Ask the Tiger About Your Career!… AI Career Chatbot “HORANG2” Officially Launched      To commemorate its 120th anniversary, the Career Development Center at Korea University Business School (KUBS) has officially launched HORANG2, an AI-powered career exploration chatbot built on Large Language Model (LLM) technology. The initiative was designed to help students explore their career paths more efficiently and in a personalized way, and is particularly meaningful as it was developed with the active participation of current KUBS students.  HORANG2 combines the latest GPT language model with KUBS’s internal database to provide personalized job information tailored to each student’s major, interests, and career goals. The platform is also integrated with more than 4,000 LinkedIn profiles of KUBS alumni, offering broader networking opportunities and allowing students to directly request coffee chats (1:1 mentoring sessions). In addition, HORANG2 supports academic exploration by enabling students to search the research areas of KUBS faculty members.    The chatbot was developed in collaboration with 'Absent', a startup team formed by KUBS students Yongseok Lee and Gyuri Kwon (Business ‘20). After approximately five months of planning, development, and testing, HORANG2 was officially launched on May 5, coinciding with Korea University’s founding day.      Students can access HORANG2 through various channels, including:  △ Clicking the main banner on the KUBS homepage △ Visiting the official website: https://horang2.co.kr △ Scanning the QR code on the KUBS official Instagram account  To enhance user convenience, the platform now offers improved accessibility for English-speaking users. It also includes updated features such as multilingual responses and international job postings based on input in foreign languages—specifically designed to support international students.    A representative from the Career Development Center remarked, “We hope HORANG2 will serve as a truly helpful career navigation platform for our students. Moving forward, we plan to build a closely connected career ecosystem that links students, employers, and the university by continuously expanding job information, improving response accuracy, and upgrading our database.” Meanwhile, HORANG2 is set to evolve based on ongoing user feedback, with upcoming feature enhancements including improved job-matching algorithms, a strengthened alumni network, and integrated recruitment event information. 

Singapore, China, U.S., Netherlands… KUBS MBA Classes Expand Across the Globe      Korea University Business School (KUBS) organized International Field Trip for students enrolled in the Korea MBA (K-MBA), Finance MBA (F-MBA), and Executive MBA (E-MBA) programs. By visiting key global hubs such as Singapore, China, the United States, and the Netherlands, participants were able to experience local business environments firsthand and enhance their global perspective and practical competencies.      From June 25 to 29, 156 K-MBA students, led by Professor Kwanghyun Kim, participated in a global field study in Singapore to explore current global business trends. They visited leading IT companies, startup accelerators, and government institutions to learn about digital transformation strategies and ESG practices in the Asian market. By examining Singapore’s strategic growth model and entrepreneurial ecosystem, the students broadened their understanding of global market dynamics.      Meanwhile, 33 F-MBA students, led by Professor Bumjean Sohn, visited Shanghai, China, from June 26 to 29 to gain firsthand exposure to one of the world’s leading financial centers. They visited local investment firms, global financial institutions, and fintech companies, where they received in-depth briefings on the latest trends and policy directions shaping China’s financial sector. The program also featured active discussions on the future of global finance. One participant shared, “It was a valuable opportunity to experience the dynamism of an international financial hub and to refine my vision for a global career.      The E-MBA program also successfully conducted its 2025 Spring Semester International Residency Program (IRP). As a core course in the E-MBA curriculum, the IRP enhances participants’ understanding of the global business environment and strengthens their practical capabilities through short-term study at prestigious universities in the U.S. and Europe, as well as visits to local companies and institutions.     From June 21 to 28, E-MBA 23rd cohort students, led by Professor Daeki Kim, participated in the International Residency Program (IRP) at the McDonough School of Business, Georgetown University, located in Washington, D.C. Through lectures on diverse topics—such as American Business and Government in Global Geo-Politics, Artificial Intelligence Implications for Business, and Creativity for Leaders—students expanded their insight into the rapidly evolving global business landscape. As part of the program, they also visited the Port of Baltimore, a key logistics hub on the U.S. East Coast, where they gained firsthand experience of global trade and supply chain operations. The visit deepened their understanding of the interconnectedness between port infrastructure and public policy. As part of the program, students also visited Capitol Hill, where they engaged in in-depth discussions on U.S. trade and investment policy, as well as the role of Congress. Taking place in the very heart of the U.S. policy-making landscape, the visit offered participants valuable insights into strategic thinking and global governance. In addition, cultural exploration activities included visits to Manhattan in New York City, Hudson Yards, the One World Observatory, and a cruise around the Statue of Liberty—allowing participants to experience the history and culture of the U.S. East Coast firsthand.      E-MBA 22nd cohort students, led by Professor Joonghyuk Kim, completed their International Residency Program (IRP) in the Netherlands from July 5 to 12 at the Rotterdam School of Management (RSM), Erasmus University. The program focused on sustainable management and innovation strategies in Europe. Students attended lectures such as Introduction to Leading Innovation, Impact of Political, Social, and Environmental Changes on the European Economy, and Disruptive Technology and AI, gaining multifaceted perspectives on management challenges in the era of ESG and digital transformation.    