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[Interview] IBRE Research Award Winner – Professor Jongsoo Kim  

[Interview] IBRE Research Award Winner – Professor Jongsoo Kim       In 2025, Professor Jongsoo Kim of Korea University Business School was honored with the IBRE Research Award for his co-authored paper titled "Female Entrepreneurs and International Entry Mode Choice: Evidence from Entrepreneurial Firms in China" (co-authors: Anthony Kim, L.Q. Wei, G. Zhou), published in the international journal Journal of World Business. This empirical study analyzed how two key factors—political networks and family support—influence female entrepreneurs' decisions to adopt high-risk entry strategies when expanding into foreign markets. Notably, the study found that political networks encourage risk-taking by mitigating financial constraints, whereas family support can suppress risk-taking in financially constrained situations. The findings have drawn significant academic attention.  Q1. First of all, congratulations on winning the IBRE Award. Could you share how you feel about receiving this honor?  A1. I’m deeply honored to receive such a prestigious award, especially right after joining my alma mater. I’m truly grateful for this recognition, and I see it as motivation to continue my research with consistency and passion, and to strive for even greater achievements going forward.   Q2. Could you briefly introduce the research that earned this award?  A2. This paper examines how political networks and family support influence the international entry strategies of female entrepreneurs. While previous studies often suggest that women tend to be more risk-averse than men, our findings offer a different perspective. We found that when female entrepreneurs have strong political ties within their home countries, they are more likely to pursue high-risk entry modes in foreign markets.  Interestingly, family involvement also increases risk-taking tendencies. However, the study reveals a nuanced dynamic: political support encourages risk-taking even under financial constraints, whereas family support, under similar constraints, tends to discourage high-risk decisions. These findings contribute to a more nuanced understanding of how institutional and familial factors shape female entrepreneurship in global contexts.    Q3. What inspired you to pursue this particular research topic?  A3. Business research has long focused primarily on male CEOs and founders, but in recent years, there has been growing interest in female entrepreneurship. Female entrepreneurs often face additional challenges in areas such as securing funding or taking strategic risks, due to various external constraints.  This research began with a fundamental question: How can we improve the likelihood of success for female entrepreneurs? I was especially interested in whether political networks, opportunities for contact with high-ranking officials, or policy support for women balancing entrepreneurship and childcare could make a meaningful difference.    Q4. What impact do you think your research could have on society or industry?  A4. The success of female entrepreneurs is not solely a matter of individual effort—it also depends on institutional and societal support. For example, implementing systems that provide reliable childcare or offering additional financial assistance to women entrepreneurs with children could be highly effective measures.  This is not about disadvantaging men, but about acknowledging that women often begin their entrepreneurial journeys under structurally unequal conditions—and making efforts to address and correct those imbalances.    Q5. Do you have any ongoing or future research projects you'd like to share?  A5. I’m currently working on a range of research topics. One area I’ve been particularly interested in is the relationship between age and technology adoption. While it is commonly assumed that younger generations adapt more readily to emerging technologies like big data and AI, my research suggests otherwise. With sufficient access to data, older individuals—leveraging their accumulated experience—can in fact outperform younger users in certain contexts. I plan to continue exploring this intersection between age, experience, and digital technologies.    Q6. Do you have any advice you'd like to share with students?  A6. To graduate students in particular, I’d like to say that good research often begins with everyday observations. For instance, when kiosks were first introduced, I noticed older people hesitating in front of the machines. That made me ask: Why do older adults struggle to adapt to new technologies? That simple question became the starting point of a broader research project.  I encourage students to pay close attention to small but meaningful phenomena in their daily lives—whether from their own experiences, or those of family and friends. Often, the most compelling research questions arise from these very moments.    Summary of the Paper:  "Female Entrepreneurs and International Entry Mode Choice: Evidence from Entrepreneurial Firms in China"  This study investigates how two types of external resources—political involvement and family support—affect the international entry mode choices of female entrepreneurs. Drawing on survey data from entrepreneurial firms in China, the analysis reveals a clear association between these factors and a greater likelihood of adopting high-risk entry strategies.  Specifically, female entrepreneurs with strong political ties are more inclined to pursue riskier modes of entry, and similar tendencies are observed when there is substantial family involvement. However, the interaction between these external and internal factors and financial constraints presents a more complex picture: political connections tend to compensate for limited financial resources and enable greater risk-taking, whereas family support appears to inhibit high-risk entry when financial resources are lacking.  By highlighting how various resources—individually and in combination—influence internationalization decisions, this study contributes to a deeper understanding of the strategic behavior of female entrepreneurs. It sheds light on the unique challenges they face and the dynamics of entrepreneurial internationalization in emerging economies. 

