Year-End Nights: A Record of the MBA, E-MBA, AMP, and MSP Gatherings     The year-end season for alumni associations is invariably busy. The closing months at Korea University Business School is difficult to describe as a simple collection of events. The alumni associations of the MBA, Executive MBA (E-MBA), AMP (Advanced Management Program), and MSP programs each brought the year to a close according to their own schedules and formats. What they shared was not merely the name “year-end gathering,” but the density of time each gathering held.   While the overall structure of these events may appear familiar and similar, what each program places at its center and which moments it chooses to preserve differ from one another. These differences are closely tied to how each alumni association records itself and prepares for the coming year. Who is called by name, which contributions are left on record, what messages are conveyed through congratulatory and commemorative remarks, and which scenes are captured in photographs — all of these choices define how each alumni community understands itself.    MBA ‘Night of Alumni’ — Leadership That Extends Learning into Society  At 6:00 p.m. on December 8, 2025, the 2025 Korea University MBA Management Awards Ceremony and Alumni Night was held at the Grand Ballroom of The Plaza Hotel. Hosted by the MBA Alumni Association of the Korea University Business School, the event followed the familiar year-end format of a reception, awards ceremony, dinner, a performance by the cheering squad, and commemorative photography. While adhering to convention, the evening clearly illustrated the values by which the MBA community reflected on the past year and prepared for the next.    At the center of the event was the acceptance speech of Jo Soo-yeon (Class of 1990, K-MBA 70th cohort), recipient of the 2025 Korea University MBA Management Award. As CEO of FM Communications Co., Ltd., Jo introduced her business philosophy of integrating technology, creativity, and sustainability, and expressed gratitude for the learning she gained through the MBA program. She also emphasized her commitment, as an alumna, to contributing to society in ways that enhance the honor and value of the Korea University MBA. Rather than highlighting personal achievement, her remarks placed greater emphasis on extending learning into society.    This tone continued in the remarks of the recipients of the Proud Alumnus Award. Hwang Hyun-sung, Executive Vice President (Class of 1993, K-MBA 73rd cohort), stated, “Whether it is knowledge or wealth, its value grows much greater when it is shared and given,” adding that he would continue to live a life of sharing and service for his alma mater and the alumni association. Lee Kang-hyun, also an Executive Vice President (Class of 2010, K-MBA 90th cohort), noted that the award reflected “the hearts and efforts of many people,” and expressed his intention to practice greater social responsibility. Though expressed differently, both conveyed a shared resolve not to allow achievement to remain merely a personal outcome.    This moment resonated with the mission emphasized when Korea University established the nation’s first MBA program. Leadership that does not end with achievement, but expands into social responsibility and practice, has been passed down through generations, and this year’s MBA Alumni Night once again reaffirmed that tradition. The awardees’ remarks emphasized “one’s posture after success,” shaping the tone of the event by linking the year’s conclusion to future action.    Ultimately, the MBA Alumni Night placed greater weight on the words spoken by those honored than on any elaborate production. Though the awards concluded, the recipients’ remarks remained as promises extending beyond the night itself and toward the coming year. What the MBA alumni repeatedly reaffirmed was not individual success alone, but the manner in which that success is reconnected to society. “Give back what we have learned, and responsibly carry forward the pride of the Korea University MBA” — this message was woven into the December night.    E-MBA ‘Night of Alumni’ — Embracing One Another’s Efforts and Matching Steps Again  The E-MBA year-end gathering was held on December 12, 2025, at Anam Hall of the Korea University Alumni Association. Beginning at 6:00 p.m. with a simple dinner, the event continued with greetings and a toast by the President of the E-MBA Alumni Association. Rather than foregrounding individual achievement, the evening unfolded in an atmosphere focused on recognizing and encouraging one another for the efforts sustained throughout the year. Across the program, the emphasis was placed not on “what more was achieved,” but on “what time was shared together.”    Following a performance by the E-MBA CHORUS, 162 distinguished guests and alumni from each cohort were introduced. This sequence served to highlight how alumni from diverse cohorts collectively form the E-MBA community. Congratulatory remarks and an academic report delivered by Eonsoo Kim, Dean of the Business School, followed, focusing on the current status of program operations and future directions.    The handover of leadership from the 17th to the 18th Alumni Association administration also took place. Kim Deok-cheon, introduced as the 18th President of the Alumni Association, offered words of encouragement for the time that had passed and expressed hope that members would continue to walk forward together in mutual support. Kim Young-mok, the first President of the Alumni Association, was also in attendance and delivered a toast.    The latter part of the evening transitioned into a Night of Alumni Concert. Instrumental and vocal performances were presented, including “Let the Bright Seraphim” from the oratorio Samson, Ave Maria, and Nella Fantasia. The concert provided a calm and reflective close to the year, allowing alumni to look back on one another’s efforts.    