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"Creating the Company’s Unique Entry Barrier is Important" ... Entrepreneurship Special Lect

"Creating the Company’s Unique Entry Barrier is Important" ... Entrepreneurship Special Lecture by Yoon Sungpil, CFO of Thingsflow    On April 9th, the first semester of the Entrepreneurship Academy was held at the KUBS (Dean = Kim Sang Yong) Startup Research Institute (Director = Moon Jungbin). Yoon Sungpil, CFO of Thingsflow, was the speaker for the first lecture series of the Entrepreneurship Academy. CFO Yoon Sungpil spoke on the topic of 'VC and the Startup Market,' providing explanations and advice on initial startup funding.      CFO Yoon Sungpil built his career as a venture capital (VC) expert, having worked as the head of the Shinhan Venture Investment Team, a reviewer at Neoflux, and an investment analyst at NHN Investment. Currently, he serves as the CFO of Thingsflow, a company that produces B2C services utilizing AI technology, such as 'Hellobot' and 'Between.'     Firstly, CFO Yoon Sungpil explained the methods of startup funding. Startup funding is divided into stages of growth such as △seed investment, △Series A, B, C, and △accelerator funding. CFO Yoon said, "Many startups face the most difficulties in the seed and Series A stages," and "since there is not much evidence to show, investments close to trust tend to occur."      CFO Yoon then described the characteristics of startups that VCs want to invest in. Firstly, there are types of startups that are easy to invest in, such as △tech companies, △online companies, and △new businesses. CFO Yoon explained, "Companies with technological expertise can undertake unique ventures, thus receiving high evaluations in terms of stability and growth potential," and "VCs also favor types of businesses such as online businesses, software, and content, which can scale up easily and make a significant impact with minimal investment.”     CFO Yoon also introduced the perspective of VCs in evaluating startups. Firstly, the potential market size that the startup can enter and its growth potential are considered. CFO Yoon emphasized, "Before starting a business, one should question whether the item can create a large market," and "targeting a market with a size of at least 1 trillion and rapid growth is advisable."      Secondly, the importance of the problem is the market defined by the company is considered. CFO Yoon said, "It is important to consider whether the problem is one that customers really want to solve," and "There is also a way to enter an existing market where demand already exists."    Thirdly, the uniqueness of the technology possessed is considered. CFO Yoon introduced the case of the startup 'Ppodeuk,' which provides dishwashing services, as an example. CFO Yoon explained, "While it may seem like a problem difficult to solve in student entrepreneurship, even small entry barriers can be created," and "By mastering the dishwashing process itself over several years, 'Ppodeuk' has created its entry barrier." He further elaborated, "Although it's an idea anyone could think of, by diligently understanding customer needs, the product itself can become a unique entry barrier for the company," emphasizing how understanding customer needs persistently can turn the product into the company's unique entry barrier."      Fourthly, the upper limit of the price at which the product can be sold is considered. CFO Yoon emphasized, "How expensive the product can be sold for, is equivalent to proving the influence of the business," and "Attracting customers by lowering the price is not a scalable method," advising to think about maintaining the price but creating added value corresponding to the price.    Lastly, the position of the team within the market and the qualities of the team members are considered. CFO Yoon explained, "When a good team is established, the approach to conquer the market itself changes," and "Since the team itself can be a selling point, it is important to create a startup that gathers the best talented people."      The lecture concluded with a Q&A session. CFO Yoon advised, "It is important to meet as many VC-related individuals as possible from the early stages," and "there is a need to consider the dilemma between efficiency and stability in fundraising as well." 

2024.05.07 Views 261

Nice to Meet You! Global MIM Incoming Orientation

Nice to Meet You! Global MIM Incoming Orientation    The "Global MIM Incoming Student Orientation" (hereinafter the orientation), jointly operated by Korea University Business School (Dean=Sangyong Kim) and CEMS, took place on February 29th at the LG POSCO Building's Cuckoo Hall on the 6th floor and Hyundai Motorstudio Goyang.      The CEMS Global Alliance in Management Education, a consortium of the world's elite business schools with a 35-year tradition, includes only one business school from each country, which is recognized as the best, and involves 33 universities worldwide. Since acquiring full membership status in 2015, Korea University's Business School has been the sole CEMS member institution in South Korea.    Students attending the orientation were welcomed with opening remarks by Global MIM Program Academic Director Tony C. Garrett, a welcome speech by Dean Sangyong Kim, a campus tour with KUBE, the Business School's student ambassador, and an introduction to the program and administrative details. Dean Kim expressed his welcome to students participating in the Global MIM program, highlighting, “Since introducing the country's first MBA program in 1963, Korea University Business School has been leading management education in Korea.” He also noted, "The Global MIM program allows students to grasp global economic and management trends at a glance and tailor the curriculum to their preferences," encouraging students to leverage Korea University's strong alumni network and enjoy various aspects of Korean culture, such as K-pop and K-dramas.      The day concluded with an English tour at Hyundai Motorstudio Goyang, one of the global companies participating in CEMS. 

