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[Entrepreneurship Academy Lecture On-Demand] “Coding Now Done by ‘Vibe’”

“Coding Now Done by ‘Vibe’”... Special Lecture on AX-Based Startup Insights   On March 17, the Entrepreneurship Academy Lecture On-Demand was held, hosted by Korea University Startup Institute. The session featured Malacca, an AX strategist and AX builder, who delivered a hands-on lecture titled “Vibe Coding Practice: From Planning to MVP Deployment (Gemini & Firebase),” combining AI-based development methods with real-world startup experience.    The lecture drew strong interest from students and was held across two classrooms in the Hyundai Motor Hall. Approximately 170 participants attended, reaching maximum capacity. Although each classroom accommodates around 100 people, attendance exceeded seating capacity, with even stair areas being utilized. To accommodate all participants, a live Zoom broadcast was conducted simultaneously, allowing students to join from both classrooms.      Participants were highly engaged in the hands-on session, following along with coding exercises during the lecture. Students had the opportunity to build simple programs in real time, gaining practical experience with AI-based development processes.    During the lecture, AI-based processes were introduced, emphasizing that AI is not merely a tool but a key driver of AX (AI Transformation), transforming corporate workflows and organizational culture. While highlighting the high productivity of AI “vibe coding,” Malacca also noted the need for safeguards such as “context engineering” and “harness” to address the challenges of maintaining complex systems. He further emphasized that the essence of entrepreneurship lies not in technology-driven thinking, but in validating hypotheses through customer interviews. He advised that “starting quickly, failing, and learning fosters a virtuous cycle of growth driven by execution.”      During the session, Malacca utilized “Jjap Slack,” a tool he personally developed using vibe coding, to facilitate real-time interaction through live comments, enabling participants to ask questions and receive feedback instantly. The session was particularly meaningful in that it was conducted using the same harness template provided to students, allowing them to work with programs at a level applicable to real-world practice.    This “Entrepreneurship Academy Lecture On-Demand 1” highlighted both the evolving role of developers in the AX era and the practical capabilities required for entrepreneurship, offering students integrated insights that bridge technology and business perspectives. The Korea University Startup Institute plans to continue expanding hands-on, practice-oriented startup education programs. 

2026.04.14 Views 67

Graduate School Meeting and Special Lecture on Research Integrity

On December 6 (Fri), KUBS held Graduate School Meeting and Special Lecture on Research Integrity at Hyundai Motor Hall Room B306. The meeting was hosted by Associate Dean Baeho Kim, program director of the department of business administration and department of international business. The research Integrity lecture was held by Professor Yoon Mi-sun, professor at Seoul Women’s University. At the start of the meeting, Associate Dean Baeho Kim said, "The department of business administration and department of international business will be integrated from 2020." In addition, professor Kim introduced the new business analysis process and delivered information that could help research, such as support for the cost of living for doctoral programs linked to the BK21 project and support for international academic competitions. Professor Kim then talked about ways to overcome the academic difficulties students might face during their graduate school life. He said, “It is good to focus on studying, but taking good care of your stress and paying attention to other things is one of the ways to overcome the difficulties." In the following hours, Yoon Mi-sun, a professor at Seoul Women’s University, gave a lecture on research ethics under the theme of "Data and Digital Ethics in the Business Administration Area." The lecture consisted of △issues from the era of the fourth industrial revolution △management ethics in the era of the fourth industrial revolution △ethics related to big data and artificial intelligence. "The management of the fourth industrial era is to generate profits through data," Yoon said. "It is the ethics of the fourth industrial revolution to consider data analysis and data ethics." "Data ethics should be considered in terms of both users, users, operators and developers," Yoon said, citing the example of self-driving cars utilizing big data and artificial intelligence cloud computing. Yoon categorized management ethics in the era of the fourth industrial revolution into "big data-related ethics" and "artificial intelligence-related ethics." Yoon explained that ethics related to big data focus on protecting users from data collection, while for artificial intelligence-related ethics, she explained ethics from the user's perspective and from the developer and operator's perspective separately.

