CDTB Colloquium – Phillips Korea seeking ‘a better way for healthcare’ through digital transformation     CDTB Colloquium: Phillips Korea guest lecture was held at LG-POSCO SUPEX Hall.   The CDTB Colloquium was held on July 22nd (Wed) at LG-POSCO SUPEX Hall, hosted by KUBS (Dean=Jae-wook Kim) and organized by the Center for Digital Transformation & Business (CDTB). The guest speaker of this lecture, Hyo-seok Kim (Head of Monitoring Analytics & Therapeutic Care and Solutions, Philips Health Systems), gave a lecture on ‘Healthcare Digital Transformation & Smart Hospital.’ Dean and Director of CDTB, Jae-wook Kim, Vice Director of CDTB, Byeong-cho Kim, Associate Dean, Chris Chang-wha Cung, Associate Dean, Bae-ho Kim and 35 pre-registered students attended the lecture, while all of them were wearing masks and keeping social distancing. And 38 students attended the lecture via online platform as well. Prior to the welcoming speech, Jae-wook Kim introduced Seung-hyun Yoo, a professor of endocrinology of Korea University Anam Hospital. He said “I once again realize that the digital transformation is not an issue related only to Business Administration. By interdisciplinary collaboration, I hope Korea University will become a cradle educating talented youths that will lead the digital transformation age.”   The lecture was comprised of two sessions introducing the overall healthcare industry and collaborative treatment methods for COVID-19 patients. In the first session, he emphasized the four crucial issues of the healthcare industry, which are △improving treatment results △convenient hospital experience of the patient’s guardians △improving the quality of life for medical staff △reducing medical costs. Due to aging and increasing chronic illnesses, he predicted a lack of medical staff and explained that digitization of treatment is necessary. In the second session, he emphasized that collaborative treatment among hospital networks using patient surveillance equipment should be activated in treating COVID-19 patients. He showed the foreign cases of collaborative treatment contributing to management of COVID-19 patient and explained that the lack of medical staff could be supplemented through this system.   During the Q&A session followed the lecture, as a response to the question about how the development of the medical technology industry will affect consumers, he answered, “patients and guardians are taking more preventive and detailed treatment through the healthcare industry”.  “Smart hospitals are contemplating the requests of introducing application to manage treatments and payment processes more easily, and continuous attention is needed for improving the system”, he added. And he finished the lecture by asking to keep an eye on the related industries.   Meanwhile, KUBS founded the Center for Digital Transformation & Business (CDTB) in 2019 as a platform to lead the digital transformation era and promote connection between industry, university, and institute. CDTB is planning to carry out various special lectures on DT.

Kwang-soo Seo, alumni of MSP, donates 30 million won for 'KUBS Dream Scholarship' Kwang-soo Seo, a member of the Management Studies Program (MSP) 57th of Korea University Business School (KUBS), donated 30 million won for a scholarship. He had donated 30 million won for ‘KUBS Dream Scholarship’ previously in 2015, and made an agreement of 30 million won on the scholarship this time again.   ‘KUBS Dream Scholarship’ is a scholarship that helps students who have economic difficulties concentrate on their study by paying monthly living expenses. Since its establishment in 2015, about 2.8 billion won has been agreed to be donated, and a total of 228 students have received the scholarship.   Kwang-soo Seo expressed his warm heart toward his juniors by saying, "I made the donation hoping that it would be helpful for students having economic difficulties."   "I sincerely thank you for your generous love and deep heart for the students," said Jae Wook Kim, dean of KUBS, and added “We will actively support students who are suffering from financial hardship as receiving your meaningful message.”  

