News

KUBS News

Total 1427

Turning Financial Data into Research - Special Lecture on Exploring Bloomberg Data for Academic Rese

"Turning Financial Data into Research" Special Lecture on Exploring Bloomberg Data for Academic Research The Bloomberg Terminal contains one of the world's most comprehensive collections of financial market data. However, transforming that information into meaningful research variables requires multiple steps, from exploring available data and verifying variable definitions to extracting data and constructing research datasets. To help students navigate this process, Korea University Business School (KUBS) held a special lecture titled "Financial Data Exploration and Research Applications Using Bloomberg" on Friday, May 15, at the LG-POSCO Building. The session was led by Dr. Ha-yeon Park of the Korea University Business Administration Education and Research Group for BK21 FOUR and was attended by KUBS graduate students. The Bloomberg Terminal is a widely used financial data platform that provides access to real-time market information, company data, and financial analytics. During the lecture, students learned how to search for and extract financial data using both the Bloomberg Terminal and its Excel Add-in, while also exploring how Bloomberg data can be effectively applied to academic research. Dr. Park introduced the basic structure of the Bloomberg Terminal and demonstrated practical methods for exploring financial data. She guided students through the process of identifying research variables and verifying their definitions, emphasizing that carefully confirming variable names, definitions, and available options before downloading data is essential for ensuring research accuracy. She then explained how to extract data using the Excel Add-in and organize Bloomberg data into structured datasets suitable for empirical research. In the latter part of the lecture, Dr. Park demonstrated how Bloomberg data can support academic research by drawing on several case studies, including examples from her own work. She explained how ETF-related data can be identified, extracted, and organized according to different research objectives. She also advised students not to rely exclusively on Bloomberg, noting, "Rather than using Bloomberg as a single data source, I recommend using it for the types of data in which it has particular strengths." She emphasized the importance of cross-checking Bloomberg data with other databases whenever appropriate. The lecture provided students with a practical overview of how financial data can be translated into research—from developing research questions and selecting appropriate variables to constructing reliable datasets. By following the entire workflow, participants gained a clearer understanding of how Bloomberg data can be explored, evaluated, and incorporated into academic research. The lecture also reflects Korea University Business School's recent expansion of its Bloomberg Terminal infrastructure. As part of a financial data hub established through a KRW 1 billion donation from Eugene Investment & Securities, KUBS increased the number of Bloomberg Terminals from one to twelve—the largest Bloomberg Terminal installation among universities in Korea. Nine terminals have been installed in the Sudang CLC Lounge, while the remaining three are available through remote-access accounts. The Bloomberg Terminal is one of the most widely used financial data platforms in investment banking, asset management, equity research, and other finance-related fields. Hands-on experience with the platform provides students with valuable practical skills that can help them transition into careers in the financial industry. Students who complete the Bloomberg Market Concepts (BMC) certification may also find it beneficial when preparing for the CFA examination or applying for internships in finance. With the expanded infrastructure significantly improving access throughout the semester, more students now have the opportunity to work directly with real-time market data in their coursework, research projects, and academic studies. KUBS Student Press Reporting by Chaewoo Lee Photography by Jinyoung Park

2026.07.22 Views 301

KUBS-KB Small and Medium Enterprise Management Academy (K-SMA) Completion Ceremony

KUBS-KB Small and Medium Enterprise Management Academy (K-SMA) Completion Ceremony Organized by Korea University Business School and KB Kookmin Bank, “KUBS-KB Small and Medium Enterprise Management Academy (K-SMA)” Completion Ceremony was held at the LG-POSCO Building Lecture Hall 432 on December 8, 2021. On this day, Dean Johngseok Bae of Korea University Business School, Academic Director Seungwoo Kwon of K-SMA, Director Bokyung Bae of Executive Education Center (EEC), and all executives and employees who participated in the K-SMA program attended the event. The event was held both online and offline, and some of the graduates participated in the event through ZOOM. Dean Johngseok Bae of KUBS congratulated the participants by saying, “Throughout the past eight weeks, I am sure all of you here have grown one step further as important business leaders of this era.” “What you learned in the K-SMA program will be the beginning of your career as influential business leaders, who can build a healthy and competent organization by utilizing abilities meaningfully,” he added. Followingly, Seungwoo Kwon, K-SMA Academic Director and Director Bokyung Bae of EEC gave a congratulatory speech. The event ended by delivering certificates and souvenirs to a total of 30 K-SMA graduates. K-SMA is a program based on KUBS and KB Kookmin Bank’s “Business Agreement for Mutual Cooperation on Social Contribution,” which aims to △promote mutual development △cultivate SME management △strengthen social contribution through management innovation △and practice ESG management. For eight weeks, executives and employees from SMEs recommended by KB Kookmin Bank participated in a education program, which was provided free of charge by KUBS professors as talent donations. Editor | KUBS Management Support Team

