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‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion

‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion Three major large-scale pledges secured within four months of launch … Campaign continues through November 30 Korea University Business School’s KRW 12 billion fundraising campaign, “KUBS 120 MARCH,” has secured approximately KRW 4.6 billion in pledged donations within just four months of its launch, nearing 40% of its goal. Since the campaign’s launch in January, when pledged donations stood at around KRW 2 billion, the total has more than doubled in just three months. From December 1, 2025, to November 30, 2026, total pledges reached KRW 4,652,317,231, with 324 participants, including corporations, alumni, faculty, staff, and students. | Three major pledges secured … Alumni and corporations join forces One of the most notable achievements is the securing of three major pledges. An anonymous donor pledged support for the research fund, Eugene Investment & Securities Co., Ltd. for the development fund, and Samyang Tongsang for scholarships. Alumni account for approximately 62% of total pledges, while corporations represent about 35%, jointly driving the campaign forward. Group donations have also continued. Following the participation of the Class of ’81 alumni association, the Business School Class of ’79 Scholarship Committee (28 members), the KUBS Class of ’98 Alumni Night (126 participants), as well as faculty and staff, have also joined the campaign. | Expanding participation across classes, generations, and professions The donor base is highly diverse. Participation spans from alumni who entered in the 1970s to current students from the Class of ’26, as well as members of EMBA, DBA, and AMP programs, undergraduate alumni, and even alumni from the College of Medicine. From individual research labs and faculty bands to student councils, all corners of the Business School are actively engaging with the campaign, further broadening its base of participation. This campaign is particularly meaningful in that it places value not only on the total amount raised but also on participation itself. From small contributions starting at KRW 10,000 to major gifts reaching KRW 1 billion, every act of giving becomes part of the shared legacy of KUBS’s 120-year history. | Investing in the future campus… Advancing the 3C Trading Zone and 4Tech strategy The funds raised are being used to realize the Business School’s future vision. Alongside the advancement of the “4Tech Strategy,” centered on AI, semiconductors, energy, and robotics, spatial innovation projects are also taking shape. The Business School is already operating AI-focused tracks and 4Tech micro-degree programs, and continues to expand its educational and research capabilities with its largest-ever full-time faculty body of 95 members. On the basement level of Hyundai Motor Hall, the “3C Trading Zone (tentative name)” is currently under development, with a trading demo day scheduled for early May. The space will also include an Art & Culture Room. Artist Uhm Jung-soon’s installation piece, K, the Noseless Elephant, has already been installed in the building. Construction has also begun on an LED display in the lobby of LG-POSCO Hall, which will serve as a large-scale digital donor wall. An opening ceremony is scheduled following the conclusion of the campaign in May. Dean Eonsoo Kim stated, “We have come this far thanks to the collective support of each and every member,” adding, “We hope more people will join us on this journey as we prepare for the next 120 years of the Business School.” The “KUBS 120 MARCH” campaign will continue through November 30, 2026. Donations can be made via the official sponsorship page (box.donus.org/box/koreauniversity/KUBS120march). As of December 1, 2025 – November 30, 2026 | Total pledged amount: KRW 4,652,317,231

2026.04.17 Views 2016

[2021 Startup Institute Lecture Series #7] “Overcoming a crisis to create a Healthy Organization” Di

[2021 Startup Institute Lecture Series #7] “Overcoming a crisis to create a Healthy Organization” Director Seo Hyun-sun of Ginger Tea Project The 7th lecture of the 2021 Lecture Series hosted by Korea University Business School (Dean = Jong-Seok Bae) and Startup Institute (President = Shin-Jeong Shin) was held on September 28 (Tue). The Lecture Series is a part of the Entrepreneurship Academy of the Seungmyeongho Entrepreneurship Education Center (Director = Dongseop Lee), an educational institution within the Startup Research Institute. This special lecture, held online due to COVID-19, was conducted by Seo Hyun-sun, director of Ginger Tea Project, under the theme of ‘Creating a Healthy Organization: Overcoming the Founder’s Internal Crisis and Shaky Organizational Culture’. Director Seo Hyun-sun is a founding member of Ginger Tea Project, a non-profit organization consulting firm founded in 2014. After working as a team leader and co-representative, she is currently in charge of various tasks such as organization operation and research as a director. “Through my personal stories, I wanted to solve the internal crises that came to me when I actually started the business,” said the director. She gave a lecture on two topics, ‘Entrepreneur’s internal crisis’ and ‘Shaky Organizational Culture,’ and the discussion regarding worries coming along with starting a business followed. Regarding ‘the entrepreneur’s internal crisis’, the director introduced three keywords: fear, burden, and instability, along with anecdotes from her own process of starting and managing her business. Director Seo said, “I decided to do the things I wanted to do until the end because it was okay to fail,” When women with career interruptions gathered and decided to start a business together, they decided “to do the things they wanted to do until the end because it was okay to fail,” and such words helped them to accept fear. Also, after the co-founder left the organization and Director Seo felt the fear of failure, she felt that “she would not regret going down this road after thinking about it” and that “it would be nice to look inside the heart to see what worries lie in there.” Talking about the financial instability of non-profit organization, she especially emphasized that you look at the business as a whole and acknowledge the time lag that comes with the business. Regarding the organizational culture, he said, “Our own handicap, such as women who have lost their careers or receive little investment, has created a creative organizational culture.” Director Seo explained, “Financial sustainability is also important, but focusing on sustainability that enables growth and provides experiences has become our unique DNA,” explaining the background of forming Ginger Tea Project’s unique organizational culture. Finally, after discussing the importance of colleagues and family in a difficult situation, Director Seo emphasized that even a small decision at a small scale can make a significant difference, saying, “I believe that an organization with a healthy inside has a high potential to develop into a good organization.” The lecture ended with a question-and-answer session. Written | Jeong Sang-bong (College of Economics and Economics, Political Science 17)

