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Practical Insights from a Prompt Designer in the Age of AI

Practical Insights from a Prompt Designer in the Age of AI The Lecture on Demand of the Entrepreneurship Academy, hosted by the Startup Research Institute at Korea University Business School, was held on Tuesday, September 30, in Room B307 (Kolon Lecture Room) of the Hyundai Motor Hall. In this special session, Sungjoo Lim, a prompt designer at Plus X, delivered a lecture titled “AI Prompt Design Used in Practice: From Understanding Concepts to Application.” Plus X is a brand consulting firm known for its work in branding and logo design for clients such as PLEDIS, Musinsa, Channel A, 29CM, CU, and BTS. Designer Lim previously planned and produced popular AI-based content including “AI Profile” and “AI Yearbook” during his internship as an AI content designer at SNOW. He is currently leading diverse projects at Plus X, such as corporate AI design workshops, AI tool development, marketing campaign image generation, and the operation of in-house AI models. Principles of Generative AI and Image-Centered Practice The lecture focused on image generation. Designer Lim explained, “Most generative AI models are based on diffusion models, which create images by generating noise and then reconstructing it.” He added that this process is combined with captioning technology — which interprets and describes image content through natural-language keywords — and that recently, tools such as ChatGPT, Nano Banana, and Flux Context have made command-based image generation and editing far more accessible. During the hands-on session, participants used user-friendly image generation tools such as Midjourney and Florafauna. Students analyzed and experimented with prompts directly on the Midjourney platform and learned the importance of entering aspect-ratio parameters. Lim noted, “If no specific ratio is set, the AI generates a default square image with a 1:1 ratio, so parameter input is essential to achieve the desired composition.” He added, “Since AI is trained not to crop objects, even with the same prompt, the subject’s posture or camera angle can vary depending on the ratio.” Students adjusted aspect ratios, generated their own images, and actively shared and discussed their results in an open chatroom. AI Innovation Cases in the Workplace Finally, Lim introduced examples of how these AI functions are applied in real-world branding projects. The first case involved creating key visual images for three new products from Osulloc. He demonstrated the visual process of producing tea-themed images using natural ingredients such as chestnuts and figs, and analyzed how the sensitivity and level of detail in AI-generated results can differ across model versions — emphasizing that newer models tend to deliver greater expressiveness and refinement. The second example highlighted an internal project at Plus X for managing content on T Universe, SK Telecom’s subscription marketplace service. To streamline the process of modifying platform icons and text, the team developed a feature that enables logos to be converted into 3D and rotated simply through keyword input and minimal user interaction. This innovation reduced a process that previously took more than two days to just ten minutes using AI-driven automated conversion, earning an enthusiastic response from students. Balance Between AI and Design, and Copyright Discussion Lim remarked, “Effective prompt writing begins with understanding how AI learns and the characteristics of its training data,” adding, “To achieve the desired quality, commands should be written in the language the AI has learned and requests made within the scope of its training.” During the Q&A session, students raised questions about the balance between AI and traditional design practices. One student asked, “Is AI-driven work recognized in real-world practice?” Lim responded, “Except in cases where images are sold directly, AI is often viewed positively for its productivity benefits. What matters is not whether AI is used, but whether the outcome maintains the expected quality.” Addressing copyright issues, he noted, “As far as I know, Midjourney is currently facing a lawsuit from Disney,” and added, “Although there hasn’t been a definitive ruling, some companies are purchasing AI models themselves to mitigate legal risks.” Even after the session ended, students continued to ask follow-up questions and engaged in active discussions with Lim. Meanwhile, the Lecture on Demand series hosted by the Startup Research Institute has been held twice so far, recording high levels of participation and satisfaction. A total of five additional lectures are scheduled for this year, featuring speakers such as Juhyung Lee, CEO of Kong Ventures; Minjung Seo, Art Director; and Dongwook Kim, CEO of Wisely.

