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‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion

‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion Three major large-scale pledges secured within four months of launch … Campaign continues through November 30 Korea University Business School’s KRW 12 billion fundraising campaign, “KUBS 120 MARCH,” has secured approximately KRW 4.6 billion in pledged donations within just four months of its launch, nearing 40% of its goal. Since the campaign’s launch in January, when pledged donations stood at around KRW 2 billion, the total has more than doubled in just three months. From December 1, 2025, to November 30, 2026, total pledges reached KRW 4,652,317,231, with 324 participants, including corporations, alumni, faculty, staff, and students. | Three major pledges secured … Alumni and corporations join forces One of the most notable achievements is the securing of three major pledges. An anonymous donor pledged support for the research fund, Eugene Investment & Securities Co., Ltd. for the development fund, and Samyang Tongsang for scholarships. Alumni account for approximately 62% of total pledges, while corporations represent about 35%, jointly driving the campaign forward. Group donations have also continued. Following the participation of the Class of ’81 alumni association, the Business School Class of ’79 Scholarship Committee (28 members), the KUBS Class of ’98 Alumni Night (126 participants), as well as faculty and staff, have also joined the campaign. | Expanding participation across classes, generations, and professions The donor base is highly diverse. Participation spans from alumni who entered in the 1970s to current students from the Class of ’26, as well as members of EMBA, DBA, and AMP programs, undergraduate alumni, and even alumni from the College of Medicine. From individual research labs and faculty bands to student councils, all corners of the Business School are actively engaging with the campaign, further broadening its base of participation. This campaign is particularly meaningful in that it places value not only on the total amount raised but also on participation itself. From small contributions starting at KRW 10,000 to major gifts reaching KRW 1 billion, every act of giving becomes part of the shared legacy of KUBS’s 120-year history. | Investing in the future campus… Advancing the 3C Trading Zone and 4Tech strategy The funds raised are being used to realize the Business School’s future vision. Alongside the advancement of the “4Tech Strategy,” centered on AI, semiconductors, energy, and robotics, spatial innovation projects are also taking shape. The Business School is already operating AI-focused tracks and 4Tech micro-degree programs, and continues to expand its educational and research capabilities with its largest-ever full-time faculty body of 95 members. On the basement level of Hyundai Motor Hall, the “3C Trading Zone (tentative name)” is currently under development, with a trading demo day scheduled for early May. The space will also include an Art & Culture Room. Artist Uhm Jung-soon’s installation piece, K, the Noseless Elephant, has already been installed in the building. Construction has also begun on an LED display in the lobby of LG-POSCO Hall, which will serve as a large-scale digital donor wall. An opening ceremony is scheduled following the conclusion of the campaign in May. Dean Eonsoo Kim stated, “We have come this far thanks to the collective support of each and every member,” adding, “We hope more people will join us on this journey as we prepare for the next 120 years of the Business School.” The “KUBS 120 MARCH” campaign will continue through November 30, 2026. Donations can be made via the official sponsorship page (box.donus.org/box/koreauniversity/KUBS120march). As of December 1, 2025 – November 30, 2026 | Total pledged amount: KRW 4,652,317,231

2026.04.17 Views 2018

2021-1 Semester`s Best English Thesis Award Ceremony

2021-1 Semester's Best English Thesis Award Ceremony Best English Thesis Award, hosted by the graduate school, took place in August 13 (Fri) at the dean’s office on the 1st floor of KUBS Main Building. Graduate school examines recommended English papers from each major in every semester, selects the best thesis and awards scholarship to the writer. KUBS Dean Johngseok Bae, Planning and Budget Associate Dean Joon Ho Hwang, and 5 awardees attended the event. A total of 6 winners were nominated: △Jihye Park(MIS PhD student) △Baesung Kwak(International Management PhD student) △오건택(LSOM PhD student) △김소정(Finance MSPhd student) △PHAN THANH THAO(Management MS student) △BERESTOVA ANASTASIIA(Marketing MS student).

2021.08.23 Views 3208

KPMG Samjong Accounting Corp. President Seung Hoe Goo (Business ’82), KUBS alumnus, donates 10 milli

KPMG Samjong Accounting Corp. President Seung Hoe Goo (Business ’82), KUBS alumnus, donates 10 million Won as KUBS Development Fund (From the left) KPMG Vice President Seung Hun Yeom, KUBS Associate Dean Jae Uk Chun, KPMG President Seung Hoe Goo, KUBS Dean Johngseok Bae, KPMG Vice President Seung Hoon Wi, KPMG Managing Director Yee Hyun Choi. KUBS ’82 alumnus Seung Hoe Goo (KPMG Samjong Accounting Corp. President) donated 10 million won development fund for KUBS. He said, “I hope Korea University alumni from Samjong Accounting Group actively donates for the school’s growth” and wished for the progress of both Samjong Accounting Corp. and KUBS. KUBS Dean Johngseok Bae expressed his ambition, saying “We are aiming as well asworking hard to become the Asia’s top Business School by 2030 and I wish to nurture leaders with morality and skills to contribute to a better future.” He thanked Seung Hoe Goo saying “his love and devotion for the school has always been a great support to achieve our goals.” Meanwhile, apart from Seung Hoe Goo’s personal donation, KPMG Samjong Accounting Corp. has been donating 20 million won scholarship annually since 2017 for 5 years.

