[2026-1 New Faculty Interview]   “Look Beneath the Surface of Business Administration” Professor Hee-Chan Song, Questioning the Essence of Business Through Desire and Reflection   In the first semester of 2026, Professor Hee-Chan Song, newly appointed to Korea University Business School, begins from a somewhat different question. Rather than focusing on corporations and markets, his research draws attention to human “desire” and “meaning,” presenting a new perspective by connecting Buddhism and business administration. Having explored life and organizations together through ethnography at various temples across Asia, he emphasizes that in rapidly changing times, “self-reflection” is more important than knowledge. We spoke with him about his perspective, which reexamines the foundations of business administration.      Q. You are conducting unique research that integrates Buddhism and business administration. What led you to choose this topic initially, and what is the personal story behind how you began this research?    At first, I entered this field by studying Buddhist organizations themselves. After beginning my research in Korea, several monks suggested that I should also try studying Buddhism, which led me to stay in Kyoto, Japan during my doctoral program and engage more deeply with Buddhism. Later, through introductions from Japanese monks, I encountered Thai Buddhism, and as I observed how highly developed its practices, institutions, and organizations were, my research interests naturally expanded.    After completing my doctoral program, I began my academic career as a professor in Thailand, and at the same time, I experienced life as a monk, which deepened my desire to understand Buddhism more profoundly. I came to view Buddhism not simply as a subject of research, but as an actual way of life. Since then, with institutional support, I have expanded my research scope and continued fieldwork in various regions, including Yunnan Province in China, Vietnam, Laos, and more recently Bhutan. As these experiences accumulated, my research connecting Buddhism and business administration gradually became more concrete.    Business administration ultimately deals with people and organizations. Questions such as “Why do we do this work?”, “What is its meaning?”, and “What is responsibility?” have long been explored in philosophy. Corporate social responsibility, ethics, and values are also fundamentally grounded in philosophical concepts. In that sense, philosophical foundations have been very helpful in understanding business administration, and among them, Buddhism has provided me with particular intellectual interest by offering a very unique perspective on human beings and organizations.    Q. I understand that you have conducted long-term field research (ethnography) at temples across various Asian countries. Could you share a particularly memorable moment or an unexpected discovery from that process?    Field research is a method in which one directly enters the space where the research subjects are, lives alongside them, and becomes a part of them. For me, studying Buddhism and temples, experiencing the life of a monk firsthand was the most immersive research method. While it may seem somewhat unfamiliar in business administration, it has long been established as an important methodology in anthropology.    One of the most memorable moments was when I went to interview a monk practicing in Korea. After several requests, I was finally granted 20 minutes, and as a researcher, I had high expectations for this important opportunity. However, when we finally sat face to face, the monk did not say a single word, and I also found it difficult to speak, so we spent the entire 20 minutes in silence, simply drinking tea together. At the time, I felt so uncomfortable that I was sweating, and I thought I had gained no data at all.    However, as time passed, I came to realize that the silence itself was important data. If it truly had no meaning, the monk would not have agreed to meet me in the first place. The fact that we sat together without speaking was, in itself, a kind of message. Through that experience, I came to deeply reflect on meaning that cannot be explained through language, and on how Buddhism can convey something even beyond words.    Another memorable experience was a conversation about “sustainability” with a monk in Thailand. In business administration, I had always regarded sustainability as an inherently important value, but the monk instead asked, “Why do you assume the continuation of humanity as a given?” From his perspective, everything naturally arises and disappears, and an attachment to sustainability itself could create another kind of problem. While it may sound somewhat radical, that conversation taught me that even concepts we take for granted can be viewed from entirely different perspectives.    Ultimately, these experiences showed that Buddhism can raise questions that business administration often overlooks, through themes such as silence, desire, and attachment. For me, field research was not simply a process of collecting data, but a learning process that made familiar concepts appear unfamiliar again.    Q. Business administration is generally perceived as a discipline dealing with corporations and markets. Could you explain what new insights religion, culture, and philosophy—like in your research—can bring to business administration?    If I were to summarize this question in one keyword, I would say “desire.” In business administration and economics, human desire is taken as a premise, and the focus is on creating value through it. Desire itself is neither inherently positive nor negative; it can be seen as a neutral element that operates naturally within the capitalist system.    However, the real issue lies in how that desire guides human beings. Buddhism leads us to examine the very root of human desire. While Buddhism does not deny desire, it redirects it inward rather than outward, encouraging us to contemplate, “What is it that I truly want?”    In this process, practices such as meditation help us understand our desires more clearly and determine how to channel them. Ultimately, we often overlook questions such as why we work and why we pursue performance, and this kind of philosophical approach prompts us to reconsider those “missing pieces.”    