A special lecture by Hyundai Motor executives hosted by Korea University Business School (Dean=Kim Jaewook) was held in October 31st (Thu) at Room 303 of Hyundai Motor Hall. Under the theme of 'Revolution of Transportation that will change the lives of the human race,' Choi Seo-ho, Executive Director of Hyundai-Kia Motors' strategic technology division, spoke up as a speaker. Executive Director Choi Seo-ho first introduced what the future means of transportation looked like in the past. "From a very long time ago, humans have been moving on their own, and we've been talking about flying mobility. Even in the 1950s, when computers were not yet commercialized, there was desire for self-driving technology.” “We are capable of imagining the future of the highway; due to Airplane eVTOL we will not need a runway to float vertically, a Robo-Taxi will be able to self-drive, Lastmile individual mobility devices will be self-paced.”
"I'm imagining a future where mobile devices, hydrogen networks are possible, and so on," he said. Choi added, "Mobility technology will lead the future.
He explained that he calls the future mobility technology sector 'MECA,’ which stands for Mobility service Electrification, Connectivity, Autonomy.” The most important thing in technology will be artificial intelligence and software technology," he stressed.
 
Choi also added that "Hyundai Motor Co. is trying to make this mobile revolution a reality.”
He explained about the direction of the new business of strategic technology headquarters. "To make smart mobility possible, the same success equation that we had on a traditional manufacturing base must not be used. I think what we need to do is open innovation; Mobility is the reason why ICT technology companies such as Uber, Tesla, Amazon and Google," Choi said.
"It's an era where we're in business and we have to compete with them," he said. "Through open innovation, businesses leverage a variety of ideas, skills, and talent from outside to accelerate internal innovation. We should take a management strategy to overcome the NIH syndrome," he stressed.
 
After the lecture, a heated question-and-answer session ensued. One student commented that 'the strength of smart mobility should be derived from ‘smart’ than ‘mobility’ Choi agreed and added that “we've created an AI-related interior because we need the ability to support it and that Hyundai is securing software technology, and we are working on Industry-academic cooperation with MIT, KAIST, the University of Technion (Israel) as well as a variety of related projects. I think it's a step that we're slowly preparing through investment.”
 
Choi Seo-ho, executive vice president of Hyundai, said, "When I heard a lecture by Hyundai during my undergraduate years, I never imagined that I would join Hyundai. I've been working at Hyundai for 20 years and I'm here today as a speaker, I hope there will be someone that I will be standing here in 20 years, like me," he said
After the lecture and question-and-answer session, the event was completed with a group photo taken.