Discussing ESG Strategies in the Pharmaceutical Industry" - ESG Research Competition Final Presentation Successfully Concludes   On September 27, the final presentation of the "ESG Research Competition" was held at the Cuckoo Hall in the LG-POSCO Building. This year’s competition centered on the theme of "ESG in the Pharmaceutical Industry," with participating students refining their research based on feedback received during the interim presentation. A total of four teams presented their findings, discussing ESG strategies to enhance sustainability in the pharmaceutical sector from various perspectives. The event drew attention for its in-depth research and passionate presentations.      Team 2 presented on "The Current State of ESG in the Pharmaceutical and Biotech Industries" and "Circular Economy." Beginning with an explanation of the necessity of ESG practices tailored to the unique characteristics of the pharmaceutical industry, the team introduced key ESG initiatives and circular economy models. They then conducted a comparative analysis of ESG activities by domestic and international pharmaceutical companies, highlighting the pressing issue of unused medication disposal, which has become a significant challenge in the industry.    By addressing the practical challenges faced by domestic pharmaceutical companies, the team proposed improvements to current recovery policies and offered practical solutions. Their presentation concluded with a discussion of the difficulties encountered during the research process and the feedback they received. It was well-received for its meaningful contribution to conveying the importance of ESG practices and actionable strategies within the pharmaceutical industry.    Team 3's presentation focused on the theme of "Developing ESG Guidelines Specialized for Contract Manufacturing Organization (CMO) Businesses." The team began by outlining their research and highlighting limitations in the current ESG evaluation framework for the pharmaceutical industry. They pointed out that differing sub-sector classification systems across various evaluators create inconsistencies in ESG assessment criteria.    This inconsistency, they explained, can lead to confusion in the ESG evaluation results for companies. To address this issue, the team proposed the development of a specialized pool of ESG issues tailored to CMOs, providing a focused approach to resolving these challenges.      The team argued for the development of an ESG evaluation framework that reduces reliance on evaluators' subjective judgments and ensures higher reliability. Their presentation received positive feedback for proposing ESG evaluation guidelines tailored specifically to the unique CMO sector within the pharmaceutical industry. By emphasizing the need for ESG strategies optimized for the characteristics of this specialized field, the team highlighted a critical step toward advancing sustainable practices in the sector.    The final team, Team 4, presented on the topic of "Company-Specific Strategies for Reducing Greenhouse Gas Emissions in the Domestic Pharmaceutical Industry." They began by explaining the increasing importance of managing carbon emissions in the face of stricter greenhouse gas regulations, which served as the motivation for their research. Highlighting the growing significance of carbon management in the business operations of pharmaceutical companies, the team analyzed ESG activities of both domestic and international firms to identify the challenges and propose solutions for greenhouse gas emissions in the Korean pharmaceutical industry.    The team specifically proposed the standardization of carbon emission measurements and the prioritization of ESG initiatives, presenting concrete and actionable improvement strategies. Their presentation garnered significant attention for offering practical strategies to reduce greenhouse gas emissions, aligning with the growing emphasis on environmental responsibility within the pharmaceutical industry.    After all the team presentations concluded, the attending professors evaluated each team's work and provided detailed feedback. Ultimately, Team 1 was awarded first place, while Teams 2 and 3 tied for second place. Each team's research topics and presentations demonstrated creative and practical approaches to addressing ESG challenges in the pharmaceutical industry. Through the feedback received, participants further refined their research and gained a deeper understanding of the importance of ESG management.      To conclude the event, participants gathered for a group photo to commemorate the day's achievements. This final presentation served as a valuable opportunity for exploring various ESG strategies and actionable solutions for sustainable development in the pharmaceutical industry. It also provided students with a meaningful experience to showcase their creativity and research skills. 

