The Era of AI Creativity, Questioning Human Originality Again… Art Director Minjeong Seo’s Special Lecture Successfully Concluded     On Tuesday, November 4, a special lecture by Art Director Minjeong Seo was held as part of the “Entrepreneurship Academy Lecture on Demand,” hosted by the Startup Research Institute of Korea University Business School. The lecture, titled “Advertising Creativity and YouTube and Social Media Content,” explored how artificial intelligence is transforming the commercial creative industry and what creativity means in this era.    Art Director Seo studied Visual Arts at the School of Visual Arts (SVA) in New York and began her career as an art director after joining Innocean through open recruitment. She later worked at HS Ad and SM C&C, followed by a role as an associate manager at a global OTT service company. She is currently active as a freelance AI Creative Director. Her notable works include the Korea Tourism Organization’s “Feel the Rhythm of Korea” campaign.     The Essence and Evolution of Advertising  The first chapter explored the question, “What is advertising?” Seo explained that the Chinese characters that form the word for “advertising”—‘broad’ (廣) and ‘inform’ (告)—refer to the act of widely informing the public. She emphasized that “advertising is not merely showing something but the art of persuasion, a form of marketing communication that embeds a brand in consumers’ minds, and a field of commercial art.”    She highlighted Apple as an example, noting that rather than offering technical explanations, the company centers its messaging on “What can you create with this device?” to communicate brand value through emotional persuasion. She added that “even before the emergence of AI, the advertising industry had already been undergoing rapid change.”    Traditional advertising agencies once generated revenue from production margins and media commissions. However, as digital transformation accelerated and a YouTube- and social media–centered ecosystem emerged, this revenue structure collapsed. Data-driven performance marketing rose to prominence, shifting the focus toward highly stimulating, instantly consumable content and placing greater emphasis on short-term results over brand storytelling.     The Emergence of Generative AI and Industry Transformation  Amid this shift, the rise of generative AI has brought yet another major transformation to the advertising industry. As AI makes it possible for anyone to easily produce advertisements, creative production is no longer the exclusive domain of agencies.    Seo presented several recent AI-generated ads and pieces of content that appeared strikingly similar, pointing out that “copy-and-paste, self-replicating content is increasing.” She also noted that the proliferation of synthetic deepfake ads has elevated provocative content, while scam-like ads that rely on shock tactics have also grown.    She emphasized that “AI advertising certainly has its positive aspects,” offering advertisers new options in terms of cost efficiency and production speed. However, she outlined three reasons why AI-based advertising is still not widely adopted. First, achieving consistency and realistic quality is difficult, and low resolution often fails to meet brand standards. Second, AI outputs cannot be edited directly, requiring complete regeneration to make revisions. Third, consumer trust may decline. She added that many AI models are trained on unclear data sources, making them susceptible to copyright issues when outputs replicate existing materials.    Seo referenced the cases of clothing brand Mango and cosmetics brand Innisfree, explaining that “the uncanny valley phenomenon—figures that appear human yet oddly unnatural—has damaged brand image in some instances.” She further noted that unclear training datasets continue to spark copyright disputes, and many global brands are still using AI only at an experimental level.     AI Use in the Industry  Seo explained that “Coca-Cola’s AI-based global campaign, which featured 17 participating artists and used AI throughout the entire production process, initially drew significant attention but later sparked controversy when it was revealed to have replicated an existing advertisement.” She also noted that “under the Basic Act on Artificial Intelligence, which takes effect next January, all AI-generated advertising videos will be required to include production disclosure, prompting deeper legal and ethical discussions within the advertising industry.”   Sharing concrete changes in the field, she explained that “current practitioners actively use AI when writing creative briefs.” AI serves as an efficient tool for preparing documents that outline an advertisement’s purpose, target audience, key message, schedule, and budget, and it also helps generate visual references during the ideation process.    However, she cautioned that “directly using AI-generated outputs is dangerous,” emphasizing the importance of planning grounded in market research. “You need to understand your consumers and the market in order to craft persuasive messages. Rather than simply following trends, you must be clear about why you are creating the advertisement,” she said.     