“Experiencing the Korean Business Scene”… KUBS Hosts Global Residency Asia for Xiamen University OneMBA Program      Korea University Business School (KUBS) recently hosted a short-term educational program titled the “2025 Global Residency Asia for OneMBA,” inviting students from the OneMBA program, including those from Xiamen University in China. The program was designed to provide global MBA students with practical insights into Korean business and management practices, while also promoting academic exchange between the two institutions.      Held over four days from Tuesday, May 20 to Friday, May 23, the program took place at the Hyundai Motor Hall at Korea University and across various locations in Seoul and Gyeonggi Province. A total of 62 participants took part, including 55 OneMBA students, 6 faculty and staff members, and 1 accompanying spouse from Xiamen University.      The program served as a meaningful example of a collaborative model for global business education and further strengthened the partnership between Korea University and Xiamen University. Through lectures such as “Digital Transformation” by Professor Byung Cho Kim and “Data-Driven Decision – Default Prediction” by Professor Jeunghyun Kim, participants gained deep insights into Korea’s strategies for digital innovation. In addition, students participated in group discussions and presentations, actively exchanging ideas and perspectives. These sessions offered more than just classroom learning—they provided valuable opportunities to develop real-world collaboration and problem-solving skills.      As part of the experiential learning component, participants visited two major Korean companies: NAVER Webtoon and Amorepacific headquarters. At NAVER’s cutting-edge smart office, “1784,” students attended an English-language corporate introduction session and were given the opportunity to freely explore the facility. At Amorepacific, they joined a one-hour guided tour conducted in English, gaining firsthand insights into the business strategies and organizational culture of one of Korea’s leading consumer goods companies.      Students who completed the full program—which included six hours of lectures, three hours of presentations, and two company visits—will receive a certificate of completion signed by the Dean of Korea University Business School. This program provided participants with a valuable opportunity to gain practical understanding of Korean corporate culture and innovation strategies.      A special connection played a key role in bringing the OneMBA students to Korea University: Professor Xina Yuan, the accompanying faculty member from Xiamen University, is an alumna of KUBS. She was the first Chinese international student to earn both a master’s and Ph.D. in Marketing at Korea University under the mentorship of Professor Sang Yong Kim. Now a marketing professor at prestigious Xiamen University, Professor Yuan continues to enhance the global reputation of her alma mater.      One of the key features of the OneMBA program is that students can deepen their global perspectives and multicultural collaboration skills by directly experiencing the business environments and cultures of four continents—Asia, Europe, the Americas, and Africa—through local immersion modules.  After completing core courses at their home institutions, students participate in joint coursework through remote collaboration and residency modules, working alongside faculty and fellow participants from global partner schools.  For the recent OneMBA Global Residency Asia program, students from the △ School of Management at Xiamen University in China, △ FGV EAESP (Fundação Getulio Vargas) in São Paulo, Brazil, and △ Toulouse Business School in France joined students at Korea University Business School to study and engage in academic exchange together.   

Walking the Campus, Envisioning the Future: 2025 KUBS Regular Campus Tour and Youth Day      On Saturday, May 17, Korea University Business School (KUBS) hosted the “2025 KUBS Regular Campus Tour and Youth Day” on its campus. The event welcomed approximately 100 high school students from across the country, offering them a glimpse into real college life and in-depth insights into business studies. The program was organized and led by KUBE, the official student ambassadors of KUBS, who shared their personal university experiences and perspectives.  The program consisted of △an opening ceremony, △About KUBS (an introduction to the business school and its majors), △a group photo session, △a student transition period and break, △a campus tour, △a mentoring session with enrolled students, and △a closing ceremony.      During the opening ceremony, Associate Dean Hyun Seung Na warmly welcomed the students, saying, “I sincerely thank you for taking the time and effort to be here today. I hope this experience helps you understand why business studies are essential to society and inspires greater motivation.” He especially acknowledged participants who traveled long distances from cities such as Changwon and Busan, adding, “As a small token of appreciation, we will gift Korea University tiger plushies to those who came from the farthest regions.”  The remark was met with enthusiastic applause and cheers from the audience.      The event was emceed by KUBE President Ujin Shin and Vice President Minji Kang. During the About KUBS session, ambassadors Junseok Hong and Chaewoo Lee introduced the business school, followed by Sihoon Moon and Dajin Kim, who presented an engaging overview of the school’s nine academic concentrations.  They highlighted KUBS’s reputation as the top producer of certified public accountants (CPAs) in Korea and its global learning environment, supported by 90 full-time professors and over 61.2% of classes conducted in English. To make the content more relatable, the ambassadors used the example of ramen — covering its production, distribution, and marketing — to explain business specializations in a fun and accessible way. A final quiz session added to the excitement, with small prizes awarded to students who answered correctly.      Following the group photo, students were divided into teams and gathered in lecture rooms at Hyundai Motor Hall. Each group, guided by KUBE ambassadors, embarked on a campus tour that included key business facilities — LG-POSCO Hall, Hyundai Motor Hall, and the Main Building — as well as notable locations on the Humanities and Social Sciences Campus such as the Centennial Memorial Samsung Hall, SK Future Hall, and the underground facilities beneath Central Plaza. Students took commemorative group photos at each stop, creating lasting memories.      The mentoring session that followed provided an open space for questions on admissions, academics, and university life. When asked about study strategies, ambassador Chaewoo Lee shared, “Understanding the test maker’s intent is key to performing well on school exams. I used vacation periods to prepare for the Korean SAT and focused on school grades during the semester to maintain balance.”  The ambassadors also introduced diverse career paths including CPA preparation, the Public Officer Qualification Exam, and launching a startup, offering practical insights and motivation to participants as they explore their future academic and career goals.      One student shared, “I was unsure about my future, but today sparked my interest in business. Now I’m dreaming of entering Korea University and becoming a member of KUBE.”      The KUBS Regular Campus Tour and Youth Day has evolved into more than just a campus visit — it offers meaningful, hands-on experiences that help students envision their academic journey and future careers. Held twice annually in May and November, the next Youth Mentoring Day, providing deeper insights into business education, is scheduled for July. Applications will open in June via the official KUBE website. 