The E-MBA year-end gathering thus served as a space to acknowledge the time shared together and to prepare for the year ahead, as participants shared the weight of a demanding year and brought it to a close collectively.    AMP ‘Night of Year-End Support’ — Marking 50 Years and Preparing for the Next 50  The 37th Night of Year-End Support held special significance for the AMP Alumni Association. It marked AMP’s 50th anniversary, coincided with the conclusion of activities for the 99th cohort, and witnessed the 100th cohort stepping forward to carry the community into its next chapter. As the nation’s first Advanced Management Program (AMP), the program has sought to cultivate leaders equipped with advanced management theory, an understanding of global economic trends, and a strong foundation in the humanities.    During the event, participants also shared a commitment to preparing together for the University’s next 120 years. Just as Korea University has responded to societal demands over the past 120 years, it presented a vision of expanding its role over the next century through education, research, and social contribution. The AMP Alumni Association expressed its intention to participate as both partner and supporter in this process, uniting around a shared resolve to pass the record of the past 50 years on to the next generation.    Recipients of the 37th Advanced Management Awards were also introduced. Jang Soon-bong, CEO of KAS Holdings (Class of 2009, 67th cohort), was honored in the Global Construction Management category; Jang Sung-ho, CEO of Baek-Un Industry Co., Ltd. (Class of 2023, 96th cohort), in the Construction Infrastructure Shared-Growth Management category; and Woo Ji-ha, CEO of Applia Agricultural Corporation (Class of 2024, 97th cohort), in the Innovative Management and Distribution category. The introductions highlighted not only their achievements in each field but also the leadership and experience they had accumulated through practice in their respective industries.    Time was also devoted to reviewing the year’s activities. Under the leadership of Park Jang-seon, the 23rd President of the Alumni Association, AMP continued a wide range of events throughout the year, broadening exchanges among alumni. It was shared that the active participation of both the executive team and alumni strengthened the cohesion of the community over the past year.    AMP’s 50-year history cannot be explained simply as the passage of time. Continuity has been sustained through cohort-based participation, dedicated operations, and enduring solidarity among alumni. The title Night of Year-End Support itself reflects this character. Fifty years of networking built upon mutual support were brought together as a shared record, and this year’s event was designed as a space to collectively reflect on that meaning. Through commemoration, awards, and fellowship, the evening concluded with a reaffirmation of the program’s half-century trajectory.    MSP “Night of Business Alumni” — Emphasizing Partnership with the Alma Mater  The 2025 Business Alumni Night, commemorating the 61st anniversary of MSP and marking the close of 2025, was held at 6:00 p.m. on December 18 at Anam Hall of the Korea University Alumni Center, hosted by the MSP Alumni Association. The program followed a structure similar to other year-end events, bringing the season to a well-structured close.    On this evening, the alumni association emphasized close partnership with the University as a core value. Referring to the continuum from the 104th to the 106th cohorts of the Management Research Program, speakers stressed that the development of the University and the growth of the alumni association are inseparable. Alumni were encouraged to take interest in and actively participate in initiatives supporting the University’s advancement. The program’s historical significance—established in 1963 alongside the founding of Korea University’s Graduate School of Business, the nation’s first—further reinforced the message of a tradition carried forward together with the University.    The 2025 Business Award was presented to alumnus Maeng Min-hee (Class of 2021, 98th cohort). Maeng has continued active management initiatives, including overseas patent filings, and was recognized for enhancing the program’s stature through exemplary corporate leadership. The Overall Excellence Award (Grand Prize) for outstanding cohort performance was awarded to the 65th cohort, with President Jeong Ha-seong (Class of 2004, 65th cohort) and Secretary-General Oh Young-wook (Class of 2004, 65th cohort) named as recipients.    In the individual award categories, the Liberitas Award was presented to Lee Jeong-geun (Class of 2008, 72nd cohort), and the Justitia Award to Noh Hee-yeol (Class of 2007, 71st cohort). Lee has placed customer trust at the core of his business philosophy while also serving as Chair of an association supporting the families of fallen service members. Noh has consistently supported alumni association initiatives and has made significant contributions to the development of both the University and the alumni community, including a KRW 150 million scholarship donation to Korea University and mask donations to Korea University Hospital during the COVID-19 period.    The 2025 Night of Business Alumni concluded as both a moment to reflect on the year past and a shared commitment by MSP to carry the coming year forward grounded in mutual growth with the University. The awards and acknowledgments illuminated the profiles of alumni who have contributed to the community across diverse fields. These contributions stand as concrete expressions of MSP’s long-emphasized principle of coexistence with the University, as they are closely connected to support for education, healthcare, and students. In this way, the recognition of alumni achievements quietly filled the year’s end with substance and continuity.         