Considerations and Advice for Using AI  Seo offered six key pieces of advice for advertising production: set a clear planning direction based on thorough research; avoid simply copying trending SNS content; maintain visual consistency aligned with brand identity; avoid focusing solely on visual execution; recognize that achieving the desired output requires ample time and repeated attempts; and collaborate with experts when you are still developing your skills. She added, “AI advertising does not come together instantly. It requires countless trials and revisions. When working with designers, synergy can be created only when respect and mutual agreement are the foundation.”    AI Is Not a God, but a Genie  Art Director Seo compared AI to “a genie, not a god.” “AI does not create on its own. It can only produce meaningful results when users clearly articulate what they want,” she explained. She added, “AI is a tool that helps express imagination and planning skills—it cannot replace human creativity. Ultimately, good advertising is born from human judgment and insight.”    “Van Gogh saw light differently, and Picasso saw form differently. The iPhone also presented a new way of living, far beyond a simple phone. In an era where anyone can create videos, human originality becomes even more essential. Ultimately, creativity in the age of AI depends on how differently humans can think,” she said.    The lecture provided an opportunity to explore the future direction of the advertising industry at a time when AI technology is rapidly advancing, and to reflect on the role of human creators. Seo emphasized that “the more AI advances, the more crucial human imagination and critical thinking become,” stating that “it is human ideas—not technology—that must remain at the center of creativity.” Korea University will continue working with industry experts to provide learning opportunities that enable students to develop both practical skills and creative thinking suited to the digital era.

A Night That Illuminates Career Paths: Korea University Business School’s “Discovering Careers Night”     On Wednesday, October 29, the “Discovering Careers Night (Job多한밤)” alumni mentoring event was held at SUPEX Hall, located in the LG-POSCO Hall of Korea University Business School. “Discovering Careers Night” is jointly hosted by the Business School Alumni Association and the Korea University Economics and Finance Alumni Association (KEFA). The event provides a space for alumni to offer career-related advice to current students, and with continued participation from graduates in diverse fields, this year marked its sixth edition.    The event was moderated by Youngil Kim (Business ’97), Director at Rifa Asset Management and a member of KEFA. He explained, “As we were exploring ways to support students in more meaningful ways beyond financial assistance, we came up with the idea for ‘Discovering Careers Night,’ a program that has continued thanks to the voluntary participation of alumni.”This year’s speakers—Sohyun Park (Business ’98, Head of Corporate Sales at HSBC), Jihye Yang (Business ’02, General Manager at KB Securities PE/Investment Division), Soyoon Park (Business ’08, Manager at BNB Asset), and Soohye Ahn (Business ’18, Principal Investment Division, IB Headquarters at Korea Investment & Securities)—shared their career journeys and offered practical advice based on their experiences in the financial sector.     The first speaker, Soohye Ahn, drew on her experience in the Principal Investment Division under the IB Headquarters at Korea Investment & Securities. She discussed her reasons for pursuing a career in finance and offered practical advice on preparing for employment. Drawing from her diverse experiences—serving on the Business School student council’s marketing team, interning at a venture capital firm, and participating in an exchange program in Singapore—she emphasized that “even activities unrelated to finance eventually become part of your career story,” reinforcing the message that “no experience is ever wasted.”    Jihye Yang shared her career path, which began with an internship at Daewoo Securities and later spanned Deloitte Korea, KB Securities as a research analyst, Meritz Securities, and Neilson & Company as a marketing consultant. She candidly spoke about the realities of M&A due diligence and PE investment work. Reflecting on periods when she handled multiple trillion-won deals simultaneously, she noted, “Deals can shift directions several times in a very short period, and coordinating stakeholders and communication is the biggest variable,” emphasizing that “behind glamorous headlines lies intense workload and physical demands.” Nonetheless, she urged students to embrace challenges, saying, “The process of enduring and learning in difficult environments becomes the muscle that sustains your career later.”      