“Doing Better by Being Different” – KUBS Holds Entrance Ceremony for the 106th Class of the MSP Cohort      On Friday, April 18, the Korea University Business School held the entrance ceremony and orientation for the 106th cohort of the Management Studies Program (MSP) at Ahn Young-Il Hall, located on the 6th floor of the LG-POSCO Hall. A total of eight new students joined the 106th cohort, embarking on a new journey of learning and growth together. MSP is a Mini MBA program tailored for young leaders, aiming to strengthen their strategic thinking and practical capabilities.      In his welcome address, Dean Eonsoo Kim of Korea University Business School emphasized, “At Korea University Business School, under the philosophy of ‘Doing Better by Being Different,’ we aim to nurture leaders who contribute to society through a differentiated approach to education.” He added, “You will cultivate the insight to navigate today’s rapidly changing business environment through the framework of 3C — Curiosity, Collaboration, and Contribution — and 4Tech —  AI, Semiconductors, Robotics, and Energy.”      Professor Seokkyun Kim, Academic Director of MSP, introduced the curriculum, faculty, and student activities, highlighting MSP’s unique strengths not only in academic excellence but also in fostering a broad and influential professional network. In his congratulatory remarks, Alumni Association President Hwan-gi Son said, “The passion and effort you dedicate over the next six months will surely become invaluable assets for your future,” and added, “It is a great honor to learn from top-tier faculty, and I look forward to the lasting connections that will be formed under the name of ‘alumni.’”      Following the speeches, the President and Vice President of the Alumni Association presented flower bouquets to the new students. The ceremony concluded with a rendition of the Korea University school song and a commemorative group photo.      Launched in 1963, the Management Studies Program (MSP) is Korea’s leading executive education program, boasting a tradition of over 60 years. It attracts mid- to senior-level executives, public sector leaders, and professionals from a wide range of industries. Korea University Business School remains committed to delivering relevant and impactful business education that responds to the evolving demands of society. 

[2025 Spring Semester New Faculty Interview] Professor Gao Mengjin – A Business School Filled with Outstanding Researchers and Passionate Students… Striving to Grow Together Through Communication with Students    [2025 Spring Semester New Faculty Interview] Professor Gao Mengjin    Korea University Business School (KUBS, Dean: Eonsoo Kim) has appointed three new faculty members as of March 2025: Professor Kyung Sung Jung (IS), Professor Minjae Koo (Accounting), and Professor Mengjin Gao. To introduce them to our readers, KU Business JOURNAL conducted interviews to share their aspirations and perspectives.      Q1. Please introduce yourself.  A. Hello, I am Gao Mengjin. I am truly delighted and excited to be joining Korea University Business School (KUBS). I have studied and lived in China, the United States, and Korea, and I believe that my diverse background and experiences have significantly shaped the direction of my research. As I embark on this new journey at Korea University, I look forward to learning and growing together with many people here.    Q2. What are your primary areas of teaching and research?  A. Initially, I aspired to become an engineer, which led me to major in Industrial Design in China. However, during my master’s program in Engineering in the United States, I was introduced to Business Administration, which sparked my interest in how human behavior and social change impact corporations. This ultimately led me to pursue a PhD in Business Administration. Currently, my research focuses on the digital transformation of large enterprises in emerging economies and its social impact.    Q3. What excites you the most about joining KUBS?  A. I have heard that KUBS is home to outstanding researchers and passionate students. I look forward to exchanging ideas with faculty members and students, generating new research ideas, and growing academically through collaborative research. In particular, I am excited about the opportunity to engage with individuals from diverse backgrounds and perspectives, as I believe this process of learning through communication will be a great source of inspiration for me.    Q4. What are your plans for your first semester?  A. I plan to focus on preparing for my lectures, initiating new research projects, and actively participating in academic seminars and conferences within the university.    Q5. As a new faculty member at KUBS, what are your goals and aspirations?  A. I aim to expand in-depth academic discussions through research. Additionally, I want to be a professor who not only engages in research but also explores with students how business knowledge can be applied in real-life situations. I believe that growing together through communication with students is just as important as making academic contributions.    Q6. Lastly, do you have any messages for the KUBS community?  A. It is truly an honor to be part of Korea University Business School! I look forward to learning and growing together in the years to come. Thank you, and I appreciate your support! 

