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[Entrepreneurship Academy Lecture On-Demand] “Coding Now Done by ‘Vibe’”

“Coding Now Done by ‘Vibe’”... Special Lecture on AX-Based Startup Insights   On March 17, the Entrepreneurship Academy Lecture On-Demand was held, hosted by Korea University Startup Institute. The session featured Malacca, an AX strategist and AX builder, who delivered a hands-on lecture titled “Vibe Coding Practice: From Planning to MVP Deployment (Gemini & Firebase),” combining AI-based development methods with real-world startup experience.    The lecture drew strong interest from students and was held across two classrooms in the Hyundai Motor Hall. Approximately 170 participants attended, reaching maximum capacity. Although each classroom accommodates around 100 people, attendance exceeded seating capacity, with even stair areas being utilized. To accommodate all participants, a live Zoom broadcast was conducted simultaneously, allowing students to join from both classrooms.      Participants were highly engaged in the hands-on session, following along with coding exercises during the lecture. Students had the opportunity to build simple programs in real time, gaining practical experience with AI-based development processes.    During the lecture, AI-based processes were introduced, emphasizing that AI is not merely a tool but a key driver of AX (AI Transformation), transforming corporate workflows and organizational culture. While highlighting the high productivity of AI “vibe coding,” Malacca also noted the need for safeguards such as “context engineering” and “harness” to address the challenges of maintaining complex systems. He further emphasized that the essence of entrepreneurship lies not in technology-driven thinking, but in validating hypotheses through customer interviews. He advised that “starting quickly, failing, and learning fosters a virtuous cycle of growth driven by execution.”      During the session, Malacca utilized “Jjap Slack,” a tool he personally developed using vibe coding, to facilitate real-time interaction through live comments, enabling participants to ask questions and receive feedback instantly. The session was particularly meaningful in that it was conducted using the same harness template provided to students, allowing them to work with programs at a level applicable to real-world practice.    This “Entrepreneurship Academy Lecture On-Demand 1” highlighted both the evolving role of developers in the AX era and the practical capabilities required for entrepreneurship, offering students integrated insights that bridge technology and business perspectives. The Korea University Startup Institute plans to continue expanding hands-on, practice-oriented startup education programs. 

2026.04.14 Views 35

Professor Park Myung Sub and Professor Moon Hyoung Koo`s Retirement Ceremony Held

Professor Park Myung Sub and Professor Moon Hyoung Koo's Retirement Ceremony Held The retirement ceremony for professors who have worked at Korea University Business School for a long time was held at 6 p.m. on August 28 at Ahn Young-il Hall of LG-POSCO Building. The retirement ceremony was prepared by KUBS to celebrate the honorable retirement of Professor Park Myung Sub and Professor Moon Hyoung Koo, who has been with KUBS with their long-lasting love and passion. The event was attended by several fellow professors and staff, including Park Myung Sub and Moon Hyoung Koo, who are to retire from the school.   The first order was to introduce the two professors who are to retire. Professor Park Myung Sub's introduction was led by Professor Shin Ho-jeong of the LSOM sector, and Professor Moon Hyoung Koo's introduction was led by Professor Kim Young Kyu of Management sector. Professor Park Myung-sub majored in trade at Korea University, earned a Master's degree in Economics from Virginia State University in the U.S. and a doctorate in Business Administration from the University of Texas. Since then, Park first taught at Kansas State University in the U.S. in 1987, and has been a professor at KUBS since 1990. Professor Moon Hyoung Koo majored in English at Seoul National University, earned a Master's degree in Business Administration from Yonsei University and a doctorate in organizational behavior from Minnesota University in the U.S.. Moon has taught in KUBS since 1993.   "I had been taught by Professor Park Myung Sub in my undergraduate years, so I feel much more emotional," said Professor Shin. Professor Kim Young-gyu said, "Professor Moon Hyoung-koo is like a mother of our major," and added, "He has a warm and healthy smile, and he has always given love to not only us professor but also the students as well."   Then there was the order in which a thank-you prize was delivered. Kim Jae Wook, Dean of KUBS, delivered a plaque of appreciation to the two professors, which is by Korea University and the professors of KUBS. Kim Jae Wook expressed regret by letting the two professors leave. "As juniors of them, I am very grateful for them," said Kim Jae Wook during his retirement ceremony. He added, "Professor Park is the one who led the LSOM field at Korea University Business School, and Professor Moon Hyoung-koo has a deep affection for the school as he has so far led the cheering squad." Lastly he said, "I feel emotional being here; I hope the two professors don't forget about our school and continue to pay attention to our school."   The ensuing retirement speech showed the professors' love for and pride in school. After their retirement speech, a cake cutting ceremony and a toast ceremony followed. The professors and guests celebrated their retirement by sharing their memories with professors Park Myung Sub and Moon Hyoung Koo.  