The third speaker, Soyoon Park, also shared her “diverse career path,” having worked across a wide range of organizations and roles—including Ridibooks, KB Securities ECM, venture capital, and now an asset management firm. She spoke candidly about what she learned at each stage: the grueling late-night workload as a consulting intern, data and service operations at a startup, IPO execution in ECM, and startup investments in VC. She encouraged students by saying, “You need to try a variety of experiences to truly understand what kind of work suits you.”    The final speaker, Sohyun Park, reflected on her career journey—from working in IR at a listed company to becoming the Head of Corporate Sales at the global financial institution HSBC. She explained how she came to understand the stock market through drafting disclosures and engaging with analysts and institutional investors. She also shared her experiences as an equity sales representative in Hong Kong, New York, and other global financial hubs, where she communicated closely with international investors. In addition, she offered interview advice, noting that “what companies look for is not a ‘perfect answer,’ but the attitude and sincerity to explain your thoughts logically without getting nervous.”      After the presentations, students asked detailed questions about career strategies in the financial sector, ways to overcome slumps, organizational culture, work intensity, and more. Reflecting on the session, Soyoon Park shared a message of encouragement: “Listening to your questions and conversations, I found you all incredibly energetic, smart, and passionate. The job-search period may be the time in life when you face the most rejections, but rather than feeling hurt or discouraged, I hope you see it as a process of finding the place that suits you best.”    Students who attended the event responded positively. Seongbin Choi, a visiting student from the University of Hong Kong, said, “It was impressive to meet senior professionals who came all the way to campus to share their experiences so candidly. I could truly sense the strength of the Korea University Business School alumni network.” Yeonsu Bae (Business ’21) added, “It’s rare to have opportunities to directly meet and ask questions to professionals working in fields we’re interested in, so I hope events like this continue to be offered more often.”      At this event, alumni shared their experiences to offer juniors practical advice and motivation, while students broadened their career perspectives and explored new possibilities through their seniors’ stories. In this way, “Discovering Careers Night” has developed into a warm mentoring space that goes beyond simply sharing job information, opening conversations about “failure and challenge, choice and growth.” Through this event, the Business School reaffirmed the solidarity and social responsibility of its alumni network and will continue expanding meaningful opportunities for exchange that connect academia, industry, and generations.

The Future of Corporations Proposed by Youth: The 2nd Corporate Governance Competition Concludes Successfully    On Friday, November 7, the finals and awards ceremony of the National University Student Corporate Governance Competition, hosted by the Korea Corporate Governance Forum and the Korea University Asian Institute of Corporate Governance, took place at Supex Hall in the LG-POSCO Building at Korea University. Designed to encourage university students’ interest in corporate governance issues and foster creative discussions and proposals, the competition marked its second year. With even greater enthusiasm and participation than last year, a total of five teams advanced to the finals and delivered highly competitive presentations.    The event was moderated by announcer Doeun Yeo, and the judging panel consisted of Namuh Rhee, President of the Korea Corporate Governance Forum; Joonbum Cheon, attorney and CEO of Wise Forest; Hyeseop Sim, attorney; and Hyung-Kyoon Kim, Managing Director at Tcha Partners Asset Management.    Before the team presentations, Woochan Kim, Director of the Korea University Asian Institute of Corporate Governance, expressed his appreciation to all participating students and introduced the six judging criteria: (1) basic understanding of corporate governance, (2) sufficient research on factual matters, (3) creativity, rationality, and validity of conclusions, (4) understanding of corporate boards, (5) quality of responses during the Q&A, and (6) overall presentation.      The first team to present, Hoan Tteul Gaemideul (The Riverbank Ants) delivered a presentation titled “A Plan to Enhance the Corporate Value of Harim Holdings,” based on their analysis of the company’s corporate governance structure and financial condition. They categorized the causes of Harim Holdings’ undervaluation into financial, non-financial, and shareholder-return factors, and proposed a creative solution to strengthen shareholder return capacity by introducing a dividend expansion strategy that reflects the revised dividend income separation taxation system.    