I view Buddhism not merely as a religion, but as a “practice” for understanding and dealing with human desire. From this perspective, I believe it can provide important complementary insights for business administration in developing a deeper understanding of human beings.    Q. What kind of atmosphere and learning experience do you hope to create in your classes with students? Also, what do you most hope students will gain from your courses?    I emphasize “self-reflection.” Some people are good at self-insight, while many others are not due to lack of experience. Therefore, I believe a process that triggers this is necessary.    That is why, in my classes, I place importance on giving students time to reflect on themselves through discussions and essays. These days, thanks to technologies like ChatGPT, knowledge and information themselves are easily accessible to anyone. Moreover, the various content covered in business administration continues to change with the times and environment. Therefore, rather than simply keeping up with current information or technology, I hope students will look into the more fundamental issues underlying them.    Ultimately, what matters is asking oneself questions such as “What do I like?”, “What do I want to do?”, and “In what direction do I want to shape my life and career?” I believe the role of a professor is not merely to deliver knowledge, but to help students ask such questions and set the course of their own lives.    Rather than gaining just a few new pieces of information from my classes, I hope students will gain the ability to understand themselves more deeply and set their own direction. I hope my classes can serve as a starting point for such self-reflection.    Q. In a rapidly changing and highly competitive era, many students struggle with questions about direction. In connection with your research, could you offer a piece of advice on what it means to “live well” or “become a good leader”?    I tend to be cautious about definitively stating what direction is right for students. The standards for “living well” or “being a good leader” can differ from person to person. However, what is clear is that there is a significant difference between standards that come from deep self-reflection and those shaped by the expectations of parents, society, or the market.    That is why I believe periods of pause and emptiness are sometimes necessary. However, they should not remain at the level of mere healing. What is important is to pause and reflect on oneself at an ontological level, seriously asking questions such as “What kind of person am I?”, and “Why am I trying to follow this path?” I believe this is where the insight of Buddhism ultimately lies. It is about looking inward rather than chasing external standards, and confirming the direction of one’s desires for oneself.    You can quickly recognize someone who has gone through sufficient contemplation. When they talk about what they want to do, their eyes are different, and their choices carry their own reasons and depth. On the other hand, a life that follows given standards of success without reflection may appear impressive on the surface but can easily be shaken.    Ultimately, living well and becoming a good leader is not about following predetermined answers, but about deeply examining what one truly wants and then choosing the direction of one’s life based on that understanding. The university years, in particular, are a rare period when such questions can be asked most seriously. Therefore, rather than trying to decide on answers too quickly, I hope students will take time to pause and reflect deeply on themselves at least once. 

Freshman Orientation “NEW:BIZ”… Opening the First Chapter of University Life     The Korea University Business School Student Council organized the “2026 Korea University Business School Freshman Orientation NEW:BIZ (hereafter ‘Saeteo’)” for the Class of 2026 from February 28 to March 2 as a three-day, two-night program.   On the first day, the “Welcome to KUBS” event was held at SUPEX Hall in the LG-POSCO Building, featuring welcoming remarks for members of the Class of 2026 and introductions to various Business School organizations.     Dean Eonsoo Kim of Korea University Business School also took the stage and said, “I hope that all of you, the Class of 2026 who stand at the starting line of the next 120 years, will carry a sense of responsibility and pride in your hearts and make a strong start,” offering a message of welcome. He added, “Until the day your dreams come true, our Business School will be a trusted partner.”    Afterward, the participants moved to Beachepalace in Boryeong, Chungnam, where the full-scale orientation program began. On the first night, the Business School dance club “BROADEN” and band club “UandI” performed for the freshmen. The faculty band “BGS,” composed of Business School professors, also traveled a long distance to Boryeong to deliver a spectacular performance and extend their welcome to the freshmen. After the performances, an orientation session on Korea University’s cheering culture was held, where participants learned the university’s cheering traditions alongside the cheerleading squad’s flag unit.         On the second day, students participated in programs by class groups, providing an opportunity to build closer relationships with their classmates, who will play a significant role in their university lives. In the evening, the traditional Korea University “Sabal Ceremony” was also held.       Eunsung Joo (Business Administration, Class of 2026), who participated in the program, said, “Thanks to the welcoming atmosphere and fun activities, it was a great opportunity to adapt to university life,” adding, “It made me feel proud of Korea University and excited about my university life ahead.”  Jeho Choi (Business Administration, Class of 2023), chair of the Freshmen Orientation Preparation Committee, who oversaw the event, said, “It was an honor to prepare such a meaningful event to welcome the freshmen. I hope it will be remembered as a joyful memory in their university lives.”    Meanwhile, Korea University Business School had a busy winter preparing various events to welcome the Class of 2026 freshmen. On Saturday, February 7, a “Pre-Orientation for Freshmen” hosted by the student council was held, and on Friday, February 20, an orientation for new and transfer students organized by the Business School administrative office took place at the SUPEX Hall of the LG-POSCO Building. Each event provided the Class of 2026 freshmen with a wide range of information about overall campus life. 

