Towards becoming one of KUBS! … “The 2022 13th KUBS Teen Mentoring Day” held in success   The 13th KUBS(Dean=Johngseok Bae) Teen Mentoring Day(hereinafter ‘Mentoring Day’) was held successfully on July 23rd(Sat).   The event was directed by the Student Ambassador KUBE and current KUBS student mentors, while 93 students were selected prior to the event among about 500 high school student applicants in first and second grades. The Mentoring Day, which was held offline for the first time in three years due to the easing of social distancing guidelines, was held in the order of Introducing KUBS, Special lectures on Business, Campus Tours, Business Excercise, and Mentoring from KUBS students.      Mentor-mentee participants met for the first time at SUPEX Hall on the 4th floor of LG-POSCO Building at 10 a.m. on the same day, and KUBE student ambassadors first introduced "KUBS Campus Life and Major Tracks." In particular, through guidance on specifics of 7 majors (△Finance △Accounting △ LSOM △ Marketing △ International Business △ Management △ MIS) and three tracks (△ Business analytics △ Entrepreneurship and Revolution △ Social values and ESG management), students had a time to go through the basics of Business major, and the advantages that only KUBS has. The introduction was followed by Professor Jang Jin-wook, KUBS professor, who gave a lecture on "Special Lecture on Business Management." Many of the students who took the special lecture said, "Thanks to the easy-to-understand explanation of the Business major and the negotiation process, I was able to learn things that I didn't know."   After lunch, Campus Tour of Korea University followed. There were opportunites for Mentee students to make memories by providing group photo missions at the KUBS building, Hosang Inscription, and Central Plaza for mentee students to take photos with the campus in the background. After an hour-long tour, each group conducted a "Business Excercise." The practice consisted of a program in which mentees experience the Business Negotiation process based on the contents of the special lecture with their Student Mentors. Students carried out the process of negotiating transactions, such as analyzing and discussing data by taking on the role of used car Buyers and Sellers.     After the practice, Mentor Story Sharing and Q&A continued through Mentoring from KUBS students. Various vivid stories of KUBS student mentors were exchanged as Mentee students were curious about how to get into KUBS, such as studying methods, grade management, and school activities, and about college life. After that, the Mentoring Day Event was completed with a survey and Rolling Paper. In the follow-up survey, the participating students expressed satisfaction about the Mentoring Day providing many useful information, saying, "The event was very trustworthy because the students gave me details that were unknown anywhere," and "I was very motivated to see my friends with the same dream and mentors who were already walking on that path."     Meanwhile, Teen Mentoring Day is an annual event hosted by KUBS to improve high school students' career plans and studies and is held every January and July. In addition, a "Regular Campus Tour and Meeting Day for High School Students" is also planned to be held in mid-October this year, where high school students can also participate.

"A result of student priority service and high quality education programs" KUBS (Dean = Johngseok Bae) announced the winning of the grand prize in the MBA program category at the "2022 National Service Awards" held at Swiss Grand Hotel Seoul on the 14th.     The "National Service Awards" is an event organized by the Institute for Industrial Policy Studies (IPS) and sponsored by the Ministry of Trade, Industry and Energy and the Ministry of SMEs and Startups, which awards service companies or institutions loved by consumers every year. Award-winning companies are selected by comprehensively evaluating competitiveness ∙ vision, industrial ∙ social contribution, and operational performance.    KUBS was selected as an award-winning institution in recognition of its efforts to achieve excellent management and continuous service innovation despite the rapidly changing business environment.   KUBS established the first Korean-style Business Graduate School course in Korea in 1963, leading the Korean history of business education. Currently, there are five MBA programs that reflect the diverse needs of applicants.   Korea MBA, which is the first and strongest MBA program for office workers in Korea, Executive MBA, the world's 20th-ranked by UK Financial Times for Advanced Admistrator, Finance MBA, which provides education specialized in finance, Global MBA, which allows students to obtain multiple degrees or exchange student opportunities based on Korea University's degree, and Korea's only Global MIM, which provides education with the world's most prestigious business schools in CEMS Agreement, are those programs.   In addition, KUBS MBA programs currently boasts the largest scale in Korea with 84 full-time faculty members, and the faculty's research capabilities are also world-class. As a result, it ranked first in Korea and 48th in the world in the field of business · management of the UK's QS World University Evaluation. The educational environment such as the LG-POSCO Building and Hyundai Motor Hall with state-of-the-art facilities are outstanding.    Johngseok Bae, the dean of KUBS, said, "Educational activities that put students first and operation of courses tailored to various needs, and high-quality education program have been shown as good results.” And said, “We will continue to do our best for business education that differentiates from others."

