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[Entrepreneurship Academy Lecture On-Demand] “Coding Now Done by ‘Vibe’”

“Coding Now Done by ‘Vibe’”... Special Lecture on AX-Based Startup Insights   On March 17, the Entrepreneurship Academy Lecture On-Demand was held, hosted by Korea University Startup Institute. The session featured Malacca, an AX strategist and AX builder, who delivered a hands-on lecture titled “Vibe Coding Practice: From Planning to MVP Deployment (Gemini & Firebase),” combining AI-based development methods with real-world startup experience.    The lecture drew strong interest from students and was held across two classrooms in the Hyundai Motor Hall. Approximately 170 participants attended, reaching maximum capacity. Although each classroom accommodates around 100 people, attendance exceeded seating capacity, with even stair areas being utilized. To accommodate all participants, a live Zoom broadcast was conducted simultaneously, allowing students to join from both classrooms.      Participants were highly engaged in the hands-on session, following along with coding exercises during the lecture. Students had the opportunity to build simple programs in real time, gaining practical experience with AI-based development processes.    During the lecture, AI-based processes were introduced, emphasizing that AI is not merely a tool but a key driver of AX (AI Transformation), transforming corporate workflows and organizational culture. While highlighting the high productivity of AI “vibe coding,” Malacca also noted the need for safeguards such as “context engineering” and “harness” to address the challenges of maintaining complex systems. He further emphasized that the essence of entrepreneurship lies not in technology-driven thinking, but in validating hypotheses through customer interviews. He advised that “starting quickly, failing, and learning fosters a virtuous cycle of growth driven by execution.”      During the session, Malacca utilized “Jjap Slack,” a tool he personally developed using vibe coding, to facilitate real-time interaction through live comments, enabling participants to ask questions and receive feedback instantly. The session was particularly meaningful in that it was conducted using the same harness template provided to students, allowing them to work with programs at a level applicable to real-world practice.    This “Entrepreneurship Academy Lecture On-Demand 1” highlighted both the evolving role of developers in the AX era and the practical capabilities required for entrepreneurship, offering students integrated insights that bridge technology and business perspectives. The Korea University Startup Institute plans to continue expanding hands-on, practice-oriented startup education programs. 

2026.04.14 Views 44

Information Session for MS/PhD and Business Analytics (MS) Held

Information Session for MS/PhD and Business Analytics (MS) Held   On September 26-27, there was an information session for the Business Administration Department of Korea University Graduate School and the new Business Analytics program.   First, on September 26, there was an information session for the Master's and Doctor's program at Korea University Graduate School; information on the curriculum, research support and scholarship that will change from the 2020 academic year was provided.   Professor Baeho Kim delivered a detailed explanation of the department and its major programs, which will change from the 2020 academic year. "The Graduate School system, which was earlier separated into Business Administration and International Business, will be integrated into Business Administration. International Business program will be established within the Business Administration department," Kim said. He then provided explanations for various programs, including the BK21 Plus program, research support and scholarship system, the method of selecting your professor and exchange student program. Finally, Professor Kim said, "I hope that through the MS and PhD program offered at KUBS, you could become a business scholar required by the society."   On September 27, an information session on Business Analytics (BA) program was held at LG-POSCO Building, Room 433.   First, Professor Kim explained the paradigm of new education for business administration as the purpose of creating the BA program. "With the era of Big Data, we came to realize that it is nearly impossible to handle the data efficiently with the existing method," said Kim. "The BA program is the result of our consideration over how graduate-level education should change in an era where communication channels are diversified. Moreover, as the nation's top research-oriented university, KUBS established BA program with some sense of social responsibility,” he added.   Professor Kim then explained the features and visions of BA program. “BA is an analytical framework to solve strategic, tactical, and operational problems in the era of the Fourth Industrial Revolution through capabilities in data analysis such as statistics, mathematics, data programming, and other related professional knowledge," he said. "This program aims to nurture interdisciplinary talent with skills in various areas including statistics, computers, mathematics and economics, based on business mindset."   In particular, the BA program is the first full-time, one-year course for a master's degree at a Korean university; it also removed the written thesis from the graduation requirement. Behind this decision was the need for higher education that aims for industrial-academic cooperation, which seeks to help students enter the field immediately after a year of intensive learning. “Our program is based on academic aspects, but it is a professional MS program consisting of project-oriented subjects that can be used directly in the field," said Kim. "Capstone project from a practical perspective will replace the thesis." Capstone Project will receive data that are actually used in the field and combine the information learned in the course to generate meaningful result.   The BA program requires 32 credits, and is operated under the 'six-module system'. The spring semester will be separated into Module 1 and 2, the summer into Module 3, the fall semester into Module 4 and 5, and the winter to Module 6; each module will last for two-months. 12 credits of required courses must be completed in Module 1 and 2, and 12 credits of selected courses can be completed in Module 4 and 5. The remaining 8 credits are for the capstone project.   Anyone who has a bachelor’s degree can apply to BA program, and there are no restrictions on majors. Only about 30 Korean nationals will be selected this year. Submission of English test scores is mandatory, but there is no cutline for scores. Those with bachelor's degrees from foreign universities do not have to submit their English test scores. "We want people from various backgrounds to come together to develop analytic ability along with business mindset," said Professor Kim.        Applications for master's and doctor’s program at the Graduate School for the 2020 academic year will run from 10 a.m. to 5 p.m. on Oct 1-7. The deadline for document submission is 10 a.m. to 5 p.m. on Oct. 1-10. For detailed information, students can visit the Graduate School website (http://graduate.korea.ac.kr).

