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“Global CEO Special Lecture” Course by Living Hankook CEO Young Mok Kim
On April 27 (Thu), Living Hankook CEO Young Mok Kim presented a special lecture in room 432 of LG-POSCO Building. CEO Kim majored in Fine Arts at Washington University in St. Louis and also is an alumnus of the First Class of the KUBS Executive MBA. He established a global ceramics brand called “Prouna” and has lead to great success in Korean ceramics. The lecture included △Prouna Success Story, △Engines of Success, and △Vision of Living Hankook.
When CEO Kim announced that he will create a luxury ceramics brand in Korea, most people thought it was impossible. “I barely convinced the chairman and received a 10 million won budget along with one year of time,” CEO Kim said. “I had to resign from my job if I could not make Prouna successful.” Although CEO Kim faced difficulties due to lack of budget and time, he successfully founded a global brand with the help of people around him and his passion.
“Since the budget was limited, I had to create everything by myself – from making a brand name to brochure,” he added. “I was able to overcome the challenges by having faith in my dream and the people who built up a good rapport with me.” Prouna is already launched in department stores all over the world, including British luxury department store Harrods. In addition, the brand has been selected as one of the Queen Elizabeth’s birthday presents.
“Since the budget was limited, I had to create everything by myself – from making a brand name to brochure,” he added. “I was able to overcome the challenges by having faith in my dream and the people who built up a good rapport with me.” Prouna is already launched in department stores all over the world, including British luxury department store Harrods. In addition, the brand has been selected as one of the Queen Elizabeth’s birthday presents.
“If you believe in your dream and stay humble, people will automatically lend you a helping hand,” said CEO Kim at the end of the lecture. “Always dream big and endeavor to achiever your goal.”