Drawing Strategy on Experience… Korea University MBA Takes Its First Step with the 2026 New Student Orientation    Individuals from diverse industries and roles, speaking different languages and bringing varied experiences, gathered in February at Korea University Business School (KUBS). Among them were executives leading organizations, working professionals seeking to redesign the balance between work and study, and practitioners aiming to translate their professional experience into research. Throughout the month, KUBS held orientation sessions for each program—Executive MBA (E-MBA), Korea MBA (K-MBA), Finance MBA (F-MBA), KUBS-DBA, and Global MIM—marking the beginning of a new academic term.     This orientation went beyond a simple introduction to academic schedules; it served as an opportunity to demonstrate the type of talent each program aims to develop. It was clear why experienced practitioners and executives, as well as students from diverse nationalities and backgrounds, gathered at KUBS. Rather than remaining within familiar approaches, they sought to expand their experiences into broader perspectives and more structured frameworks in response to the evolving business environment.   The Executive MBA program combined off-campus and on-campus sessions. During the off-campus orientation, new students shared their career paths and visions, building initial connections, and gained a sense of the community they would become part of through interactions with alumni and the student network. This was followed by on-campus sessions, where key curricula such as strategy and finance, as well as overall learning directions, were introduced. Centered around the message “Learn How to Learn,” the program emphasized the importance of maintaining a continuous learning mindset in a changing environment.     In the Korea MBA and Finance MBA programs, the orientation clearly reflected their focus on working professionals pursuing career development. It placed emphasis on providing practical guidance for students balancing busy professional lives with academic commitments. The course registration bidding system, overseas field trips, and mentoring programs were introduced, and through conversations with senior students, students gained insights into real academic experiences and examples of career advancement. Beyond understanding academic operations, new students were able to envision their journey ahead while experiencing the close-knit alumni network and strong community culture unique to Korea University’s MBA programs.     The KUBS-DBA program centered on an educational approach that translates practical experience into research. Guidance was provided on how to develop questions and insights gained in the field into research topics, as well as how to translate them into meaningful outputs. Through explanations of the curriculum, degree requirements, and overall academic operations, new students gained an understanding of the distinctive nature of the DBA program, which allows for diverse outputs such as dissertations, business cases, and management manuals. This highlights how KUBS-DBA aims to cultivate knowledge creators who will lead the development of Korean-style management theories.     The Global MIM orientation was conducted for incoming students from CEMS partner schools who chose Korea University for their exchange. Students from 17 partner institutions will spend one semester at Korea University, experiencing global business education. The orientation included guidance on case-based learning, team project–based learning, and overall academic operations, along with practical information for living in Korea, such as visa issuance and foreign registration. Through campus tours and industry site visits, students also had the opportunity to deepen their understanding of Korea University and the Korean business environment.     A key theme that emerged throughout this orientation was “expansion”—expanding one’s experiences into more refined strategies, expanding individual careers through broader networks, and extending familiar perspectives through new questions. The 2026 orientation at Korea University Business School offered a glimpse into these possibilities.   Looking ahead, KUBS plans to continue strengthening its educational and networking programs tailored to each track, further advancing business education that bridges theory and practice. 

