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Turning Financial Data into Research - Special Lecture on Exploring Bloomberg Data for Academic Rese

"Turning Financial Data into Research" Special Lecture on Exploring Bloomberg Data for Academic Research     The Bloomberg Terminal contains one of the world's most comprehensive collections of financial market data. However, transforming that information into meaningful research variables requires multiple steps, from exploring available data and verifying variable definitions to extracting data and constructing research datasets. To help students navigate this process, Korea University Business School (KUBS) held a special lecture titled "Financial Data Exploration and Research Applications Using Bloomberg" on Friday, May 15, at the LG-POSCO Building. The session was led by Dr. Ha-yeon Park of the Korea University Business Administration Education and Research Group for BK21 FOUR and was attended by KUBS graduate students. The Bloomberg Terminal is a widely used financial data platform that provides access to real-time market information, company data, and financial analytics. During the lecture, students learned how to search for and extract financial data using both the Bloomberg Terminal and its Excel Add-in, while also exploring how Bloomberg data can be effectively applied to academic research. Dr. Park introduced the basic structure of the Bloomberg Terminal and demonstrated practical methods for exploring financial data. She guided students through the process of identifying research variables and verifying their definitions, emphasizing that carefully confirming variable names, definitions, and available options before downloading data is essential for ensuring research accuracy. She then explained how to extract data using the Excel Add-in and organize Bloomberg data into structured datasets suitable for empirical research. In the latter part of the lecture, Dr. Park demonstrated how Bloomberg data can support academic research by drawing on several case studies, including examples from her own work. She explained how ETF-related data can be identified, extracted, and organized according to different research objectives. She also advised students not to rely exclusively on Bloomberg, noting, "Rather than using Bloomberg as a single data source, I recommend using it for the types of data in which it has particular strengths." She emphasized the importance of cross-checking Bloomberg data with other databases whenever appropriate. The lecture provided students with a practical overview of how financial data can be translated into research—from developing research questions and selecting appropriate variables to constructing reliable datasets. By following the entire workflow, participants gained a clearer understanding of how Bloomberg data can be explored, evaluated, and incorporated into academic research. The lecture also reflects Korea University Business School's recent expansion of its Bloomberg Terminal infrastructure. As part of a financial data hub established through a KRW 1 billion donation from Eugene Investment & Securities, KUBS increased the number of Bloomberg Terminals from one to twelve—the largest Bloomberg Terminal installation among universities in Korea. Nine terminals have been installed in the Sudang CLC Lounge, while the remaining three are available through remote-access accounts.     The Bloomberg Terminal is one of the most widely used financial data platforms in investment banking, asset management, equity research, and other finance-related fields. Hands-on experience with the platform provides students with valuable practical skills that can help them transition into careers in the financial industry. Students who complete the Bloomberg Market Concepts (BMC) certification may also find it beneficial when preparing for the CFA examination or applying for internships in finance. With the expanded infrastructure significantly improving access throughout the semester, more students now have the opportunity to work directly with real-time market data in their coursework, research projects, and academic studies. KUBS Student Press Reporting by Chaewoo Lee Photography by Jinyoung Park

2026.07.22 Views 290

Lecture by Hyundai Motor`s Executive, 2040 Revolution of Transportation that Will Change Human Life