CDTB Colloquium held…"The Digital World that Startups Create and the Role of VC."    The Colloquium organized by the Korea University Business School (Dean = Johngseok Bae) Center for Digital Transformation & Business (Center Director = Byungjo Kim, hereinafter CDTB), was held on July 15th(Fri) at the SUPEX HALL of LG-POSCO Building. The lecture, which was conducted both online and offline, was given by Yoon Pilgu, CEO of Big Basin Capital, under the theme of "The Digital World that Start-ups Create and the Role of Venture Capital (VC)."      CEO Yoon Pilgu explained the symbiotic relationship between Venture Capitals and startups by introducing examples of startups such as Uber and Airbnb, which have achieved explosive growth based on Silicon Valley, and venture capitals invested in each company. CEO Yoon said, "Venture Capital has a system that provides capital to startups and recovers investment when startups are listed or sold," adding, "It may seem to be a relationship linked only by capital, but we strive to create more than capital in the process of startup growth."   In the middle of the lecture, the content of the lecture covered starting up a company in the Digital Transformation era. CEO Yoon Pilgu talked about ideas, people, and capital, which are elements of start-ups, but emphasized, "All startups have technical elements, but in the end, people make technology, thus the most important thing is people." Also, he said, “Investing in startups itself is a risk.” and that " Even though it is difficult to predict the market situation, if there is a lack of product quality and the ability of the team to sell, we should fill it quickly and reduce risks."     At the end of the lecture, CEO Yoon summarized and introduced the entire industry, including venture capital's △ business characteristics △ capital sources △ division of labor, and wrapped up the lecture with a description of the successful strategies of startups invested by Big Bason Capital. After the lecture, Village Baby CEO Lee Jungyoon, who received investment from Big Bayson Capital, came up to the podium to briefly explain Village Baby's start-up, process, and differentiation strategies. After 20 minutes of Q&A, the Colloquium ended.

The AICG-KCMI Joint Symposium co-hosted by the Asian Institute of Corporate Governance (Director = Park Kyung Suh) and the Korea Capital Market Institute (Head = Shin Jin Young) was held on the topic of "Sustainability of ESG Investment." The symposium, held at the Yeouido Financial Investment Center on June 30th, held various discussions on the "Sustainability of ESG investment returns," which are the main background of ESG (Environmental, Social, and Governance) management.    Starting with the opening speeches of Park Kyung Suh, Director of AICG and Shin Jin Young, Head of KCMI, Hwang Sunwoo, professor from KUBS, hosted the main event. In the presentation, each speaker gave a presentation under the theme of △Kim Woochan, professor from KUBS, "A Study on the Performance and Influence of E&S Investment” △ Nam Jaewoo, a researcher at KCMI, “ESG Investment and Profitability of Public Pension Fund” △ Na Hyun Seung, professor from KUBS, “ESG management and stock price returns of domestic companies.”      Professor Kim Woochan of Korea University said, "Investment in the E&S Engagement method will also realize a positive (+) excess return in the future through ‘Study on the Performance and Influence of E&S Investment (investment considering environmental and social value factors).’” In addition, once capital market participants efficiently reflect E&S information in stock prices and fully recognize the gravity of the E&S problem, investment in selective E&S method will be revealed as a negative excess return and investment in the E&S integration method will be zero excess return. In addition, it was diagnosed that the E&S engagement method will be effective in improving the E&S performance of the investment target company, but the selective E&S method and the integration method will not be effective.      Nam Jaewoo, a researcher from KCMI, said, "The driving force behind domestic ESG investment is the public pension fund, including the National Pension Service." In addition, it was emphasized that the fiduciary duty for pension subscribers can be recognized only if the long-term stability and sustainability of the return on investment are improved from a financial perspective.      Professor Na Hyun Seung of Korea University analyzed the impact of corporate ESG management on stock price returns in the face of an economic crisis in which asset value changes rapidly due to the COVID-19 virus. Although the cross-sectional analysis results differ depending on the control variables used, it was found that if corporate characteristics before the COVID-19 were controlled using panel regression and double difference method, stock price returns increases compared to the previous period as ESG evaluation, especially the Enviormental(E) evaluation, os better. Through this, a positive empirical basis for the impact of ESG on shareholder value was presented.      After the presentation session, Lee Inhyung, a member of KCMI, continued a panel discussion involving academic experts. △Yeo Eunjung (Professor of Chung-Ang University) △Lee Dongseop (Director of the National Pension Service Investment Management Trustee's Responsibility Office) △Jung Kyungsun (Co-founder/managing partner of Sylvan Group) △Choi Youngkwon (CEO of Woori Asset Management) participated as debaters.