At the 119th Commencement Ceremony of Korea University Business School, the President’s Award was presented to Jisoo Jeong (Korea MBA) and Juhyun Park (Undergraduate), while the Dean’s Award was awarded to Soontaek Jeon (Korea MBA), Kyungcheon Choi (Executive MBA), and Subin Chae (Finance MBA). We present the stories of these outstanding individuals who achieved the highest distinction in their respective programs.     | Undergraduate President’s Award Recipient  Valedictory Address by Juhyun Park (Business Administration, Class of 2023)    Hello, my name is Juhyun Park from the Business Administration Class of 2023, and I am honored to deliver this valedictory address.  First, on behalf of all graduating students, I would like to express my sincere gratitude to the Dean, professors, parents, seniors and juniors, and distinguished guests who have joined us today to celebrate this occasion.    When I first entered the university, I vividly remember the campus just after a graduation ceremony held by our seniors. Perhaps because that memory closely resembles today, it feels especially meaningful to now stand here as one of the graduates on this beautifully prepared campus. Beginning my university life at the threshold of spring and graduating with the arrival of another spring breeze feels like a poetic symmetry of beginnings and farewells.    From the passionate joint cheering event at Hwajeong Gymnasium, to eating jajangmyeon at the Central Plaza on April Fools’ Day, and to the unforgettable moments of the Daedong Festival and Ipselenti, the crimson spirit of Korea University has gradually and deeply taken root in our hearts.    I would like to share a line from our cheering song, “Ode to Youth”:  “Ah, beautiful love—become romance. Shoulder to shoulder, our united youth shines.”    One of the reasons I truly love Korea University is that we see one another not as competitors to overcome, but as companions who move forward together. Now, I believe it is time to carry this spirit of unity into the wider world.    As time passes, the physical hardships we endured may fade, but the emotions and warmth of those moments remain. Wherever life takes you, I hope you will continue forward while remembering the carefree joy of your undergraduate days.    To be honest, the word “graduation” once felt daunting to me. However, the word “farewell” carries not only a sense of parting, but also a wish for well-being and peace. Just as every moment we spent here has shaped who we are today, I hope our memories of Korea University will remain with us as warm and cherished ones.    Finally, I would like to sincerely thank my professors, seniors and juniors, dear classmates, and my family who have always supported me. And to all my fellow graduates—congratulations. I wish you all the very best.    Thank you.      | Korea MBA President’s Award Recipient  Graduation Reflection by Jisoo Jeong    Hello, I am Jisoo Jeong, and I am deeply honored to receive the President’s Award upon completing the Korea MBA program.    Although I did not begin this journey with the goal of receiving this award, I am truly grateful to be able to conclude these two years in such a meaningful way. Balancing work and study was by no means easy. There were moments of physical exhaustion and times when the demands felt overwhelming. Yet, I made a conscious effort not to lose sight of the passion and aspirations I had when I first applied. Looking back, I believe that the consistency of those efforts has led to this meaningful outcome. Above all, I would like to applaud all my fellow classmates who have persevered and given their best in their respective roles.    When I reflect on my time here, what stands out most is the people. Even amid busy professional lives, we engaged in passionate discussions and shared our thoughts and experiences. These moments will remain with me for a long time. Spending many years in one field can naturally limit one’s perspective, but the peers I met in the Korea MBA broadened and deepened my view of the world. Conversations with individuals from diverse backgrounds and experiences were always opportunities for learning, both inside and outside the classroom. Along the way, I also met many inspiring individuals who made me think, “I hope to become someone like that.” More than any extraordinary moment, it is the simple conversations and shared laughter before and after class that I will cherish most.    The most valuable takeaway from this program was not merely an expansion of knowledge. More than anything, it was the opportunity to better understand myself. During my undergraduate years, I did not fully understand what I enjoyed or what my strengths were. However, through the Korea MBA program, I came to see more clearly what kinds of work interest me and in what situations I feel both joy and a sense of accomplishment. Through team projects and various activities, I was able to better recognize the roles I can play and the strengths I can contribute. At the same time, interactions with peers who hold different perspectives helped me develop a more flexible and broader view of the world.    To those who will follow, I would like to encourage you not to give up too easily on the experiences that can only be found in school. Balancing work and study will inevitably bring challenging moments, but in those times, I hope you will revisit the motivation that first led you to apply. Two years may seem long, but they pass more quickly than you expect. I hope you will allow yourselves to be a little more ambitious—to learn, to connect, and to fully embrace student life. I believe that this time will come to hold far greater meaning than you might anticipate.    The past two years have been a time in which I was able to grow by learning new things and gaining diverse experiences. Now, as I return to my daily life, I hope to carry forward the strengths I discovered here and apply them meaningfully in my professional work, continuing to grow further. Above all, I feel deeply grateful to have built meaningful relationships—connections through which we can share memories, stay in touch, and reconnect at any time, even if we may not meet as often as we do now. Continuing to cherish and sustain these relationships is another goal I hope to carry with me after graduation.      | Korea MBA Dean’s Award Recipient  Graduation Reflection by Soontaek Jeon    I remember the day we first met.  It was a damp winter day—hazy, cold, and filled with a sense of unfamiliarity.  I also remember the last day.  Despite the bitter cold of that winter, it was a warm and clear day, and we exchanged our final greetings and congratulations.    Two years passed more quickly than I expected. Some of us came here in pursuit of a new degree, others to seek business opportunities, and still others simply to learn. Along the way, we met many people and gained countless experiences. For many of us, this was a time to build new relationships—and through them, to discover new opportunities, insights, and growth.    The most meaningful realization I had during these two years was this:  the world is far wider than I had imagined, and there are many more things I can do, learn, and aspire to. I came to understand that I do not need to remain confined within my own familiar environment or be defined solely by my industry or existing relationships.    