[Startup Institute Lecture Series #4] “The Innovation of Laundry makes the Innovation of Food, Clothing, and Shelter” – Laundrygo CEO Cho Sung-woo   The fourth lecture of the Lecture Series, organized by Korea University Business School (Dean: Jae Wook Kim) Startup Institute (Director: Hojung Shin), was held on September 22nd (Tue). The Lecture Series is part of the Entrepreneurship Academy hosted by the Seung Myung-Ho Center for Entrepreneurship Education - an educational institution within the Startup Institute, and is a lecture conducted by start-up mentors working in the field. This lecture was titled "The Innovation of Laundry makes the Innovation of Food, Clothing, and Shelter," and was delivered by Cho Sung-woo, CEO of Laundrygo. It was conducted as a real-time online lecture due to the COVID-19.   CEO Cho Sung-woo has been operating a mobile laundry service called 'Laundrygo' since 2018. "The change in laundry can even bring about innovation in the living space," CEO Cho said, explaining the company's name and the meaning of the lecture title. If the laundry service is activated, it can replace the space occupied by washing machines and drying racks in the living space.   Cho introduced his experience in running the social commerce "Dumb n Dumbers" in the past, naturally sharing his episodes of failure. Cho's episode gives the message that various experiences, regardless of failure or success, could eventually lead to new business ideas. The business idea of Laundrygo also came from a happening in which all of his belongings were stolen from a trip to the United States, but except his laundry.   Laundrygo is the start of untact laundry services and a new generation of the laundry business, Cho said. As the third-generation laundry business that connects the first and second generations of the local laundry industry with the franchise laundry, it has a total of five core competitiveness: △mobile laundry service, △untact delivery, △smart factory, △all-in-one service, and △subscription economy. Unlike the previous generation of laundry, Laundrygo does not rely on offline stores, so full online services can be maintained at no additional cost. In addition, all services will be carried out without any contact using ‘Laundlet', a smart laundry collection box developed by the company. Smart factory reduces the cost of washing and keeps the quality of washing process consistently. Laundrygo will implement an "all-in-one service" that will unify the laundry space that had been dispersed to laundry, coin laundry, and home etc. by providing various services such as water washing as well as dry cleaning. Lastly, the company is making excellent use of the subscription economy by offering various price systems according to various lifestyles.   In addition, the company uses eco-friendly vinyl clothing, and also enforces eco-friendly policies such aas collecting clothing covers and hangers from customers, while recycling and reusing them. Moreover, the company is seeking ways to accumulate big data on people's actual medical lives through laundry and utilize them in various ways in the fashion industry. Lastly, Cho wrapped up his lecture by presenting two phrases: "Don't lose your original intention" and "Pursue your mission, not the trend."  

2021 KUBS MBA Admissions Open     Korea University Business School (Dean=Jae Wook Kim) is now accepting applications for 2021 Part-time MBA admissions. Admissions are open for 3 MBA programs: △Executive MBA △Korea MBA △Finance MBA A program for managers and executives with more than 10 years of experience, the Executive MBA program will be on weekends (Friday-Saturday) and will last for two years. As it consists of approximately 55 CEOs and executives representing each field, two professors and a full-time program manager will help any academic affairs. Exclusive classrooms and lounges will also be provided. In particular, KUBS Executive MBA ranked 27th in the "100 Executive MBA Rankings in the World" by Financial Times (UK) in 2019, maintaining the country's No. 1 throne for the ninth consecutive year while competing proudly with other global MBA programs. (Admission Inquiries: 02-3290-2705)   Korea MBA (hereinbelow K-MBA), which boasts the long tradition of KUBS and the best human network, is a two-year part-time program for office workers, with classes taking place in the evening. Aiming to foster an international level of managers specialized in Korean companies, it actively researches and develops business cases for managerial innovation in Korean companies. Each year, about 190 students are selected through a rigorous selection process. K-MBA program will offer learning opportunities for eight majors including HR, Accounting, Finance, Marketing, LSOM, MIS, International Management and Strategic Management, with self-organized alumni association and student clubs in various fields. (Admission Inquiries: 02-3290-1360) Finance MBA (hereinbelow F-MBA) program which fosters professionals in finance is a two-year part-time program that trains specialized expertise in finance including general theories of business. The basic theories on finance will be taught by KUBS professors, and practical subjects such as asset management, financial engineering and insurance will be taught by working-level experts in the industry, so that they can be used directly in the field of business. In particular, in line with the rapidly changing environment with the development of information technology, KUBS also provides courses on programming subjects (R and Python) or Big Data/Machine Learning. (Admission Inquiries: 02-3290-1308)     The admissions for 2021 began with admission briefing sessions for each course. The admission briefing session, which was converted to online due to the COVID-19, was conducted in the order of introduction of the Graduate School of Business, explanation of the course, and Q&A. Submission of online applications, which began Sept. 21, will close at 5 p.m. on Oct. 23 (Friday), and documents requiring submission must be mailed or visited by 10 p.m. on Oct. 23 (Friday). Based on the documents received within the period, the first round of successful applicants will be selected for each course, and the final successful applicants will be announced from November to December by conducting an interview.   >> MBA Admission (Click)