2025.10.28 Views 183

Surprise Gift Highlights MSP 106th Completion Ceremony

Surprise Gift Highlights MSP 106th Completion Ceremony The completion ceremony for the 106th class of the Management Study Program (MSP) at Korea University Business School was held on Friday, August 22, at Ahn Young-Il Hall on the 6th floor of the LG-POSCO Hall. The event was attended by Dean Eonsoo Kim, Associate Dean Gangseog Ryu, Chief Professor Seokkyun Kim, along with Alumni Association President Hwan-Ki Sohn, honorary alumni advisors, graduates, and fellow alumni. This year, eight participants completed the program, with seven attending the ceremony in person. The ceremony began with a video recapping their four-month journey, offering a moment of reflection on their shared experiences. Dean Eonsoo Kim of the Business School remarked, “Time has flown by. The pace of change continues to accelerate, and business education must evolve accordingly.” He added, “I hope the experiences gained through this program will serve as a valuable foundation for growth, both for each individual and their respective organizations.” In his congratulatory speech, Alumni Association President Hwan-Ki Sohn said, “I wish you continued success as you carry forward the proud tradition of the alumni association with energy and dedication, upholding the spirit of Korea University.” He went on to encourage the graduates by saying, “This completion is not the end, but a new beginning.” Representing the 106th graduating class, alumna Eun-Sook Park expressed her gratitude, saying, “I am truly thankful to have met peers from diverse professional backgrounds.” She continued, “This program has given me a new perspective and valuable insights into business, and I found great inspiration and learning through our shared journey.” The event featured the presentation of certificates and awards, the singing of the school anthem, and a group photo session. Notably, Woo Ji-Ha, president of the 105th class alumni association, presented a surprise gift to the 106th class graduates, offering warm encouragement and fostering a heartwarming atmosphere. A symbolic ceremony for the transfer of alumni association membership dues was also held, marking a meaningful beginning for continued connection with the alumni network. The MSP program is a mini MBA designed to cultivate innovative business leaders with specialized knowledge and strong leadership capabilities.

2025.09.02 Views 1294

A Bold Leap Toward the World: August 2025 KUBS MBA/MIM Commencement Ceremony

A Bold Leap Toward the World: August 2025 KUBS MBA/MIM Commencement Ceremony The August 2025 KUBS MBA/MIM Commencement Ceremony was held on Friday, August 22, at SUPEX Hall, LG-POSCO Building. The event was attended by 60 graduates, along with faculty members, family, and friends who gathered to celebrate the occasion. The graduates included 44 from the Global MBA (G-MBA), 8 from the Global MIM (G-MIM), 1 from the Finance MBA (F-MBA), and 7 from the Korea MBA (K-MBA), making a total of 60. The ceremony began with the introduction of faculty members and distinguished guests, followed by the national anthem of Korea. During the academic report, Associate Dean Gangseog Ryu noted, “Korea University Business School was the first in Korea to earn both AACSB and EQUIS international accreditations, and remains the only school in the country that is a member of the CEMS Global Alliance, building a network with leading business schools across 33 countries.” He added, “I hope that the 60 talented graduates today will excel globally as proud KUBS alumni.” In his graduation address, Dean Eonsoo Kim encouraged the graduates, saying, “Standing here today, having grown through the past one to two years of academic study and practical experience, is already a victory in itself.” He further advised, “The values of curiosity, collaboration, and contribution—together with an understanding of the AI industry—will serve as a great strength as you move forward.” Betty Chung, Academic Director of the G-MBA program, presented the 4Cs—Continued Learning, Curiosity, Community, and Compassion—as the core values of success. In her congratulatory remarks, she expressed her hope that the graduates would grow into leaders who uphold social responsibility and human dignity, grounded in the values of Liberty, Justice, and Truth. Representing the graduates, John Tevis expressed his gratitude, saying, “The reason I am standing here today, despite facing academic struggles and even changing my major, is because of the support of my professors and peers.” He added, “Through team projects and exchanges, we learned to understand different cultures and to communicate on the global stage. Now it is our turn to represent Korea University and to strengthen our powerful network.” Following this, his fellow graduate Amy Jiang went on stage to present a bouquet of flowers to the Program Director as a gesture of appreciation. During the awards ceremony, the Presidential Award—recognizing the overall top graduate from both the G-MBA and G-MIM programs—was presented to John Tevis. In addition, the Dean’s Award was conferred upon Beata Jundo, the top graduate of the G-MIM program, and Amy Jiang, the runner-up graduate of the G-MBA program. Degrees were conferred in the following order: G-MBA, G-MIM, F-MBA, and K-MBA. As each name was called, the graduates stepped onto the stage to receive their diplomas, celebrating together amid warm applause and cheers from family, friends, and fellow graduates. The festive atmosphere of the ceremony carried on with a performance. The Korea University cheering squad and the Élise Band presented pieces such as Für Elise and Aria of the Nation, linking arms with the graduates and singing together, electrifying the venue. The celebration concluded with the graduates turning the tassels on their caps to the left and tossing them high into the air, marking the triumphant completion of their academic journey. Finally, the ceremony concluded with the singing of the school anthem and a formal declaration of closing. Graduates and faculty members then gathered in front of the main building of the Business School for a commemorative photo, marking the close of a memorable day.