2019.12.26 Views 3052

2019 Winter Internship Business Etiquette Lectures and Orientations Open

Korea University Business School's (Dean: Kim Jae-wook) Business etiquette education for those who are to participate in the 2019 domestic and international internship during the winter was held on Dec. 5 at LG-POSCO Management Hall No. 107. The education, organized by the International Office of Business Administration, aims to teach students who are about to join internships the basic skills they need at work. The education was conducted in order of orientation related to international internships, lecture on the mindset by Choi Hyun-woo, Professor of Industry-Academic Cooperation at Business School, special lecture by Roh Jung-min, Director of the Gender Equality Center, and Business Etiquette Education by Lim Seon-joo, Senior Lecturer at the Korea CS Management Institute. First, there was an international internship orientation. Yang Ye-jin, a staff member of the International Internship Orientation, explained in detail the preparations before dispatch, the cautions after arrival, and the materials to submit after returning home. Later, there was a short lecture by Choi Hyun-woo. Professor Choi Hyun-woo said, "The field training you are going to now will have a huge impact on the career path that you are going to take." He added, "Internships are a very valuable and meaningful experience." "It's important to listen to your seniors who have joined the company or been interned," he said. "Being brave like that can change your experience a lot." "We should think about what we will get from this, not just a simple experience," Choi said. "If we set a specific goal to get something, we will have a much bigger income." "All members of Korea University are not discriminated against for gender reasons and they have the right to be protected from sexual violence," said Roh Jung-min, director of the gender equality center. "If that happens, you must talk to the school," Roh said. "That's your right and it's your duty to respond accordingly." Finally, Business Etiquette Education was conducted. Under the theme of "Small but Strong Power, White Paper on Work," the training showed how to make a positive impression on colleagues and bosses. "A positive impression in the workplace is a powerful force that changes your perception of yourself under certain circumstances," said Lim Sun-joo, a lecturer. "This is formed from proper manners," he stressed the importance of manners at the workplace. Lim continued his education by explaining how to make a good impression in facial expressions, dress and personnel management. Meanwhile, Korea University Business School is the first to adopt the international internship program in Korea. The international internship, which began in 1994, offers business school students a chance to experience vivid field experiences at companies around the world, and so far more than 2,000 students have experienced international internships at 510 companies.

2019.12.26 Views 2774

IBRE Business Insights Series Final Seminar: Battery Industry in 2020

The final lecture of the IBRE Business Insights Series was held at the LG-POSCO Building on December 5 (Thu). The IBRE Business Insights Series is a project to present new perspectives on education and research to KUBS members, and is carried out every semester with topics including economic outlook and industrial analysis. Kim Young-woo, chief manager of SK Research Center, was the speaker. Chief manager Kim Young-woo explained the fourth industrial revolution and smart city in the first part under the theme of “2020 Industrial Analysis: Battery Industry." "Smart City, the concept of new city that will drive the new industrial revolution, has a power shortage issue," Kim said. "This is an important issue in expanding the data center along with increasing electricity consumption for home and industrial use." He added, "We need to closely watch the battery industry to cope with these essential electricity supply problems. Although ESS may not be a fundamental solution, but it could be a way to address much of the imbalance in demand for electricity during the day and night." In the second part, Kim continued to explain the power shift in the global secondary battery industry. "Next-generation batteries can have competitive edge only when they are equipped with high-capacity, light-weight and high-quality electric vehicles," Kim said. "The number of electric vehicle models, increased sales, and lower battery prices will create a synergy." Referring to Toyota’s plan to launch vehicles equipped with solid-state batteries, he added, "The limitations of existing lithium batteries have raised the need to develop next-generation secondary batteries and solid-state batteries, and carmakers in major countries are also announcing plans to develop them." IBRE Business Insight Series for semester has been concluded, and the series will be held for three consecutive weeks in the spring semester of 2020.  

2019.12.26 Views 5179

Korea MBA Alumni Association Night of Year-End Event

Korea University Korea MBA (hereinbelow K-MBA) Night of Year-End Event was held on December 2 (Mon) at the Harmony Ballroom of COEX Intercontinental Hotel. The annual event, hosted by the K-MBA Alumni Association, was attended by more than 300 K-MBA alumni, including Korea University President Chung Jin-taek, Alumni Association President Koo Ja-yeol, KUBS Dean Jae Wook, Associate Dean for MBA Weon Sang Yoo and KMBA Academic Director Jeong Jae-ho.   This year’s K-MBA event began with a cordial atmosphere, with a toast offer, prize draw, and small clubs (so-called “somoim”) being introduced along with the dinner. In the second part, introduction of guests was followed by welcoming speech by Jeon Yi-hyun, president of MBA Alumni Association. "Korea University MBA is indeed the best MBA program in Korea that plays a pivotal role in producing professional managers," Chairman Jeon said in a welcoming speech. "It is very encouraging and touching to be with many of our alumni from the first graduates to the 100th juniors today." It was also followed by a congratulatory speech by Chung Jin-Taek, president of Korea University. "Korea University MBA produces excellent management leaders globally," said President Chung. "We hope K-MBA will grow and prosper and we will do our best to make Korea University proud of you."   There was then a congratulatory speech from Koo Ja-yeol, president of the Alumni Association. "The global leadership and management skills we have learned here will help us to achieve even better results in times of crisis," president Koo said. "I ask you to use your capabilities and potential to further enhance the honor of Korea University," he concluded.       After the congratulatory speech, award ceremony was held for the 'Korea University MBA Management Award', 'The Proud MBA Alumni Award', and 'MBA Frontier Award' ceremony. Shim Sang-don(75th generation), CEO of Starkey Group received the honor of winning the 'Korea Univetsity MBA Management Award', while 'The Proud MBA Alumni Award' was awarded to Lee Young-mok(72th generation), vice chairman of Media One/Mdecal, and Shin Jeong-eun(90th generation), professor of medical school at Konkuk University, and ‘MBA Frontier Award’ winners included Oh Young-ran (53th generation), director of Booyoung Group, (67 years), Ha Myung-hyun(67th generation), CEO of EZTECHRON, Han Chang-Ho(68th generation), CEO of SAC&NS Aviation Korea.   The second part of the event ended with a scholarship ceremony of 20 million won.   In the third part, celebratory events such as tenor Chung Eui-geun, soprano Song Hye-young, and Mamma Mia Band performances followed, and the event successfully ended with the closing speech from Jeon Yi-hyun, president of MBA Alumni Association. K-MBA Alumni Association Night of Year-End Photography (Click)   K-MBA Alumni Association Night of Year-End Group Photography (Click)