2021.10.18 Views 3126

Entrance Ceremony of the 92nd KUBS Advanced Management Program (AMP) held

Entrance Ceremony of the 92nd KUBS Advanced Management Program (AMP) held The entrance ceremony of the 92nd KUBS(Dean=Johngseok Bae) Advanced Management Program(AMP) was held on September 27th(Mon) at the SUPEX HALL of Korea University LG-POSCO Building. The ceremony followed quarantine guidelines, while Johngsoek Bae, Dean of KUBS and Kijoon Lee, Vice president (General Affairs) of AMP Alumni Association attended the event with the students of 92nd AMP class. First Dr. Bae congratulated and welcomed students with his words, saying “Korea University Business School will do our best to become the top-tier among prestige membership clubs with all of our 92nd class. We sincerely welcome all of you.” Furthermore, Kijoon Lee, Vice President of AMP Alumni Association, said “On these times, where both mind and body is tired due to COVID-19, this program will present opportunity to reflect on past achievements and learn advanced business knowledge together thinking of a better future,” on behalf of AMP Alumni Association President Moonchan Kim. The ceremony ended with a marimba play as a congratulatory performance by the Pulse Percussion and a commemorative photo shoot. Editor | Yoon Seon Woo (Media ’18)

2021.10.12 Views 2959

[2021 Startup Station Lecture series #5] ‘Global corporations are focusing on ESG-Innovation’ PNP Se

[2021 Startup Station Lecture series #5] ‘Global corporations are focusing on ESG-Innovation’ PNP Seoul office CEO Song Myeong Soo The 5th special lecture of the 2021 Lecture series hosted by KUBS(Dean=Bae Johngseok) Startup Station(Director = Hojung Shin) was held on September 14th(Tue). The Lecture series is part of the Entrepreneurship Academy program of the Seung Myeong-Ho Center for Entrepreneurship Education (Director=Dongseop Lee), an education institution within the Startup Station. Lectures are given by startup mentors who are working in the field. PNP Seoul office CEO Song Myeong Soo gave an online lecture, due to COVID-19, on ‘Global corporations are focusing on ESG-Innovation.’ PNP is one of the world’s largest investing organizations that foster new startups by supporting their finances and resources. It introduces around 520 starts to global corporations and venture capitals and acts as an intermediary or investor by annually attracting an average of 250 investments or directly investing. Also, PNP functions as an open innovation platform that uses startup/educational institutes/outside institutions and other resources for corporate innovation. It boosts investment and collaborative activities among companies. PNP has shown its strengths in FinTech such as Paypal and LendingClup, among the 17 sectors and has contributed to the making of 22 unicorn enterprises. Mr. Song emphasized ‘positioning’ based on the investment patterns of corporations. Mr. Song gave various examples to state that “positioning based on your strengths, efficient resource management and knowledge of what clients want can lead to new findings.” He introduced a case where MONARCH, the first firm to produce 100% electricity running tractors, received investments from Walmart. Mr. Song said “it might seem peculiar but it is understandable if you knew that Walmart has been interested in farming business and farming,” and said that one must be interested in the client’s situation and demands. Also, Mr. Song said that “it is important to meet good investors and partners,” and encouraged the students to look globally rather than only domestically. He introduced investment programs and open innovations such as ‘AEPW(Alliance to End Plastic Waste)’ that invests in eco-friendly startups and ‘Benz Startup Autobahn.’ Lastly, Mr. Song hoped that the students “recognize the importance of ESG innovation and positioning” and concluded the lecture after a Q&A session. Editor | Jung Sang Bong (College of Political Science and Economics, Political Science & International Relations ‘17)