The team “Next Value Initiative” presented “Improvement Measures to Enhance Shareholder Value at KUMHO E&C,” analyzing the company’s governance-related constraints and the resulting market valuation imbalance. They identified the core risks as: (1) unfair support for controlling shareholders, (2) inconsistent shareholder return policies, (3) lack of independence in the board and audit bodies, and (4) insufficient minority shareholder protection mechanisms.  They also proposed corresponding solutions and emphasized that KUMHO E&C, which has long functioned as a buffer absorbing controlling-shareholder risks, should shift toward becoming a company that serves all shareholders.    Next, the team “Stewardship” delivered a presentation titled “Enhancing Shareholder Value at HYOSUNG: Governance Improvements Through Board Reform.” Focusing on issues arising from owner-family risks, they highlighted the remaining challenges despite previous improvement efforts and proposed a multifaceted set of solutions, including increasing shareholder return rates, mitigating information asymmetry for shareholders, and strengthening board independence.      The team “Gwanaksan Raccoons” delivered a presentation titled “Nongshim: Taking Flight Through Corporate Governance Reform,” outlining improvement measures derived from their analysis of the Nongshim Group’s governance structure. They estimated the incentives and scale of intra-group tunneling and proposed converting Nongshim and Youlchon Chemical into subsidiaries as a means of reducing private benefit extraction.    Lastly, the team “Tiger Guardians” delivered a presentation titled “Enhancing Corporate Value Through Governance Improvements at Youngone Corporation.” They identified issues such as the company’s dual-listing structure, unfair internal transactions, and the lack of transparency in executive compensation, and proposed practical solutions to address each of these factors.      After all team presentations concluded, the results were announced. The team “Gwanaksan Raccoons” won first place, “Hoarding Ants in the Garden” and “Tiger Guardians” tied for second place, and “Next Value Initiative” and “Stewardship” shared third place. Chairman Namuh Rhee remarked, “The presentation content was excellent, but I was particularly impressed by the students’ confidence on stage. Their understanding of the Commercial Act amendments was also noteworthy.” He added, “If precise stock valuation and analyses of domestic and global competitors were conducted together, even stronger results could be produced.”    Sunghoon Kim (Business School, Seoul National University), a member of the winning team “Gwanaksan Raccoons,” said, “While preparing for this competition, I realized that many companies in Korea still have weak governance structures. Nevertheless, I believe there is ample room for improvement, as companies with strong governance clearly receive better evaluations in the stock market.” He added, “Although the preparation process was not easy, it was deeply rewarding, and I feel a strong sense of accomplishment knowing that the measures we proposed could potentially contribute to real corporate change.” He also encouraged other students to participate in the corporate governance competition.      This competition holds significant meaning as it enables the younger generation to directly analyze corporate governance issues and grow into key contributors to building a healthier corporate ecosystem. The Korea University Corporate Governance Research Institute plans to continue offering practical learning opportunities that go beyond academic research, allowing university students to gain firsthand experience with real corporate environments and the importance of social responsibility. Furthermore, through continued collaboration with the Korea Corporate Governance Forum, the institute aims to support the development of young talents who will lead the advancement of corporate transparency and sustainability in the future. 

Data Speaks the Language of Management… KUBS DT Day      On Friday, November 7, the 6th KUBS DT Day, hosted by the Center for Digital Transformation & Business (CDTB), was held at the LG-POSCO Hall of Korea University Business School. KUBS DT Day is an event designed to identify and share new business models for the corporate and public sectors in the era of digital transformation. Through this event, KUBS aims to provide members of Korea University with business insights into digital transformation and to establish a virtuous cycle of academia–industry cooperation through mutually beneficial partnerships with corporations.      In the morning, the “DAB (Data Analytics for Business) Competition Finals” took place, followed in the afternoon by the “Capstone Project Midterm Presentations.” The DAB Competition is designed to address real-world social and industrial issues through data analysis. This year, three teams out of eight advanced to the finals and delivered their presentations. Professors Kyung Sam Park (Director) and Jeunghyun Kim served as judges.    