Series Model for Sales Forecasting and Promotional Proposals to Minimize Supply Risks.’ Their academic advisor, Professor Kihoon Kim, praised their work, stating, "Even the company expressed interest in utilizing the research results, which is truly remarkable." This team won the Grand Prize.    Team 5 (Hyungrae Jo, Minseok Jeon, Jieun Han) presented on ‘Product Improvement and Marketing Strategy through Review Data Analysis: Case Study on LG H&H's HBD (Shampoo & Body Lotion) Products.’ An LG H&H representative commented, "The insights from the review data analysis will be referenced in our internal marketing strategies. We look forward to meet again at the company in an even better capacity in the future."      Team 6 (Boncheol Koo, Gabin Park, Yoojung Lim) explored ‘Seasonal Discount Strategies Based on Price Sensitivity: Optimal Discount Timing and Rates for Maximizing Mid-Season Sales and Inventory Optimization in Late-Season - A Case Study on SPAO.’    Team 7 (Seunghwan Ji, Eunhye Eom, Seunghoon Park) conducted research on ‘Financial Behavior of Foreign Residents in Korea.’    Team 8 (Kyunghwa Lee, Yookyung Ko, Wonha Shin) presented on ‘Development of a Credit Rating Estimation Model Using Interest Rate Spreads and the Impact of Credit Rating Declines on Insurance Portfolio Composition.’ Their academic advisor, Professor Heebum Lee, commended the team, saying, "Developing this model is a complex process, and you have done an excellent job." This team received Honorable Mention.    Team 9 (Dasom Lee, Ahyoung Kim, Sungjin Jeon) worked on ‘Developing a Consulting Business Solution Based on Causal Inference Models.’    Team 10 (Jeongeun Oh, Jakyoung Lee, Sujin Lee) presented on ‘Building a Document Image Structuring Process Using Vision-Language Models.’ This team received an outstanding award.    Team 11 (Eunchae Kim, Chanyoung Jung, Dongkwon Kim) developed a ‘Chatbot System for Natural Language Question-Answering Using the RAG Technique in LLMs.’ This team also received an outstanding award.      All 11 teams successfully passed the final evaluation, marking the completion of their projects. Wrapping up the event, Professor Kyung Sam Park, Director of CDTB, expressed gratitude, stating, "These projects were made possible thanks to the continuous data support and feedback from our industry cooperation partners. I sincerely appreciate everyone who took the time to attend despite their busy schedules." 

2025 KUBS-DBA Entrance Ceremony and Freshman Orientation Held      On Friday, February 21, at 2 PM, the 2025 KUBS-DBA Entrance Ceremony and Freshman Orientation was held at LG-POSCO Hall of Korea University Business School (KUBS). During the event, new students attended sessions on the curriculum and academic guidelines, participated in a campus tour, and joined a workshop, preparing for the start of their studies in March.      During the entrance ceremony, Professor Eonsoo Kim, Dean of the Korea University Graduate School of Business Administration, warmly welcomed the first cohort of students in the Doctor of Business Administration (KUBS-DBA) program, stating, "The DBA program promises a flexible academic structure that allows students to balance work and studies, access to Korea’s largest world-class faculty, and advanced management education built on history and tradition. I sincerely welcome all of you who have joined the KUBS-DBA program." Following the ceremony, a welcome dinner was held, where graduates of the Euro-Asia DBA program joined to celebrate the incoming students and foster networking opportunities.      Launching in March 2025, the Doctor of Business Administration (DBA) program is Korea’s first-of-its-kind, innovative doctoral program. It aims to cultivate management innovation leaders who combine practical expertise with academic excellence, pioneering Korea-centric management theories grounded in real-world business practices.  With the vision of “Practical Academia, Academic Practice,” the program enables business executives and managers to pursue a doctoral degree while continuing their professional careers. Through this program, students can advance their careers, generate new knowledge through scientific research and practical applications, and contribute to the development of both academia and industry.   

A Powerful Leap for KUBS' Young Tigers... Welcome, Class of 2025!      Korea University Business School (KUBS) has been bustling with events to welcome its incoming freshmen for the 2025 academic year. To help new students quickly adapt to university life and foster a strong sense of pride and belonging as members of KUBS, the KUBS Emergency Planning Committee organized the KUBS Freshmen Orientation 2025 (hereinafter "Orientation"), a three-day, two-night event held from February 22 to 24.      The 2025 Orientation began with an introductory session about KUBS at the LG-POSCO Hall's Supex Hall, after which participants traveled to the CheongShim International Youth Center in Gapyeong-gun, Gyeonggi-do, where the main programs took place. Freshmen had the opportunity to immerse themselves in Korea University culture alongside senior students by enjoying performances from KUBS' dance club ‘BROADEN’ and vocal group ‘U&I’, as well as participating in recreational activities.  On the second day, students were divided into five groups (A, B, C, D, and E) for tailored activities designed to strengthen bonds among peers and foster friendships. Meanwhile, Korea University held its 2025 Entrance Ceremony on Friday, February 28, at the Hwajeong Tiger Dome. The event brought together approximately 7,000 attendees, including freshmen from all departments, parents, and faculty members, filling the venue to capacity. To celebrate the arrival of new students, Korea University's acappella club, LoGS, delivered an exciting performance. Additionally, starting at 10 a.m., the Korea University Cheerleaders led an energetic session to introduce freshmen to the university’s vibrant cheering culture, allowing them to experience its dynamic and spirited traditions firsthand. 