They also visited leading innovation institutions and sustainable urban development sites, including Floating Farms, TNO (the Netherlands Organization for Applied Scientific Research), Signify (formerly Philips Lighting), High Tech Campus, and Blue City, where they explored firsthand examples of Europe’s leadership in ESG-driven business practices.  In addition, students broadened their understanding of local culture and industrial heritage by taking a canal cruise in Amsterdam and visiting the Heineken Experience. The European IRP served as a meaningful opportunity for participants to strengthen their management philosophy and practical leadership skills as global leaders, while deepening their insights into Europe’s distinctive culture of innovation and sustainability-centered business strategies.      This global field study program exemplifies the Korea University Business School MBA’s distinctive educational philosophy. By facilitating experiential learning in real-world global business environments beyond the classroom, the program received high praise from participants. KUBS will continue to expand its practical global business education through sustained partnerships with leading universities and corporations around the world. 

[Interview] Professor Taewon Park’s CEMS Skill Seminar – Learning “Real Business” Through Field Experience     Field-based education that allows students to directly observe and engage with corporate transformation and innovation is drawing increasing attention. Korea University Business School’s (KUBS) CEMS Skill Seminar reflects this trend by offering students a unique opportunity to experience real-world business environments firsthand. The seminar was planned and led by Professor Taewon Park—Vice Chairman of Hancom Inc. and Board Member of Chung-Ang University—who used the transformation of Doosan Group as a central case study to emphasize the importance of practical, experience-driven business education that goes beyond theory. KUBS Business Weekly sat down with him to learn more about what “real business” means in today’s educational landscape and what he hopes to cultivate in future global business leaders.   Q1. What inspired you to design and lead the CEMS Skill Seminar? Each year, I teach a course on “Transformation” to students in the G-MIM program, focusing on how businesses evolve across generations. In particular, I use the case of Doosan Group, where I have built my career, to illustrate how corporate strategies shift and adapt over time. Doosan, founded in 1896, is one of the oldest companies in South Korea.   The company began as Park Seung-jik Store, a dry goods shop, in its first generation. In the second generation, it expanded horizontally and vertically, focusing on OB Beer and other B2C consumer goods businesses. In the third generation, Doosan underwent major restructuring, selling off its consumer businesses including OB Beer, and pivoting toward B2B industries such as heavy industries and construction equipment. In its current, fourth generation, the company is undergoing another transformation, shifting its focus to next-generation energy (such as SMRs), smart machinery, and advanced technology industries.   This Skill Seminar was designed to help students understand how businesses, like Doosan, adapt their strategies in response to technological and societal change in order to survive and grow. At the same time, the course aims to enhance students’ practical understanding of business by introducing key terminology used in real-world corporate settings.   Q2. What kind of learning or insights did you hope students would gain through the field visits and company tours? Whether or not they come from a business background, most students are exposed to management primarily through theory-based courses. However, real-world business is far more complex and dynamic. In my lectures, I emphasize the “Real Business World,” sharing how companies actually operate. This program allowed students to see how theory is applied in practice through two on-site learning experiences. The first was a visit to Doosan’s headquarters in Bundang, where students observed the office environment and employees’ working styles, and toured the corporate history museum, which outlines how the company’s business evolved through each generation. The second was a two-day field trip to Changwon, where students visited five factories—including smart factories—and experienced Doosan’s cutting-edge manufacturing processes firsthand. They also had the opportunity to see high-level technologies such as small modular reactors (SMRs) and gas turbines up close, both of which are manufactured by only a few countries worldwide. Through these visits, students were able to gain a vivid understanding of global industrial competitiveness.   Q3. Were there any memorable moments or student reactions during the seminar? What left the deepest impression on me was how satisfied students were with aspects of the program beyond the classroom. During the on-site learning experience, students stayed comfortably in five-star hotel accommodations, each with a private room. We also provided a ten-course dinner paired with wine. After dinner, students naturally gathered and continued to socialize through second and third rounds of informal meetups. This gave them the chance to share stories they didn’t get to exchange during class, and to build a stronger sense of connection and belonging. Rather than just a corporate site visit, the seminar became a meaningful experience of shared learning and interaction. I believe experiences like this leave a lasting impression. Perhaps thanks to programs like this, Korea University ranked first among the 33 CEMS member schools worldwide last year. I believe the Skill Seminar played a meaningful role in achieving that recognition.   Q4. What are your hopes for the KUBS CEMS program and the Skill Seminar moving forward? I find it highly encouraging that Korea University’s international standing has been rising in recent years. As an adjunct professor who also works in the field, I believe the role of faculty with real-world industry experience is becoming increasingly important. Education grounded in practical experience helps students cultivate realistic judgment and a global business mindset. I hope that the CEMS Skill Seminar will continue to serve as a dynamic educational platform that bridges theory and practice, Korea and the world—enabling students to grow into globally competitive and practice-ready business leaders.  

