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[Entrepreneurship Academy Lecture On-Demand] “Coding Now Done by ‘Vibe’”

“Coding Now Done by ‘Vibe’”... Special Lecture on AX-Based Startup Insights   On March 17, the Entrepreneurship Academy Lecture On-Demand was held, hosted by Korea University Startup Institute. The session featured Malacca, an AX strategist and AX builder, who delivered a hands-on lecture titled “Vibe Coding Practice: From Planning to MVP Deployment (Gemini & Firebase),” combining AI-based development methods with real-world startup experience.    The lecture drew strong interest from students and was held across two classrooms in the Hyundai Motor Hall. Approximately 170 participants attended, reaching maximum capacity. Although each classroom accommodates around 100 people, attendance exceeded seating capacity, with even stair areas being utilized. To accommodate all participants, a live Zoom broadcast was conducted simultaneously, allowing students to join from both classrooms.      Participants were highly engaged in the hands-on session, following along with coding exercises during the lecture. Students had the opportunity to build simple programs in real time, gaining practical experience with AI-based development processes.    During the lecture, AI-based processes were introduced, emphasizing that AI is not merely a tool but a key driver of AX (AI Transformation), transforming corporate workflows and organizational culture. While highlighting the high productivity of AI “vibe coding,” Malacca also noted the need for safeguards such as “context engineering” and “harness” to address the challenges of maintaining complex systems. He further emphasized that the essence of entrepreneurship lies not in technology-driven thinking, but in validating hypotheses through customer interviews. He advised that “starting quickly, failing, and learning fosters a virtuous cycle of growth driven by execution.”      During the session, Malacca utilized “Jjap Slack,” a tool he personally developed using vibe coding, to facilitate real-time interaction through live comments, enabling participants to ask questions and receive feedback instantly. The session was particularly meaningful in that it was conducted using the same harness template provided to students, allowing them to work with programs at a level applicable to real-world practice.    This “Entrepreneurship Academy Lecture On-Demand 1” highlighted both the evolving role of developers in the AX era and the practical capabilities required for entrepreneurship, offering students integrated insights that bridge technology and business perspectives. The Korea University Startup Institute plans to continue expanding hands-on, practice-oriented startup education programs. 

2026.04.14 Views 44

Information Session for Spring 2024 Korea MBA Admission: Career Jump Up!

Information Session for Spring 2024 Korea MBA Admission: Career Jump Up!   On September 12th and 14th, the Korea MBA program of Korea University Business School (Dean=Sang Yong Kim) hosted admission information sessions for the spring 2024 intake. The session on the 12th was targeted at domestic applicants, while the session on the 14th was directed towards international applicants applicants who are currently working in Korea. These information sessions included presentations on △an introduction of Korea University Business School △an overview of the Korea MBA program △student council and clubs △admission procedures and schedules △a Q&A session.      The introduction of Korea University Business School and the Korea MBA program was led by Professor Tai Gyu Kim, the Academic Director of the program. Professor Kim presented the vision of the Korea MBA, stating, "Korea MBA aims to nurture future global leaders who possess both theoretical knowledge and practical skills, with a focus on mid-level managers and working professionals in various industries." Additionally, he shared insights about the distinctive educational curriculum of the Korea MBA, which emphasizes a holistic approach to tackling business challenges. This curriculum encompasses a wide range of courses designed to address the rapidly evolving business and industrial landscape. It also offers unique opportunities such as an overseas field trip, a student exchange program, a dual-degree program, and the Renaissance program.     During the information session on September 12th, Mr. Ilkyun Chung, the Senior Vice President of the Korea MBA Student Council, introduced various student council events, clubs, and group activities. He also emphasized the strengths of the Korea MBA alumni network, which is renowned for its longstanding tradition and the strong bonds shared among alumni and current students.      Meanwhile, the application period for the Korea MBA program for the spring 2024 intake is from September 18th to October 13th. If you are interested in learning more about the Korea MBA program, please contact the Administrative Office of the MBA programs (02-3290-1303, 1360). 