2025.07.29 Views 17

“All Aboard, CHOO CHOO!”… 19th Cohort Startups Embark on Their Entrepreneurial Journey in Earnest

“All Aboard, CHOO CHOO!”… 19th Cohort Startups Embark on Their Entrepreneurial Journey in Earnest  The orientation for the 19th cohort of CHOO CHOO's newly admitted resident startups was held on Tuesday, July 1, at Room 201 “The Stage” in the KUBS Main Building. Nine startup teams attended the session to introduce themselves and receive guidance on life at the Startup Station.  The newly admitted teams include △Mindful Labs, an AI-powered service addressing mental health issues △Tart, a data-driven AI all-in-one fractional investment platform △Thermit, an AI-based promotional page creation service △Eduforce, an AI platform for personalized lecture content and automated class delivery △Socially, a local community-based platform for social engagement △Franchat, an anonymous random chat service for connecting with acquaintances △During, a premium self-care brand targeting menopausal women △GAON, a platform for MRV (Monitoring, Reporting, Verification) of greenhouse gas reduction activities. These startups span a broad spectrum of industries, from technology to lifestyle.  The event began with a welcome address by Joon Ho Hwang, Director of the Startup Institute. Director Hwang offered words of encouragement, saying, “You must have gone through many challenges and hardships to get to this point, and I commend you for making it through.” He continued, “Since taking office as Director in March, it’s especially meaningful for me to meet our resident teams in person for the first time.” He then introduced key programs operated by the Startup Institute, including Entrepreneurship Academy, featuring lectures from CEOs and experts, Startup Express, a program that selects excellent startups and provides residency opportunities, Startup Essentials, practical entrepreneurship education for resident startups, and CHOO CHOO Day, a pitch program designed to help teams attract follow-up investment. During the summer break, the resident teams will take part in the Startup Essentials program.  Next, Young Kyung Kim, Head of the Iljin Startup Support Center, explained the purpose and structure of the mentoring program for resident teams. Using semiconductor circuits as an analogy, he emphasized, “Just as a slight deviation in current flow can cause a system-wide failure, various elements in business—such as identifying target customers and attracting investors—must function in an organically connected way.” He continued, “While I may not be an expert in every field, mentoring is fundamentally about identifying the networks you need and helping you make those connections.” Kim noted that mentoring at Startup Station is not merely feedback-oriented, but rather focused on building relationships. The program consists of bimonthly ‘Station Meetings’ and flexible one-on-one ‘On-Demand Mentoring’ sessions. He encouraged students, saying, “Feel free to stop by even if you don’t have a specific agenda,” and highlighted the importance of communication by adding, “Being a good listener is key to enabling meaningful dialogue and discussion.”  Following this, representatives from the resident startups took turns introducing their teams and sharing their thoughts on joining the program. Each expressed a strong commitment to making the most of their time during the residency and voiced a shared desire to collaborate and grow together.  After the introductions, staff member Chae Rin Kim provided a detailed overview of office space usage, including procedures for issuing access cards, reserving meeting rooms, and general workspace guidelines. She also explained the registration process for the monthly anonymous peer evaluation system and outlined the terms of residency. The standard residency period is six months, with the possibility of extension to up to one year following a performance-based review. The highest-performing team may remain for up to 18 months, while underperforming teams may be asked to vacate the space after just three months.  The final part of the orientation was the allocation of team workspaces. Five teams that received awards at the 2025 Summer Startup Competition were given priority in selecting their seats, while the remaining teams were assigned seats through a random draw. Team members reviewed the seating chart and selected their spaces before leaving the orientation venue for a casual lunch meeting. Following the meal, onboarding interviews for each team were held in a pre-scheduled order, marking the conclusion of the orientation program.  Through this orientation, the 19th cohort of CHOO CHOO resident startups has officially embarked on its entrepreneurial journey. With upcoming educational programs, mentoring sessions, and diverse networking opportunities, each team is now well-positioned to build a strong foundation for future growth. 

2025.07.11 Views 145

Celebrating a Semester of Hard Work – Korea MBA End-of-Semester Gathering Filled with Laughter

Celebrating a Semester of Hard Work – Korea MBA End-of-Semester Gathering Filled with Laughter  Korea University Business School’s Korea MBA program held its end-of-semester gathering and celebratory dinner for the first semester of the 2025 academic year on Friday, June 20, at Ahn Young-Il Hall in the LG-POSCO  Hall.  The event was organized to celebrate the end of the semester, strengthen the sense of community among current students, and provide an opportunity for new students to share their thoughts and challenges from their first months in the program. Approximately 120 Korea MBA students attended the event, exchanging stories and reflections in a warm and memorable atmosphere.  A special highlight of the evening was the wine provided with the support and encouragement of the Dean, which contributed to the warm and festive atmosphere of the event. Students exchanged words of appreciation and support for one another’s efforts throughout the semester, reaffirming their motivation and commitment to their future studies and activities.  The 107th Korea MBA Student Council, which organized the event, stated,  “We hope this gathering served as a meaningful opportunity for communication and connection among classmates. Moving forward, we will continue to offer a variety of programs that support the growth and collaboration of all members of the MBA community.”  Korea University Business School will continue to promote a student-centered approach by fostering a sustainable networking culture and providing an inclusive environment where students from diverse backgrounds can grow and thrive together.   