"A Platform for Connecting Future-Driven Leaders" … Advanced Management Program (AMP) 99th Welcoming Ceremony Held      The 99th Welcoming Ceremony of the Advanced Management Program (AMP) at Korea University Business School (Dean: Eonsoo Kim) was held on Monday, March 10, at SUPEX Hall in the LG-POSCO Hall. The event was graced by distinguished guests, including KUBS Dean Eonsoo Kim, Associate Dean Gangseog Ryu, Academic Director of AMP Seokkyun Kim, and Sookyung Kim, Chief Secretary of AMP.      The ceremony proceeded in the following order: △introduction of distinguished guests, △welcoming speech, △congratulatory address, △singing of the University anthem, and △commemorative photography. In his welcoming speech, Dean Eonsoo Kim stated, "AMP serves as a platform where outstanding leaders from various industries can connect and build networks. Through an innovative curriculum aligned with the AI era, this program will provide essential knowledge and insights to help participants grow into forward-thinking leaders."     The congratulatory address was delivered by Sookyung Kim, Chief Secretary of AMP, on behalf of AMP Alumni Association President Jungseon Park. She emphasized, "In today's rapidly changing business environment, continuous learning and innovation are essential for achieving sustainable growth. I hope this program will inspire all participants and serve as a journey where we shape the future together through meaningful exchanges."    The welcoming ceremony concluded with a commemorative photography session, after which AMP freshmen embarked on their 99th journey by participating in a campus tour and welcome dinner. 

Successful Completion of the 2025 E-MBA New Student Off-Campus Orientation    The Executive MBA (E-MBA) New Student Off-Campus Orientation at Korea University Business School (Dean: Eonsoo Kim) was held on February 7th at the Four Seasons Hotel.      The E-MBA program is a Master of Business Administration program designed for senior managers and executives. Korea University launched Korea’s first E-MBA program in 2003, aiming to cultivate creative global CEOs who lead sustainable growth and innovation.      The event was attended by all 51 new students of the 23rd E-MBA class, as well as distinguished guests including Associate Dean Gangseog Ryu, Associate Dean Byung Cho Kim, E-MBA Academic Director Daeki Kim, and Professor Shijin Yoo, who graced the occasion. In his congratulatory speech, Associate Dean Gangseog Ryu remarked, " There may be challenges along the way while pursuing the E-MBA, but it will be a time filled with the joy of learning and the pleasure of forming meaningful friendships. We, as faculty and staff, will strive to ensure that your choice exceeds satisfaction and becomes a truly rewarding experience." Kwang-Sun Kim, the 17th President of the Graduate School of Business Alumni Association, added, "The E-MBA program is a journey to redesign your vision and future in the middle of your professional career. We will support you on your path."      The first session of the event proceeded in the following order: greetings from the E-MBA academic director and program manager, an introduction to the E-MBA program and campus life, self-introductions by the 23rd cohort, and an introduction to the 22nd student association. The second session continued with a welcome speech by the Dean of the Graduate School of Business, remarks from the Alumni Association President, remarks from the 22nd Student Association President, a fellowship festival, and Korea University Culture Night.  During the ‘Eoulrim Hanmadang’ (Fellowship Festival), performances by the Alumni Association Choir (KUBS EMBA CHORUS) and the dance club ‘Rhythm Tiger’ enlivened the atmosphere. The Korea University Cultural Night allowed students to immerse themselves in the university’s traditions, including singing the school cheer songs. The event concluded with remarks from the E-MBA 22nd cohort's Public Relations Director.      New E-MBA student Kyung-Sun Kwon shared, "I have learned a lot within my organization, but I wanted to explore new knowledge, which led me to apply for the E-MBA. I am delighted to meet such outstanding professors and classmates, and I look forward to growing together over the next two years." Another new student, Seung-Min Lee, remarked, "As I navigated various management challenges in today’s rapidly changing industry, I wanted to study in a structured way, which led me to enroll in the E-MBA. I look forward to expanding my network by meeting professionals from diverse fields." Meanwhile, the 2025 E-MBA New Student On-Campus Orientation is scheduled to take place on February 22nd.