2021.08.23 Views 4492

DaeHyun Accounting Corporation CEO Song Jae Hyun (Business ’81) promises development fund of hundred

DaeHyun Accounting Corporation CEO Song Jae Hyun (Business ’81) promises development fund of hundred million KRW (From the left) KUBS Associate Dean Dr. Jae Uk Chun, KUBS alumni association director Shin Hak Gi, alumnus Song Jae Hyun (Business ’81), KUBS Dean Dr. Johngseok Bae, alumnus Park Su Geun (Business ’81) Alumnus Song Jae Hyun (Business ’81) promised a development fund of hundred million KRW for KUBS in July, 2021. Alumnus Song Jae Hyun visited KUBS on July 27th (Tue) 4pm to sign a gift agreement and will donate ten million KRW every year for ten years. Alumnus Song Jae Hyun is the CEO of DaeHyun Accounting Corporation and explained his motive for donating by saying, “I wanted to grow with KUBS and anew my determination to work hard for the next ten years.” KUBS Dean Dr. Johngseok Bae said, “I admire your passion and we thank you for your love of KUBS and its students.” He thanked alumnus Song Jae Hyun and promised to “make KUBS with a 120 year tradition a leading school for social value.”

2021.08.18 Views 4421

“I want to make an environment where a young graduate’s donation is considered natural” – Han Jeongs

“I want to make an environment where a young graduate’s donation is considered natural” – Han Jeongsoo (Business ’11) Alumnus Interview Alumnus Han Jeongsoo (Business ‘11) donated ten million won as the KUBS scholarship. We listened to his story through a written interview which was done after the donation ceremony held on August 3rd (Tue) at the Dean’s office. (From the left) Associate Dean for Academic Affairs Dr. Chun, Jae Uk, Associate Dean for Planning and Budget Dr. Hwang, Joon Ho, Alumni Han Jeongsoo(Business ‘11), Dean of KUBS Dr. Bae, Johngseok Q. Please introduce yourself. Hello, my name is Han Jeongsoo. I entered Korea University Business School in 2011 and participated in the 44th KUBS Student Council. After graduation, I worked in the financial business industry. Currently, I set up a company which makes corporate investments and operates scholarship business etc. As a hobby, I am sharing my thoughts and stories about investment through my Youtube channel ‘세상학개론’. Q. As a student who entered KUBS in 2011, such a young alumnus’ donation is very impressive. It must have been a big decision for yourself, what made you decide on giving this donation? To be honest, it is quite shameful to have an interview since there are many alumni who gave donations with bigger amounts. Rather than having a special motive, I always wanted to become a cool senior who can give scholarship fees after graduating since I was able to persistently see the donating culture of my KUBS seniors. As in my case, I thought that KUBS was more meaningful than any other donation charities since my donation could lead to donations from juniors in the future. In fact, even before this donation, I have been regularly donating 10,000 won per month since graduation. I couldn't afford to donate as much as I wanted when I just came out to the society, and instead wanted to donate continuously even if the amount was small. I think I was able to make a donation that does not make myself ashamed after having some leisure in my life, although I still want to make more donations, and that is why I am inconvenienced. My goal is to not give a one-time donation, but rather to steadily increase my donation for 27 years just like alumnus Kim Jeongho of 'Bear.Better.' Q. Do you have any memorable episodes during your university life? Since I double-majored computer engineering, I remember making myself have a hard time going back and forth the liberal arts and science campus to attend classes before graduation (laughter). To pick one specific episode, I had a chance to participate at the ‘KUBS Night of Alumni’ event as a part-time worker. When I saw numerous admirable alumni during the event, I thought “When I grow up, I want to become a cool senior just like them”. It was a novel excitement looking at seniors who are actively devoting themselves in a bigger world than fellow students. Afterwards, the nametags posted at places such classrooms, chairs, stairs etc. started to jump into my eyes. Starting from chairs, desks, and classrooms to a building named after one’s name, I wondered how successful I should be in order to make such donations and motivated myself. Q. Lastly, do you have any words to say for your KUBS juniors? I want to make an environment where a young graduate’s donation is considered very natural, rather than something novel. I would like to become a cool senior who can help juniors dream of giving donations in the future

2021.08.18 Views 4326

International Scholar Invitation Forum held with Professor Alex Edmans of London Business School