2019.09.30 Views 3385

Interview with Korea MBA Student Kim Min-seok

Interview with Korea MBA Student Kim Min-seok   Q. Please introduce yourself. Hello, I'm Kim Minseok, a student of Korea MBA. (Admitted in '18) I am currently in charge of HR strategy establishment and overseas subsidiaries, branch offices and Joint Venture management at SK Innovation's HR Strategy Office. After majoring in German language and business administration at Hankuk Universify of Foreign Studies and the University of Delaware in 2010, I worked in personnel and strategy planning at the U.S. Senate, Aon Hewitt, Samsung Life Public Welfare Foundation, and Samsung C&T.   Q. What made you decide to pursue an MBA degree? As I have a career focused on large corporations, I have seen myself pursuing stability rather than growth in career development. I decided that change, growth, and innovation were necessary in my life, and I started thinking seriously about MBA. As a member of a company, I would ask myself what would happen if my company became difficult. If I'm not competitive enough, there won't be room for me at the company, whether it's Samsung or SK. On the other hand, I thought that if I had my own differentiated competitive edge, I could always paint the life I wanted. I thought deeply about how I could gain additional competitiveness in a short period of time, and concluded that getting an MBA degree could be the answer.   Q. Why did you choose Korea MBA from Korea University among various MBA programs at home and abroad? I did not consider programs other than Korea MBA among domestic MBA programs. I thought that the Korea MBA's excellent curriculum, various job-specific meetings such as HR, marketing, start-up, planning, and IT, and the bond between students was a clear differentiator.   Also, I think the support and understanding of family members is an important part of continuing to study. My wife and father-in-law, who graduated from Korea University, are the most active supporters and supporters of my graduate school life. In the course of both work and study, there are situations in which my two children and my wife are inevitably asked for understanding and consideration. I still have an active graduate school life with the help of my wife, who is a strong supporter of me. I don't think I can write this now without my wife who supported my choice and decision even before I entered school. I'd like to take this opportunity to express my gratitude.   Q. What was the most helpful thing about attending the Korea MBA? It is the strongest network of Korea MBA. I have always been thirsty about forming a domestic network because I spent my elementary school days in Germany and graduated from college in the U.S. Then in March 2018, 200 graduate school students and 200 seniors became part of my life. Of all the changes that have been made in my life, I dare say that this is in the top five that has changed my life differently and positively. I formed relationships between my fellow students who work in companies representing Korea and in various foreign companies, and benchmarking through high-level networks provided by them improved my work productivity.   With the help of the Korea MBA's human network, I have recently joined the preparation and planning of my father's painting exhibition. I am also conducting projects in the form of MBA-Real Case to plan new exhibitions together with the advice and assistance of leading marketing, public relations and planning experts within the Korea MBA. In addition, I am expanding my expertise in many ways by applying the marketing and promotional knowledge that I learned through the class to our case.   Q. Please advise those who are considering entering Korea MBA. There are many people who think that it is difficult to make a true human relationship in graduate school. But I had the chance to meet a friend who understands me best in Korea MBA, another friend who gives me sincere advice when I'm worried about the future, and a friend who really cares and cares for me.   When I have a problem while working on HR or planning, I discuss it with my colleagues in various work areas in Korea MBA to find a suitable solution. If you actively engage in presentation and discussion-oriented classes, you gain confidence in your company's work as well. In addition to work and academic aspects, the Korea MBA has made my life more prosperous. If you want to drink wine, you can drink wine with the school wine club after class, and if you want to play golf, you can go rounding with your school golf club.   As such, the Korea MBA has energized various aspects of my life, and is now my precious life-partner. I also went to Korea MBA with a lot of thought, but I have never regretted it. I strongly recommend that you increase your value and create relationships with your invaluable peers and seniors who will remain forever through the Korea MBA.  