2020 Data Utilization Contest held     KUBS(Dean=Kim Jae Wook) and the Center for Digital Transformation & Business hosted the ‘2020 Data Utilization Contest.’ The contest was held to strengthen the students’ abilities to identify problems and also create common ground among school members about Digital Transformation(DT). In the  2020 Data Utilization Contest, participants suggest creative business models and ideas to solve problems that companies face, by utilizing public and company provided data. Among many students passionate about DT, eight teams were selected after strict evaluation. Each team consisted of undergraduates and graduate students of Korea University, with at least more than one student enrolled in KUBS. Project topics include △Online shopping mall automization (SoKeulBuckJeok) △AI music recommendation system (Cloud Sound) △Lodging determinants (Kwangdong Soosan) △Improving startup consulting model (T.O.P) △Predicting highway weak points(miMO △Early disease diagnosis(Data-minator) △Predicting break-even point of one person startups(Startup) △Administration chatbot(Emba) etc. Each team works on the project with an academic advisor by reporting its progress and receives feedback from a coaching group. They will be evaluated on the service’s level of completion and its practicality in the finals held in January 2021. The winning team will receive prizes. KUBS participated in the 2nd year of KU innovative support business, and devised ‘Model for Problem-solving Digital Transformation in Business(DTB).’ DTB is a business strategy that fundamentally changes a company’s strategy, organization, process, business model, culture, communication, and systems based on various digital changes.

Executive MBA ELITE Project Presentation held after eight months of effort The ELITE Project Presentation was held while participants wore masks and kept social distancing policies.   The KUBS(Dean=Jae-wook Kim) Executive MBA(E-MBA)’s ELITE Project Presentation was held on August 8th(Saturday), in the Supex Hall of the LG-POSCO building.   The ELITE Project is KU E-MBA’s unique course. Students research about pending issues of corporate sponsors, suggest related problems and solve practical problems with external specialists through this course. Chief professor Chun Jae Uk, chief professor Yoo Yong Keun, project instructor Yoo Shijin and Lee Jae-Nam attended the presentation, along with 79 graduate students attending by both offline and online platforms. President of E-MBA alumni association Choi Sang Ho and FMASSOCIATES, in charge of project consulting, CEO Shin Jae Wook and Vice President Kim Kwang Woo also attended.   “This is an opportunity to apply what you have learned during the previous three semesters to real business environments and explore the implementation potentials. Despite differences in completion, each project is valuable and I hope you take pride in it. We applaud all the graduate students who tried their best,” Chief professor Chun Jae Uk said before the presentations started.   The 17th wave of E-MBA graduate students presented their projects of eight month for forty minutes in six groups. The topics of each team’s presentation were △Youth talent sharing housing platform business model △Electric car theater system: strategy for electric car option business using OLED display △Encouraging donation culture within daily life through online donation platforms △Golf optional services using drones △Revenue creation for character businesses using One-Source Multi-Use strategy △Innovation in daily shipping service, Chable etc.   Each project was evaluated by chief professors, consulting firms and fellow students according to △suitability of topic and content △quality of research and analysis △presentation skills. △ Innovation in daily shipping service, Chable was selected for the grand prize, while △ Encouraging donation culture within daily life through online donation platforms △ Revenue creation for character businesses using One-Source Multi-Use strategy were selected to receive the top prizes.   “They were very interesting studies, and I am proud of the work they have done amidst their busy academic and professional life,” President of E-MBA alumni association Choi Sang Ho said.   KU E-MBA provides the ELITE project to view internal problems and changes in business theory viewpoints and provide the opportunity for students to participate in practical problem solving. The objective is to develop students to be a ‘decision-maker with independent thinking’ and to share individually-earned knowledge, analysis and solutions with other students.

