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[Entrepreneurship Academy Lecture On-Demand] “Coding Now Done by ‘Vibe’”

“Coding Now Done by ‘Vibe’”... Special Lecture on AX-Based Startup Insights   On March 17, the Entrepreneurship Academy Lecture On-Demand was held, hosted by Korea University Startup Institute. The session featured Malacca, an AX strategist and AX builder, who delivered a hands-on lecture titled “Vibe Coding Practice: From Planning to MVP Deployment (Gemini & Firebase),” combining AI-based development methods with real-world startup experience.    The lecture drew strong interest from students and was held across two classrooms in the Hyundai Motor Hall. Approximately 170 participants attended, reaching maximum capacity. Although each classroom accommodates around 100 people, attendance exceeded seating capacity, with even stair areas being utilized. To accommodate all participants, a live Zoom broadcast was conducted simultaneously, allowing students to join from both classrooms.      Participants were highly engaged in the hands-on session, following along with coding exercises during the lecture. Students had the opportunity to build simple programs in real time, gaining practical experience with AI-based development processes.    During the lecture, AI-based processes were introduced, emphasizing that AI is not merely a tool but a key driver of AX (AI Transformation), transforming corporate workflows and organizational culture. While highlighting the high productivity of AI “vibe coding,” Malacca also noted the need for safeguards such as “context engineering” and “harness” to address the challenges of maintaining complex systems. He further emphasized that the essence of entrepreneurship lies not in technology-driven thinking, but in validating hypotheses through customer interviews. He advised that “starting quickly, failing, and learning fosters a virtuous cycle of growth driven by execution.”      During the session, Malacca utilized “Jjap Slack,” a tool he personally developed using vibe coding, to facilitate real-time interaction through live comments, enabling participants to ask questions and receive feedback instantly. The session was particularly meaningful in that it was conducted using the same harness template provided to students, allowing them to work with programs at a level applicable to real-world practice.    This “Entrepreneurship Academy Lecture On-Demand 1” highlighted both the evolving role of developers in the AX era and the practical capabilities required for entrepreneurship, offering students integrated insights that bridge technology and business perspectives. The Korea University Startup Institute plans to continue expanding hands-on, practice-oriented startup education programs. 

2026.04.14 Views 48

"Training Financial Experts" 2025 Finance MBA Admission Information Session Held

"Training Financial Experts" 2025 Finance MBA Admission Information Session Held      On September 9th, Korea University Business School (Dean: Eonsoo Kim) held the 2025 Finance MBA Admission Information Session in Room 209 of Hyundai Motor Hall. The session followed the order of △Welcome speech by Dean Eonsoo Kim △Introduction to Korea University Business School △Overview of the Finance MBA program △Introduction of finance faculty △Introduction to the Student Council △Campus tour.      Dean Eonsoo Kim opened with a welcome speech, stating, "Our business school offers an innovative curriculum that is tailored to the rapidly changing industrial environment and is supported by top-tier faculty. I hope you will experience our outstanding infrastructure firsthand." Following this, Associate Dean Gangseog Ryu provided an overview of Korea University Business School, and Professor Bumjean Sohn, head of the Finance MBA program, introduced the Finance MBA. Professor Sohn remarked, "The Finance MBA aims to nurture financial experts with both competence and vision. The program incorporates the latest trends in the financial sector and offers a comprehensive curriculum that spans all areas of finance." He also highlighted key aspects of the program, including △Overseas Field Trips △Finance Practical Lectures △CFA Program Partnership △Exchange/Double Degree/Renaissance Programs.      Finance professors, including Baeho Kim, Woochan Kim, Taejin Kim, James L. Park, and Joon Ho Hwang, also attended and greeted the participants. Professor Woochan Kim commented, "Work must already be demanding, yet your commitment to furthering your education by being here is truly commendable. Your dedication motivates me to deliver lectures that match your passion."      Seon-Gyun Song, president of the Finance MBA student council, then introduced aspects of campus life, such as school events, clubs, and student groups. The session concluded with a tour of the business school campus. Applications for the 2025 Spring Finance MBA program will be accepted from September 13th to October 11th, and inquiries can be directed to the admissions office (02-3290-1308). 