2019.09.30 Views 3306

KUBS Introduces New Master`s Program: Business Analytics (BA)

KUBS Introduces New Master's Program: Business Analytics (BA)   KUBS Introduces New Master's Program: Business Analytics (BA) – a year-long higher education program tailed to society KUBS (Dean=Jae Wook Kim) plans to establish a Business Analytics major in the first semester of the 2020 academic year in order to meet the demands of the society. Through the one-year BA master's program, KUBS aims to lead the new paradigm of business administration education that combines high-tech information technology. Entering the era of the fourth industrial revolution caused by rapid digitalization throughout the industry, the need for digital transformation is emerging, encompassing a completely different way of strategic management, BM, partnership, value chain and decision structure. Required capabilities include high-tech IT such as the Internet of Things, Artificial Intelligence, Blockchain and Big Data, and the establishment of a new platform that can foster comprehensive problem-solving skills based on convergence is imperative for future managers. BA, a master's program at KUBS, will be established by recruiting new students once a year starting from the 2020 school year. Based on information ethics to support new types of decision making, a tailored system on the collection, access, integration, analysis, prediction and inference of large-scale data will be established. Unlike the existing master's and doctor's program at KUBS, the BA master's program is operated on a two-month module system; after completing a one-year program of a total of six modules, students can obtain a master's degree and quickly go into the field. In addition, instead of writing a dissertation, the capston project will be carried out to give students opportunities for on-site close training. Through the BA master's program with a total of 32 credits, students will be able to expand their understanding of management based on knowledge in mathematical statistics and become data professionals with designing techniques, utilizing capabilities and information ethics for data analysis. Students will be engaged in a comprehensive area that requires cutting-edge technologies in digital and mobile sectors. Applications for the 2020 academic year will run from Oct. 1 to Oct. 7. More information can be found on graduate.korea.ac.kr (Information about BA program, please contact: 02-3290-1363).

2019.09.23 Views 4043

[Lecture Series #5] Root Impact`s Jung Kyung-Sun:

