The Boot Camp at Korea University Business School was held at Hyundai Motor Hall RM303 from Feb. 10 to Feb. 14 (Fri). The Boot Camp was held for five days, three hours a day, with special courses on programming in the morning and courses on math and statistics in the afternoon. Those who did not bring their own laptop attended the course at RM401 computer room of Hyundai Motor Hall, and online video lectures were also conducted at the same time for the convenience of students. The special lecture on programming held in the morning focused on understanding programming techniques for engineering use, such as python, R programming and big data analysis, and learning how to use them in practice. Instructor Park Joon-gyu, who was in charge of this programming special lecture, first explained the data structure and repetition which are the basis of python programming. "The data structure basically provides four things at Python," said Park. "List and Dictionary are important among them. There are for-sentence and while-sentence, and for-sentence is highly utilized," he said. "When you first encounter Python, you should learn the list and the for-sentence." The five-day special course on programming was given on Python overview and programming techniques on the first day, Web crawling and data analysis on the second and third day, and data analysis practices and R basics on the fourth and fifth day,. Special lectures on mathematics and statistics were given in the afternoon. The specific course aimed to intuitively understand the mathematical-statistical basis and introduce a simple analytical model that can be applied to the BA curriculum and Capstone projects. Special lectures on mathematics and statistics were conducted by lecturer Lee Woong-ki. Lee began the lecture by outlining the course contents for five days. "What we will learn in the first day is about the level of a freshman in the undergraduate school, so I'm going to go through it step by step by step," he said. "But from day 2, the difficulty gradually rises, so I'll go with an intuitive explanation rather than a specific description." He went on, “The math and statistics special lecture will cover the mathematical basis of polynomial calculus, Taylor series, and marginal utility, as well as vectors, matrices and statistics on the first day. On the second and third day, we will learn about the partial differential, partial integral, retrograde sequence, matrix differential and large number of laws, and on the last four to five days, we will learn about the regression model, causal analysis model, and stock price analysis model.”

KUBS Startup Station Conducted Startup Essential Training for New Startup Teams   ‘Startup Essential Training’ was held from January 15th to 17th at ‘The Stage’ on the second floor of KUBS Main Building. Nine lecturers, including Hicheon Kim, Director of KUBS Startup Station, conducted the special lecture.     Startup Essential Education, a project to support start-ups education, aims to educate new startups in the early stages about the basics of business and foster entrepreneurship in order to nurture future creative global business talent. It aims to enhance the business capabilities of early start ups and deliver practical knowledge as well as help establish networks among early stage startups.     On the first day, the training was centered on lectures on startup in general. Director Hicheon Kim gave a lecture on "Entrepreneurship and KUBS Startup Station," while Professor Shijin Yoo talked about startup market Insight. Professor Nam, Dae Il also talked about startup business models.     On the second day, practical education was also conducted along with special lectures. Professor Jungbin Moon gave a lecture on social values and entrepreneurship and talked about the values that all companies, including start-ups, should pursue. Professor Jaiho Chung gave a lecture on "Startup Way," which he found in growing startups. Kim Shin-il, a tax accountant, then conducted practical training on accounting and tax affairs.     On the last day, there was a lecture on "Creating a Gender Equality Campus" by Roh Jung-min, director of the Center for Gender Equality, followed by Kang Jae-sang, CEO of Pathfindernet.. The three-day Startup Essential Training ended with REDROCKET CEO Park Tae-hong, who was the last speaker and senior graduate, talking about "Student Startup, Survive Efficiently."    

KUBS IBRE, The Most Prestigious Research Center in the Category of Social Studies   In the 'Subdivision Regular Assessment Survey 2019’ reported on November 5th, KUBS IBRE (President Johngseok Bae) was selected as 'The Most Prestigious Research Center’ in the category of Social Studies. Its outperformance in the research activities and administrative management highly acknowledged, the think-tank has won the first place among the other research centers dedicated in social studies. Receiving the prize for third consecutive years, the IBRE has achieved an honorable title of 'The Most Prestigious Research Center’, which means that the center will be exempted from the assessment for the next 3-year from 2020. This title is given when the subdivision has a record of taking the first place for three years in a row, or getting the prize for 5 times in last 10 years.     The annual survey conducted by Korea University has five subject categories in △ Philosophy and Literature △ Social Studies △ Science △ Engineering △ Medical Science. For the evaluation of the Social Studies, the quantitative/qualitative measurement was valued by 76 and 24 percentage, respectively. The three major evaluation criteria are the administrative management, research activity, financial support functions, and each of them has specific items to be measured.     Every subdivision research center in Korea University is subjected to the regular survey. Only two institutes in social studies category are the research hubs located in Sejong Campus. The evaluated outcome is ranked into 4 degrees (A, B, C, D), and the A degree receives the prize of the year.     The goal of Korea University Research Department is to maximize the research potential of the existing research centers, providing various solutions to improve the efficiency of their works and studies.   “The IBRE has been a 'navigator’ of our studies for last 61 years since its establishment. I’m pleased to think of the implication of this award as an acknowledgement of its important role. I would like to extend my gratitude to every IBRE unit group, for keep striving to strengthen our research foundation and challenging for creative insights. Going forward, we will try our best to support the researchers generating social values and to innovate ourselves amid the everyday changing industrial trends“, said the Professor Johngseok Bae, president of IBRE.     Established in 1958, KUBS IBRE is the first domestic research hub dedicated in the studies of business and economics. Broadening the research base in specialized business sectors, IBRE is paving its way to make valuable contributions in the mutually beneficial growth between the businesses and social sectors. In 2019, the think-tank has made remarkable activity reports by releasing 74 journals, and the 8-unit groups involved in IBRE opening 74 seminars in total.    