2023.09.27 Views 3186

Information Session for Spring 2024 Executive MBA Admission: Pathway to Global CEOs

Information Session for Spring 2024 Executive MBA Admission: Pathway to Global CEOs   On September 15th, the Executive MBA program of Korea University Business School (Dean=Sang Yong Kim) hosted admission information sessions for the spring 2024 intake simultaneously online and offline. The online session was aired via YouTube Live, while the offline session took place at the Young-Il Ahn Hall of the LG-POSCO Hall, attended by pre-registered attendees. The information session included presentations on △ an introduction of Korea University Business School △ an overview of the Executive MBA program △student council and clubs △admission procedures and schedules △a Q&A session.       The introduction of Korea University Business School and the Executive MBA program was led by Professor Shijin Yoo, the Academic Director of the program. Professor Yoo emphasized the program’s mission, stating, "The Executive MBA program aims to cultivate creative global CEOs who lead sustainable growth and innovation." He highlighted the program’s unique module-based teaching approach. He elaborated on the diverse range of courses designed to adapt to the rapidly evolving business and industrial landscape. The program features a distinctive educational curriculum focused on nurturing global CEOs, with offerings such as 'CEO Special Topics,' 'ELITE Project,' 'International Residency Program (IRP),' and 'Junior SMART Camp.' The Junior SMART Camp, held biennially, provides a campus tour, business lectures, group activities, and more for the teenage children of the Executive MBA students and alumni.      Subsequently, members of the Executive MBA Student Council introduced various events and group activities.    The application period for the Executive MBA program for the spring 2024 intake is from September 18th to October 13th. If you are interested in learning more about the Executive MBA program, please contact the Administrative Office of the MBA programs (02-3290-2705, 1309).       

2023.09.27 Views 2834

The 96th Entrance Ceremony of the AMP: "Moving Towards the Path of Leaders Needed in our Era&quo

The 96th Entrance Ceremony of the AMP: "Moving Towards the Path of Leaders Needed in our Era"   On September 11th, the 96th Entrance Ceremony of the Advanced Management Program (AMP) at Korea University Business School (KUBS) took place at the SUPEX Hall within the LG-POSCO Hall. The AMP program serves as a valuable platform for executives from diverse sectors, including government, corporations, and public enterprises. It equips them with the latest business theories and techniques, while fostering extensive networking opportunities.     In attendance were Prof. Sang Yong Kim, the Dean of Korea University Business School, Prof. Seokkyun Kim, the academic director of AMP, and Mr. Dong Seok Lee, the President of the AMP Alumni Association. Together, they celebrated the induction of 50 new members into the KUBS’s community as the 96th AMP cohort.      Dean Sang Yong Kim emphasized, “In the era of Covid-19, leaders must proactively respond to the demands of a diversified society and exhibit high resilience to overcome a myriad of challenges." He added, "I have no doubt that each one of you, as the AMP’s 96th cohort, will emerge as genuine leaders of your time upon the successful completion of this program."     Mr. Dong Seok Lee, the President of the AMP Alumni Association, expressed, "Completing the AMP program at Korea University Business School is undeniably one of the best decisions I have made in my life." He continued, “Despite the challenges of balancing work and studies, I encourage you to treasure the connections and memories you will create with your fellow peers.”      The entrance ceremony culminated with the singing of the school song and a photo session. To cap off the day, the 96th batch embarked on a campus tour led by KUBE, Student Ambassadors of KUBS. During the tour, they explored three of KUBS’s buildings, brimming with excitement as they began this new chapter.    

2023.09.26 Views 2617

Entrepreneurship Academy Lecture Series: Don’t Be Afraid of Failure, Just Try!

Entrepreneurship Academy Lecture Series: Don’t Be Afraid of Failure, Just Try!    On September 19, 2023, the Startup Institue (Director=Jungbien Moon) of Korea University Business School (Dean=Sang Yong Kim) hosted the inaugural session of the Fall Semester 2023 Entrepreneurship Academy Lecture Series. Mr. Sung Yong Bang, the CEO of Grinergy, was invited as the featured speaker. To kick off the lecture, he posed a captivating question to the audience: "Is Tesla an innovative company?"    CEO Bang then delved into the history of electric vehicles. The first electric cars emerged as early as 1910, and in the 1990s, GM produced electric vehicles of comparable quality to today’s EVs. Surprisingly, these innovations went largely unnitucedm and electric vehicles failed to gain traction. So, what set Tesla apart? CEO Bang offered a compelling perspective: "Tesla didn't invent something entirely new; instead, it challenged the unchallenged." He emphasized, "True innovation lies in trasforming the world and people."    After elaborating on what sets Tesla apart, CEO Bang shared his philosophy for navigating the startup world. He presented a set of key points on a PowerPoint slide, and his advice was clear: "Don’t aim for grand success." Te emphasized the idea that achieving smaller successes often paves the way for larger ones. CEO Bang further stressed, “Failure is a steppingstone to success. If you don’t take risks, you won’t experience either success or failure." He wrapped up his philosophy with a reminder to “approach challenges with a critical mindset."    He went on to elaborate on the importance of critical thinking. According to CEO Bang, every piece of information can be viewed and interpreted in multiple ways, and the definition of success hinges on one’s perspective. He emphasized that when we observe something, our interpretation is inherently different from others. In essence, he pointed out that seeking “objectivity” is a futile endeavor because objects are inherently subject to our interpretation.       He also shared a famous quote from Chairman Chung Ju-yung: "Have you ever tried it?" This phrase underscores the importance of taking action, emphasizing that merely talking about something without first experiencing it firsthand won’t lead to solutions. In essense, as mentioned earlier, success in the result of consistent daily efforts.    Throughout his lecture, CEO Bang emphasized the importance of challenge. He emphasized that without trying, one cannot truly understand what lies ahead. He added, “Fear of failure can hinder your ability to take risks, so don’t be afraid of failure.” CEO Bang concluded by encouraging startups, stating, “Failure is a valuable experience, as it opens doors to new opportunities. Through failure, ultimate success can be achieved.”   