The Social Value Forum for Spring 2020 held. ▲ Participants of the Social Value Forum for Spring 2020.   The Social Value Forum for Spring 2020 was held at the LG-POSCO Building on June 30 (Tue) hosted by Korea University Business School (hereinbelow KUBS, Dean=Jae Wook Kim), organized by IBRE (Director=Johngseok Bae) and sponsored by SV Committee of SK SUPEX Promotion Council and Happy Narae Co., Ltd.   The Social Value Forum is an event to promote knowledge exchange on the possibility of pursuing social values and specific ways in each field of business administration. The forum was attended by about 60 people who applied in advance, including △Jae Wook Kim, Dean of KUBS, △Johngseok Bae, Director of IBRE, △ Jong-tae Bae, professor of KAIST Business School, while all of the participants wore a mask to prevent the spread of COVID-19.   ▲Johngseok Bae, Director of IBRE delivering his opening speech   Johngseok Bae, Director of IBRE, said in his opening speech, "The Social Value Forum is part of the 'KUBS-SK Management Education Innovation Project' aimed at fostering talent who understand and pursue social values. I think the Social Value is in line with the KUBS mission that values community culture.”   ▲Jae Wook Kim, Dean of KUBS delivering his congratulatory speech. Next, Dean Jae Wook Kim delivered a congratulatory speech. "In Korea, efforts for social responsibility and value from corporate have not been very long," he said. "On the other hand, foreign countries have made social movements such as Corporate Social Responsibility (CSR) for a long time, and conducted research activities within the framework of sustainable management," he explained. “To reflect this trend, KUBS introduced a curriculum to foster talent who understand and pursue social values with support from Happy Narae Co., Ltd. which is the Happy Platform for Social Enterprise”, he added.   ▲Bae Jong-tae, professor of KAIST Business School giving his lecture   It was followed by a lecture of Jong-tae Bae, professor of KAIST Business School, on the theme of ‘Social Value and Management.’ He explained, “Creating social value at companies is not separate from creating economic value. It can be divided into 1) business-based social performance that provides good products and services, 2) social performance that solves social problems by utilizing corporate resources, 3) national economic contribution, and 4) social contribution.”   In addition, Bae said, "Companies are the ones that can best solve various problems arise with changing of society. Companies indifferent to social issues will find it difficult to continue sustainable management. Therefore, it is important to set the fundamental mission of the company correctly," he said. "Business is not about taking away the value of the other, it is about giving and sharing it with others. The expansion of this concept is the Social Value, and the management based on Social Value is the ‘Social Value Management’.”   After the special lecture, the team that won the grand prize at the "2019 Social Value Research Contest" announced a review of the participation in CSR Case Competition (Milgard Business School Invitational Case Competition On Social Responsibility, University of Washington Tacoma). Ha-won Baek (Business ‘16), who was in charge of the presentation, shared the preparation process and tips for the KUBS competition and the international competition, "We need to broaden our perspective on the problem and approach the essence quickly but also go on a comprehensive way. It is also important to explain and persuade about the background and significance of the topic before delivering the details of the study.”   Meanwhile, the "2020 Social Value Research Contest" received applications in May and 12 teams that passed the document screening are currently conducting research. Winning teams will be selected in November, and prize money will be given. The team wins the grand prize will take the opportunity to participate in the international case analysis competition.  

