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Turning Financial Data into Research - Special Lecture on Exploring Bloomberg Data for Academic Rese

"Turning Financial Data into Research" Special Lecture on Exploring Bloomberg Data for Academic Research The Bloomberg Terminal contains one of the world's most comprehensive collections of financial market data. However, transforming that information into meaningful research variables requires multiple steps, from exploring available data and verifying variable definitions to extracting data and constructing research datasets. To help students navigate this process, Korea University Business School (KUBS) held a special lecture titled "Financial Data Exploration and Research Applications Using Bloomberg" on Friday, May 15, at the LG-POSCO Building. The session was led by Dr. Ha-yeon Park of the Korea University Business Administration Education and Research Group for BK21 FOUR and was attended by KUBS graduate students. The Bloomberg Terminal is a widely used financial data platform that provides access to real-time market information, company data, and financial analytics. During the lecture, students learned how to search for and extract financial data using both the Bloomberg Terminal and its Excel Add-in, while also exploring how Bloomberg data can be effectively applied to academic research. Dr. Park introduced the basic structure of the Bloomberg Terminal and demonstrated practical methods for exploring financial data. She guided students through the process of identifying research variables and verifying their definitions, emphasizing that carefully confirming variable names, definitions, and available options before downloading data is essential for ensuring research accuracy. She then explained how to extract data using the Excel Add-in and organize Bloomberg data into structured datasets suitable for empirical research. In the latter part of the lecture, Dr. Park demonstrated how Bloomberg data can support academic research by drawing on several case studies, including examples from her own work. She explained how ETF-related data can be identified, extracted, and organized according to different research objectives. She also advised students not to rely exclusively on Bloomberg, noting, "Rather than using Bloomberg as a single data source, I recommend using it for the types of data in which it has particular strengths." She emphasized the importance of cross-checking Bloomberg data with other databases whenever appropriate. The lecture provided students with a practical overview of how financial data can be translated into research—from developing research questions and selecting appropriate variables to constructing reliable datasets. By following the entire workflow, participants gained a clearer understanding of how Bloomberg data can be explored, evaluated, and incorporated into academic research. The lecture also reflects Korea University Business School's recent expansion of its Bloomberg Terminal infrastructure. As part of a financial data hub established through a KRW 1 billion donation from Eugene Investment & Securities, KUBS increased the number of Bloomberg Terminals from one to twelve—the largest Bloomberg Terminal installation among universities in Korea. Nine terminals have been installed in the Sudang CLC Lounge, while the remaining three are available through remote-access accounts. The Bloomberg Terminal is one of the most widely used financial data platforms in investment banking, asset management, equity research, and other finance-related fields. Hands-on experience with the platform provides students with valuable practical skills that can help them transition into careers in the financial industry. Students who complete the Bloomberg Market Concepts (BMC) certification may also find it beneficial when preparing for the CFA examination or applying for internships in finance. With the expanded infrastructure significantly improving access throughout the semester, more students now have the opportunity to work directly with real-time market data in their coursework, research projects, and academic studies. KUBS Student Press Reporting by Chaewoo Lee Photography by Jinyoung Park

2026.07.22 Views 365

"What If You Dream of Career Development?"—2025 Korea MBA Admission Information Session Held

"What If You Dream of Career Development?"—2025 Korea MBA Admission Information Session Held On September 11, 2024, Korea University's Graduate School of Business (Dean: Eonsoo Kim) hosted an admission information session for the 2025 Korea MBA program at LG-POSCO Hall. Unlike the in-person session for the Finance MBA and the hybrid session for the Executive MBA, the Korea MBA information session was conducted entirely online. The agenda included a welcome speech by Dean Eonsoo Kim, an introduction to Korea University Business School, an overview of the Korea MBA program, admission guidelines, and presentations from student clubs. The Korea MBA program is designed for working professionals aspiring to continuous career development, rooted in the rich history of Korea University's Graduate School of Business Administration. The program employs various teaching methods, including discussions, presentations, and group projects, allowing students to choose one of eight specialized tracks: Global Business, Marketing, Human Resources, Strategy, Finance, Accounting, Logistics, Service & Operations Management (LSOM), and Management Information Systems (MIS). Professor Tai Gyu Kim, the academic director who introduced the Korea MBA program during the session, highlighted its distinctive courses. He explained that the Introduction to General Management (Orientation) course offers students an opportunity to deepen their understanding of the curriculum while learning the university's anthem and cheers, fostering camaraderie with peers and alumni. Additionally, the Special Topics on Management course provides insights into contemporary business trends and innovative concepts. The session also featured information about an overseas Field Trip, where Korea MBA students visit prominent countries to attend lectures by local scholars and experts, participate in corporate visits, and engage in industry tours, enhancing their global business perspective. To showcase vibrant student life, club activities were highlighted through creative videos made by each club, followed by a Q&A session with the Korea MBA Student Council, who shared insights into MBA life. For those interested, the application period for the 2025 Korea MBA program runs from September 13 to October 11. For further inquiries, prospective students can contact the admissions office at 02-3290-1303 or 2705.