2020 Summer KUBS Online Campus Tour and Meeting Day for High School Students 2020 Summer KUBS Campus Tour and Meeting Day for High School Students was held by online.   Organized by Korea University Business School (hereinbelow KUBS) (Dean= Jae Wook Kim), the "2020 Summer KUBS Online Campus Tour and Meeting Day for High School Students (hereinbelow campus tour)” was held on Saturday, August 8. The regular campus tour, hosted by the KUBS management support team and the student ambassador Cube (hereinbelow KUBE), has usually been held in May, but it was postponed once due to Corona 19, and then was switched to an online format. The event, which was held using Zoom, was attended by 155 high school students from across the country who were selected through high competition rates. Regular campus tours were arranged in the order of △ introduction of KUBS △introduction of seven majors and three tracks in business administration △online campus tours △question-and-answer sessions, providing high school students with an opportunity to increase their interest and understanding of business administration. Kim Eun-soo (Business ‘19), the 11th president of KUBE, said, "Although we were in a chaotic situation due to Corona 19, we thank our high school friends for their cooperation," and added, "We hope that the situation will improve as soon as possible and we can meet again offline again." Students who participated in the regular campus tour said through a satisfaction survey, "I participated in the event due to concerns about my career and questions about business administration, and today I could resolve both concerns," and went on, "I could not only gain information related to business administration but also was motivated to apply to KUBS through this program." Meanwhile, KUBS is holding annual events for teenagers to help high school students set their careers and plan their studies. The "Regular Campus Tour and Meeting Day for High School Students " to be held in spring and autumn will be provide campus tours and mentoring sessions with KUBS seniors, while the "High School Students Mentoring Day" to be held during the vacation will provide special lectures on business administration by professors in KUBS and training sessions for small group management.

Programming Boot Camp: Python Web Crawling Course   Programming Boot Camp was held for the students who need reinforcements about basic studies of statistics and analysis.   Hosted by Korea University Business School (KUBS) and supervised by Center for Digital Transformation & Business (hereinafter CDTB), the Programming Boot Camp was held from August 3rd (Mon) to 7th (Fri) at Hyundai Motor Hall both. This Boot Camp was a 'Python Web Crawling Course' which focused on the practical use of Python grammar and arithmetic learning. CDTB took pre-applications for the camp, and among them, faculty members and MS/PhD students were given an option to participate either online or offline, and other undergraduate, MBA students and staff members were able to participate only online in order to cope with COVID-19.   The course lasted for a total of 15 hours from 9:30 a.m. to 12:30 a.m. every day from Monday to Friday. Lectures on Python basic grammar were given in the first period, and Web Crawling practice was conducted using websites and data in the second period. Since the Boot Camp was started as part of a combination of technology and management in line with the digital transformation era, this course was also aimed at making it easier for students not majoring in computer science to utilize data.   In the first day, Professor Baeho Kim (Associate Dean for Research) gave an introduction about the lecturer and welcoming greeting. He said, "I would like to thank Joon-kyu Park, the CEO of D'sight (Company Programmed Education Institution) for taking the time to give a special lecture despite of his busy schedule." He also added, "I hope that this will be a good opportunity to learn about Python Web Crawling for more than 150 online participants as well as graduate school students who attend this course offline."   Joon-kyu Park, the CEO of D’sight, who gave the lecture for Boot Camp   In the first class on Monday, the lecture was composed of introducing factors to use Python (△integer △float △str) and describing two types out of the four data structures of Python (△List and △Dictionary). In the second class, the lecture was held on the basics of web crawling using the Daum (daum.net) search engine. And students learned about split, replace, format, and append etc. in the first class on Tuesday, and studied how to save the data collected through web crawling by categorize on the Excel program and how to control web pages using the Selenium in the second class.   In the first class on Wednesday, students made a simple number game using the random function and the 'while' phrase, and utilized the function def. In the second period, they practiced web crawling through the Selenium and various ways of making data collected into a combined data. On Thursday's first class, classes on how to combine multiple data and calculate the total and average of numerical data were conducted. In the second class, time for individual practice and questions was provided.   In the last course on Friday, students learned about organizing multiple data in a table and arranging numerical data by ascending and descending. And how to utilize Open API was also practiced with analyzing actual data and making graphs as they want to describe. The lecturer, Joon-kyu Park, said, "I hope you continue to use what you have learned for the last five days," and ended the lecture by adding "Please make effective use of Naver cafe 'JK’s IT Study' for questions and supplementary learning."   The five-day 'Python Web Crawling Course' attracted a lot of interests from students. The average daily attendance was 181 people (an average of 147 online and 34 offline), with active participation through not only offline classrooms but also online chatting rooms. This shows that members of KUBS have high academic passion towards the use of data in the era of the Fourth Industrial Revolution. In the future, KUBS CDTB will continue to hold the Boot Camp using vacation periods.