A special lecture by Hyundai Motor executives hosted by Korea University Business School (Dean=Kim Jaewook) was held in October 31st (Thu) at Room 303 of Hyundai Motor Hall. Under the theme of 'Revolution of Transportation that will change the lives of the human race,' Choi Seo-ho, Executive Director of Hyundai-Kia Motors' strategic technology division, spoke up as a speaker. Executive Director Choi Seo-ho first introduced what the future means of transportation looked like in the past. "From a very long time ago, humans have been moving on their own, and we've been talking about flying mobility. Even in the 1950s, when computers were not yet commercialized, there was desire for self-driving technology.” “We are capable of imagining the future of the highway; due to Airplane eVTOL we will not need a runway to float vertically, a Robo-Taxi will be able to self-drive, Lastmile individual mobility devices will be self-paced.” "I'm imagining a future where mobile devices, hydrogen networks are possible, and so on," he said. Choi added, "Mobility technology will lead the future. He explained that he calls the future mobility technology sector 'MECA,’ which stands for Mobility service Electrification, Connectivity, Autonomy.” The most important thing in technology will be artificial intelligence and software technology," he stressed.   Choi also added that "Hyundai Motor Co. is trying to make this mobile revolution a reality.” He explained about the direction of the new business of strategic technology headquarters. "To make smart mobility possible, the same success equation that we had on a traditional manufacturing base must not be used. I think what we need to do is open innovation; Mobility is the reason why ICT technology companies such as Uber, Tesla, Amazon and Google," Choi said. "It's an era where we're in business and we have to compete with them," he said. "Through open innovation, businesses leverage a variety of ideas, skills, and talent from outside to accelerate internal innovation. We should take a management strategy to overcome the NIH syndrome," he stressed.   After the lecture, a heated question-and-answer session ensued. One student commented that 'the strength of smart mobility should be derived from ‘smart’ than ‘mobility’ Choi agreed and added that “we've created an AI-related interior because we need the ability to support it and that Hyundai is securing software technology, and we are working on Industry-academic cooperation with MIT, KAIST, the University of Technion (Israel) as well as a variety of related projects. I think it's a step that we're slowly preparing through investment.”   Choi Seo-ho, executive vice president of Hyundai, said, "When I heard a lecture by Hyundai during my undergraduate years, I never imagined that I would join Hyundai. I've been working at Hyundai for 20 years and I'm here today as a speaker, I hope there will be someone that I will be standing here in 20 years, like me," he said After the lecture and question-and-answer session, the event was completed with a group photo taken.

2019.11.21 Views 3067

2019 Social Value Forum Held

2019 Social Value Forum, hosted by KUBS and IBRE and sponsored by SK SUPEX SV committee, was held on Oct. 24 at Hyundai-Motor Hall. This time, the forum was held under the theme of "Social Values and Sustainable Management." Attending the forum were Dean Kim Jae Wook, Professor Bae Johngseok, Associate Dean Chris Changwha Chung, Keynote Speaker Professor Pratima Bansal (University of Western Ontario), Professor Kang Hyung-koo (Hanyang University), Kim Jae-hyun (Crevisse Partners CEO) and Dr. Song Hee-chan (Chulalongkorn University). "Today's forum is the beginning of the 'Social Value and Sustainable Management' project of KUBS," Professor Bae said in his opening speech. "It is an honor to have Professor Pratima Bansal, an authority in the field, and I hope it will be a meaningful time for everyone." Dean Kim then began his congratulatory speech, saying, "I thank the Professor Bae and Professor Moon for preparing for the event." "In the past, business was more about making profit, but now we should focus more on how to make profit in moral ways, and how to use it wisely.” He said that the goal of KUBS is to apply those concepts in the curriculum to foster the future leaders interested in the area. Professor Pratima Bansal, who was in charge of the presentation under the theme "Sustainable Development in an Age of Disruption," first explained the definition of sustainable development. "Sustainable development is about people," she said. "It's not about the environment, as portrayed in the conventional concept.” She also stressed that sustainable development is to make sure that the next generation is better off as we are now, or simply put, to keep the "intergenerational equity." Professor Bansal also said, "Until now, business schools have been busy teaching students how to achieve growth and make money. We should avoid from this principle and find out a new way of teaching.” Professor Kang then took charge of a short presentation on "Insurance Mechanism of Corporate Social Responsibility: A Deeper Look." Professor Kang explained the concept of "Corporate Social Responsibility," or CSR, as an insurance concept. “Insurance is a put option,” he said, adding that a company's put option reveals whether the company's CSR activities are worth of an insurance. Next presenter, Kim Jae-hyun, Crevisse Partners CEO, gave a presentation under the theme of "Impact Investing." He said, "Impact Investing is where the social values and financial values intertwine.” “Before, the market was driven by invisible hands, but now it moves by invisible ‘heart,’ so to say. It's an investment technique that allows capitalism to become more democratic,” he added. During the panel discussion, the audience and presenters continued to engage in heated discussions. Dr. Song explained sustainable development from a Buddhist perspective and asked a question about what could make sustainable development. "It's important to keep the pace of the biological world and the technological," Professor Bansal said. "For this, the transition to a new mindset is essential," Another discussion was about the role of a business school. Professor Kang said, "Some people call it the crisis of a business school, but i think it’s because we failed to jump on the huge trend of sustainable development." “Students are also consumers,” he addressed, adding that it would be necessary to provide useful contents about social issues to business school students. Toward the end of the panel discussion, Professor Bansal said, "You are the generation that will make a difference from the stauts quo," which touched the heart of the audience.    