Although the four programs held their year-end events on different schedules and in different formats, the values that emerged were strikingly consistent. Achievements accumulated over the year were not left as individual records alone, but were reconnected to collective responsibility and solidarity. Ultimately, the year-end gatherings functioned as spaces to reaffirm a simple commitment: “We learned together, endured together, and now prepare for what comes next—together.”    This commitment takes concrete form through networks. Year-end alumni events extend beyond simple fellowship, serving instead as moments to revisit the structures of connection—support, participation, inter-cohort succession, and partnership with the alma mater. The act of naming individual contributions and preserving them within collective memory resembles a shared agreement to distribute responsibility so that relationships may endure. In this sense, the year-end night is both a pause at the close of the year and a way of making the next year possible.    In the end, the year-end gatherings of the four programs can be summarized under a single shared value: a community that records achievement together and shares responsibility together. The efforts and contributions accumulated in each individual sphere were brought together under the name of the alumni association, and that accumulation was once again connected to practice directed toward the alma mater and society. Thus, the events concluded not only as a summary of the year, but also as a way of beginning the next. 

Korea Universtiy Business School Opens Admissions for Global Programs (G-MBA & G-MIM)-The Only CEMS Member School in Korea       Korea University Business School is now accepting applications for the Global MBA (G-MBA) and CEMS Global Master in Management (G-MIM) programs, both scheduled to commence in September 2026.      Cultivating Practice-Oriented Global Talent: Global MBA  The Global MBA (G-MBA) is a practice-oriented MBA program designed to cultivate future global leaders. The program offers a structured curriculum that equips students with essential business competencies required across diverse industries and cultural contexts, while also providing flexible track options aligned with individual career goals and circumstances.   The G-MBA is primarily offered as a one-year, full-time program, with opportunities to extend the period of study depending on the selected track: an exchange student track (18 months) or a dual-degree track (two years). Built on an intensive curriculum, the program also features weekly Global CEO Talks, where distinguished speakers from various fields share real-world insights and leadership experiences.    All courses are conducted entirely in English, enabling students to strengthen their communication skills for international business environments while deepening their understanding of global management and leadership. Applicants from all undergraduate majors are welcome, and the program is open to a wide range of participants—from early-career professionals preparing for global careers to working professionals seeking to advance into leadership roles. Upon successful completion of the program, graduates are awarded the Master of Business Administration (MBA) degree.      The Only CEMS Global MIM Program in Korea: Dual Recognition with the MIM Degree and the CEMS MIM Certificate  The CEMS Global Master in Management (G-MIM) is a one-year, intensive, full-time program offered in collaboration with CEMS, a global alliance of leading business schools. CEMS operates under the principle of “one country, one business school,” and in 2015, Korea University Business School was selected as the sole CEMS member institution in Korea.    The CEMS Graduation Ceremony was held in Rio de Janeiro, Brazil, in 2025, and is scheduled to take place at Korea University in 2026, making the upcoming ceremony particularly meaningful for the School and its community.    The G-MIM program offers a curriculum in which students study for one semester at Korea University and one semester at a leading partner business school overseas. Through learning in diverse national, cultural, and business environments, participants build a strong global network while strengthening their practice-oriented competencies. All courses are conducted entirely in English, and the program also includes an eight-week global corporate internship.    The program is open to undergraduate graduates (or expected graduates) in business, economics, or related fields, with a primary focus on early-career candidates with less than two years of full-time work experience who aspire to become future leaders. Upon completion of the program, students are awarded both the Master in Management (MIM) degree and the CEMS Master in International Management (CEMS MIM) Certificate.      World-Class Educational Infrastructure and International Accreditation: Three-Round Admissions Process  Korea University has continued to strengthen its educational and research capabilities, supported by the largest full-time faculty body in Korea, and offers a world-class educational environment. Another key strength is that Korea University was the first institution in Korea to obtain and maintain AACSB and EQUIS accreditation and re-accreditation across all degree programs.    Admissions for this intake will be conducted in three rounds, with information sessions held in each round to provide applicants with detailed program information. For inquiries regarding admissions and applications, please contact the MBA Administrative Office at +82-2-3290-1309.   

