2025 K and F-MBA Welcome Ceremony and Orientation Concludes Successfully     The welcome ceremony and orientation for the new students of Korea University Business School’s Korea MBA (hereafter ‘K-MBA’) and Finance MBA (hereafter ‘F-MBA’) programs (Dean: Eonsoo Kim) took place on February 1st at the Walker Hall of the Grand Walkerhill Hotel in Seoul. The event welcomed the new students of the K-MBA and F-MBA programs as they began their new academic journey.      The K-MBA is a long-standing program within the Graduate School of Business Administration, designed for working professionals seeking continuous career development. It employs diverse teaching methods, including discussion-based classes, presentations, and group projects. Students select one of eight specialized tracks—International Business, Marketing, HR Management, Strategy, Finance, Accounting, LSOM, and Management Information Systems (MIS)—to build professional expertise and skills.      The F-MBA program aims to cultivate skilled and visionary financial professionals. It offers a comprehensive curriculum that covers various aspects of finance, including overseas field trips, practical financial lectures, and a CFA Program Partnership, maintaining its reputation as a finance-focused MBA program.      The Welcome ceremony and orientation for new students began with the opening of the ceremony and an introduction of distinguished guests. Dean Eonsoo Kim of the Graduate School of Business Administration delivered a congratulatory message via video, celebrating the students' admission. Following this, Associate Dean Gangseog Ryu welcomed the incoming students, stating, "We are delighted to welcome you to the nation's top graduate school of business administration." The event concluded with a group photo session, marking the official start of the orientation program. The orientation featured an introduction to the Korea-MBA and Finance MBA programs, as well as the student council. This was followed by a lunch gathering, a school cheer introduction, and a Korea University cultural immersion program, providing new students with the opportunity to build connections and gain a deeper understanding of the school’s traditions.   

A Special Moment for Future Little Tigers: The 18th Youth Mentoring Day     On January 25, the 18th Youth Mentoring Day (hereinafter Mentoring Day) was held at the LG-POSCO Hall and Hyundai Motor Hall at Korea University Business School (KUBS, Dean: Eonsoo Kim). This event, designed for high school students across the country, was organized by KUBS Student Ambassadors (hereinafter KUBE), with KUBS students serving as mentors. Mentoring Day featured a diverse program, including: △Introduction to KUBS, △Overview of the 9 majors within the Business program, △Special Lecture on Business studies by Professor Weon Sang Yoo, △Campus Tour, △Hands-on Business Practice Sessions, and △Talk with senior students.      The introduction to KUBS began with a tour of its three buildings: KUBS Main Building, LG-POSCO Hall, and Hyundai Motor Hall. KUBE emphasized, "It is highly significant for a single college to use three dedicated buildings." Additionally, they highlighted that “LG-POSCO Hall and Hyundai Motor Hall were built entirely through donations from alumni, making them even more meaningful.” The session also introduced the ‘Dream Scholarship’, a scholarship program unique to KUBS. ‘Dream scholarship’, which provides living expense support, is one of the proudest features of KUBS. The students also learned about opportunities for exchange programs facilitated by the KUBS International Affairs team. The event also highlighted various aspects of student life at Korea University, including the annual Ko-Yon games, which all Korea University students can enjoy.  Next, professor Weon Sang Yoo delivered a special lecture on marketing, covering the definition of marketing, areas of management, and practical applications that give insight into the marketing major offered at KUBS.        In the afternoon, activities included a campus tour, business practice sessions, and mentoring. The campus tour allowed participants to explore the Business School buildings—KUBS Main Building, LG-POSCO Hall, and Hyundai Motor Hall—as well as some parts of the Korea University campus, including the Main Hall and the Central Plaza. The event concluded with a mentoring session and a closing ceremony. During the mentoring session, participants asked questions about tips for admission to KUBS, including advice on managing academic records. The mentors offered practical advice on internal assessments and the College Scholastic Ability Test (CSAT) and provided encouragement to the students from their own experiences. KUBE expressed their hopes saying, "We look forward to seeing you join KUBS as freshmen and becoming our next little tigers."      Meanwhile, the 19th Youth Mentoring Day is scheduled for the upcoming summer break. Students interested in participating can apply through the KUBE website (biz.korea.ac.kr/kube). 