2025.09.02 Views 1668

The 99th AMP Graduation Ceremony: Where Tradition Meets Innovation on its 50th Anniversary

The 99th AMP Graduation Ceremony: Where Tradition Meets Innovation on its 50th Anniversary Korea University Business School held the 99th Graduation Ceremony of the Advanced Management Program (AMP) on Monday, August 25, at SUPEX Hall in the LG-POSCO Hall. Among those in attendance were Dean Eonsoo Kim, Vice Dean Gangseog Ryu, AMP Program Director Professor Seok-gyun Kim, Secretary-General Soo-kyung Kim, and Administrative Director Jae-hyuk Jang, along with alumni association executives, graduates, and their families, who gathered to mark this meaningful occasion. The ceremony opened with a video presentation capturing the memories of the 99th cohort over the past semester. Dean Eonsoo Kim then delivered a congratulatory address, saying, “I sincerely congratulate all of you for completing your studies despite your busy lives.” He went on to emphasize, “The broader perspectives gained through classroom learning, field experience, and discussion will serve as a valuable asset in your management careers. He added, “Today marks your transition from classmates to alumni. The 370,000 Korea University alumni around the world uphold a tradition that goes beyond networking, one of truly supporting one another.” In the congratulatory remarks delivered on behalf of Alumni Association President Jangseon Park, Secretary-General Soogyeong Kim praised the graduates’ passion, noting, “Your commitment to work by day and study by night will continue to drive your growth.” He also highlighted that this year marks the 50th anniversary of AMP, making this graduation all the more meaningful. In the congratulatory address, Secretary-General Kim Soo-kyung delivered a message on behalf of President of the Alumni Association Park Jang-sun. President Park stated, “Your passion for working during the day and studying at night will drive future growth,” and particularly noted that this year marks the 50th anniversary of the AMP, making this graduation even more meaningful. Professor Seokkyun Kim, the program director, expressed his delight, saying, “It is a great joy to see every member of the 99th cohort successfully complete the program. I hope the relationships built over this semester will remain a valuable asset throughout your lives.” He concluded with the cheer, “For everyone’s happiness!” which drew loud applause. Representing the graduating class, Geum-sook Lee, class president of the 99th cohort, reflected, “We did more than attend lectures—we shared our experiences and redefined our life priorities together. I learned how important it is not only to lead from the front, but also to walk alongside others and support them from behind.” She added, “Today is not an end but a new beginning. Under the name of AMP 99, I am confident that we will cross paths again in the future.” Following this, certificates of completion, awards, and certificates for development fund and donation contributions were presented, after which participants joined in singing the school anthem. The ceremony culminated in the graduates joyfully tossing their caps into the air. The 99th graduation ceremony coincided with the 50th anniversary of the AMP, making it a truly meaningful occasion where students and alumni came together to celebrate tradition while embracing new beginnings.

2025.08.29 Views 1336

A Global Feast, A Conversation on the Future — 2025 Global MBA & Global MIM Homecoming