The first presenting team, “Ttasum,” proposed an “Integrated Weather and Walking Environment Safety Map” for the elderly. By integrating environmental data such as heat waves, cold waves, and road slopes, the service guides safe walking routes for senior citizens. Simulation results showed that it could reduce accident risk by approximately 5.6%. It was an exemplary case of using data not merely for navigation but to realize the principle that “everyone has the right to move safely.”    The team “HippoKUrates” focused on the issue of re-transfer of emergency patients—commonly known as “emergency room bounce-backs.” By combining medical data with a RAG-LLM (retrieval-augmented large language model), the team implemented an emergency medical resource recommendation system that analyzes patient symptoms and hospital capacity in real time. Designed on the basis of interviews with active paramedics and medical professionals, the model received high praise from the judges for its technological approach to addressing the societal challenge of reducing the golden hour for critically ill patients.    Lastly, the team “TtareungPang” proposed a demand-based redistribution algorithm to address the imbalance in the rental and return of Seoul’s public bicycles, “Seoul Bike.” By incorporating rental failure data along with variables such as weather and time of day to design optimal truck relocation routes, the model enhanced not only operational efficiency but also citizen satisfaction. It served as a strong example of how data can be leveraged to improve the quality of public services.      The judges remarked, “All three teams remained committed to the essential question of not just how to use data, but for what purpose it should be used,” and added, “Their clear problem definition and incorporation of on-the-ground insights were particularly impressive.” The grand prize was awarded to “HippoKUrates,” while “Ttasum” and “TtareungPang” received excellence awards.    The “DAB Competition” is not merely an academic contest but serves as a testbed for addressing social issues through data analysis and as a microcosm of future-oriented business education. Participating students went beyond collecting and analyzing data, embodying the academic mindset of “understanding and transforming the world with data.” This year’s event stood as a vivid illustration of the Korea University Business School’s ideal of “Practical Wisdom.”      In the afternoon, under the theme of analytical thinking that drives digital transformation, the 6th cohort of MSBA students presented the interim results of their corporate collaboration projects.    In his opening remarks, Associate Dean for Planning Byung Cho Kim stated, “DT Day is a process of understanding the world through data and discovering new possibilities within complex challenges.” This year’s presentations featured 20 students working in collaboration with seven organizations: Hyundai Motor Securities, Hyundai Motor Company, LG CNS, Hyundai Home Shopping, Hyundai Department Store, PwC, and LG Household & Health Care Co., Ltd.    ▲ The Hyundai Motor Securities team analyzed the financial characteristics of the second generation of baby boomers and developed a retirement pension product recommendation algorithm.  ▲ The Hyundai Motor Company team designed a promotion-based customer segmentation model to strengthen retention among Blue Members customers.  ▲ The LG CNS team introduced a graph database–based AI modeling tool for consultants, while  ▲ the Hyundai Home Shopping team proposed a new content operation strategy that integrates broadcast identity preservation with data efficiency.  After the break,  ▲ the Hyundai Department Store team presented a store- and product-level demand forecasting model to improve inventory management efficiency,  ▲ the PwC team showcased a model that automatically generates consulting reports using a multi-agent system, and  ▲ the LG Household & Health Care Co., Ltd. team implemented an AI decision-making framework capable of developing brand strategies using consumer review data.      Following the presentations, Professor Jeunghyun Kim, Director of the BA program, remarked, “This year’s projects have clearly advanced in their ability to handle industry data,” adding, “What stood out was the effort to redefine problems through data and to translate insights into real business decision-making.”  Through this process, students experienced firsthand how data is transformed into insight and insight into strategy. Over approximately two and a half hours, each team’s analytical process and practical proposals were delivered in a dense and engaging manner. While students gained direct experience in how data evolves into strategy, partnering organizations and faculty explored the potential for applying these new ideas to real industry settings.  Even after the event concluded, the presenting students and representatives from partner organizations continued to exchange ideas freely and share feedback. On site, participants remarked that “data analysis is becoming the language through which industrial problems are rewritten.” True to its name, DT Day concluded as a day in which data expanded the boundaries of thinking. 