KUBS Faculty News (October–December 2025)    1. Professor Min Jung Kim     Professor Min Jung Kim received both the Corporate Strategy Best Paper Prize and the Outstanding Service Award in the Knowledge & Innovation Division at the Strategic Management Society (SMS) Annual Conference 2025, held in October 2025 in San Francisco, USA.    The research awarded the Best Paper Prize, titled “Strategic Responses to Rival Advancements: R&D Project Decisions and Resource Reallocation,” is a collaborative study with Professor Christine Choi (University of North Carolina at Chapel Hill) and Professor Sohyun Park (Stevens Institute of Technology). The study examines how firms decide which existing R&D projects to exit when new growth opportunities—such as technological advancements by competitors—emerge. In particular, it empirically identifies the impact of portfolio-level knowledge externalities on firms’ exit decisions.    In addition, Professor Kim was honored with the Outstanding Service Award in the Knowledge & Innovation Division in recognition of her contributions to fostering research exchange and collaboration within the academic community. The award acknowledges her service as a Representative-at-Large for the SMS Knowledge & Innovation Division.      2. Professor Martin Hemmert      Professor Martin Hemmert was recognized as a co-author of one of the Top 10 Articles of the Past 25 Years selected by the academic journal Asia Business & Management, in celebration of the 25th anniversary of Palgrave Macmillan. The list was curated by the journal’s editorial team based on criteria including quality, impact, and contextual insight.    The selected article is as follows:  Hemmert, M., Cross, A. R., Cheng, Y., Kim, J.-J., Kohlbacher, F., Kotosaka, M., Waldenberger, F., & Zheng, L. J. (2019). The distinctiveness and diversity of entrepreneurial ecosystems in China, Japan, and South Korea: An exploratory analysis. Asian Business & Management, 18, 211–247.    This recognition is regarded as further affirmation of the scholarly impact and sustained contribution of KUBS faculty research in the field of Asian business and management studies.      3. Professor Jaehwan Kim    The KU Bayes Colloquium, a regular seminar series designed to promote research exchange among scholars working on Bayesian inference at Korea University, was held again this semester. The colloquium is organized every semester and has traditionally taken place in the Business Building during the spring semester and in the College of Political Science and Economics Building during the fall semester. The seminar is also open to interested graduate students of Korea University Business School.    This semester’s theme was “Bayesian Inference for Econometrics and Marketing,” and the event was held as follows:    Date & Time: December 27 (Saturday), 9:25–12:30  Venue: Room 508, College of Political Science and Economics Building, Korea University  Contact: Professor Jaehwan Kim (jbayes@korea.ac.kr), Professor Kyuho Kang (kyuho@korea.ac.kr)      4. Professor Shijin Yoo      BGS, a band club composed of faculty members and staff from Korea University Business School, held a year-end performance on Monday, December 23, at 6:00 p.m. at Blueraum Anam. Approximately 60 attendees, including family members, friends, faculty, staff, and current and former graduate students, gathered to share a warm and festive year-end atmosphere.    Formed in late 2018, BGS is a faculty–staff band that continues to foster connection and exchange among its members through music. This year’s performance was organized into two thematic parts—Part 1: “The Spark & The Vibe” and Part 2: “The Hope & The Festival”—conveying messages of energy and hope as the year drew to a close.    The performance featured Professors Daeki Kim, Byung Cho Kim, Jongwon Park, Shijin Yoo,  Jongsoo Kim, and Min Jung Kim and along with staff member Minjung Yoon, as performers. The band presented a diverse setlist, including “I Am a Butterfly” (YB), “Drowning” (WOODZ), and “Running Across the Sky” (Huh Gak), engaging closely with the audience throughout the evening. 

