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Turning Financial Data into Research - Special Lecture on Exploring Bloomberg Data for Academic Rese

"Turning Financial Data into Research" Special Lecture on Exploring Bloomberg Data for Academic Research     The Bloomberg Terminal contains one of the world's most comprehensive collections of financial market data. However, transforming that information into meaningful research variables requires multiple steps, from exploring available data and verifying variable definitions to extracting data and constructing research datasets. To help students navigate this process, Korea University Business School (KUBS) held a special lecture titled "Financial Data Exploration and Research Applications Using Bloomberg" on Friday, May 15, at the LG-POSCO Building. The session was led by Dr. Ha-yeon Park of the Korea University Business Administration Education and Research Group for BK21 FOUR and was attended by KUBS graduate students. The Bloomberg Terminal is a widely used financial data platform that provides access to real-time market information, company data, and financial analytics. During the lecture, students learned how to search for and extract financial data using both the Bloomberg Terminal and its Excel Add-in, while also exploring how Bloomberg data can be effectively applied to academic research. Dr. Park introduced the basic structure of the Bloomberg Terminal and demonstrated practical methods for exploring financial data. She guided students through the process of identifying research variables and verifying their definitions, emphasizing that carefully confirming variable names, definitions, and available options before downloading data is essential for ensuring research accuracy. She then explained how to extract data using the Excel Add-in and organize Bloomberg data into structured datasets suitable for empirical research. In the latter part of the lecture, Dr. Park demonstrated how Bloomberg data can support academic research by drawing on several case studies, including examples from her own work. She explained how ETF-related data can be identified, extracted, and organized according to different research objectives. She also advised students not to rely exclusively on Bloomberg, noting, "Rather than using Bloomberg as a single data source, I recommend using it for the types of data in which it has particular strengths." She emphasized the importance of cross-checking Bloomberg data with other databases whenever appropriate. The lecture provided students with a practical overview of how financial data can be translated into research—from developing research questions and selecting appropriate variables to constructing reliable datasets. By following the entire workflow, participants gained a clearer understanding of how Bloomberg data can be explored, evaluated, and incorporated into academic research. The lecture also reflects Korea University Business School's recent expansion of its Bloomberg Terminal infrastructure. As part of a financial data hub established through a KRW 1 billion donation from Eugene Investment & Securities, KUBS increased the number of Bloomberg Terminals from one to twelve—the largest Bloomberg Terminal installation among universities in Korea. Nine terminals have been installed in the Sudang CLC Lounge, while the remaining three are available through remote-access accounts.     The Bloomberg Terminal is one of the most widely used financial data platforms in investment banking, asset management, equity research, and other finance-related fields. Hands-on experience with the platform provides students with valuable practical skills that can help them transition into careers in the financial industry. Students who complete the Bloomberg Market Concepts (BMC) certification may also find it beneficial when preparing for the CFA examination or applying for internships in finance. With the expanded infrastructure significantly improving access throughout the semester, more students now have the opportunity to work directly with real-time market data in their coursework, research projects, and academic studies. KUBS Student Press Reporting by Chaewoo Lee Photography by Jinyoung Park

2026.07.22 Views 287

2019 Global MBA Alumni Night Held

KUBS (Dean: Jae Wook Kim) Global MBA program has successfully hosted its Alumni Night event. The event was held at the Royal Bloom of the Sheraton Seoul Palace Gangnam Hotel at 19:30 pm on November 22. About 80 classmates and professors, including Jae Wook Kim (Dean), Weon Sang Yoo (Associate Dean for MBA Programs), Hojung Shin (G-MBA Area Chair) and Yong Keun Yoo, attended the event. The first part of the event began with the opening speech of the 11th G-MBA student Jung-mook Choi. "I personally love the word "relationship," Choi said, "and I hope this year's event will serve as a place to build a meaningful relationship." Dean Jae Wook Kim’s greetings followed. "I have been working as the Dean for two years, and I am watching the G-MBA program with deep interest," Dean Kim said. "I hope you will have a good time here to share your experiences with each other." There was also a greeting from G-MBA Alumni Association President Hyung-rae Chung. "We are meeting twice a year to make efforts for the development of the association. We will try our best to make it more prosperous," he said.    Kyung-sup Lee, the 1st president of G-MBA Alumni Association, received a plaque of appreciation, and so did Hyung-rae Chung, the current president.   After the first part of the event, there was a time for the alumni to build relationship with each other by shouting toast and enjoying dinner. Quizzes and lucky draw were held in the second part of the event, and it was finished with networking time and group photoshoots. >>Photos for 2019 Global MBA Alumni Night