The Global MIM Program at the Graduate School of Business offers a Skill Seminar recognized as one of the best worldwide      Korea University Business School (Dean: Kim Eonsoo) has been operating the Global MIM (Master in Management) program in collaboration with the CEMS Global Alliance in Management Education (hereafter CEMS) since becoming a full member of this prestigious network of leading business schools in 2015.    The CEMS MIM program, also known as the Global MIM, is a one-year full-time master's program in management. Students can earn a Master’s degree from Korea University Business School and a CEMS MIM (Master in International Management) certificate upon completion. Additionally, through the exchange program curriculum, Global MIM students have the opportunity to take courses for one semester at a CEMS partner school.    CEMS also offers a global internship program in collaboration with its corporate partners, requiring Global MIM students to complete a mandatory 8-week overseas internship. Through internships at leading global companies such as Hyundai Motor Group, McKinsey & Company, Google, and L'Oréal, Global MIM students gain practical experience by applying management theories to real-world business scenarios, fostering their growth into global business leaders.    In line with this, the Graduate School of Business provides extensive support to ensure high-quality lectures and active exchange among CEMS students. One standout program is the Skill Seminar. Designed as a training seminar to equip students with practical skills, the Skill Seminar is not only essential for launching a successful career but also plays a critical role in helping students adapt seamlessly to the international business environment. Topics covered in the Skill Seminar include sustainability strategies, personal and career development, consulting skills, marketing and communication techniques, leadership, and team building.    Through the Skill Seminar, students acquire a diverse range of practical skills needed in the workplace and develop the competencies required to thrive in a global business environment. As part of these efforts, the Business School organized a visit to SM Entertainment, where students attended a special lecture on K-POP. Additionally, a visit to Lotte Tower in Jamsil featured lectures on Lotte affiliates and the global Lotte market.    Meanwhile, the Skill Seminar is a mandatory component for business schools operating the CEMS MIM program. Notably, Korea University Business School's Global MIM recently ranked first in the 23/24 T1 Skill Seminar evaluation. This achievement highlights the exceptional quality of the Skill Seminar offered by the Global MIM program, placing it among the best in business schools worldwide. 

Recent Market Trends and IR Insights from a VC Analyst: Entrepreneurship Academy featuring Park Ji Hyung, Senior Investment Manager at LB Investment    On October 8, Korea University Business School hosted a special lecture as part of its Entrepreneurship Academy at "The Stage," located on the 2nd floor of the Business Main Building. The lecture featured Park Ji Hyung, Senior Investment Manager at LB Investment, who shared insights on three pivotal topics: (1) recent market trends, (2) effective strategies for investment pitching (IR), and (3) the daily operations of venture capital (VC) professionals. The session concluded with an engaging Q&A, allowing students to interact directly with the speaker.      T Senior Investment Manager Park Ji Hyung began by sharing his experiences at Neowiz, where his roles in marketing and business development provided him with valuable insights into the processes of venture capital (VC). He shared specific anecdotes from his time at the company, describing how his team prepared, developed, and successfully launched games on a global scale. Reflecting on these experiences, he stated, "VC professionals come from various fields. My experience at a gaming company gave me familiarity with mobile apps and games, which provides a strong foundation when making investment decisions."    Next, Senior Investment Manager Park Ji Hyung discussed recent market trends, focusing on the U.S. market. He explained that he chose to highlight the U.S. because "the Korean VC market often follows the trends set by the U.S." Park described the current U.S. VC market as the most favorable environment for investors in the past decade, attributing this to a significant rise in down-round valuations in recent years, which has created highly advantageous conditions for investors in the VC space.    However, Park noted that the down-round rate remains relatively low for early-stage investments. Supporting his insights with data, he highlighted that the median pre-money valuation of venture companies is on a recovery trend, comparing Q1 2023 to Q1 2024. He also pointed out that while there were only 228 mega-deals (exceeding KRW 1.12 trillion) in 2022 and 2023 combined—the lowest since 2017—the emergence of mega-deals involving AI-based companies is becoming more frequent in 2024.    Park emphasized, "SaaS companies continue to command high valuations, but the key trend here is the AI wave." According to his data, the release of ChatGPT in Q4 2022 triggered a surge in AI-related investments, leading to an expansion in AI's share of the VC landscape. U.S. VC investors are increasingly aggressive in securing stakes in even small AI startups, reflecting the growing significance of AI in the market.      