“2025 Fall CHOO CHOO DAY” Held… A Stage of Innovation for Young Entrepreneurs’ Innovation   On November 7, “2025 Fall CHOO CHOO DAY (Korea University Student Start-up Demo Day),” hosted by the Korea University Business School, was held at D.CAMP Mapo in Mapo-gu, Seoul. Under the theme “Open the Window of Innovation,” the event featured five start-up teams that had completed Korea University’s start-up incubation program, providing them with a platform to share their achievements and visions with current students and industry professionals.  In his opening remarks, Youngkyung Kim, Director of the Startup Station’s Iljin Center for Startup Incubation, stated, “Recently, SK Hynix and Samsung Electronics have been leading the global market by supplying HBM semiconductors, the core components of AI,” and emphasized, “Now that AI has become foundational infrastructure—as essential as water and air—this is the ideal moment for young entrepreneurs to develop innovative services.”      Welcoming the participants, Eonsoo Kim, Dean of the Korea University Business School, remarked, “Just like the name ‘CHOO CHOO,’ this event symbolizes a strong departure toward new paths,” expressing his hope that “today’s stage will become the starting point where founders’ ideas connect to investment and collaboration.”  Serving on the Q&A panel were Henry Chung, CEO of KAIST Venture Investment Holdings; Seunghyun Kim, Director at Shinhan Venture Investment; Ino Jung, Team Leader at POSTECH Holdings; Hagyeong Kim, CEO of ZD Ventures; and Na Yeon Kim, Associate at BonAngels Venture Partners. The panelists thoroughly assessed each team’s strategies and execution plans, offering practical and grounded advice.  During the open-mic session, Sangil Bae, CEO of SPACEJUMP, took the stage as a guest speaker and advised, “Even if you fail, take actions that allow you to measure outcomes,” adding, “You need the courage to identify your top priority and boldly let go of the rest.”      During the main startup presentation session, five teams presented their work: ▲HandyBus, a fandom mobility platform; ▲Samnyangeez, an AI pet simulation game; ▲Gaon, an AI audio correction solution; ▲StellUp (Hangleling), a business Korean conversation service for foreigners; and ▲PRAP (Tarte AI), an AI-based STO (fractional investment) platform.  During the Q&A session, Na-yeon Kim asked, “Samnyangeez’s monthly active users (MAU) are currently around 350, which is not very high. Is this because content expansion is still in progress?” In response, CEO Sojung Choi said, “Although the service is not yet fully complete, users continue to stay because they form emotional bonds with their characters. This gives us confidence in the platform’s future growth potential.”  Next, Director Seunghyun Kim asked whether creators or indie musicians have a need to invest in improving audio quality in the same way professional musicians do. Gaon’s CEO, Jae-eun Noh, explained, “Professional musicians invest significant time and money to achieve the best quality, but creators prioritize quick uploads for monetization, so they prefer solutions that are easy to use and applicable even in live settings.”        This “2025 Fall CHOO CHOO DAY” was more than just a presentation event—it demonstrated that universities are increasingly functioning as practical platforms within the youth start-up ecosystem. The event provided student start-up teams with a valuable on-site opportunity to meet directly with investors and industry professionals, engage in networking, and explore ways to translate their ideas into real business opportunities.  For the students, the greatest takeaway was experiencing a full learning cycle of “idea → presentation → feedback → execution.” Refining their service models while preparing for the presentation, strengthening their strategies through direct feedback from the panel, and building connections with industry professionals during post-event networking constituted a form of hands-on learning that went beyond traditional education. In addition, the booth exhibitions and networking sessions held before and after the presentations enabled meaningful interactions with fellow founders, investors, and industry leaders, significantly expanding the students’ presence and roles within the start-up ecosystem.  Korea University plans to continue strengthening industry–academia cooperation and to further its efforts in fostering entrepreneurial talent so that innovative start-ups can continue to grow. 