2024.09.24 Views 2394

For Students Dedicated to Studies and Research… The Winds of Donation Blowing Through KUBS

For Students Dedicated to Studies and Research… The Winds of Donation Blowing Through KUBS     This autumn, a wave of donations has swept through Korea University Business School (KUBS), with alumni business leaders and faculty generously contributing to support KUBS students who are deeply committed to their studies.    Former KOSAC Chairman Cheon Gu Heo Donates 200 Million KRW to KUBS’s ‘Unmong Scholarship Fund’—Total Scholarship Contributions Reach 700 Million KRW      Cheon Gu Heo, a 1959 graduate of the Department of Commerce and former Chairman of KOSAC (Korea Soda Ash Corporation), originally donated 1 billion KRW in 2016 to establish the Unmong Scholarship Fund (Cheon Gu Heo Scholarship Fund). In 2017, he launched the "Unmong Association," a community for scholarship recipients named after his pen name, to foster ongoing connections among students. Since then, Chairman Heo has provided 300,000 KRW per student each semester.    However, his contributions have not stopped there. On September 12th, a donation ceremony was held at the president’s office in Korea University’s main building, where Chairman Heo made an additional donation to the Unmong Scholarship Fund. Attendees included Korea University President Dong-One Kim, Vice President for Development and External Affairs Hojung Shin, and KUBS Dean Eonsoo Kim. Chairman Heo stated, "It is my responsibility to help students focus on their studies," vowing to continue supporting students as they grow into future leaders.    President Kim expressed his deep gratitude, saying, "We are profoundly thankful for Chairman Heo’s continued support, which stems from his love for his alma mater. We will continue to nurture students so they can become global leaders in their respective fields."   Chairman Heo has donated numerous scholarships to both Korea University and KUBS. Of the 450 million KRW he donated on this occasion, 200 million KRW was earmarked for KUBS’s Unmong Scholarship Fund, bringing his total contributions to KUBS to 700 million KRW. The Unmong Scholarship Fund, in recognition of Chairman Heo’s generosity, provides recipients with 3 million KRW per semester for living expenses. Starting in the spring 2024 semester, the number of recipients will increase, with six KUBS students receiving scholarships each semester.      Professor James L. Park Donates 100 Million KRW for MS/PhD Student Scholarships    KUBS Professor James L. Park has pledged to donate 100 million KRW to provide research scholarships for KUBS master's and PhD students. This donation marks the first scholarship fund dedicated specifically to supporting MS/PhD students, reflecting Professor Park’s commitment to fostering the development of young scholars who will contribute to academic research and societal progress.    Associate Dean for Research Dae Il Nam remarked, "MS/PhD students are the future leaders of both academia and society. I hope this donation sparks further support for our graduate students."   

2024.09.24 Views 2576

Exploring ESG and Corporate Activities from a Human Rights Perspective: ESG Lecture Series

Exploring ESG and Corporate Activities from a Human Rights Perspective: ESG Lecture Series  On September 6, Korea University's Business School (Dean: Eonsoo Kim) hosted the ESG Lecture Series at Young-Il Ahn Hall in the LG-POSCO Hall. The event was organized by the ESG Research Center (Director: Jay Hyuk Rhee) and featured guest speaker Attorney Oh Ji-hun, an expert in compliance and anti-corruption in the financial sector. Director Rhee opened the event by outlining the mission behind the establishment of the ESG Research Center, highlighting key initiatives such as international sustainability conferences and the global ESG lecture series.  The lecture officially began with Attorney Oh Ji-hun, who invited participants to reflect on the personal significance of ESG in their own lives. He explained that his presentation would focus on the structure of the field he works in and the ecosystem it supports.  Attorney Oh began his presentation by introducing ESG reports from YG Entertainment and JYP Entertainment. He shared data from these companies' reports on sustainability and human rights impacts, drawing attention to key metrics such as "parental leave rates" and "turnover rates." While he acknowledged that the environmental components of these reports are relatively advanced, he pointed out that human rights impact assessments are still evolving, signaling a growing focus on human rights in corporate management.  Attorney Oh then shifted the discussion to environmental impact, referencing the 2022 flooding in Pakistan and related climate issues. He explained how natural disasters and climate change can lead to human rights violations, emphasizing the importance of corporate management in addressing these concerns. He also highlighted the need to consider animal welfare, noting that animals are often treated as mere objects in many corporate practices.  Attorney Oh next introduced the connection between human rights and corporate activities, emphasizing how companies are increasingly considering risk management strategies - whether to pursue stable business practices or take bold initiatives. He pointed out that avoiding issues related to "forced labor" is a key topic in corporate risk management.  In conclusion, Attorney Oh emphasized that there is no reason to be skeptical about discussing ESG issues. He stated that "ESG is a topic we must continue to address and push forward," encouraging a positive outlook on ESG initiatives. He highlighted that the restoration of the planet's environment is challenging and warned that neglecting these issues could lead to societal collapse. 