2025.07.11 Views 129

Bridging Academia and Industry: 2025 Capstone Seminar Held at KUBS

Bridging Academia and Industry: 2025 Capstone Seminar Held at KUBS  On Friday, July 4, Korea University Business School held the 2025 Capstone Project Topic Seminar at Sudang CLC Lab 2 (Room 328C), LG-POSCO Hall. Hosted by the Center for Digital Transformation & Business (CDTB), the seminar featured the participation of Hyundai Motor Securities, which proposed project topics based on real-world data and collaborated with students to refine and develop the ideas.  Hyundai Motor Securities proposed a project that enables students to apply their analytical and strategic planning skills using qualitative data—such as individual behavioral traits—highly valued in the finance and investment sectors. The students will continue to develop the project in teams through ongoing collaboration with the company.  Earlier in June, a series of topic seminars were held in collaboration with leading companies from a range of industries, including LG Household & Health Care, PwC, LG CNS, Hyundai Department Store, Hyundai Home Shopping, and Hyundai Motor Company. Each session featured in-depth Q&A discussions on the background of the projects, approaches to data utilization, and analytical frameworks, helping students gain a deeper understanding.  Through its Capstone Project program, Korea University Business School aims to cultivate practice-oriented talent by providing hands-on learning experiences that address real-world industry challenges through data-driven analysis and solutions. 

2025.07.11 Views 135

The first step toward global leadership: ‘Global MBA Welcome Night’ Successfully Held

The first step toward global leadership: ‘Global MBA Welcome Night’ Successfully Held      The ‘Global MBA Welcome Night’ was held on Wednesday, June 11, at Young-Il Ahn Hall on the 6th floor of LG-POSCO Hall at Korea University. The event served as a meaningful occasion for newly admitted students of this year’s Global MBA program to meet for the first time, introduce themselves, connect with current students and faculty, and celebrate the beginning of their shared journey.      The event began with a welcoming address by Professor Betty Chung. She highlighted the phrase, “Once Korea University, Forever Korea University, Always Korea University,” emphasizing its significance as a guiding spirit for the community. She noted that the gathering was designed to help students get to know one another and foster a sense of community. She went on to say, “This program is not merely about receiving an education, but about embarking on a journey to become business leaders who strive to make society better.”    Professor Chung went on to introduce several key features of the program: a global faculty of over 80 professors; a 12-week Business Practicum; a 32-hour Career Acceleration Program (CAP: Leadership Workshop); career exploration programs; and the Global CEO Talk series, which includes conversations with top executives. She also emphasized the variety of hands-on opportunities and career networks available to students through the G-MBA program, citing collaborations with leading companies such as Loewe, Samsung, Gucci, CJ, Coupang, and IKEA.      Following her speech, four current students—including Student Council President Jungwook Na—took the stage to share their personal experiences. They particularly emphasized the importance of networking, with one student noting, “I’ve developed a mentoring relationship with a company CEO and regularly receive practical advice through coffee chats.” They highlighted that such interactions with industry professionals have significantly deepened their understanding of real-world business and provided valuable support for their career planning.    Newly admitted students actively engaged in the conversation by asking a wide range of questions—covering topics such as startup opportunities, the personal mottos of current students, and reflections after completing a year in the program. The current students responded with warm and practical advice, drawing from their own experiences.      The official portion of the event concluded with closing remarks from the program manager, followed by a casual dinner and networking session. Faculty members and current students joined the newly admitted students at their tables, sharing a meal and answering questions about career paths, academics, and campus life in a warm and engaging atmosphere.    More than just an orientation, the Global MBA Welcome Night served as a meaningful starting point for newly admitted students to begin building relationships with those who will become their future colleagues and mentors.   