Different Places, One Shared Commitment: The First Responses to KUBS 120 MARCH      An alumnus who extended a group donation into a personal contribution, a current student who expressed gratitude to the University even while serving in the military, and a high school student aspiring to study at Korea University Business School—participants who began from different moments and circumstances have come together naturally within a single campaign.   Launched to prepare for the next 120 years of Korea University Business School, the “KUBS 120 MARCH” fundraising campaign aims to raise KRW 12 billion and engage 12,000 participants. Every great march begins with small individual choices, and the three individuals who helped set this campaign in motion took their first steps from a shared desire to connect with the School in ways that felt meaningful to them at this moment in their lives.    To explore these beginnings, this feature brings together three participants in the “KUBS 120 MARCH” campaign to hear what inspired their decision to give and what “participation” means to each of them. Their stories invite us to see giving not as something reserved for a select few, but as a natural choice that can emerge within everyday life. Together, these individual choices form the first steps of a long march toward the next 120 years of Korea University Business School.    “Adding a Sense of Responsibility to 120 Years of History”  Junghee Kim | 17th President, Women Alumni Association, KUBS Executive MBA (E-MBA)    Q1. Could you briefly introduce yourself and share how you became connected to the E-MBA program?  A1. Hello, my name is Junghee Kim, an alumna of the Korea University Executive MBA program and currently the 17th President of the Women Alumni Association. I work in the IT industry. As I continued my professional career, my desire grew to engage with people from diverse fields and to keep learning. That motivation led me to enroll in the Korea University E-MBA program. Today, I am giving back to the Women Alumni Association, drawing on the energy and inspiration I received from this community.    Q2. After making a group donation, you also chose to contribute under your own name. What inspired that decision?  A2. During the donation ceremony held by the Women Alumni Association, I had the opportunity to meet the Dean in person and hear about the current situation of the School and its future direction. While the group donation expressed our collective commitment, it prompted me to reflect separately on my own personal role. As I learned more about the realities and challenges facing my alma mater, I felt it was important to add a sense of responsibility under my own name as well. I have always practiced giving at the end of each year, regardless of the amount, so this personal donation felt less like a special decision and more like a natural continuation of that habit.    Q3. What has stayed with you most, or what personal change has this donation brought about?  A3. When I was younger, I believed that everything I achieved was solely the result of my own efforts. Over time, however, I have come to realize how much support and good fortune from others played a role in shaping who I am today. Since then, I have become more attentive to those around me and have tried to live with the intention of being a small stepping stone for someone else’s growth whenever I can. This donation, too, is simply a natural extension of that way of life.    Q4. Is there a message you would like to share with students and the Business School?  A4. Rather than creating a dramatic change, I hope this donation reaches students who are doing their best in their own circumstances with the message that they are not alone. I wanted it to serve as a small source of support, so that no one has to give up their studies or dreams for financial reasons. I also hope this act of giving does not end here, but eventually continues as a cycle in which today’s students support the next generation. I wish for Korea University Business School to continue fulfilling its role as a community that connects people to one another.  Finally, I would like to express my sincere gratitude to the executive members of the Women Alumni Association, who trusted an imperfect president and quietly stood by me, making this donation possible. I would also like to extend my deepest thanks to Hyung-Woo Kim (Class of the 14th cohort) for his unwavering support and warm encouragement at every event.      “Making a Meaningful Choice as a Student, Even While Serving in the Military”  Junhyuk Jang | Class of 2024, Korea University Business School (Currently in Military Service)    Q1. Could you briefly introduce yourself?  A1. Greetings! My name is Junhyuk Jang, a member of the Class of 2024 at Korea University Business School, currently fulfilling my mandatory military service in the Republic of Korea Air Force. Although I am temporarily away from campus, I chose to participate in the KUBS 120 MARCH campaign to contribute in a small way after resonating with its purpose.    Q2. What motivated you to make a donation as a student currently serving in the military?  A2. Above all, I wanted to give back, even in a small way, for the experiences I have gained at the Business School. Although my time at KUBS has not been long, I feel that I have learned a great deal through my professors’ lectures and through interactions with fellow students, including both upperclassmen and underclassmen.  