2024 MSBA 5th Cohort Capstone Project Final Presentation Successfully Concludes     The 2024 MSBA Capstone Project Final Presentation, hosted by the Center for Digital Transformation & Business (CDTB, Director: Professor Kyung Sam Park) at Korea University Business School (Dean: Professor Eonsoo Kim), took place on Friday, January 17, in Rooms 432 and 433 of the LG-POSCO Hall. The capstone project participants were Master’s students majoring in Business Analytics within Korea University Business School. A total of 11 teams collaborated with corporate partners, analyzing business data provided by the companies and proposing innovative business models. The event brought together presenters, corporate representatives, and faculty members, who assessed the students' year-long projects and confirmed their eligibility for graduation. This year, seven corporate partners participated in the 5th Capstone Project: LG CNS, Hyundai Motor Company, Samil PwC, E-Land Group, Korea Credit Information Services (KCIS), Woori Card, and LG H&H.      Team 1 (Minkyu Kim, Jungmin Lee, Yoon Young Lee) presented on ‘Loyalty Program Activation Strategies: Increasing Response Rates through Effective Partnership Proposals and Target Selection.’    Team 2 (Siyeon Shin, Hyeshin Park, Seungjung Lee) conducted a study on ‘Digital Marketing Strategies through Woori Card Customer Segmentation: Focusing on Customers in Their 20s to Early 30s.’    Team 3 (Youngjae Ham, Kiah Lee, Hyunah Ji) analyzed ‘Consumption Patterns of Target Groups for Profitability Enhancement and Development of a Credit Card Recommendation Algorithm.’ This team received Honorable mention.    Team 4 (Minsik Shin, Donghyun Kim, Seungjoo Lee) developed a ‘Deep Learning-Based Time Series Model for Sales Forecasting and Promotional Proposals to Minimize Supply Risks.’ Their academic advisor, Professor Kihoon Kim, praised their work, stating, "Even the company expressed interest in utilizing the research results, which is truly remarkable." This team won the Grand Prize.    Team 5 (Hyungrae Jo, Minseok Jeon, Jieun Han) presented on ‘Product Improvement and Marketing Strategy through Review Data Analysis: Case Study on LG H&H's HBD (Shampoo & Body Lotion) Products.’ An LG H&H representative commented, "The insights from the review data analysis will be referenced in our internal marketing strategies. We look forward to meet again at the company in an even better capacity in the future."      Team 6 (Boncheol Koo, Gabin Park, Yoojung Lim) explored ‘Seasonal Discount Strategies Based on Price Sensitivity: Optimal Discount Timing and Rates for Maximizing Mid-Season Sales and Inventory Optimization in Late-Season - A Case Study on SPAO.’    Team 7 (Seunghwan Ji, Eunhye Eom, Seunghoon Park) conducted research on ‘Financial Behavior of Foreign Residents in Korea.’    Team 8 (Kyunghwa Lee, Yookyung Ko, Wonha Shin) presented on ‘Development of a Credit Rating Estimation Model Using Interest Rate Spreads and the Impact of Credit Rating Declines on Insurance Portfolio Composition.’ Their academic advisor, Professor Heebum Lee, commended the team, saying, "Developing this model is a complex process, and you have done an excellent job." This team received Honorable Mention.    Team 9 (Dasom Lee, Ahyoung Kim, Sungjin Jeon) worked on ‘Developing a Consulting Business Solution Based on Causal Inference Models.’    Team 10 (Jeongeun Oh, Jakyoung Lee, Sujin Lee) presented on ‘Building a Document Image Structuring Process Using Vision-Language Models.’ This team received an outstanding award.    Team 11 (Eunchae Kim, Chanyoung Jung, Dongkwon Kim) developed a ‘Chatbot System for Natural Language Question-Answering Using the RAG Technique in LLMs.’ This team also received an outstanding award.      All 11 teams successfully passed the final evaluation, marking the completion of their projects. Wrapping up the event, Professor Kyung Sam Park, Director of CDTB, expressed gratitude, stating, "These projects were made possible thanks to the continuous data support and feedback from our industry cooperation partners. I sincerely appreciate everyone who took the time to attend despite their busy schedules." 