2024.09.25 Views 3328

The Best Choice for Future CEOs: 2025 Executive MBA Admission Information Session Held

The Best Choice for Future CEOs: 2025 Executive MBA Admission Information Session Held On September 6th, Korea University's Graduate School of Business Administration (Dean: Eonsoo Kim) hosted an admission information session for the 2025 Executive MBA program at LG-POSCO Hall, with both in-person and online attendance. The in-person event took place in Young-Il Ahn Hall, while an online livestream was available via KUBS’s YouTube channel. The session covered several key topics: an introduction to Korea University Business School, an overview of the Executive MBA program and curriculum, a showcase of the program’s distinctive features, admission guidelines, a Q&A session, and introductions to the alumni association and student clubs. The event began with a welcome video from Dean Eonsoo Kim, followed by a presentation from Associate Dean Gangseog Ryu. Associate Dean Ryu emphasized that “Korea University's Graduate School of Business Administration is a pioneer in the field and consistently holds the title of the top business school in the country.” He also highlighted that the school is the only domestic institution listed in the Financial Times 2023 Global Executive MBA Rankings, adding that “the Executive MBA program has consistently ranked among the top 100 worldwide as a standalone offering.” The session continued with an introduction to the Executive MBA program and its curriculum, delivered by two academic directors, Professors Shijin Yoo and Daeki Kim. They explained that the Executive MBA employs a modular format, featuring intensive two-week courses followed by a one-week break, allowing for 5 to 7 modules per semester. Additionally, they introduced the ELITE Project, a unique initiative where participants take on the role of CEO to present innovative business strategies and entrepreneurial ideas. After the Q&A session regarding the curriculum, alumni and student clubs gave presentations, highlighting the strong network among graduates. Participants learned about a variety of clubs, including the Business Club “Bisty” and the Wine Club “Warak.” The application period for the 2025 Executive MBA program runs from September 13 to October 11. For further inquiries, prospective students can contact the admissions office at 02-3290-1309.

2024.09.25 Views 3471

“The Future of Marketing Transformed by AI”: Entrepreneurship Academy Lecture on Demand by Joo-hye S

“The Future of Marketing Transformed by AI”: Entrepreneurship Academy Lecture on Demand by Joo-hye Shin of SELFISH CLUB On September 10, 2023, Korea University's Business School (Dean: Eonsoo Kim) hosted a lecture on demand for the Entrepreneurship Academy at the Startup Research Center (Director: Jungbien Moon) in Room B308 of the Hyundai Motor Hall. The lecture was delivered by Joo-hye Shin, master of SELFISH CLUB. Joo-hye Shin is the founder of SELFISH CLUB and serves as a leading speaker for AI marketing education at various institutions, including the Gyeonggi Knowledge and Busan Economic Promotion Agency, Fast Campus, and Class101. During her lecture, she presented on the topic of “Building a Full-Stack Marketing Team with AI.” Shin began by sharing her career journey, which spans over a decade in the marketing field across numerous startups, including the healthcare platform GoodDoc, P2P finance, Wingbling, and Class101. She revealed that her venture into artificial intelligence (AI) stemmed unexpectedly from her experience as a victim of a Ponzi scheme. While working at a real estate investment platform and in P2P finance, she was left broke due to the scheme. "I had to take up marketing as a laborer," she explained. Teaming up with a friend as a "marketing duo," she worked at five different companies, which transformed her perspective on marketing. “In marketing, being ‘number one’ is meaningless; the goal is to achieve a strong positioning in a specific area and become a ‘promotion expert,’” she reflected. This experience ultimately led her to create a full-stack marketing team at Class101, which brings together a team to achieve shared objectives. After using ChatGPT, Shin concluded that AI can be most effectively utilized by those with prior experience. She noted that while AI makes it challenging to recruit specialists like designers and engineers, it presents a golden opportunity for marketers and planners. She emphasized that we are in an era where it is possible to generate prompts based on images, marking the end of watermarking images purchased for use. Shin concluded her lecture by posing the question of whether AI could enable marketers to accomplish tasks previously deemed impossible.

2024.09.24 Views 2707

KUBS Faculty News for August to September 2024

KUBS Faculty News for August to September 2024 1. Professor Hyun Seung Na (Finance) Professor Hyun Seung Na, along with his doctoral student Suji Kim from the Graduate School of Business Administration, was awarded the “Maeil Business Newspaper Best Paper Award” at the Korean Academy of Management’s Convergence Academic Conference, held in Gyeongju from August 12 to 14. Their paper, titled Social Ties in Business Groups: Evidence from Disciplinary CEO Turnovers in Korea, examines how social connections between executives and major shareholders in large business groups influence disciplinary CEO turnovers.