KUBS(Dean=Kim Jae Wook) Startup Institute(head=Kim Hee Cheon)’s 9th teams were selected. ‘2020 Startup Express Summer season,’ held in the stage of KUBS Main Building 2nd floor on June 19th(Friday) 2pm, was filled with passionate and brilliant ideas of pre-entrepreneurs with infinite potential.  KUBS Startup Institute hosted this event with Seung Myeong Ho Entrepreneurship education center supervising and the SK SUPEX council, Social Value council and Happynarae sponsoring. In this event, the following personnel attended as the jury: △ Jae Wook Kim, KUBS Dean △Hicheon Kim, Director of Startup Institute △Shijin Yoo, Director of Seung Myung-Ho Center for Entrepreneurship Education △ Jungbien Moon, Iljin center for Startup Incubation director △Jaiho Chung, Startup Institute Professor of Industry-University Collaboration △SungMi Kim, Kidop CEO △Jinyoung Kim, Happynarae department head, △Hyeon gon Kim, Iljin group department head △Seungpyo Lee, Iljin group board member △Yonghyun Lee, Donghwa group department head △Youngsub Joo, Engineering graduate school chair professor. Director of Seung Myung-Ho Center for Entrepreneurship Education, Shijin Yoo, said “the Startup Express is the most famous and promising startup incubation event among those held in college. We hope this will be a great opportunity to acquire a broader viewpoint for students who are vaguely thinking about starting a business.” Dean Jae Wook Kim welcomed the participants by saying “KUBS is happy to support businesses run by youths. This will be an opportunity to explain how each company’s items will contribute to society. We wish you luck.”   A total of ten teams that passed prior evaluation attended ‘2020 Startup Express Summer season’ and explained their business items. Each company was given five minutes to present their business items and five minutes of Q&A session. Services that were introduced were △Workout design app(All new fit) that presents quests for beginners to easily start exercising, △personal beauty solution app using AI(Maneek), △personalized women’s innerwear with detailed sizes(Likenot) △academic management solution that manages coursework, projects and activities(J2C), △fitness center 020 platform in which anyone can exercise at any gym, any time without a membership(Liany company), △a growth support service for digital influencers who want to start a Youtube channel (Offroad Creators), △Medical big data platform to enhance hospital treatment quality (Mymedic), △AI based silver near distance on foot delivery service (Silver lining), △Fashion image collection based taste/preference sharing service (Sketchers) △New personalized heat protection service (Roots Tech) and others. The jury evaluated teams based on △marketability △innovation △business value △business ability and selected a total of seven teams, including △Sketchers(Seung Myung-Ho Entrepreneurship award) △ Roots Tech(Iljin startup incubator award) △Silver lining (SK Social Value award) △MyMedic, All new fit, Likenot, Liany company (participation award). Hicheon Kim, Director of Startup Institute, encouraged all the participants by saying “the Startup Institute is open for all of those who have a will to start a business. Even though some may not have won an award in this event, there are companies grew by receiving feedback from within and out of school.” Sketchers’ CEO Chae Hyun Lee, the winner of the Seung Myung-Ho Entrepreneurship award, said “I’m greatful that a year’s hard work was worth it. Our company will work hard to grow even more at the Startup Institute.” The three teams that won the △Seung Myung-Ho Entrepreneurship award △ Iljin startup incubator award △ SK Social Value award in the ‘2020 Startup Express Summer season’ will receive operating expenses, and the seven teams including those that received participation awards can move into the in Iljin Center for Startup Incubation. They will also receive systematic enterprise education and support as well as sustained consultation and support form mentors composed of senior entrepreneurs, expert in the industry, and venture capitalists.

‘CDTB Colloquium: Market Kurly’s Data-driven Marketing’ Special Lecture On June 11th (Thu) at LG-POSCO Supex Hall, a special lecture ‘Market Kurly’s Data-driven Marketing’ was jointly held by CDTB(Center for Digital Transformation & Business) and KUBS(Dean Jaewook Kim).   KUBS invited Ji-wong Chun, who operates data analysis for Market Curly’s marketing as a customer relationship manager. For Thursday’s event, Director of the Center (concurrent position of Dean)  Jaewook Kim, Vice Director of the Center Byungcho Kim, Associate Dean Baeho Kim, and Byungwan Kim, CMO of Market Curly participated with 50 student audience. Following the rules regarding the COVID-19, all participants were required to wear masks and to keep social distancing along the lecture. The lecture was also provided via online, and 65 students were present at the network.   The event was begun with an opening remark from Dean Jaewook Kim: “We are honored to invite such a brilliant speaker amid the issues and struggles of COVID-19. Considering the ongoing situation, we decided to proceed an online session at the same time. I’m excited to get broader insights about Market Curly, a leading firm in Korean commerce and delivery market and how they are going along with a phase of Digital Transformation.”   