2019.09.04 Views 3317

Interview with Finance MBA Program Director Na Hyun Seung

Interview with Finance MBA Program Director Na Hyun Seung     Q. Please briefly introduce yourself and the F-MBA course   Since January of this year, I have been the program director of F-MBA. I am a faculty member of the finance sector, and I teach and study topics of corporate finance and corporate governance. Although the F-MBA program has a history of 13 years, last year it has changed to a two-year part-time course from a one-year full time course, and the overall nature of the course, including its curriculum and membership, has changed dramatically since last year. In the process, former director Jung Ji Woong worked very hard, and I have taken over from this year to pursue both stability and change.   The purpose of F-MBA is to foster financial experts who lead change in the financial industry through an independent Part-Time MBA program specialized in the financial sector. In line with the rapidly changing financial market and the trend of the times, we aim to help students acquire not only traditional financial theories but also new and practical financial knowledge and thinking abilities, and to have the ability to apply it in practice and lead changes in the financial industry.   Q. What do you think of any future changes in the direction of the program's?   The first generation of alumni will be released at the end of this semester after the part-time course transition. Based on my experience during the first two years, I think my current challenge is to maintain the overall direction of the program while increasing the level of detail. Based on trials and errors that were inevitable in the initial trial and error process, we are reorganizing the curriculum in part, and we are also planning to set up a field trip to see foreign financial markets based on the opinions of our students. Also, a cross-registration system is on the process of settling down so that students may take general business administration courses of the Korea MBA within certain limits. We intend to continue to develop new subjects that reflect future trends in financial markets and are more subdivided into various sectors of the financial sector so as to achieve quantitative and qualitative growth through specialized courses in the financial sector.   Q. What are the advantages of Korea University's F-MBA which is different from other schools and courses? First of all, it's an independent process specialized in finance. Instead of having some additional finance-related subjects added to the general MBA course, the entire two-year process focuses on the knowledge acquisition required by the financial industry. Therefore, they are more specialized for students who are engaged in the financial sector or want to enter the financial sector compared to other courses.   Second, it is a process that reflects not only traditional themes and knowledge, but also recent changes in the financial industry and practical aspects. For example, we train computer programming, big data and machine learning, including R and Python, to reflect the recent trend in the financial industry that has been associated with rapidly evolving IT. In addition, we invite working-level experts, who are mainly active in the financial industry, to share living knowledge of the site. Last summer, we invited experts in private equity, venture capital, investment banking, asset management, etc. to give special lectures. In general, we also have working-level experts participating to deliver knowledge that is helpful to our business.   Q. Please say something to those who dream of becoming a prospective MBA. The financial market is changing rapidly. In particular, technological developments such as fintech, big data, artificial intelligence, and blockchain are converging with the financial industry, creating a completely new market environment, and various regulatory changes to accommodate them are also being discussed. Even today's financial workers may feel insecure about the changes and are also feeling the need for education on new trends. The F-MBA is open to those who want to actively embrace these changes, respond and lead. I want you to share your experience and passion with the F-MBA and prepare for a new future.  

2019.09.04 Views 3962

Inbound and Outbound Orientation for Exchange Students in Fall, 2019

Inbound and Outbound Orientation for Exchange Students in Fall, 2019     Inbound and outbound exchange student orientation for the fall semester of 2019 was held at Ahn Young Il Hall and Cuckoo Hall of LG-POSCO Building on August 29(Thu). The event was attended by 115 exchange students from 56 schools in 20 countries, including China, Australia, the U.S. and Spain, 50 preliminary applicants for the KUBS SEP exchange program to be  dispatched in the spring semester of 2020, and KUBS Buddy. The orientation began with students at KUBS having time to interact with students from the exchange schools to be dispatched in the spring semester of next year. While KUBS students received practical information about the dispatched schools, foreign inbound exchange students received practical information about Korea University, followed by pleasant and informative conversations.   As for the outbound orientation, information session was held regarding the preparation procedure before dispatch, such as submission of additional documents, application for classes, visa issuance, and the grading of exchange students. "We welcome you to Korea's top business school, Korea University Business School," Professor Martin Hemmert said in a welcoming speech at the inbound orientation. He went on saying, "You will experience practical lectures here with a high level of students in an optimal environment, not a traditional and boring class." After the welcoming speech, foreign exchange students had time to promote friendship with the help from KUBS Buddy. KUBS Buddy is an organization under the KUBS International Office, and is conducting promotional activities to inform foreigners of Korea University Business School.  

2019.08.30 Views 3814

Global MBA & Global MIM, Welcome to KUBS!

Global MBA & Global MIM, Welcome to KUBS!   The 2019 Global MBA, Global MIM (G-MBA, G-MIM hereafter) Welcome Ceremony and Orientation were held at SUPEX HALL, LG-POSCO Building on August 23. About 60 freshmen and faculty members including Dean Kim Jae Wook, Professor Shin Hojung and Professor Kim Kwanghyun attended the event. The orientation was held for two days and one night, including both the On-campus Orientation and the Off-campus Orientation held at COEX Intercontinental Hotel in Seoul.   First, the event began with Dean Kim's welcoming speech for freshmen. "KUBS has a very deep history of establishing an MBA program for the first time in Korea," said Dean Kim. "I hope your experiences are not limited to those within school." He also welcomed the freshmen, saying, "I wish you all a good luck because you will be able to become global leaders." The subsequent On-campus orientation sessions for G-MBA and G-MIM were held at Hyundai Motor Hall, Room 403 and 412 respectively. The G-MBA orientation was conducted by Professor Shin hojung, while G-MIM orientation was conducted by Professor Kim Kwanghyun. Each orientation was conducted by its principal professor, who guided the introduction of courses, schedule of academic affairs, gradings and graduation requirements.     Students later headed to the COEX Intercontinental Hotel in Seoul for a two-day off-Campus orientation. While on the move, freshmen experienced Korean culture by conducting group missions such as visiting representative locations in Seoul and purchasing souvenirs. After dinner together, students held a makgeolli drinking ceremony (sabalsik), a culture of Korea University, to build friendship and strengthen their sense of belonging. Then on 24th, a small souvenir was given to a group that presented the previous day's group mission. Wrapping up the two-day orientation, G-MIM Professor Kim Kwanghyun said, "It was spectacular to see you with different cultures and languages cheering together under the name of Korea University. I hope you all rely on each other and do your best to complete the course successfully." For more information on G-MBA and G-MIM courses, visit the Korea University Business School website at https://biz.korea.ac.kr, or contact us at 02-3290-5365.  

2019.08.27 Views 4557

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