2024.03.28 Views 339

KUBS Professors Kwon Sooyoung, Park Kyungseo, and Han Jaemin Retire… "Adieu KUBS!"

KUBS Professors Kwon Sooyoung, Park Kyungseo, and Han Jaemin Retire…  "Adieu KUBS!"   On February 28th, a retirement ceremony for professors Kwon Sooyoung, Park Kyungseo, and Han Jaemin was held at the LG-POSCO 6th floor Ahn Youngil Hall. The retirement ceremony was attended by professors, staff, families, and students, including Dean Kim Sangyong. Professor Kwon Sooyoung served for 31 years, Professor Park Kyungseo for 24 years, and Professor Han Jae-min for 33 years, contributing significantly to the advancement of KUBS and the nurturing of future generations. Kim Kwanghyun, the Director of the Planning Department at KUBS, who led the event, expressed his remarks, saying, "It is a great honor to hold the retirement ceremony for the respected professors as a junior professor," and added, "At the same time, there is a sense of regret."       Professor Kwon Sooyoung, a leading figure in the field of accounting, served as the president of the Korean Accounting Association. Additionally, he held positions such as the Dean of KUBS and the Director of the Graduate School of Business Administration, contributing to the establishment of an internationally recognized MBA program. Professor Park Kyungseo, specializing in finance, served as the Director of the Corporate Management Research Institute and the lead professor of finance MBA, dedicating himself to the development of KUBS. Leveraging his academic expertise, he also served as the Director of the Korea Corporate Governance Institute and the Chairman of the Public Fund Management Committee, elevating the stature of Korea University. Professor Han Jaemin, who pioneered a new paradigm in KUBS, excelled in the fields of IS and IT strategy. He served as the Director of the Corporate Management Research Institute and actively participated in national policy advisory activities as a member of the National Science and Technology Commission.    During the retirement ceremony, Dean Kim Sangyong conveyed his support, saying, "I will continue the will of the three professors who have always taken the lead with important roles, and strive even harder.” He also said, “I believe that their brilliant journey will continue even after retirement.” Subsequently, awards for distinguished service and gold medals from the school were presented, followed by the presentation of plaques and bouquets from KUBS to the retiring professors.      Professor Kwon Sooyoung expressed gratitude, noting, "Less than 40% of professors serve until retirement," and acknowledged the numerous mentors, students, colleagues, and family members he encountered on his academic journey. He concluded, "Initially, I ran forward with my eyes only on the future, but as I became accustomed, the scenery around me came into view, and time passed swiftly, 32 years in the blink of an eye." He also said “I am now leaving Anam, but I will always support the development of KUBS, my academic home.”      Following him, Professor Park Kyungseo reflected, "I was originally introverted, but coming to Korea University changed me from my undergraduate days," and continued, "I realized the joy of learning late and ended up pursuing a Ph.D. to reach this position," advising younger professors not to focus solely on academic studies but also to seek opportunities to create more practical national institutions.      Subsequently, the attending professors at the retirement ceremony delivered their messages of gratitude and regret. △Professor Lim Manwoo, △Professor Park Jongwon, △Professor Park Kwangtae, △ Professor Park Jinkwan, △Professor Kim Woochan, △Professor Kim Junghyuk, and △Professor Yoo Jisong expressed their gratitude and farewells. The event concluded with photography sessions and a farewell reception. 

2024.03.28 Views 143

Navigating Professional Success: Korea University`s Exclusive LinkedIn Talk Explores - Valuable Pers

Navigating Professional Success: Korea University's Exclusive LinkedIn Talk Explores - Valuable Perspectives with Atul Harkisanka   On March 6, Korea University organized a special LinkedIn talk, a valuable session exclusively designed for Global MBA students. The session was led by Atul Harkisanka, the Regional Business Head at LinkedIn, Singapore. The session aimed to introduce students to the LinkedIn Learning platform, offering indispensable tips on optimizing profiles, understanding global hiring trends, and leveraging their presence not just for job hunting but for overall professional development.   Korea University stands out as the first in South Korea to provide students with access to the LinkedIn Learning platform. LinkedIn Learning is an online platform featuring concise video courses instructed by industry experts, covering software, creative, and business skills.     Atul brought his wealth of experience as the Regional Business Head at LinkedIn, Singapore, to the forefront and commenced the session by sharing trends observed in the global macro climate, specifically from the Asia Pacific (APAC) lens. Despite global uncertainties, the APAC region is positioned for growth, surpassing the global average GDP and contributing significantly to overall global growth The talk not only highlighted the growing stability in hiring across the APAC region but also emphasized intensified job-seeking activities. Atul Harkisanka offered valuable tips for job seekers, focusing on agility, continuous learning, and the significance of quality in hiring practices. His insights offered a roadmap for navigating the evolving professional sphere.   Exploring strategies for building a professional presence, Atul encouraged students to 'walk their profile' on LinkedIn, turning it into a storyboard and personal brand. Practical steps included adding a professional photo, industry information, and a compelling summary. Utilizing the 'Open to work' banner and personalizing the LinkedIn URL were also highlighted as it Atul concluded the session by offering tips on amplifying one's profile and building a professional presence on LinkedIn. Engaging with the audience through posts, videos, and networking can help professionals establish their brand and expand their network.     This LinkedIn talk reflects Korea University's proactive approach to prepare Global MBA students for the dynamic job market, showcasing the university's commitment to holistic education and providing tools for professional success. For further reading and in-depth insights, refer to LinkedIn's most in-demand jobs and skills