2019.12.03 Views 3307

7th Year Commemoration Event for KUBS Ladies Held

Korea University Business School’s (Dean=Kim Jaewook) KUBS Ladies held a commemoration event in its celebration of its 7th anniversary. The event which was held at Ahn-Young-Il Hall of LG POSCO Hall on November 14th (Thu) was attended by Kim Jaewook; Dean of KUBS, Kim Joonghyuk; Associate Dean of KUBS, Oh Seongho (Admitted in ’79);Secretary General of KUBS Alumni Association, Choi Changkyu (Admitted in ’90); President of the 909 Alumni Club and many others that congratulated the anniversary. Female alumni and undergraduates who actively participated in the KUBS Ladies mentoring event ‘Good Evening’ and ‘Dream Concert’ also attended the event.   The event was held by the order of △Opening Speech △Introduction of Participants and Commemorative Speech △Thank-you Medal Ceremony △Information session on annual activities and donations △Closing Speech. KUBS Ladies President Lee Chungjin (Admitted ’81) said, “Today is a special day because the event was held at our alma mater.” She added, “I am also pleased that I was able to receive an alumni award, and please support KUBS Ladies so that it can continue to contribute to KUBS.”   Dean Kim’s commemorative speech followed after President Lee’s speech. Dean Kim said, “I am immensely proud and thankful that my fellow classmate is actively taking on the role of the President of KUBS Ladies, and I hope mentors may continue to give precious advice to the female students.”   President Lee gave Thank-you awards to Secretary General Oh Seongho and Deputy Department Head Sim Suhyun. A Toast and information session on annual activities and donations ensued, and the event ended with a brief group photo shoot.   Meanwhile, KUBS Ladies is a female alumni and undergraduate association and intends to expand the female network and train potential female leaders. Organized in 2012, it is operated by the executive branch, ”Blossom” and works toward active networking between female alumni and undergraduates.

2019.12.03 Views 3172

Recruitment Information Session for AI Start-Up ‘Moloco’ Held

In November 21st (Thu) at Hyundai Motor Hall, a recruitment information session for the AI Start-Up ‘Moloco’ was held. The Korea University Business School Career Development Center held the session, and Koo Hyunseo, the Head of the Korea Branch, led the event.   The session started with Koo’s introduction of the company. According to Koo, Moloco is a Start-Up with more than 70 employees around the world in seven branches (Seattle, Palo Alto: HQ, New York, London, Seoul, Tokyo) that is based in Silicon Valley and provides global experience. It is rapidly growing as a global ad-tech start-up based on its top-tier machine learning and big data technology, and is grabbing the attention of the online ad industry. Koo continued on to explain the company’s mission, the algorithm behind the work, and the vision to provide a performance ad platform based on its top-notch technology.   The qualifications to work for Moloco is good communication skills based on Korean and English proficiency, ability to operate Spreadsheet and presentation tools effectively, high aptitude to learn, aggressiveness toward work, and being meticulous. Experience in the ad or mobile industry, or experience in SQL and other data analysis tools would be a plus.   A Q&A session followed with the HR manager, in which one student asked “what role a business major undergraduate can take on after graduating.” To this, the HR manager answered that they can take on research regarding Programmatic Ads and Performance marketing, Campaign management, Performance monitoring and analysis, market research as an account manager or data scientist.   Meanwhile, Moloco’s main clients include not only Korea’s Band, WeMakePrice, Zigbang, Line, Watcha, but also Hulu and Zynga of the U.S. Recently, the company has signed a mobile marketing cooperation MOU with the subsidiary of Thailand’s third largest communication company ‘True,’ ‘True Digital Plus.’  