2021.12.20 Views 3657

Students Share Their Career Issues and Daily Life Through the “Fall 2021 Faculty-Student Mentoring D

Students Share Their Career Issues and Daily Life Through the “Fall 2021 Faculty-Student Mentoring Day” Korea University Business School (Dean= Bae, Johngseok) “Fall 2021 Faculty-Student Mentoring Day” was held for three days from November 24 to 26. The Faculty-Student Mentoring Day began in the year 2007, to help KUBS students meet with their advisors to listen to various advice related to their studies and careers. Furthermore, it aims to foster networking among KUBS students and alumni. Before the event, Dean Johngseok Bae mentioned the objective of the event by saying, “Today, at times where immediate job openings outnumber traditional open recruitment, KUBS continues to monitor changes in employment trends. We thereby suggest ‘Faculty-Student Mentoring Day’ as an alternative measure for students to find careers in the future.” He added, “We hope this event becomes an opportunity for KUBS students to learn wisdom from their advisors.” The event was held through an online platform, using breakout rooms to assign professors and students into different rooms. Students started the conversation by sharing their reason for participating in the event. Professors advised the students by saying, “Even it is not necessarily a business school, you should look for areas where you can show your talent,” “You shouldn’t lose interest in the subject just by taking basic courses,” and “If you knock on the door to various activities such as academic societies, external activities, and interns to explore your career, you will be able to live a college life without regrets.” Moreover, professors shared their undergraduate experiences with their students. Professors mentioned, “It is natural to lose direction as a student.” They encouraged the students by saying that “It is important to listen carefully to the words of others who know me well.” Furthermore, professors advised students about the importance of experiences. They gave a realistic guideline such as “Rather than blindly studying CPA or going to a law school, you can grow further by developing your perspective on the world through experiences such as taking various lectures and going on an exchange student.” They further added, “Utilizing the alumni network can be helpful,” and that “There is no fixed answer, and every way has its potential.” Finally, the event ended with a comfortable conversation, where students built rapport with their advisors by sharing their daily lives during the semester and their vacation plans. A KUBS student who participated in the event mentioned, “I had a vague anxiety about exploring a new path, but hearing from the professor about how there are various life paths had me relaxed and motivated.” Another student who answered that he gained confidence through mentoring said, “Before applying to the program, I thought I should be prepared with my position or attitude,” he continued, “but the atmosphere was comfortable, and I felt closer to my advisor.” Editor | Younghee Chung (School of Media & Communication 20th)

2021.12.20 Views 4254

IBRE – CDTB Integrated Colloquium, “Overview of Applied AI Research”

IBRE – CDTB Integrated Colloquium, “Overview of Applied AI Research” Korea University Business School (Dean=Bae, Johngseok) Center for Digital Transformation & Business (CDTB; Co-Directors=Dr. Baeho Kim and Dr. Byung Cho Kim) and Institute for Business Research and Education (IBRE; Director=Jaehwan Kim) held an online integrated colloquium on Friday, November 26. This time, Professor Chaehan So from Yonsei University gave an English lecture on the topic “Overview of Applied AI Research.” The lecture began with Director Jaehwan Kim’s greeting. He mentioned, “Korea University Business School has been thinking a lot about the kind of people the world wants today.” “I hope today’s colloquium strengthens our effort,” he added. Then, Professor So explained Applied AI by dividing the concept into four agendas: △Deepfakes △Neural style transfer △Virtual Characters △ and Virtual Beings. Professor So showed the demo code for his deepfake model and presented an actual deepfake model, saying that “In the future, by the time your children begin a new generation, deepfake technology will be more advanced than now. It will be difficult to tell what is real and what is not.” Next, Professor So introduced Neural Style Transfer, which is a technique that changes the texture of image content to make it look like a painting. While introducing research on the aesthetic perspective of Neural Style Transfer, he mentioned, “Design, in the future, must differentiate itself according to different targets.” He also said, “Neural Style Transfer will be used in many different fields to create a variety of designs.” Furthermore, Professor So explained Virtual Beings in Metaverse, which make it possible for Virtual Characters to come to life. He demonstrated an experiment where his demo Virtual Being talks with Professor Eonsoo Kim. Afterward, the lecture ended with a Q&A session. Closing the event, Co-Director Byung Cho Kim said, “Thank you for Professor So, who gave a very insightful and interesting lecture on Artificial Intelligence.” “It is an honor that CDTB collaborated with IBRE to hold an integrated colloquium, and I hope there would be more opportunities like this in the future,” he added. Editor | Younghee Chung (School of Media & Communication 20)