2025 KUBS-DBA Entrance Ceremony and Freshman Orientation Held      On Friday, February 21, at 2 PM, the 2025 KUBS-DBA Entrance Ceremony and Freshman Orientation was held at LG-POSCO Hall of Korea University Business School (KUBS). During the event, new students attended sessions on the curriculum and academic guidelines, participated in a campus tour, and joined a workshop, preparing for the start of their studies in March.      During the entrance ceremony, Professor Eonsoo Kim, Dean of the Korea University Graduate School of Business Administration, warmly welcomed the first cohort of students in the Doctor of Business Administration (KUBS-DBA) program, stating, "The DBA program promises a flexible academic structure that allows students to balance work and studies, access to Korea’s largest world-class faculty, and advanced management education built on history and tradition. I sincerely welcome all of you who have joined the KUBS-DBA program." Following the ceremony, a welcome dinner was held, where graduates of the Euro-Asia DBA program joined to celebrate the incoming students and foster networking opportunities.      Launching in March 2025, the Doctor of Business Administration (DBA) program is Korea’s first-of-its-kind, innovative doctoral program. It aims to cultivate management innovation leaders who combine practical expertise with academic excellence, pioneering Korea-centric management theories grounded in real-world business practices.  With the vision of “Practical Academia, Academic Practice,” the program enables business executives and managers to pursue a doctoral degree while continuing their professional careers. Through this program, students can advance their careers, generate new knowledge through scientific research and practical applications, and contribute to the development of both academia and industry.   

A Powerful Leap for KUBS' Young Tigers... Welcome, Class of 2025!      Korea University Business School (KUBS) has been bustling with events to welcome its incoming freshmen for the 2025 academic year. To help new students quickly adapt to university life and foster a strong sense of pride and belonging as members of KUBS, the KUBS Emergency Planning Committee organized the KUBS Freshmen Orientation 2025 (hereinafter "Orientation"), a three-day, two-night event held from February 22 to 24.      The 2025 Orientation began with an introductory session about KUBS at the LG-POSCO Hall's Supex Hall, after which participants traveled to the CheongShim International Youth Center in Gapyeong-gun, Gyeonggi-do, where the main programs took place. Freshmen had the opportunity to immerse themselves in Korea University culture alongside senior students by enjoying performances from KUBS' dance club ‘BROADEN’ and vocal group ‘U&I’, as well as participating in recreational activities.  On the second day, students were divided into five groups (A, B, C, D, and E) for tailored activities designed to strengthen bonds among peers and foster friendships. Meanwhile, Korea University held its 2025 Entrance Ceremony on Friday, February 28, at the Hwajeong Tiger Dome. The event brought together approximately 7,000 attendees, including freshmen from all departments, parents, and faculty members, filling the venue to capacity. To celebrate the arrival of new students, Korea University's acappella club, LoGS, delivered an exciting performance. Additionally, starting at 10 a.m., the Korea University Cheerleaders led an energetic session to introduce freshmen to the university’s vibrant cheering culture, allowing them to experience its dynamic and spirited traditions firsthand. 

"A Five-Day Journey" … ESADE International Study Tour in KUBS Successfully Concluded    The Executive Education Center (Director: Seokkyun Kim) of the Graduate School of Business Administration at Korea University Business School (KUBS) (Dean: Eonsoo Kim) hosted the 2025 ESADE International Study Tour: Digital Transformation & Business Analytics in Asia (hereafter "the program") in collaboration with ESADE Business School (hereafter "ESADE") from January 6 to 10.      ESADE, affiliated with Ramon Llull University in Barcelona, Spain, is one of the country’s top business schools alongside IESE and IE. As a member of the CEMS Global Alliance in Management Education, ESADE actively collaborates with over 100 academic institutions worldwide. CEMS membership is limited to the most prestigious business schools in each country, including KUBS, Cornell SC Johnson College of Business (USA), The London School of Economics and Political Science (UK), and HEC Paris (France), among a total of 33 institutions.       A total of 52 participants visited the Graduate School of Business, including 50 Master of Science students from ESADE, along with two faculty and staff members.      Throughout their stay, ESADE students attended six Digital Transformation lectures held in Room 303 of the Hyundai Motor Hall. Beyond academics, the students also explored Korean businesses and culture. They visited two leading domestic companies, Hyundai Motorstudio Goyang and Amorepacific, and toured the National Museum of Korea, where they enjoyed a docent-guided exhibition of cultural artifacts. Reflecting on the visit, one student remarked, "The scale of Korea’s national museum was impressive, and the advanced development of Korean companies left a lasting impression."     On the final day, a farewell dinner was held at a traditional Korean restaurant in Anam-dong to mark the conclusion of the program. The dinner was attended by Associate Dean Byung Cho Kim, Professor Kyuhong Han, and Professor Jeunghyun Kim. Associate Dean Byung Cho Kim shared farewell remarks, stating, "I hope this program has been a meaningful experience for all students."