Korea University Business School

Han, Kyuhong 한규홍

Marketing
Assistant Professor
Marketing Strategy, Advertising Spending, Customer Satisfaction, Business-to-Business
Room 504 in Hyundai Motor bldg
TEL : 02-3290-1928
Email : hkyuhong@korea.ac.kr
Fax :
Homepage :
Office Hour :

Education

Ph.D. in Marketing, Rice University, Houston, TX, USA

M.S. in Marketing, Korea University, Seoul, Korea

Bachelor of Business Administration, Sogang University, Seoul, Korea

2021-0000 Assistant Professor of Marketing, Korea University Business School, Korea University

2019-2021 Assistant Professor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill

Mittal, Vikas, Kyuhong Han, Carly Frennea, Markus Blut, Muzeeb Shaik, Narendra Bosukonda, and Shrihari Sridhar (2023), “Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance: What 40 Years of Research Tells Us,” Marketing Letters, 34 (2), 171–187.
Fernandes, Daniel, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, and Vikas Mittal (2022), “How Political Identity Shapes Customer Satisfaction,” Journal of Marketing, 86 (6), 116–134.
Mittal, Vikas, Kyuhong Han, Ju-Yeon Lee, and Shrihari Sridhar (2021), “Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact,” Journal of Marketing Research, 58 (4), 615–643.
Han, Kyuhong, Jihye Jung, Vikas Mittal, Jinyong Daniel Zyung, and Hajo Adam (2019), “Political Identity and Financial Risk-Taking: Insights from Social Dominance Orientation,” Journal of Marketing Research, 56 (4), 581–601.
Frennea, Carly M., Kyuhong Han, and Vikas Mittal (2019), “Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management,” Journal of Marketing Research, 56 (2), 291–309.
Han, Kyuhong, Vikas Mittal, and Yan Zhang (2017), “Relative Strategic Emphasis and Firm Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability,” Journal of Marketing, 81 (4), 25–44.

Mittal, Vikas, Kyuhong Han, and Robert A. Westbrook (2018), “Customer Engagement and Employee Engagement: A Research Review and Agenda,” in Customer Engagement Marketing, Robert W. Palmatier and V. Kumar and Colleen M. Harmeling, eds. Cham: Springer International Publishing, 173–201.
Mittal, Vikas and Kyuhong Han (2018), “Corporate Diversification Reconceptualized,” in Legends in Strategic Marketing: Rajan Varadarajan, Jagdish N. Sheth, ed., Sage Publications.