2023.09.26 Views 2922

"Our Cheers Will Become Legends"… Soccer, the Drama of a Reversal

"Our Cheers Will Become Legends"… Soccer, the Drama of a Reversal   On the second day of the 2023 regular competition, the final soccer match ignited the stadium with the passion of students in red attire and their fellow alumni, coloring the bleachers in bright red from early morning. Earlier, the university had secured a victory against Yonsei University in rugby, leaving the overall record at 2 wins and 2 losses. For the soccer match, the university's members had no choice but to come together and support wholeheartedly.      The moment of truth for the overall championship arrived as the soccer match between Korea University and Yonsei University kicked off. In the 38th minute of the first half, during a corner kick situation, the ball was passed to Korea University's defender Yong-seung Kwon (Physical Education '22) after Yonsei University's goalkeeper Kang-seo Choi (Yonsei University '23) failed. However, Yonsei University's player Hyun-do Jang (Yonsei University '22) committed a handball foul, resulting in his expulsion and a penalty kick opportunity for Korea University. In a tense moment, Ji-ho Lee (Physical Education '21) successfully scored the penalty kick, and the enthusiasm of the supporters escalated with resounding cheers.      With numerical superiority and meticulous preparation, Korea University continuously pressured Yonsei University's goal in the second half by introducing various attacking players. Ultimately, with the multi-goal of Kyung-min Yoo (Physical Education ‘21), the Korea University soccer team secured a 3-0 victory over Yonsei University, claiming a comeback win with a final score of 3-2 in the regular competition.      After the hard-fought battle, students showered the soccer team with respect and congratulatory applause, calling out the names of the players immediately after the match. The players responded with smiles filled with pride and gratitude. Notably, this regular Korea-Yonsei University competition included members from diverse age groups and ethnic backgrounds. For foreign students experiencing the fervent cheering culture of South Korea, the event was even more unique. Maxime, a student enrolled in the Global MBA program, remarked, "The soccer match was truly amazing. I've never experienced such passionate cheering in my life, and it was really impressive."   

2023.09.26 Views 3057

Stadium Filled with the Red Victory Song... Rugby, a Resounding Victory Achieved.

Stadium Filled with the Red Victory Song... Rugby, a Resounding Victory Achieved.   On the second day of the 2023 Ko-Yon Games, September 9th, the matches were held at the Goyang Stadium. Even at 11 a.m, the stadium was filled with a sea of red, as fellow students brimmed with tension and excitement, hoping for a comeback.      The first match, rugby, was an overwhelming victory with a score of 41-27. Korea University was in a difficult situation, with Yonsei University scoring successive points. Until the 32nd minute of the first half, Yonsei University continued to dominate, leading with the score 14-5. However, in the 33rd minute of the first half, Moonkyu Lee (Physical Education '22) made a powerful run to the goal line, scoring a try, and Hyunjin Kim (Physical Education '21) seized the opportunity to successfully kick, narrowing the score to 12-14. With Hunjin Kim’s successful kick following the try, Korea University successfully staged a comeback.       In the second half, Korea University's strong performance continued. Tries by Moonkyu Lee, Hyunjin Kim’s conversion kick, and Kim Won-joo's (Physical Education ‘23) scoring added to the excitement, and the victory song echoed throughout the stadium. Leading the attack towards Yonsei University's goal line until the very end of the game, Korea University secured an overwhelming victory with a final score of 41-27. With a combined record of 2 wins and 2 losses, the Ko-Yon Games score was back to square one.       The rugby team's dominant victory filled the stadium with excitement. Students sent enthusiastic cheers to the victorious rugby team. Songheon Chae (Business '23), who watched the rugby match, said, "This is my first time coming to the annual Ko-Yon games and it's so enjoyable that I want to keep coming even after I graduate." Youngeun Kim (Business '23) added, "It was so much fun to cheer, and I enjoyed feeling the passion with my fellow students."   

2023.09.26 Views 3493

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