“Be proud as a member of KMBA” – 2022 KMBA Freshman Orientation   2022 KUBS (Dean=Johngseok, Bae) KMBA Freshman Orientation was held on Saturday, February 5. Sophomore Jinseon Kim of KMBA moderated the first part of the event, which dealt with various information about life in KMBA. Freshmen participated online through Zoom.     After an introductory speech from the Academic Director Taegyu Kim of KMBA, Dean Johngseok Bae of KUBS gave a congratulatory speech. Dean Johngseok Bae emphasized, “Be proud as a member of KMBA,” and said, “Congratulations on your admission, and I sincerely wish you great development and glory in your future.” Associate Dean Yongkeun Yoo explained △the vision △the goals △the achievements and △the facilities of KUBS. Next, a video filmed by student ambassadors KUBE, which introduced the school campus, was played online.     Academic Director Taegyu Kim further explained general information such as △characteristics of KMBA △academic curriculum △majors △faculty. Professor Kim mentioned, “KMBA actively reflects industrial trends in its courses,” emphasizing that KMBA is a demand-centered education. He added, “The biggest asset you can get from KMBA is your colleagues.” Next, a staff from KMBA administrative office explained △the school system △academic affairs and △course registration.     The second part of the orientation involved the introduction of the Student Council and the annual school plan. Then, KMBA school clubs and student networking rooms were introduced. Department Manager Jeongmin Noh of Korea University Center for Human Rights & Gender Equality gave a lecture on Gender Equality, giving various examples on ▲human rights ▲gender sensitivity and ▲rights to self-determination. In the following part of the event, KMBA students and alumni were given some time to network with each other.     Meanwhile, KMBA is a two-year part-time program, with classes held after working hours for businessmen. KMBA aims to cultivate future leaders with a deep understanding of global business practices.   Article｜Hyunmin Lee ((School of Media & Communication 20th) Photo｜Dokyung Moon (School of Media & Communication 21st)

“The 2022 12th KUBS Teen Mentoring Day” for Future KUBS Students   The 12th KUBS Teen Mentoring Day held by KUBS(Dean=Johngseok Bae) was held on February 12th(Tue). The event was held in the order of △introduction on KUBS △7 majors, 3 tracks △Special lecture on business negotiation by professor Seungwoo Kwon △business exercise based on the lecture △online campus tour △KUBS student mentor lecture △Q&A.     The event began with the greeting words of Jae Uk Chun, Vice dean of KUBS. Vice dean Chun said “We hope that Teen Mentoring day becomes an experience where you may find motivation to work hard during your high school years.” He ended the speech, expressing gratitude towards the KU student ambassador, KUBE that organized and managed the event, KUBS mentors, and high school students who participated with interest in KUBS.     After the speech, the student ambassador KUBE introduced the KUBS buildings, the faculty which is the largest size in Korea, and other information about KUBS. Addition to the basic information about KUBS, information that mentees need such as scholarships, student conferences and student clubs, were given. Also KUBS programs that students will want to participate, such as △Startup Station △support on Public officer Qualification Exam and CPA exam △Career Development Center that gives custom career information for students △Alumni mentoring.     Next, the unique curriculum of KUBS, 7 majors and 3 tracks was introduced. The specifics and future careers of 7 majors, ▲Finance ▲Accounting ▲LSOM ▲Marketing ▲International Business ▲Management ▲MIS were explained to mentees. Also, the 3 tracks were introduced. “Business Analytics”, which grows highfliers that analyzes big data successfully to implement in the 4th industrial revolution era, “Entrepreneurship and revolution” course that creates global leaders in ever-changing times, “Social values and ESG management” course were introduced and explained to help the understanding of mentees with related fields.   Professor Seungwoo Kwon gave a special lecture on business negotiation. The lecture created an opportunity for students to learn about the definition and characteristics of negotiation and experience a university class for themselves. Mentees learned about the key concepts of business negotiation such as ▲distributive negotiation ▲integrative negotiation and the business jargon terms related to negotiation, along with the real-life cases of negotiation in corporates.     