The outlook for U.S. venture capital in 2024 presents a complex landscape. Senior Investment Manager Park Ji Hyung observed, "The number of startup bankruptcies is rising due to failures in securing funding," adding that "VC investors are highly interested in new AI technologies, which is translating into active investments." He also noted that investors are closely monitoring expectations for IPO recovery, potential interest rate cuts, and developments surrounding the U.S. presidential election later this year.    In the session on "Investment Pitching (IR) Insights," Park discussed common mistakes made in IR materials and highlighted factors that can either attract or deter VC investors from founders. He offered practical advice for current and aspiring entrepreneurs, as outlined below.    Many entrepreneurs focus heavily on their company's past achievements. However, as the investment adage goes, "Investors pay for the future." This highlights that investors prioritize a company's plans and potential for future growth over its past accomplishments.    Park emphasized the importance of presenting a logical and coherent process in an IR pitch. Investors are not just looking for forecasts; they want to see a clear connection between the business's current performance and its potential to achieve significantly larger results within the next 5 to 7 years. Entrepreneurs should focus on demonstrating how their present achievements will drive future growth and create sustainable, long-term value.    Park concluded the lecture by highlighting the importance of a compelling vision for founders. He emphasized that founders should present a vision so powerful that it leaves investors feeling captivated by the company’s potential. Moreover, founders must convey their determination to dominate their industry, demonstrating both ambition and focus.    “The goal is for investors to leave your IR presentation thinking, 'I have to invest in this company,'" Park advised, offering the audience a clear takeaway on how to captivate and secure investor interest. 

Discovering Careers Night: HR Consulting and Preparing for the Era of Multi-job Careers    On October 10th, Korea University Business School (KUBS, Dean: Eonsoo Kim) hosted the event “Discovering Careers Night (Job多한밤)” at the SUPEX Hall in the LG-POSCO Hall. This event serves as a platform where alumni share their career and life experiences with current students, offering guidance and resolving concerns about future paths. Alumni from diverse fields participate in this program, which, on this occasion, featured Jin Seok Park (Business Administration, Class of ’91) and Jung Kwon Hwang (Business Administration, Class of ’91), who gave lectures on HR consulting and strategies for diversifying income.    The first speaker, Jin Seok Park, currently serves as the Country Managing Director of Korn Ferry Korea and previously held the position of Vice President at Mercer Korea. Park described Korea University Business School as a place that nurtures future leaders, encouraging students to strive toward leadership roles. Highlighting the importance of global leadership, he advised, “Aspire beyond being a leader in Korea—dream big and seek opportunities to operate on the global stage.”    Park also provided practical advice for those interested in HR consulting. “HR consulting plays a critical role in resolving organizational personnel issues and building leadership aligned with corporate strategies,” he said. He emphasized the need for strategic thinking and a deep understanding of organizational structures, regardless of one’s major. He also encouraged students to gain diverse internship experiences, particularly during their summer or winter breaks in their junior year.    The second speaker, Jung Kwon Hwang, a seasoned professional who has held positions at Hyundai Securities, Truston Asset Management, KB Asset Management, and now serves as an advisor to Worksmate, focused on the shifting dynamics of the labor market. He stressed the need for students to adapt to a rapidly changing job environment and build personalized career portfolios, especially as the era of “multi-job careers” emerges.      “In the future job market, a portfolio combining regular employment, short-term jobs, and investment income will become increasingly important,” Hwang noted. He pointed to Japan’s thriving market for ultra-short-term jobs and the concept of “freeters” (a combination of “free” and “part-timer”) as examples. He urged students not only to gain experience in the gig economy but also to explore ways to generate additional income through investments.    Hwang also addressed shifting corporate expectations. “Today, companies value experience over creativity in new hires,” he said, contrasting the current emphasis on practical skills and work experience with the creativity-centered evaluations of the past. He concluded by advising students to move beyond a focus on credentials, instead prioritizing career-building during their university years and differentiating themselves through skills and experience.    Both Jin Seok Park and Jung Kwon Hwang provided actionable advice for students. Park emphasized the values learned at KUBS and the importance of HR-related experience in growing as a global leader. Hwang highlighted the need to adapt to changes in the labor market by building a personalized career portfolio and preparing for the rise of multi-job careers. 