2024.09.24 Views 2716

"Training Financial Experts" 2025 Finance MBA Admission Information Session Held

"Training Financial Experts" 2025 Finance MBA Admission Information Session Held On September 9th, Korea University Business School (Dean: Eonsoo Kim) held the 2025 Finance MBA Admission Information Session in Room 209 of Hyundai Motor Hall. The session followed the order of △Welcome speech by Dean Eonsoo Kim △Introduction to Korea University Business School △Overview of the Finance MBA program △Introduction of finance faculty △Introduction to the Student Council △Campus tour. Dean Eonsoo Kim opened with a welcome speech, stating, "Our business school offers an innovative curriculum that is tailored to the rapidly changing industrial environment and is supported by top-tier faculty. I hope you will experience our outstanding infrastructure firsthand." Following this, Associate Dean Gangseog Ryu provided an overview of Korea University Business School, and Professor Bumjean Sohn, head of the Finance MBA program, introduced the Finance MBA. Professor Sohn remarked, "The Finance MBA aims to nurture financial experts with both competence and vision. The program incorporates the latest trends in the financial sector and offers a comprehensive curriculum that spans all areas of finance." He also highlighted key aspects of the program, including △Overseas Field Trips △Finance Practical Lectures △CFA Program Partnership △Exchange/Double Degree/Renaissance Programs. Finance professors, including Baeho Kim, Woochan Kim, Taejin Kim, James L. Park, and Joon Ho Hwang, also attended and greeted the participants. Professor Woochan Kim commented, "Work must already be demanding, yet your commitment to furthering your education by being here is truly commendable. Your dedication motivates me to deliver lectures that match your passion." Seon-Gyun Song, president of the Finance MBA student council, then introduced aspects of campus life, such as school events, clubs, and student groups. The session concluded with a tour of the business school campus. Applications for the 2025 Spring Finance MBA program will be accepted from September 13th to October 11th, and inquiries can be directed to the admissions office (02-3290-1308).

2024.09.24 Views 3038

For Students Dedicated to Studies and Research… The Winds of Donation Blowing Through KUBS

For Students Dedicated to Studies and Research… The Winds of Donation Blowing Through KUBS This autumn, a wave of donations has swept through Korea University Business School (KUBS), with alumni business leaders and faculty generously contributing to support KUBS students who are deeply committed to their studies. Former KOSAC Chairman Cheon Gu Heo Donates 200 Million KRW to KUBS’s ‘Unmong Scholarship Fund’—Total Scholarship Contributions Reach 700 Million KRW Cheon Gu Heo, a 1959 graduate of the Department of Commerce and former Chairman of KOSAC (Korea Soda Ash Corporation), originally donated 1 billion KRW in 2016 to establish the Unmong Scholarship Fund (Cheon Gu Heo Scholarship Fund). In 2017, he launched the "Unmong Association," a community for scholarship recipients named after his pen name, to foster ongoing connections among students. Since then, Chairman Heo has provided 300,000 KRW per student each semester. However, his contributions have not stopped there. On September 12th, a donation ceremony was held at the president’s office in Korea University’s main building, where Chairman Heo made an additional donation to the Unmong Scholarship Fund. Attendees included Korea University President Dong-One Kim, Vice President for Development and External Affairs Hojung Shin, and KUBS Dean Eonsoo Kim. Chairman Heo stated, "It is my responsibility to help students focus on their studies," vowing to continue supporting students as they grow into future leaders. President Kim expressed his deep gratitude, saying, "We are profoundly thankful for Chairman Heo’s continued support, which stems from his love for his alma mater. We will continue to nurture students so they can become global leaders in their respective fields." Chairman Heo has donated numerous scholarships to both Korea University and KUBS. Of the 450 million KRW he donated on this occasion, 200 million KRW was earmarked for KUBS’s Unmong Scholarship Fund, bringing his total contributions to KUBS to 700 million KRW. The Unmong Scholarship Fund, in recognition of Chairman Heo’s generosity, provides recipients with 3 million KRW per semester for living expenses. Starting in the spring 2024 semester, the number of recipients will increase, with six KUBS students receiving scholarships each semester. Professor James L. Park Donates 100 Million KRW for MS/PhD Student Scholarships KUBS Professor James L. Park has pledged to donate 100 million KRW to provide research scholarships for KUBS master's and PhD students. This donation marks the first scholarship fund dedicated specifically to supporting MS/PhD students, reflecting Professor Park’s commitment to fostering the development of young scholars who will contribute to academic research and societal progress. Associate Dean for Research Dae Il Nam remarked, "MS/PhD students are the future leaders of both academia and society. I hope this donation sparks further support for our graduate students."

2024.09.24 Views 3250