Job Search Strategies Using LinkedIn, the World's Largest Business-Oriented Social Media Platform 

On April 16, Korea University Business School (Dean: Kim Sang-yong) hosted a lecture on “Job Search Strategies Using LinkedIn” (hereafter referred to as the lecture) in Room 530 of the LG-POSCO Business Hall. LinkedIn, the world’s largest business-oriented social media platform, is widely used for job seeking and recruiting in the U.S. and other countries. The speaker for the lecture was Dongwon Lee, Managing Director at LinkedIn. 

First, Managing Director Dongwon Lee provided an overall introduction to LinkedIn’s history and vision. He explained that LinkedIn is a subsidiary of Microsoft and has a vision of creating economic opportunities for all professionals worldwide. Its mission is to connect people globally to increase productivity and success for individuals and companies. He then outlined three ways to enhance hiring competitiveness using LinkedIn: 

First, is opportunity. Dongwon Lee emphasized expanding opportunities by stating, "The 'Top 3' things companies look for most recently are Skills and Assessments, open to work (clearly expressing willingness to work), and keywords." He advised attendees to meticulously fill out the skills and information sections in their profiles. Second is information. He recommended receiving timely industry and job information. Setting up job alerts and following companies of interest were suggested methods to regularly check the latest industry news. Third is connections and communication. Lee emphasized the importance of connecting with various industry professionals and maintaining regular communication with them. He particularly noted the significance of connecting with HR personnel and alumni, and engaging with companies of interest through activities such as recommendations and comments. 

Following his explanation on how to use LinkedIn, Lee discussed the “Solutions Used by Korean Hiring Managers.” He stressed that LinkedIn allows recruiters to find members with the desired skills and those interested in their companies, reiterating the importance of following companies that one is interested in. Additionally, he advised that management is a crucial skill that can broaden one's opportunities.  

The lecture concluded with a Q&A session. Managing Director Lee Dongwon offered the following advice to students. “Use keywords effectively as HR teams do not read every letter,” “In Singapore, the demand for Korean language skills is very high, so actively utilize your Korean proficiency,” and “Maintain consistent postings in your field of interest to appear as a professional.”