Many who pursue an MBA have already achieved a certain level of success in their respective fields. Yet even then, it is easy to become enclosed within one’s own world and surroundings, losing sight of how vast the world truly is—and how many possibilities remain unexplored. Through conversations and relationships with peers from diverse fields and backgrounds, I was reminded of just how expansive and full of opportunity the world is. Even if I return to my daily life, this experience has allowed me to continue seeing beyond the boundaries of my original world. For that alone, I feel truly grateful.    To those who will follow, I would like to share one piece of advice:  meet as many people as you can, with an open mind. Listen, and engage in meaningful conversations.  A space where professionals gather without a specific agenda—simply to share thoughts, exchange ideas, and inspire one another—is incredibly rare. You have been given that opportunity. I hope you fully embrace it and make the most of your time here. And above all, I hope you leave with your own meaningful realizations.      | Executive MBA Dean’s Award Recipient  Graduation Reflection by Kyungcheon Choi    Hello, I am Kyungcheon Choi, and I am honored to receive the Dean’s Award upon completing the Executive MBA program at Korea University.    “The entrepreneurial spirit of a startup met the intellectual rigor of Anam—bringing management to its full realization.”    Two years ago, as I walked up the hill of Anam, I made a commitment to reinterpret the management theories I learned in the classroom and apply them directly to the realities of the startup world. The academic insights of my professors, combined with the practical expertise of fellow students across diverse industries, became a critical foundation for building a management system optimized for startups. My efforts to translate daily learning into tangible outcomes ultimately led to graduating at the top of my class with straight A+ grades. I believe this recognition goes beyond a personal achievement—it reflects how the teachings of Korea University’s Executive MBA can be effectively applied in real-world business settings.    One of the most memorable experiences during my time in the program was the global management program at Yale University. Through lectures by world-renowned scholars, I was able to broaden my perspective on global business and envision greater possibilities as a business leader. What made this experience especially meaningful was sharing it with my family. Conversations and moments of connection with my spouse and children allowed my learning to extend beyond knowledge into deeper insight about life. That time remains one of the strongest foundations of my personal growth.    The most valuable asset I gained from this program was the network and relationships that extended beyond the classroom. Serving as Vice President of the student council, I helped create opportunities for meaningful exchange, and through business clubs and CEO gatherings, we shared our experiences and challenges. The collective intelligence formed by leaders from diverse industries was itself a powerful asset that significantly broadened my perspective. In particular, forming a band and performing on stage was a memorable experience that allowed me to truly experience the essence of management—empathy and harmony.    To those who will follow, I encourage you to embrace bold challenges. The Executive MBA at Korea University offers limitless potential, but turning that potential into real outcomes ultimately depends on your willingness to take initiative. Do not remain within the comfort of familiarity—challenge yourself to go beyond your limits. Also, remember that success in business is not achieved alone, but together. Within the strong network of peers and alumni lies the potential for even greater possibilities.    Currently, I continue to take on new challenges as the CFO of a physical AI humanoid startup. Drawing on the strategic thinking and financial insight I developed during this program, I successfully led our first institutional investment. Looking ahead, I aim to grow the company into a globally competitive enterprise and ultimately achieve an IPO. In addition, I plan to write a Startup MBA Guidebook to provide a practical roadmap based on real-world experience and learning. I will continue to demonstrate the power that emerges when the intellectual rigor gained in Anam is combined with hands-on experience.      | Finance MBA Dean’s Award Recipient  Graduation Reflection by Subin Chae   Hello, I am Subin Chae, and I am honored to receive the Dean’s Award upon completing the Finance MBA program at Korea University.    I am truly grateful to receive this meaningful recognition in the rigorous academic environment of the Korea University Finance MBA program. Over the past two years, balancing work and study often pushed me to my limits, yet the process itself made me stronger. More than any exceptional talent, I believe it was the accumulation of consistent effort and dedication in every moment that led to this humbling achievement.    One of the most memorable experiences during my studies was conducting an independent research project and preparing for its final presentation. From selecting a topic and gathering data to analyzing it and deriving meaningful insights, every stage required continuous discussion and a significant investment of time. Although it was not an easy process, the dedication of my teammates and the thoughtful guidance of our professor helped us stay on track. While receiving positive feedback at the final presentation was rewarding, what mattered even more was that the process itself became a valuable experience that deepened my academic understanding.    What supported me most throughout the program was my effort to continuously connect practical work experience with the theories learned in class. I sought to interpret challenges I encountered at work through academic frameworks, and in particular, concepts from corporate governance courses helped me understand commercial law reforms and market responses with much greater depth. This theoretical foundation not only strengthened my professional performance but also enabled me to explain tasks more clearly and effectively when mentoring junior colleagues.    To future students, I encourage you to gain the most valuable asset of all during your MBA journey—the people. An MBA is not merely a place to acquire knowledge, but also an opportunity to broaden your perspective through interactions with individuals you would not typically encounter in your professional life. Looking back, the moments of active engagement with others remain more vivid than the time spent focusing solely on studying. While learning can continue individually, the relationships and networks you build here are rare and irreplaceable opportunities.    The greatest asset I gained from the Finance MBA program was an expanded perspective. Through meeting peers from diverse backgrounds, I developed a deeper understanding of different roles and viewpoints—even within the financial industry. The theories I learned in class also enabled me to approach real-world practice with greater breadth and depth. Moving forward, I aspire to grow into a leader who can offer practical solutions grounded in this broadened perspective. I will continue to move forward steadily, striving to one day return as a proud senior and a reliable mentor to future generations.