KUBS Receives AACSB Accreditation For the 4th Consecutive Time ... became the first AACSB-certified business school in Korea in 2005 ... now certified for the 4th consecutive time in 2020                                                                                  Korea University Business School (Dean=Jae Wook Kim) has been certified as “Business Accreditation” school for the fourth consecutive time by the AACSB (The Association to Advance Collegiate School of Business).                KUBS, which was certified by the AACSB in 2005 for the first time in the country, already achieved a remarkable achievement in 2010 and 2015 respectively. By succeeding in its accreditation for the fourth consecutive time, KUBS has proved once again its status as a global top-tier business school.   AACSB is a non-profit organization founded in 1916 by major university principals in the United States. It establishes the standards for the world-renowned business schools and award international accreditations after rigorous screening. The accreditations are held by the world's leading business schools, including Yale, Columbia, Boston University and UCLA. As of January 2020, 862 schools in 56 countries hold AACSB accreditations.   To extend the accreditation, AACSB peer review team visited KUBS from November 10-12th to examine the overall operation of the school, including faculty, credits, curriculum and research. "The Business Analytics (BA) program, which will be newly established from 2020, is very impressive," the team said, adding that KUBS “aims to meet what the society needs and provide customized education services accordingly.” The team also cited excellent professors, students and curriculum as well as the recent results from Startup Institute, Digital Transformation and the “Business for Society” project with SK Corporation. "KUBS is the only business school in Korea to receive the AACSB accreditation for four times in a row," said Jae Wook Kim, Dean. "We will do our best to solidify our status globally."   Not surprisingly, KUBS has been ranked △1st in Korea for 12 years in a row, evaluated by HR managers from the top 300 companies (Hankyung Business), △1st in Korea for 7 years in a row for its MBA program (Hankyung Business), △1st in Korea in its number of graduates working as CEOs (CEO Score Daily), △27th in the world for its E-MBA program and 1st in Korea (Financial Times).     The review session for EQUIS (EFMD Quality Implementation System), yet another international accreditation held by KUBS, will be conducted in May this year.  

