2024-00  Associate Professor of Marketing, Korea University Business School, Korea University

2021-24  Assistant Professor of Marketing, Korea University Business School, Korea University

2019-21  Assistant Professor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill

• Chen, Yixing, Shrihari Sridhar, Kyuhong Han, Sonam Singh, Vikas Mittal, and Taehoon Im (2024), “The Value of Safety Training for Business-to-Business Firms,” Journal of Marketing Research, 61 (4), 742–759.
• Mittal, Vikas, Kyuhong Han, Carly Frennea, Markus Blut, Muzeeb Shaik, Narendra Bosukonda, and Shrihari Sridhar (2023), “Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance: What 40 Years of Research Tells Us,” Marketing Letters, 34 (2), 171–187.
• Fernandes, Daniel, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, and Vikas Mittal (2022), “How Political Identity Shapes Customer Satisfaction,” Journal of Marketing, 86 (6), 116–134.
• Mittal, Vikas, Kyuhong Han, Ju-Yeon Lee, and Shrihari Sridhar (2021), “Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact,” Journal of Marketing Research, 58 (4), 615–643.
• Han, Kyuhong, Jihye Jung, Vikas Mittal, Jinyong Daniel Zyung, and Hajo Adam (2019), “Political Identity and Financial Risk-Taking: Insights from Social Dominance Orientation,” Journal of Marketing Research, 56 (4), 581–601.
• Frennea, Carly M., Kyuhong Han, and Vikas Mittal (2019), “Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management,” Journal of Marketing Research, 56 (2), 291–309.
• Han, Kyuhong, Vikas Mittal, and Yan Zhang (2017), “Relative Strategic Emphasis and Firm Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability,” Journal of Marketing, 81 (4), 25–44.