2019.12.03 Views 5863

[Startup Institute Lecture Series #7] Lecture from CEOs of Global Startup Accelerator SparkLabs Inve

The 2019 'Lecture Series' hosted by Korea University Business School (Dean= Jae Wook Kim) Startup Institute (Director= Hicheon Kim) was held at Hana Square Multimedia Room on Nov. 19 (Tue). This time, Lee Hee-yoon, manager of global startup accelerator ‘SparkLabs’; YeonJu Oh, CEO of ‘AX Inc', a startup which received accelerating from SparkLabs; Yonghyeon Kim, CEO of 'GINT', which also received accelerating from SparkLabs gave the lecture. The lecture started with the introduction of the SparkLabs by manager Lee Hee-yoon. "An acccelerator not just involves in investment but involves in a new concept of investment model that combines the incubation of startups." said manager Lee. "SparkLabs is a global investment institution that started in South Korea in 2012 and is currently expanding by region and sector." "The key role of an accelerator is reducing time," he said. "When it is identified that a business model possesses possibility of success, an accelerator quickly proves the possibility and helps companies grow faster." YeonJu Oh, CEO of AX Inc., then continued the lecture under the theme "Starting Start-Up in your 20s”. AX, Inc. is a startup in the field of tour and activity that presents automated reservation management solutions to local travel agencies. "The biggest difference for the AX is that it enables instant booking through real-time inventory management," CEO Oh said. "In the travel industry, which is already an amazing red-ocean market, we are trying to target the blue-ocean market, which increases sales, reduces costs, and even provides big data." Oh then talked about her own experiences. “I think many experiences such as school admissions consulting and programming have built up and connected to the current business," said Oh "I wanted to say that if you ‘start’ anything in your 20s, you would be able to 'up! in the end'." As the second speaker Yonghyeon Kim, CEO of GINT continued the lecture under the theme "Starting a Technology-Based Business." GINT is a company specialized in electronic control and data services that provides intelligent technology platforms for tractors and construction equipment. "After working as a researcher at Hyundai Motor Group and Samsung Electronics, I started by registering as a corporation even without deciding on an item," said Kim. "Since it took a year just to develop a business model, I wanted to tell prospective start-up CEOs in detail about something very important but was unexpected before the start of my business." "We need to carefully consider which business model increases company's value.” "We need to define this properly so that we can have weapons that can enter existing hegemony of industry markets through destructive innovation." "I hope you spend a lot of time looking for a problem that you didn't consider before," he said. "You will be able to create some kind of breakthrough by that process.” After each speaker's lecture, a heated question-and-answer session followed. "I wonder what on criteria you decided to make a pivot," said a student who is currently preparing to start a business. CEO Oh said, "In the beginning of a business, it is difficult to know the exact time for change." and emphasized the need for accelerating. "I think the biggest asset of the start-up is time and speed transfer," manager Lee said. "It's not easy for a first-time start-up to make a decision on when to stop or when to change direction, so that is why accelerating is so important." It was followed by questions about the process of settling and changing of business model. "Although we changed the business model for about 50 times in a year, the first and last ones were not so different after all," said Kim. "Through the process of questioning, we were able to verify whether this project is a business that we can do for 100 years." Every semester, Startup Institute provides startup education through "Lecture on Demand," a working-level lecture series, and "Lecture Series," a special lecture series on startups and ventures. Classes are open courses, which means they are open to not only the employees of a tenant company, but also anyone interested in starting a business. For related inquiries, you can contact the Startup Institute (02-3290-1699).