Amazon Web Services (AWS) Technical Essentials Special Class was held on January 21 at 12:00 p.m. at LG-POSCO Building Ahn Young Il Hall (Room 625). AWS is the cloud computing business unit of is Amazon.com, Inc.. (hereinbelow Amazon), which currently holds the world’s largest market share in cloud-related fields. In line with the trend of the fourth industrial revolution, Korea University Business School joined AWS as a member institution and provides various cloud services to its members. In addition, the Business Analytics master’s course curriculum, which will make its first start in the 2020 school year, included a description of the AWS clouding system. The AWS Technical Essentials special lecture, was organized by AWS’ director Kang Dong-wan under the theme "Innovation of the Cloud Industry and Case on Enterprise Applications."   The lecture began with an introduction to Amazon. Amazon, the world’s largest E-commerce company, has been providing cloud services to customers since 2006. Besides cloud services, Amazon is also challenging various businesses such as △movies and dramas, △ smart products (artificial intelligence platform Alexa), △robotics for logistics innovation, △Amazon Key, and △automated drones.   “The reason Amazon was able to challenge its global business is because of its robust background servers," Kang Dong-wan said. With AWS’ cloud capabilities that provide solid servers, Amazon Fulfillment Center has also revolutionized logistics services. Kang then gave a lecture on the cases of local companies that used AWS' services. For AWS’s customer, ‘Woowa Brothers(Baemin)’ the company found it difficult to operate a fixed number of servers individually, as the number of delivery orders varies depending on time and promotions. As a result, ‘Woowa Brothers’ used AWS cloud services and enabled stable traffic management.   The second case was the Korean mobile shopping mall ZIGZAG. ZIGZAG wanted to develop a function to recommend clothes according to the color chosen by the customer. Therefore, AI and Machine Learning service that can distinguish color of clothes were used in pictures, and as a result, they were able to develop programs that can automatically distinguish color of clothes. Besides this, many other companies, including game companies, use AWS features in Korea, and Netflix, a global company, is also a customer of AWS, Kang said. Regarding AWS, which offers a variety of functions including servers, storage, databases and machine learning, Kang said it is like a mart. As for which material to choose from among many materials to produce, it is described as "like a mart" that depends on the needs of the customer. Also, Kang emphasized the cloud market, which is growing bigger every year. Cloud computing is available without initial investment and long-term contracts, and can be used over the Internet whenever IT resources and applications are desired. In particular, it can be used efficiently depending on how the fee is managed because it is a service that pays only as much as it is used.   Finally, Kang said, "Cloud computing topped the list of technologies with the highest demand for companies in 2011" released by the recruitment and job-based social networking service LinkedIn, and added, "Business Analytics," a new major at KUBS in 2020, is likely to be the most necessary subject in modern society."   After the lecture, a question and answer session ensued. Kim Bae-ho, Associate Dean who organized the lecture, asked about the final goal of the AWS service. "The ultimate goal of AWS is to play a role in helping Amazon realize its customers’ value through cloud services and infrastructure," Kang said. Another professor of KUBS, asked, "How do we prepare for security or stability problems that may arise when we use AWS?" In response, Kang said, "Employees working at AWS only access infrastructure servers and have no access to customer information." Regarding the stability issue, he said, "As we are basically backing up to two locations other than the main server, we will be able to make up for any accidents that threaten stability such as natural disasters."   In addition, there was a question about the ‘AWS Certificate’ from a student attending the lecture. "AWS certificates are designed to judge the skills of those who work in the cloud industry and those who support them," Kang said. "If you receive an AWS certificate, you will have many opportunities to use it in research and employment."   Finally, the special lecture was concluded with Associate Dean Kim’s thanks to AWS director Kang Dong-wan for another round of applause, along with the announcement that he will conduct an AWS seminar or workshop that will deepen and be beneficial in the future.  

[Korea MBA] Field Trip to Vietnam (Fall 2019) – Short Memoir by Kim Seung Taek (Korea MBA, Admitted at ’19)     Studying at the Korea MBA gives students the opportunity to broaden their insights as students who have accumulated field experience in diverse environments can discuss and share theories and field experiences with professors. When I debate with my fellow students who all have experience in a myriad of fields, I am inspired to develop ideas that are not conceivable at work and further progress them to the next level.   The Overseas Field Trip is a process that helps students directly see, experience, and expand what we’ve learned from our professors and fellow classmates by visiting an actual business site.   The 2019 Fall Field Trip that was held in Vietnam consisted of the head of KOTRA’s lecture about the Vietnamese economy, culture, and politics and visiting the business sites of successful Korean businesses in Vietnam along with lectures about the localization and differentiation strategies from administrators.   The companies that we visited were CGV, Lotte Mart, Shinhan and Samsung Electronics. Every company has become a leading company for each industry through differentiation strategies that fit each industry’s characteristics, and through complete localization, they have become companies loved by Vietnamese as well as employees. The companies all explained business with a good understanding of Vietnam’s political, economic and cultural characteristics and emphasized what they prepared, and it was a great opportunity to listen to the story and learn how to do business with Vietnam.   I understood Vietnam's social, political and economic culture through the overseas field trip program, so I decided to apply my new knowledge to my current work. On the last day, I decided to call my friend who was a Vietnam Sales Manager at an existing Global company and is currently importing and selling medical devices. Although we had been close to each other for about seven years, we had never done business together. Applying what I've learned, I tried to emphasize his self-esteem and our relationship, and he responded by offering to do business together and now he is talking about conditions for exporting to Vietnam.   Through the efforts of professors, managing staff and classmates who have prepared so hard, the solid schedule was completed and it was a meaningful overseas Field Trip in which I was able to learn a lot about Vietnam and apply them directly to my current work. Above all, I think it was more meaningful because I could talk with my classmates all night for four days through the overseas Field Trip.     ▶ What is Korea MBA field trip? 'Field Trip' is a specialized education program of Korea University’s Korea MBA designed to foster students’ global leadership, and it has recently conducted special lectures on foreign studies and experts, visits to local companies and industrial inspections, focusing on emerging markets in Southeast Asia.