KUBS traditions and events, such as the Korea–Yonsei Games, allowed me to naturally experience the strong sense of pride and energy that define the KUBS community. In addition, while preparing for my military enlistment and facing important decisions regarding my unit assignment, I received valuable guidance and support from a KUBS alumnus. Reflecting on these moments, participating in this campaign felt like the most natural way to express my gratitude.    Q3. How did it feel to participate in the campaign through a donation at the occasion of the Business School’s 120th anniversary?  A3. It felt meaningful to know that, in a very small way, I became part of the 120-year history of KUBS. Rather than being simply a student of the past, I felt as though I had become one of the members who will continue to be connected to the School in the years ahead. That sense of responsibility, combined with pride, made the experience especially memorable.    Q4. What does this donation mean to you personally?  A4. To me, making a donation is one way of expressing gratitude. It gave me an opportunity to reflect on how the education and environment I have benefited from were made possible through the participation and support of many people. Being able to contribute—however modestly—to that ongoing cycle was deeply meaningful. More than the amount itself, what stayed with me most was the feeling of remaining connected to the School. I see this act as part of the value of KUBS, built over the past 120 years through the dedication of its faculty, the achievements of its alumni across diverse fields, and the shared experiences of students learning and growing together. As a member of the Business School community, I hope to continue fulfilling my role so that this tradition and sense of pride will carry on into the future.      “I May Still Be a High School Student, but My Heart Is Already Reaching the Business School”  Gyeongyong Cho | First-Year Student, Cheonan High School    Q1. Could you briefly introduce yourself?  A1. Hello, my name is Gyeongyong Cho, and I am a first-year student at Cheonan High School in Cheonan, Chungcheongnam-do. I currently lead a team called PACM, which supports young people in planning and carrying out self-directed projects. Through small projects with my peers, I am growing with the goal of becoming someone who can contribute, even in a small way, to making the world a better place.    Q2. What motivated you to donate to the KUBS 120 MARCH campaign, even as a high school student?  A2. I first developed an interest in business when I was in the second grade of elementary school. Over time, I learned that Korea University Business School is regarded as one of the leading business schools in Korea, and I began to hope that I might one day have the opportunity to study there. After entering high school, I was able to participate in a regular campus tour of KUBS through my school. Walking around the campus in person, I found myself thinking, “I want to come here someday,” and “I want to be someone who can contribute in some way.”  As a high school student, there were limited ways for me to act on those feelings. When I learned about the KUBS 120 MARCH campaign, however, I realized that I, too, could participate. Although the amount was small, I decided to donate as a way of turning my respect and admiration into action.    Q3. Was there a particular thought or moment that most influenced your decision to donate?  A3. Whenever I thought about Korea University Business School, I felt a sense of excitement. I cannot be certain whether my academic record will ultimately allow me to study there, but that uncertainty made me want to challenge myself even more. Those feelings had been building over time, and this campaign provided the moment for them to naturally turn into action. For me, making a donation was also a kind of challenge—one that I wanted to take on.    Q4. Is there a message you hoped to convey through this donation?  A4. I did not intend to send a particular message. What I did realize through this experience, however, is that age limits fewer things than we might expect. Many of my peers are unfamiliar with the idea of donating, but I believe that anyone who has the intention can participate in their own way. I hope this donation can serve as a small example of that possibility.      The individuals standing at the starting line of the KUBS 120 MARCH campaign do not share the same background or circumstances. What they do share is a common choice: each thought of the School and decided to participate in the way that was possible for them at this moment.   From a donation initiated in the name of an organization, to a current student’s contribution made while serving in the military, to the participation of a high school student still seated in a classroom but already responding to the future—these stories demonstrate that KUBS 120 MARCH is not confined to a single form of giving. Rather, it is a campaign that embraces diverse ways of participation. As Korea University Business School looks toward its next 120 years, the march of KUBS 120 MARCH continues—here and now—through choices both large and small. 