2019.12.03 Views 3465

Alumni Mentoring Session with Accountants: Valuable Advice from Accountants

A mentoring session was held at Hyundai Motor Hall on Nov. 5, organized by the Career Development Center of Korea University Business School (Dean=Kim Jaewook). In this seminar questions and answers have been exchanged about the preparation of the CPA exam and the work of the accountant. Seo Man-gyu (Hyundai LLC, Admitted to KUBS on '03) and Kim Jin-hyung (Deloitte Anjin LLC, Admitted to KUBS on '07) attended the event and gave generous advice to their juniors.   First of all, the first part of the session was a question-and-answer session about the preparation of the CPA exam. "After I was discharged from the military, I got interested in what kind of career I should pursue," said Seo Man-gyu. "I was fascinated by the fact that my friends around me prepared this exam a lot and the preparation system was well-prepared in school. The fact that it has a diverse career path, including finance and taxation, seemed exciting too." "I took on a challenge to become an accountant because I liked to deal with numbers, and therefore becoming an accountant was an apt career path for a business major," said Kim Jin-hyung. He added, "After being discharged from the military, I studied wholeheartedly and passed the exam after three years." There were also questions about the order of studying CPA subjects. He answered, "I studied low-volatile subjects such as Principles of Accounting, Intermediate Accounting, Tax Law, and Financial Management first."   The session was followed by questions about accountants' work. When asked about the intensity of the overall work at accounting firms, Seo Man-gyu said, "At present, most accounting firms have adopted a 52-hour work week, which has greatly improved our working environment," adding, "Of course, we will be busier than ordinary conglomerates during the season, but the living standards are not bad." "If I take on a project in the off-season, I will work as if it is the season," said Kim Jin-hyung. "But these days, the atmosphere of the accounting firm is focused on strengthening quality rather than increasing the time." There was also a question about the salary, to which Seo Man-gyu said, "the annual salary has gone up a lot, but that also means a lot more responsibilities than in the past."   During the two-hour seminar, the students and alumni actively asked questions and gave responses, bringing back and forth practical information on the preparation process and practice of accountants. "If you've decided to take the exam, I want you to challenge yourself," Seo Man-gyu said. "I hope you don't leave any lingering doubts and work hard with all your spirit."

2019.11.26 Views 3444

‘2019 Fall CHOO CHOO Day’ held in huge success

Backed by a support from KUBS (Dean Jaewook Kim), jointly hosted by Startup Research Center (President Heecheon Kim), the 2019 fall CHOO CHOO Day event was held in D. CAMP Gangnam, on November 15th (Fri). CHOO CHOO Day is a year-end ceremony where the KUBS startup CEOs present their final project pitches and developments that have been proceeded for a year. At this year’s event, 146 attendees including the investors, startup relations, and the potential business developers showed up with their great interest in KUBS startups. At the beginning, Jeongbin Moon, the head of Il-Jin Startup Center, made an opening remark: “I am honored to see you all, and I would like to say thanks to all for the attendance despite the bad weather condition outside. We are so proud to host this event at D. CAMP, the building that owns a living history of South Korean startup industry. Please enjoy, and kindly keep your heart opened toward the KUBS startups.” Next, the event continued with an open-mike session by Jeongmin Oh, the CEO of Hidden Track (4th Class of CHOO CHOO). The CEO stated, “I understand that undergraduate students who are eager to running startups would be having a hard experience taking academic studies on the other hand at the same time. As you all have put your substantial effort, I cannot conceal the fact that my expectation level is very high. However, please do not be too stressed with today’s outcome.” The 7 listed startups in CHOO CHOO 2019 were highly competitive: △”Delivery Lab”, the online grocery platform which eases consumers’ price comparison, △”Bolt and Nut”, a service platform for manufacturing companies, △”ICO”, an on/offline class intermediation agent targeting the students in abroad, △”Young-Gam Company”, a chatbot developer, △”HCLab”, IoT-based healthcare service company which mainly cares the chronic back pains, △”Cheonmyeong and Company”, an online reservation service provider, △”Cosmetheus”, a consulting firm that provides a broad ranged analysis in online trending data. Each company presented their annual growth profile through various communication channels such as public speech, Q&A session and marketing booth opening.  Opened during 5 to 8PM, the event attracted a lot of visitors even after the end of the team presentation session. KUBS Startup Research Center, the host of CHOO CHOO Day, is the first startup institutor established in domestic colleges. It operates a semester-based startup programs to discover and support the potential CEOs in campus. The startup competition, “Startup Express” seeks for a new company that needs a financial aid for its early growth. To achieve the final ticket for the selection, a startup team should go through a ten-to-one competition stepping a process of business summary assessment and interview session. Overall, numerous high-profile corporates have been sponsoring KUBS startups with their solid maintenance of MOU relationships. Representative firms are followed: Kim and Chang, Samil PWC, Amazon Web Service, Y Crowd Funding.  

2019.11.26 Views 3597

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