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‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion

‘KUBS 120 MARCH’ Campaign Nears 40% of Goal … Total Pledges Reach Approx. KRW 4.6 Billion Three major large-scale pledges secured within four months of launch … Campaign continues through May 31     Korea University Business School’s KRW 12 billion fundraising campaign, “KUBS 120 MARCH,” has secured approximately KRW 4.6 billion in pledged donations within just four months of its launch, nearing 40% of its goal.   Since the campaign’s launch in January, when pledged donations stood at around KRW 2 billion, the total has more than doubled in just three months. From December 1, 2025, to March 29, 2026, total pledges reached KRW 4,652,317,231, with 324 participants, including corporations, alumni, faculty, staff, and students.       | Three major pledges secured … Alumni and corporations join forces    One of the most notable achievements is the securing of three major pledges. An anonymous donor pledged support for the research fund, Eugene Investment & Securities Co., Ltd. for the development fund, and Samyang Tongsang for scholarships. Alumni account for approximately 62% of total pledges, while corporations represent about 35%, jointly driving the campaign forward.   Group donations have also continued. Following the participation of the Class of ’81 alumni association, the Business School Class of ’79 Scholarship Committee (28 members), the KUBS Class of ’98 Alumni Night (126 participants), as well as faculty and staff, have also joined the campaign.      | Expanding participation across classes, generations, and professions    The donor base is highly diverse. Participation spans from alumni who entered in the 1970s to current students from the Class of ’26, as well as members of EMBA, DBA, and AMP programs, undergraduate alumni, and even alumni from the College of Medicine. From individual research labs and faculty bands to student councils, all corners of the Business School are actively engaging with the campaign, further broadening its base of participation.   This campaign is particularly meaningful in that it places value not only on the total amount raised but also on participation itself. From small contributions starting at KRW 10,000 to major gifts reaching KRW 1 billion, every act of giving becomes part of the shared legacy of KUBS’s 120-year history.    | Investing in the future campus… Advancing the 3C Trading Zone and 4Tech strategy    The funds raised are being used to realize the Business School’s future vision. Alongside the advancement of the “4Tech Strategy,” centered on AI, semiconductors, energy, and robotics, spatial innovation projects are also taking shape.   The Business School is already operating AI-focused tracks and 4Tech micro-degree programs, and continues to expand its educational and research capabilities with its largest-ever full-time faculty body of 95 members.   On the basement level of Hyundai Motor Hall, the “3C Trading Zone (tentative name)” is currently under development, with a trading demo day scheduled for early May. The space will also include an Art & Culture Room. Artist Uhm Jung-soon’s installation piece, K, the Noseless Elephant, has already been installed in the building.   Construction has also begun on an LED display in the lobby of LG-POSCO Hall, which will serve as a large-scale digital donor wall. An opening ceremony is scheduled following the conclusion of the campaign in May.   Dean Eonsoo Kim stated, “We have come this far thanks to the collective support of each and every member,” adding, “We hope more people will join us on this journey as we prepare for the next 120 years of the Business School.”   The “KUBS 120 MARCH” campaign will continue through May 31, 2026. Donations can be made via the official sponsorship page (box.donus.org/box/koreauniversity/KUBS120march).   As of December 1, 2025 – March 29, 2026 | Total pledged amount: KRW 4,652,317,231