After the lecture, mentees had hands-on experience in a business exercise with KUBS mentors. The exercise assigned the role of buyers and sellers to mentees so they could arrange a group and conduct a research under the guidance of mentors, and experience negotiation according to their roles. The exercise was followed by mentoring where each group asked what they were curious about such as △studying tips of mentors △looking after your own mental health △college admission college life. The Mentoring day ended with a variety of topics from college admission to counseling.     Student who participated in the mentoring day shared thoughts, saying “I’ve wanted to go to KU Business School just because, but today I got to know what I will learn in business. I got more motivated because I realized what I would do in the future,” and “I will work hard to become a future KUBS student.”     Editor | Haeun Ha (Sociology ‘20) Young Hee Jung (Media ’20)

Orientation for 16th generation of Korea University Business School FMBA course held   Orientation for 16th generation of Korea University Business School(Dean=Johngseok Bae) Finance MBA(from below FMBA) course was held on February 5th(Sat).     The event begun with the opening address by Hyun Seung Na, F-MBA head professor, and entrance ceremony address by Johngseok Bae, dean of KUBS. Dr.Bae congratulated the freshman students mentioning the strengths of KUBS, △historicity △distinctive programs △ strong networks between alumni.     Following the address, Yong Keun Yoo, vice dean of KUBS introduced the strengths, vision, objectives and analysis himself. Professor Yoo said, “Korea University Business School has the largest faculty and is continuously opening new courses so that students can learn about the issues at the moment and apply them immediately.”     Hyun Seung Na, F-MBA head professor, took on the next order and guided the students on the specific courses. Professor Na explained the system of Bachelor’s degree such as △classes △semesters △graduation requirements, and elaborated on the specifics of F-MBA, which specializes in finance. Also, he mentioned the strengths of F-MBA course, saying “The course actively reflects the recent trends in financial sectors while including all the curriculum related to finances, and is concentrated on keeping the balance.” Next, specifics were explained, such as course system due to COVID-19, curriculum introduction, and course recommendation for freshman students.     Afterwards, there a session explaining the administration procedure by F-MBA faculty member, student council work plan and activities freshman students can participate such as student clubs and student group of working fields were laid out by Yusang Do, President of Alumni Association, and Ena Park, Vice president of Alumni Association. As groups were made for networking between freshman students, the event ended in success.   Editor｜Haeun Ha(Sociology ‘20) Photo｜Eunbi Joe (Business ‘20)

Alternative lecture for Executive MBA (E-MBA) International Residency Program held An alternative lecture for Executive MBA (E-MBA) International Residency Program (IRP) was held on January 21st (Fri) and 22nd (Sat). The lecture was held for 18th wave students and four of the authors of the recently published “Social value and Sustainable management in the age of ESG” (Professor Johngseok Bae, Professor Dongseop Lee, Professor Chan Su Park, Professor Woochan Kim) delivered the lecture online.   Professor Johngseok Bae gave a lecture about ‘The Philosophical Understanding of Business and Social Value’ on the 21st (Fri). Professor Bae started his lecture with three fundamental questions △why ESG has arose and its alternatives △what framework to use for analyzing social value and ESG △how the characteristics of ESG can be defined. From the book, he quoted that ESG is ‘a phenomenon of recovering lost existence, relationships, values and functions,‘ and explained that “companies and managers recover their original positions and relationship with each other through business activities.” Regarding the philosophical understanding of social value, he said that “ESG is an issue of how to understand the humans and staff within the company. Essentially all ESG activities are aiming for common good.” He emphasized the importance of the philosophical understanding of ESG and added, “it is important to use one’s own language to define and understand ESG and social value.”   Professor Dongseop Lee gave a lecture about ‘Empowering leadership: a leadership model for the new age’ on the morning of the 22nd (Sat). Professor Lee said, “I will introduce a leadership model that will help you to be more interested in the age of ESG or the social goal of companies.” He emphasized the importance of being interested in leadership and explained four core aspects of leadership, △personal growth △conceptual understanding △feedback △skill development, and gave various experiences and cases related to each.   