2021.12.13 Views 3689

2021 KUBS Challenge – “A Fierce Competition of Ideas”

2021 KUBS Challenge – “A Fierce Competition of Ideas” Korea University Business School (Dean=Johngseok Bae) held the “2021 KUBS Challenge” on Friday, November 12, at the LG-POSCO Building. KUBS Challenge is a contest where teams, each consisting of four business school undergraduate students, analyze a business case in a limited amount of time and make a presentation. In this year’s competition, 48 students from 12 teams participated and showed their case analysis skills. In this year’s KUBS Challenge, the participants were to analyze the case of the Australian business Zip, which is a BNPL (Buy Now, Pay Later) company. Their mission was to analyze the factors that make the BNPL industry attractive and to suggest a strategy for Zip to compete with major competitors in the BNPL and the credit card industry. During the preliminary round, the 12 teams spent 24 hours analyzing the business case and then submitted a recorded video of the presentation and their presentation slides. Out of the 12 teams, four teams advanced to the finals: △Kkanbu △KU Tigers △Crimson & Company(Crimson & Co.) and △Asya Consulting. In the final round of the contest, each team was given 10 minutes to present the results of their analysis and 7 minutes for Q&A. △Professor Tony Garrett △Professor Youngkyu Kim and △Professor Sunwoo Hwang participated as judges of the contest. After the presentations, the judges made their final decisions – the third prize went to teams “Kkanbu” and “Asya Consulting,” the second prize went to team “KU Tigers,” and the first prize went to team “Crimson & Company.” Team “Crimson & Company,” which won the first prize in the competition, was given the opportunity to participate in the “UW Global Business Case Competition 2022” hosted by the University of Washington in 2022. Team “KU Tigers,” which won the second prize, will be participating in the “32nd Annual Scotiabank International Case Competition” hosted by the Western University of Canada. Lastly, team “Kkanbu” will be participating in the “2022 RSM STAR Case Competition” hosted by the Erasmus University of Netherlands. The three teams will be subsidized with participation fees, airline tickets, and accommodations, and will be given special training before the international competition. Meanwhile, team “Crimson & Company,” the winner of the first prize, commented that “Although it was tiring due to the lengthened competition period, we were able to invest a lot of time.” “We are proud that our efforts paid out well and achieved a good result,” they added. They expressed their determination to participate in the international competition by saying that “We will do our best to win the international competition.” Aritlce | Sangbong Chung (College of Political Science and Economics, Department of PSIR 17th)

2021.12.06 Views 4843

‘2021 Fall CHOO CHOO DAY’ successfully held, full with student entrepreneurs’ ideas