2026.04.17 Views 404

2025 CEMS Global MIM Incoming Student Orientation Successfully Concluded 

2025 CEMS Global MIM Incoming Student Orientation Successfully Concluded      On February 28, the CEMS Global MIM (Master in Management) Incoming Student Orientation of Korea University MBA (Dean: Eonsoo Kim) was held at Cuckoo Seminar Room in the LG-POSCO Hall and Hyundai Motorstudio Goyang. This orientation was designed to provide students with various information for a smooth transition into academic and daily life in Korea while enhancing their understanding of the university and local community. The morning session, held at Cuckoo Seminar Room, included △a program introduction, △a welcome speech by the Academic Director and Dean, and △a commemorative photo session. In his speech, Dean Eonsoo Kim stated, "The MIM program was introduced to provide courses tailored to global economic trends. KUBS will spare no effort in providing valuable experiences in Korea."      Following this, an introduction to the Global MIM program was provided, along with guidance on using the Korea University Portal to Information Depository and obtaining a Residence Card, ensuring that students were well-prepared for their academic life. Regular students were also invited to share their experiences regarding campus life and Korean culture, offering first-hand insights. Through this, incoming students were able to hear first-hand experiences from seniors currently studying in Korea and gain various tips and advice on campus life. This session provided them with an opportunity to adapt more easily to their new academic environment.      During the campus tour, led by KUBS student ambassadors, participants explored various campus facilities, including lecture halls, cafés, the Central Plaza, convenience stores, and cafeteria, gaining a deeper understanding of campus life. Additionally, students signed an Honor Code Pledge, reinforcing their commitment to academic integrity and responsibility.      After the orientation, a studio tour and experiential program took place at Hyundai Motor Studio Goyang, a corporate partner (CP) of KUBS CEMS Global MIM Program. Students had the opportunity to broaden their understanding of Hyundai Motor’s innovative technologies and global business operations. Additionally, an information session was held on Hyundai Motor’s upcoming global recruitment plans for the first and second half of the year. This further heightened students’ interest in career preparation and helped inspire their aspirations and motivation for their future careers.      Meanwhile, Global MIM is a master's program jointly operated by KUBS and CEMS (CEMS Global Alliance in Management Education, hereinafter CEMS) since KUBS became a full member of CEMS in 2015, joining the world’s leading business school alliance. This one-year, full-time Master in Management program allows students to earn a Master’s degree from Korea University MBA and a CEMS MIM (MIM, Master in International Management) certificate upon completion.   Additionally, through the outbound student exchange program, Global MIM students have the opportunity to study for one semester at a CEMS partner school. Furthermore, the Global MIM program at Korea University MBA recently ranked first in the 23/24 T1 Skill Seminar evaluation. 

2025.03.10 Views 2804

2025 K and F-MBA Welcome Ceremony and Orientation Concludes Successfully

2025 K and F-MBA Welcome Ceremony and Orientation Concludes Successfully     The welcome ceremony and orientation for the new students of Korea University Business School’s Korea MBA (hereafter ‘K-MBA’) and Finance MBA (hereafter ‘F-MBA’) programs (Dean: Eonsoo Kim) took place on February 1st at the Walker Hall of the Grand Walkerhill Hotel in Seoul. The event welcomed the new students of the K-MBA and F-MBA programs as they began their new academic journey.      The K-MBA is a long-standing program within the Graduate School of Business Administration, designed for working professionals seeking continuous career development. It employs diverse teaching methods, including discussion-based classes, presentations, and group projects. Students select one of eight specialized tracks—International Business, Marketing, HR Management, Strategy, Finance, Accounting, LSOM, and Management Information Systems (MIS)—to build professional expertise and skills.      The F-MBA program aims to cultivate skilled and visionary financial professionals. It offers a comprehensive curriculum that covers various aspects of finance, including overseas field trips, practical financial lectures, and a CFA Program Partnership, maintaining its reputation as a finance-focused MBA program.      The Welcome ceremony and orientation for new students began with the opening of the ceremony and an introduction of distinguished guests. Dean Eonsoo Kim of the Graduate School of Business Administration delivered a congratulatory message via video, celebrating the students' admission. Following this, Associate Dean Gangseog Ryu welcomed the incoming students, stating, "We are delighted to welcome you to the nation's top graduate school of business administration." The event concluded with a group photo session, marking the official start of the orientation program. The orientation featured an introduction to the Korea-MBA and Finance MBA programs, as well as the student council. This was followed by a lunch gathering, a school cheer introduction, and a Korea University cultural immersion program, providing new students with the opportunity to build connections and gain a deeper understanding of the school’s traditions.   