E-MBA Class of 1 Alumnus Kyungjoo Shin, CEO of Media Gallery Co., Ltd., Donates to “KUBS 120 MARCH” Development Fund      As Korea University Business School continues to build momentum and expand alumni participation through the “KUBS 120 MARCH” campaign, a development fund donation ceremony was held on December 30, 2025, honoring Kyungjoo Shin, an alumnus of the first cohort of the Executive MBA (E-MBA) and CEO of Media Gallery Co., Ltd. During the ceremony, the Business School presented a donation certificate and a plaque of appreciation to express its gratitude for his generous support.    Mr. Shin shared, “What I learned during my graduate studies was immensely helpful in running my business. Although the academic journey was not easy, the experience became a valuable foundation for the work I do today.” He added, “I hope this donation can serve as a spark that encourages fellow alumni to participate in the campaign as part of a much larger wave.”   He also noted, “When I shared the news with my family, they responded by expressing their willingness to support the cause as well, which made me even more grateful.” He continued, “I plan to maintain my interest in the campaign and make additional pledges through May, as the campaign continues.”      Mr. Shin is the CEO of Media Gallery Co., Ltd., where he operates a business specializing in the digitization, restoration, and preservation of analog media. His work involves converting materials that were recorded in the past but have become difficult to view—such as old wedding videos—into digital formats so they can be accessed and appreciated again. A major part of the company’s activities also includes cultural heritage restoration projects, in which records originally captured on projector film are digitized for long-term preservation. In addition, Mr. Shin has carried out projects to restore and preserve historical archives held by corporations.    Mr. Shin noted that the knowledge he gained during his studies proved directly applicable to his professional work, particularly while undertaking projects for public-sector institutions. “I found the lessons extremely helpful in practical, on-the-ground situations,” he said, explaining that his academic experience informed real-world decision-making and problem-solving. He also highlighted the value of the alumni network, adding that it has served as a strong and reliable foundation as he continues to grow his business.      During his remarks at the presentation of the plaque of appreciation, Dean Eonsoo Kim stated, “The support shown through participation in the KUBS 120 MARCH campaign serves as an important driving force as the Business School prepares for its next 120 years.” He added, “Building on this encouragement, we will continue our efforts to cultivate talents who contribute to future society, while advancing innovative research and delivering leading-edge education.”    Meanwhile, just one month after its launch, the “KUBS 120 MARCH” fundraising campaign marked a stable and promising start, securing pledged contributions of KRW 890 million for the Development Fund and approximately KRW 1.11 billion for the Scholarship Fund, for a total of around KRW 2 billion. The campaign will continue through May 2026, and KUBS plans to further broaden participation through ongoing engagement and communication with members of the campus community, alumni, and institutional partners. 

“KUBS 120 MARCH” Fundraising Campaign Marks a Successful Start.. Approximately KRW 2 Billion Pledged in December Alone Campaign Gains Momentum as Preparations Begin for Educational and Cultural Spaces During Winter Break    Korea University Business School (KUBS) has achieved a strong early milestone in its fundraising campaign, “KUBS 120 MARCH,” launched to commemorate the University’s 120th anniversary. In December 2025 alone, the campaign secured approximately KRW 2 billion in pledged donations.     Of the total pledged amount, KRW 890 million was committed to the Development Fund and approximately KRW 1.11 billion to the Scholarship Fund, signaling a stable and promising start to the campaign. Contributions have come not only from corporate partners such as Samyang Trading and SJG Holdings, but also from alumni class groups including the Class of ’79, ’81, and ’98, as well as the Executive MBA Alumni Association, the Women Alumni Association, and individual alumni donors.    Participation has continued to expand, with contributions from faculty members, staff, faculty research groups, current students, and even high school students, underscoring the campaign’s inclusive and open nature beyond any single group or constituency.    More than a celebration of the past 120 years, “KUBS 120 MARCH” is a forward-looking fundraising initiative designed to prepare KUBS for the next 120 years. Funds raised through the campaign will be used to expand scholarship support, enhance educational and research infrastructure, and develop integrated spaces that foster learning, collaboration, and cultural exchange, ensuring the Business School’s sustainable growth and future development.    | Full-Scale Implementation of the 4Tech Strategy... Investing in the Development of Future-Ready Business Leaders    Building on the momentum of the campaign, Korea University Business School is actively advancing its 4Tech strategy, supported by the funds raised through the initiative, to respond proactively to rapid changes in future industries and the technological landscape. The 4Tech strategy identifies artificial intelligence, semiconductors, energy, and robotics as the School’s core strategic focus areas and aims to cultivate future-ready business leaders equipped with the ability to understand and leverage advanced technologies.     