“Finding Success Through Continuous Pivots”: Entrepreneurship Lecture by NextUnicorn CEO Jaeyong Jang    On November 19, the Entrepreneurship Academy Lecture Series for the second semester of the 2024 academic year, hosted by Korea University Business School (Dean: Eonsoo Kim) and the Startup Institute (Director: Jungbien Moon), was held at The Stage on the 2nd floor of the Business Main Building. NextUnicorn, a platform service provider connecting startups and investors under the motto, "Solving startup problems to innovate the world," participated in the event. Jaeyong Jang, CEO of NextUnicorn, delivered a lecture on the theme "Insights for Early-Stage Entrepreneurs." The topic reflected his aspiration to provide practical support to aspiring entrepreneurs.      CEO Jaeyong Jang shared his journey of entrepreneurship, highlighting multiple pivots along the way. After leaving Gallup Korea, he launched a music player business with a friend. However, the rapid rise of streaming services posed significant challenges. In response, he pivoted to create My Music Taste, a platform that enabled concerts based on music fans’ data. Embarking on his entrepreneurial journey independently, he introduced LOOK SO FINE, an application that recommended fashion styles tailored to the weather. Later, he turned his focus to e-commerce, operating the cross-border fashion shopping app HALFZ (also known as Harpers) and expanding into the U.S. market. Despite this growth, HALFZ faced difficulties due to insufficient app tracking systems in the U.S. and the high cost of marketing, ultimately prompting another pivot in its strategy.    CEO Jaeyong Jang shared the key criteria he uses when selecting new business ideas: focusing on areas he knows well, businesses requiring future value and technological strength, B2B models, fields that earn social respect, and ventures with high profitability. He encouraged the audience to establish their own set of standards. Reflecting on his past experiences, he recounted meeting Enrico Beltramini, who expressed interest in the Asian market while Jang was seeking investors for Harpers. That meeting made him realize the necessity of fostering a stronger startup ecosystem in Korea, which ultimately inspired the business model for NextUnicorn.      CEO Jaeyong Jang concluded his lecture by sharing key insights for entrepreneurs: “Most initial ideas of entrepreneurs fail,” “Positioning is crucial,” “You must have a strong rationale for your business and a compelling motivation for starting it,” “Aim for monopoly,” and “Don’t give up until it works.” These words served as a powerful and inspiring message for aspiring entrepreneurs.    During the Q&A session following the lecture, a student asked about the secret behind consistent success for entrepreneurs in a startup world where luck plays a significant role. CEO Jaeyong Jang responded, “Entrepreneurs who seem lucky have often fought relentlessly until their luck turned in their favor. Their volume of decision-making is overwhelming.” He advised aspiring entrepreneurs to increase the sheer number of decisions they make, emphasizing the importance of testing hypotheses, generating results, and moving forward based on those outcomes.      In closing, CEO Jaeyong Jang encouraged the students by saying, “I don’t believe my thoughts are the absolute answer,” and “Only the experiences you go through, the value judgments you make, and the decisions you reach on your own will guide your life to the next level.” 

Connected Through 'Business' — 2024 Fall Semester Mentoring Day    Korea University Business School (KUBS, Dean: Eonsoo Kim) successfully hosted its 2024 Fall Semester Faculty Mentoring Day on November 20-21. The event took place at the Cuckoo Seminar Room and Young Il Ahn Hall in the LG-POSCO Hall, where faculty advisors and students came together to share lunch and engage in conversations. Since 2007, KUBS has organized Mentoring Day annually to promote interaction between faculty and students.      During the event, professors and students discussed topics such as academics, campus life, and career planning. Professor Kihoon Kim shared, “I couldn’t join last year as I was on sabbatical, but it’s wonderful to meet so many new students this time. While it’s hard to dive into deep conversations during the first meeting, it’s great to establish a relationship where students feel comfortable asking questions in the future.”      Jaesung Kim, a Business major (Class of 2020), who spoke with Professor Kim, commented, “I entered university during the COVID-19 pandemic, took a leave of absence, and served in the military, so I didn’t have many opportunities to meet professors in person. It was great to have meaningful conversations this time.” Another student, Ji Hyang Ahn (Business, Class of 2024), remarked, “Talking with a professor reassured me, knowing there’s someone to rely on during my university life. It was also a great opportunity to meet students from various countries.”    The event concluded on a warm and congenial note, leaving participants with a sense of connection and inspiration.