2025.06.19 Views 966

A Stepping Stone to the Real World: 2025 Capstone Project Topic Seminar Held 

A Stepping Stone to the Real World: 2025 Capstone Project Topic Seminar Held      The 2025 Capstone Project Topic Seminar was held over three days—Monday, June 9; Wednesday, June 11; and Friday, June 13—at Sudang CLC Lab 2 (Room 328C), LG-POSCO Hall.  Co-hosted by the Center for Digital Transformation & Business (CDTB) and Business Analytics (BA) at Korea University Business School, the seminar featured participation from major companies across various industries, who proposed project topics focused on digital transformation and data-driven challenges.      Participating companies included LG Household & Health Care, PwC, LG CNS, Hyundai Department Store, Hyundai Home Shopping, and Hyundai Motor Company. Each company presented project topics to students based on real-world challenges and datasets drawn from their operations. Through this initiative, students were able to gain hands-on experience tackling practical issues, while participating companies had the opportunity to generate fresh ideas through collaboration with the university.      Following each presentation, students participated in open Q&A sessions, posing a wide range of questions on topics such as data acquisition methods, analysis techniques, and the scope of the proposed themes. Corporate representatives responded thoughtfully, helping students better understand the direction and feasibility of the proposed projects. Afterward, students will choose a topic of interest from among the company proposals, continue communicating with the respective corporate mentors, and further refine their projects to produce final deliverables.      The seminar served as a meaningful platform for collaboration between industry and academia, aiming to foster future talent while addressing real-world challenges.   

2025.06.19 Views 469

The Power Behind 1.2 Million Subscribers: Geekble CEO Chanhoo Park`s Content Strategy 

The Power Behind 1.2 Million Subscribers: Geekble CEO Chanhoo Park's Content Strategy      The “2025 Spring Semester Entrepreneurship Academy: Lecture Series 5,” hosted by the Startup Research Institute at Korea University Business School, was held on Tuesday, June 10 in Room B307 (Kolon Lecture Hall), Hyundai Motor Hall. The special lecture featured Chanhoo Park, co-founder and CEO of the maker-based content startup Geekble, who delivered a talk titled “The Hidden Secrets of the Media Content Industry.”  Park began by sharing his personal journey—graduating from a science high school and studying computer engineering in college—along with the career-related uncertainties he faced. He recounted how his accidental participation in the Google News Lab during his undergraduate years sparked a deep interest in the content industry and new media.  Highlighting a graph that showed smartphone screen time surpassing TV viewing time—despite the latter remaining steady—he explained that this shift helped him realize that the total volume of content consumption was increasing, which ultimately inspired him to pursue entrepreneurship.      Founded in 2016, Geekble has become a leading media content company with over 1.2 million subscribers on YouTube. The company has expanded its business into a variety of fields, including engineering, education, and branded content.  Park shared, “We wanted to take on the role that traditional media outlets like National Geographic or BBC Science play—only on new media platforms.” He went on to explain that the name ‘Geekble’ reflects the philosophy that ‘Geeks are able’ (Geek + Able).  The lecture also highlighted several of Geekble’s bold and innovative content projects. These ranged from experimental videos that focus on the creative process—such as the “Failed Fish-Shaped Bread Automation Machine”—to more advanced creations like an AI-powered scent-mixing device developed in collaboration with Google.  This machine, which can blend up to eight out of 45 fragrance components to produce personalized scents, was even exhibited in Japan.      Beyond producing content, Geekble also serves as a media platform that shines a spotlight on engineers. “Just as artists and athletes receive attention and support, we want to create a stage where scientists and engineers can be recognized and celebrated,” said Park. He added that Geekble works in collaboration with schools and educational institutions to help nurture the next generation of engineers.  In the latter part of the lecture, a participatory session was held in which students analyzed and presented industry data. One student from the Department of Statistics presented a graph illustrating the growth of the web novel market alongside the steady state of the print book market. Park remarked that the trend was similar to the relationship between TV and smartphone usage, describing it as a noteworthy case.  To conclude, Park introduced Warren Buffett’s concept of a business “moat,” outlining its five key elements: network effects, cost structure, intangible assets, switching costs, and efficient scale. He emphasized that aspiring entrepreneurs should develop long-term vision and build structural competitiveness from the outset.      During the Q&A session that followed the lecture, Park revealed one of the “hidden secrets” of the media content industry. “Platforms design their algorithms based on viewer retention time,” he explained. “It’s not just about producing one good video—it’s about designing an experience that aligns with the user’s overall content consumption journey.” For instance, Geekble uses tagging strategies to increase the likelihood of algorithmic recommendations on YouTube—such as guiding viewers from a science documentary to a related movie review.  Through this special lecture, attendees gained valuable insights into the content industry and the startup ecosystem, and had a meaningful opportunity to experience firsthand the entrepreneurial spirit that embraces challenges and failures.      Meanwhile, the “Entrepreneurship Academy” is a startup education program organized by Korea University’s Startup Research Institute. It aims to provide aspiring entrepreneurs with practical insights through special lectures delivered by startup experts. 

2025.06.19 Views 437

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