Interview with the 54th KUBS Student Council, Horizon "We want to make a good culture and pass it on to the next Student Council" In the 54th KUBS Student Presidential Election held online from 0:00 on March 17th to 18:00 on March 19th, the campaign "Horizon" was elected with a final turnout of 21.40% and an approval rating of 90.02%. We met with Dongin Choi (Business ’21), the 54th Student President of KUBS, and Yoonjin Oh (KUBS ‘20), the Vice Student President, to hear their thoughts on winning the election and future plans.     Q1. It has been about 3 months since the election of the Student President of KUBS. Tell me about the "initial determination" you had of the time when you decided to run for the student president. Student president Dongin Choi(hereinafter referred to as Choi): Hello, I am Dongin Choi, and I was elected student president of KUBS in March. I think the important value of the student council elections these days is 'return to pre-COVID-19', but I had a slightly different idea. As COVID-19 continued for more than two years, people who knew well about previous student associations and events gradually disappeared and new students flowed in. Then, I thought that I should try something new with people who have never been in college, rather than going back to the past. I ran for student president because I'm convinced that it's a good time to change the wrongs of the past traditions and try out innovative and diverse things. Vice Student President Yoonjin Oh(hereinafter referred to as Oh): Hello, I'm Vice Student President Yoonjin Oh. I was interested in student society, but I had no experience in student council when I was in 1st and 2nd grade. Since the next student council usually came out of this student council, what I could do without experience in the student council was "running," and I ran with the student president because we had similar thoughts.   Q2. The name of this student council is "Horizon," is there a special reason why you chose it? Choi: "Horizon" is related to the three core values pursued by this student council: "Innovation," "Horizontality," and "Openness." Watching the sun rise and fall over the horizon, I thought of the first value of innovation. This is because the space where the old things go down and the new sun comes up, and the place where "extinction" and "creation" take place is the horizon. And it has a vast image that doesn't know where the end is, so it is suitable for the value of 'horizontality’ and ‘openness.'   Q3. What is the biggest change since the election of "Horizon"? Oh : I've been thinking about why people aren't interested in the student community, and why it's hard to get engaged in student council. Due to the existing structure of the student council, it was difficult to enter the student council if you did not join the student council in the first grade, and there is a burden of having to work throughout your term. Also, the entry barrier is higher because there are fixed titles of director and member of the branch and the hierarchy is clear. Therefore, since the period of election headquarters, we have emphasized "horizontality" and "openness" in our group. And in order to structurally change the organization of the student council, we introduced a "recruitment by semester" system. Choi : Usually, if the structure of the student council is a system that has a director of a branch, members of the branch, and had to spend time during the term even if it was unwanted, the Horizon would recruit 3 times, dividing 1 year into 1st semester, vacation, and 2nd semester. It is conducted regardless of their grade, gender, age, student status, etc. and does not select directors and members based on the existing eight branches, and selects teams of special role : Finance, Communication & Design, and Business planning and Operation. At the beginning of each quarter, the project manager (PM) and staff will be decided. Anyone can become a "PM" and carry out tasks autonomously, and we aimed to operate very openly so that everyone would put in their efforts because it would be worth it in the long run, not just in a single task, and it would help the students’ career, too.     Q4. What is your most important pledge in the student council? Choi: Basically, I think each person has different perspectives of important value, so I don't think we can conclude that one is more important. Personally, I'm interested in starting up a business, so Hackathon or Case Competition, where I'm in charge of PM, is important, but for others, it can be "preparing for the festival" or "academic seminar." Since the business that everyone manages is different, not one is more important, but everything is important. Only different priorities. These thoughts seem to be related to the horizontality and openness that the student council is going for. With one leader in charge of everything, it is difficult for the members and the leader. I believe the organization where each leader takes the lead and carries out their own business responsibly will be much healthier, and that will increase interest in the student community.    Q5. Is there anything you want to improve at KUBS? Oh: When I ask myself, "Are our students making good use of the great infrastructure at KUBS?" I don't think that's the case. Although all the business school spaces are open, there are many students only in the lounge or cafe, and the building still feels empty. Accordingly, the student council is also conducting the KUBS Onboarding Challengers. KUBS Onboarding Challengers is a program that helps new students adapt well to and actively enjoy school life in a somewhat chaotic and disconnected university life due to the COVID-19. Participants will pay a certain amount of deposit and perform various challenges related to KUBS, and only students who have achieved all of the challenges will be eligible for a refund. We hope that KUBS Onboarding Challengers will be activated so that everyone can use the school without any burden, and it would be good if the KUBS administrative office can actively help us to make good use of the excellent infrastructure.   