KUBS has already developed a dedicated AI track and a 4Tech Microdegree curriculum, and is moving forward with expanding related courses and research while strengthening its faculty. In particular, the number of full-time faculty members is expected to exceed 100 for the first time in the School’s history by 2026, reflecting a strategic expansion designed to structurally enhance educational and research competitiveness in the 4Tech fields. Through the 4Tech strategy, KUBS seeks to broaden students’ understanding of technology and further extend that understanding into inquiry, collaboration, and practice through the 3C Trading Zone, creating an integrated ecosystem for learning and innovation.    | Development of the Hyundai Motor Hall “3C Trading Zone (Working Title): A Space Where the Essence of Business Education Is Experienced in Everyday Life   Supported by the funds raised through the “KUBS 120 MARCH” fundraising campaign, Korea University Business School plans to establish the “3C Trading Zone (working title)” on the basement level of the Hyundai Motor Hall. The space is designed to allow students and members of the KUBS community to directly experience the School’s core values—3C: Curiosity, Collaboration, and Contribution—in their daily academic lives. Beyond the traditional classroom setting, the initiative seeks to create an environment where curiosity, critical thinking, and a deeper understanding of people and society can be cultivated organically. Construction of the space is scheduled to take place during the academic break.   △ Proposed Plan for the Development of the 3C Trading Zone   The 3C Trading Zone is conceived as a place where the essence of business education—examining assumptions, asking questions, and forming the rationale behind decisions—can be experienced naturally in everyday contexts. Students from diverse academic backgrounds, together with faculty, staff, and external partners such as industry professionals, will engage in dialogue, exchange perspectives, and collaborate to transform ideas into outcomes that contribute meaningfully to society.    The Zone will include an Art & Culture Room, featuring the artwork “The Trunkless Elephant” by artist Jeong Soon Oum. While each element of the space serves an independent function, together they contribute to bringing the principles of 3C to life within a shared environment.     △ (From left) Rendering of the Art & Culture Room and a Proposed Plan for Installing "The Trunkless Elephant"   The Art & Culture Room serves as the starting point of Curiosity, providing a venue where questions are shared and ideas are explored through music, dance, and other forms of expression. By articulating their perspectives and encountering those of others, students and community members will experience how curiosity naturally evolves into collaboration.    “The Trunkless Elephant,” which begins with the question, “What if an elephant lacked the trunk that is essential to its existence?”, challenges familiar assumptions and stimulates curiosity. By provoking numerous questions and inviting diverse interpretations and dialogue, the artwork encourages students and members of the community to view problems from new and unconventional perspectives.    Through the 3C Trading Zone, students will engage in dynamic, real-world learning while reflecting on their career paths, while companies will benefit from opportunities to address real challenges and connect early with top talent—creating a mutually reinforcing ecosystem of education, collaboration, and social contribution.    | Installation of an LED Display in the Lobby of the LG–POSCO Hall   An LED display is scheduled to be installed in the lobby of the LG–POSCO Hall. The display will serve as a communication platform for sharing updates on donor participation in the “KUBS 120 MARCH” campaign and will become a focal point where visitors can gain an at-a-glance overview of the Business School’s present achievements and future vision.      | Comprehensive Recognition and Appreciation for Donors    Korea University Business School will also implement a range of donor recognition initiatives for participants in the “KUBS 120 MARCH” campaign. Depending on the purpose and scale of each contribution, these initiatives will include dedication ceremonies, letters of appreciation and donation certificates, public acknowledgment through on-campus and online platforms, and invitations to major events and programs, among other forms of recognition.    Notably, the campaign places greater emphasis on the act of participation itself rather than the size of the donation. Designed to lower barriers to entry, the initiative encourages individuals to contribute in ways that are accessible and meaningful to them, ensuring that every act of participation becomes part of the collective record commemorating the 120th anniversary of the Business School.    Dean Eonsoo Kim emphasized, “The pledges made over the course of December represent the collective commitment and goodwill of each member of our community. We hope that many more individuals will join us, each in their own way, on this journey to prepare for the next 120 years of the Business School.”    The “KUBS 120 MARCH” campaign will continue through May 2026, and KUBS plans to further expand participation through ongoing engagement and communication with faculty, students, alumni, and institutional partners.    Total Pledged Amount (Dec. 1–31, 2025): KRW 2,096,997,231    *List of donors to be announced (to be continued) *   [KUBS 120 MARCH] Make a Donation ▶ Make a Donation