AICG Distinguished Speaker Series, A Question about Short-Termism: What Is the Real Problem?      Korea University’s Asian Institute of Corporate Governance (AICG) hosted an online seminar on Thursday, July 3, as part of its ‘Distinguished Speaker Series,’, featuring Professor Mark J. Roe, a world-renowned scholar in corporate law from Harvard Law School. The seminar was held under the theme, “Misconceptions and Realities of Stock Market Short-Termism.”  The event proceeded as follows: △ From 4:00 p.m. to 4:05 p.m., Professor Joon Ho Hwang of Korea University Business School served as the moderator, delivering a welcome address and introducing the speaker. △ From 4:05 p.m. to 4:40 p.m., Professor Mark J. Roe delivered the keynote presentation. △ From 4:40 p.m. to 5:40 p.m., a panel discussion was held, moderated by Professor Hwang, featuring Professors Woochan Kim and Ji-Woong Chung of Korea University Business School, Namuh Rhee, Chairman of the Korea Corporate Governance Forum, and Hyung-kyoon Kim, Executive Director of TCHA Partners Asset Management.  In his welcoming remarks, Professor Joon Ho Hwang stated, “I hope today’s seminar will move beyond the conventional understanding of stock market short-termism and serve as a platform for reflecting on a more balanced perspective and long-term vision.” He continued, “Today’s speaker, Professor Mark J. Roe, is a globally renowned authority in the fields of corporate law and governance. I believe his insights will offer meaningful implications for the Korean corporate landscape as well.”      Professor Mark J. Roe delivered his lecture based on his recently published book, 『Missing the Target: Why Stock Market Short-Termism Is Not the Problem』(Oxford, 2022). He argued that short-termism is an often exaggerated phenomenon, and that the notion of the stock market as the primary cause of reduced long-term corporate investment is overly simplistic. Instead, he explained that structural factors—such as the rapid pace of technological change, policy uncertainty, and intensified global competition —play a more significant influence in shaping corporate investment decisions.  In particular, Professor Roe remarked, “If stock prices were solely by short-term earnings, then during the pandemic—when corporate profits sharply declined—stock prices should have fallen. However, in reality, the share prices of many companies increased.” He presented empirical evidence to support the view that the stock market does, in fact, incorporate long-term outlooks. He further warned that the short-termism narrative could be exploited by certain stakeholders to defect responsibility and justify misguided  policy decisions, stressing that focusing solely on short-termism cannot provide a meaningful solution.      During the panel discussion, there was a shared view that although concerns about short-term performance pressure are prevalent in the Korean business community, the fundamental problem lies in controlling shareholders’ pursuit of private benefits and their avoidance of responsibility. It was also noted that activist funds, rather than simply seeking short-term profits, can contribute positively by enhancing the efficiency of capital allocation and reallocating underutilized or inefficient assets. Participants further emphasized the need to reform executive compensation systems, shifting the focus from short-term financial outcomes to long-term performance-based incentives.     Concluding his lecture, Professor Roe emphasized, “To achieve sustainable growth, both companies and society must move beyond the simplistic narrative that places sole blame on short-termism and instead respond to fundamental structural changes.”  The seminar served as a valuable opportunity to re-examine traditional interpretations of short-termism, urging corporations, investors, and policymakers to adopt a more balanced perspective and long-term vision.     