2024.03.20 Views 474

BE THE CHANGE Empowering Connections: Recap of Korea University`s `Be the Change` Women`s Day Event

BE THE CHANGE Empowering Connections: Recap of Korea University's 'Be the Change' Women's Day Event     On Wednesday, March 8, Korea University hosted a remarkable Women's Day event, "Be the Change," in collaboration with the American Women's Club in Korea. Taking place in the LG-POSCO Business Administration building on the Seoul Campus, the event brought together over 40 women, including 30 students from the Global MBA (18th batch), to celebrate and discuss topics crucial to women's representation and empowerment.     The event kicked off with a warm welcome from Dean Sangyong Kim and a special greeting to the new Academic Director of Global MBA, Betty Chung. Diverse voices, experiences, and perspectives were represented on the panel, featuring distinguished women excelling in their respective fields: H.E. Hyoeun Jenny Kim (Ambassador and Deputy Minister for Climate Change, Republic of Korea), Kumjoo Huh (G20 Empower Alliance), Shampa Bari (Ecosystem Partnerships LG-Ericsson), and Professor Betty Chung.     The discussions revolved around key themes of Empowerment, Mentorship, and Inclusivity, addressing the pivotal role these aspects play in our lives. Shampa Bari particularly highlighted the importance of building strong networks and shared valuable techniques for fostering mutually beneficial connections Following the presentations, students collaborated with AWC members in team discussions, delving deeper into the event's themes. Questions like "How do you find a mentor and how did he/she impact you?" sparked meaningful conversations, with male students actively participating in understanding the impact of these factors on work environments and personal lives.     AWC mentors generously volunteered their time to guide students, offering additional support to enhance their profiles and gain valuable insights into their chosen fields. This collaborative effort between KUBS and AWC provided Global MBA students with a unique opportunity to connect with diverse communities, fostering connections that could potentially lead to mentorships or partnerships.     The event concluded with a Q&A session, providing students with a platform to voice concerns about job opportunities as foreigners and gain insights into the work culture in Korea. This interactive session not only heightened awareness but also resulted in students forming new friendships, possibly with future mentors.     "Be the Change" transcended being a mere event; it served as a catalyst for fostering connections, nurturing conversations, and molding a more inclusive future for women in both academic and professional spheres. The collaborative spirit between Korea University and the American Women's Club undeniably imprinted a lasting influence on the participants, sparking a positive shift that reaches well beyond the confines of the event.

2024.03.20 Views 301

"Journey of the 96th AMP Class Continues" … AMP 96th Class Completion Ceremony

"Journey of the 96th AMP Class Continues" … AMP 96th Class Completion Ceremony    The 96th Class Advanced Management Program (AMP) completion ceremony at Korea University's Graduate School of Business Administration was held on February 19th at the LG-POSCO Building's SUPEX Hall. The event was attended by the Dean of the Graduate School of Business Administration Sangyong Kim, Associate Dean Janghyuk Lee, AMP Academic Director Seokgyun Kim, and Alumni Association President Dongseok Lee, among other alumni executives, to celebrate the completion of the 96th AMP Class.  Dean Sangyong Kim kicked off the event by applauding the students' passion and dedication over the past six months, wishing that the time spent was incredibly beneficial and would serve as a motivation in their lives. He also expressed his hope that the graduates would become social leaders who establish the ultimate purpose of management on the front lines of the business world.      Alumni Association President Dongseok Lee congratulated the 96th AMP Class cohort, becoming alumni at the end of the ceremony, and remarked, "If the seniors have led the AMP for the past 50 years, the next 50 years should be shaped by you and your juniors." In response, the 96th Class President, Deukchoon Lim reflected on the invaluable new perspectives and worlds opened through interactions with diverse owners, beyond just learning knowledge. He promised to actively contribute to the ideals and development of Korea University’s AMP in the General Alumni Association.      The ceremony concluded with the presentation of certificates and the AMP scholarship fund. The graduates celebrated the end of the AMP program and their new beginnings as alumni with a cap-throwing ceremony. Since its establishment in 1975 as the first in Korea, Korea University's Business School AMP program educates top executives in the latest management theories and techniques, while offering extensive networking opportunities.   

2024.03.13 Views 179

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