A Closer Look at the 2025 SK Research Award-Winning Papers The 2025 SK Research Award Recipients.  From left: Professors Minjae Koo, Baek Jung Kim, Jeunghyun Kim, In Joon Noh, Kwangtae Park, Gunwoong Lee, Kyuhan Lee and Ju Hyun Pyun.      Riding Attention Spikes: How Analysts Respond to Advertising  Authors: Professor Minjae KOO et al. (co-authors: Annika Wang, Yin Wang, Liandong Zhang)  Journal: Contemporary Accounting Research  This study empirically examines how security analysts strategically respond when product advertising increases investor attention. By combining weekly advertising data with analyst report data, the analysis reveals that analysts tend to issue more optimistic earnings forecasts following periods of intensive advertising. This tendency is particularly pronounced among analysts at brokerage firms whose revenue structures rely on commissions, suggesting that such behavior reflects the strategic use of investor attention rather than mere cognitive bias.  The study also finds that optimistic forecasts increase trading activity among retail investors, thereby amplifying market reactions. These findings demonstrate that analysts are not passive recipients of information distortion but active participants in shaping market sentiment, offering new insights into the interactions among advertising, information flows, and financial decision-making. As an integrative study bridging accounting and finance, it provides important implications for market transparency and regulatory policy.        The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal  Authors: Professor Baek Jung KIM et al. (co-authors: Rishad Habib, David J. Hardisty, Katherine White)  Journal: Journal of Marketing Research  This study identifies the “Closing-the-Gap Effect,” a phenomenon in which donors contribute more to charities that are farther from meeting their fundraising goals when these organizations are evaluated jointly. Drawing on six preregistered experiments, seven follow-up experiments, and more than 10,000 real crowdfunding observations, the researchers empirically validate this effect. The findings show that when donors assess charities side by side, they perceive greater need salience and therefore tend to allocate more donations to organizations with lower goal-achievement rates. However, this effect disappears when charities are evaluated individually.  The effect also weakens when differences between organizations are small or when for-profit entities are included in the choice set. By illuminating the psychological mechanisms linking social comparison to donation behavior, this study advances theoretical understanding in nonprofit marketing and social psychology. It further offers practical implications for designing platform-based fundraising campaigns and strategies that effectively encourage charitable giving.        Service Operations for Justice-on-Time: A Data-Driven Queueing Approach  Authors: Professor Jeunghyun Kim et al. (co-authors: Nitin Bakshi, Ramandeep Randhawa)  Journal: Manufacturing & Service Operations Management (Vol. 27, Issue 1)  This study offers an innovative attempt to analyze structural delays in judicial systems from an Operations Management perspective. Focusing on the Supreme Court of India, the authors conduct simulations based on real court data and model the judicial process, in which cases are routed through pre-admission and post-admission stages. The analysis identifies judges’ limited processing capacity and rigid scheduling practices as key drivers of delays. The results further show that implementing greater work-hour flexibility and schedule-adjustment policies can reduce average delays by up to 65%.  As the first empirical study to reframe the social value of “Justice-on-Time” as a data-driven operations efficiency problem, this research is recognized as an exemplary convergence study that bridges public service and operations management.        Evaluating Quality Reward and Other Interventions to Mitigate US Drug Shortages  Authors: Professor In Joon Noh et al. (co-authors: Sergey Naumov, Hui Zhao)  Journal: Journal of Operations Management (Vol. 71, Issue 3)  This study quantitatively evaluates policy interventions aimed at addressing drug shortages in the U.S. generic pharmaceutical market. The researchers develop a system dynamics model to compare the long-term effects of traditional policies—such as shortening approval processes and expanding production—with those of the recently highlighted “Quality Reward” incentive system. The simulation results indicate that while traditional policies offer only short-term relief, quality-based incentives provide a sustainable solution that structurally mitigates drug shortages. However, the study also finds that such incentives may induce market monopolization by certain firms, underscoring the need for complementary quality information disclosure mechanisms.  By empirically demonstrating that quality-focused supply chain management can maintain a balance between public health stability and industrial competitiveness, this study offers robust scientific evidence for pharmaceutical policy design and is highly regarded for its contribution.        Are All Generic Drugs Created Equal? An Empirical Analysis of Generic Drug Manufacturing Location and Serious Drug Adverse Events  Authors: Professor In Joon Noh et al. (Gray John, Ball George, Wright Zachary, Hyunwoo Park)  Journal: Production & Operations Management  This study quantitatively evaluates policy interventions aimed at addressing drug shortages in the U.S. generic pharmaceutical market. The researchers develop a system dynamics model to compare the long-term effects of traditional policies—such as shortening approval processes and expanding production—with those of the recently highlighted “Quality Reward” incentive system. The simulation results indicate that while traditional policies offer only short-term relief, quality-based incentives provide a sustainable solution that structurally mitigates drug shortages. However, the study also finds that such incentives may induce market monopolization by certain firms, underscoring the need for complementary quality information disclosure mechanisms.  