[INTERVIEW] Korea University Business School, ranked in Top 3 for two consecutive years in CEMS 'Global Strategy'   Professor Jungbien Moon: “To Build Global Strategic Capability, You Must Step Outside Your ‘Cave’”   What distinguishes education that cultivates management talent capable of thriving on the global stage? The CEMS Global MIM program at Korea University Business School offers a compelling answer.    Korea University Business School is the sole representative member school from Korea in CEMS, a global alliance of business schools in 33 countries, where only one institution per country is admitted. Within this alliance, member schools jointly deliver the standardized CEMS Master in International Management (MIM) program.    ‘Global Strategy,’ a core required course in the program, is offered across all 33 member schools. Among them, the course taught at Korea University Business School by Professor Jungbien Moon has been ranked in the Top 3 for two consecutive years in CEMS course evaluations and has been nominated for the “CEMS Global Strategy Course of the Year.” We spoke with Professor Moon about the strengths of the CEMS MIM program and his course.    ▲ Professor Jungbien Moon (Strategy Major)    Q. Your Global Strategy course has been nominated for the ‘CEMS Global Strategy Course of the Year’ for two consecutive years. How do you feel about this recognition?  A. I consider it a great honor to be ranked in the Top 3 among identical courses offered across all 33 member schools. The CEMS MIM program is highly international, bringing together students from diverse backgrounds. Having lived in Europe, the United States, and China, I believe I was able to understand students’ expectations and reflect them effectively in my teaching. Above all, I was particularly impressed by the students’ strong interest and active participation, which I believe played a key role in achieving this recognition.    The CEMS program also places great importance on industry engagement. In my course, I invited professionals from companies such as LG Group to share real-world strategic cases, creating valuable opportunities for students to connect with practitioners. I believe these experiences contributed significantly to enhancing overall course satisfaction.    More recently, growing global interest in K-culture and Korean companies has further increased student engagement. As my course is offered from September to October, students had the opportunity to experience the Ko-Yon Games. After that, I could clearly see a noticeable shift—their understanding of and attachment to the university deepened significantly.    Q. What did you prioritize most when designing your Global Strategy course?  A. The key message I emphasize is that success in the domestic market does not automatically guarantee success overseas. International business cannot be explained by strategy alone; it involves a complex interplay of factors such as location decisions, entry modes, human resource and organizational management, and international financial management. Cultural differences also play a critical role. Many companies, despite having strong capabilities, face challenges because they do not fully understand these differences. Therefore, I focus on helping students develop a more comprehensive and multidimensional understanding of global strategy by addressing these elements in an integrated way.    Another important priority is ensuring the realism of the course. I continuously update data and structure the course so that students can learn from real-world corporate cases. Since many CEMS MIM students choose East Asia, the final project requires them to analyze recent cases of major East Asian companies such as Hanwha Ocean, BYD, Nippon Steel, and Yanolja. Through this approach, students are able to move beyond theory and gain practical insights that can be directly applied in real global business environments.    Q. The CEMS MIM program is characterized by its international learning environment, with students from diverse countries studying together. How does this diversity influence class discussions and learning methods?  A. One of the most distinctive features of the CEMS MIM program is the diversity of its student body. In a recent class, nine Korea University CEMS MIM students and thirteen students from other CEMS member schools participated, representing a total of 13 nationalities.    With students differing in nationality, ethnicity, religion, and ways of thinking, a single topic naturally gives rise to unexpected perspectives. What is particularly impressive is the level of maturity students bring to these discussions. Rather than holding firmly to their own views, they listen carefully to others, adjust their perspectives when necessary, and gradually work toward a shared understanding. I believe this process itself is an invaluable form of training. It allows students to experience, within the classroom, the collaboration, communication, and consensus-building skills required in a global business environment. As a result, the classroom atmosphere remains both stable and highly constructive, which significantly enhances learning outcomes.    ▲ After the final class, Professor Jungbien Moon and CEMS MIM students gather for a meal at a restaurant near campus.    Q. In today’s uncertain global environment, what strategic capabilities are most important for future business leaders?  A. Above all, individuals must be able to step outside their own “cave.” The world we know is only a small part of a much larger whole, so it is essential to broaden one’s perspective rather than relying solely on familiar experiences. To do so, historical insight and diverse global experiences are critical, along with an open mindset that allows one to respond to changes requiring entirely new forms of decision-making.    