International Scholar Invitation Forum held with Professor Alex Edmans of London Business School From the left, KUBS professors Dr. Kim Joonghyuk, Dr. Jungbien Moon, Dr. Kim Woochan, Dr. Na Hyun Seung, Dr. Kyung Suh Park The forum was held both offline and online while abiding to guidelines to prevent the spread of COVID-19. On July 6th(Tue), the ‘ESG International Scholar Invitation Forum,’ hosted by KUBS Asian Institute of Corporate Governance (AICG) and sponsored by ‘KUBS-SK business for Society project,’ was held both online(Zoom) and filmed in studio. The event began with the welcoming words of Professor Kyung Suh Park, head of KUBS Asian Institute of Corporate Governance (AICG), followed by a presentation from Professor Alex Edmans of London Business School and a panel discussion between KUBS professors Kim Joonghyuk(host), Kim Woochan, Jungbien Moon, and Na Hyun Seung. Professor Alex Edmans, a globally renowned expert in ESG management, mentioned he was aware that ESG became an important topic in Korea. He emphasized the importance of financial elements in ESG management. He explained that financial elements are ‘profit’ for investors and ‘fair prices’ for society and individuals, and ESG management is ‘dividing the whole pie even more effectively.’ How can companies implement ESG management? Professor Edmans asked ‘How a purposeful business makes decisions’ and said, “it is unrealistic to serve customers, employees, suppliers, the environment and the community while providing profit to investors at the same time.” Since it is difficult to satisfy everyone, a company’s goal for ESG management should be determined by ‘Comparative Advantages’ and ‘Principle of Materiality.’ He cited “Corporate Sustainability: First Evidence on Materiality” by Khan, Serafeim, Yoon(2016) and explained that firms should contemplate what value they can deliver by utilizing their current capabilities and focus on specific issues that can be tackled rather than try to solve every problem of their ESG. Professor Edmans introduced his book, 「Grow The Pie: How Great Companies Deliver Both Purpose and Profit」 and emphasized that ESG is ultimately a helpful value to firms and highlighted the role of shareholders for the responsibility of ESG management. He concluded the session by giving his thanks to KUBS Asian Institute of Corporate Governance for the opportunity to participate in this forum and the participants for their keen attention. Editor | Yoon Seon Woo (Media & Communication ’18) Photography | Shin Se Rim (College of Political Science and Economics, Economics ‘18)

2021.07.20 Views 4374

CDTB Colloquium, "The digital therapeutics market is expanding – we should take interest in mana

CDTB Colloquium, "The digital therapeutics market is expanding – we should take interest in managing big data" Dae-sung Kyung, the Executive Director of Hanmi Pharmaceutical “CDTB Colloquium – Hamni Pharmaceutical,” hosted by KUBS (Dean=Bae, Johngseok) Center for Digital Transformation & Business (CDTB; Head=Dr. Baeho Kim and Dr. Byungcho Kim) was held on Friday, July 25, in SUPEX Hall. On this day, Executive Director Dae-sung Kyung of Hanmi Pharmaceutical was invited as the keynote speaker and gave a lecture on the topic “Digital Transformation in the Healthcare Industry.” The event was held both online and offline, strictly following COVID-10 guidelines. Before starting the lecture, Executive Director Kyung explained the pharmaceutical industry in general. The size of the pharmaceutical industry in South Korea is about 21 trillion won, accounting for about 1.2% to 1.3% of the world pharmaceutical market. In the global pharmaceutical market, United States leads the industry by taking up to 40% of market shares, followed by Europe, China, and Japan. While analyzing the hiring trends in the South Korean pharmaceutical industry, Director Kyung mentioned that although he is a business major, the pharmaceutical sector is open to people from different academic backgrounds. In addition, he showed a positive outlook on the development of the pharmaceutical industry, stating that “Despite the fact that national R&D spending in this area is quite small (1.7 trillion won), its growth potential is increasing as we entered into the digital era.” “The 4th Industrial Revolution in the field of healthcare is actively taking place; pharmaceutical companies are going through digital transformation by merging with big data, mobile, IoT, and cloud,” Executive Director Kyung stated, “It is highly likely that the pharmaceutical industry will develop into a high value-added industry.” Unlike traditional therapeutics where patients are prescript with drugs, digital therapeutics utilize software such as applications and devices to treat patients. In fact, university hospitals use digital therapeutics to stimulate brain activities and learning processes. He further explained that traditional and digital therapeutics will develop to complement each other and that the implementation of AI technology will reduce the time it takes to develop pharmaceuticals by 70% and the cost it takes by half. In the second part of the lecture, “Global Trends and Implications,” Executive Director Kyung dealt with the concept of medical data. He emphasized the importance of medical data in establishing welfare policies, stating that “data” is the key to digital transformation. He mentioned that South Korea has advantages in collecting medical data due to national health insurance, and that such data can be used to analyze prescription patterns and social costs. Since this process requires the ability to effectively utilize different kinds of data, he encouraged the students to enter the pharmaceutical industry, stating that “You have the skill to combine data sets.” The last part of the lecture consisted of a Q&A session, where students asked questions such as “How to utilize data in the field of Korean Medicine” and “How to identify variables when government data from Health Insurance Review & Assessment Services is combined with private data.” Meanwhile, KUBS has established CDTB in 2019 to act as a platform that connects education, research, and industry, while leading digital transformation in the field of education and research. CDTB has been hosting many special lectures since then. Article | Seonwoo Yoon (School of Media & Communication ’18) Photo | Serim Shin (College of Political Science & Economics, Department of Economics ’18)

2021.07.19 Views 3210