Interview with Professor Gunwoong Lee – Recipient of the SK Paper Award      In 2025, Professor Gunwoong Lee of Korea University Business School was co-authored a paper titled "Consumer Evaluation of Digital Product Innovations: Disentangling Effects of Novelty, Familiarity, Complementarity" (with Nilla Zhang and Wai Fong Boh), which was  accepted for publication in MIS Quarterly. The paper was also honored with the SK Paper Award. This study empirically analyzes how consumers respond to hardware innovations in digital products, focusing on the balance between novelty and familiarity, as well as complementarity with software. It provides strategic insights into the timing and approach of innovation introduction. The paper has been recognized for its contribution to the field of Information Systems, particularly in extending the practical design implications of technological innovation and highlighting its potential societal impact.  Q1. First of all, congratulations on receiving the SK Award. Could you share your thoughts on this honor?  A1. I’m truly honored to receive such a meaningful award. This research is based on a topic I first envisioned nearly ten years ago when I began my academic career, so it is deeply rewarding to see it come to fruition after such a long journey. Above all, I believe this achievement was made possible thanks to the outstanding research environment and support provided by Korea University Business School.    Q2. Could you briefly introduce the research for which you received the award?  A2. This study explores how consumers evaluate innovations in digital products. When a new electronic device is released, people often respond with a mix of anticipation and skepticism. We explored how companies can present their innovations in ways that are more likely to be positively received by consumers. More specifically, the research analyzes how hardware innovations are perceived by consumers in the context of digital products.  Q3. What motivated you to start this research?  A3. I believe that academic research should reflect changes in real life. I’ve always been curious about questions like, “Why are people surprised by new technologies?” and “What kind of expectations do Apple’s annual product launches create?” These interests led me to analyze product innovations and consumer responses across 62 smartphone models produced by 10 major global manufacturers. Based on this dataset, I explored how companies can introduce innovations in ways that better align with consumer perceptions and preferences.  Q4. What kind of impact do you think your research might have on society or industry?  A4. I believe this research offers practical strategic insights, particularly for the IT industry — notably smartphone and digital device manufacturers. When innovations are not well-received in the market, the consequences can be significant not only for individual firms but also for the broader industry. This study provides concrete guidance on when, how, and with what combinations of features and software innovations should be introduced in order to receive positive consumer evaluations, making it practically meaningful for business decision-makers.   Q5. Could you share your future research plans or any specific topics you're particularly interested in?  A5. Recently, I’ve become increasingly interested in how information technology affects local communities and digitally marginalized groups. For example, technologies such as virtual queuing systems are becoming more common in easing daily inconveniences. I hope to examine how such technologies can go beyond providing simple convenience to play a role in revitalizing local economies, bridging the digital divide, and enhancing accessibility for socially underrepresented groups. Ultimately, I aim to explore how technological advancement can be designed and implemented in ways that extend their benefits to society at large—not just to a privileged few.  Q6. Do you have any messages you’d like to share with students?  A6. The world we live in is changing rapidly, especially with the pace of advancement in artificial intelligence (AI), which is unlike anything we’ve seen in the past few decades. That’s why understanding AI — what I call AI literacy — is incredibly important. It’s not just about following the technology, but about understanding how it works, what benefits it can bring, and how it can be purposefully applied. I encourage students not to fear change but to stay curious and take initiative in learning.    Summary of Professor Gunwoong Lee’s Paper  "Consumer Evaluation of Digital Product Innovations: Disentangling Effects of Novelty, Familiarity, Complementarity"  This study analyzes how digital product manufacturers can strategically manage the balance between familiarity and novelty when introducing hardware innovations. Focusing on devices such as smartphones, the paper empirically examines the impact of hardware component innovations on consumer evaluation. In particular, it investigates how the timing of innovation and the presence of complementary software support.  Key findings suggest that hardware features familiar to consumers are more positively received when introduced early in the product lifecycle and accompanied by intuitive software interfaces. In contrast, introducing unfamiliar and novel features too early can be counterproductive; in such cases, the presence of supporting software may actually reinforce negative consumer perceptions. Based on these differences, firms need to carefully design the timing and software integration strategy for hardware innovations, taking into account consumer receptivity. 