2025.03.07 Views 2288

A Special Moment for Future Little Tigers: The 18th Youth Mentoring Day

A Special Moment for Future Little Tigers: The 18th Youth Mentoring Day     On January 25, the 18th Youth Mentoring Day (hereinafter Mentoring Day) was held at the LG-POSCO Hall and Hyundai Motor Hall at Korea University Business School (KUBS, Dean: Eonsoo Kim). This event, designed for high school students across the country, was organized by KUBS Student Ambassadors (hereinafter KUBE), with KUBS students serving as mentors. Mentoring Day featured a diverse program, including: △Introduction to KUBS, △Overview of the 9 majors within the Business program, △Special Lecture on Business studies by Professor Weon Sang Yoo, △Campus Tour, △Hands-on Business Practice Sessions, and △Talk with senior students.      The introduction to KUBS began with a tour of its three buildings: KUBS Main Building, LG-POSCO Hall, and Hyundai Motor Hall. KUBE emphasized, "It is highly significant for a single college to use three dedicated buildings." Additionally, they highlighted that “LG-POSCO Hall and Hyundai Motor Hall were built entirely through donations from alumni, making them even more meaningful.” The session also introduced the ‘Dream Scholarship’, a scholarship program unique to KUBS. ‘Dream scholarship’, which provides living expense support, is one of the proudest features of KUBS. The students also learned about opportunities for exchange programs facilitated by the KUBS International Affairs team. The event also highlighted various aspects of student life at Korea University, including the annual Ko-Yon games, which all Korea University students can enjoy.  Next, professor Weon Sang Yoo delivered a special lecture on marketing, covering the definition of marketing, areas of management, and practical applications that give insight into the marketing major offered at KUBS.        In the afternoon, activities included a campus tour, business practice sessions, and mentoring. The campus tour allowed participants to explore the Business School buildings—KUBS Main Building, LG-POSCO Hall, and Hyundai Motor Hall—as well as some parts of the Korea University campus, including the Main Hall and the Central Plaza. The event concluded with a mentoring session and a closing ceremony. During the mentoring session, participants asked questions about tips for admission to KUBS, including advice on managing academic records. The mentors offered practical advice on internal assessments and the College Scholastic Ability Test (CSAT) and provided encouragement to the students from their own experiences. KUBE expressed their hopes saying, "We look forward to seeing you join KUBS as freshmen and becoming our next little tigers."      Meanwhile, the 19th Youth Mentoring Day is scheduled for the upcoming summer break. Students interested in participating can apply through the KUBE website (biz.korea.ac.kr/kube). 

