교수진
정년트랙교수
한규홍Han, Kyuhong
- 마케팅
- 부교수
- 마케팅 전략, 광고비, 고객만족, B2B
- 현대자동차 경영관 504호
- TEL : 02-3290-1928
- Email : hkyuhong@korea.ac.kr
- Fax :
- Homepage :
- Office Hour :
학력
Ph.D. in Marketing, Rice University, Houston, TX, USA
M.S. in Marketing, Korea University, Seoul, Korea
Bachelor of Business Administration, Sogang University, Seoul, Korea
경력
2024-00 Associate Professor of Marketing, Korea University Business School, Korea University
2021-24 Assistant Professor of Marketing, Korea University Business School, Korea University
2019-21 Assistant Professor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill
논문
- Chen, Yixing, Shrihari Sridhar, Kyuhong Han, Sonam Singh, Vikas Mittal, and Taehoon Im (2024), “The Value of Safety Training for Business-to-Business Firms,” Journal of Marketing Research, 61 (4), 742–759.
- Mittal, Vikas, Kyuhong Han, Carly Frennea, Markus Blut, Muzeeb Shaik, Narendra Bosukonda, and Shrihari Sridhar (2023), “Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance: What 40 Years of Research Tells Us,” Marketing Letters, 34 (2), 171–187.
- Fernandes, Daniel, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, and Vikas Mittal (2022), “How Political Identity Shapes Customer Satisfaction,” Journal of Marketing, 86 (6), 116–134.
- Mittal, Vikas, Kyuhong Han, Ju-Yeon Lee, and Shrihari Sridhar (2021), “Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact,” Journal of Marketing Research, 58 (4), 615–643.
- Han, Kyuhong, Jihye Jung, Vikas Mittal, Jinyong Daniel Zyung, and Hajo Adam (2019), “Political Identity and Financial Risk-Taking: Insights from Social Dominance Orientation,” Journal of Marketing Research, 56 (4), 581–601.
- Frennea, Carly M., Kyuhong Han, and Vikas Mittal (2019), “Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management,” Journal of Marketing Research, 56 (2), 291–309.
- Han, Kyuhong, Vikas Mittal, and Yan Zhang (2017), “Relative Strategic Emphasis and Firm Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability,” Journal of Marketing, 81 (4), 25–44.
저서
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Mittal, Vikas, Kyuhong Han, and Robert A. Westbrook (2018), “Customer Engagement and Employee Engagement: A Research Review and Agenda,” in Customer Engagement Marketing, Robert W. Palmatier and V. Kumar and Colleen M. Harmeling, eds. Cham: Springer International Publishing, 173–201.
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Mittal, Vikas and Kyuhong Han (2018), “Corporate Diversification Reconceptualized,” in Legends in Strategic Marketing: Rajan Varadarajan, Jagdish N. Sheth, ed., Sage Publications.