‘2021 Fall CHOO CHOO DAY’ successfully held, full with student entrepreneurs’ ideas ‘2021 Fall CHOO CHOO DAY,’ hosted by KUBS(Dean = Bae, Johngseok), Startup Station(Director = Hojung Shin), Crimson Startup Support Center, and KU Holdings was held at the Media hall SBS studio of on November 12th. CHOO CHOO DAY is a Demo Day in which the public can examine the business models and visions that the five startups of the KUBS Startup Station have developed during the past year. This event marked the 10th anniversary of CHOO CHOO DAY and was broadcasted live on the Startup Station’s Youtube channel, where investors, future entrepreneurs, and startup personnel could participate via live chat messages. KUBS dean Bae, Johngseok delivered a welcoming speech. “The growth process of a startup is in line with the ultimate goal of business management, which is contributing to a better life for all humanity. I support the five teams who aim to contribute to the common good of humanity.” Next, Professor Jungbien Moon, the director of Iljin Center for Startup Incubation, gave an opening speech. Director Moon mentioned that the total valuation of startups that graduated from the Center has surpassed 110 billion KRW, and said “this achievement is the result of the hard work and dedication of all youths who have been with the Startup Station.” “I applaud the five teams who have worked hard to change the world amidst the COVID-19 pandemic.” Before beginning the presentations of the five teams, CEO Park Sang Joon of D&I Fabis, serviced as Brunnel (3rd class of KUBS Startup Station and Iljin Center for Startup Incubator), gave a speech. Mr. Park said, “I realized that startups must understand the customer and find ways to strengthen teamwork.” He cheered the teams and said, “please welcome the five teams, who have worked hard for today.” This CHOO CHOO DAY consisted of five teams: △ ‘Kilo(CEO = Oh Hyung Jun)’ servicing ‘Miligram,’ a convenient diet recording service for healthy weight loss △ ‘Tingle(CEO = Nam Gyung Bin)’ servicing a child-tailored English learning platform for homes △ ‘EnoughYou(CEO = Lim Seung Hyuk)’ running a mobile healthcare platform for nutrition management of infants/toddlers △ ‘Mealing(CEO = Lee Su Bin)’ running a meal lifestyle sharing platform that allows users to easily imitate meals in photos △ ‘FitNavi(CEO = Lim Dae Hyun)’ operating a tailored weight-training program service based on scientific evidence and on-field experience. Each participating team was given a short introduction time of one minute along with their main presentation. Teams held Q&A sessions by receiving questions from on-site panel speakers and live chatting. The event was concluded with a closing speech from the Director of KUBS Startup Station, Hojung Shin. Director Shin introduced himself as the stationmaster of the Startup Station and explained that “CHOO CHOO DAY was aimed to become the benchmark of university incubation that develops the precious ideas of students into companies.” “Thank you to all of the five teams who enabled us to maintain this reputation,” he said. Lastly, director of Iljin Center for Startup Incubation Jungbien Moon gave closing remarks. “I still remember how I stood at the podium wearing a tie on the very first CHOO CHOO DAY. While organizing this event, I was grateful and relieved to learn that our future depends on smart, passionate entrepreneurs.” He thanked all participants and said, “I will temporarily be absent due to my sabbatical year, but my heart will be with you.” Editor | Jung Young Hee (Media and Communication ‘20) Photographer | Cho Eun Bi (Business ’20)

2021.11.30 Views 3870

[2021 Startup Station Lecture on Demand #2] ‘Basics of Business and Manners for Early new Startup Re

[2021 Startup Station Lecture on Demand #2] ‘Basics of Business and Manners for new Startup CEOs’ The second special lecture of the 2021 Lecture on Demand hosted by Korea University Business School (Dean = Johngseok Bae) and Startup Research Institute (President = Hojung Shin) was held on November 2nd (Tuesday). Lecture on Demand is part of the Entrepreneurship Academy of the Seung Myung-Ho Entrepreneurship Education Center (Director = Lee Dongseop), an educational institution within the Startup Station, whose goal is to impart practical knowledge necessary for startups in areas such as promotion, legal issues, and UX/UI. This special lecture, held online due to COVID-19, was conducted by Jae-sang Kang, co-CEO of PathfinderNet, under the topic of “Basics of Business and manners for new startup CEOs.” CEO Kang started the lecture by saying that he would tell what seems to be basic yet, hard to hear regarding work ethics and business manners. CEO Kang, who introduced the direction of the lecture by saying, “At your current level, skills are important, but business manners and problem-solving skills must be acquired to be competent.” He also emphasized the importance of reputation in the Start-up industry and advised, “I think that a person who is truly strong is someone who recovers quickly even in the face of hardships.” Then, talking about the technical and conscious competence at work, he emphasized, “Right now, many may be hung up on technological competence, but in the long run, it is important to develop conscious competence, especially for start-up CEOs.” In addition, he mentioned that fighting spirit, luck, insight, success experience, human relations and human resources management, and job performance ability are necessary competencies for managers and that “Do not try to get all these at once, but try to take steps of progress.” Lastly, CEO Kang explained the appropriate business manners for different situations, saying, “Especially, the younger generation often show lack of business manners due to lack of experience.” CEO Kang emphasized the importance of reputation and image by giving detailed examples assuming various situations such as △communication through e-mail and messenger △manners in business meeting △first greeting and business card exchange △investment meeting and examination. Afterwards, the lecture ended with a brief question-and-answer session. Editor | Sang-bong Jeong(College of economics and politics 17)

2021.11.29 Views 3748