Professor Lee mentioned Moses to explain about the meaning of leadership and the role a leader should play. He analyzed the business environment, difficult situations a company faces, and the shortcomings of conventional approaches and emphasized that “a new paradigm of leadership, ’empowering leadership,’ is required.” Empowering leadership are a leader’s actions that allow freedom to members of the organization, share authority, and strengthen internal motivation. Lastly, Professor Lee said, “The business environment is a battlefield in a quickly changing environment like today. I hope you contemplate about what you want your organization to be.” Professor Chan Su Park delivered a lecture about ‘Marketing and Sustainability.’ Professor Park started his lecture with a question, ‘Does marketing negatively impact the environment?’ He discussed △how marketers of eco-friendly products can be sustainable △the constraints a marketer faces regarding sustainable marketing. Professor Park said, “the rise of the concept of stakeholders means that marketing has accepted the notion of sustainability” and explained the reason why marketing should aim for sustainability. He said that “marketers should actively embrace the idea of stakeholders and contemplate about the limitations,” and concluded that marketing and sustainability are compatible.   Lastly, Professor Woochan Kim delivered a lecture about ‘Social Value and Finance.’ The lecture analyzed foreign case studies that empirically analyzed social value in financial aspects. Professor Kim answered three questions during his lecture: △Why managements invest in E&S △Outcomes of Socially Responsible Investments (SRI) △Why companies should do SRI. Professor Kim said, “In the case of using Engagement strategy, they all show excess profit,” and emphasized the importance of E&S Engagement. He concluded the lecture with stating five investor categories △Public pension △Hedge fund △Index fund △Stewardship service company △Non-profit organizations by analyzing case studies.   KUBS E-MBA aims to foster creative global CEOs who lead sustainable growth and innovation. It offers compact weekend courses to current and future CEOs. IRP alternative lectures of E-MBA aim to newly recognize various changes and connections among people · companies · societies and rethink corporate social value in the fourth industrial revolution era.     Editor | Lee Hyun Min (Media and Communication ’20) Jung Young Hee (Media and Communication ’20)  

MSBA’s 2nd Capstone Project Presentation held… from business goal setting to process designing   2021 MSBA 2nd Capstone Project Presentation was held on January 14th (Fri). KUBS CDTB (Director= Byung Cho Kim, Baeho Kim) hosted this project to provide an opportunity to contemplate about the tasks and directions of companies regarding Digital Transformation and develop a business model. The event was held both online and offline in accordance with COVID-19 quarantine regulations. A total of eight teams presented to KUBS professors and cooperating businesses such as △Lotte Members △GS Retail △Korea Credit Information Services △Deloitte Consulting etc. Associate Dean Joon Ho Hwang said “Thanks to the support of cooperating businesses, the capstone project has achieved much. I hope there will be more positive developments with our cooperating businesses.” The event started with presentations, followed by comments from corporate partners and a discussion to select qualifying teams. The event commenced with a speech from Director Byung Cho Kim. Team 1 (Lee Eun Joo, Jang Won Young, Yoon Ye Seul) presented a project of predicting the CLV(Customer Life Value) of Lotte Members, and developed a model to select high value customers based on their predictions. Team 2 (Bang Min Kyung, Cheon Jiwoo) presented their customer management project using text mining on Lotte Super’s VOC(Voice of Customer) data, and suggested a customer management program based on VOC. A Lotte Member’s staff commented, “Our company made many requests and it was impressive to see how the teams fulfilled them well and turned out an interesting conclusion.” Team 3 (Lee Sangwon, Lee Jina, Lee Haewon) categorized goods and customers and analyzed the correlation between GS Retail goods based on ‘customer traits and possibility of attracting purchases.’ A GS Retail staff commented, “The team accurately saw the characteristics of GS shops and it was satisfying to see good insight from this project. It makes me eager to develop new products based on this presentation.” Team 4 (Hyun Choonghoon, Hong Sanghee) made a ‘individual business credit evaluation using insurance information’ based on the data of Korea Credit Information Services, and developed a model that predicts the likelihood of overdue payment. The team emphasized the importance of the credit evaluation model because of its precision and recall. Team 5 (Kim Gunyoung, Park Seungbi, Lee Myunghyun) presented a ‘car accident prediction model using risk-averse variables in insurance data.’ The team explained that this analysis can encourage customers to take care of their credit information. A staff from Korea Credit Information Services said, “the topic was interesting and the contents can be meaningfully implemented into the field.” Team 6 (Shin Eunyoung, Oh Shin Ae) categorized people according to their diabetes indicators and clarified △behavioral △psychological △sociodemographic factors that influence these categories and suggested mitigating factors. Team 7 (Kong Byunghee, Lee Jun Ah) used big data to develop a ‘villa value assessment.’ Lastly, Team 8 (Hong Ju Sung, Park Ji Young) presented a method to ‘revitalize middle level interest rate loan market by clustering people with middle or low credit scores.’ A staff from Deloitte Consulting said, “It’s meaningful to be aware of the problems of the topic, and the team seems to have great analytical skills.” Among the eight presenting teams, seven teams qualified and awards were given to Team 2, 3, and 7 that conducted projects of ▲Lotte Members ▲GS Retail ▲Deloitte Consulting. Director Baeho Kim who conducted the second half of the event expressed his gratitude to “the cooperating businesses, the corporate staff, professors, and student presenters who participated in this event.” Editor | Lee Hyun Min (Media and Communication ’20) Photo | Cho Eun Bi (Business ‘20)

Startup Station holds Winter 2021 Startup Capability Reinforcement Camp and Startup Practical Training Session   On January 25(Tuesday), training session for the business start-ups was held at the Entrepreneurship Competency Reinforcement Camp hosted by Startup Station (Director = Shin Hojung) of KUBS. In this session, areas that are necessary for the establishment and operation of a startup company such as △Intellectual Property Rights △Basic Law and Labor Standards Act △Human Rights and Gender Equality Education △Accounting and Taxation were covered.   First, Seo Jeong-yeol, a patent attorney, gave a lecture on ‘intellectual property rights such as patents and trademarks’ related to company management. Patent Attorney Seo emphasized the importance of intellectual property rights, especially in startups, and explained the basic concepts of patents and trademarks and what should be kept in mind in the course of business operation.   Next, a lecture by lawyer Jang Jeong-eun was given on ‘legal issues and major risks related to various types of company management’. Lawyer Jang said that the lecture was organized so that the participants could familiarize themselves with the legal matters in these various types of business since there are various types of camp participants ranging from individual entrepreneurs to those who have established corporations. After that, this lecture was followed by explanations of legal issues that each type of corporation and individual business owner should be aware of, and legal risks such as regulations, employees, and governance that startups especially have to keep an eye on.   Next, Roh Jeong-min, Manager of the Center for Gender Equality at Korea University, conducted an awareness education on respect for human rights and gender equality, which are essential for business operation. There were sharing of information on human rights and gender equality that can be referenced in business operation as well as various policies of the school.   Finally, Tax Accountant Kim Shin-Il gave a lecture on the importance of tax in company management and the details of accounting and tax business. △Proof of legal expenditure △Correction of tax return △Claim for correction were explained along with specific examples. After the lecture, the entrepreneurship practical education in which experts from various fields of entrepreneurship participated was successfully closed.   KUBS Startup Station(Center Director=Shin Hojung) held a Startup Capability Reinforcement Camp for fourteen days throughout January and February of 2022. This camp consisted of various programs that could help participants reinforce their capacities such as Startup mentor session and practical education, and the camp provided opportunities for student entrepreneurs to build networks with one another.     Editor | Han Ha-eun (Sociology 20)