"A Five-Day Journey" … ESADE International Study Tour in KUBS Successfully Concluded    The Executive Education Center (Director: Seokkyun Kim) of the Graduate School of Business Administration at Korea University Business School (KUBS) (Dean: Eonsoo Kim) hosted the 2025 ESADE International Study Tour: Digital Transformation & Business Analytics in Asia (hereafter "the program") in collaboration with ESADE Business School (hereafter "ESADE") from January 6 to 10.      ESADE, affiliated with Ramon Llull University in Barcelona, Spain, is one of the country’s top business schools alongside IESE and IE. As a member of the CEMS Global Alliance in Management Education, ESADE actively collaborates with over 100 academic institutions worldwide. CEMS membership is limited to the most prestigious business schools in each country, including KUBS, Cornell SC Johnson College of Business (USA), The London School of Economics and Political Science (UK), and HEC Paris (France), among a total of 33 institutions.       A total of 52 participants visited the Graduate School of Business, including 50 Master of Science students from ESADE, along with two faculty and staff members.      Throughout their stay, ESADE students attended six Digital Transformation lectures held in Room 303 of the Hyundai Motor Hall. Beyond academics, the students also explored Korean businesses and culture. They visited two leading domestic companies, Hyundai Motorstudio Goyang and Amorepacific, and toured the National Museum of Korea, where they enjoyed a docent-guided exhibition of cultural artifacts. Reflecting on the visit, one student remarked, "The scale of Korea’s national museum was impressive, and the advanced development of Korean companies left a lasting impression."     On the final day, a farewell dinner was held at a traditional Korean restaurant in Anam-dong to mark the conclusion of the program. The dinner was attended by Associate Dean Byung Cho Kim, Professor Kyuhong Han, and Professor Jeunghyun Kim. Associate Dean Byung Cho Kim shared farewell remarks, stating, "I hope this program has been a meaningful experience for all students."   

"You Are Already Winners" … The 118th Graduation Ceremony of the Business School and Graduate School of Business Successfully Concluded      The 118th graduation ceremony of Korea University Business School (KUBS) and the Graduate School of Business Administration (Dean: Eonsoo Kim) was held on Tuesday, February 25, at Inchon Memorial Hall. The event was attended by graduates, faculty members, family, and friends, all sharing in the joy of this milestone.       During the ceremony, Dean Eonsoo Kim reflected, "Looking back on the past few years, there must have been challenging times, but you have overcome them. No one knows what the future holds, but in the end, you will emerge victorious." Following this, Dongseop Lee, President of the Korea University Business School Alumni Association, encouraged graduates with the words, "Focus on your goals, challenge yourself without fear, and strive to be someone others admire—this will lead you to success." Sunhwa Shin, CEO of UCK Partners and a KUBS alumna, also delivered congratulatory remarks and advice to the graduates.      Representing the graduating class, Seonwoong Yoon (Business Administration, Class of 2019) shared, "Looking back now, my university years have passed by in the blink of an eye. Moving forward, I will continue to take pride in my alma mater, Korea University Business School." The ceremony concluded with the presentation of the President’s Award, Dean’s Award, and degrees. As the final moment of celebration, graduates stood together, tossing their caps into the air, marking the joyous end of the ceremony. 

“CEOs Who Are Now Fellow Alumni” … AMP 98th Graduation Ceremony Held      The graduation ceremony for the 98th class of the Advanced Management Program (AMP) at the Graduate School of Business, Korea University (Dean: Eonsoo Kim), was held on February 17 at the LP-POSCO Hall, Supex Hall. Attendees included Dean Eonsoo Kim, Associate Dean Gangseog Ryu, Academic Director Seokkyun Kim, Senior Vice President Hyun-Ki Kim, members of the alumni association, graduates, and their families, all gathered to celebrate the achievement.      Dean Eonsoo Kim was the first to congratulate the graduates, who dedicated themselves wholeheartedly to reaching this milestone despite their busy lives. He said, “I believe you will become the model of entrepreneurial spirit that will lead our society in a better direction,” and added, “I wish you endless glory in your future.”      Senior Vice President Hyun-Ki Kim of AMP mentioned, “More than 5,000 AMP alumni are already active in leading positions in our society,” and urged, “Please help AMP to grow even further in the future.” Chief Professor Seokkyun Kim of AMP commented, “Balancing work and academics must have been really challenging,” and shared, “A semester passed by so quickly.”      The ceremony continued with a speech by Eung-Do Lee, the President of the 98th class alumni association, who represented the graduates. He expressed gratitude by saying, “I thank our respected professors, seniors, and all the cherished classmates,” and added, “Although we come from diverse backgrounds, the time we spent together under the name of Korea University AMP will be eternal.”      Next, an award ceremony for the graduates and a merit award presentation by the alumni association took place. Afterward, the graduates stood up to sing the school anthem and concluded the ceremony with the traditional cap toss.