In addition, low-probability but high-impact events—often referred to as “black swan” events—are occurring with increasing frequency. Therefore, rather than relying on a single scenario, it is important to remain open to multiple possibilities and prepare accordingly. Ultimately, what future business leaders need is a broad perspective, an open mindset, and the ability to respond flexibly to uncertainty.    Q. Lastly, do you have any message for students interested in the CEMS MIM program or the Global Strategy course?  A. Although advances in technology have significantly reduced physical distance and communication barriers, institutional and cultural differences still remain critical factors in international business. The ability to understand and navigate these differences can become both a competitive advantage and a source of new opportunities.    We are also living in a time of heightened geopolitical risks and a rapidly shifting global order. It is difficult to say whether the current order will remain unchanged even 30 years from now. Therefore, it is extremely important for students to develop a global perspective and actively cultivate the ability to understand diverse environments.    This is especially true for Korean students. Korean companies—particularly in manufacturing sectors such as semiconductors, mobility, batteries, shipbuilding, defense, power infrastructure, nuclear energy, and pharmaceuticals—are highly dependent on global markets. In this context, strategy is, in essence, global strategy. Against this backdrop, the CEMS MIM program offers an excellent opportunity to develop both a global mindset and practical strategic capabilities.    ▶ Introduction to Korea University CEMS MIM (Click) ◀    

Korea University Business School Holds Retirement Ceremony for Professors Jongwon Park and Gil S. Bae Celebrating the next chapter of two professors after decades of dedication to research and teaching   Korea University Business School held a retirement ceremony for Professors Jongwon Park and Gil.S Bae, providing an opportunity to reflect on the distinguished careers of two scholars who have long contributed to the school and the academic community. Colleagues and former students expressed their deep gratitude and warm congratulations to the professors, who devoted decades to teaching, research, and mentoring future generations.     The ceremony began with opening remarks by Associate Dean for Academic Affairs Hyunseung Na. This was followed by presentations highlighting the retiring professors’ careers by Professors Song Oh Yoon and G-Song Yoo, area chairs of marketing and accounting, who reflected on the depth and impact of the professors’ contributions to the Business School. Dean Eonsoo Kim then delivered a commemorative address, followed by the presentation of plaques of appreciation, gold medals, and bouquets in recognition of the professors’ long-standing dedication.   At the heart of the event were the retirement remarks delivered by the two professors. While their tones differed, both reflected on their years with a shared sense of gratitude. Their words conveyed sincere appreciation for colleagues with whom they collaborated and engaged in scholarly discussions, students who supported them over the years, and the academic community they were part of.     Professor Jongwon Park described his years at the university as “a great honor and a stroke of luck,” expressing deep affection for the time spent in research and teaching alongside colleagues and students. He added that although he is stepping down from his formal role, his passion for research will continue—reflecting his unwavering commitment to scholarship.     Professor Gil S. Bae calmly reflected on the past 30 years in a composed tone, speaking about finding meaning in one’s work and the importance of relationships. His remark that he realized it was time to move on when time in the classroom began to feel unusually slow carried a quiet yet profound resonance—one that could only come from someone who has devoted many years to a single place.    Following the retirement remarks, a group photo session was held, and during the subsequent dinner and congratulatory speeches, warm wishes were shared for the professors’ future endeavors. After the formal closing, a farewell gathering continued in the hallway of Ahn Young Il Hall, where attendees saw the professors off with a mix of gratitude and bittersweet farewell.        The years built by a generation that has steadfastly held its place become part of an institution’s history. This retirement ceremony was not only a tribute to the academic journeys and educational dedication of the two professors, but also a moment to celebrate and support their new beginnings. Korea University Business School expressed its deep gratitude to the professors, who have long been part of the institution, and wished them continued fulfillment and peace in the years ahead.    The following are the full texts of the retirement speeches delivered by the two professors.     Retirement Speech by Professor Jongwon Park    First of all, I would like to sincerely thank everyone who has taken the time to be here today, despite it being the academic break.    As I prepared this retirement speech, I gave much thought to what I should say. In the process, I was deeply moved by a remark from a senior professor who once said, “It has been a great honor and a stroke of luck to spend my entire career at Korea University.” I stand here today with the very same sentiment.    I joined the Business School in 1992 at the age of 31 and have served here for 33 and a half years. Looking back, I lived a diligent and fulfilling life—and I was truly happy. I was able to conduct research freely and to my heart’s content, and I had the privilege of receiving the Seok-Top Excellence in Teaching Award while teaching courses I was passionate about. I trained many doctoral students and contributed to the development of the Business School through various administrative roles. Above all, I was able to enjoy a deeply rewarding professional life through meaningful interactions and a strong sense of camaraderie with my colleagues.    