2019.12.20 Views 3186

Korea University Business School Ranks First for Twelve Consecutive Years in the Hankyung Business R

Korea University Business School (Dean=Kim Jaewook) ranked first for the twelfth consecutive year in Hankyung Business Review’s annual appraisal of business schools nationwide. KUBS has established itself as the best domestic business school, not allowing any other school to entrench its place since 2008 when the appraisal first started.   The appraisal was co-conducted by Hankyung Business and Global Research by collecting the opinions of HR directors of the 300 largest companies in Korea. The questionnaires distributed for the HR directors consisted of categories such as △the relevance of the school curriculum to the capacity necessary for work, △work adaptability, △ability to assimilate to a team, △potential to grow, △creative problem solving skills,△international system, △diligence and responsibility, △preference for new recruits, △recommendation to admission. Until last year, the score for all the categories were added up to derive results, but for the sake of equity results have been derived by adding up the ranking of each category. The appraisal method changed, but KUBS kept the place of best Business School. KUBS ranked first for seven categories including △the relevance of the school curriculum to the capacity necessary for work, △work adaptability, △ability to assimilate to a team, △potential to grow, △diligence and responsibility, △preference for new recruits, and △recommendation to admission, also winning the title for the school with the most first-ranked titles. KUBS earned an especially high score for △the relevance of the school curriculum to the capacity necessary for work (650) and △recommendation to admission (629), widening the gap with second-ranked Yonsei University by more than 200 points. Hankyung Business Review states in its article that the reason why KUBS was highly appraised by the corporate workforce was because it aptly harmonized tradition and change. It also mentioned that KUBS’s procurement of 79 full-time professors, which is the largest number of all domestic universities, winning the title for the largest number of successful CPA candidates for four consecutive years, continuous effort to nurture talents necessary for this era were the causes of its positive appraisal. Kim Jaewook, Dean of KUBS, delivered that “the strength of KUBS is that we invested in people to strengthen our research ability,” and that KUBS will “benchmark foreign universities which were certified for STEM(Science, Technology, Engineering, Mathematics)” and “continuously make efforts to grow in compliance with the needs of the society.” Meanwhile, the annual Business School Appraisal by Hankyung Business Review welcomed its twelfth year. It is conducted upon 4-year business schools nationwide with more than 100 new students that enter the school, and this year 54 schools were appraised.

2019.12.20 Views 2871

KUBS Ladies Good Evening Mentoring Program: A beautiful Year-end with the Ladies

On November 22nd, KUBS Ladies held a “Good Evening” mentoring program at LG-POSCO building. “Good Evening” is a career development event presented for the female students in KUBS who want to share their goals and objectives and to ask advice from the graduates. In the program, for the participants to communicate well each other, everyone forms a group with one graduate and two undergraduates. The main event started with the opening remark from Chung-jin Lee (KUBS81), the president of KUBS Ladies: "I'm so proud of the KUBS Ladies' culture, which presents a great heritage to the next generation of ladies in KUBS. Every year I see a lot of students coming to the event as a mentor who once had experienced being a mentee in the past, and I appreciate the members providing endless support to our community.” Next, Jieun Lee (KUBS01), the KUBS Ladies operation department manager addressed a congratulatory speech. The manager mentioned: “The last schedule of tonight’s event will be the mentoring hours with the senior Ladies members, so please enjoy until the end. To introduce my personal story, recently I have had an experience of employing my first KUBS Ladies mentee as a member of my company’s team. We never know what will happen in the future, so I suggest you all to keep your open-mind toward the people around you.” One of the mentoring participants, Jiwon Kwon answered to the interview conducted after the program, saying “It was a great time to share my insights with the undergraduate students and I am so glad that I can give back the benefits and supports that I had received from the Ladies Alumni in the past. I look forward to meeting the Ladies outside of the campus as well.” On the mentee side, “It became a great motivation to me, while going through the various activities with KUBS Ladies such as office tours and mentoring talks “, undergraduate student Yoon-won Park commented. Established in 2012, KUBS Ladies is a female student community, striving to expand their social network and to develop relationships on the purpose of fostering the future female leaders. KUBS Blossom group manages the members of KUBS Ladies to actively network between the female students inside and outside of the campus. There are numerous annual events and sessions originated by the group: ‘KUBS Dream Concert’, Job interview preparation program, and ‘The KUBS Ladies 7th Anniversary Ceremony’ in November.

2019.12.20 Views 2676

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