Interview with Professor Kyuhan Lee – Recipient of the SK Paper Award      In 2025, Professor Kyuhan Lee of Korea University Business School co-authored a paper titled "Leveraging Large Language Models for Hate Speech Detection: Multi-Agent, Information-Theoretic Prompt Learning for Enhancing Contextual Understanding" (with Sudha Ram), which has been accepted for publication in the Journal of Management Information Systems (forthcoming). The paper was honored with the prestigious SK Paper Award. This study proposes a novel AI-based approach to hate speech detection by transforming multiple large language models as autonomous agents that generate various prompts and select the optimal one based on an entropy-based method. The paper has been highly recognized in the academic community for expanding the potential of leveraging technology to realize social value in the field of information systems.    Q1. First of all, congratulations on receiving the SK Award. Could you share your thoughts on receiving this honor?  A1. Thank you very much. Not many universities have systems that directly reward research achievements like this, so I truly appreciate Korea University’s strong support and encouragement for academic research. This award serves as a great motivation for me, and I take it as a meaningful reminder to continue working hard and striving to produce impactful research.  Q2. Could you briefly introduce the research for which you received the award?  A2. My research focuses on designing and developing technological systems within the broader field of business studies. While much of the research in business emphasizes the interaction between humans and technology, my approach centers on building the technology itself. This paper proposes an AI-based system to address the growing problem of hate speech on online platforms. Given the massive volume of content generated in real time on social media, it is practically impossible for human moderators to review everything manually. This makes automated content moderation system essential. In this study, we positioned large language models not just as classifiers but as “autonomous agents” capable of engaging in deliberation. By allowing multiple AIs to discuss and reach collective judgment, we explored a new approach that offers the potential to detect hate speech more accurately and precisely than traditional methods.  Q3. What inspired you to start this research?  A3. This research does not directly lead to commercial profit in the traditional sense. I have always considered the question, “What kind of positive impact can this research have on society?” to be a key guiding principle in my work. Hate speech is not just a matter of discomfort—it is also linked to the broader issue of social contagion. If technology can help prevent its spread, I believe that alone makes the research meaningful. That belief was the primary motivation behind initiating this study.  Q4. What do you think is the potential impact of this research on society or industry?  A4. From a business perspective, companies may hesitate to implement social features on their platforms if they risk becoming spaces filled with hate speech—something that advertisers tend to avoid. In this context, automated content moderation systems become critical for protecting brand image and sustaining advertising revenue. On a societal level, since hate speech tends to spread like a contagion, technologies capable of effectively detecting and blocking it can make a meaningful contribution to the health and integrity of online communities. I hope this research can support efforts to use technology to reduce social conflict and promote a healthier, more constructive communication culture.  Q5. What are your future research plans or areas of interest?  A5. Moving forward, I want to go beyond just building systems and start analyzing AI technologies themselves. For example, can AI truly be considered a “thinking” entity? Can the outputs generated by AI be called “creative”? I aim to explore such philosophical questions from a technical perspective. Although technology continues to advance rapidly, how we understand and internalize it remains an area that requires deeper reflection and discussion. By combining technical analysis with philosophical inquiry, I hope to contribute to more meaningful and thought-provoking discourse on the role of AI in society.  Q6. Finally, do you have any message for students?  A6. I believe that diverse experiences are essential for developing strong problem-solving skills. Of course, studying your major and engaging in research are important, but activities that may seem unrelated at first can often lead to unexpected insights. For example, if you’re preparing for law school, it’s not just about mastering legal knowledge — a broad understanding of society is equally important. Even if something doesn’t interest you right away, I encourage you to step out of your comfort zone and explore new areas. These experiences will ultimately serve as a valuable foundation for shaping your own perspective.  Summary of Professor Kyuhan Lee’s Paper  Leveraging Large Language Models for Hate Speech Detection: Multi-Agent, Information-Theoretic Prompt Learning for Enhancing Contextual Understanding  This study proposes a novel AI-based system for detecting hate speech by configuring large language models (LLMs) as autonomous agents that interact with one another to reach a decision. The researchers developed a method for automatically generating a variety of prompts and applied an information-theoretic, entropy-based criterion to select the optimal prompt, thereby enhancing contextual understanding and improving detection accuracy. This multi-agent approach addresses the limitations of traditional hate speech detection methods and demonstrates the potential for more sophisticated and efficient content moderation in online environments where vast volumes of content are generated in real time. Notably, the study presents a promising strategy for technologically controlling the social diffusion of hate speech and contributing to the development of healthier digital communities. As such, it has been recognized as a significant case of extending the potential for realizing social value through information systems.