[Lecture Series #5] Root Impact's Jung Kyung-Sun: "Building an Impact Business Ecosystem"     The fifth lecture on the "Lecture Series" in 2019 hosted by Korea University Business School (Dean= Kim Jae Wook) and the KUBS Startup Station (Director= Kim Hicheon) was held at B205 of Hyundai Motor Company Hall on September 17th. Chung Kyung-Sun, who is the head of HGI, an impact investment firm, and the CIO (Chief Imaging Officer) of Root Impact, an organization that encourages the creation of a social corporate ecosystem, appeared as the speaker. Jung gave a lecture on the topic of "Global Trends in Impact Business and Introducing Social Venture Valley of Seongsudong"   Jung first explained the global trend of impact business. "Most of the companies are moving away from the traditional discourse of maximizing the interests of their shareholders," he said. "We share the view that the purpose of capital is to provide a free and fair life experience for everyone." "As a result of the destructive work that mankind has done in the past, we are spending a lot of money on the government level, and we have to spend it," he said. "So the scale of the impact business will only grow." Jung stressed that the impact business ecosystem should be created in this regard.   Jung Kyung Sun then introduced Root Impact in which he is serving as a CIO. "The impact business ecosystem is not established simply with a single businessman and a single social enterprise," Jung said. "Root Impact was established in 2012 with a vision of balanced growth and becoming the root of various stakeholders." "I want to help people who strive for social problems in the big framework of social enterprises," he said. "We're currently creating a co-working space, a "heyground," providing space for entrepreneurs, and we're working on a lot of projects, including the co-living house, the "Dwell house" and the co-learning community program."   Jung also explained about the Social Venture Valley located in Seongsudong. "It is the Seongsudong Social Venture Valley that has physically implemented the aforementioned concept of ecosystem," he said. "We are working together with the idea that companies that have entered the market may be considered competitors, but eventually companies are working toward universal good." On the social venture valley in Seongsudong, he added, "This is a significant expansion of the impact ecosystem."   Many students asked questions in the question-and-answer session that followed after the lecture. One Business student asked what the contingency plan would be when many impact business startups are often relying on support from the government or large companies. "In principle, it is right to create a program that does not incur losses without support," Jung said. "We need to focus on the essence of a start-up and lay the foundation for explosive growth when we receive investment."   The KUBS Startup Station is providing start-up education every semester through the "Lecture on demand" series, which is a working-level special lecture series, and the "Lecture series," which is a special lecture series on startups and ventures. The special lectures are open courses, and any student interested in starting a business as well as stakeholders of the tenant companies can participate. For related inquiries, call the startup station (02-3290-1699).  

2019.09.21 Views 3811

[Lecture on Demand #3]

[Lecture on Demand #3] "Finding the Touchpoints of Early Businesses and Investors" – Professor Jaiho Chung, Startup Institute     The third lecture of "Lecture on Demand" in 2019 hosted by Korea University Business School Startup Institute was held at The Stage on the second floor of the KUBS Main Building at 4 p.m., September 10th. Professor Jaiho Chung gave a lecture on "Finding the Touchpoints of Early Businesses and Investors." Chung delivered practical advice on how to lead a natural conversation to receive initial investment for startup teams, who are not used to receiving initial investment.   Chung explained the common mistakes startups make when talking to investors. “It is very difficult to induce investors to be confident in their decisions," he said, stressing the importance of thinking from the investor's perspective. “First of all, you need to be able to judge for yourselves why you should receive investment and whether it is the right time to receive it," he said, adding, "You need to attract investment at a time when you are so confident that you should shorten the period of growth, after your dreams, visions and growth strategies are clearly laid out."   He also elaborated on what should be considered in attracting investment by dividing into the cases of angel, accelerator and crowdfunding. For example, in the event of a securitized crowdfunding, the IR strategy direction should be clarified first, since the investor will pay great attention to the outcome of the funding.   Every semester, Startup Institute provides startup education through "Lecture on Demand," a working-level lecture series, and "Lecture Series," a special lecture series on startups and ventures. Classes are open courses, which means they are open to not only the employees of a tenant company, but also anyone interested in starting a business. For related inquiries, you can contact the Startup Institute (02-3290-1699).  