By empirically demonstrating that quality-focused supply chain management can maintain a balance between public health stability and industrial competitiveness, this study offers robust scientific evidence for pharmaceutical policy design and is highly regarded for its contribution.        Protecting Workers from Rude Customers to Enhance Organizational Identification in Emotional Labor Environments  Authors: Professor Kwangtae Park (co-authors: Hyojeong Kim, Nagesh N Murthy, Anurag Agarwal)  Journal: Production and Operations Management  This study empirically examines how Emotional Dissonance—experienced by workers in call center environments where emotional labor is routine—affects their Organizational Identification (OID). Emotional dissonance arises when employees’ actual feelings do not align with the emotional expressions required by the organization, and over time, it weakens organizational commitment and job satisfaction. Using data from a large sample of call center employees, the study elucidates the mechanism through which emotional dissonance diminishes organizational identification and tests moderating factors that may alleviate this effect.  The analysis shows that, first, the more employees perceive customer-interaction protection policies as genuine and effective, the more the negative impact is reduced; and second, strong supervisor Servant Leadership helps sustain OID levels. Notably, although long-tenured employees experience greater cumulative emotional labor, their sense of organizational attachment can be restored when institutional protection and leadership support are provided together. By demonstrating that psychological protection for emotional laborers and organizational policy design operate complementarily, this study expands scholarly understanding of human-centered leadership in the field of service management.        Consumer Evaluation of Digital Product Innovations: Disentangling Effects of Novelty, Familiarity, and Complementarity  Authors: Professor Gunwoong Lee et al. (co-authors: Nilla Zhang, Wai Fong Boh) Journal: MIS Quarterly  This study empirically examines how consumers’ familiarity and novelty perceptions influence their evaluations when digital product manufacturers pursue innovation. Using data on hardware feature innovations in complex digital devices such as smartphones and laptops, the researchers test the interaction effects of innovation timing and software support on consumer satisfaction. The results indicate that familiar functions receive more favorable evaluations when introduced early in the product cycle, whereas novel functions gain greater acceptance when introduced with some delay. In contrast, simultaneously releasing new features alongside complex software leads to consumer confusion and negative evaluations.  By clarifying the complementarities and timing strategies between hardware and software innovation, the study offers meaningful practical implications for technology marketing and innovation management. It is also academically recognized for explaining the market acceptance of technological innovation through the lens of the consumer learning curve.        Leveraging Large Language Models for Hate Speech Detection: Multi-Agent, Information-Theoretic Prompt Learning for Enhancing Contextual Understanding  Authors: Professor Kyuhan Lee et al. (co-author: Sudha Ram)  Journal: Journal of Management Information Systems  This study proposes a novel approach to enhancing the accuracy and contextual understanding of hate speech detection by designing Large Language Models (LLMs) within a Multi-Agent framework. Whereas single-model detection methods struggle to capture complex linguistic elements such as context, satire, and metaphor, this study develops a system in which multiple AI agents cross-verify and collaborate on their judgments. The authors also introduce an information-theoretic entropy criterion to quantify the efficiency of prompt selection, resulting in significant improvements in detection accuracy compared with existing models.  This approach improves the feasibility of real-time content monitoring on large-scale online platforms and demonstrates that technological interventions can help curb the spread of hate speech, a major source of social conflict. The study is recognized for advancing ethical and public values in the information systems field by illustrating how AI technologies can support societal responsibility. In doing so, it contributes to reducing social tensions and fostering healthier communication environments.        Fear of Appreciation and Current Account Adjustment  Authors: Professor Ju Hyun Pyun et al. (co-corresponding authors: Paul R. Bergin a, Kyunghun Kim b)  Journal: Journal of International Economics  This paper finds that one-sided nominal exchange-rate interventions—specifically, a “fear of appreciation”—delay the adjustment of current account surpluses, offering new evidence for Friedman’s claim that current account adjustment proceeds more rapidly under flexible exchange rates. The study shows that countries with more flexible exchange-rate regimes adjust current account deficits more quickly than those with fixed regimes, but this pattern does not hold in the case of surpluses.  This asymmetry is associated with policies aimed at resisting currency appreciation in some countries. To account for this, the authors develop a multi-country monetary model that incorporates a policy rule representing a “fear of appreciation,” modeled as an occasionally binding constraint. The model illustrates how government capital controls that sustain an exchange-rate regime influence international financial adjustment mechanisms and explains the substantial asymmetries in adjustment speeds depending on the exchange-rate regime and whether a country is in surplus or deficit.  The study empirically extends Friedman’s argument and presents a new theoretical framework that accounts for asymmetries in modern capital control and reserve accumulation policies.