The publication of the book entitled, “Social Value and Sustainability in Business” was celebrated in December 8^th this year. The ceremony took place at Supex Hall, LG-Posco Building, Korea University Business School (hereafter KUBS) as a part of KUBS-SK Social Value and Sustainability Project.

The ceremony started with the welcoming remarks by Professor Jon Jungbien Moon, followed by the introduction of the book by the KUBS Dean Johngseok Bae. Afterwards, keynote speaker Jae Gu Kim, Professor at Myongji University and incoming President of KASBA (The Korean Academic Society of Business Administration), delivered his speech, followed by a panel discussion among him and two other KUBS Professors Jay Hyuk Rhee and Soongsoo Han. A total number of 46 KUBS students attended the ceremony despite the surging COVID-19 cases in South Korea.