2019.11.12 Views 3365

Korea University, the winner of The 54th KICPA exam… `정진초(KUBS’ class for KICPA study)’ took a leads

Without exception, Korea University has taken the first rank in the 54th KICPA exam, resulting the largest number of final certificants among the universities in Korea. Following the winning news of putting 205 candidates on the record of level1 exam this year, 109 students in total has made it at the end. Indeed, Korea University is now a winner in 8 consecutive years (from 2012 to 2019), issuing 854 accountants in total. No one can make a doubt on the KU’s honorable dignity: the best CPA education institute in Korea.   Korea University is the only college that has resulted more than 200 candidates in KICPA level1, and more than 100 certificants in level2 exam. Furthermore, we are greatly honored to have the youngest accountant this year, Jungyeon Yoo, who is in penultimate year at KUBS.   According to the data release from University news of Korea, Korea University made the top as a first rank (109 certificants), followed by Yonsei University (88 certificants). The third honor went to Sungkyunkwan University (84), and Sogang (74) and Joongang University (73) took the fourth and fifth, respectively.    In fact, we are proud to reckon that “정진초(精進礎)”, the specialized class for KICPA study, must have played a significant role in this year as usual. 정진초 is placed at third floor of KUBS main building, on the purpose of supporting KICPA candidates to focus in all the way of studying for exam. For the students who entered 정진초 by passing hard competition with huge number of applicants, a bunch of beneficiary support are provided with the individual reading desk, financial aid on taking online courses and scholarship opportunity. Still, the applicants who failed to enter 정진초 are able to reach its online community and get pieces of important information regarding to the CPA exam, sessions or recruiting events from accounting firm, and interview schedules. Also, do not miss out the group buying opportunities in purchasing mock exam papers, through online communication with 정진초’s Kakao plus friend account.  

2019.11.12 Views 3564

Center for Digital Transformation & Business Colloquium

On October 28th (Mon), the “Center for Digital Transformation & Business (CDTB)” colloquium was held at LG-POSCO Supex Hall. As to fixate its position as a leading education institute in the period of 4th industrial revolution shift, KUBS has been pursuing CDTB establishment, an industry-university collaboration platform which would make a strategic differentiation in research leadership. As a first step to achieve its goals, KUBS invited professor Seung-il Shin (Department of Statistics) and coordinated the first colloquium event, presenting the key topic of big data analysis regarding to the digital transformation issue “Bigdata: A Blessing or A curse for Statistics?”.   At the colloquium event, more than 50 attendees including Dean Jaewook Kim, Associate Dean Joonghyuk Kim and Baeho Kim participated to celebrate its opening. Dean Jaewook Kim made a commencement speech, saying: “Business environment is now changing so quickly as the phase of 4th industrial revolution has come. Transformation in business operation is importantly required; KUBS would like to discover the reformative ideas in future business. It is my great wish that this CDTB colloquium may help us to understand exactly where we are and what situations we face today”.   Professor Shin, the presenter, attracted the audiences’ interest by introducing the basic concepts in “What is statistics?” at the beginning. And then he emphasized the value of reasonable statistical prediction based on the given data. According to his lecture, big data is a consolidated form of “Volume, Variety and Velocity” which enable us to freely handle the data and to frame a scientific decision process. Also, he stressed that the additional function “Veracity” would be the important research point to focus on in order to find out the fittest process to understand big data.   On the other hand, KUBS’ next plan is to draw the public attention to CDTB program by producing monthly invitation lectures and colloquium events of various academic researchers and industrial specialists. CDTB colloquium will be opened to everyone who has an interest in the lecture topics related to digital transformation technologies, regardless to their expert knowledge or background.  