2019.09.19 Views 3622

2019 Korea-Yonsei University Championships ‘Ko-Yon Jeon’

2019 Korea-Yonsei University Championships ‘Ko-Yon Jeon’ Full cancellation of the second day schedule due to the typhoon.   2019 Korea-Yonsei University Championships (hereinbelow Ko-Yon Jeon) was canceled on the second day for the first time in history due to the influence of Typhoon ‘LingLing’. As a result, this year's Ko-Yon Jeon ended with only three events: baseball, ice hockey and basketball. Despite the expectation to wipe out the disgrace of former defeat, Korea University failed to complete the schedule due to the typhoon.   In the baseball match, which marks the start of Ko-Yon Jeon, Korea University unfortunately lost 3-6. The game started at 11 a.m. as scheduled, although it was uncertain whether the game would proceed due to the rainstorm after the opening ceremony was wrapped up. Korea University was on the losing side by one to three until the fifth inning. After the fifth inning, however, the game was interrupted for about an hour due to a sudden shower, and Korea University took advantage of this opportunity to win the losing game. In the top of the sixth inning, Jang Jun-hwan (PE ‘18) and Lee Jae-hong (PE ‘17) all walked to base, and by a sacrifice bunt by Kim Gil-joong (17), the team made a chance for runners-up to second and third base. After Yonsei University team replaced its pitcher, Kang Joon-hyuk (PE ‘17) made a bases-loaded chance with one out, while Na Young-chae, the second baseman of Yonsei University made a mistake, and this led to a 3-3 tie. In the seventh inning, however, Korea University allowed three-run hit to Yonsei University's Baek Do-ryul, and lost the game by 3:6.   Korea University lost the ice hockey match by 1-for-4. Korea University and Yonsei University continued their intense game with aggressive play early in the game. In the second period, the two sides fought fiercely to score the first goal, but Korea University allowed Yonsei University's Jung Hyun-jin to make the first goal. However, Korea University still showed a stable defense and did not allow additional runs, and Shin Sang-yoon (PE ’16), made an equalizer right after the loss. But Korea University then allowed Oh In-soo of Yonsei University to come from behind again, and the second period ended. Shortly after the start of the third period match, the two schools were expected to face a tight match from the beginning of the game, but Korea University failed to regain the victory by allowing two additional goals for Yonsei University.   In basketball, which was the last game of the first day, Korea University won 82-71. Korea University led the game by a wide gap in score from the beginning. Korea University started the first quarter with a clean outside shot by Jeong Ho-young (PE ’18). Park Jung-hyun(PE o’16)'s aggressive rebound and Shin Min-seok (PE ’18)’s outside shot, widened the gap to more than double-core, while Yonsei University was completely blocked by Korea University's aggressive attacks. In the second quarter, Korea University continued its offensive game. The two schools continued the match with a series of foul plays, but the score was not overturned. In the third quarter, Korea University played an active defense, while Yonsei University had difficulty attacking, widening the gap to 53:36. Yonsei only hovered outside, struggling with the defense of Korea University. Korea University continued to lead the game by continuing its attacks, and just before the end of the match, Lee Woo-suk (PE ’18) made an outside shot. The game in a 82-71 victory for Korea University. Following the victory in basketball, Korea University expected another victory in rugby and football, but decided to cancel the game on the second day of the match (September 7th) through a discussion with Yonsei University. Football and rugby matches were scheduled for the day at Seoul Mokdong Main Stadium, but the two universities announced through text message: “The second day match of the 2019 Ko-Yon Jeon is suspended following an agreement between the two schools to prevent safety accidents due to the influence of the typhoon. We hope no inconvenience from visiting the stadium, and we promise to win the 2020 Ko-Yon Jeon." Both schools said they had no plans for a re arrangement of the match at the moment. After the championships closed, one of the audience Min Ji-young (Korean Lang & Lit ’14) commented, “I was able to feel the energy of the players as I was able to see the effort of the players. Even though the schedule for the second day was cancelled, I enjoyed the match with my friends, and I am looking forward to next year’s Ko-Yon Jeon because we have not been able to compete properly this time." "It was great to watch the game on the big screen at the Democratic Plaza (=Minju Gwangjang) and enjoy the math with students who couldn't go to the stadium," said Lee Ha-gyeong (Home Economics Education ’16). She went on, “I would like to express my deep support to both the players who played hard, and those who couldn’t play due to the weather.”    

2019.09.09 Views 3416

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