A Global Feast, A Conversation on the Future — 2025 Global MBA & Global MIM Homecoming The 2025 Global MBA & MIM Homecoming was held on Wednesday, August 20, 2025, at Young-Il Ahn Hall, located on the 6th floor of Korea University Business School’s LG-POSCO Hall. The occasion was particularly meaningful as it celebrated both the 20th anniversary of the Global MBA (G-MBA) and the 10th anniversary of the G-MIM (CEMS Global MIM) program. Before the event began, tables were set with European cheeses and Spanish jamón, generously sponsored by KOHO International. Notably, instead of hiring a professional catering service, alumni prepared and served the food themselves. Alumni from diverse backgrounds — including India, Thailand, Korea, and the United States — introduced and shared dishes from their home countries, highlighting the truly international character of the program. The event began with opening remarks from Professor Betty Chung. She highlighted major initiatives from the past year, including a 12-week Business Practicum, a 32-hour Career Acceleration Program (CAP: Leadership Workshop), Global CEO Talks, and company site visits. She also expressed her joy in celebrating Korea University’s 120th anniversary in conjunction with the homecoming. Professor Chung then introduced the three guest speakers scheduled for this semester and expressed her gratitude to the alumni. Following this, a representative from KOHO International introduced the products and explained the origins and unique qualities of each cheese while hosting a quiz event. Prizes were awarded to those who answered correctly, creating a warm and lively atmosphere. After dinner, Professor Betty Chung and the President of the Alumni Association led a toast, marking the official start of the networking session. During the subsequent Homecoming Session, four alumni — Patrick Hu (Batch 3), Yongsoo Kim (Batch 14), Sofia Meredith (Batch 17), and Meetu Mendiratta (Batch 18) — took the stage to share their career journeys and professional experiences. They spoke about the connections and opportunities they gained through the G-MBA program, as well as internship experiences facilitated by the Career Office. Their insights offered practical advice to current students. The Q&A session offered further practical advice, highlighting the importance of negotiation and the value of networking. When one panelist stressed, “Pay attention to negotiation topics during class,” students nodded in agreement and took careful notes. As the event drew to a close, participants posed for a group photo, followed by a speaking game and a Secret Raffle. Guests who had received numbered name tags upon entry were entered in a raffle to win prizes such as hats and cutting boards. Students gathered in small groups to enjoy desserts and continue their conversations. With alumni-prepared dishes, meaningful exchanges between current and former students, and joyful networking, this year’s homecoming served as a fitting celebration of the program’s 20th and 10th anniversaries.

2025.08.28 Views 1306

Nine Majors to shape the Future – Graduate School of Business Administration, Korea University

Nine Majors to shape the Future – Graduate School of Business, Korea University Admissions Amidst profound changes such as digital transformation, global competition, and ESG management, the role of management studies is becoming ever more important. Graduate School of Business Administration at Korea University seeks to cultivate talent with professional expertise and integrative capabilities that meet the demands of our time. Through nine specializations—Management, Global Business, Marketing, Finance, Strategy, Accounting, Information Systems (IS), Logistics, Service & Operations Management (LSOM), and Business Analytics (BA)—the program develops next-generation business leaders who combine academic rigor with practical expertise. Each specialization features a curriculum designed to reflect current trends and industry needs, while students benefit from distinguished faculty and a robust research infrastructure that comprehensively support their growth. The Management major is well-suited for establishing a strong foundation in organizational management, human resource management, and leadership development. The Global Business major provides an integrated understanding of international trade, global corporate strategies, and sustainable management. The Marketing major combines theory and practice, with a particular focus on consumer behavior and branding strategies in the digital age. The Finance major offers comprehensive coverage of financial markets, investment theory, and risk management. The Strategy major explores the critical decision-making processes that drive competitive advantage. The Accounting major cultivates analytical decision-making skills through areas ranging from financial statement analysis to ESG accounting. The IS major develops problem-solving capabilities by leveraging cutting-edge technologies—including artificial intelligence and big data—to address complex business challenges. The LSOM major is application-oriented, with a strong emphasis on supply chain optimization and operations strategy. The BA major prepares digitally adept professionals through data-driven business analysis. The scholarship program is particularly noteworthy. Participants in international academic conferences may receive up to 2 million KRW annually in research funding. Research scholarships provide up to 1.3 million KRW per month, amounting to as much as 7.8 million KRW over a six-month period. In addition, a wide range of financial support is offered, including the SK/IBRE Research Fund Scholarship, Ph.D. Candidate Development Scholarship, Teaching Assistant Scholarship, and the 79 Global Scholarship. Additionally, dedicated scholarships are available for international students, such as the Global Leader Scholarship and the Humanities and Social Sciences Scholarship. The program also offers an outstanding research environment. Master’s and Ph.D. students have access to 26 dedicated research rooms accommodating 136 students, along with 150 electronic lockers. A wide range of quantitative analysis software—including SAS, SPSS, STATA, and MATLAB—is provided, together with access to world-class business databases such as Bloomberg, WRDS, Compustat, and the Financial Times. In addition, a dual degree program with Hong Kong Polytechnic University (PolyU) is also offered for Ph.D. students. Admissions for the 2026 Spring Semester at the Graduate School will be conducted through both the international admissions track and the domestic admissions track. For international applicants, online applications will be accepted from September 1 (Mon) to September 10 (Wed), 2025, with the document submission deadline on September 16 (Tue). For domestic applicants, online applications will be accepted from September 26 (Fri) to October 2 (Thu), 2025, and the deadline for document submission is October 13 (Mon). Detailed information can be found on the Korea University Business School website, under Admissions > Admission Guidelines by Track. For admission inquiries, please contact the Office of MS/PhD Programs at +82-2-3290-1356 or the Undergraduate Academic Affairs Office at +82-2-3290-1363/1365. For email inquiries, please contact kubs_msphd@korea.ac.kr or graduate1@korea.ac.kr.