2019.11.12 Views 3335

2019 KUBS Challenge Case Competition Held

‘2019 KUBS Challenge Case Competition (hereinbelow KUBS Challenge)’ hosted by Korea University Business School was held at Hyundai Motor Hall on November 2, 2019. KUBS Challenge is a case competition where each team of four KUBS students presents business case studies within a given time. 56 students from 14 teams in total participated, showing off their outstanding case analyzing capabilities.   In this year’s KUBS Challenge, a total of 14 teams including △Americano, △Bohee & Company, △District 1 and △Excelsior Consulting participated. Each team was assigned the task of analyzing the business case of Boxed.com to find the success factors of the company and deduce possible strategic recommendations based on challenges and opportunity factors. The competition was organized in the form of a Q&A for seven minutes after each team presented a prepared case solution for 13 minutes.   The judges not only consisted of professors in Korea University, △Professor Tony Garrett △Professor Kim Young-kyu, △Professor Son Bum-jin, △Professor Lee Jong-ho, but also business executives, including and Han Seung-soo, Executive Director of N.Thing and Julian McKenzie, Vice President of Kyobo AXA Investment Managers. Four teams who performed well in the preliminaries, including △Young Professional Tigers (YPT), △TIGER CUBS CONSULTING CLUB (TCC), △Americano, and △Kuveners, went to the finals and answered in-depth questions from the judges.   "We were all worried because this was our first experience and the preparation process wasn't easy, but we think efficient division of roles based on each other's strengths led us to a good result," said team ‘Americano’. They continued, "We are honored to be qualified for the case competition that I've always been interested in and I'll try to achieve good results in the upcoming competition, too." "It was not easy to make results in a short period of time, but it was rewarding to get good results," team ‘Kuvengers’ who won the silver medal said. "I'm looking forward to learning a lot from the upcoming competition."    This year’s winner, team ‘Americano’ got an invitation to participate in “Marshall International Case Competition” hosted by USC in 2020, and the silver medal winner team ‘Kuvengers will participate in ‘Sauder Summit Global Case Competition 2020’. Their airfares, accommodations will be provided, as well as the business case training sessions.    

2019.11.12 Views 4770

Alumni Mentoring Seminar Held for Students Interested in Management Consulting

Alumni mentoring seminar for students interested in management consulting, organized by KUBS Career Hub (Dean = Jae Wook Kim), was held on October 31 at Room 208, LG-POSCO Building. Lee Ki-chang(Business’84), CEO of Nemo Partners China, and Choi Chan-young(Business’06) of financial consulting firm Oliver Wyman attended the seminar and gave valuable advice the audience.   "I think it is not very difficult to acquire the necessary ‘skillsets’ for management consulting," said Lee. "In turn, business school undergraduates lack humanities skills compared to their knowledge in business." "In that regard, I would like to recommend reading a lot of books in various fields and become knowledgeable," Lee said. "Providing customers with ‘insight’ gained from such knowledge is more essential in management consulting, rather than just knowing the terminology." In response, Choi said, "As a management consultant, the skills required in the first and second years may change. Thus, it is important to gain insight into reading the big trends of social change," and added, "I personally recommend learning foreign language, and I also recommend learning coding, language of computers The two alumni then gave advice in choosing one’s career. "I moved to consulting because I wanted to do something more influential while working in finance," said Choi. "I liked learning something fun and new rather than earning more money." "I think the most important question is why you want to do this," said Lee. "It's a question that you should consider seriously when choosing your career path.   Choi then talked about the pros and cons of consulting. He said, “In fact, the so-called "WoeLaBell (Work-Life Balance)" is not an easy goal to achieve in the consulting industry,” and added, “the working environment will vary from company to company, but it is still very tough compared to other jobs. "I really hope that people who are willing to work hard will get interested in the consulting industry," said Lee. "You should not choose a life as a consultant just because consultants make a lot of money."   When asked about the prospects of the consulting industry, Choi said, "Management Consultant carries out new projects in various industries every time. Therefore, we are a generalist rather than a specialist in a particular field." “As a generalist, management consulting is in high demand in various industrial sectors”, he added. "I think it is one of the few jobs that can help one grow up in a short period of time," said Lee. "I hope you won’t be afraid to take the challenge.”  

2019.11.12 Views 3404

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