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Faculty
Tenure Tracks

Tenure Tracks

Lee, Janghyuk 이장혁

  • Marketing
  • Professor
  • Internet marketing, Services marketing, Marketing engineering
  • Room 521 in Hyundai Motor bldg
  • TEL : 02-3290-2819
  • Email : janglee@korea.ac.kr
  • Fax : +82-2-922-7220
  • Homepage : http://www.janglee.net
  • Expertise: Digital Marketing, Big Data Analysis, Loyalty Program Design
  • Office Hour :

Education

  • Ph.D. in Management, ESSEC, France (2000)
  • M.S. in Management, ESSEC, France (1995)
  • B.A. in International Economics, Seoul National University (1990)

Career

  • Academia
    • 2001 - 2005 HEC school of management, Paris (France), Assistant Professor of Marketing
    • 1999 - 2001 University of Reading (UK), Lecturer in Marketing ​
  • ​Visiting
    • 2019-2020 ESSEC (France), Visiting Professor
    • 2017 ESCP (France), IoT chair, Visiting Professor
    • 2017 Telecom Ecole de Management (France), Social network & small objects chair, Visiting Professor
    • 2014 Tsukuba University (Japan), Visiting Professor
    • 2009 Tsinghua University, School of Economics & Management (China), Visiting Professor
    • 2005 - 2006 KAIST, Graduate School of Management (Korea), Visiting Professor
    • 2000 Columbia University, Graduate School of Business, Visiting Scholar
    • 1999 University of Pittsburgh, Katz Business School, Visiting Scholar
  • ​Industry
    • 1999 -2001 Samsung Electronics European HQ (UK) Senior Marketing Analyst
    • 1990 Samsung Corp.(Korea)
  • Awards
    • 2010 Excellent Paper Award, Korean Marketing Association
    • 2009 SK distinguished research award
    • 2009 IBRE distinguised research award
Current Professional Services
Private
Public
  • 2011 - Advisory Committee Member, Gangnam-gu Marketing
  • 2008 - Member of Economy Monitoring Committee, Korea Development Institute
Academia
  • 2011 - Director, Services Marketing Association
  • 2010 - Director, EUSA Korea
  • 2009 - Director, Korea Marketing Association
  • 2009 - Director, High-tech Marketing Group
Previous Professional Services
  • 2011 - 2016 Advisory committee member, Gangnam-gu, Marketing
  • 2013 - 2015 Co-founder, mOculus
  • 2009 - 2015 Supervisory committee member, Ministry of Public Administration and Security, Agency
  • 2013 Advisor, Lina Insurance, Marketing
  • 2012 - 2013 Advisor, NiBD Lab
  • 2012 Advisor, SK Telecom, Mobile big data
  • 2011 Advisor, Netpia
  • 2011 Advisor, Korea Ginseng Corp
  • 2011 Advisor, CJ O Shopping, Mobile Marketing
  • 2010 Advisor, Korea Baseball Organization
  • 2009 - 2011 Advisor, LG Display
  • 2009 - 2010 Advisory committee member, Global Overseas Adoptee's Link
  • 2008 - 2010 Advisory committee member, Seoul Metropolitan Goverment, Marketing
  • 2008 - 2010 Member, Financial Services Commission,
  • 2008 - 2009 Advisor, SK Marketing & Company
  • 2008 Member, SK Telecom, CEO Academy
  • 2003 - 2008 Advisor, Marketing Lab
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Publications

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Books

Research

List of Database
  • Loyalty program (user profile + point accrual & redemption transaction) + usage survey
  • Mobile coupon (user profile + coupon download & redemption transaction) linked to loyalty program
  • Fixed web and mobile web/app visit frequency & duration + profile + usage survey
  • Lottery sales
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list