Q6. What kind of student council do you want to create for the rest of your term?  Choi: I want to play a role in passing on good cultures and habits to the next generation rather than 'I will complete something!' during my remaining term. Since I have the idea of "passing on the flow of change," I am thinking about how the next student council can be launched well and how the desirable changes I think can be continued. Oh: I hope it's a year when it's known as 'A different student council has started.' I want to persuade students of the three values that are fundamentally proposed by "Horizon", and create a student council that they recognize that we really wanted to realize these values.   Q7. Please say something to the students who will read your interview. Choi : Thank you for reading through the interview. If you are a student who was interested reading this, I am sure you are a promising person who is interested in the student council. Recruitment for the second semester of the student council "Horizon" will be held at the end of August, so please check out our Instagram account (@kubs_jps)! (laughs)  

"Active intervention is necessary for education… I become a ‘Jolly Dictator.’"   In order to improve the overall quality of teachers' teaching skills and techniques and share good examples of teaching, KUBS has established "KUBS Teaching Committee" in 2021. The Teaching Law Committee runs several sessions, including △how does the professor in the next classroom teach? △ Hear it from the Lecture Award winner △Introduction to teaching techniques and is striving to provide teaching methods that meet the educational demand. In the , we would like to disclose some of the teaching methods of the KUBS professor through the " Let's listen to the winner of the Lecture Award!" session, and in the June issue, we share an interview with Professor Hojung Shin among the winners of the 2021-2 Seoktap Lecture Award.     Q1. Congratulations on winning the Seoktap Lecture Award for the second semester of 2021 [Operations Management]. Please briefly introduce the subject. Companies use capital and labor to produce value. The study of the process of value production is 'Production Management'. Basically, it is a subject that deals with the process and system of implementing customer value in a system using capital and manpower.   Q2. What do you think the students liked about this class? I think the first one is communication. Basically, I think education should be based on "human contact," so I think it was naturally revealed in class that I like people. The second reason is that it was educated through 'active intervention'. If possible, we are trying to actively intervene and clearly instruct students in the direction that "this is right, this is not right." And I tend to teach all the contents on the syllabus. I tried to develop their ability to solve problems by adding appropriate "challenge" to guide students' potential instead. If you are a student at KUBS, I think it is important to instill that mindset because you are already qualified as a "game changer" or "game setter." I tried to create a class that mixes the appropriate ratio of challenge and the story of the world.    Q3. Those who are good at teaching like you must have some concerns. What are some things that didn't go well or that needed some improvement in this course? Actually, it was difficult to communicate during online classes. I think it was more difficult because I was teaching English. So I spent a little more time after class, taking questions in Korean for 5-10 minutes. Also, before class, I used to access it about 5 minutes earlier and play various music for warm-up. And since it's a non-face-to-face class, I have to look at the camera, but there were many times when I didn’t get to do that. So students would go, "Where are you, professor?" "Is there someone next to you?" (laughs) I like face-to-face classes much better, where you don't have to worry about the camera angle, because I can receive the energy from people directly.     Q4. What do you have in mind the most when you teach a lecture? I think two things are important. It's "Clarity of Presentation" and "Fairness in Grading". First, I think “clarity of presentation” is important in that the lecture should be clean and clear. I think visuals account for more than 35% of the lecture power, so I tend to pay a lot of attention to making teaching materials. I also value 'fairness in grading'. I cover up the students' names and grade them only with scores, and I share the grading results with everyone. Rumor has it that I am one of most generous-grading professors in business school, but I also give out a lot of D and Fs. I run the class thinking that it is fair to give good grades to those who work hard and bad grades to those who don't. It may be unfortunate for students, but I'm a professor who can never negotiate on grades.   Q5. What is unique about your class? I teach all the basic models in areas like strategic demand forecasting. Even without SAP programs, I teach them to know all the problems if they can add and subtract using Excel. I often meet students who used this data to report it and received compliments at companies, and I feel very proud at those times. And in the case of exams, I make problems so that students who have studied hard will feel they are too easy, but too difficult to those who have not studied. My principle is to fill out one sheet of Cheating Sheet and bring it to the exam. I think organizing a sheet is much more helpful to study, and this method was also used by my Ph.D. teacher.   Q6. What is your general review of your lecture or your philosophy of education? I'm a ‘Jolly Dictator.’ Basically, I think education should be a system in which one teacher teaches a majority, and as I said before, "active intervention" is necessary. I think I might be a typical "kkondae(Korean slang: someone who lectures others in a condescending way)" these days. However, because I enjoy and like to communicate, I think I may seem like a "jolly dictator."