However, I believe that none of this was due solely to my own abilities, but rather to the exceptional environment provided by Korea University Business School. Simply having had the opportunity to work here—and to retire here—is, in itself, a great honor and a stroke of luck. I would therefore like to take this opportunity to express my sincere gratitude.    First, I would like to thank the many senior professors who guided, supported, and encouraged me over the years. In particular, I would like to express my deepest gratitude to my late mentor, Professor Dong Ki Kim. I also extend my sincere thanks to former Dean Sang Koo Nam and former Dean Hasung Jang.    I am also grateful to my colleagues in the marketing field, with whom I shared challenges and worked through them together—including Professor Song Oh Yoon, the area chair, and all faculty members in marketing. In addition, I would like to thank the many colleagues across the school with whom I shared both professional collaboration and personal camaraderie—especially Professor Kwangtae Park of PJP, the “Four Rebels,” the “Four Wagol,” and the “BGS Band Seven.” Every moment I spent with you is a cherished memory, and thanks to you, my time here was always filled with joy.    I would also like to express my deepest gratitude to my beloved students, with whom I formed lasting academic bonds and who have devoted themselves to research—especially the members of the B.E.S.T. group. It is because of you that I am able to stand here today.    In particular, I would like to extend special thanks to Professor Jinyong Lee of Chung-Ang University, who is with us here today. Despite being at another institution, he has shared a deep passion for research and has attended my Weekly BEST Seminar almost every Friday for the past 30 years, with remarkable consistency. Together, we discussed research, mentored graduate students, and led the B.E.S.T. group. We also co-authored two SK-level papers.    Finally, I would like to express my love and gratitude to my lifelong partner, my wife Seoyoung, who has always believed in and supported me throughout my journey. Although we lived apart for some time while she pursued her doctoral studies in New Zealand and later served as a faculty member there, she continued to support me wholeheartedly.    What I enjoyed most as a professor was discussing research topics with my students and colleagues. The process of developing ideas, constructing theoretical models and hypotheses, conducting experiments, and working through challenges—often with more discarded experiments than successful ones—was itself a great source of joy. As novelist Han Kang once said about writing fiction, research too often begins with uncertainty and can take unexpected turns. Yet the joy of finally reaching completion after a long journey is indescribable.    Although I am now leaving Korea University, my passion for research remains as strong as ever. If we consider the limit of research capability to be around the age of 70, I still have about five years ahead of me. During this time, I hope to complete the projects currently in my pipeline, as well as new research, and publish at least three or four SK-level papers. I am especially grateful for the opportunity to continue this journey at a university abroad, where I will be working alongside my wife as fellow faculty members—making this next chapter all the more meaningful.    Once again, I would like to express my deepest gratitude to the proud Korea University Business School and my dear colleagues. I sincerely wish for the continued growth and success of the school and all of you.    Thank you.      Retirement Speech by Professor Gil S. Bae    Thank you very much for being here today to celebrate this occasion.    As I reflect on the past 30 years I have spent at Korea University, many thoughts come to mind. It would be nice if life were filled only with good things, but that is not how the world works. Over the years, I too have experienced both good moments and difficult ones—as a professor and, more broadly, as an individual. Many of you shared in my joys during good times and offered comfort and support during more difficult ones. I believe it is because of that support that I have been able to come this far. I sincerely thank those who have already left the university, as well as those who are here today.    Professors do not have bosses. Of course, there is a dean, but the dean does not directly intervene in our work. As such, how well a professor performs is entirely their own responsibility. Since our primary duties are teaching and research, I cannot say that I have no regrets about not having worked harder.    When you spend a long time in a stable environment, you tend not to think about what comes next when it all comes to an end. I was advised to make plans, but how can one plan for something that has not yet arrived? So for the time being, I think I will spend my time working on a few papers I have yet to complete.    I was asked to share some advice for junior faculty, but nothing particularly special comes to mind. If I were to offer one thought, it would be advice I once received from a senior colleague: “Find value in your primary work.” No matter how well one performs outside of their main field, it is difficult to move beyond a secondary level, and it is hard to create meaningful value or contribute to society in that way. And as we all know, we tend to reap what we sow—an obvious principle, yet one we often forget.    At some point, time in the classroom began to feel unusually slow, and I came to realize that it was time to leave. It is only natural that one generation steps aside as another takes its place. My time at Korea University was enjoyable, but it was also not without its challenges. And so, I feel a certain lightness in knowing that the journey allotted to me has come to an end.    I would like to thank everyone who shared both the joys and hardships with me. I sincerely wish that all of you here today will be blessed with continued happiness and good fortune.    Thank you.