2024.09.23 Views 2713

UNESCO-WIPO-Korea University Forum Held ― A Platform for Future Discussions

UNESCO-WIPO-Korea University Forum Held ― A Platform for Future Discussions  The UNESCO-WIPO-Korea University Forum, hosted by Korea University Business School (Dean: Eonsoo Kim), was held on Tuesday, September 3rd, at Supex Hall, LG-POSCO Hall. The forum, themed “Global Women Leadership in Innovation, IP, and Entrepreneurship for SDGs,” focused on discussions and presentations about female leadership in science and technology and the entrepreneurial spirit needed to achieve the Sustainable Development Goals (SDGs).  In her welcome speech, Ms. Altayework Tedla of the WIPO Academy stated, “It is an honor to hold this program in Korea,” and expressed her gratitude to Korea University Business School for hosting the forum. The WIPO Academy, part of the World Intellectual Property Organization (WIPO), is dedicated to providing intellectual property (IP) education, training, and capacity-building for WIPO member states, particularly those in developing and underdeveloped countries. Ms. Tedla emphasized, “The purpose of today’s forum is to discuss removing barriers faced by women and ensuring their equal participation in innovation and science.”  Representing UNESCO, Professor Benno Böer said, “UNESCO has been a steady partner with WIPO,” and added, “Although women’s career participation in science is essential for achieving SDGs, the reality does not reflect this.” She noted that UNESCO is currently collaborating with various international organizations and universities, including WIPO, to promote women’s participation in science and technology.  Professor Böer also expressed that the forum would serve as a platform to explore ways to economically utilize the ideas and discoveries of female scientists and ensure their impact is passed down through generations in their respective fields. Dean Eonsoo Kim of Korea University Business School welcomed the participants, saying, “It is an honor to meet female scientists who are active globally at this forum.”  The first presentation was given by SooYoun Chang, CEO of PREVENOTICS, who spoke on the topic, “The Paradoxical First Challenge of Female Entrepreneurs.” PREVENOTICS is currently developing AI technology to aid in early cancer diagnosis and prevention. This was followed by Serim Lee, Manager at the Korea Entrepreneurship Foundation, who presented on “Entrepreneurship and IP.” Since the 2000s, the Foundation has supported young people from various sectors and universities in discovering creative talent and achieving challenging goals.  The panel discussion featured Professor Habiba Bouhamed Chaabouni, Professor Rajaa Cherkaoui El Moursli, and Professor Lourdes J. Cruz, all recipients of the L'Oréal-UNESCO For Women in Science Awards. The panelists shared their experiences and lessons learned from their respective scientific fields. The forum concluded with a group photo session. 