2025.08.28 Views 2186

Class of 98 and Their Families Reunite at Their Alma Mater

Class of 98 and Their Families Reunite at Their Alma Mater – Successful Completion of KUBS 98 Family Day On Saturday, August 23, Korea University Business School (KUBS) hosted the KUBS 98 Family Day at Young-Il Ahn Hall in the LG-POSCO Hall. This special event brought together Class of 1998 alumni and their families to reconnect with fellow classmates and to experience the transformation of their alma mater alongside the next generation. The event was emceed by Woojin Shin and Minji Kang, president and vice president of KUBE (the KUBS student ambassador group). In his welcome speech, Dean Eonsoo Kim remarked, “When you were students, the KUBS main building was likely the only facility on campus, but much has changed since then. Thank you for taking time out of your Saturday to return to your alma mater. Korea University Business School has grown into a respected brand thanks to the unwavering support of alumni like you.” He also shared his personal sentiments: “Though it has been 40 years since I graduated, I have never once regretted choosing Korea University Business School.” Following this, Pyungkook Kim (Class of ’89, Vice President of the KUBS Alumni Association) offered words of encouragement: “I hope you enjoy today with your classmates and families.” Class of ’98 alumna Kyungsun Han also reflected, “It is rare to see so many of the Class of ’98 gathered together. Returning to campus with my family is a deeply moving experience.” The event continued with a video presentation looking back on the history of KUBS, inviting attendees to reminisce together. As footage of daily student life in the 1990s appeared on screen, alumni recalled their own university days and shared meaningful moments. Next came a presentation on today’s KUBS. Student ambassadors Jaewook Cha and Nayoon Kwon showcased the transformed campus, including the LG-POSCO Hall and Hyundai Motor Hall, both made possible entirely through donations. They highlighted KUBS’s growth into an academic community with 90 full-time faculty members and nine majors, and emphasized the school’s commitment to globalization, with two-thirds of all classes now conducted in English. They also celebrated the school’s achievement of being ranked 28th globally and 1st in Korea in Marketing by the QS World University Rankings by Subject, instilling a strong sense of pride among alumni. Prize quizzes held throughout the program added to the lively and engaging atmosphere. After lunch, all attendees stood to sing Korea University’s cheer songs. Led by the university’s cheer squad, songs such as “Young Generation,” “Whale Hunting,” and “Boat Song” filled the hall as alumni joyfully followed the traditional cheer motions, reliving their youth. Even “Aria of the People,” a cheer song introduced after the Class of ’98 had graduated, was taught to attendees, adding fun and excitement to the experience. This part of the event received the most enthusiastic response, creating a memorable moment of unity between alumni and their families. The day continued with a campus tour, where alumni and their children walked around the campus together, experiencing firsthand how their alma mater had changed. Along the way, they took commemorative photos, capturing the meaningful time spent together. Many expressed that “It was meaningful to laugh and enjoy time on campus again,” and “It was even more special to share this day with family.” The Class of ’98, invited to this year’s Family Day, is the designated host class for the upcoming 2025 KUBS Alumni Night. The host class tradition involves alumni taking the lead in organizing the annual event as senior representatives, strengthening intergenerational bonds and fostering a spirit of community. With Class of ’98 alumni already working together in unity, this year’s Alumni Night, to be held in early December, is expected to once again reaffirm the KUBS alumni community’s solidarity and commitment to giving back. A representative from the KUBS PR team shared, “‘Family Day’ was a meaningful new format of engagement, bringing together alumni and their families,” and added, “We will continue to create opportunities for alumni to stay connected with the school and share in the pride of being part of the KUBS community.”

2025.08.28 Views 1313