2025.03.07 Views 1951

2024 MSBA 5th Cohort Capstone Project Final Presentation Successfully Concludes

2024 MSBA 5th Cohort Capstone Project Final Presentation Successfully Concludes     The 2024 MSBA Capstone Project Final Presentation, hosted by the Center for Digital Transformation & Business (CDTB, Director: Professor Kyung Sam Park) at Korea University Business School (Dean: Professor Eonsoo Kim), took place on Friday, January 17, in Rooms 432 and 433 of the LG-POSCO Hall. The capstone project participants were Master’s students majoring in Business Analytics within Korea University Business School. A total of 11 teams collaborated with corporate partners, analyzing business data provided by the companies and proposing innovative business models. The event brought together presenters, corporate representatives, and faculty members, who assessed the students' year-long projects and confirmed their eligibility for graduation. This year, seven corporate partners participated in the 5th Capstone Project: LG CNS, Hyundai Motor Company, Samil PwC, E-Land Group, Korea Credit Information Services (KCIS), Woori Card, and LG H&H.      Team 1 (Minkyu Kim, Jungmin Lee, Yoon Young Lee) presented on ‘Loyalty Program Activation Strategies: Increasing Response Rates through Effective Partnership Proposals and Target Selection.’    Team 2 (Siyeon Shin, Hyeshin Park, Seungjung Lee) conducted a study on ‘Digital Marketing Strategies through Woori Card Customer Segmentation: Focusing on Customers in Their 20s to Early 30s.’    Team 3 (Youngjae Ham, Kiah Lee, Hyunah Ji) analyzed ‘Consumption Patterns of Target Groups for Profitability Enhancement and Development of a Credit Card Recommendation Algorithm.’ This team received Honorable mention.    Team 4 (Minsik Shin, Donghyun Kim, Seungjoo Lee) developed a ‘Deep Learning-Based Time Series Model for Sales Forecasting and Promotional Proposals to Minimize Supply Risks.’ Their academic advisor, Professor Kihoon Kim, praised their work, stating, "Even the company expressed interest in utilizing the research results, which is truly remarkable." This team won the Grand Prize.    Team 5 (Hyungrae Jo, Minseok Jeon, Jieun Han) presented on ‘Product Improvement and Marketing Strategy through Review Data Analysis: Case Study on LG H&H's HBD (Shampoo & Body Lotion) Products.’ An LG H&H representative commented, "The insights from the review data analysis will be referenced in our internal marketing strategies. We look forward to meet again at the company in an even better capacity in the future."      Team 6 (Boncheol Koo, Gabin Park, Yoojung Lim) explored ‘Seasonal Discount Strategies Based on Price Sensitivity: Optimal Discount Timing and Rates for Maximizing Mid-Season Sales and Inventory Optimization in Late-Season - A Case Study on SPAO.’    Team 7 (Seunghwan Ji, Eunhye Eom, Seunghoon Park) conducted research on ‘Financial Behavior of Foreign Residents in Korea.’    Team 8 (Kyunghwa Lee, Yookyung Ko, Wonha Shin) presented on ‘Development of a Credit Rating Estimation Model Using Interest Rate Spreads and the Impact of Credit Rating Declines on Insurance Portfolio Composition.’ Their academic advisor, Professor Heebum Lee, commended the team, saying, "Developing this model is a complex process, and you have done an excellent job." This team received Honorable Mention.    Team 9 (Dasom Lee, Ahyoung Kim, Sungjin Jeon) worked on ‘Developing a Consulting Business Solution Based on Causal Inference Models.’    Team 10 (Jeongeun Oh, Jakyoung Lee, Sujin Lee) presented on ‘Building a Document Image Structuring Process Using Vision-Language Models.’ This team received an outstanding award.    Team 11 (Eunchae Kim, Chanyoung Jung, Dongkwon Kim) developed a ‘Chatbot System for Natural Language Question-Answering Using the RAG Technique in LLMs.’ This team also received an outstanding award.      All 11 teams successfully passed the final evaluation, marking the completion of their projects. Wrapping up the event, Professor Kyung Sam Park, Director of CDTB, expressed gratitude, stating, "These projects were made possible thanks to the continuous data support and feedback from our industry cooperation partners. I sincerely appreciate everyone who took the time to attend despite their busy schedules." 

2025.03.07 Views 2915

2025 KUBS-DBA Entrance Ceremony and Freshman Orientation Held

2025 KUBS-DBA Entrance Ceremony and Freshman Orientation Held      On Friday, February 21, at 2 PM, the 2025 KUBS-DBA Entrance Ceremony and Freshman Orientation was held at LG-POSCO Hall of Korea University Business School (KUBS). During the event, new students attended sessions on the curriculum and academic guidelines, participated in a campus tour, and joined a workshop, preparing for the start of their studies in March.      During the entrance ceremony, Professor Eonsoo Kim, Dean of the Korea University Graduate School of Business Administration, warmly welcomed the first cohort of students in the Doctor of Business Administration (KUBS-DBA) program, stating, "The DBA program promises a flexible academic structure that allows students to balance work and studies, access to Korea’s largest world-class faculty, and advanced management education built on history and tradition. I sincerely welcome all of you who have joined the KUBS-DBA program." Following the ceremony, a welcome dinner was held, where graduates of the Euro-Asia DBA program joined to celebrate the incoming students and foster networking opportunities.      Launching in March 2025, the Doctor of Business Administration (DBA) program is Korea’s first-of-its-kind, innovative doctoral program. It aims to cultivate management innovation leaders who combine practical expertise with academic excellence, pioneering Korea-centric management theories grounded in real-world business practices.  With the vision of “Practical Academia, Academic Practice,” the program enables business executives and managers to pursue a doctoral degree while continuing their professional careers. Through this program, students can advance their careers, generate new knowledge through scientific research and practical applications, and contribute to the development of both academia and industry.   

2025.03.05 Views 2523

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