2024.09.13 Views 3018

"Welcome, New Students!" Global MBA and Global MIM New Student Welcome Ceremony and Orientat

"Welcome, New Students!" Global MBA and Global MIM New Student Welcome Ceremony and Orientation On August 30th and 31st, the Global MBA and Global MIM new student welcome ceremonies were held at the LG-POSCO Hall of Korea University Business School(Dean: Eonsoo Kim) and Lotte Hotel Seoul. The ceremony took place in the Supex Hall of the LG-POSCO Hall.  The ceremony was unfolded with the opening ceremony and national anthem, followed by a welcoming address for new students, and concluded with a commemorative photo session.  The event was honored by the attendance of Dean Eonsoo Kim, former Dean Sang Yong Kim, former Vice Dean Janghyuk Lee, and Betty Chung, Global MBA Academic Director.  Former Dean Sang Yong Kim welcomed the new students on behalf of the Business School, stating, “I hope you achieve great success during your studies at Korea University Business School, the top business education institution in Korea.” Former Vice Dean Janghyuk Lee then delivered a welcome address, after which the ceremony concluded with the school anthem and a group photo.  Subsequently, the new students participated in ice-breaking activities and lunch at the Young-Il Ahn Hall in the LG-POSCO Hall, and completed group assignments around the campus. On the afternoon of the 30th, the ‘Off-campus Orientation’ took place at Lotte Hotel Seoul. The event featured presentations of group project, an awards ceremony for outstanding teams, and a social dinner. They also had the opportunity to experience school spirit by learning KU cheers with the Korea University cheerleading team and participating in traditional Korea University events, including the 'Sabal Ceremony' and 'FM'.  On the 31st, the On-campus Orientation took place. While the Off-campus Orientation focused more on Korea University traditions and networking, the On-campus Orientation was designed to provide essential academic guidelines. The students were introduced to the vision and strategy of the Global MBA and Global MIM programs and were informed about the curriculum for the academic year. Prior to embarking on their academic journey, students received essential information on using the KUPID portal and Blackboard, as well as the procedures for obtaining their student IDs. This marked the conclusion of the new student welcome ceremony and orientation. 

2024.09.13 Views 2678

"Graduation is Not the End, but a New Beginning" – MBA Graduation Ceremony

"Graduation is Not the End, but a New Beginning" – MBA Graduation Ceremony On August 23rd, Korea University Business School (Dean Sang Yong Kim) hosted its MBA graduation ceremony at Supex Hall in LG-POSCO Hall. The event was attended by Dean Sang Yong Kim, Associate Dean Janghyuk Lee, the President of the MBA Alumni Association, Beom-moo Hur, the President of the Global MBA Alumni Association, Jeong Muk Choi, Professors Betty Chung, Shijin Yoo, Bumjean Sohn, Joon Ho Hwang, Jinyoung Kim, Daniel M. Shin, Taewon Park, and Young Mok Park, as well as the graduates and their families, who gathered to celebrate this significant occasion.  During the ceremony, 34 students from the Global MBA program, 4 from the Global MIM program, 1 from the Executive MBA program, and 6 from the Korea MBA program received their degrees. Dean Sang Yong Kim applauded the graduates for their hard work and dedication, and expressed gratitude to the family, friends, and supporters who had been supportive throughout the journey. Mr. Beom-moo Hur, President of the MBA Alumni Association, praised Korea University Business School as the best in the country and encouraged the graduates to take pride in being part of a leading MBA alumni network and to contribute to making the world a better place.  A special appreciation plaque was presented to Adjunct Professor Taewon Park, Vice President of Hancom Inc., for his significant contributions in mentoring Global MBA and Global MIM students while serving as an adjunct professor.  Awards were also presented to distinguished graduates, including the President's Award and Dean's Award. Ann Nicole Louise Lim Ang from the Global MBA program received the President's Award, while Sara Schaldemose Brandt and Eugenio Bionda, also from the Global MBA program, received the Dean's Award. Degrees were then conferred in the order of the Global MBA, Global MIM, Executive MBA, and Korea MBA programs.  In contrast to the traditionally solemn atmosphere of such ceremonies, this event was filled with joy. All the graduates took the stage to share their thoughts on graduating or perform short dances in celebration of their achievements. The dance performances were met with enthusiastic cheers, making for an enjoyable and memorable experience for all attendees.  Following the ceremony, faculty members, graduates' families, and friends shared their reflections. The graduates then sang the school anthem and concluded the ceremony with a cap-throwing celebration.  (VIDEO)

2024.09.06 Views 2642

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