At the beginning, Mr. Chun introduced himself with his stories about graduating KUBS, saying “I’m delighted to have a speech at the place where I used to take classes before.” Briefly sharing the company profile and the strategy team that he is working for, the speaker highlighted “Fresh food should be delivered fresh to the customers” and “Making sustainable growth with suppliers”, which is the company’s motto and vision. The strategy team at Market Curly performs data analysis for predicting periodic sales and demands, and their role is significant in setting fresh food quantities for daily demand because the business takes burden of risk and cost if there is an over-supply in food.   Mr. Chun prepared five question-form topics and continued with his own answers explaining why those are important at businesses. The first question was “Are you thinking like a CEO?” He stressed that it is rather important to think about “what” to analyze than “how” to analyze. To practice the way of thinking like a CEO, he recommended to repeat structuring the profitable connection between the future value of customer and the company. Understanding the flow of profit through CLTV (Customer Life Time Value) or sorting customer characteristics to improve accuracy of prediction could be one of the specific methods estimating future profits.   The second question was “Are you able to focus deep into data?” Categorizing the data is very important since the outcome varies in a large scale depending on its categorization. Mr. Chun introduced “DST Matrix”, which refers to Driver, Segment and Time.   The third question was “Does the data become my own performance?” “Not only utilizing the data into business operation, it is very important to reach out to the customers with various kinds of utilities and goods”, he said.   The fourth content was about “How data changes the organizational structure.” He explained how data motivates people and changes the culture of the company.   At last, the final question was “Are you projecting over the data?” He addressed that it is uneasy to learn this highly advanced skill set for the data managers, because they should foster creativity, intuition and critical mindset at the same time. At the end, he commented: “Data is a supporting tool. The differentiation happens when the researcher understands the direction of the company.”   After then Q&A session followed. A student asked how the data analysts’ work separations and collaborations are managed in Market Curly. Mr. Chun answered that the work style depends on each team but we’re trying to build work environment for making great use of data and it can be sure that teams using data to approach their goal will increase more and more.   Vice Director of the Center Byungcho Kim made an ending remark, saying “Amid the COVID-19, Market Curly has been showing us the successful case in the South Korean retail business. We appreciate Mr. Chun for sharing his great insights.”   Meanwhile, KUBS founded the Center for Digital Transformation & Business (CDTB) in 2019 as a platform to lead the field of DT and connect with Industry/University/Institute. And now CDTB is carrying out various special lectures about DT.  

2020 Halla Business School Plus Entrance Ceremony Held The entrance ceremony of 2020 HBS+(Halla Business School Plus) was held on May 25th (Mon) at Cuckoo hall of LG-POSCO Building 6F. 10 professors of Korea University Business School (KUBS) including Dean Jaewook Kim, Head of Department Eonsoo Kim, Head of Executive Education Center Bokyung Bae participated in the ceremony, and several important personnel of the Halla group including chairman Mongwon Chung also participated to honor the event.   Dean Jaewook Kim congratulated the ceremony by saying “I would like to thank Chairman Mongwon Chung and the executives for helping us to start the fifth education with Halla Group even in difficult times". "I hope this process will be a meaningful time to think about the future of your own and company", he said.   Words of encouragement by chairman Mongwon Chung followed. “Already in its fifth term, HBS+ education is a systematic and productive program. I hope this will be an opportunity to realize the need for new things beyond traditional methods, and not to fear challenges and attempts," he said.   The statement of ambition and determination of HBS+ students continued. Seyong Kwon, managing director of Halla, said, "I am grateful and feel a great sense of responsibility for having this opportunity of learning despite the difficult times both internally and externally due to the COVID-19. I will try to prepare well for the future and become an executive who helps the company move toward a young, dynamic, and viable organization". Another managing director Youngkuk Kwak expressed his expectations for the course by saying, "In a rapidly changing society, it is important to continue to produce results without falling behind changes. I think we can come up with a solution through learning various ideas with this educational opportunity".   Meanwhile, Halla HBS+ is an industry-academic cooperation program of KUBS, a short-term curriculum for executives in Halla Group aimed at fostering future managers with management insights and market leadership for the group's sustainable management. It is carried out as Round Table classes, which will draw up proposals for solving pending issues through MBA-style learning of management theories and group discussions, and the curriculum will run for a total of seven months from May to November.