2021.10.05 Views 4050

Completion Ceremony of the 91st Advanced Management Program (AMP) Held

Completion Ceremony of the 91st Advanced Management Program (AMP) Held The 91st KUBS (Dean=Johngseok, Bae) Advanced Management Program (AMP) Ceremony was held at the SUPEX Hall of the LG-POSCO Building on Monday, September 6th. The event was held under strict social distancing guidelines. KUBS Dean Johngseok Bae, AMP Association President Moonchan Kim, AMP Chair Professor Bokyung Bae, and other AMP Alumni Association executives also attended the meeting. The event began with the Dean’s commencement speech. Dean Johngseok Bae said, “Congratulations to the students who have completed the AMP successfully even under the difficult situation involving the 4th wave of COVID-19.” He further mentioned, “We wish you will become respectful alumni who can contribute to improving the life of humanity, especially in this era where we lack a decent leader.” Next, a congratulatory speech from AMP Association President Moonchan Kim followed. “You have now become our proud members of Korea University AMP Alumni Association,” he said, “We will do our best to become the global Korea University AMP.” AMP Chair Professor Bokyung Bae mentioned that “Gaining knowledge about the constantly changing environment is the key ability to become a leader,” and that “Your efforts to create and share new knowledge will become role model for other students in the future.” Subsequently, the valedictorian of 91st AMP class Gwangseok Kim gave a speech. Then, the certificate of completion, the plaque of honor, and the achievement plaque from the alumni association were given. Hwagu Kang received the certification of completion as a representative, and students were awarded in various categories, including the Dean’s Award, the Achievement Award, and the Exemplary Award. The ceremony ended with a marimba play from the Pulse Percussion, a team with 133K Youtube subscribers, granting of the scholarly fund, singing the school song, throwing the graduation cap, and taking commemorative photos. Meanwhile, Korea University AMP was founded in 1975 for the first time in Korea and has a 46-year-old tradition. The program has cultivated more than 4,800 CEO alumni and has been widely known for educating the newest business theories and providing human networks, which is essential for businesspersons working in various areas such as companies, the government, and state-owned enterprises.

2021.09.14 Views 3366

Lotte Members – KUBS signs a ‘business analytics’ industry cooperation contract

Lotte Members – KUBS signs a ‘business analytics’ industry cooperation contract KUBS (Dean Johngseok Bae) and Lotte Members (CEO Hyung Sik Jeon) signed an industry cooperation contract for the ‘Business Analytics Capstone Project’ on August 26th(Thu). The agreement ceremony was held online due to COVID-19, with KUBS Dean Johngseok Bae, KUBS Associate Dean Joon Ho Hwang, KUBS CDTB Director Byung Cho Kim, KUBS CDTB Director Baeho Kim and Lotte Members CEO Hyung Sik Jeon and Lotte Members Data Strategy Director Ran Sook Jung etc. attending the ceremony. KUBS Dean Johngseok Bae expressed his appreciation of the business analytics-based industry cooperation and said, “We think this cooperation will be very meaningful for the growth of both parties.” Lotte Members CEO Hyung Sik Jeon said, “We thank KUBS for cultivating talented data business personnel that contribute to innovations in business management. We hope the research of this industry cooperation project will provide useful in the field.” This is not the first occasion where Lotte Members and KUBS have cooperated. KUBS has been the first in Korea to establish a single-year business analytics major in master’s degree, and it consists of a field-oriented capstone project by utilizing corporate data and collaborating with corporate personnel. In 2020, the first industry cooperation between Lotte Members and KUBS yielded a data marketing strategy and statistic algorithms that contributed to Lotte Group. The participants of the 2021 Capstone Project have doubled compared to the previous year, and both institutions expect a more diverse insight. Editor | Yoon Seon Woo (Media ’18) Photography | KUBS Management Support Team

2021.09.06 Views 3007

“The 11th KUBS Teen Mentoring Day” for Future KUBS Students

“The 11th KUBS Teen Mentoring Day” for Future KUBS Students Korea University Business School (Dean= Johngseok Bae) held “The 11th KUBS Teen Mentoring Day” for high school students who wish to apply for KUBS. Many students signed up for the event, and 120 of them were selected by evaluating applications. Even under the emergence of Delta Variant and stricter social distancing guidelines, the event was held online successfully with the support of KUBS student ambassador KUBE and 10 other student mentors. The event began with a congratulatory speech from the Associate Dean for Faculty and Academic Affairs, Jae Uuk Chun. Following lectures covered an introduction to KUBS, briefing of seven majors and three tracks in business administration, business practice, online campus tour, and lectures by KUBS students. Associate Dean Jae Uk Chun welcomed the students by saying, “We hope this event will help you choose your career paths,” and professor Weon Ssang Yoo gave a lecture on the topic “If I Were a Marketer,” which covered the basic theory of marketing on 4P. KUBS student mentors gave a lecture on study methods. A junior student from Sejong City stated, “Before the lecture, I thought business administration was a vague field of study. But through the lecture, I could get specific information about the branches of business administration.” President of KUBE, Junhee Ji (KUBS 17) mentioned, “I was happy to share this meaningful experience with many high school students who wish to come to KUBS. We will do our best to provide other helpful and fun events,” and fostered active interaction between high school students and KUBS mentors. In the satisfaction survey, the student participants gave positive responses regarding the event. Satisfaction for the overall program (93.75%) was the highest, followed by Q&A session (90.2%), lectures by mentors (84.9%), and business administration lecture and practice (78.57%). “KUBS Teen Mentoring Day” is an annual event held by KUBS to enhance high school students’ academic abilities and to guide their career paths. The next KUBS Teen Mentoring Day will be held in January 2022. Moreover, “KUBS Regular Campus Tour and Meeting Day for High School Students” is expected to be held in mid-October.

2021.09.06 Views 3031